MUMBAI: India Today Group has become the no. 1 General News group in the digital domain, well ahead of all its rivals.
With over 600 Million internet users, and a closing gap between traditional media and online journalism, India is set to witness a boom in the digital domain. If any news platform wishes to stay relevant, they need to maintain a keen eye on the ever changing audience and their preferences.
Here’s how India Today Group has stayed on top of this change, among all verticals of the digital segment:
Desktop
India Today Group has attained the top spot in the Desktop segment. With 10.2 Million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore MMX – General News, Unique Visitors, May 2019, India)
Mobile
Whether it is video segments or written pieces, India Today Group has engaged its viewers through both. It now holds the No.1 position on Mobile, with 119.5 Million Unique Visitors, surging ahead of other newsgroups. Daily consumers of news prefer their mobile devices, as they can get their news fix on-the-go, whether it be short snippets of topical information, or through, long-form content or even video. (Comscore Mobile Metrix – General News, Unique Visitors (Mobile Web & App), May 2019, India)
Video
With 2.86 Million Unique Video Viewers in a month, India Today Group holds the title of No. 1 News Video Publisher on Comscore. India Today Group’s viewers particularly enjoy consuming news through their video platforms, through news segments and original programming on YouTube, Facebook etc. These avenues are more engaging than written content, and generate more attention as well. (Comscore Video Metrix – General News, Unique Viewers, May 2019, India)
In May’19 India Today Group channels got 1 Billion video views on YouTube (Source: Socialblade) and 617 Million on Facebook (Source: Crowdtangle)
Social Media
With 45 Million Social Media Interactions and a collective Social Fan base of 120 million, India Today has become the voice of the people and is the No.1 News Group on Social Media
MUMBAI: ‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guestby Dr. Unnat Pandit, Director NITI Aayog at India Habitat Centre, Delhi.Present on this occasion wereDeepak Jain, Director FII, Sanjiv Goyal, Financial Advisor of Supreme Court and other esteemed guests. The book challenges the traditional way of marketing and scaling startups; it introduces a new disruptive way to scale businesses faster than ever possible. It also aims to shape and develop the GrowthSet (Skillset + Mindset + Toolset) of the next generation of entrepreneurs, growth strategists and innovators.
Parul Agarwal and Rohan Chaubey, founders of GrowthMedia.AI, a cutting-edge business consulting platformbased in United States of America, and other authors of the Growth Hacking Book announced July 13 as the International Growth Hacking Day.
Their book,The Growth Hacking Book challenges the existing norms andis an almanac for growth in today’s hyper-competitive business world.
Dr. UnnatPandit, Director NITI Aayog, “Indian entrepreneur ecosystem is growing and the government’s effort towards building this ecosystem has been positive. With large human resource and entrepreneur energy,we are seeing surge of Indians Start-ups going global which is a positive sign for the entire entrepreneur system.”
Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public. It’s the first book of its kind on Growth Hacking by 35 National and International entrepreneurs, growth marketers, influencers, thought leaders and successful companies. The ground-breaking insights shared by the contributors of the book are revealing the secrets that fuel the growth of Silicon Valley start-ups.
Talking about the book, Authors, Parul Agarwal & Rohan Chaubey, “the Indian start-up ecosystem has till date taken a traditional approach towards funding, growth and marketing. We have observed that 90 percent of Indian start-ups fail within the first five years (IBM Institute for Business Value and Oxford Economics). Our growth framework and tactics are guaranteed to make start-ups have a longer run than what the report suggests. This is fail-proof as it is tried and tested in Silicon Valley; now we are bringing it to India.”
The book advises the start-ups to have a growth team irrespective of their team and revenue size. Growth Hacking is conducting marketing experiments to uncover creative strategies to acquire and retain customers/users using data. A growth hacker is someone that operates at the intersection of product, marketing, and technology to methodically acquire, activate and retain users/followers/clients.
Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You do not want to pour water into a leaky bucket; it is a waste of money. That is why a true growth hacker would care about customer retention.
If you are into any business today then you are using techniques on ‘growth hacking’ directly or indirectly to grow your business.
MUMBAI: Wouldn’t it be super cool if you could flaunt your chicken love; be it with a bucket-is-the-pocket T-shirt or a pin shaped as a chicken drumstick? How about trading those monochrome phone covers for all-new, crispy covers? Make some noise, as your love for KFC comes to life! KFC India today announced an exclusive range of KFC Merch – truly inspired by fried chicken and your love for it! Designed in collaboration with The Souled Store, the Merch will be available on the KFC App, Website and The Souled Store website.
Talking about this latest expression of brand love, Moksh Chopra, Chief Marketing Officer, KFC India said, “If you are ‘crispy’ and you know it, why shy away from flaunting it? Here’s your chance to unabashedly wear your heart, or rather KFC love, on your sleeve. Designed for those who think chicken, dream chicken – donning the KFC Merch is the perfect way to bring out the chicken-lover in you.”
From T-shirts to Badges, Pins, Mobile Covers and Stickers, this is as 'fresh, crispy, juicy' as it gets. What's more exciting is that the range will keep widening over the next few months. That's right, just when you thought it couldnt get cooler than this. Browse the collection now on the KFC App, KFC Website or The Souled Store.
MUMBAI: For Coca-Cola, the secret ingredient has always been to be part of peoples’ lives – their moments of joy, laughter, music and celebrations. And ‘Cricket’ is amongst the most rejoicing occasions that caters to everyone and connects people across the countries. Coca-Cola celebrates the spirit and the happiness cricket brings into the lives of people and binds them under various circumstances.
This year, Coca-Cola entered into a five-year global strategic partnership with ICC to celebrate cricket. Initiated from India, the aim of the partnership is to create memorable experiences for cricket fans across the world. This partnership includes all ICC events around the world, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cup in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments. The partnership has strategically aligned both ICC and Coca-Cola for the long-term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands and worldwide retail reach with ICC’s unwavering focus to expand the sport’s footprint globally.
More than 100 days of innovative marketing initiatives
Stirring up the excitement for the cricket lovers, Coca-Cola rolled out two new campaigns to celebrate cricket with the fans. The campaigns were aimed at making the World Cup moments special for the consumers with the simple pleasure of drinking a Coca-Cola.
In the early stages of the game when consumers were preparing for the tournament, Coca-Cola focused on building a Stock Up Ritual. The film focused on building consumption depth around cricket viewing by encouraging fans to ‘Stock Up’ to be ‘Match Ready’. It featured Ranbir Kapoor and Paresh Rawal, who encouraged cricket lovers to be prepared in advance and stock-up Coca-Cola to relish every second of the World Cup and not miss any game-changing cricket moments.
Once the passion and emotions were running high, Coca-Cola started conveying its core idea: Be the 12th Man. The film symbolized the hopes, aspirations, anxieties of Indian fans and what their spirit could be. The campaign addressed what is there in their hearts and minds during the World Cup: The intense desire to see India win. Keeping this in mind, ‘12th Man’ campaign was built around the simple idea that, ‘To be part of the team, you don’t need to be in the team’. The film featured ace cricketers Rishabh Pant (India’s 12th man just before as he was selected in the playing 11 for IND vs ENG) and Yuvraj Singh with a voice-over by Ranbir Kapoor.
The campaigns till date has received more than 180 Mn views on television and 200 Mn views on Hotstar and were appreciated by consumers and industry experts. Furthermore, Ravinder Jadeja also posted when he joined the World Cup playing squad. Many people from different walks of like including celebrities such as Sourav Ganguly, Suniel Shetty and Paresh Rawal joined the chorus and congratulated the players.
Going Digital – ‘Phone the new moving TV’
Embracing marketing innovations in the digital world to build seamless experiences for the consumers, select moments of the match amplified before, during and after the match across social media. A first-ever customized 12th man filter has been created and more than 100 Mn consumers have interacted with innovations such as the the ‘Heart’ cheer button on Hotstar alone, which was shared Live during the game. Coca-Cola’s portfolio has garnered 770 Mn video views. 360 Mn impressions were garnered on ‘Branded Cards’ that were placed contextually during live games on Hotstar. Overall, the World Cup campaign garnered 4 billion impressions across social platforms with a reach of 70 mn till now.
The company created a line of innovations and which linked activations On-Ground and In-Ground for the consumers digitally. Special promotions were kicked-off to provide consumers an opportunity to win an all-expense paid trip to London and watch World Cup match live along with other attractive prizes. PET bottles with a unique code under the labels were launched. The company also ran contests on its own e-commerce website (Coke2Home), retail stores, cash and carry outlets, ecommerce, movie halls and kirana stores. 250 lucky customers got a chance to experience the Cricket World Cup in London. The on-pack promotion was also initiated to watch the finals in London which generated 3.9 Million entries.
Coca-Cola also made the World Cup Cricket moments special for consumers through its timely, contextual messaging. A special team was set up to create real-time contextual content, one-on-one communication with consumers and creating content for brand advocates across 21 cities in India and 6 languages.
Taking the celebrations across borders
The palpable excitement got extended to other South West Asian countries such as Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives to win consumer hearts and become an essential part of the shopping basket.
In Bangladesh, consumer campaign ‘Go to England and Cheer for your team’ received 5.4 Mn responses and enabled 60 winners to visit England and cheer for the Bangladesh Cricket team. A new TVC campaign ‘England er Maati; Banglar Ghati’ – Land of England; Pride of Bangladesh focused on cultural point of view and encouraged consumers to become loyal supporters. On-ground tie-up with Bangladesh Cricket Supporters Association allowed Coke ambassadors to post content Live from the stadium. War room set up also enabled in amplifying the communications real time during the matches, leveraging influencers and social media posts.
In Sri Lanka, the consumer campaign, ‘From Cap to Cup’ ran across 50,000 retail outlets and enabled 30 winners to England to cheer for the Sri Lankan cricket team. The company also partnered with select food chains to run consumer promotions. The new World Cup TVC ‘Drink of Togetherness’ showcased how Coca-Cola is the beverage that brings fans together and encouraged them to become loyal supporters of the campaign. Coca-Cola was also the official sponsor of ICC World Cup 2019 match feed on the television. On-ground tie-up with Rupawahini channel captured Coke brand ambassadors cheering for the Sri Lankan team LIVE from the stadium. A war room was set-up to amplify real time moments during the matches, leveraging influencers and posts on Facebook and Instagram.
8 other countries activated this property, including the United Kingdom for a strong on-ground and digital activation in the hosting nation itself.
Coming Up: More Excitement During ICC Cricket World Cup Final
During the upcoming matches, Coca-Cola will continue to showcase its commitment to Cricket. It aims to reach 100 million more fans through multiple touchpoints, leveraging communities, digital & social media posts, and amplifying ‘Be the 12th Man’ on non-cricket platforms. Coca-Cola brand ambassadors and influencers will encourage people to share their stories. Furthermore, the company will capture the cricketing moments through regional Voxpops featuring 12th man stories from the heartlands of India. On Snapchat, there will be a filter with the 12th Man cap for consumers to express themselves and share their 12th man moments. 50 winners from Coca-Cola’s promotional campaigns will also feature as the brand ambassadors. It has also partnered with food aggregators to offer discounts on Coca-Cola and Cricket meals.
Mumbai: There are some stories that truly deserve a moment. A moment to feel the emotion, a moment to savour the story and a moment to live the journey of the protagonist, one chapter at a time. For such unabridged tales that continue to linger in your thoughts, &PrivéHD, the premium destination for nuanced cinema, is set to launch Privé Episodes starting Monday, July 15 from 12 PM onwards.
This new property features two gritty dramas namely The Sinner and The Young Pope in a week-long binge. Bohemian and bold, the two series boast of dark, complex and edgy events that each lead to a dramatic cliff-hanger. Reaching out to the cinephiles with these choicest dramas, Privé Episodes on &PrivéHD presents the series in a back-to-back week-long binge starting 12PM to 8PM allowing the viewer to choose their pace as they dwell on each new revelation.
Speaking about the launch, Shaurya Mehta, Business Head, Zee English Cluster, said, “&PrivéHD has always stood for handpicking some of the most critically-acclaimed and award-winning stories for our discerning audience. Over the past months, we have brought some of the most innovate blocks such as The Unchartered Side and Privé Unscripted, that perfectly resonated with our audience who are looking to experiment with their choice and are equally involved in their choice-making.”
“With content increasingly being the key driver for most people, our non-conformist viewers prefer those stories that allow them to explore the many layers and live the drama at a steady pace. We are extremely thrilled to innovate yet again with Privé Episodes that enables the viewer to pick their pace as they progress with each episode in a week-long binge. Both ‘The Sinner’ and ‘The Young Pope’ are truly unconventional and gripping plots and we are certain that these series will surely garner immense appreciation from our loyal audience,” he added.
Directed by Derek Simonds and starring Jessica Biel, The Sinner revolves around the life of Cora – a seemingly normal woman who leads a happy life with her family of three. On one fine day, as the family settles by the beach, in a rush of sudden inexplicable emotions, Cora is seen walking up to a complete stranger and stabbing a man to death in broad daylight. What follows is detective Dan’s pursuit to uncover the real reason behind the gruesome murder. Having won multiple award nominations across awards such as Golden Globes, People’s Choice Awards, Primetime Emmy Award, The Sinner is one show that met with immense acclaim and rave reviews from both critics and audience alike.
In one of his most striking performances, The Young Pope features Jude Law essay the role of the first American in history to become the pope. The series traces the journey of the newly elected Pope Pius XIII Lenny Belardo (Jude Law) a sinister man under the garb of a saint, who turns the world around under his reign. The series has won multiple award nominations across prestigious titles such as Golden Globes, Primetime Emmy Awards and Venice Film Festival.
For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds and bring alive the other side of cinema with Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.
So, take your time to savour the story as &PrivéHD presents Privé Episodes starting Monday, July 15, 2019 only on &PrivéHD
National : Star Sports, India’s number one sports broadcaster has created a one-stop destination for all Indian fans to follow their favourite sport. With the country caught up with cricket fever, the network is gearing up for the second most watched sport after cricket with VIVO Pro Kabaddi League. The league is set to begin on July 20th and ahead of the big opening, Star Sports brings fans an amalgamation of cricket and Kabaddi with a few programming and marketing initiatives.
Integrating Kabaddi onto the largest cricketing platform by the network is an effort to showcase the growth of the league and to introduce popular Kabaddi heroes like MVP of season 6 ‘Hi-Flyer’ Pawan Sehrawat, ‘DUBKI KING and Record Breaker’ Pardeep Narwal, ‘Ice Man’ Ajay Thakur, RAID MACHINE and ‘Showman’ Rahul Chaudhari, SEASON 6 DEBUTANT ‘Baahubali’ Siddharth Desai and the Iranian ‘Sultan’ Fazel Atrachali.
VIVO PRO KABADDI is fast gaining traction across the country and has received a lot of LOVE and support from cricketers from INDIA and around the world.
Irfan Pathan and Brett Lee have indulged in a friendly Kabaddi match during the pre-show Philips Hue Cricket Live for the ICC Cricket World Cup. Stephen Fleming has played and motivated talented group of young kabaddi players. Captain cool Mahendra Singh Dhoni has lent his support by being part of the VIVO PKL Campaign. Shikhar Dhawan’s famous moustache look and his adopted celebratory Kabaddi Thigh Five will stay among all cricket and Kabaddi fans. Team India captain Virat Kohli is not far behind, he has graced his presence at various matches in the past and has enjoyed the sport as a spectator. Star Sports’ initiative of bringing cricketing fans closer to Kabaddi is one-step towards the sport growing leaps and bounds with every passing season. Through clever marketing initiatives, including branding during the ICC Cricket World Cup 2019 to launching the main thematic campaign “ ISSE KUCH TOUGH NAHI" for VIVO PKL 7 during the games, the network has left no stone unturned in creative enough preseason buzz ahead on the July 20th opening in Hyderabad.
Another promo launched by Star Sports integrating Kabaddi in the cricketing field of play was with Pardeep Narwal. During a cricket match, Pardeep Narwal is seen shifting a sight screen with just one push – #ISSETOUGHKUCHNAHI to make sure the game goes on. When it comes to overcoming the toughest of challenges with a winning smile, no one does it better than the King – the promo beautifully integrates cricket and sums up that the Genius ‘Record Breaker’s strength and sheer POWER.
VIVO PKL SEASON 7, returns with a new format on July 20th 2019. The opening match will be between Telugu Titans and U Mumba followed by Season 6 champions Bengaluru Bulls taking on three-time champions, Patna Pirates. Fans can catch the LIVE coverage with telecast beginning at 7:00 pm and matches beginning at 7:30 pm on the Star Sports Network and Hotstar in multiple languages including Marathi, Tamil, Kannada, Telugu, English and Hindi.
Mumbai: After 45 days of riveting cricket action from the ICC Cricket World Cup 2019, the quest for #CricketKaCrown will see a winner emerge when the host country England go against Blackcaps – New Zealand. The two teams clash in the final at the iconic stadium of Lord’s, London. To make the event bigger than ever, the networks flagship show, Philips Hue Cricket Live will see Khiladi of Bollywood – Akshay Kumar going LIVE from England, 1PM onwards on the Star Sports Network.
Philips Hue Cricket Live has hosted the likes of Ranveer Singh, Parineeti Chopra, Siddharth Malhotra and Hrithik Roshan during this World Cup. Akshay Kumar will be seen discussing his passion for the sport and the mega final on the Star Sports network when England take on New Zealand.
With a dedicated line-up of special programmes beyond live cricket the network on the 14th of July which includes exclusive shows around cricket, cricketers, fans, commentators, stadiums, and more. The ‘Dil se India’ band which is a special programming line-up of shows begins at 8 a.m. with shows such as Philips Hue Cricket Live, Follow the Blues, Game Plan, Match Point and many more. The final match will also feature the bespoke experience of Select Dugout experts as they provide the viewers with a ball-by-ball analysis of this much awaited game.
Taking fans beyond net sessions and giving them exclusive access into the lives of the players to cricketing experts analyzing the much-awaited match and tournament in detail with Akshay Kumar – the ICC Cricket World Cup 2019 finals will be the biggest-ever on Star Sports Network.
Catch all the cricketing action on ICC Cricket World Cup 2019 finals between New Zealand and England on July 14th from 1PM onwards exclusively on Star Sports Network and Hotstar.
MUMBAI: The festivities of VIVO Pro Kabaddi League Season 7 will begin with an All-Star match; the biggest ever game in Kabaddi. First time in the history of the sport, fans will witness the greatest showdown where the best of Indian players take on the best of International talent in a one-of-a-kind match on 13th of July 2019 at Hyderabad's Gachibowli Stadium at 7:30 pm.
Mashal Sports Pvt. Ltd, the organizer of the VIVO Pro Kabaddi League (PKL) along with Star Sports, the official broadcaster of the league will bring an edge-of-the-seat action-packed game that will enthral audiences from start to end when Indian 7 take on World 7.
All-Star Rivalries to look out for:
Balwan Singh vs EP Rao – It will be game to watch out for when two of the most experienced coaching minds battle it out off the mat. It will be a truly #issetoughkuchnahi match – who will emerge victorious?
Pardeep Narwal (Patna Pirates) vs Jang Kun Lee (Patna Pirates) – Before teaming up to play for season 7 for the first time in the same team, the duo will face-off one last time in this All-Star match – who will win this battle?
Nitesh Kumar (UP Yoddha) vs Mohammad Esmaeil Nabibakhsh (Bengal Warriors) – Nitesh is an FKH player from Season 5 who has shone to the highest level with his defensive prowess and made it to the inaugural edition of the All-Star match. Will he play a key role in stopping Nabibaksh who begins his PKL career with a direct entry into All Star?
Pawan Sehrawat (Bengaluru Bulls) + Pardeep Narwal (Patna Pirates) vs Fazel Atrachali (U Mumba) and Abozar Mohajermighani (Telugu Titans) – While one is known for his seamless ‘dubkis’, the other is known for his famous frog jumps. Their lethal combination has scored 504 raid points last season. Can they take the Indian 7 past the tough defence line-up of World 7?
Sunil Kumar (Gujarat Fortunegiants) and Ravinder Pahal (Dabang Delhi KC) vs Lal Mohar Yadav (Bengaluru Bulls) and Dong Gyu Kim (Jaipur Pink Panthers) – Will the ace Indian defenders allow World 7 all-rounders to score any points? This will be ab interesting clash watching them during the first-ever Kabaddi All-Star match.
7 things to Expect in the VIVO PKL 7 All-Star Match:
In the history of Kabaddi, this is the very first time that an All-Star match is organised where the best of talents come together to battle it out in a prestigious match
The league returns to Hyderabad at the Gachibowli stadium, and begins with this massive clash where fans across the state will be in for a treat like never before; a game that will have nerves on the edge from start to end
Both teams have the best coaches to train them for the match; Team Indian 7 will be coached by Balwan Singh, and Team World 7 will be under the guidance of E.P. Rao a.k.a Kabaddi Rao.
Indian 7 will have the nation’s star Kabaddi players perform together for the first time in the history of the sport; some of the names include Ajay Thakur, Pardeep Narwal and Pawan Sehrawat
Team World 7 will compete with the best of International talent that the sport has ever seen with popular names such as Mohammad Esmaeil Nabibakhsh, Abozar Mohajermighani, Fazel Atrachalli, and Jang Kun Lee
The combination of raiders and defenders in this match would be an interesting factor, when the best come together what strategy, game-plan and techniques will viewers get to see – can we expect something new when great minds come together?
This is a free for all match, fans can come watch this match LIVE at the Gachibowli stadium on first-cum-first serve basis – what more can we ask for, when a game of this stature is played?
WHEN and WHERE to watch:
This match is set to take place on 13th of July at the Gachibowli stadium, Hyderabad, 7:30 pm onwards. Fans can watch the match at the stadium – It’s free for all on first cum first serve basis! The match will be broadcast LIVE telecast on Star Sports Network and Hotstar 7 pm onwards.
MUMBAI: Uber Eats, now available across more than 500+ cities globally, reveals ‘Uber Eats World Cup Binge-o-meter’, a round-up of India’s favorite match-day meals and munchies during the ICC Cricket World Cup 2019.
India’s love for cricket is the only thing that fans love more besides the love for good food. Conducted between the period of 30 May and 11 July 2019, Uber Eats reveals that while Indians were riding on the cricket fervour for the national team, they also preferred Indian food at their tables. Interesting findings reveal that across India, cricket enthusiasts were binge-eating on carbs while rooting for India with most orders for bread, followed by cooling off the pressure with ice-creams.
Interestingly, fans indulged into cheesy burgers to satiate their hunger pangs during the most awaited match of the year – India VS Pakistan. Chennai clocked in the most orders during the season, closely followed by Bangalore and Pune.
Here are some of the top food trends that scored big this world cup:
City
Most Popular meals during match days
Delhi, Jaipur, Indore, Kolkata, Pune, Lucknow
Bread
Bangalore
Dosa
Ahmedabad
Pizza
Mumbai
Ice-cream
Nagpur
Samosa
Amritsar
Burger
Chandigarh
Paratha
What did India eat to keep themselves gripped/energized during the sporting matchup of the year – India VS Pakistan match?
While the ‘Rain Gods’ took over Old Trafford in England, it was raining Burgers across India, which emerged as the most savoured dish of the day, followed by the meal of the millennials – Pizza.
City
Top match day meal
Chennai
Pizza, Shawarma, Idli
Chandigarh
Samosa, Pizza, Burger
Pune
Burger, Pizza, Biryani
Mumbai
Ice Cream, Burger, Pizza
Delhi
Roti, Burger, Roll
Every order matters: An eater from Indore (who was probably hosting a match-day gathering) placed the biggest order for 233 dishes including Paneer Biryani, Special Chicken Biryani and Kaju Biryani. While the smallest order was also placed by an eater from Indore for tawa roti at Rs. 13, followed by a consumer in Chennai who ordered for a bottle of water to quench their thirst.
India celebrates big wins with dessert: The top sugar cravings during the World Cup were ice creams, followed by cakes and gulab jamuns.
A hint of cricket on your plate: Hilariously, an eater ordered for “a scoop of cricket instead of pistachios” while another fan politely requested Uber Eats to save the day with some sugar-rush. The comment read, “pls send change of 500 and also add 1 extra gulab jamun because today India lost the world cup I am a little bit in depression.”
At Uber Eats, every order matters, right from a single bottle of water to many many jaw-breaking burgers.
MUMBAI: Aaj Tak and India Today TV, the Hindi and English news channels of India Today Group were the Budget Day’s most preferred news destinations, perched pretty well atop the news viewership table.
The 2019 budget presented by the Indian Government on 5th July had millions tuned in. Throughout the reporting of the budget, India Today TV and Aaj Tak helped all sections of the populace decipher the various complexities of the budget, and delivered key insights regarding the state of the country’s economy.
Here’s how Aaj Tak fared during budget hours compared to other networks:
Channel
Gross Impressions (0000s)
Aaj Tak
3698
Zee News
2149
ABP News
2148
India TV
2125
News18 India
1091
* Source – BARC, 15+ NCCS ALL, Time Band – 11:00 – 14:00, period – 5th July 2019, Market – HSM
Through their decades of experience, the most respected and popular journalists of the country delivered comprehensive facts and insights on the budget on both India Today TV and Aaj Tak, and political experts on these platforms drilled down several vital aspects of the policies announced. With this impeccable reputation behind them, both Aaj Tak and India Today TV established themselves as the No.1 news destinations on Budget Day.
Here’s how India Today TV fared compared to other channels:
Budget Day
Budget Hours
Channel
Impressions'000 {Sum}
Channel
Impressions'000 {Sum}
India Today TV
45.1
India Today TV
27.6
Times Now
35.5
Republic TV
4.3
Republic TV
28.2
Times Now
3.5
Mirror Now
22.7
Mirror Now
2.0
NDTV 24×7
18.1
NDTV 24×7
0.4
CNN News18
9.2
CNN News18
0.1
Source for Budget Hours: BARC, Mkt: Mega Cities, Time Band: 1100-1300hrs TG: 22+ M AB, Period: 5th July’19, G’Imp’000
With a resounding victory on budget day, both the channels have established themselves as the bastions of solid reporting and the gold standard in their respective genre.
