ITV

Category: Press Release

  • Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

    Dish TV introduces ‘Ayushmaan Active’ service for senior citizens

    MUMBAI: Dish TV India Limited, world’s largest single-country DTH Company, introduces the first-of-its-kind value added service- ‘Ayushmaan Active’ in association with Dominiche Productions  to offer unique and engaging content to the senior citizen viewers on both of its brands; DishTV and d2h. Exclusively available on both the platforms for 45 days starting July 16th, this is the first ever service dedicated to engage and motivate seniors and enjoy meaningful TV time. 

    Empowering senior citizens to take charge of their lives and make informed decisions, the service provides users to scroll through nostalgic music, Bollywood movies and knowledge on healthy living and wellness. Under the ‘Ayushmaan Active’ service, senior citizens will have access to shows like Bhakti Bhav, Aap Ka Sathi, Kick Start 60 and Majani life.Further, to make weekends exciting for binge watching, the service brings special series of Sada Bahar Geet on every Saturday and Sunday along with a classic movie from the 60’s, 70’s & 80’s era. With ad free 24*7 service platform, Dish TV aims to bring zest amongst senior citizens by offering shows across genres from devotional and entertainment to financial planning, wellness and philosophical.

    Announcing the new service, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Limited, said, “Being the leader in the DTH industry, we aim at providing engaging content for our viewers, irrespective of their age. Therefore, we are excited to offer the ‘Ayushmaan Active’ service, which will cater to the viewing needs of the senior citizens. This service will be a one-stop destination of all the content, which will keep our senior viewers entertained, motivated and updated. This service/ addition stands as a witness to Dish TV’s continuous drive to cater to all sections of its wide range of viewers.”

    Adarsh Gupta, Director, Dominiche Productions, said, “Dominiche was founded with a vision to be the market leader in scalable genres of the future. In keeping with that strategy, our second genre after Astrology is going to cater to exclusive compelling content created with the objective of enhancing the quality of life of Senior Citizens in our country. This category is fast speeding towards being 20 percent of the population of India and growing, with no dedicated content machine catering to it.”

    Ayushmaan Active’ service will be available on channel no. 130 on Dish TV and d2h at a nominal subscription price of Rs.40+ taxes per month post applicable free preview period.

  • Hrithik Roshan gives a message to children through Little Singham

    Hrithik Roshan gives a message to children through Little Singham

    MUMBAI: Famous toon character Little Singham, who has inspired millions of children across the country with his deeds of bravery received a lesson of Mathematics from superstar Hrithik Roshan.  This was superstar Hrithik Roshan’s way of giving a message to children nationally.  Discovery Kids is currently running a promo featuring the ‘Super 30’ megastar sharing wisdom with Little Singham.

    Speaking on the occasion, Hrithik Roshan, said, “I love how Little Singham aims to impart strong values of bravery, nationalism in the children. I hope through Little Singham, children across the country will get the message that education is important and cannot be taken lightly. Education and knowledge truly empower you to go out there and achieve your dreams.”

    Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, which has become nations favorite toon character in a short span of time. Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids making it the fastest growing channel in the kids genre last year. Little Singham Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 10 million downloads.

  • Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

    Real-life drama series ‘The Loudest Voice’ launches on Hotstar Premium

    MUMBAI: Based on a book by Gabriel Sherman, ‘The Loudest Voice’ is a seven-part limited series that brings forth events around the life of Roger Ailes, the former CEO of Fox News. Focusing primarily on the past decade, the series touches on defining moments in Ailes' life, including his experiences with world leaders that gave birth to his political career; and the sexual harassment accusations and settlements that brought his reign to an end. The critically acclaimed series launches in India on Hotstar Premium on 16th July 2019.

    The series boasts of a stellar cast including Russell Crowe (Roger Ailes), Seth MacFarlane (Brian Lewis), Sienna Miller (Beth Tilson Ailes), Simon McBurney (Rupert Murdoch), Annabelle Wallis (Laurie Luhn) and Naomi Watts (Gretchen Carlson).

    Actor Naomi Watts said, “I play the role of Gretchen Carlson, who goes through quite the journey and its an incredible story of survival. The writing is good and powerful, it very much speaks to the era that we’re in now.”

  • ALTBalaji partners with sheroes, engages deeper with women content consumers

    ALTBalaji partners with sheroes, engages deeper with women content consumers

    National: ALTBalaji, India’s leading homegrown OTT platform, has partnered with women-only social network SHEROES, to grow its engagement with women content consumers who form 55% of its viewership. The OTT platform has always portrayed strong empowered women with female protagonists breaking barriers and setting new benchmarks in shows like DEV DD, Kehne Ko Humsafar Hain, Tests Case and Haq Se.

    Through this partnership with SHEROES, ALTBalaji aims to celebrate strong women-oriented narratives through conversations and campaigns that encourage the female audience to discover fresh, engaging content. SHEROES members will also have access to exclusive deals from the streaming platform, including discounts on ALTBalaji’s yearly subscription.

    Speaking about the partnership, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “ALTBalaji’s legacy of entertaining the masses through strong women-centric shows is well-known and our collaboration with SHEROES further reinforces our relationship with our audiences.  We truly believe that this partnership is an innovative opportunity, which goes beyond simple customer acquisition and aims to develop a stronger emotional connect with our audiences.”

    In addition to the integration, ALTBalaji has launched a SHEROES profile through which the platform engages with the community’s members, creating visibility for offers, promotions, new launches and triggering conversations around its programming in relevant SHEROES communities. ALTBalaji will host exciting challenges and polls and explore meaningful engagement with a growing pan-India women audience via their SHEROES profile. Also, in the pipeline are features like champions and community chats with the cast of the originals and an ALTBalaji featured community on SHEROES platform. 

    Commenting on the partnership, Sairee Chahal, Founder, CEO – SHEROES said, "ALTBalaji has been the definitive content producer resonating with the diverse aspirations and interests of 15 million SHEROES members spread across geographies. Our members engage in multiple vernacular languages, around everything from entertainment, fashion and careers to finance and health. ALTBalaji’s programming has socially relevant themes that connect to the everyday lives of the SHEROES audience.”

    Around 60% of SHEROES users come from Tier 2 and Tier 3 cities and seek programming that is relatable and diverse in its mix. The SHEROES user is smartphone savvy and engages extensively around films, web content, music and other entertainment genres on the SHEROES app. ALTBalaji offers engaging content across originals and movies as well as social initiatives that appeal to the SHEROES audience.

  • adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

    adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

    MUMBAI: Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl™ fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn.

    With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem into a more sustainable design solution. The new eco-conscious products were developed as part of adidas’ open source approach to creation in collaboration with, Evrnu and Bolt Threads:

    adidas by Stella McCartney Infinite Hoodie was created with advanced textile innovations company Evrnu. The performance garment signals a move towards a reality where products can be completely recycled and repurposed. Using NuCycl™ by Evrnu technology, the Infinite Hoodie is made from 60% NuCycl™ and 40% organic cotton that has been diverted from landfills and can be reused again and again to be remade into high-performance product.

    adidas by Stella McCartney Biofabric Tennis Dress is a prototype concept incubated in partnership with Bolt Threads, a company that specialises in bioengineered sustainable materials and fibres. The tennis dress is the first of its kind, made with cellulose blended yarn and Microsilk™, a protein-based material that is made with renewable ingredients, like water, sugar, and yeast and has the ability to fully biodegrade at the end of its life.

    The inspiration behind the products is simple, create product that not only performs for the athlete, but also for the world at large. To realise this ambition, adidas is exploring ways to minimise waste via three focus areas:

    Made with Repurposed Plastic targets one of the biggest challenges facing the brand today – reducing the dependency on virgin use plastics and CO2 emissions associated with production. The first solution to this problem was seen in 2015 with the launch of the first adidas x Parley prototype shoe, created from upcycled marine plastic waste and illegal deep-sea gillnets. In the four years since, adidas has built a supply chain for scale and will make 11 million pairs of shoes using Parley Ocean Plastic by the end of 2019, with the goal to use only recycled polyester in products by 2024.

    Made to be Remade is the next step, creating a completely circular loop where products won’t end up on beaches or landfills in the first place. Through closed systems, raw materials can be broken down and remade into high performance sportswear, as seen earlier this year with the launch of FUTURECRAFT.LOOP, a recyclable performance running shoe that can be returned and repurposed into another shoe, and today with the reveal of the adidas by Stella McCartney Infinite Hoodie.

    Made to Biodegrade is the future-gazing ambition to create a bionic loop where products have the capability of being completely biodegradable and return to the natural ecosystem. Using materials developed from natural resources or made from cells and proteins in a lab, as seen with the adidas by Stella McCartney Biofabric Tennis Dress concept, adidas has demonstrated the possibility to create products using materials that are made with nature, and is a step in the brand’s journey to explore innovative solutions that can, at some point, also return to nature. 

    James Carnes, Vice President of Strategy Creation at adidas, said: “Creating products with upcycled plastic waste was our first step. The next challenge is to end the concept of waste entirely. Focusing on three core areas, we will explore ways to create products that can either be fully recyclable or biodegradable.  We don’t have all the answers and we know we can’t do it alone. By collaborating with partners who share our same vision, as we’ve done with Evrnu and Bolt Threads, we can combine adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

    Stella McCartney, said:“Fashion is one of the most harmful industries to the environment. We can’t wait any longer to search for answers and alternatives. By creating a truly open approach to solving the problem of textile waste, we can help empower the industry at large to bring more sustainable practices into reality. With adidas by Stella McCartney we’re creating high performance products that also safeguard the future of the planet.”

    The unveiling of the Infinite Hoodie and Biofabric Tennis Dress coincide with the launch of the adidas by Stella McCartney Fall/Winter 2019 collection which features innovative fabrics, created in more sustainable ways without compromising performance of style.

  • One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

    One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

    MUMBAI: One Digital Entertainment is known for giving the Indian digital entertainment industry some key digital influencers and first of its kinds, digital IP’s. Now, the network is all set to bring the first ever live event in the form of  Social Nation by joining hands with the largest event IP curators and aggregators of the country – Event Capital, a Laqshya Media group company. Social Nation is a festival that will celebrate the independence and the colossal power of the Internet.

    Social Nation is a first of its kind festival that will celebrate the emergence of the Internet content creators and communities growing at a booming speed. Set to empower the digital content ecosystem, this festival will encourage the audience to interact and exchange ideas in real time and space with their social media timelines.  A one-stop entertainment and interactive festival across two days,  Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. While Stage 1 will see Stand – up acts, Slam poetry, Comedy debates, Dance and Indie performances, Stage 2 will have Inspirational talks, Open mics, Rap battles, Fireside chats etc. It will also host multiple engaging hands-on workshops and panel discussions by creators and industry experts from digital fields. While the final list of creators will be announced shortly however the biggest of the names – national as well as international are said to be roped in.

    Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said , “As a company, One Digital Entertainment has always aimed at empowering creators and giving the audiences quality content to consume. Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the very said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans. Networking with the industry and directly connecting with the consumers on-ground, understanding them, their choices and their consumption patterns will be an added advantage”.

    Deepak Choudhary, Founder and Director, Event Capital said , “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc and we have been very keen on curating an IP for the offline digital content space. India is witnessing a subculture of independent content and digital space has carved a niche for itself especially with the millennials. Through this IP we aim to create a close community of fans and creators where everybody feels home and significant.”

    Scheduled to take place on 19-20th October 2019 at Jio Garden,  Social Nation will also have Off – Stage Activities, Experience zones, never seen before VR experiences amongst many other things. Set to be a year-round IP, August onwards, Social Nation will travel to multiple Indian cities with Digital superstars/artists.

  • Sony Pictures Networks India inaugurates the 24th Community Water Centre in Maharashtra

    Sony Pictures Networks India inaugurates the 24th Community Water Centre in Maharashtra

    MUMBAI: Taking a step further towards building a better society, Sony Pictures Networks India (SPN) inaugurated its 24thCommunity WaterCentre at Koliwali village in Bhiwandi Taluka. This initiative is in partnership with Naandi Foundation, under the environment pillar of SPN’s CSR programme. 

    The Community Water Centre at Koliwali village,will provide access to clean drinking water to at least 3000 individuals in the village that houses750 families. To support the cause and to educate the habitants of Koliwali village, prominent actors from the network’s Marathi channel – Sony Marathi, Harshad Atkari and Mayuri Wagh along with Sony Pictures Networks’ Head CSR, Rajkumar Bidawatka, local authorities from the Gram Panchayat and senior members from Naandi Foundation were present at the inauguration.  

    SPN has always aimed at empowering communities and working towards building a better society. With this milestone, SPN in partnership with Naandi Foundation has been able to provide access to clean drinking water to 1.5 lakh individuals in Kolhapur, Sangli and Thane districts of Maharashtra. This initiative is one of the many steps taken by the network to support the creation of a sustainable environment.  SPN is committed to co-creating India’s social development agenda through its focus on various areas of social impact.  
     

  • Vote the Hell, a collaborative content piece between GroupM’s motion content group and Dish TV wins at mCube media awards

    Vote the Hell, a collaborative content piece between GroupM’s motion content group and Dish TV wins at mCube media awards

    MUMBAI: ‘’Vote the Hell’’, Motion Content Group and Dish TV India’s comedy show, in association with Friday Code Private Limited, won the mCube Media Awards 2019, the premier digital marketing awards in India, in the Best Content in an Influencer Marketing Campaign – (Best Co-created Video Content Series) category.

    The award ceremony took place on July 12 in Mumbai with the who’s who of the marketing world in attendance.

    “Vote the Hell” is India’s one of a kind comedy show on elections showcasing the lighter side of the most heavily discussed topic in India. The series features 7 popular comedians from the country – Ankita Shrivastav, Abijit Ganguly, Jeeveshu Aluwalia, Sundeep Sharma, Ravi Gupta, Bullet Bhaskar and RJ Vignesh. The show is available exclusively on the Dish TV owned Watcho app and can be accessed in 3 languages – Hindi, Tamil and Telugu.

    Sudip Sanyal, Business Head, MCG India says, “Truly, Laughter is the Best Medicine. Through our association with Dish Tv on ‘Vote the Hell’, a step towards being recognized as a credible content provider was taken, and this award is a validation of this effort. We are truly appreciative of this partnership and the trust shown by Dish TV and sincerely hope that this is the start of many more such recognitions. As promised, we at Motion Content Group India will continue to produce and partner with the best in the business, to create quality content and keep the audience hooked onto platforms across genres.”

  • Zee Kannada’s Dance Karnataka Dance family war returns with season 2

    Zee Kannada’s Dance Karnataka Dance family war returns with season 2

    MUMBAI: After an exhilarating first season that garnered 7.5 TVR in urban and rural market of Karnataka, Zee Kannada’s most-popular Dance Karnataka Dance Family War is back with a heightened quotient of excitement with the new season. Family War Season 2 will witness new talented participants from the Zee Kannada ultimate fiction and non-fiction shows, including Kamali, Gattimela, Brahmagantu, Jodi Hakki, Radha Kalyana, Mahadevi, Paaru, Jodi Hakki, Sa Re Ga Ma Pa Season 15, Drama Juniors Season 3 and Comedy Kiladigalu. Bringing the best of dance avatars to the entertain the audiences like never-before, the grand premiere launch is on 20thJuly at 9:30 PM only on Zee Kannada and Zee Kannada HD.

    The contestants includeAnikha (Kamali) & Preetham (Paaru), Vicky (Gattimela) & Adithi (Gattimela), Prashanth (Aatma Bandhana) & Nethra(Aatma Bandhana), Subbu (Brahmagantu) & Pranathi (Brahmagantu), Hanumanthu (SRGMP 15) & Shiny (SRGMP 15), Suraj (Comedy Kiladigalu Season 2)&Minchu (Comedy Kiladigalu Season 2), Barkath Alli (Comedy Kiladigalu Season 2) & Ningi (Kamali), Lokesh (Comedy Kiladigalu Season 1) & Manthana (Comedy Kiladigalu Season 2), Vivek (Mahadevi) & Hiranmayi (Mahadevi), Anoop (Drama Juniors Season 3) & Dimpana (Drama Juniors Season 3), Prekshith(Drama juniors Season 3)& Anvisha (Drama juniors Season 3) and Nandhitha (Jodihakki) & Anupama (Popular anchor).

    Crazy Queen Rakshita, Chinnari Mutta Vijay Raghavendra and Magical Composer Arjun Janya are the stalwart judges of the show, which will be hosted by the exuberant Anushree, making this the dance show if the year! Tune-in to watch Dance Karnataka Dance Family War Season 2 starting 20thJuly, every weekend at 9:30 PM only on Zee Kannada and Zee Kannada HD.
     

  • Shemaroo Comedy Premier League 2019 creates waves amongst bollywood lovers & connects with Indian masses

    Shemaroo Comedy Premier League 2019 creates waves amongst bollywood lovers & connects with Indian masses

    MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, announces Shemaroo Comedy Premiere League (CPL) 2019 in association with Vigo App, the short video social network. The Shemaroo Comedy Premiere League 2019, an innovative digital campaign & contest started on 3rd of June 2019 and concluded on 24th of June 2019, had an immediate popularity and reached Bollywood fans across regions covering North, West, East and South, connecting contestants not only from metros but beyond  metros.

    Shemaroo CPL 2019, a comedy battle, had users posting their favorite Bollywood actor’s dialogues including Akshay Kumar, Salman Khan, Govinda, Arshad Warsi, Ajay Devgn, Tusshar Kapoor, Johny Lever, and others. The funny dialogues, used from the catalogue of Shemaroo movies, enticed users to replicate the videos in their own comic style. The iconic dialogue between Akshay Kumar and Paresh Rawal “Kahan Se Aaye Paise” from the movie Bhagam Bhag received maximum votes and won the online competition.

    The final round of battle was fought between #AkshayCPL and #SalmanCPL teams and both were trending on Vigo Video app’s top two positions. Shemaroo CPL 2019 garnered 105 Million Video Views & 0.6 Million shares. The top two teams were selected based on maximum points garnered.  Each video entry generated scored 1 point.

    Popular Vigo celebrities such as Meet Kaur, Divyanka & iamVRK too joined the campaign and promoted across Social Media.