ITV

Category: Press Release

  • Grofers makes grocery shopping exciting ahead of its Grand Orange Bag Days sale

    Grofers makes grocery shopping exciting ahead of its Grand Orange Bag Days sale

    MUMBAI: Grofers, India’s largest discounter in the online grocery space recently announced the second edition of its flagship ‘Grand Orange Bag Days (GOBD)’ sale. Lakhs of people have already registered for the sale and have entitled themselves for a VIP pass to not only save Rs.5000 by shopping at 100% cashback during the sale days but also avail extra offers from brands like Urban Clap, Book My Show, Ferns N Petals, Beardo, Gaana, Café Coffee Day, Faasos, etc. This is a testament to the impressive 360° marketing campaign launched by the company to buckle up India for the sale, which includes the launch of television commercials, print advertisements, radio spots, tech-enabled billboard innovations, transit advertisements and digital marketing spread.

    The first edition of the India’s biggest sale on online grocery in January this year got 2.5 Lakh new customers to online shopping. The second edition not only gets bigger with more unique offers up for grabs, but also expects a threefold growth to 7.5 Lakh in new customer acquisition. With its latest campaign the brand wants to leave no stone unturned to make consumers take notice of the 9 day long grocery carnival.

    In its latest campaign, the brand takes a dig at the difficult and demanding supermarket experience which most people put themselves through to get what they believe are the best deals on offer. Using tongue in cheek humor, the two ads featuring a Doctor and Police Officer talk about how shopping at Grofers not only gets the consumers better offers but also gives them 100% cashback up to a maximum of Rs.5000  while shopping from the comfort of their phone. 

    Prashant Verma, VP, Marketing, Grofers said, “As the country’s leading online grocer, Grofers has become synonymous with savings across every household. We believe in delighting our patrons with unbeatable offers on their everyday purchases and the latest edition of Grand Orange Bag Days will give all our customers – old & new – guaranteed 100% cashback up to a maximum of Rs.5000 without any minimum order condition. They will also get a chance to avail exciting offers from our partner brands, when they sign up the sale before 9 August. Apart from jaw dropping deals on national brands, offers on our in-house brands is something we believe will be another highlight of the sale. We are already overwhelmed with the response that the sale has got so far and over lakhs of registrations is a pure testament of people eagerly waiting for the sale to start.”

    Apart from the TVCs, the company has also launched a series of offline and online activations which include 25 feet life size orange bags, flag poles and technology based innovative hoardings at high footfall areas along with branded buses.

  • Gaana becomes the world’s first music app to unveil an instant app experience

    Gaana becomes the world’s first music app to unveil an instant app experience

    MUMBAI: India's No.1 music streaming app, Gaana has partnered with Google Playstore to launch an instant app for music lovers who want to experience the app without actually downloading it. Android users can now simply click on the Try Now button on Gaana’s Playstore page to enjoy a native app experience. 

    The new instant app has a familiar look and feel of the fine-tuned Android experience. It offers users a taste of all major functionalities of the main app like browsing for songs/playlists, trending music, search on entire 45 million libraries and listening to songs. The nifty 2.5 MB size of the instant app is just 15% of the main app also makes it the perfect option for those using entry-level smartphones with limited internet availability.  This feature is targeted towards the next 100 mn users coming online. 

    Speaking at the launch, Gaana CEO Prashan Agarwal said: “It's heartening to be the first music app in the world to host an instant app experience. This launch is a part of our company-wide focus on product innovation that introduces a wider section of the country’s online population to music streaming, and it's already reaping rewards. We have registered a 5% surge in-app installs per day as more people are realising the convenience of being able to listen to their favorite songs anytime anywhere even before they download our app. Our team is working on many more first-of-its-kind products that would help us invite an entire generation of first-time users into the world of music streaming.”
     

  • Sai Estate Consultants Chembur Pvt. Ltd. announces the appointment of Rahul Grover as CEO

    Sai Estate Consultants Chembur Pvt. Ltd. announces the appointment of Rahul Grover as CEO

    MUMBAI: Sai Estate Consultant Chembur Pvt. Ltd. (SECCPL) today announced the appointment of Mr Rahul Grover as CEO. Grover has been associated with SECCPL for fifteen months and has been promoted to his new role, from President-Sales and Operations.

    Grover has a keen interest in the real estate segment and employs his knowledge of business, technology, process, client management, and people skills to successfully drive operations across SECCPL. He has been instrumental in developing a thriving ecosystem and has transformed many dynamics internally. His leadership skills and sharp insights have allowed him to consistently push the bar and have seen him and his team achieve a monthly sales inventory turnover of INR 100 crore.

    Speaking about Grover’s promotion, Amit Wadhwani, CoFounder, SECCPL said, “Grover has been a key member of SECCPL since the start of our journey, and is well-aligned with the company’s vision. He has been instrumental in bringing about a change in the real estate sector by supporting the government and SECCPL’s initiative of ‘Housing for all’. I wish him all the best for his new role, and I am positive that he will continue to grow and take the company to new heights.”

    Speaking about his new position, Rahul Grover said, “SECCPL has a strong vision to ensure ‘Housing for all’, which, in my new role, I hope to take to greater heights, across the country. It is my goal to elevate SECCPL’s work to match global standards, and along with our passionate teams, we will work towards achieving this.

    Over the course of his career, Grover has worked with KPMG, Prudential UK, and Housing.com, among others.

  • Practo and RBL Bank launch India’s first health-focused credit card

    Practo and RBL Bank launch India’s first health-focused credit card

    MUMBAI: RBL Bank, one of India’s fastest growing private sector banks and Practo, India’s leading digital healthcare platform, have partnered to launch a co-branded credit card, powered by Mastercard. This Industry-first credit card, is available starting today, on both Practo and RBL mobile apps and websites.

    In a world where people are increasingly busy to pay attention to their day-to-day health needs, this is an innovative step to encourage users to think health-first on a daily basis. The card is designed to cater to customers in both metros and non-metro cities, through Practo and RBL Bank’s extensive customer base that spans across the country. With benefits like unlimited online consultations with doctors 24*7, users are guaranteed that there is an experienced qualified doctor available to them whenever there is a need – instead of relying on self-diagnosis or advice from friends and relatives.

    The benefits of RBL Bank Practo Plus credit card include:

    Unlimited online consultations with doctors 24*7 for 1 year
    One free full body health check-up
     For every Rs. 100 spent on this card, cardholder earns 1 Practo HealthCash
    HealthCash can be used while availing Practo services like ordering medicine, tests, online consultations (1 Healthcash = 1 Rupee)

    The moment the credit card is issued, a Practo health plan account gets created on Practo app. The cardholders need to login with their registered mobile number to access this plan under the "MyHealth Plan" section on Practo. The card also offers two complimentary domestic airport lounge access every quarter.

    At the launch of the card, Harjeet Toor, Head – Retail, Inclusion & Rural Businesses, RBL Bank, said, “We are delighted to enter into a partnership with Practo and launch a card that prioritizes good health and well-being. The partnership is a perfect example of how two diverse industries can come together to offer a compelling value proposition for customers. Healthcare is a largely untapped segment and this partnership will be a great opportunity for the Bank and Practo to leverage on each other’s strength to capture the market and offer customers a one-of-a-kind health card with exciting offers. The Bank’s credit cards business has performed extremely well this year and with this partnership we look forward to strengthen our business further by entering a new market segment.”

    Commenting on the partnership, Tarun Bhambra, VP & Business Head, Practo, said: “We are delighted to partner with RBL Bank for launching a new credit card that is focused on making healthcare more affordable for consumers. We all have regular spends on appointments, medicine and diagnostic tests. This card gives a unique ability to consumers to use their regular spends for household expenses for subsidizing their monthly health spends on Practo platform. At Practo, it's our constant endeavor to make healthcare simpler, more accessible and affordable. This card is one step towards achieving this vision.”

    Digital healthcare market is on a tremendous uptake in India and is expected to reach $372 bn by 2022. Practo is currently the only platform in the country that lets patients manage their healthcare needs end-to-end. It provides a single platform that helps patients meet all their healthcare requirements at one go – from finding the right doctor to booking an appointment, online doctor consultation, getting lab tests done and medicines delivered. The company also enables doctors to digitise their medical practice management – lowering practice management burdens and increasing efficiency – extend their reach and visibility to patients, and even establish credibility through a digital presence complete with details of practice history, qualifications and documented patient experiences. 

     

  • ZEE5 partners with India Alive Short Film Festival

    ZEE5 partners with India Alive Short Film Festival

    MUMBAI: ZEE5, India's fastest growing OTT platform, has partnered with India Alive Short Film Festival 2019 to offer a unique learning opportunity toless fortunate and marginalized children across India. We are proud to provide a platform to these young talented creative minds an internship to hone their skills with the industry best at ZEE5. Consumers can watch these short films exclusively on the ZEE5 app.

    In this first-of-its-kind initiative, ZEE5 and Filmbug have partnered tooffer a platform to children who have a very different view and experience of life, that they have brought alive through this heart-warming initiative. The 2019 edition of the Festival will present interesting films such as Apun Ka Cinema, Zindagi Se Jung, TumhaariAdhurSoch, SacchaSangarsh, Khushi, Nakusha (unwanted), Moklik (Freedom), Main Zinda Hun, Kyun, No Oxygen and Dark & Lovely that aim to open up discussions about issues that are usually hushed up or go unspoken.

    The evening saw presence of noted personalities such as Jackie Shroff, Smita Thackeray, Kabir Bedi, Satish Kaushik,Sudhir Mishra, Kunal Kohli, Ranvijay Singh, Shaan, Siddharth Anand, Sanjay Mishra, Ritesh Shah and Jayati Bhatia among others.

    Yogesh Manwani, Head – News & Stories, ZEE5 India, said, “We are thrilled to associate with India Alive Short Film Festival and showcase all films shown at the festival exclusively on ZEE5. It was a treat to watch all the short films and the hard work that was put in by these gifted children. We are proud to provide a platform to these young talented creative minds an internship to hone their skills with the industry best at ZEE5. As India’s fastest growing OTT platform, we will continue our endevaour to provide best of entertainment for our consumer anytime, anywhere.”

    NameetaPremkumar, Founder& Director, Film Bug, said, “It is very encouraging to see the film fraternity stepping forward to support and motivate the children and appreciate,it drives them to work better and we are happy to see phenomenal result.” Kapil Mattoo, Co-Founder& Director Film Bug, further added, “They need right guidance and avenue to move forward in this field,we are doing our bit and urge industry to join in and let’s give it back to the industry which has given us so much of love and respect.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
     

  • Breaking the Digital Code at the 2nd Edition of The Advertising Club’s D-CODE

    Breaking the Digital Code at the 2nd Edition of The Advertising Club’s D-CODE

    Mumbai : India’s digital ecosystem has over the last few years taken significant growth strides by playing a decisive role in scripting success stories for many brands. An evening dedicated to showcasing and deliberating on these inspiring stories saw the best media, marketing and advertising brands come together at the value-driven, learning event – The Advertising Club’s D-CODE presented by MX Player and powered by Tik Tok Ads. A curated panel of 13 industry though leaders inspired and stirred conversations by sharing an example of their own best work, one work they admire and 3 learnings they would want to share with the audience.

    Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director – Sales & Partnerships;  Bytedance (Tik Tok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP Marketing, Swiggy; Sumeet Narang, Vice-President – Marketing, Bajaj Auto and Vikas Agnihotri, Country Director, Google.

    Vikram Sakhuja, President, The Advertising Club, opened the evening saying: “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”

    Aditya Swamy – Managing Committee Member, The Advertising Club said: “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the Massive digital opportunity.”

    Punitha Arumugam – Managing Committee Member, The Advertising Club said: "26 case studies and 39 tips on digital in one evening was time well spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020."

    The five key learnings that the advertising, digital and marketing fraternity can take back from D-CODE 2019 are:

    1) It’s not the output but the outcome that matters in the digital world.

    2) Same customer consumes differently hence platforms matter.

    3) Connect customer data across touch points for a holistic view of the market.

    4) Plan ahead so you can be relevant and always answer ‘what’s in it for me’ for the customer.

    5) Learn to create before you sell as technology changes, but people don’t.

    With a galaxy of the who’s who of the media, advertising and digital industries in attendance, the second edition of D-CODE established once again established that knowledge sharing is the way to success for all.

  • Shemaroo Entertainment enters pre-loaded audio speaker market

    Shemaroo Entertainment enters pre-loaded audio speaker market

    MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse, today announced its entry into the speaker business by launching two pre-loaded content speakers which offers devotional content. “Shemaroo Bhakti Shrimad Bhagavad Gita” and “Shemaroo Bhakti Bhajan Vani” have been launched to cater to the spiritual needs and longings of the consumers.

    Shemaroo has been the one biggest aggregator and creator of devotional content and is already a popular choice for the audiences seeking quality devotional content. The two new speakers are easy to use and offer a varied range of curated content to fulfil the devotional needs of consumers.  Shemaroo’s pre-loaded speakers are a perfect gift for various occasions and for all age groups.

    Shemaroo Bhakti Shrimad Bhagavad Gita

    The Shemaroo Bhakti Shrimad Bhagavad Gita, audiobook replicates the sacred scripture of Shrimad Bhagavad Gita. It comes pre-loaded with all the 18 chapters and 700 verses with the option to choose from three languages – Hindi, Sanskrit, and English. Shrimad Bhagavad Gita comes with an inbuilt life lessons on Love, Happiness, Leadership and many more that it offers. This feature is sure to bring the listeners closer to their inner self and make them calmer and more composed for a better work-life balance. Legendary artists like Suresh Wadkar, Roop Kumar Rathod & Sanj V have lent their serene voices for the verses. The device also comes along with 100 Lord Krishna bhajans in addition to the Bhagavad Geeta content. This speaker comes with a Bluetooth connectivity with an easy to use and full on functionality remote control device that gives access to an array of offerings. The device has a long battery life that runs up to 10 hours of backup, and offers superior sound powered by 6 watts speakers. This speaker can be availed at a price of Rs.4449/-.

    Shemaroo Bhakti Bhajan Vaani

    The Shemaroo Bhakti Bhajan Vaani is an aesthetically appealing speaker that is high on functionality and offers a specially curated collection of over 1000 Bhajans, Jaaps, Aartis, Mantras and Stotras. The content list has a varied collection of songs sung by popular devotional singers like Anup Jalota, Suresh Wadkar, Narendra Chanchal, Anuradha Paudwal etc. The product also offers a varied set of options of Daily Deity list to choose from, depending upon the dedicated day to deities like Sai Baba, Lord Vishnu, Devi Maa, Lord Hanuman, Lord Ram, Lord Krishna, Lord Ganesha, Lord Shiva. It also comes with an easy to use remote with search and play option. Bhajan Vani has a long battery life of 8 hours and comes with an 8 watt battery support available at a price of Rs. 3999/-.

    Commenting on the launch of new devices, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “Shemaroo started as a book circulating library 5 decades ago and kept reinventing with time by venturing into home video distribution and digital distribution to offer extraordinary experience to consumers. We are excited to venture into the speaker market that will mark the beginning of a new era. With this new addition in our business portfolio, we are sure to make these speakers a perfect gifting option for all our consumers. We have invested in curating engaging content and are confident that consumers will make this a part of their daily lives.”

    Both the products are currently available on e-commerce portals like Amazon, Flipkart, Tata Cliq & Paytm Mall. Soon, the products will be available across –leading retail outlets and leading retail chains such as Archie’s & Crossword for the consumers to get a first-hand experience.

  • Globally Acclaimed Spy-Thriller Series ‘Killing Eve’ to launch on Hotstar Premium

    Globally Acclaimed Spy-Thriller Series ‘Killing Eve’ to launch on Hotstar Premium

    MUMBAI: With a chase that transverses borders, ‘Killing Eve’ is the story of two women – Eve and Villanelle – who are bound by a mutual obsession that is as fascinating as it is psychotic. The series follows the classic good-cop-chases-villain template but leaves behind the typecast of a spy-thriller by placing two strong women in primary roles. Featuring Sandra Oh and Jodie Cormer as the leads, other cast members include Fiona Shaw, David Haig, Kim Bodnia, Darren Boyd and Sean Delaney. Killing Eve has received worldwide acclaim and has won several accolades including the prestigious Golden Globe, BAFTA and Emmy Awards.

    Based on the novella series Codename Villanelle, Killing Eve is the story of Eve Polastri – an MI6 operative, tasked with capturing psychopathic assassin Villanelle; caught in a cat-and-mouse chase the two develop a mutual obsession with each other as the pursuit progresses.

  • Zee Telugu to air the superhit thriller ‘Vishwamitra’ on 11th August

    Zee Telugu to air the superhit thriller ‘Vishwamitra’ on 11th August

    MUMBAI: Zee Telugu, the ultimate destination for entertainment, promises its viewers a thrilling weekend filled with suspense with the world television premier of ‘Vishwamitra’ on Sunday, 11th August at 6 PM. Starring Nanditha Raj, Ashutosh Rana, Vidhylekha Raman and Prasanna, the movie is sure to leave audiences at the edge of their seats with its nerve wrecking twists and turns.

    Mitra, a character played by Nanditha Raj works in a construction company owned by Rana, played Ashutosh Rana. He is a womanizer and goes after Mitra, creating problems at her workplace. Every time Mitra lands into a problem an invisible person is seen entering the scene and helps her. After she shares this information with her dear friend, C.I Gopal played by Prasanna, he wants to meet the man in question. The next day, Gopal secretly observes Mitra entering a restaurant and notices Mitra talking to herself in the CCTV footage, with none seated in front of her. This intrigues him and he explains this to Mitra, who says she is seeing that man and talking to him, unlike Gopal’s observation.

    How do Mitra and Gopal solve this mystery? Why is the unseen man friendly to Mitra and why does Rana fear him? What is the relation between the invisible man and Rana? The rest of Vishwamitra revolves around these angles. The film is directed by Raj Kiran while music is scored by Anup Rubens.

  • ‘Putting a smile on the faces of our soldiers’an initiative for the BSF Jawans by COLORS’ KhatraKhatraKhatra

    ‘Putting a smile on the faces of our soldiers’an initiative for the BSF Jawans by COLORS’ KhatraKhatraKhatra

    MUMBAI: It is said that the greatest sacrifices is when you sacrifice your own happiness for the sake of others. In a similar manner, our Indian soldiers leave their personal lives behind to guard the Indian border just to protect us. While they keep their country in mind before anything else, COLORS KhatraKhatraKhatra, a show known to spread a wave of laughter undertook a special initiative to spread smiles across the faces of our BSF Jawans. After entertaining the audience with over 100 episodes of fun, the queen of comedy Bharti Singh along with her comedy brigade – Harsh Limabachiyaa, AvikaGor, Aditya Narayan and Gauravvisited the Attari border and BSF camp in Amritsar to salute the BSF Jawans.The gathering was witnessed by 35,000 audience at the Indo-Pak border who were gleaming with laughter as the actors put up their best show for them.

    As the format of the show, involves playing a lot of tasks and pranks, the actors took these specially curated challenges to BSF jawans officials as well, who participated in them with true sportsman spirit.  Not only did they meet the officials, they also met with their families and performed several activities with them which are very popular in the show like Mic Spray, Musical Chair, Denture, Chinese whisper, Pictionary and many more.  The officers and their families had a joyful evening and were seen cheering for the actors and having an enjoyable time with them. 

    Commenting on her experience, Bharti Singh said, “I had an overwhelming experience to meet and spend time with our BSF jawans officials and their families.  To be able to bring joy to them instilled a sense of satisfaction in me as they are the ones whose selfless services keep us secured.  I am really inspired by each one of them of being so fearless, courageous, and such selfless human beings.”

    Harsh Limbachiyaa added, “We make so many excuses in our day to day life when we are not able to access or get through certain things, but these officers don't get to meet their families for months in order to keep the country safe. In our own way we just wanted to thank them and spread joy among them as what they do for us, can never be repaid in any form. I am very humbled to see smiles on their faces and thank COLORS and the entire KhatraKhatraKhatra team who helped in making this happen. When we saw them enjoying our act, we knew that our mission was accomplished.”

    Aditya Narayan said, “This is extremely a memorable experience for me and something that I’ll never forget. This visit gave me even more percent of patriotism in me as BSF is the first line of defence when it comes to any type of threats protecting from our neighbouring country.  At the same time, it was an absolute honour to spend time with them.  This is the first outdoor shoot that KhatraKhatraKhatra had and we are fortunate to having spent moments with the BSF Jawans on the special occasion of Independence Day. I can never forget the grilling sessions that these soldiers have in the morning, it just portrays their discipline, commitment and most importantly love for our country. I am going back home with a sense of peace that our male and female Jawans are there to take care and protect us."

    AvikaGor said, "This was my first time I visited Attari border and BSF camp.  My grandfather was a part of Indian air force and used to keep telling me stories about Indian army and our soldiers.  I still remember he used to tell me that I should once at least experience the and see the parade live.  I think his dream came true. I feel very proud that I got the opportunity to not only meet the BSF Jawans but also fortunate to perform various task with them. I want to specially thanks Bharti & Harsh as because of their hard work we were able to make this possible."

    To witness this heartwarming initiative, don’t forget to tune into KhatraKhatraKhatra, Independence Day special episode on 15th August 2019, only on COLORS!