Category: Press Release

  • The hunt for India’s funniest comedian has begun as Sterling Reserve Project collaborates with Comedy Central

    The hunt for India’s funniest comedian has begun as Sterling Reserve Project collaborates with Comedy Central

    MUMBAI: Sterling Reserve in partnership with Comedy Central India launched a nationwide hunt in search for the next comedy sensation with Sterling Reserve Comedy Project (SRCP). Aspiring comedians from across the country can participate in this unique talent hunt to find the funniest and most-entertaining stand-up comedian in the country. Renowned stand-up performer Varun Thakur has been roped in as the host, mentor and ambassador for the hunt. Giving undiscovered comedians the opportunity of a lifetime, SRCP has already garnered hundreds of applications within just a few days, and the doors for participation are wide open.

    To enrol in the hunt, candidates must log on to the Sterling Reserve Comedy Project site (https://www.comedycentral.in/srcp), fill up a simple application form, and submit an original audition video. From the torrent of entries only 12 contestants will be shortlisted, who will then face-off and compete over 5 gruelling rounds. Over the course of 8 weeks, the selected candidates will try to be their funniest best and vie for audience votes in a bid to reach the epic finale of this competition, that will be adjudged by a panel of expert judges.

    Sterling Reserve Comedy Project (SRCP) is an extension of Sterling Reserve Projects – an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts.

    Commenting on Sterling Reserve Comedy Project, Bikram Basu, Chief Operating Officer of Allied Blenders & Distillers, said, “After the heartening success of Sterling Reserve Music Project, we are delighted to be venturing into the world of comedy and introducing a platform that allows another set of creative individuals to showcase their talents to the entire country. We are thrilled to be facilitating this journey with the Sterling Reserve Comedy Project and are hopeful that it impacts their career positively.”

    “Having been the undisputed leader in English Entertainment in India, Comedy Central will now take the local comedy scene to the next level, with Sterling Reserve Comedy Project. SRCP will be the definitive platform to unearth fresh stand-up talent and to help take them international.” opined, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18.

    Sterling Reserve Comedy Project is a unique opportunity for stand-up comedians to reach a much larger audience through a combination of on-air and online presentation. The produced content will air on Comedy Central India and will be available online on SRCP’s official website as well.

  • Animal Planet shines light on Snake Squad; a group of youngsters who have dedicated their lives to mitigating human-snake conflict  They save people from snakes and snakes from people

    Animal Planet shines light on Snake Squad; a group of youngsters who have dedicated their lives to mitigating human-snake conflict They save people from snakes and snakes from people

    MUMBAI: The expanding cities have intensified human-snake conflict like never before. As cities grow both vertically and horizontally, residential complexes have risen where once there was wilderness and wildlife. Hurt and homeless, snakes are turning up everywhere— homes, schools, offices, temples and even refrigerators! Animal Planet’s new 10-part series Snake Squad, which premiers on August 15 at 9:00 pm focuses on unsung heroes of the urban landscapes who are dedicating their lives to mitigating human-snake conflict and saving both people from snakes and snakes from people.

    Snakes – an integral part of India

    No civilization, country or society in the world is as inseparably linked to snakes as India has been. Snakes are friends, foe and God, and loved, feared, hated and worshipped in equal measures. They, in brief, are an integral part of India — culturally, economically and mythologically! On the other hand, they are also the cause of the worst man vs wild-animal conflict in the world. Conservative estimates put the human death toll of snakebites at 50,000 every year. Many experts and field workers, however, feel that the real number could be double that. Close to half a million human lives get destroyed through long-term disabilities. The casualties on the snakes’ side is even worse.

    The Snake Squad

    Traditional snake charmers have disappeared from modern India. Enter the young Snake Squad, a group of young men and women, often highly qualified and educated, driven by a passion for wildlife. They are dedicating their lives to mitigating this conflict and saving both people from snakes and snakes from people. Every major city in India has its own emerging, young squad. It has turned into a phenomenon. These squads are saving hundreds of thousands lives year after year.

    Two years in making

    It took almost two years for Optimum Television to put the inaugural series in place. Executive Producer and Director, Upma Bhatnagar met some of the best-known scientists and experts at Oxford University, Liverpool School of Tropical Medicine and even in Costa Rica. She also travelled to many parts of India on an exhaustive recee schedule.

    Upma Bhatnagar, says, “I always wanted to tell the story of the Indian snake. Nothing comes anywhere close to the majesty of a King Cobra when it stands with its hood on full display. But, like most Indian stories, this too is highly, highly complicated. On the one hand, so many people are dying to snakebites every year. But, on the other, snakes happen to be the best pest controllers that nature has to offer. Remove them from the scene and you run the risk of being overtaken by rats and other pests in no time. Plus, lest we forget, snakes also happen to be God in India. It’s almost impossible to separate these two living entities from each other. We, therefore, decided to

    tell this complex story through the eyes of the many young men and women I met during my journeys. How we found these amazing people in various parts of India is another story. We wanted to include those heroes who are passionate and ethical. I can assure you, it is not easy.”

  • HISTORY TV18’s tribute to the Greatest Logistical Exercise in the world

    HISTORY TV18’s tribute to the Greatest Logistical Exercise in the world

    MUMBAI: HISTORY TV18 is all set to premiere its much-awaited documentary – ‘India Inked: History’s Biggest Election’, on 7th August at 9 PM. Created in an association with the Election Commission of India, the documentary is a tribute to the faceless millions, who participate in India’s incredible democratic exercise.

    The filmshines the light on what happens in a general election beyond the frenzied political reportage, rallies, rhetoric, machinations and manifestos. It delves deep into how the election machinery works in the world’s largest democracy. Itreveals what takes place behind the scenes – from the preparations that begin well in advance, through voter outreach, monitoring, voting,all the way to counting day and the declaration of results. The documentary steps back in time to provide a glimpse into India’s electoral history, showcased with compelling archival images. From the very first votes cast by paper ballots in 1951-52, to the electronic voting machines of today, the documentary highlights how Indian elections have kept pace with changing times.

    ‘India Inked: History’s Biggest Election’is an account of the unsung heroes of Indian democracy: election officials, security forces, volunteers, and administrative workers. A staggering 14 million people from all parts of the country came together to deliver a record-setting election. This is their story.HISTORYTV18’s crewsfollowed polling teams to remote and potentially dangerous locations to document first-hand,how polling stations are set up and voting is made possible across the country.At the other end of the spectrum, the narrative seamlessly follows voters across communities, ages, locations and social strata. It sees the right to vote through their eyes. Whether it’s an inspiring 108-year-old voterin a remote Himalayan constituencyor a seemingly indifferent first-time voter in South Delhi,the “inked finger” is a symbol of empowerment and represents an affirmation of faith in the fundamentals of democracy. The film also captures how Indian Elections reinforce inclusivity and what that means to traditionally marginalized communities. The endearing human stories include that of a corpse-burner in Varanasi and people of the third gender, who’ve received special focus this election.Rich in facts and details, the programme features top election officials, administrators, polling teams, performers, social media experts and voters.

    Sunil Arora, Chief Election Commissioner of India, says “India’s General Election 2019, was the largest democratic exercise in history, with staggering statistics and daunting logistic needs. It is an example for the rest of the world in how to conduct free and fair polls. The EC’s teams, both permanent and those requisitioned for the specific purpose of conducting and overseeing the elections, have been exemplary in their service to the nation and to the fundamentals of democracy, as enshrined in India’s constitution.

    The Election Commission is happy to be associated with HISTORY TV18 in the creation of the documentary ‘INDIA INKED: HISTORY’S BIGGEST ELECTION’ that showcases what it takes to make it possible for the people of India to elect their parliamentary representatives. It is equally a testament to Indian voters, who turned out in the largest numbers ever, to cast their vote.”

    Avinash Kaul, Managing Director, A+E Networks | TV18 and CEO- Network18 added "With ‘India Inked: History’s Biggest Election’, HISTORY TV18 reaffirms its commitment to content that is contemporary, compelling, and informative. In showcasing all that is incredible about India, we tell stories of ordinary people achieving the extraordinary and making history in the process. We sincerely thank the Election Commission for its support and for providing special access to our teams in the creation of the show.”

    ‘India Inked: History’s Biggest Election’ will be telecast in English, Hindi, Tamil and Telugu. It will be available in Standard and High Definition on all DTH and major cable TV service providers.

  • Amazon Prime Video presents Amazon Original docu-series Free Meek produced by Jay Z along with other new, exciting titles

    Amazon Prime Video presents Amazon Original docu-series Free Meek produced by Jay Z along with other new, exciting titles

    MUMBAI: This week, Amazon Prime Video brings for its audience an all-new Amazon Original Free Meek. Produced by and starring Grammy winning artist Jay Z, Free Meek is a mini docuseries that chronicles the life of the Philadelphia based rap artist Meek Mill. The docu-series takes its viewers from the rise of his music to his incarceration and eventual release from prison.

    Prime Members can also stream the final season of the fantasy drama- adventure series, Preacher. As the story inches closer to the finale, God's endgame for the universe begins to click into place. The popular series is created by Sam Catlin, Evan Goldberg and Seth Rogens and stars Dominic Cooper, Joseph Gilgun and Ruth Negga.

    Amazon Prime Video brings its customers another fantasy series, The Rook Season 1 starring Emma Greenwell, Joely Richardson and Jon Fletcher. The series set in London, centers on a young woman pursued by shadowy paranormal adversaries while grappling with extraordinary abilities of her own.

    This week, Amazon Prime Video digitally premieres four new Indian language titles, shortly after their theatrical releases. Marathi comedy, Takatak is directed by Milind Arun Kavde and stars Prathamesh Parab, Ritika Shrotri and Abhijeet Amkar as the lead. Pathinettam Padi is a Malayalam action drama starring Mammootty Prithviraj Sukumaran and Arya. Agent Sai Srinivasa Athreya the Telugu action drama is directed by Swaroop RSJ and stars Suhas, Viswanath and Darbha Appaji Ambarisha. Raatchasi a Tamil film directed by SY Gowthamraj and the drama film stars Jyotika, Hareesh Peradi and Poornima Jayaram are set to stream exclusively on Amazon Prime Video.

  • ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

    ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

    MUMBAI: Two days before Singapore stops to celebrate National Day, global sports leader ESPN has launched a new Singapore edition of its flagship digital platform – ESPN.com – to super serve fans with the best of global sport layered with a distinctly local flavour.

    Already the leading digital sports publisher in Singapore and around the world, ESPN will consolidate its market-leading position via a new local edition that extends on the growing Singapore audience already on ESPN.com consuming the best of international football and many other sports.

    ESPN Singapore edition adds to a growing global suite of 16 localised versions of the ESPN.com flagship, and it is the latest to launch in the APAC region following the Philippines, Australia and India editions.

    The Singapore launch is an extension of the August 2018 announcement of ESPN’s collaboration with Mediacorp, where the two parties signed a multi-year agreement with the objective to deliver a richer experience for sports fans and digital advertisers in Singapore.

    ESPN Singapore digital edition will offer Singapore sports fans a world-class, mobile-first, video-rich platform with unmatched depth of coverage to feed the country’s voracious appetite for Premiere League football, while also serving fans of golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.

    Lance Peatey, General Manager of ESPN Southeast Asia, said, “This launch will reinforce our strong leadership position in Singapore, and our commitment to provide best in class content to sports fans. It will also provide impactful, practical solutions to advertisers, and bring a greater ability for brands to align with local content initiatives. The platform will benefit sports fans and advertisers alike.”

    ESPN.com is already the No.1 sports destination online for Singapore fans, with an average of 1 million unique users per month according to Adobe Omniture analytics, and three times more engagement (minutes consumed) than the nearest competitor according to comScore global rankings.

    Each month, ESPN digital content reaches and engages more sports fans around the world than any other sports brand. The multi-year agreement with Mediacorp allows it to be the exclusive representative for all ad sales in Singapore for ESPN.com and the new ESPN Singapore edition.

  • Bhojpuri Dhamaka DISHUM celebrates it’s second anniversary; Establishes leadership in the Bhojpuri GEC genre

    Bhojpuri Dhamaka DISHUM celebrates it’s second anniversary; Establishes leadership in the Bhojpuri GEC genre

    MUMBAI: “It takes many years to become an overnight success.” (Frank Sonnenberg, Soul Food: Change Your Thinking, Change Your Life)

    Bhojpuri GEC “Bhojpuri Dhamaka DISHUM” was launched amongst much fanfare on 15th August, 2017 witha single point agenda to transform the Bhojpuri television and content landscape. Its vision was to disrupt the Bhojpuri market by targeting the aspirational Bhojpuri speaking pay TV viewers based in Bihar, Jharkhand, UP and across India. The channel launched with a first of its kind international award show, held at the prestigious O2 arena in London and surprised and awed viewers as well as advertisers with production value and a canvas not seen before in the Bhojpuri television. The channel adopted innovative packaging combined with an emotive narrative around its brand identity DISHUM and what it signified in the fabric of Bhojpuri society. This unique approach to packaging, promos along with a mood mapped FPC comprising of the best of Fiction shows, Events and World Television Premiers of the biggest of Bhojpuri blockbusters. 

    The journey has not been so easy. Availability of content on free digital platforms, tumbling data cost and fatigued Bhojpuri TV programming caused a tectonic shift ofBhojpuri viewership to mobile phones and hand held devices. Getting them back to linear televisionhas been an uphill and fruitful journey, which has resulted in the over all growth of the entire universe – both in terms of ratings and revenues. 

    Over a period of 24 months, DISHUMhas studied the changing consumption pattern and arrived at anFPC which has a mix of the best of both worlds; TV and Digital. Festival spikes and themed topical native programming became the new drivers of the channel and the results paid off.

    Today DISHUM is the number One Bhojpuri General Entertainment Channel with 4 Week Average Impression(‘000) of 15,762 and number One across all Bhojpuri channels in All 22 + with an Average Impression(‘000) of 9,784. (Source BARC: Bihar & Jharkhand (Pay Platform), Average Impression of Week 27 to 30, 2019)

    Keeping up with the learning, festival programming has already arrived at DISHUM.With the advent of Shravan, a month-longprogramming spike is alreadyplaying outand this will continue with other topical spikes, culminating with Chhath Mahaparv in November, a programming of almost five months.

    “And it took us two years to be where we are today”, Partha Dey, COO, Dishum, quotes this. He has launched or led almost all Bhojpuri channels including, the regional trend setter Mahuaand thinks loyalty and traction can only be generated if you have the right mix of content and DISHUM, he says, will always strive to create this mix for a wholesome family entertainment.

    Dishum is distributed across all major Pay Platforms- DTH & MSO including Tata Sky, Airtel, Sun Direct, Den Networks, Siti Digital, GTPL, Darsh Digital and many more independent MSO’s.

    Aparna Shah, Director, Dishum said “The ratings indicate our growth and acceptance specially with the aspirational Urban audiences as a feather to our cap in comparison within the genre. Our programming has thrived on distribution minus Freedish to address the NCCS AB audiences in Bihar Jharkhand market.

    NTO made us stand out as a leading brand in Pay platform with increasing number of advertisers and brands wanting to partner with us. Brands patronizing to Bihar Jharkhand in particular, are there with us (some on exclusive basis), due to TG supremacy we enjoy in NCCS_A, B or AB cuts. We have seen a growth of over 30% in brand count post NTO.”
     

  • Its time tonight to break the digital code with 13 industry stalwarts at the Advertising Club’s India Digital Review – “D-CODE” presented by MX Player

    Its time tonight to break the digital code with 13 industry stalwarts at the Advertising Club’s India Digital Review – “D-CODE” presented by MX Player

    7th August 2019: After the phenomenal success of the first edition addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club is all set for the 2nd edition of D-CODE presented by MX Player and powered by Tik Tok Ads to be held tonight in Mumbai.  

    The last edition saw the best minds in digital, media and marketing come together to share insights and learning from the evolving digital ecosystems. The upcoming edition to be held on 7th August, 2019, 6.30 pm onwards @ Taj Lands End, Mumbai will continue to drive idea exchange with 13 Industry game changers showcasing best in class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each. Each speaker showcase will include:

    One best work of theirs
    One best work by another brand
    3 tips to crack the digital code

    The first round of stalwarts confirmed to speak at D-CODE include
    Bajaj Auto: Sumeet Narang, Vice-President, Marketing
    Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships
    Corner Stone Sport and Entertainment: Jogesh Lulla, COO
    Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder
    Facebook: Nirmal Pulickal, Head – Facebook Creative Shop
    Google: Vikas Agnihotri, Country Director
    JSW Sports Pvt Ltd: Mustafa Ghouse, Chief Operating Officer
    MX Player: Karan Bedi, CEO
    McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director
    Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW
    Spotify: Amarjit Singh Batra, Managing Director
    Swiggy: Srivats TS, VP Marketing
    Kenny Sabastian:  Standup Comedian, Musician & Filmmaker

    D-CODE, the Digital Review 2019 will reflect on the work presented by brands across digital platforms from April 2018-June 2019. The Review is slated to be tonight on 7th August, 2019, 6.30pm onwards @ Taj Lands’ End, Mumbai

  • AU Bank launches account opening on WhatsApp

    AU Bank launches account opening on WhatsApp

    MUMBAI: AU Small Finance Bank has announced the rollout of their Savings Bank Account opening process initiated with WhatsApp. This service is powered by Karix Mobile using an advanced multi-channel conversational and compute platform. Using Karix’s versatile platform, AU Bank’s interested customers will be able to initiate the opening of their savings account in less than 5 minutes using an interactive chat-like interface on WhatsApp.

    This service is an extension of AU Bank’s brand values that revolve around financial inclusion and offering an uncomplicated banking experience to its customers. This will be one of the many interactive services that the Bank is planning to launch on WhatsApp. Powered by Karix Mobile’s Actionable Messaging Compute platform, AU Bank will now be able to drive two-way conversations, automate and enhance customer experience processes and create micro engagements with their customers using the WhatsApp Business solution.

    Speaking on the launch of this service, Mr. Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said, “WhatsApp has become a part of the day-to-day life of people all over the world in a very short span. It offers a host of features through its user-friendly interface. Considering the huge impact it has created in people’s lives, we at AU Bank, decided to use this platform for people to engage with our potential audience. While it is an important step in our mission to simplify banking through digital solutions, we are optimistic this will enhance the way people see banking in India.”

    Mr. Deepak Goyal, COO at Karix Mobile explains, “Partnering with AU Bank to deliver this disruptive WhatsApp banking service was a privilege. Introducing banking services on a messaging app is always a challenging task, given that there are various applications and processes in the backend that need to be connected and automated securely. We take great pride in this deployment and are very excited to see how this service is received.”

    WhatsApp as a platform has been accepted widely by India (and more importantly by ‘Bharat’) to communicate and interact for their daily needs. The Bank believes that there is still a lot of potential for businesses to use technology to connect with the Indian masses, especially in tier 2-4 locations, where WhatsApp plays an important role of removing hurdles of digital adoption. By allowing customers to initiatebanking services on a messaging app that has 200 million monthly active users in India, AU Small Finance Bank is transforming the banking industry by taking the bank to where the customer is.

    “Keeping customers at the core, AU Bank is continuously exploring means to make banking simple and convenient. A vast percentage of our savings accounts are already being opened through our tab-based application. By adopting newer technologies in our daily operations, the endeavor is to make our Bank a preferred choice for customers. WhatsApp is a widely used messaging app across all segments of the country. This initiative helps in providing a safe, seamless and contextual customer experience for inclusive banking,” concluded Mr. Uttam Tibrewal, Executive Director, AU Small Finance Bank.

  • The night is dark and full of terror! Leap forth into the world of horror as &flix brings Thriller Special

    The night is dark and full of terror! Leap forth into the world of horror as &flix brings Thriller Special

    MUMBAI: “It's close to midnight, something evil's lurking from the dark. Under the moonlight you see a sight that almost stops your heart,” it’s definitely not Michael Jackson who you’d see but a series of nail-biting horror movies at night. This August &flix is all set to get your adrenalin pumping with a set of nerve-wrecking movies in its new line-up – Thriller Special – airing Weeknights at 9 in August. The block is curated as a countdown to the Flix First Premiere of Escape Room on &flix. The movie was premiered earlier this year as part of the Flix First Screening.

    &flix launches Thriller Special, a well-tailored property for the fans of horror-thriller movies. The exciting line-up of movies includes high – strung titles like Flatliners, Insidious: The Last Key, Alone in The Dark 2, Evil Dead, 13 Ghosts, House At The End Of The Street and Insidious, to name a few. Urging you to leap forth into a world of suspense and thrill where the only way out is your survival instinct, you are sure to think twice before you go downstairs to grab a glass of water, in the middle of a dead silent night.

  • HOOQ brings the intriguing Spy-thriller – ‘Killing Eve S1 and S2’ to enthral the Indian audience

    HOOQ brings the intriguing Spy-thriller – ‘Killing Eve S1 and S2’ to enthral the Indian audience

    MUMBAI: HOOQ– the largest Video-on-Demand service in Southeast Asia, brings Season 1 and 2 of the gripping spy thriller- ‘Killing Eve’ to India. The platform has bagged the exclusive rights for the series. It will see performances of some of Hollywood’s stalwarts such as Sandra Oh and Jodie Comer. Based on the novel Codename Villanelle, the show takes viewers on a thrilling journey. The series traces the life of Eve, played by Sandra Oh, a bored yet a smart MI5 security officer and Villanelle, played by Jodie Comer, a very talented killer. The chase becomes extremely fierce as Eve goes after Villanelle.

    With its unique storyline, Killing Eve has garnered a lot of accolades from across the globe. The show has managed to retain unbroken weekly growth ratings and has also recorded the largest year-to-year growth of any returning series, in the past three years. Apart from the global popularity, the show has also managed to win awards at multiple prestigious award functions. The strong storyline of Killing Eve is backed by a highly talented cast in Sandra Oh and Jodie Comer who have received numerous global accolades. Sandra Oh is the recipient of Golden Globe Award, Screen Actors Guild Award and has been nominated twice for the Primetime Emmy Awards. While Jodie Corner has won the BAFTA Award for Best Leading Actress. Sandra Oh has also starred in the famous American Drama series – Grey’s Anatomy and has made impactful appearances in notable Hollywood films.

    Talking about acquiring the thriller series, Zulfiqar Khan, Managing Director, India – HOOQ said, “HOOQ has always aimed to provide the best of global content to its audience. Over time we have built a robust library which boats movies and series across genres, giving ample entertainment options to all our viewers. With Killing Eve Season 1 and 2 added to our content portfolio, we look forward to providing a thrilling experience to our unsatiated audience base.”

    The series is based on the Codename Villanelle novellas by Luke Jennings and is executive produced by Sally Woodward Gentle, Lee Morris, Phoebe Waller-Bridge, Gina Mingacci and lead writer Emerald Fennell. Sandra Oh and Francesca Gardiner are co-executive producers. Elinor Day serves as series producer. Damon Thomas returns to direct and is also executive producer, with Lisa Brühlmann and Francesca Gregorini also directing. Killing Eve is produced by Sid Gentle Films Ltd. for BBC AMERICA and sold internationally by Endeavor Content.

    Killing Eve Season 1 and 2 will go live from August 9, 2019, exclusively on HOOQ. This attention-grabbing thriller is sure to get you HOOQ’ed.