New Delhi: As the nation gears up to celebrate 73 years of its Independence on August 15, News18 India will mark the occasion with special programming initiatives. From citizens across the country to the brave soldiers on the border, the channel will put its focus on those who embody the true spirit of freedom and integrity.
Commemorating the Independence Day in a unique style, News18 India will salute the bravery and sacrifices of the valiant soldiers who safeguard our borders. With Ye Jo Desh Hai Mera, the channel will bring CRPF jawans and renowned hasya kavis who will celebrate the day. While the hasya kavis will deliver heartfelt poems and verses capturing the patriotic fervour, the viewers will also witness the expressive and creative side of the CRPF jawans as they join the celebrations. The channel will do one more special show Ae Watan Tere Liye! with BSF jawans. The special show Border Par Bharti will feature popular comedian Bharti Singh and husband Haarsh Limbachiyaa along with actress Avika Gaur and singer Aditya Narayan, spending time and engaging in exciting yet tough challenges with BSF soldiers at Wagah Border. The celebrities and the entire team of Khatra Khatra Khatra, a popular show of Colors, will pay their tribute to the martyrs by accompanying the soldiers and participating in the flag hoisting ceremony at Wagah Border.
Along with these special programming, News18 India will also broadcast live coverage of Prime Minister Narendra Modi’s address from the Red Fort. From Srinagar and New Delhi to Ahmedabad and Mumbai, the channel’s team of reporters will go on-ground and speak to the people about PM Modi’s speech, various issues including abrogation of Article 370, Teen Talaq, Ayodhya temple dispute amongst others.
Catch Independence Day Special Programming through the day on News18 India
MUMBAI: If you are expecting the everyday decorum that an elegant media dynasty story has to offer, think again. Beneath the steely performance of Richard Gere marking his much-awaited return on television after 30 years, MotherFatherSon offers twists and turns with a quirky sense of glee. The drama revolves around Max, who is at the helm of a mammoth media empire and his son Caden who is seen crumbling under pressure. Tensions are rife in this not-so-conventional story as Caden knows secrets that could bring Max’s empire crashing down. This is a fight for family, a fight for truth – a fight for the heart of the nation.
Watch MotherFatherSon only on Zee Café from 16th August at 10 PM.
Highlights of the show:
A complex interplay of a media mogul’s fractured family and a country at the brink of a change
Family, media, politics and the intense drama that ensues in the life of the troubled business titan Max
An enthralling drama that marks Richard Gere’s return to television after 30 years
From bestselling author and Emmy-nominated writer Tom Rob Smith.
MUMBAI: Celebrating the festival that marks the strong bond between brothers and sisters, this Raksha Bandhan, Max Bupa Health Insurance – one of India’s leading standalone health insurance players has launched a unique#SabKiSister campaign. Through the campaign, Max Bupa aims to celebrate the invaluable contribution of the unsung heroes of healthcare – the nurses, who look after the patients in the time of need. Fondly called as ‘sisters’, the nurses work relentlessly every-day to ensure appropriate delivery of treatment and care, and enable millions of patients to regain good health.
Marking a tribute to the Nurses, Max Bupa has released a digital film on the brands social media channels including YouTube,Facebook, Instagram, LinkedIn and Twitter to launch the campaign. The video shows the protagonist, who is an old man, surrounded by a loving family going back to the hospital on Raksha Bandhan to thank a nurse who looked after him like his own sister during his hospitalization. The high on emotion film depicts the bond that patients and families often form with the nurses who look after them during the recovery process. Many a times, the nurses do not receive the due recognition, and with this campaign, Max Bupa puts the spotlight on their role and contribution, which is much more than just being the caregivers to the patients.
Speaking about the campaign, Anika Agarwal, Director & Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance said, “At Max Bupa, we always put our customer’s health first and are deeply committed towards helping all our customers lead healthier, more successful lives. The #SabKiSister campaign recognizes the commitment of sisters in nursing the patients to good health, with selfless care, compassion and empathy. The sisters are the first point of contact for our customers and they truly reflect the purpose and promise for which the brand stands for. This Rakshabandhan, Max Bupa would like to extend our heartfelt gratitude towards all the sisters. Through the digital film we have tried to depict the true essence and contribution of the sisters towards the physical and emotional well-being of patients. We urge each of you to share this film, to spread the message and celebrate the extraordinary contribution of these sisters.”
Max Bupa chose the medium of digital storytelling, to bring this campaign to life, as it strikes a chord instantly with one and all, and connects each of us emotionally in this strong bond shared by brothers and sisters. The digital film has been released in Hindi, with subtitles in three languages, including English, Kannada and Tamil.
Speaking about the film, Bodh Deb, Vice President and Branch Head, Autumn Grey said, “Max Bupa Health Insurance has not only been a thought leader but has always believed in championing the cause of silent heroes in the health care space. We wanted to come up with an idea for them that resonated this very belief system with the right intent and utmost honesty. The thought of #SabKiSister came from the insight that nurses are the unsung heroes of healthcare. Hence, we wanted to create a campaign celebrating the nurses and when we were thinking which the best moment for it was, we realized that Raksha Bandhan was around the corner and that was the day when people celebrate sisters. We wanted to celebrate the selfless caregivers who create bonds not of blood but of love.”
In addition to the digital film, Max Bupa is doing a special outreach programme for Nurses across key hospitals in India, wherein they will be presented with Rakhis and Thank You cards. These hospitals will also have ‘Thank You Walls’ on which patients and their families can acknowledge the enduring efforts of the sisters and express their gratitude. Further, the campaign is being promoted through digital and social platforms and influencers across the country, through a strong content push.
Over the years, Max Bupa has deeply invested in building a brand that is true to its purpose of helping customers lead healthier and more successful lives. Max Bupa has created an ecosystem of care and excellence for its valued customers at the moment of truth, facilitated by its strong network of partner hospitals across India, service innovations like ‘Point of Care’ – dedicated personnel to help Max Bupa customers during hospitalization, 30 mins cashless claims promise for smooth claims settlement, amongst others. This has helped Max Bupa maintain a strong brand connect with the customers, which also resonates in all its brand and marketing efforts till date.
MUMBAI: Bobble AI, a leading startup in the technology space announces the onset of their new campaign #AzadiPlasticSe.
Single-waste plastic usage is a very big contributor to the phenomenon of climate change, adversely affecting all life on earth. As a result of inefficient plastic disposal, average temperatures are increasing, ice caps are melting, sea levels are rapidly rising, and flora and fauna is at risk. Climate change could also affect the GDP per capita and shrink by nearly 10% by 2050, and Earth will no longer be able to sustain life. Reports have suggested that there are only 18 months left for us to act if we want to save the planet. Anything more, and the damage will be irreversible.
Hence, this Independence Day, Bobble AI pledges not to use single-use plastic and help instil this value in their employees and consumers to make the environment plastic-free. The campaign aims to create a sound noise on the belief that a change begins from within.
To initiate the campaign, all the members of Bobble AI took an oath to make their office, home and life everywhere independent from single use plastic materials. For the move towards this green initiative, Bobble AI has announced a ban on all single use plastic items at work. A Bobble Green Starter Kit will be given to each employee to help them kick off this practice. The kit includes a cloth bag, a wooden straw and comb, a bamboo toothbrush, specialized Bobble stickers, assorted seeds, and a steel water bottle.
For more about Bobble AI’s green campaign, watch their oath here:
Commenting on this campaign, Ankit Prasad, CEO and founder, Bobble AI says “We at Bobble AI, offer innovative solutions to make communication more fun and personal. As a responsible business entity, we aim to assimilate sustainability in every possible manner. By contributing our bit to abolish plastic, it is a step towards promoting a green culture at the workplace. We look forward to add and support more such initiatives in the future!”
MUMBAI: On India’s 73rd Independence Day, EPIC Channel celebrates the Indians who personify the spirit that unites us as a country. From freedom fighters to free-thinking individuals; this year, India Ka Apna Infotainment, focusses its lens on the iconic men and women who embody the fierce independence, self-determination, and integrity that defines our nation.
Premiering on Independence Day, is a special feature, titled ‘Cyber Yoddha’ hosted by the versatile actor Ashutosh Rana, who introduces audiences to Trishneet Arora, a cyber-security expert who is at the front lines of global cyber defence.
Akul Tripathi, Head – Content and Programming, at EPIC Channel said, “As a channel that celebrates India, Independence Day is definitely special. Our extraordinary country is made on the backs of the extraordinary people who make it so. This year, we celebrate them, their achievements, their dedication, and their genius; which continues to inspire generations of young Indians.”
The special programming line-up goes on to include high-achieving Indians from all walks of life. The series ‘Bharat Ki Awaaz: Great Indian Speeches’ – will showcase the ideas and concepts espoused by India’s most influential leaders. The series features, amongst others, Indira Gandhi, Subhash Chandra Bose, Jawaharlal Nehru, and Lal Bahadur Shastri, and brings alive the moments that are cornerstones in India’s history.
‘Pehli’, another series in the line-up, features inspirational figures – women trail-blazer who paved the way for women into traditionally male-dominated fields, from astronomy to weightlifting.
MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a leading media and entertainment powerhouse, has announced a pioneering initiative ‘Embark’ for the capability development of its front line managers.
Embark will focus on building front line managerial capabilities, both behavioural and functional. This program has been undertaken with a strong belief that front line managers are the linchpin between the broad strategies of management and their on ground execution. Embark in its entirety will upskill 450 front line managers across the organization and will provide 25,000+ hours of training. It is one of the most ambitious capability building exercise undertaken by ZEEL & one of the largest L&D program in the M&E industry.
Based on behavioural, technical and digital skills, the program will be executed in four key phases that will empower, create and institutionalise the learning journey for a seamless transition of employees into their new managerial roles. Spanning seven months, the participants would go through multiple interventions inclusive of case studies, skill-drills, role-play, webinars & e-reads across touch-points to help build their managerial capabilities.
“Managers are culture carriers, performance multipliers, risk mitigators and brand custodians of any Company. With Embark, we aim to offer a holistic learning program for our front line managers that will empower them with an innovative and advanced working style and technical expertise,” said Mr. Animesh Kumar, Chief People Officer, ZEEL. “We are glad to partner with KPMG in India for this pioneering initiative that will help build a managerial capability intervention within the organisation focused on internal talent growth ” he further added.
“With the demand on organizations to constantly renew themselves, they can no longer adopt a short-term approach to building capability. As a business and a strategic imperative, we believe that organizations in the M&E industry must incorporate new-age and holistic learning designs that act as catalysts to enable them to build the right capabilities,” said Girish Menon, Partner & Head – Media & Entertainment, KPMG in India.
Considering the current disruptions, challenges, and emerging trends in the M&E industry, Embark will help reinforce ZEEL’s commitment to invest in its talent pool & bring in best practices on managerial effectiveness & leadership development.
To harness the power of making extraordinary the reality, ZEEL, through this partnership will build a motivated workforce that will continue to provide the Company with superlative performance across functions. The initiative will revolve around building an organizational ecosystem that attracts the best talent thereby enabling the Company to deliver exceptional performance.
MUMBAI: Ipsos India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty, who will focus on Public Affairs & Corporate Reputation businesses.
Verdia, who already leads the Mystery Shopping practice, views his role as a great way of leveraging dual opportunities with clients: “There is a lot of synergy and linkage between Customer Experience and Mystery Shopping and clients can derive benefits of both at one point of contact and it will enable us to provide clients with a more robust and competitive strategy for enhanced customer satisfaction. I’m super charged about the new role and our enhanced offerings.”
Amit Adarkar, CEO Ipsos India and Operations Director, Asia Pacific, sees ample opportunity for growth in CX business, “CX is the new battleground and at the top of every CEO’s agenda, as it ties in with healthy topline and bottomlines – Ipsos delivers a complete ‘Return on Customer Experience Investment, ensuring that CX delivers on some of the key challenges faced by organizations – how they can exceed brand promise, promote customer retention and recover those at risk, grow share of wallet, increase advocacy and drive up operational efficiency.”
“Ipsos is already is key player in Customer Experience both globally and locally, but we feel some sectors have not understood the utility of measuring and monitoring of customer expectations and delivering on them. Because a bad experience can make customers reject the brand for life. Our enhanced offerings come backed with technology to capture in the moment experience, helping clients address issues with speed,” added Adarkar.
Verdia will be leveraging opportunities with the existing base of Ipsos clients and will be tapping into new opportunities as they unfold.
Verdia joined Ipsos a year ago, to launch the Mystery Shopping practice for Ipsos India and has exponentially grown the business across all the major sectors.
MUMBAI: Carving a niche for themselves in the OTT market, MX Player – India’s largest entertainment platform, believes in curating content that provides ‘Everytainment’ to its viewers. The app which integrates the local media player with a wide library of online content and music on the same platform has won the hearts of its viewers with its MX Original Series’ as well.
MX Original Series – ‘Love Ok Please’, powered by Too Yumm! hosted by Karan Wahi is a 12-episode travel reality show that explores the possibility of love on the road. Too Yumm! came on board as the powered by sponsor for the series that fit the bill as a seamless product integration as all of us do give into binging and indulging in snacks while travelling. What more can you ask for if they come in multiple flavors and are healthy too.
“Too Yumm! has a stated purpose of liberating the Indian youth of unhealthy snacks. The brand is a new age snacks brands where all products are ‘baked not fried, high on taste and available in more than 25 different flavours! So you will always have something new and exciting to keep you company. During travel and exploration, we usually prefer being accompanied with bingeing snacks and Too Yumm! would be your best travel buddy! The audience for Love OK Please matches our consumer profile hence, it is the perfect fit” said Anupam Bokey, CMO RP Sanjiv Goenka Group FMCG
The integrations for the brand saw prominent presence within the show as well as seamless product placements in the tasks. Moreover, the brand name (Too Yumm!’) and associations of ‘Baked & Not Fried’ were integrated well and reinforced through tastefully created Brand Experiences and Exposures.
The efficacy of the branded content association was measured in association with Kantar, with results proving to be effective in creating Brand Impact and delivering significant uplifts across the Awareness and Persuasion measures
Detailing about the study, Kavita Chand – Associate Vice President at Kantar said “Kantar partnered with MX Player to measure the impact of the association of the Brand, ‘Too Yumm!’ with their original web series, ‘Love OK Please’. In that context, Kantar conducted a Brand Lift Insights’ survey among the viewers and non-viewers of the show, and probed on specific brand parameters shared by Too Yumm. The research outcomes showcased the effectiveness of the ‘Too Yumm’ content integration in delivering a significant impact on the Brand, across the funnel. Even in comparison to our normative database of India-studies, the campaign has performed very well.”
Adding a new feather to its cap, the campaign won big at the coveted ScreenXX Summit Awards which recognises excellence in digital video content and seeks to felicitate initiatives that are innovative, creative and effective. MX Player took home the Gold Award in the ‘Best Integration of Branded Content in a Hindi Web Original’ category for the Too Yumm integration in MX Original Series Love Ok Please.
Elaborating on the same, Viraj Jit Singh – Head of Revenue at MX Player said, “Branded content represents a new approach to advertising; it’s exciting and entertaining, customers seek it out and share it with practically no prompting at all. We, at MX Player, are constantly looking at integrations that suit the content offerings we have which is relevant for all; us, the brand and our audience. The Too Yumm! Association for Love Ok Please made for a great fit conceptually. Our strategy was to promote the brand through in-show branding, in-stream video mid-rolls as well as an eminent brand logo presence that would meet the objective of promoting a healthier indulgence in snacking as per the brand mandate. This study proves that the association has delivered significant uplifts across the awareness and persuasion measures for the brand, translating into a success story for us.”
The survey results further showed that the inclusion of both the audio-visual elements, integration of the brand attributes into the theme, and the presence and prominence of the ‘Too Yumm!’ branding were effective in generating the desired impact. The brand favourability amongst men and women across the age group of 15-35 increased by 17% and purchase intent increased by 21%.
Deeming this association as the first branded content success for MX Player, the brand is now set to achieve newer and higher benchmarks with its brand integration strategies.
MUMBAI: As India celebrates its 72nd Independence Day, Sony MAX and Sony MAX2, the country’s leading movie channels are all set to entertain film enthusiasts with a marathon of blockbuster movies all day long beginning at 12 noon on 15th August.
Offering a potpourri of iconic movies ranging across various genres, Sony MAX will showcase heroism at its best with south dubs like ‘Baahubali2: The Conclusion’ and ‘Sivaji The Boss’, while giving its viewers a sneak peek into the life of a RAW agent with movies like ‘Tiger Zinda Hai’ and ‘Tik Tik Tik’. Sony MAX2 on the other hand will showcase patriotism with ‘Tiranga’ and entertain viewers with an assortment of smashing hit movies like ‘Karan Arjun’, ‘Dil Toh Pagal Hai’ and ‘Aashiq’.
MUMBAI: Star Movies presents Billion Dollar Countdown Pop-Up Theatre, celebrating cinema’s highly successful movies. The long bouquet of movies includes Titanic, Marvel Studios’ Avengers: Infinity War, Deadpool 2, Logan, Independence Day, War of the Planet of the Apes, Thor: Ragnarök, Night at the Museum and Iron Man 2. With an overall Box Office collection of over $8.5 Billion, these movies stand for their impeccable storyline and power-packed performances by Samuel L Jackson, Robert Downey Jr., Will Smith, Ben Stiller, Chris Hemsworth, Kate Winslet, Leonardo Di Caprio, Ryan Reynolds, Hugh Jackman and many more.
Marvel’s Avengers: Infinity War was one of the most anticipated movies of 2018 as it started the culmination of the MCU Phase 3 and brought together characters from over 20 movies together. Thor: Ragnarok was the introduction of New Zealand’s renowned filmmaker Taika Waititi in the Marvel Cinematic Universe. With a bold style of movie making and pragmatic approach to characters, his directorial was loved by Marvel fans across the globe. Also, he reprised the role of Korg in the film that was added in Avengers: Endgame as well. Marvel recently also announced Jane Foster as the female Thor in their phase 4 movie Thor: Love and Thunder. The Pop-Up ends with one of the timeless love stories of the generation, Titanic which grossed over $2.1 Billion worldwide and is the third highest-grossing movie of all time.
Get set with some popcorn for these Billion dollar beauties and get your weekend’s worth.
