ITV

Category: Press Release

  • EaseMyTrip partnered with PayPal to extend its anniversary offer

    EaseMyTrip partnered with PayPal to extend its anniversary offer

    MUMBAI: After the success of EaseMyTrip (EMT) 11th Anniversary campaign, the company has further partnered with PayPal to come up with second phase of the successful campaign. As a part of this campaign, the company is offering an extensive discounts to woo its customers by further providing Rs. 1150 (Rs. 750 instant CB from Paypal + Rs. 400 Instant discount from EMT) on flight and hotel bookings. For the bus travellers the company is offering a 30% discount (up to Rs. 311). To avail the offer, users just need to apply the coupon code: EMT11 while making the payment for their bookings.

    In terms of business transactions, EaseMyTrip had witnessed 25% (approx) growth in their business during the 1st phase of the campaign. The company had also observed maximum number of bookings coming from states like Maharashtra (27%), Delhi (24%), Karnataka (24%), Gujarat (36%) and Madhya Pradesh (29%).

    Offers under the 2nd phase of the Anniversary sale are available for bookings done through EaseMyTrip website, Mobile site, Android & iOS App and can be enjoyed as instant discount by using the valid coupon code. However, there are assured cashbacks and gift vouchers for all the customers. Major brand partners in this sale are Firefox Bikes, VIP and Anytime Fitness. To deliver the same, EaseMyTrip has partnered with PayPal to reach out to their customer base.

    Additional Terms & Conditions

    · The offer cannot be clubbed with any other promotional offers

    · Bookings with the valid promo codes will be only eligible for this offer

    · In case of partial/full cancellation, the offer stands void and customer will not be eligible for the same

    · Changes in names are not allowed

  • Tinder adds New Safety Feature: In-App Alert for LGBTQ+ Users when in Hostile Territories

    Tinder adds New Safety Feature: In-App Alert for LGBTQ+ Users when in Hostile Territories

    India: Tinder, the world’s most popular app for meeting new people, today announced a new safety feature, Traveler Alert. The feature is designed to protect and inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have discriminatory laws effectively criminalizing LGBTQ status. The Traveler Alert will appear when the app is first opened in one of these countries to educate and warn users about the potential dangers LGBTQ people face. This update further strengthens the brand's focus on keeping all its users safe.

    As part of the update, users who identify as LGBTQ will no longer automatically appear on Tinder when they open the app in these countries. Once the alert is activated, users will have the choice to remain hidden while in that location or opt into making their profile public so that they can connect with new people. In the latter case, if a user has added sexual orientation or gender identity to their profile, the app will automatically take the step to remove this information to safeguard users from law enforcement agencies and individuals who may target them. The alert will appear when users are on the ground in these countries, as well as if they are using Tinder’s Passport feature to connect with users in any location in the world. Once users have left the country or changed their location, then they will be visible again on the app.

    Taru Kapoor, GM-India, Tinder and Match Group says, “Inclusivity and acceptance are core values at Tinder and drives all our efforts. Everyone is welcome on Tinder- regardless of gender identity and orientation and the safety and security of our users is also of paramount importance to us. The Tinder Traveler Alert combines these values, ensuring that our LGBTQ+ users are aware of the necessary precautions they need to take in countries that are hostile towards gender and sexual orientations outside the binary. This alert is an example of the many steps that we are taking to protect our users around the world, and is an extension of our many efforts to facilitate better connections for LGBTQ+ users in India.”

    Tinder collaborated with ILGA World, sourcing data from their latest State-Sponsored Homophobia report, to help establish where the alert should be deployed. If users are served the warning and would like to learn more, they will be directed to ILGA World’s 2019 resources focused on sexual orientation laws.

    “We hope that this development will raise awareness amongst all Tinder users, and help protect people of diverse sexual orientations in the 69 countries around the world that currently still criminalise same-sex love,” said André du Plessis, Executive Director at ILGA World. “We support Tinder’s dedication to improving security features for their users. We work hard to change practices, laws and attitudes that put LGBTQ people at risk – including the use of dating apps to target our community – but in the meantime, the safety of our communities also depends on supporting their digital safety.”

    In addition to its Traveler Alert, Tinder has launched a number of updates and efforts in support of the LGBTQ community over the last year. With the help of India’s oldest LGBTQ organization, The Humsafar Trust and LGBTQ author and inclusion advocate, Parmesh Shahani, the app released 23 More genders. This was followed by the launch of a new Sexual orientations feature, which gives users another way to express sexuality and have more control over potential matches.

  • IT’S TIME FOR TATA MUMBAI MARATHON 2020

    IT’S TIME FOR TATA MUMBAI MARATHON 2020

    Mumbai: Procam International, pioneers of distance running events in India, today announced the launch of registrations for the 17th edition of Tata Mumbai Marathon (TMM), beginning Friday, 26th July 2019. Asia’s most prestigious marathon will witness 50,000 runners take a step forward in an event that inspires everyone it touches, to #BeBetter. As per tradition, the running extravaganza has set its date for the Maximum City, on the third Sunday of the new year, 19th January 2020.

    Unlike any other event in the country, Tata Mumbai Marathon has the privilege of being hosted and launched from the glorious precincts of Raj Bhavan. The Raj Bhavan welcomed to its majestic environs, dignitaries and sponsors of the event including Suprakash Mukhopadhyay  Company Secretary, Tata Sons, Ujjwal Mathur-Vice President and Country Head, Tata Consultancy Services, the title sponsors of the event and Anil & Vivek Singh, Promoters Procam International.  The first citizen of the state, the Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao signed on, as the first participant of TMM 2020.

    Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao said,”The Tata Mumbai Marathon have grown tremendously over the years and it’s a delight to be the first one to register for this prestigious marathon. The journey of the Mumbai Marathon is truly spectacular which has touched lives of millions of people while synonymously creating fitness conscious society. It has become a single largest fundraising platform which is benefitting thousands of people.  The marathon represents the secular and democratic feature of our country.”

    He added that, “I have attended all the marathons and the charity events which entitles me to be called as Marathon Man. “

    Harish Bhat, Brand Custodian Tata Sons said, “ We are delighted to continue our partnership with India’s premier marathon the Tata Mumbai Marathon. We hope the event is even more enabling, engaging and inclusive. As the largest marathon in Asia, the Tata Mumbai Marathon is where runners, athletes, activists and citizens come converge as the face of new India to the world.”

    Ashish Shelar, Sports and Education Minister Maharashtra said, “It is my first event where I am participating as a sports minister of the state and I wish the prestigious Tata Mumbai Marathon a great success. The contribution of the organizers is commendable. It’s a celebration which brings people from different walks of life and the kind of enthusiasm shown by everyone portrays the togetherness and enables the runners to feel and connect with the city of Mumbai.”

    Vivek Singh, Joint MD, Procam International said, “The registrations for TMM begin six months in advance to ensure an equal opportunity for all to be a part of this mega event. Each year we strive towards engaging with and inducting new participants into the running fraternity and this year, we look forward to welcoming 50,000 runners at TMM 2020. For 2020, we have the Open 10K exclusively for women and those running for a cause.

    Decades ago, when the inaugural edition was announced in 2004, we could hardly imagine a running movement that would sweep across the country. This event has inspired citizens to come together on a common platform, beyond boundaries of sport, religion, race and colour. We are humbled and grateful to our sponsors, partners, city authorities and importantly participants from across India and the world; they have all played a crucial part, in making this event the sporting Festival of Mumbai!”

  • HP strengthens Z by HP portfolio of mobile workstations for Creative Professionals in India

    HP strengthens Z by HP portfolio of mobile workstations for Creative Professionals in India

    New Delhi: HP Inc. India today introduced a series of new, next generation Z by HP mobile workstations designed for creative and technical professionals, executives and students who demand high-performance computing and premium experiences. Z by HP mobile workstations come with unmatched productivity and versatility, precision inking experiences, the brightest displays, tool-less access and refined design aesthetics.

    This new lineup features cutting-edge design, innovative collaboration tools and advanced security features to transform the creative process. Z by HP devices are built on precision-crafted machined aluminum for enhanced structural integrity, durability and weight-savings, and streamlined narrow border displays enabling more screen space in a smaller chassis.

    Vickram Bedi, Senior Director, Personal Systems, HP Inc. India said, “The modern design professionals require devices that don’t just enable the creative process but elevate it. Creative and technical professionals need accelerated performance that can improve workflows and robust security features that provide constant protection and resiliency. From the most powerful convertible PC to the most powerful and secure mobile workstations, Z by HP are the ideal computing devices for these consumers.”

    The Z by HP workstations are designed for artists and creative professionals who value the freedom to express their craft and creativity. HP’s #IAmAChangemaker campaign powered by Z by HP, aims at inspiring the creative minds to expand their horizons and unlock their creativity. With this new campaign, HP invites changemakers from across India to come together and become a part of a larger community that is bound with its shared love and passion for art and creativity. Details of the #IAmAChangemaker campaign available on: www.zchangemaker.com

    Ms. Neelima Burra, Country Marketing Director, HP India said, “Today’s generation aspires for significance, have a different perspective and challenge the stereotypes. They think freely, follow their passion and create what their heart desires. With Z by HP, we are enabling these artists to take the next leap in creativity and become part of the #IAmAChangemaker campaign. The campaign will inspire individuals to fuel their creative ambitions and also offer an opportunity to be mentored by the best minds in the industry.”

    The new Z by HP portfolio in India includes:

    The HP ZBook 14U G6 is a Thin-and-Light Mobile Workstation Laptop perfect for next generation of power users who want true mobility and use professional ISV certified applications. The ZBook 14u is the world’s first 100% AdobeRGB 14” mobile workstation laptop with a 600 nit panel.  These features combined with the ambient brightness sensor that automatically changes based on environment ensure consistent color accuracy and brightness. The new G6 Workstation comes with 4GB dedicated graphics that enables manipulation of 3D CAD models or rendering of videos for better performance. The new HP Sure View Gen3 privacy screen is brighter and optimized for better battery life.

    The HP ZBook 15U G6 is a Thin-and-Light Mobile Workstation (18.6mm and 3.89lbs) that can cater to the next generation power users who want high performance without the weight. This mobile workstation, delivers power, security, and durability in an ultra slim design. Moreover, with 15 inches (diagonal) of screen size, users can work in multiple tabs for maximized productivity. It also offers full-size numeric keypad, which can get the data-driven tasks done in a short span of time. The new G6 Workstation comes with 4GB dedicated graphics that enables manipulation of 3D CAD models or rendering of videos for better performance. The new HP Sure View Gen3 privacy screen is brighter and optimized for better battery life.

    The HP ZBook Studio X360 is a powerful Convertible PC, meant for creative professionals who want the latest convertible design but also need the pro-grade performance. It provides ultra-fast performance and renders photorealistic images with the latest Intel® Core™ i9 processors and certified NVIDIA® Quadro® P2000 graphics. It is a device that provides the comfort of a laptop, the convenience of a tablet, and the luxury of additional modes.

    The HP ZBook 15 G6 is a Mobile Workstation ideal for product developers and engineers who do heavy design, engineering and simulation workflows on location. It provides blazing-fast performance with the heaviest multi-app and VR workloads with next gen, VR-ready NVIDIA® Quadro® graphics. HP Sure View privacy screen stops visual hacking, and RAID 1 keeps a backup copy of all of user files.

    The HP ZBook 17 G6 is a powerful mobile workstation, built for video editors and VR developers who need desktop performance on-set and when traveling. It enables a studio quality experience for the users on the go with the 17" diagonal HP DreamColor anti-glare display. Users can blitz render times and speed through multi-app workflows with next gen NVIDIA® Quadro® graphics, 128 GB of memory and multiple cores. The distinct thermal design keeps the machine cool and quiet

    The standard features in the new Z by HP workstations include long battery life with HP Fast Charge, HP Client Security Manager, Bang & Olufsen audio more.

    Pricing and Availability

    HP ZBook 14U and HP ZBook 15U will be available from a starting price of INR 98,900and INR 96,990 respectively
    HP ZBook Studio X360 will be available from a starting price of INR 159,900
    HP ZBook 15 G6 and HP ZBook 17 G6 will be available from a starting price of INR INR 121,900 and INR 167,900 respectively

  • ‘IPL Brands Insights Book 2019’ discourses the dynamics of branding at IPL

    ‘IPL Brands Insights Book 2019’ discourses the dynamics of branding at IPL

    MUMBAI: Velocity MR launched ‘IPL Brands Insights Book 2019’ today during the first edition of Velocity Insights Summit at Bengaluru. The book was launched by Harish Bijoor, Brand Guru & Founder, Harish Bijoor Consults Inc.

    The IPL Brands Insights Book uncovers insights and trends on the role of branding and value creation in this multi-billion-dollar Indian sporting league. The book is particularly beneficial for Brands and Companies eyeing IPL as their major marketing vehicle. IPL today is the most popular and followed cricket league and was ranked the 6th most attended as compared to all other sports leagues in the world. The brand value of IPL in 2018 was estimated to be a staggering US$6.3 billion, according to Duff & Phelps. The Brand Book is positioned as an insightful guide for crafting Marketing decisions by brands, this IPL Brands Insights Book 2019 highlights various elements that are brain-stormed by marketing decision-makers while taking the IPL plunge.

    Adds Jasal Shah, Managing Director & CEO of Velocity MR, “IPL is no doubt the biggest sports and marketing extravaganza by far for Indians at home and around the world. With the high stakes for this tournament, we felt the need to study the impact of advertising campaigns and branding during this event. Some of the notable surprises include the fact that RCB continues to be one of the most popular teams despite its poor performances. We also found that heavy spenders have been weighing their options between supporting the IPL as a whole or supporting an individual team, with the former being the clear winner. This annual study is a proven guide for marketers to help them with such tricky decisions. Moreover, we’ve covered around 100+ brands in our study and can develop exclusive & precise reports for each one of them”.

    Harish Bijoor, Brand Guru & Founder, Harish Bijoor Consults Inc, further adds, “No secret that the stakes are high and every brand is looking to be associated with this exciting extravaganza. In its 11th edition, the valuation of leading individual teams has grown to cross USD 100 million and counting. In addition, Media Planners had estimated spend of over 2000 crore Rupees for IPL 2019 lone. Being the most sought-after marketing and advertising blitz in the country, media planners have to work overtime during this period to keep pace with the demand.”

    The Panel Discussion at the launch saw leaders sharing their opinion on “Future Landscape of Marketing & Branding (in IPL)”. The Panel included Anindya Mallick – Associate Business Director of Wavemaker Global, Ashok Vidyasagar – Management Consultant (Marketing, Digital and Brand), Ramesh Jude Thomas – President & Chief Knowledge Officer of EQUiTOR Value Advisory Pvt. Ltd, Dr. Ray Titus – Dean & Professor of Marketing of Alliance School of Business, Alliance University and senior journalist R. Kaushik – Author of VVS Laxman’s biography. The discussion points included the role of OTT and programmatic ads, understanding data integration, parameters to gauge marketing/brand/ad effectiveness, the evolution of sports marketing and endorsement and more.

    Highlights of the Study from ‘IPL Brands Insights Book 2019’:

    1.       CSK & MI are the franchisees to associate with, for a brand looking out for nationwide awareness.

    Though CSK, KKR and MI, ranked high in-home loyalty contribution, only CSK (76%) and MI (66%) truly have a nationwide presence. So, for a nationwide campaign, brands should target matches of these two teams.

    2.       RCB & KKR takes the stage for regional campaigns.

    For brands looking to target east, their best bet would be KKR with 45% of home loyalty contribution and RCB with 48% makes the best bet for brands targeting Bengaluru.

    3.       Franchisees’ Image & Performance coupled with a good following, are the key elements for gaining the most while taking the Front-center position on Jersey.

    Average recall of a brand on the front-center position of a jersey is 53%. The brands that stayed above the average percentage for brand recall are Nokia for KKR (64%), Samsung for MI (61%) and Muthoot for CSK (57%). This could be because all three brands have a strong presence and are associated with highly followed teams.

    4.       A good fan following can offset the trauma of bad performance on associated brands.

    The mix of a low-profile brand with a highly followed team can provide decently high recognition for the brands. Wrogn, the principal sponsor for RCB, which did not have a strong brand presence, after associating with a highly followed team RCB, is able to achieve a 40% increase in brand recognition. This could be because RCB’s presence on multiple ads and social media is strong.

    5.       Good Performances can translate into higher recall for brands.

    Nokia which was the principal sponsor of KKR, garnered over 50% increase in top of mind recall when the team embraced victories, but their top of the mind recall dropped by 25% when the team lost 6 matches consecutively.

    6.       Heavy Advertising scores over Sponsorship in getting a better brand recall.

    Swiggy and PhonePe, the two heavily advertised brands while not associated with a particular team, saw a substantial increase in their total brand recall over the IPL weeks; their total awareness had gone up by 8 and 10% respectively.

    7.       Even less prominent space on jersey can give better recall for brands.

    Interestingly in spite of placing their brand logo in a non-prominent position on the jersey, Royal Stag had a higher brand recall of 38% compared to Exide which was placed in a prominent position. Other than Royal stag being more popular than Exide, the brand was associated with another IPL team (Kings XI Punjab) which could be one of the reasons why it had a higher recall.

    8.       IPL is a good platform for product launches.

    In spite of not being the Principal Sponsor of KKR, with the launch of a new product and celebrity endorsement, Lux Cozi was able to build 58% association among those watched four or more matches of the team.

    9.       CSK has the best overall impact score but RCB keeps the maximum score in average brand recall.

    When it comes to total impact score of the teams, CSK, MI, KKR and SRH take the top four positions. Yet RCB scores maximum in average brand recall (0.16 – the best across all the IPL teams), which proves the popularity of the team over social media and ads plays a big part in gaining viewership which in turn gives better brand recall to the brands associated with that team.

    10.   The popular & exciting teams are likely to get viewership of the frequent viewers.

    Among the frequent viewers, it is found that the most watched matches involved three teams – CSK (9.5), MI (9) and RCB (9), who are popular & exciting teams with a strong social media presence during IPL.

    Recommendations for Marketers:

    ·         The best option seems to be to go solo and not associate with any IPL team as such. Some of the key brands which were not associated with any IPL teams but were advertising heavily during the IPL were seen to be doing better than brands which were associated with a particular team

    ·         These brands generated a steady increase in its recall and other parameters and were not affected by the daily happenings in the IPL

    ·         While brands which were associated with a particular team witnessed a change in their fortunes depending on the team's current performance, past performance, star value, length of association and other factors out of their control

    ·         However, there were some instances where the recall for smaller advertisers was seen to be lower than that of principal sponsors of a few IPL teams

    ·         Every strategy has its own share of pros & cons. Let’s have a look below what works better and what not

    Associating with IPL event and not with a Team:

    Pros:

    §  Since the ads are shown for all the matches, it allows long term exposure to the audience as compared to brands which are associated with particular teams

    §  The recall increases even during the middle weeks of IPL when generally the viewership of IPL is seen to be dropping

    Cons:

    §  Associating and advertising heavily during IPL requires a good amount of financial muscle which not all brands would be able to afford

    Associating with a particular team:

    Pros:

    §  The marketing budgets required are not as high as for a brand associated with IPL event.

    §  Principal sponsorship remains the best bet for a brand to garner the highest recall.

    Cons:

    §  Allows a limited exposure as there are only a specific number of matches that a team can play.

    §  The scores for a brand are seen to be fluctuating depending upon the performance of a team

  • ‘50 Shades Darker’ marks its Indian Television Premiere on MNX

    ‘50 Shades Darker’ marks its Indian Television Premiere on MNX

    MUMBAI: MNX, Hollywood’s Wildchild and the preferred choice of the new age Indians is all set to bring to its viewers the Indian Television Premiere of American romantic drama, ‘50 Shades Darker’ on July 28, 2019 at 1pm & 9pm on the channel. With its distinct content library, MNX resonates with the youth through its stylish, edgy, fast-paced, new-age and premium content, offering its viewers an immersive movie viewing experience with the best of Hollywood film franchises and smash hits. 

    Directed by James Foley, based on E. L. James's 2012 novel of the same name, ‘50 Shades Darker’ is the second film in the Fifty Shades film trilogy that dives deeper into Anastasia Steele (Dakota Johnson) and Christian Grey’s (Jamie Dornan) world. The grittier and more sensual version picks up from its prequel, takeing us through the whirlwind relationship of Christian Grey and Anastasia Steele. When a wounded Christian Grey (Jamie Dornan) tries to entice a cautious Anastasia Steele (Dakota Johnson) back into his life, she demands a new arrangement before she will give him another chance. As the two begin to build trust and find stability, shadowy figures from Christian's past start to circle them, determined to destroy their hopes for a future together. The story unfolds to keep one on the edge of their seat, wondering what will happen next. 

  • National Geographic to take viewers behind-the-scenes of Chandrayaan 2 from ISRO’s Command Centre

    National Geographic to take viewers behind-the-scenes of Chandrayaan 2 from ISRO’s Command Centre

    MUMBAI: Taking further its proven legacy of always being in forefront of space content, National Geographic will set the benchmark high once again as it narrates the incredible story of India’s bold attempt to reach the moon’s south pole.

    Eleven years after the country’s first expedition to the moon, India is all set to explore the unchartered part of space with its second lunar exploration Chandrayaan-2. Developed by Indian Space Research Organization (ISRO), the  Chandrayaan-2 will attempt to soft land the lander -Vikram and rover- Pragyan on the moon’s South Polar Region in Sep 2019. Celebrating India’s most ambitious space mission yet, National Geographic, in an endeavor to give unprecedented access to the viewers, has announced an upcoming live show based on the Chandrayaan 2 which will divulge the touchdown of the lander.

    The live show scheduled in September, will slowly drum up the excitement by giving the viewers deeper insights into the historic moment.

    The show will be an interesting interplay of live coverage and pre-shot stories narrating the iconic nature of the mission and interview of the experts of the field to talk about India’s ambitious second Mission to the Moon.

    Programming will originate from ISRO’s Command Centre , where  National Geographic will share live updates, while the Mission 2 Moon attempts to soft land on the surface of Moon. The live show will capture the excitement of will it, wont it as National Geographic brings unheard and unseen perspectives from the heart of action.

    An effort by ISRO, the mission aims to improve their understanding of the Moon — discoveries that will benefit India and humanity as a whole. These insights and experiences aim at a paradigm shift in how lunar expeditions are approached for years to come — propelling further voyages into the farthest frontiers.

    The mission attempts to foster a new age of discovery, increase understanding of space, stimulate the advancement of technology, promote global alliances, and inspire a future generation of explorers and scientists.

  • Amazon Prime Video announced as the exclusive home for the new sports docu-series take us home: leeds united narrated by Russell Crowe

    Amazon Prime Video announced as the exclusive home for the new sports docu-series take us home: leeds united narrated by Russell Crowe

    MUMBAI: Prime Video and Leeds United today announced Take Us Home: Leeds United, a new docu-series that will give Prime members an exclusive behind-the-scenes look at the club’s 2018-19 season as they pushed for promotion under head coach, Marcelo Bielsa, after a 15-year absence from the Premier League. Academy Award winner and avid Leeds United fan Russell Crowe will narrate the six-part series that will launch exclusively on Prime Video this August.

    Bielsa, the 63-year-old coach who famously managed the national teams in Argentina and Chile as well as European clubs including Athletic Bilbao, Marseille, Lazio and Lille, had an immediate impact at Leeds United following his announcement in June 2018. His unique style of play meant that the team, who finished thirteenth in 2017-18, were already top of the Championship midway through the 2018-19 season. The docu-series will cover the highs and lows of the season with exclusive footage of the players and staff behind the scenes, and include moments such as the “spygate” scandal and the controversial uncontested goal in the April 2019 Aston Villa match.

    “Take Us Home: Leeds United joins the great collection of live sports and behind-the-scenes docu-series on Prime Video,” said Chris Bird, EU Head of Content, Prime Video. “We saw that All or Nothing: Manchester City was a hit not only with Man City fans, but also football fans across the UK and around the world, so we’re excited to give Prime members an exclusive behind-the-scenes look into a fascinating year in Leeds United’s history.”

    “We are proud to partner with Amazon Prime Video to present this exciting documentary that chronicles a remarkable season in the history of Leeds United,” said Andrea Radrizzani, Chairman of Leeds United and the Eleven Sports Group. “Last season, with Marcelo at the helm, we made huge strides in putting Leeds United back on the map and reconnecting the club with our local community and wider fanbase.  We are delighted to be able to share a unique, behind the scenes perspective on the ups and downs, the emotion and the intimate moments that makes this club so special.”

    Take Us Home: Leeds United is produced by Eleven Studios in collaboration with Leeds-based media company, The City Talking. The executive producer is Anouk Mertens and the Series Director is Lee Hicken. The series will also launch on Prime Video in countries around the world, including the U.S., Germany, France, Italy, Spain, Austria, Sweden, Belgium, Luxembourg, Norway, Denmark, Japan and India.

  • COLORS Bangla presents a romantic tale of two passionate hearts – Chirodini Ami Je Tomar

    COLORS Bangla presents a romantic tale of two passionate hearts – Chirodini Ami Je Tomar

    MUMBAI: Maybe you don’t find love the way you hoped to, but eventually it finds you in the way you were meant to! One such tale is that of ‘Chirodini Ami Je Tomar’ the new true-blue romantic show by COLORS Bangla, premiering on Monday July 29, 2019, airing from Monday to Saturday at 6:30pm. Destined to be together, Ronodip and Anuradha are at first bound together in matrimony, but only later find a soulmate in each other. Produced by Sushanta Das, Chirodini Ami Je Tomar is a unique love story of discovering and recognizing love in its truest altruistic form.

    “Tugging at the heartstrings, Chirodini Ami Je Tomar is a diehard romantic show that intertwines the lives of two souls who deserve to be together but may not necessarily realize this at first. We have brought together a riveting and relatable story with an ensemble cast that will make viewers believe in quixotic romance and experience nostalgia. In our own way, we’re all romantics at heart, rooting for the protagonists to find love and their happily ever after.” said, Rahul Chakravarti, Business Head – COLORS Bangla & COLORS Odia.

    Anuradha, an innocent young girl had a simple life and was completely besotted with a guy named Abir. Fate takes its course and Rono gets married to Radha only to know that she is madly in love with someone else. But Rono believes love is all about letting go and promises to help her reunite with the man of her life. The story of Radha and Rono begins from here.  

    Essaying the role of the protagonists Ronodip is debutant Souvik Banerjee, and Anuradha is Sharly Modok. Completing the ensemble cast, Surojit Banerjee (Rathindra Basak) and Tulika Basu (Mrinalini Basak) play Ronodip’s parents, and the role of Anuradha’s parents are depicted by Sanjib Sarkar (Rathikanta Saynal) and Ranjini Chattopadhaya (Suroma Sanyal).

  • Dabang Delhi KC ropes in JK Super Cement as principal sponsors for Pro Kabaddi League Season-7

    Dabang Delhi KC ropes in JK Super Cement as principal sponsors for Pro Kabaddi League Season-7

    MUMBAI: Dabang Delhi Kabaddi Club, owned by DO IT Sports Management, today announced its association with JK Super Cement, India’s premier cement brand, which will now serve as the principal sponsor of the team. As part of this partnership, Dabang Delhi players will now sport the JK Super brand logo on their match-day and practice jerseys. In addition, the brand will get visibility through DDKC in-stadia branding, official website and respective social media platforms.

    Today, the sport of kabaddi represents true strength, speed, resilience and grit – traits that not only work well in terms of connecting with the wider populace, but also attract the attention of brands that stand for each of these qualities. Pro Kabaddi League celebrates this sport by hosting matches in 10 cities across India, which engage fans of all age groups. Dabang Delhi Kabaddi Club is best known for its players who deliver performances that personify the undying spirit of the capital. Through the storied lineage of kabaddi and Dabang Delhi’s recent dominance on the mat, JK Super aims to leverage this partnership and build deeper connections with their stakeholders across the country.

    Quote from Mr. Pushp Raj Singh, President-Marketing, JK Super Cement, “What better sport than Kabaddi to resonate the spirit, strength, and perseverance of JK Cement and what better team than Dabang Delhi to epitomize our energy! Kabaddi as a sport is rooted deep within the soil of India. The pace at which the sport has gained popularity in recent times is unparalleled. The grit, spirit and indigeneity of the game as well as the team only strengthens our association and establishes this proud partnership. We are pleased to be the principal partners of Dabang Delhi. The principle on which every team warrior is being trained, personifies JK Super Cement’s proposition – BUILD SAFE. Hence, we are upbeat for a glorious performance by the players and we wish them all the best for the season.”

    Commenting on this association, Mr. Sumeet Yadav, Group CEO, DO IT said, “We are delighted to announce our partnership with JK Super for the upcoming season of Vivo Pro Kabaddi. Over the years, JK Super has built a strong presence within the Indian cement industry, symbolizing strength durability and safety. All these attributes resonate well with the spirit of our team and have also reflected in our performances across the last few seasons. We’re positive that this association will prove mutually beneficial, given our shared passion for Kabaddi and the common desire to better our performances with every opportunity.”

    Dabang Delhi Kabaddi Club was among the top 4 teams in Season 6 of the Pro Kabaddi League. The team will commence their season 7 campaign against Telugu Titans in Hyderabad on 24th July, and will play their home leg between 24th to 30th August.