ITV

Category: Press Release

  • One year and 25,000 members later, Malini’s Girl Tribe introduces a new logo and makes way for a bigger, more engaged community

    One year and 25,000 members later, Malini’s Girl Tribe introduces a new logo and makes way for a bigger, more engaged community

    MUMBAI: A year ago, Malini Agarwal, Founder and Creative Director MissMalini Entertainment created a community on Facebook called Malini’s Girl Tribe—an inclusive space for women everywhere. Here, women uplift other women, have real conversations about life, love, work and more. As time passed, this humble group organically grew to become a melting pot of honest opinions, different ideas and heartfelt advice. Women from all over the world are empowering other women, allowing them to be each other’s support system, and enabling them to be their truest self.

    Malini’s Girl Tribe is not just a platform where women can connect and communicate, it’s also a space where they can help each other overcome unimaginable hardships of life, and build each other to become stronger and more independent individuals. Honesty, love, optimism, positivity, empathy, and kindness are emotions this community thrives on. In Malini’s Girl Tribe, everything that puts a question mark or a full stop in a woman’s life turns into a deep, meaningful conversation, and helps her find a way to break free from societal norms. 

    After a year full of phenomenal events like the BRAVE: A Breakfast Rave, The Swapathon (an event where girls could swap their clothes, accessories, makeup, shoes etc. with other girls) loads of GNOs, exclusive Yoga sessions with Shilpa Shetty Kundra and Malaika Arora, Galentine's Day celebrations, and more—the Tribe is leveling up with a fresh new logo and is on the path to creating a more engaged community.

    On popular demand, the Tribe has started Facebook Live sessions that offer guidance and support to women on every aspect of life like careers, fashion, investment advice, relationships, skin care, et al. 

    Alia Bhatt, Tapsee Pannu, Malaika Arora, Shilpa Shetty Kundra and many other celebs have also been a part of the Tribe’s crusade, sharing advice on the things that are a common part of women’s lives everywhere.

    Malini Agarwal took to transforming social media into a better place by eliminating the negatives like trolling and shaming, and replacing them with love, positivity and kindness. With Malini’s Girl Tribe, she has created a space dedicated to women that is filled with oodles of warmth, compassion and care, and this is only the beginning of a much-needed change in the way we use social media.

  • Go biking the Shiva Style as Viacom18 Consumer Products launches an all-new range of Shiva Cycles

    Go biking the Shiva Style as Viacom18 Consumer Products launches an all-new range of Shiva Cycles

    MUMBAI: Scorching heat, incessant rains, chilling winters, nothing can deter a child’s excitement to go outdoors and pedal through the streets. As a favourite pastime and a significant routine for toddlers, tweenies, and teens, cycling defines the essence of one’s childhood. Keeping up with the fascination and adding a dash of excitement to the daily life of school children, Viacom18 Consumer Products is all set to launch a new range of Shiva Cycles- based on the popular Nicktoon, Shiva.

    The newly launched Shiva cycles with distinctive and attractive styles are available for kids across age groups from 3 to 9 years. It has 3 segments i.e. Bicycle | Tricycle | Kick Scooter. Bicycle range has 3 sizes available i.e. 14T, 16T, 20T. Symbolizing strength, bravery and intelligence, the homegrown character of the Nickelodeon franchise- Shiva, resonates with kids and his flying bicycle is one of the major attractions amongst the young minds. With this new offering, cycling will become cooler and more enjoyable for the kids. While being one of the most loved Nicktoons, Shiva, is also an inspirational figure for many owing to his supreme braveness.

    Commenting on the launch of the new range of Shiva Cycles, Sachin Puntambekar, Business Head-Consumer Products, Viacom18 said, “Shiva is one of the most popular characters from the Nickelodeon ecosystem. The launch of Shiva Cycles is an extension of the fan-base and a give-back to the kids who adore this fun-loving character. As one of the most essential elements in a child’s development, cycling also remains to be an integral part of their play routine. The diverse range of newly launched cycles cater to all age groups and will offer sheer delight to the little Shiva fans, bringing them closer to their favorite toon. “

    Viacom18 Consumer Products’ newly launched Shiva Cycles are already in stores! Get yours now!

  • Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

    Bobble AI on-boards Dr Rakshita Shharma as VP Human Capital

    MUMBAI: Bobble AI, a leading tech startup, that is empowering the Next Billion Indians by making their communication personalized, expressive and smarter, welcomes Dr Rakshita Shharma on board as their Vice President, Human Capital. This move comes as a part of Bobble AI's efforts to continue to invest in and attract world-class talent, in the wake of its focus to drive accelerated growth in its home markets in India and Indonesia.

    Dr. Rakshita, who comes with over 20 years of leadership experience across diverse industries has worked in all the integral constituents of HR and Organizational Capability Development specializing as an HR Centre of Excellence professional. Her association with the company first began in the year 2013, as an Angel Investor. Since then, she has been an integral part, believing in its potential and followed it up with another investment in the second round as well during 2014.

    Welcoming her on-board, Ankit Prasad, Founder & CEO, Bobble AI said, “Dr. Rakshita was the first investor to believe in our vision and ability to create advanced technology solutions to solve real India problems. As an investor cum strategist, she has been pivotal in defining our philosophy and culture. Given her experience, it was a natural fit for her to take up the new role as we continue to scale up fast. She will define the HR policies and help co-create a new interactive hiring process with an innovative Design thinking approach to recruitment. She will also be conducting regular training workshops to get partners in progress i.e. our team members, on the same page and minimize the hiatus in managing expectations.”

    “Bobble AI believes in partnership in co-creating, sustaining and continuously strengthening the ecosystem, hence we want to maintain result-oriented synergy between traditional best practices and contemporary approaches for organizational effectiveness, making diversity and inclusion as a way of life at Bobble AI. We want to coach our employees to understand that entrepreneurial and individual growth are interdependent, just as two sides of the same coin.” Ankit added.

    Dr Rakshita Shharma, expressed her thoughts on being part of the Bobble AI family, “My focus right now is to take Bobble AI to a yet higher level by establishing key processes and foundational culture. All the while keeping the unique creative and tech leadership spirit intact. Human Capital is the most vital investment for any company and I am confident that I can bring a wide spectrum of ideas, provide thought leadership and enable agile execution excellence to ease through growth pains. This is an exciting phase, we are in the process of developing HOW Culture focused on, ‘how we do things matters’. Creating this mindset will lead to a Happy Openminded Workforce’.

    Dr. Rakshita has a Ph.D. in Organizational Behavior and is a Certified Sustainability Assessor, Coach and Corporate Director. She has also worked as Chief Consultant for a women empowerment project, funded by the World Bank and EU, and has represented India on “AIDS CONTROL PLAN” organized by Japan International Agency at OSAKA, Japan. She is an ICC Chairperson for POSH and external committee member for various organizations. She also teaches OB & HRM at B Schools and is a Practitioner of having a balance between theory & practice.

    Bobble AI is backed by 18 reputed angel investors including the founders of Flipkart, MakeMytrip, Slideshare, and 1MG; one of the largest VC funds in India – SAIF Partners; and an undisclosed strategic investor.

  • K-POP Finally in India to Thrill Millennials

    K-POP Finally in India to Thrill Millennials

    MUMBAI: One Take Media Co. (OTMC) is happy to announce their new content offering – K POP. They have more than 700+ songs in its library and approx. 60 episodes of K POP Music series. And OTMC is keen to expand their library even further

    K Pop is genre of popular music originating from South Korea. Popularity of Korean language in India is growing with many youngsters opting for Korean Language as a foreign languageafter being fascinated by K-Pop. Indian youngsters are currently in the grip of “Hallyu” wave i.e. under influence of South Korean culture in terms of food, music, shows, beauty products and language

    Indian audience has accepted Korean Drama Series with open arms and the same is expected with their music, K POP too. While the Indian audience is becoming more experimental and open to different music styles day by day. One Take Media Co. has taken the right step to enter the domain of K POP.

    Mr. Anil Khera, Founder and CEO of One Take Media Co.,who himself is a pioneer in this industry for decades holds a lot of confidence and pleasure in bringing diversity to the entertainment consumption. He said, “Music is something which has always been a passion for Indian audience, I am just trying to bring more on the platter”.

    One Take Media Co. has more than 10000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Hollywood Movies dubbed in all regional languages, Kids Movies, Kids Series, Kids Rhymes, Cooking Content, Korean series and Music.
     

  • Switch Media launches sophisticated encoding tool watcha for its powerful MediaHQ product suite

    Switch Media launches sophisticated encoding tool watcha for its powerful MediaHQ product suite

    MUMBAI: Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues during the encoding process. It was designed to answer the changing needs of broadcasters as they continue to adapt to on-demand services.

    Unlike other encoding tools, Watcha tracks the content at the same time it’s being encoded, reporting issues that may arise, such as pixilation. The report is immediately sent to the engineer detailing when and where those issues arise. This is particularly useful for 4K and CPU-intensive projects. If encoding fails, Watcha can automatically restart the process. As well as providing detailed reports, Watcha can encode and stitch together sections of content again, saving significant time and costs.

    Project lead for the Watcha tool, Kevin Staunton-Lambert, Solutions Architect, R&D Department, Switch Media says, “Prior to Watcha, if a 4K movie took eight hours to encode, the report may take another eight hours to prepare. With Watcha the two work together simultaneously. That’s a huge time saving for broadcasters who are under pressure to get their content to multiple platforms quickly.”

    Watcha also provides support in production environments. If a sports broadcaster is broadcasting a football match for example, Watcha can assist the vision mixer by detecting camera issues, automatically telling the operator to jump to another camera that can cover the pitch in the same area. Watcha will continue to monitor the cameras and will automatically revert to the previous camera if required.

    Switch Media’s MediaHQ provides broadcasters flexibility based on individual requirements. Users can tailor their workflows, selecting any or all of the components in MediaHQ’s powerful product suite to manage and assist in the delivery of content for both online distribution and traditional broadcast. From ingest, media management and preparation to distribution and analytics, broadcasters can access everything they need under one roof, on one platform to improve or augment their video workflow. 

  • ALTBalaji partners with Eko, India Financial Services

    ALTBalaji partners with Eko, India Financial Services

    MUMBAI: India’s leading homegrown OTT platform, ALTBalaji announces a consumer benefitting  alliance with Indian fintech company, Eko India Financial Services Pvt. Ltd.  The association will allow the digital platform to use the Eko Store through which any merchant will be able to sell ALTBalaji subscriptions directly to potential subscribers who may not have access or may not be at ease using a digital payment mechanism.

    Over 80% people earn in cash in India, thus, a number of potential customers are more comfortable paying in cash specially when it comes to modest amounts. The partnership is about providing assisted commerce not just as means of collecting money. Eko's merchant would be able to provide more information about ALTBalaji service and educate consumers and enable them to download the app. Using Eko, ALTBalaji is enabling payment in cash via Eko merchants, over & above all the digital modes of payment. 

    With over 40+ originals in its content offering, ALTBalaji has built on the legacy of creating iconic shows, like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others which has been lauded by its audience. Established in 2007, Eko aims to enable seamless digital transactions for anybody, and from anywhere. Helming one of the largest and most efficient domestic money transfer services in the country, Eko also holds strong partnerships with banks with additional Prepaid Payment Instrument license from the RBI. With a demographic reach extending to over 150k retail stores in India, Eko will aid ALTBalaji to expand its presence by enabling easy process of selling the subscription. Merchants will have to follow a few easy steps to avail the voucher code provided on the portal giving easy access to sell ALTBalaji subscriptions.

    Speaking about the association, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “ALTBalaji is fuelling the growth of subscription based digital video streaming. Partnering with Eko is a way to bring the offline consumers into the online world. With ALTBalaji now being a part of their Eko Store, we are expanding our reach to a whole new audience and are excited to welcome them as a part of the ALTBalaji family.”

    Commenting on the association, Abhinav Sinha, Co-founder and COO, Eko India Financial Services said, "Eko is pleased to partner with ALTBalaji. Through this partnership, ALTBalaji has launched its brand and services on the Eko Store, which gives them access to our vast network of merchants and customers. We believe this is a perfect fit for both, our customers and ALTBalaji. At Eko, our endeavour is to take digital products to the masses and help everyone benefit from the digital economy.” 

  • Discovery’s first of its kind show ‘Capital Police – Beyond the Khaki’ captures Delhi Police live in action

    Discovery’s first of its kind show ‘Capital Police – Beyond the Khaki’ captures Delhi Police live in action

    Mumbai – Delhi, the capital of India, the second most populous complex megacity in the world buzzing with over 18 million people, is managed by 81,000 personnel of Delhi Police. In a first of its kind television series, ‘Capital Police – Beyond the Khaki’, scheduled to premiere on 23rd July at 9 PM on ‘Discovery’ & ‘Discovery HD World’ captures men and women in Khaki, on the go, as they fight crime to and maintain law and order.

    To film the series, the Discovery crew was especially assigned to a select group of Police officers and stations. The crew captured the action as it happened live. This makes the show, its treatment and the way it is conceptualized different from any other show. Each of the 4 episodes of the invigorating series will focus on a specific issue. For instance – Porous borders (Delhi’s shared borders with the states of Uttar Pradesh and Haryana offers an opportunity to criminals to cross over and evade state police); City of Mega Events (Important events of national importance like Republic Day, Independence Day are celebrated where the police officials work round the clock to mitigate all potential risks); Women Safety (ensuring the city is safer for women) and Needle in a haystack (finding petty criminals who disappear in the vast population and complex layout of the city).

    Megha Tata, Managing Director – South Asia, Discovery Communications India, said, “Capital Police – Beyond the Khaki’ is Discovery’s endeavor to bring to light stories of tireless Delhi police heroes who do everything it takes to keep our capital city safe. The viewers will for the very first time, walk alongside a police official who is trying to solve a real-life situation. The officials may not always succeed, but they also never give up. And for that we salute them and stand by them!”

    Deputy Commissioner of Police (Central) Mandeep Singh Randhawa, said, “Through Capital Police – Beyond the Khaki, our aim is to give a deeper peep into the day to day functioning and the various challenges confronted by our police force towards their commitment in standing upto the expectations and trust put on them by the citizens of Delhi. It has been a fascinating experience for some of our officials who were part of this pilot as they have never before appeared before camera. They are not actors, they are real life heroes who went about doing their duties in a nonchalant way even while Discovery’s cameras were rolling.”

  • Insight TV, 4K UHD producer and channel provider, partners with monster energy for india, The Fast Life

    Insight TV, 4K UHD producer and channel provider, partners with monster energy for india, The Fast Life

    MUMBAI: Insight TV, the world’s leading broadcaster and producer of native 4K UHD adventure sports and lifestyle content, has joined forces with energy drink company Monster Energy to co-produce Jndia, The Fast Life, a documentary film featuring the incredible story of female drag-car racer Jndia Erbacher. The documentary, which premieres August 17 on Insight TV, is the latest in an ongoing production partnership with Monster Energy. See a trailer here: Jndia, The Fast Life. 

    Originally from the Swiss city of Basel, Jndia is a stereotype-busting 24-year-old known as “the fastest woman in Switzerland.” In Jndia, The Fast Life, viewers ride along on her journey to fulfill her dream of becoming the fastest female drag-car racer in Europe, and ultimately the fastest in the world. Her car, a Nitromethane-fed dragster, can reach speeds over 300mph (480km/h) and cover a quarter of a mile of asphalt (0.4km) in seconds. Erbacher’s speed levels are so intense that it takes two parachutes to bring her car to a stop.

    “Through our partnership with Monster Energy, we have had the good fortune to identify exceptional emerging talent. Jnida Erbacher is another outstanding example. Her story is as contemporary as it is compelling, and with the incredible adrenaline-producing racing and exotic locations, which are  all the more engaging in stunning 4K UHD, this is perhaps our most exciting co-production to date.,” said Frank le Mair, Executive Producer, Insight TV.

    “I’m really excited for people to see this documentary because it is an authentic representation of what it’s like to be a young woman in the world of drag racing – a traditionally male dominated sport,” said Jndia Erbacher. “The show looks at how I train, race and recover, and viewers will see the challenges that I face every day in order to be at the very top of my game.”

    This is not the first time Monster and Insight TV have partnered on epic motorsports content. The two companies co-produced Road to Gymkhana Grid, following YouTube mega star Ken Block’s own yearly drift race event, and Morbidelli Rising, which chronicles the first racing season of Valentino Rossi’s now-famous apprentice Franco Morbidelli. Other Insight TV/Monster projects include the short film series on top athletes overcoming challenging obstacles to achieve stunning success in Born To, and Dangers of DarkFest, which documents the world’s best freestyle mountain bikers in an epic race on the southern tip of Africa.

    Jndia, The Fast Life (1x:47) is an Insight TV Studios production, co-produced with Monster Energy. Frank le Mair is executive producer.

    All of Insight TV Studios’ original films and documentaries are featured across Insight TV’s various linear and digital platforms and are available for license to broadcast and digital platforms around the world.

  • Raho real, raho proud- ‘Asli Burger’ aka zinger

    Raho real, raho proud- ‘Asli Burger’ aka zinger

    MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it!

    The brand launched an exciting TVC film, conceptualized by Ogilvy India, that cheers people to love their own real Zinger burger in their own real way – showing some ‘asli’ love people. The film is all about embracing one’s real self however crazy it must be because love comes with no rules.

    The film opens with a window view through a KFC bucket diving into the world of finger lickin’ goodness leaving the consumers rapt. Real love unites all, be it a tattooed arm or a brown hand covered in henna, a messy eater or a clown, a person with a scar or someone hep from the town, all holding onto their ZINGER, in their own way, being their unapologetic original selves. Even the ‘clown’ seems to be a Zinger fan, well you cant love enough when there’s only one asli burger in town.  

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

    Be weird, be brown, be messy, be a clown, be imperfect, go to the town, but… The camera finally takes us to the legendary Colonel Sanders, the god of fried chicken who is proudly holding his burger and bites into it saying, “Why be lost into the crowd, stay real, stay proud like Zinger”.  Film ends with a KFC bucket that flips and a zinger burger lands on it like the superhero it is.

  • Welcome to the continent // Netflix drops teaser trailer of the witcher at san diego international comic-con

    Welcome to the continent // Netflix drops teaser trailer of the witcher at san diego international comic-con

    MUMBAI: Fans in Hall H were treated to the first look at the highly anticipated new series The Witcher  at San Diego Comic Con 2019 on Friday, July 19 when star Henry Cavill previewed the teaser trailer for the room. Yvette Nicole Brown (“Community,” “Mom”) moderated the panel discussion with showrunner Lauren Schmidt Hissrich and cast members Cavill (Geralt of Rivia), Anya Chalotra (Yennefer) and Freya Allan (Ciri).