ITV

Category: Press Release

  • Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    Dish TV India launches ‘Punjabi Active’ Service in association with Shemaroo

    New Delhi: Dish TV India Limited, world’s largest single-country DTH Company, introduces a new value added service- ‘Punjabi Active’ in association with Shemaroo Entertainment Ltd to offer unique and engaging content to its Punjabi viewers on both of its brands; DishTV and d2h. With the launch of this new service, customers can now enjoy the complete Ad-Free and 24X7 ‘Punjabi Active’ Service packed with Movies, Shows, Short Plays and Songs.

    Committed to deliver spellbinding content experience at remarkable pric;e, the package includes daily Gurbani, devotional songs and latest Punjabi pop songs along with telefilms. Enriched with complete Punjabi entertainment, the customers will get to witness some of the big premiere movies like High End Yaariyaan, Saggi Phull, Laavaan Phere, Nanak Naam Jahaz hai, Rabb da radio etc. As an additional merit to this pack, live studio music along with short movies and famous chat shows like Pekeyan di thukk, Aar Nanak Paar Nanak, Live Studio etc. will also be telecasted over weekends.

    Commenting on the launch of ‘Punjabi Active Service’, Mr. Anil Dua, Executive Director and Group CEO, Dish TV India Ltd added, “Dish TV India strongly believes that the best way to engage our subscribers is to provide a range of wholesome, exclusive and relevant content. We are glad to announce our partnership with Shemaroo to launch Punjabi Active service on both our platforms DishTV and d2h. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.“

    Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Punjabi service to a varied set of audiences through the launch of ‘Punjabi Active’ with Dish TV. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

    ‘Punjabi Active Service’, Dish TV’s new offering will be available for the subscribers on Channel No.1182 on DishTV and Channel No. 776 on d2h at a nominal subscription fee of INR 40+ GST per month from 06 August 2019 post applicable free preview period.

  • Zee Telugu to premiere action-packed movie ‘Uri: The Surgical Strike’ on August 15th

    Zee Telugu to premiere action-packed movie ‘Uri: The Surgical Strike’ on August 15th

    Zee Telugu is set to take its viewers on a memorable journey this Independence Day, filled with courage and bravery. One such instance of bravery was the ‘surgical strikes’ conducted in 2016 by the Indian army, against militant launch pads in Pakistan-occupied-Kashmir (POK). This story is depicted in the movie ‘Uri: The Surgical Strike’ starring Vicky Kaushal and Yami Gautam. To celebrate our honorary Indian Army on the day of national independence, ‘Uri: The Surgical Strike’ will premiere in Telugu on television on the-first-time-ever on 15th August at 3:00 PM only on Zee Telugu and Zee Telugu HD.

    Aditya Dhar, a debutant directed this film based on the sensational surgical strike of 2016. To begin with, the film has been divided into chapters which ultimately lead to the surgical strikes. Major Vihaan Singh Shergill played by Vicky Kaushal, is a valiant army man who aces in strategic operations. However, when his mother’s Alzheimer’s start progressing rapidly, he bids goodbye to his border surveillance and requests for a transfer to an army base in the Capital so that he can spend some time with his mother. When National Security advisor, played by Paresh Rawal, proposes for a surgical strike in POK, Vihaan comes back to the border and leads the mission.

    The movie is produced by Ronnie Screwvala, while the music scored by Shaswat Sachdev adds intensity, especially when it comes to the action scenes in the film. The sound is powerfully composed to be a character by itself in ‘Uri: The Surgical Strike’. 

  • ‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes to children in the Capital

    ‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes to children in the Capital

    New Delhi : SHEIN India and Make-A-Wish Foundation join hands again to fulfil wishes of children, following the immense success of their association in Mumbai. This is the second time SHEIN and Make-A-Wish have come together to share happiness with kids in Delhi.

    Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Delhi witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.

    SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.

    On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people.”

    Deepak Bhatia, CEO of Make a Wish says, "We are very happy with the successful support by SHEIN India at the launch event in Mumbai and to replicate the same in Delhi where we granted wishes of children with a critical illness. We are looking forward to spreading happiness across other locations in future.”

    The event took place at the Wizspk Communication office in Delhi. SHEIN fulfilled over 40 wishes of children battling life and the association attempts to fulfil many such wishes for an entire year.

    Details of the children:

    1.     Laxmi Singh suffering from Acute Lymphocytic Leukemia aged 12 wished for Pants, Bags and tops

    2.     Parveen Khatun suffering from Acute Lymphocytic Leukemia aged 5 wished for Indian Wear for his day out

    3.     Asfak suffering from Hodgkins Lymphoma aged 7 wished for a crisp yellow shirt and Shein goodies.

    4.     Tehreem Tarfiya suffering from Burkits Lymphoma aged 8 wished for a beautiful snow-white dress.

    5.     Ragini Prajapati suffering from B-Cell Acute Lymphocytic Leukemia aged 16 wished for a red gown to dress up like a princess.

    6.     Jyoti Saini suffering from B-NHL aged 16.5 wished for a blue gown

    7.     Kanishka Mewada suffering from Medulloblastoma aged 5 wished for new clothes along with a pink frock for herself.

    8.     Sania Khatun suffering from CML-CP aged 11 wished for Pink Indian wear for herself to dress up.

  • VMate awards PR Mandate to ADRIFT Communications & Influencer Marketing

    VMate awards PR Mandate to ADRIFT Communications & Influencer Marketing

    MUMBAI: VMate, leading UGC platform by Alibaba Innovation Business Group announced that it has selected ADRIFT Communications & Influencer Marketing to manage its PR mandate after a multi-agency pitch process.

    Speaking on the appointment, Nisha Pokhriyal, Associate Director, VMate, said, “We are pleased to appoint ADRIFT Communications as our PR partner. Adrift’s extensive research and understanding of the UGC short video industry impressed us and helped us make the decision.”

    Megha Sharma, Founder, Adrift Communications, said, “We are very pleased to partner with VMate. VMate’s strategy and vision for the Indian market are completely different from other UGC platforms and we are excited to partner with VMate in its growth journey in the Indian market.” 

  • &pictures celebrates Naye India Ka Naya Josh with the Independence Day premiere of Uri: The Surgical Strike on Thursday, 15th August at 3 PM

    &pictures celebrates Naye India Ka Naya Josh with the Independence Day premiere of Uri: The Surgical Strike on Thursday, 15th August at 3 PM

    MUMBAI: As the nation gears up to celebrate its 73rd Independence Day, &pictures – Naye India Ka Blockbuster Movie Channel, will premiere Uri: The Surgical strike on Thursday, 15th August 2019 at 3 PM.  It was a historic moment in Indian history that was executed with complete precision while also sending the world a message: India will no longer shy away from a fight. The 2016 surgical strike was the dawn of a very vocal India that led to a universal shift in perception of the country. Directed by the debutant Aditya Dhar the movie features an ensemble cast comprising of Yami Gautam, Paresh Rawal and Kirti Kulhari in key roles along with Mohit Raina who made his Bollywood debut. Leading them all is Major Vihaan Singh Shergill played by none other than Vicky Kaushal.

    The film reflects the sentiment that the entire nation felt in 2016, when four heavily armed militants ambushed the brigade headquarters at Uri and mercilessly killed 19 soldiers in their sleep. Be it avenging the deaths of fellow soldiers, or going ahead and occupying what is rightly ours; Uri: The Surgical Strike is representative of a Brave New India. An example of these emotions can be seen when Vihaan says, “Yeh Hindustan ab chup nahin baithega. Yeh naya Hindustan hai. Yeh ghar main ghusega bhi aur maarega bhi”

    Vicky Kaushal who plays the character of Major Vihaan Singh Shergill in the film said, “Uri is a very special film for me and our idea was to give tribute to the Indian Armed Forces. The soldiers give up their today for our tomorrow and no words can signify or repay the sacrifices they make for our country. The way audiences have resonated with the emotion of patriotism, valour and sacrifices of our armed forces has been amazing. As artists, that is the biggest takeaway for us. Fans who missed watching the movie in the theatres can catch the Independence Day Premiere of Uri on &pictures and I hope they will enjoy it.”

    Yami Gautam who essays the role of an intelligence officer in the movie shared, “Uri is a very important film to me. We could literally feel patriotism surge in us with each scene we performed. There are films that one looks back as part of their filmography, and Uri is that one film which surpasses success for me; it will always stay with me. As a matter of fact, Uri inspired so many youngsters out there to join the Indian army. That is the power of cinema today. As the film premieres on &pictures this Independence Day, I really hope that people get an opportunity to watch it and understand the sacrifices of our brave hearts who keep us safe every day.”

    Seen for the first time on the big screen, Mohit Raina said, “My instant reaction on being offered the role of Captain Karan Kashyap was only to be associated with a story of this kind. When I heard about a film being made on URI, I knew it won’t be made again. And given the sort of platform and visuals Aditya had in mind, I gauged the reach and respect it would get almost immediately after release. It is still talked about as one of the best war drama films made in Bollywood so far!”

    Aditya Dhar the director of Uri said, “I am honored with the kind of love and response that Uri has received since its release. As a team, we would often discuss that if we were able to inspire even a single person to join the Defence Services after seeing the film, we would consider the purpose of making Uri served. I hope the movie continues to inspire young Indians to go ahead and dream big.” 

    The plot revolves around Major Vihaan Singh Shergill (Vicky Kaushal), a brave and determined officer. After a successful mission Vihaan wishes to retire from the army life; but soon finds himself torn between serving his ailing mother and his motherland. Govind Bharadwaj (Paresh Rawal), the National Security Advisor appoints Major Vihaan for the highly secretive operation planned under the guidance of the Prime Minister of India (Rajit Kapur). The movie is further divided into five chapters leading to the final one – the Surgical Strike. The film details the operation, showcasing the task force led by Major Vihaan, manoeuvre through the heart of the valley, into the PoK zone which is infiltrated by terrorist camps. One can feel a burgeoning sense of suspense and tension once the operation commences. From the dialogues, to the background music, each element of the film will strike a chord somewhere in you, that will fill your heart with patriotic sentiment and fervour.

  • Action, Adrenalin and Lakshmi Manchu – Zee Telugu’s Zee Heroes will entertain you like never before!

    Action, Adrenalin and Lakshmi Manchu – Zee Telugu’s Zee Heroes will entertain you like never before!

    Every day we wake up with the hope of battling all our fears, but very few gather the strength to look fear straight in the eye and conquered it! The 10 promising contestants of Zee Heroes have done exactly that, and to make their lives a little more precarious, Lakshmi Manchu – the fun, friendly and fearless will host the show. Capturing moments of sanity and insanity, anxiety and withdrawals, fun and laughter, bruises and breakdowns, Zee Telugu premiered Zee Heroes on 4th August at 9:00 PM.

    Commenting on the show, Sunanda Malasetti Muthyala Muggu Fame said, “I want to prove how strong I am, and win every stunt, no matter what it is. I want to be remembered as the daredevil queen.” Tejaswi Madivada Fame Bigg Boss 2 said, “Winning is important but experiencing the show and enduring the tasks is more important. So, win or lose, I want to stay till the end.” Akarsh lead actor Attarintlo Akka Chellalu said he is part of this show because, “I want to explore my limits in this adventurous journey, and I want to know how far I can go.” Giving Thailand a flavor of Indian comedy, Ramprasad Jabardasth Fame agreed to be part of the show, for the final money prize.

    The lady comedian Vidyullekha said, “I am an adrenaline junkie and I love daredevil tasks. I have my own set of fears and hope to conquer them through this show.” Speaking about his return with another reality show, Samrat Reddy Bigg Boss 2 Fame said, “I love to mentally challenge myself.” Singer Anudeep said, “I like being adventurous and performing the stunts helps us understand and learn about our strengths and weakness.” Adding further, Miland Roadies Fame is a part of the show to gain the exposure and experience. Actress Apoorva said, “Outdoor activities are something I really love.” Miss AP Srishti said, “I love challenging myself. I want to push my limits as much as possible.”

    As the contestants make their way to begin performing their first-ever task, a little surprise awaits them when they learn the clues for the task are in Thai language.

    Watch the contestants experience new challenges that will force them to redefine their definition of fear, forever only on Zee Telugu and Zee Telugu HD at 9:00 PM every Sunday.

  • #PangaOfTheWeek – Akshay Kumar to be a part KBD Live for Season 7 of VIVO Pro Kabaddi this Saturday, 10th August 2019

    #PangaOfTheWeek – Akshay Kumar to be a part KBD Live for Season 7 of VIVO Pro Kabaddi this Saturday, 10th August 2019

    MUMBAI: Star Sports, the official broadcaster of VIVO Pro Kabaddi League treats fans with action-packed matches. To make the event bigger, Khiladi of Bollywood – Akshay Kumar along with Vidya Balan, Taapsee Pannu, Kirti Kulhari and Nithya Menen, all-star cast of Mission Mangal will go LIVE from the Star Sports studio on 10th August 2019, 7PM onwards.

    The Bollywood stars will grace viewers with their presence on KBD Live; VIVO Pro Kabaddi League’s pre-show for the opening match of the Ahmedabad leg where Gujarat Fortunegiants take on Tamil Thalaivas. The power-packed defence squad Gujarat Fortnegiants will be showing their might against the ever-blazing raiders of Tamil Thalaivas which include Rahul ‘The Showman’ Chaudhari and Ajay ‘Iceman’ Thakur – a match that will be a treat the viewers. With the added Bollywood ‘tadka’ this match will be nothing less than an entertaining 40 minutes for fans

    VIVO Pro Kabaddi Season 7 has witnessed Bollywood and Cricket Fraternity’s presence with Virat Kohli visiting the opening of the Mumbai leg, Raveen Tandon gracing the opening of the Patna leg and Harbhajan Singh commentating on the first day of Patna leg. The star cast of Mission Mangal will be live on Star Sports 1 Hindi, Star Sports 1 Hindi HD and Hotstar when Gujarat Fortunegiants clash with Tamil Thalaivas at 7.30PM. Followed by Puneri Paltan take on Dabang Delhi K.C at 8.30PM.

    Virat Kohli, Team India Captain (Cricket) opened the Mumbai leg of VIVO PRO KABADDI season 7, sharing his love for kabaddi said, "Kabaddi has taken a leap in the sports culture in our country since the inception of the Pro Kabaddi League. Seeing a sport that we all have played as kids to get to this stature today gives a different feeling altogether especially when you know that the Indian kabaddi team is one of the best ones throughout the world. Then seeing how players from all over the globe come to India to be a part of the Pro Kabaddi League shows that the level of the sport has been escalated exponentially. The reason kabaddi has become a world recognized sport is due to the fitness and determination of the Indian kabaddi players."

  • Witness the flavour of patriotism this Independence Day, as Zee Cinema airs the World Television Premiere of Kesari on 15th August at 12 noon

    Witness the flavour of patriotism this Independence Day, as Zee Cinema airs the World Television Premiere of Kesari on 15th August at 12 noon

    MUMBAI: Based on a true historic event of the Battle of Saragarhi, Kesari is a legendary example of exemplary valour displayed by 21 Sikh soldiers. Directed by Anurag Singh, Kesari features superstar Akshay Kumar and Parineeti Chopra in the lead roles. This Independence Day, Zee Cinema celebrates the jazba and valour of the 21 brave hearts who fought valiantly for their motherland by airing the World Television Premiere of Kesari on Thursday, 15th August 2019 at 12 noon.

    The Battle of Saragarhi, which was fought on 12th September 1897 in the Tirah region of North-West Frontier Province, is known to be the bravest battle ever fought, the world over! 21 soldiers of the 36th Sikh Regiment fought against a humungous fleet of 10,000 Afghani invaders. Led by Havildar Ishar Singh (essayed by Akshay Kumar), this atomic task force of 21 soldiers proved to be the strongest opposition the Afghans ever faced. The soldiers chose to stand up for what they believed in – never quit, never stop. Even though they lost the battle, their efforts helped them win the war.

    The martyrs set such an inspirational example of valour and commitment, with grit for honour, that it led the British Army to commemorate the entire unit with the Indian Order of Merit,  at that time the highest gallantry award which any Indian soldier could receive. In the present, September 12 (date of the battle) is observed as Saragarhi Day by the Indian Army, and also in Britain while two Gurudwaras in Amritsar and Ferozpur were built in the memory of the 21 martyred brave hearts. Till date, the Gurudwaras are visited by thousands of devotees every day. The Battle of Saragarhi can be referred to as ‘Heroism’ in its truest form.

    Director Anurag Singh said, “Kesari is very close to my heart. The whole team worked very hard for two years on every aspect of film. It is our heartfelt tribute to all the martyrs, to the unmatched valour of the Sikhs, to our ‘mitti’ and I hope the fans will be able to catch the World Television Premiere of Kesari on Zee Cinema.”

    The emotional war drama is Akshay Kumar’s biggest hit, which also went on to become the fourth highest Bollywood grosser of 2019 – with a remarkable collection of 154 crores in India alone. Dialogues like "Aaj meri paghdi bhi kesari … joh bahega mera woh lahu bhi kesari … aur mera jawab bhi kesari" fill your hearts with pride, and eyes with tears while the intense, visually stunning war sequences promise to be a complete visual treat for viewers. The film also has its humorous moments to instantly lighten up the mood. With Kesari, Akshay Kumar and Parineeti Chopra team up for the very first time. Despite a small role portrayal by Parineeti, one is sure to love the fun banter between hers and Akshay’s character. The music of the film is heart-warmingly addictive. The romantic number, Ve Maahi voiced by Arijit Singh is the undisputed love song of the season while B Praak’s Teri Mitti invokes patriotism and pride in all the right ways.

    As an ode to our brave armed forces, Zee Cinema will turn kesari between 13th – 15th August. Considered as the colour of bravery, sacrifice and brotherhood, the channel’s logo and brand assets with change to the colour saffron, to commemorate the valour and bravado of Indian soldiers. Indicating selflessness and courage, the colour poses as a reminder to the people to unite, becoming one, therein setting the base of a stronger and more powerful future of our nation.

  • Celebrate this Raksha Bandhan with a #HeadWaaliRakhi – A CSR Initiative by Exide Life Insurance

    Celebrate this Raksha Bandhan with a #HeadWaaliRakhi – A CSR Initiative by Exide Life Insurance

    MUMBAI: This festive season, Exide Life Insurance has interpreted the conventional idea of Raksha Bandhan, but with a twist! As a part of their Corporate Social Responsibility Campaign – Helmet Saves, the company has come out with a new campaign, #HeadWaaliRakhi to celebrate this festival that symbolises love and promise of protection between siblings.

    Siblings, no matter how much they enjoy troubling each other, are also always protective of, and look out for each other. The sister-brother bond is very strong and they often show their care by bullying the other. Exide Life Insurance has captured this sweet emotion with a relatable film, while also ensuring that their message of safety, i.e. of wearing a helmet while riding a two-wheeler, is captured seamlessly. 

    The new film opens with a young man in his 20’s hurrying home on his two-wheeler to make it in time for the Rakhi celebrations with his sister. But when he reaches home, there is something else that the young sister notices that worries her. Although his late arrival has her annoyed, she uses the occasion and showcases her care and promise of protection for her brother. Before tying a Rakhi, she straps a helmet onto his head calling it a ‘Head Waali Rakhi’. She reiterates this by telling him that only when he keeps himself safe, will he be able to keep her safe.

    While on Raksha Bandhan, sisters tie Rakhi to their brothers symbolizing their bond and the promise of protection from their brothers; in this film, the roles are reversed and the message is equated to keeping the brothers safe by advising them to wear a helmet always while driving a two wheeler.

    Mr. Mohit Goel, Director – Marketing and Digital, Exide Life Insurance said “The importance of adhering to road safety rules cannot be understated. In India, Helmet is still not viewed as a necessity while riding a two-wheeler even though wearing one is one of the primary means by which two wheeler riders can protect themselves, and their pillion riders, from untoward injury. As a part of our CSR initiative, Helmet Saves, this year we have kicked off the awareness drive with our latest film set around Raksha Bandhan. Through this video, and all its relatable characters, we want to not only celebrate the bond between siblings but also want to bring forth the true sense of ‘Raksha Bandhan’ – the promise of protection.”

    Helmet Saves, a robust CSR campaign was launched by Exide Life Insurance in 2017 to create awareness on the importance of wearing a helmet while riding a two-wheeler. As a part of this campaign, a survey was conducted on the helmet wearing habits among riders. The trends revealed were startling – nearly 50% of parents would allow their children to ride a motorcycle helmetless, and 75% see such child pillions riding unprotected at least once a day. The alarming trend of children not wearing helmets despite being one of the most vulnerable sections of the society, spurred the company into expanding its focus to Child safety with Helmet Saves Children in 2018.

    Through its Helmet Saves campaign, Exide Life Insurance remains committed towards spreading awareness on helmet safety through continuous engagement by reaching as many Indians as possible.

  • Battle of Bandhans: Brave New World’s latest campaign for Raksha Bandhan brings in nostalgia with a smile

    Battle of Bandhans: Brave New World’s latest campaign for Raksha Bandhan brings in nostalgia with a smile

    MUMBAI: Every relationship has its ups and downs. But nothing beats the highs and lows of the sibling relationship. The latest campaign for Trends celebrates this realistic and very relatable aspect of this partnership.

    Taking off from last year’s Raksha Bandhan campaign, the film captures those memorable fights that become the cornerstones of a shared childhood. It seeks to ignite nostalgia in the viewer and urges them to celebrate their favourite fights with their siblings on social media.

    Sraman Majumdar, Senior Creative Director of Brave New World said, “Trends is a brand that appeals to a wide swathe of society. Raksha Bandhan, read sibling dynamics, was a great opportunity to connect with everyone on a personal note. The film is a snapshot of a universal emotion that we can all relate to and interpret through our own lives – whether in bratty humour, mischief, rivalry, peacemaking or just fond nostalgia.”

    Brave New World, an integrated advertising agency in Bangalore, India, is the brain behind the campaign. In just a few years, the agency has turned Trends’ social media channels into engagement hotspots. Always pushing the boundaries of what topicality can mean and do for an audience. In just a few hours, the video is already seeing the brand’s engaged fanbase commenting with their stories and anecdotes, with no heed paid to word count; just another great example of the brand’s ability to build powerful campaigns around simple and relatable insights that appeal to all ends of the it’s audience spectrum.