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Category: Press Release

  • Online reach through affiliate marketing: Experts share their insights at Admitad Expert India 2019

    Online reach through affiliate marketing: Experts share their insights at Admitad Expert India 2019

    MUMBAI: In a move that highlights its commitment towards the advancement of the Indian affiliate marketing industry, Admitad India has recently hosted Admitad Expert India 2019. Organised at ITC Welcome Hotel in Bangalore on 26th July, the second edition of the acclaimed international business conference saw several prominent names from the digital marketing, affiliate, advertising and publisher communities in attendance. 

    Through this event, Admitad India brought together key stakeholders in the affiliate marketing space to hold insightful discussions about industry best practices and success stories. Several leading industry veterans spoke at Admitad Expert India 2019, including Rahul T (CMO – Spoyl), Shreyansh Modi (Head of Affiliate & Alliances – Flipkart), Sri Krishna (VP & General Manager – InMobi), and Ravi Bansal (Head, Online Business – JBL India), Prateek Kumar (E-commerce Head – Manyavar), and many others. 

    Top e-commerce platforms such as Zivame, Medlife, Zoomcar, Arvind Brands, Manyavar, Flipkart, and many others were also present at the event, which was supported by Brew House, PaisaWapas.com, CashKaro.com and IGP.com. 

    In her welcome address, Neha Kulwal (CEO – Admitad India) highlighted new trends, opportunities, and latest market developments in the affiliate marketing domain. She further spoke about the other business division of Admitad, such as Admitad Invest and Admitad Academy, and how they can strengthen the Indian affiliate marketing industry at large by empowering all stakeholders. The event also saw influencers and top digital marketing experts share their insights about the dynamics of the affiliate industry and the best practices. 

    Neha Kulwal, CEO – Admitad India, said, “As a unique platform that brings together domain leaders to map the current and future industry landscape, Admitad Expert India is the event for affiliate marketing professionals in the country. The latest conference builds on the impressive reception to our inaugural event conducted last year. We are delighted with the response and the conversations that we have ignited about the role of technology in the modern affiliate marketing value chain.” 

    Admitad Expert India 2019 underlined how technology can help publishers and advertisers maximize the value of their affiliate associations. It also discussed affiliate marketing’s ever-evolving role in the e-commerce value chain and how tech-led solutions can significantly accelerate the growth of the two interlinked industries. Further, the event provided participants with the rare opportunity of interacting face-to-face with industry leaders and top brands who have been leveraging the power of affiliate marketing to increase their business. 

    Ravi Bansal, India – Head, Online Business – JBL, said,  “I strongly feel there should be more events like Admitad Expert. It gives an opportunity to publishers, networks, and advertisers to come together and not only discuss current challenges but also talk about future opportunities. Advertisers need to think beyond just Google and social media, as affiliates are the strongest medium of consumer outreach for brand campaigns where ROI is a key factor. With the number of influencers across channels registering immense growth, affiliate networks such as Admitad are becoming crucial to manage ROI, tracking, attribution, and inventory management for both publishers and advertisers. The event has successfully initiated engaging discussions around these topics and added value for all attendees.”

    Rahul T, CMO – Spoyl, said, “Admitad is the right partner when it comes to understanding the business requirement and delivering above and beyond the mandate. Affiliates hold a prominent share of our online transactions. We have integrated with Branch to support mobile sales attribution and look forward to growing our affiliate channel and setting up more affiliate programs through Admitad.”

    Gaurav Dahake, Founder – Buyhatke, said, “It was an absolute pleasure to speak at Admitad Expert 2019. The event was very well organised and the in-depth information about performance marketing shared here was quite informative. It was heartening to be a part of conversations about how the approach to affiliate marketing in India needs to evolve and adapt tech-led solutions for better attribution check and reliability. Marketing is an iterative process which requires everyone’s contribution to be acknowledged and rewarded, and affiliate networks such as Admitad India are working towards enabling such a cohesive digital marketing ecosystem.” 

    Admitad Expert India 2019 was attended by over 150 participants and 20 keynote speakers, including several domain-leading companies. By driving unique value for each participant attending the conference, Admitad Expert India 2019 has further built on the stellar success of the previous year’s edition.

  • Watch the exclusive premiere of ‘Hobbs and Shaw’ before anyone else in India only with ‘Sony PIX Premiere Nights’

    Watch the exclusive premiere of ‘Hobbs and Shaw’ before anyone else in India only with ‘Sony PIX Premiere Nights’

    MUMBAI: Sony PIX, home to Hollywood’s biggest blockbusters and premieres, is geared up for another night full of action, adventure and amazement with its biggest on-ground Hollywood movie extravaganza, ‘Sony PIX Premiere Nights’. This edition of SPPN will premiere the most awaited action movie of 2019, ‘Fast & Furious: Hobbs & Shaw’ on August 1, a day before its India release.

    ‘Sony PIX Premiere Nights’ is a highly anticipated, invite-only, experiential event for Hollywood fans as viewers get to exclusively watch the premiere of the latest Hollywood movies before its theatrical release in India. This time, the excitement is sky high as Fast & Furious franchise’s resident actors, Dwayne Johnson and Jason Statham reunite, and are joined by stellar actors, Idris Elba, Vanessa Kirby, and Helen Mirren.

    The channel, which is also home to Fast & Furious franchise, is holding the screening of ‘Hobbs & Shaw’ across 9 cities – Mumbai, New Delhi, Gurgaon, Bangalore, Chennai, Hyderabad, Kochi, Pune and Kolkata – to give fans across India an action-packed night to remember. This edition of SPPN has ‘Volkswagen’ as the presenting sponsor, ‘Daily Objects’ as the lifestyle brand partner and ‘Social Offline’ as the on-ground partner.

    Other Hollywood buffs can also participate by giving a missed call on 8828626162 or by registering on https://www.sonypix.com/ppncontest/. Additionally, Sony PIX has tied-up with multiple partners like Insider.in, Kasa Kai Mumbai and Raasta Café, Radio One, Radio Mirchi, Fever FM, to give more people a chance to attend this exclusive screening.

  • Tech Mahindra acquires leading strategic design consultancy, Mad*Pow

    Tech Mahindra acquires leading strategic design consultancy, Mad*Pow

    MUMBAI: Tech Mahindra, a leading provider of digital transformation and consulting services and solutions has announced the acquisition of Mad*Pow, a strategic design consultancy headquartered in the US. The addition of Mad*Pow to the Tech Mahindra portfolio is expected to help bolster capabilities in Customer Experience (CX) and digital transformation such as research, experience strategy and service design, user experience design, behavior change design, content strategy, mobile app and web development, design ops, data science and analytics. The Boston-area consultancy will offer a strong complement to Tech Mahindra’s existing offerings and capabilities across design, marketing and commerce.

    CP Gurnani, MD & CEO, Tech Mahindra, said, “Mad*Pow’s acquisition is in sync with Tech Mahindra’s global digital charter. With this collaboration, our digital footprint will take a deeper root not just in the US, but in the wider ecosystem world over. I welcome the Mad*Pow team into the Tech Mahindra family, and I am confident that together we will achieve greater success.”

    A pioneer in the experience design field, Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions for global clients. Mad*Pow’s unique human-centered design approach is fueled by deep empathy and an understanding of behavior science, which will create real differentiation for Tech Mahindra’s 900+ customers.

    Will Powley, Founder and Chief Creative Officer, Mad*Pow, said, “Tech Mahindra’s experience and reach will enable Mad*Pow to scale faster by greatly enhancing its digital transformation offerings with existing and potential clients. The collaboration will also create vast opportunities for Mad*Pow to provide it’s unique and differentiated strategic design services to Tech Mahindra’s large global customer base.”

    Vivek Agarwal, Global head of Corporate Development, Tech Mahindra, said, “We are excited to announce Tech Mahindra’s key acquisition of a digital asset in North America. The addition of Mad*Pow to Tech Mahindra family will greatly enhance our ability to create and deliver enhanced customer experiences for our global clients.”

    Mad*Pow’s acquisition underlines Tech Mahindra’s focus on digital growth, under the TechMNxt charter, which focuses on leveraging next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions and services to address real world problems to meet the customer’s evolving and dynamic needs.

  • Girliyapa Spotlight to tackle human trafficking with a maximum visual impact

    Girliyapa Spotlight to tackle human trafficking with a maximum visual impact

    MUMBAI: Every human being has the right to live free and with dignity. Human trafficking is one of the most heinous acts of crime that is not only inhuman, but a violation of human rights. Although being illegal, India faces a significant problem of children being exploited for commercial use. In an attempt to bring forth this act, TVF’s initiative through Girliyapa Spotlight is worth taking notice.

    Their latest video produced by International Justice Mission (IJM) highlights human trafficking showcasing an innocent school-going girl being deceived, abused and tortured in isolation that will leave one speechless. Visually creating a stir on the digital space, the platform’s strong messaging chooses path-breaking ways to portray a highly critical topic that will have a positive impact.

    Aiming to sensitize its audience and talk about fragile issues that are frowned upon by the society, the platform is trying to raise awareness through their wide reach amongst the millennial. Through various formats, Girliyapa Spotlight will bring stories that are socially relevant in a unique manner that they aim will leave a lasting impact on the viewers.

    In a world where hatred is spread and accepted with much ease, we often forget the little acts of humanity that can make an immense difference to one another. In the growing intolerant nation, the urban youth looks to satirical content and humor to voice their opinions on important subject matters. Social media being one such tool that has given the power of becoming a ‘woke’ generation, TVF’s Girliyapa aims to take this a notch higher with their initiative Girliyapa Spotlight.

    Some of the other major social issues highlighted by the platform under their initiative Girliyapa Spotlight previously are Child Labour, Menstruation health, LGBTQIA+ rights, through a variety of videos, still images, illustrations, narrations and more. Recently seen campaigning for India’s first gender neutral toilets in Indian colleges, Daniel Mendonca, an intersex social worker narrated his own journey giving the audience firsthand information on the price of being unique. Popular TVF actors like Ahsaas Channa, Khushbu Baid have also been a part of previous videos.

    Fighting a constant battle against social stigmas, Girliyapa Spotlight aims to create a society that is more inclusive and empathetic towards each other through this initiative.

  • Sony YAY! plans a laughter break for kids across 500 schools in India

    Sony YAY! plans a laughter break for kids across 500 schools in India

    MUMBAI: Schools have just begun and it is the time of the year when kids look forward to reunite with their old friends and to make new ones. This year, YAY! toons Honey-Bunny are all set to welcome their young fans in to the new academic session by bringing a fun campaign “Laughter Raja” to their schools. The hilarious duo Honey & Bunny are in a race to be anointed the funniest one, to win the ultimate crown of Laughter Raja. Kids across India are leaving no stone unturned in cheering for their favourite toon by excitedly voting for them through the Sony LIV app.

    Through this campaign, the channel aims to give kids a fun reason to take a break from their usual school routine and share laughter with their best friends. This will continue with a bundle of exciting games like a fun version of musical chairs played using hula hoops with music from the title track of this show. Kid’s will have a gala time in playing their favourite toon while they get to participate as Jholmaal pairs and win exclusive channel merchandise.

    In one of the largest on-ground initiatives, the three-month campaign will see the channel cover around 500 schools across 26 cities. The campaign has also attracted relevant sponsors. ‘Laughter Raja’ is co-powered by Himalaya, Act II popcorn is the associate partner while Club Mahindra is on board as experiential holiday partner.

    With a whole lot of games, fresh content and the excitement of getting to see their favourite toon crowned as Laughter Raja, the kids are in for a YAY!tastic time ahead.
     

  • Maaza brings a ‘Mangolicious’ contest to delight Super Singer fans in Tamil Nadu

    Maaza brings a ‘Mangolicious’ contest to delight Super Singer fans in Tamil Nadu

    MUMBAI: Maaza, one of the most loved and iconic mango beverages in India is all set to provide moments of indulgence to consumers in Tamil Nadu. The brand has launched special bottles with Super Singer labels that give lucky winners a chance to watch the Super Singer Finale Live by playing a ‘Mangolicious game’.

    Participants can login at www.coke2home.com/maaza/ using their mobile number. Post completion of the registration steps, they have to fill in the code visible on Maaza bottles of net quantity 600ml, 1.2L and 1.5L to earn Maaza coins which will allow them to start their gaming experience. The game displays a variety of mangoes falling on the screen. Players have to squeeze the golden mangoes using the tap gesture to progress in the game and earn points. For every golden mango, they earn 50 points. Additionally, the game has 30 multiple-choice questions based on Maaza or Super Singer, which the players must answer to progress in the game and earn bonus points. Players who make it to the top 100 will win a Maaza hamper, while one lucky winner will get the opportunity to watch Super Singer Finale live. Winners will be selected every week. The contest is open till September 30, 2019 only for consumers in Tamil Nadu.

    Commenting on the innovative contest, Srideep Kesavan, Director – Juices, Coca-Cola India, said, “Super Singer is one-of-its-kind singing reality show and we are excited to kick-off this contest to provide a delightful experience to fans in Tamil Nadu. Our aim is to build deeper engagement with the consumers by providing them numerous opportunities to sit back and unwind with Maaza, while they indulge in a mangolicious gaming journey.”

    As the next step in Maaza’s journey towards becoming a USD 1 billion home-grown mango juice brand by 2023, Maaza is transforming into a Master brand bringing in different variants of mango Indulgence for different moments. Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice beverage in the country for over 42 years now.

  • Canara HSBC OBC Life Insurance launched “MeForMyCity” Graffiti campaign at Hazrat Nizamuddin Railway Station

    Canara HSBC OBC Life Insurance launched “MeForMyCity” Graffiti campaign at Hazrat Nizamuddin Railway Station

    MUMBAI: Canara HSBC Oriental Bank of Commerce Life Insurance launched its flagship initiative “meformycity” in Delhi today. The initiative, which came to life in 2018, aims to make our cities clean and beautify its walls through graffiti art. The initiative reached 10 major cities in 2018 and received a phenomenal response.

    Continuing the journey with much vigor and energy, in 2019 the initiative will focus on key railway stations across India. Our railway stations being the all important gateway to our cities, the company aims to conserve and beautify the railway stations through graffiti art on its walls depicting the culture of our cities. The initiative will also create installations during the process of beautification.

    While the initiative was launched on 16th July on Social Media, the first railway station which was revealed is Hazrat Nizamuddin Railway Station, New Delhi. The graffiti at Hazrat Nizamuddin railway station also aims at educating the passengers and audience at large about the importance of cleanliness and hygiene in our everyday lives.

    In 2019, the initiative will cover 12 prominent railway stations across the country with a promise of giving back to the society and our cities. A creative campaign has also been launched on social media handles of the company and various digital platforms depicting the message 'Mera Shehar, Meri Pehchan'. Delhi being one of the first cities in the campaign will see 4 beautifully painted walls of Hazrat Nizammudin railway station.

    Mr. Anuj Mathur, MD & CEO, Canara HSBC Oriental Bank of Commerce Life Insurance says, “Meformycity is one of our heartfelt campaigns; from the very first day of launch we have witnessed an overwhelming response across the nation. Now, #meformycity 2.0 is an extension to our dreams of keeping cities and environment clean. Through this we aim to spread the message to 12 cities and sensitize the citizens about the importance of cleanliness and hygiene. This campaign has given us the opportunity to encourage the people within and outside the organization to participate and contribute their bit to make a positive change in the society.”

    In India, 11 famous railway stations across the nation in addition to Delhi will see some beautiful graffiti’s painted on different walls. Railway stations of Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, Patna, Ahmedabad, Lucknow, Bhubaneswar and Jaipur will be beautified with graffiti ar

  • Abbott launches grow right campaign to help parents achieve healthy growth in toddlers

    Abbott launches grow right campaign to help parents achieve healthy growth in toddlers

    MUMBAI: Parents across the country agree that raising a toddler is no child’s play. Childhood is a period of rapid growth and development and is a critical phase which lays the foundation for markers of a healthy adult life4. Recognizing the continual concerns parents have when it comes to the growth of their children, Abbott has launched Grow Right – a new initiative in India focused on supporting parents and helping children grow to their full potential.

    As a part of the Grow Right initiative, Abbott partnered with leading parenting content platform, Momspresso to understand moms’ concerns and establish a guild of experts to create a comprehensive set of guidelines for right growth – the Grow Right Charter. The Grow Right guild is comprised of experts in child care pediatrics, nutrition and behavioural science including noted paediatrician Dr. Samir Dalwai, renowned nutritionists Dr. Eileen Canday and Dr. Dharini Krishnan, and child specialist Dr. Mukesh Sanklecha.

    Helping Moms Win at Nutrition and Toddler Growth

    The Survey revealed a staggering nine out of 10 toddler moms across India have concerns about raising their child. While more than 60% of moms cited nutritional intake and physical growth as their top concerns, more than 50% moms are also expressing their concerns over mental growth and social skills development of their toddlers.

    Addressing parental concerns around toddler growth, the Grow Right Charter defines Right Growth as a combination of physical, cognitive and mental progress that should be observed carefully and holistically during the foundational years of childhood. While science offers solutions and rational routes to growth, the Charter guidelines recognise that a child’s growth journey is an emotional one, and it can be tough for parents.

    Grow Right Charter Guidelines

    · Right Nutrition guidelines will help parents better manage mealtimes and ensure a complete and balanced diet for their toddlers.

    · Right Play addresses the growing concern among parents about unchecked screen-time and inadequate playtime by defining appropriate ways to creatively engage with toddlers.

    · Right Nurture guidelines are designed to assist evolving behavioral trends in response to increasingly dynamic influences a toddler faces in today’s digitized world.

    · Right Impact guidelines will help toddler parents identify and manage red flags in key growth and development markers.

    “Abbott is committed to solving nutrition problems across all age groups”, Vikash Prasad, Managing Director & General Manager at Abbott’s nutrition business in India at today’s unveiling of the Grow Right initiative. “By bringing together this guild of experts, we aim to connect parents and caregivers to a multidisciplinary group who can support them in their goals to provide healthy growth for their children.  We recognize that ensuring the health and growth of the next generation is truly a challenge that healthcare professionals, parents and caregivers must come together to address.”

    “During early childhood, the brain develops rapidly and is particularly sensitive to the external environment”, said Dr. Dharini Krishnan.  It is alarming to see that most Indian children are not meeting the recommended levels of physical activity. Through the charter, our aim is to help parents find effective and creative ways to engage with their toddlers.”

    “Problems with feeding may lead to significant negative nutritional, developmental and psychological issues in toddlers”, said Dr. Mukesh Sanklecha. Early recognition and management is the key to addressing this concern. Our core aim is to ease the burden off moms’ shoulder and empower her with the right information.”

    Speaking on importance of right nurture, noted paediatrician Dr. Samir Dalwai, added, “Children often tend to face psychological difficulties including behavioral problems

    “During their foundational years, children may face behavioural problems, which may be overlooked due to a general lack of awareness on identifying and tackling issues”, said Dr. Samir Dalwai. “If unaddressed, this can have a negative effect on the overall growth and long term feeding habits of children. I am thrilled to have the opportunity to work closely with my esteemed colleagues to help ease parents’ anxieties about providing the right nurture and care as their child grows.”

    “Parents are often inundated with information on growth and development for their kids and it is important to understand global benchmarks such as WHO’s growth charts to assess children’s growth”, said Lara Dutta who was at the Grow Right launch event today in Mumbai.  “I am confident that the Grow Right charter, curated by an expert guild, is a valuable parenting resource and I am glad to be a part of the initiative.”

    “Momspresso has always been committed to supporting Indian mothers in their journey as a parent,'' said Vishal Gupta, Co-Founder & CEO of Momspresso ''We are happy to have partnered with Abbott’s nutrition business in India to gain insight into mothers’ challenges which showed the need to address the evolving concerns around the holistic growth of their toddlers.”

  • Idea is now MP & Chhattisgarh’s fastest 4G Network for uploads; as verified by Ookla

    Idea is now MP & Chhattisgarh’s fastest 4G Network for uploads; as verified by Ookla

    MUMBAI: Idea has emerged as the fastest 4G network for uploads in Madhya Pradesh and Chhattisgarh, as verified by Ookla – the global leader in broadband testing and web-based network diagnostic applications. Results of 4G data speed tests done across the region have revealed that Idea 4G is the fastest network in terms of upload speed in the entire region of Madhya Pradesh and Chhattisgarh.

    Ookla’s findings have verified Idea 4G upload speeds to be the highest as compared to all other top operators in MP & CG. Now with Idea 4G, customers can now enjoy making group video calls, binge on series or movies and share photos or videos and everything they love doing at the fastest speed.

    Speaking on the development, Mr. Vishant Vora, Chief Technology Officer, Vodafone Idea Ltd. said, “We are deploying new age technologies to enhance customer experience as we build a robust, future ready network in Madhya Pradesh & Chhattisgarh. Ookla verification is a recognition of our consistent efforts to provide better network experience to our valued customers.”

    Vodafone Idea Ltd. is on a major network modernization exercise to ensure that customers get a seamless data experience and connectivity in both rural and urban locations of Madhya Pradesh & Chhattisgarh. The company offers 4G, 3G and 2G services through a large spectrum portfolio of 61 MHz utilized across 12,106 sites. Post network integration, Idea coverage is available across 664 Towns and 53,130 villages in the Madhya Pradesh & Chhattisgarh circle covering 260800 sq. km area.

    The recent network initiatives have resulted in Idea 4G delivering fastest upload speeds in the region and the recognition by global leader – Ookla at this stage validates the efforts of the company.

    According to Mr. Rajesh Naik, Business Head – MP & CG, Vodafone Idea Ltd., “We are delighted to be verified as ‘MP & CG’s fastest 4G network for uploads’. We hope our customers will continue to enjoy the benefits of Idea 4G and take delight in our premium content offerings from Sony LIV, Zee5, Shemaroo, Hoi Choi etc. available on the Idea Movies & TV App. We are also confident that our strengthened network presence and faster 4G speeds will attract more customers to the Idea network in MPCG.” 

    Fastest 4G upload speeds in MPCG is based on analysis Ookla of Speedtest Intelligence® data of tests taken by 4G users using popular Speedtest app from Apr – June 2019. MP & CG’s Fastest 4G upload speed Network verification is based on mean 4G speeds.

  • ShemarooMe partners with Swych Gift Cards India to redefine the experience of gifting and entertainment

    ShemarooMe partners with Swych Gift Cards India to redefine the experience of gifting and entertainment

    MUMBAI: ShemarooMe, the latest over-the-top (OTT) video streaming service by India’s leading content powerhouse Shemaroo Entertainment Limited, has cemented a unique position in the entertainment industry through its clutter breaking, wide range of Bollywood, classics, regional, devotional and kids’ content.

    ShemarooMe today announced its partnership with Swych GiftCardsIndia, offering ShemarooMe subscription packs to Swych GiftCardsIndia audiences through this partnership. Swych GiftCardsIndia is a direct selling channel of GCI Network, a leading gift card aggregator & distributor in India providing gift card solutions to many businesses across industry.

    People longing for Bollywood, regional cinema and more can now shop and gift ShemarooMe gift cards available at Swych GiftCardsIndia, the one-stop-shop for all gift card and voucher deals. ShemarooMe’s gift cards will be available to a large set of audiences across corporates, marketplaces, gifting portals and wallet partners like Amazon, Paytm, Mobikwik, Snapdeal etc. through Swych. In addition, the ShemarooMe gift cards can be availed at GiftCardsIndia.in as well.

    The partnership will also come at an optimum time when the gifting season is round the corner. Corporates can now gift their partners, employees and customers with the ShemarooMe gift card and hence give them access to the high-quality content available on ShemarooMe platform.

    Speaking on the announcement, Zubin Dubash, COO Digital, Shemaroo Entertainment, said, “We have always taken pride in presenting our viewers with the best of entertainment content and ShemarooMe gift cards is our special endeavor to further spread this happiness. Our partnership with Swych GiftCardsIndia comes at an ideal time with the upcoming gifting season. The deal helps both the brands offer an unprecedented gifting solution to consumers and pep up the gifting space with some Bollywood masala.”

    Firoz Khan – CEO of Swych Gift Cards India said, “We at Swych GiftCardsIndia are always on the lookout to offer the best gifting options and ShemarooMe will be a cherished gifting option. Entertainment is a preferred gifting category, and this is a perfect choice and our association with ShemarooMe will be a delight for consumers in India.”