ITV

Category: Press Release

  • Colors partners with vivo as presenting sponsor for Bigg Boss 2019

    Colors partners with vivo as presenting sponsor for Bigg Boss 2019

    MUMBAI: COLORS collaborates with the premium global smartphone manufacturer, vivo as the presenting sponsor for Bigg Boss 2019. Produced by Endemol Shine India, the show has attained a cult status over the years and has become one of the sought-after reality shows hosted by actor Salman Khan. 

    Promising to be packed with utmost thrill and excitement, the new all celebrity season will have many surprise elements that will make it a stellar watch for the audience. 

    Elaborating on the sponsorship, Viacom18 Head, Network Sales Mahesh Shetty said, “Bigg Boss is one of the largest platforms in the entertainment segment.  With every season, the show has set new benchmarks in the television reality space and has become one of the widely viewed shows of the country. The format and content of the show allows us to experiment with brand integrations and associations that reach out to a sizable number of audience across all age groups and  it is the only show that cuts across festivities. With its growing success and popularity, more and more brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. vivo is one of the trusted mobile phone brands with a growing consumer base and we are happy to welcome them on board as the presenting sponsor.”

    Talking about the collaboration,  vivo India Senior Vice President Jerome Chen said, “We at vivo are constantly looking for innovative ways to connect with our consumers and their interest areas. We always aim to create new and effective marketing platforms that will engage our audiences across the country. We are excited about our partnership with COLORS for Bigg Boss. The show is one of the most popular reality TV shows that brings the diverse audience together with its entertaining content.”

    Being the most anticipated and celebrated shows of Indian Television, the upcoming season of Bigg Boss will continue to entertain the audience with high octane drama and action. 

  • The Marvelous mrs. Maisel season 3 teaser available now

    The Marvelous mrs. Maisel season 3 teaser available now

    MUMBAI: Midge and Susie discover that life on tour with Shy is glamorous but humbling, and they learn a lesson about show business they’ll never forget. Joel struggles to support Midge while pursuing his own dreams. Abe embraces a new mission and Rose learns she has talents of her own.

    The Marvelous Mrs. Maisel is the winner of eight Emmy Awards including Outstanding Comedy series, three Golden Globes including Best TV Series—Comedy, five Critics’ Choice Awards including Best Comedy Series, two PGA Awards, a WGA Award, and a Peabody Award.

    The Marvelous Mrs. Maisel from renowned creator Amy Sherman-Palladino and Executive Producer Daniel Palladino, written and directed by Sherman-Palladino and Palladino stars Emmy and Golden Globe winner Rachel Brosnahan, Golden Globe winner and three-time Emmy winner Tony Shalhoub, Emmy winner Alex Borstein, Emmy nominee Marin Hinkle, Michael Zegen, Kevin Pollak and Caroline Aaron. 

  • Rule the world of entertainment with ‘d2h Magic’ streaming device

    Rule the world of entertainment with ‘d2h Magic’ streaming device

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, has launched a one of its kind content streaming solution ‘d2h Magic’ allowing customers to access digital video streaming and OTT apps on their existing d2h set top box. ‘d2h Magic’ will seamlessly bridge the gap between real-time TV content and best of the engaging content available on Internet. It will enable customers to watch catch-up TV shows, original web-series and video content across popular digital platforms and OTT streaming apps such as ZEE5, Watcho, ALTBalaji and Hungama Play in English, Hindi and Regional languages.

    ‘d2h Magic’ will be available in all major cities. The introductory price of d2h magic is INR 399 with a nominal subscription price of INR 25 plus taxes per month post three months free preview period. The device comes with a huge library of digital videos and access to free content across other apps, giving its customers an easy access to all the engaging content with a complete immersive experience of watching it on a large TV screen in the comfort of their home. The users will be able to watch cooking recipes from famous chefs, make-up and styling tutorials, Yoga and fitness videos, and videos of their favorite online artists and creators. For Kids there will be a dedicated selection of rhymes, learning and educational videos, arts and craft videos and much more.

    Commenting on the launch of this new device, Mr. Anil Dua, Executive Director and Group Chief Executive Officer, Dish TV India Limited, said, “We are delighted to announce the launch of d2h Magic. It will empower our customers to enjoy internet-based content as well as Live TV using one remote in an immersive manner on their TV sets. At Dish TV India Ltd, we believe in bringing the latest technology and innovation to our customers. d2h magic is yet another step in this direction.”

    To access this service, the subscribers are required to connect their latest d2h set-top box to available Wi-Fi network or mobile hotspot through ‘d2h Magic’ device, which is connected into USB port of set-top box. The device will be available with a single remote control for everything and unified interface.

    To order d2h Magic, customers can visit d2h’s website (https://www.d2h.com) or call at 1800 1370 111 for further details.

  • B4U Network ascends to the top spot in every genre that it is present in – Hindi Movies, Hindi Music & Bhojpuri Movies

    B4U Network ascends to the top spot in every genre that it is present in – Hindi Movies, Hindi Music & Bhojpuri Movies

    MUMBAI: B4U Network, popularly known for its Bollywood Music and Movie channels, recently launched B4U Kadak as its premium offering in the Hindi Movie Genre & B4U Bhojpuri in the Bhojpuri Movie Genre. Now in a spectacular feat, both the newly launched channels, B4U Kadak and B4U Bhojpuri, along with B4U Music, have been rated No. 1 in their respective genres as per the BARC report of Week 32. Considering that B4U Kadak and B4U Bhojpuri were launched in May this year, the achievement becomes even more significant. 

    B4U Kadak is a Hindi Movie Channel targeted at Urban and Rural audiences in the HSM market with a bank of popular Bollywood & South Indian dubbed movies with a promise to offer 101 World Television Premieres. Most of these premieres are “Original blockbusters” and “Award Winning Films”.B4U Kadak is leading with a huge margin with 553 million impressions followed by the closest competitors Sony Max at 393 and Star Gold at 358 million impressions respectively. The unique strategy of offering south Indian films (Tamil, Telugu, Kannada, Malayalam) dubbed in Hindi has resulted in an audience experience which is both engaging and rich.

    Hindi Movie Channels

    Impressions in Millions (week 32, 2019)

    B4U KADAK

    553

    Zee Cinema

    397

    Sony MAX

    393

    STAR Gold

    358

    &pictures

    221

    Movies OK

    217

    B4U Movies

    204

    Sony MAX 2

    165

    Zee Bollywood

    160

    Colors Cineplex

    148

    UTV Action

    123

    UTV Movies

    116

    *Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ ABC

    B4U Bhojpuriis a Bhojpuri Movie Channel, and it is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, B4U Bhojpuri is offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali and Holi. There’s also the promise of offering 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.

    Bhojpuri Movie Channels

    Impressions in Millions (week 32, 2019)

    B4U Bhojpuri

    63

    Bhojpuri Cinema

    58

    Big Ganga

    46

    Bhojpuri Dhamaka DISHUM

    13

    Dabangg

    12

    *Source: BARC Week 32 (2019): Impressions in millions in Bihar/Jharkhand (U+R) on NCCS 2+ 

    B4U Music, the flagship channel of B4U Network which has entertained audiences with Bollywood Music Content for the last 20 years, still rules the hearts of the Hindi speaking masses. B4U Music through its melodious content from 90’s, 2000’s and contemporary mix of songs appeals to the young generation of both urban and rural audiences which has become loyal to the channel because of its right pick and programming. B4U Music has led the category in the past 4-week average as the No.1 music channel in the genre. This week too B4U Music has won the audiences hearts with its offering.

    Hindi Music Channels

    Impressions in Millions (week 32, 2019)

    B4U Music

    50

    9XM

    46

    Mastiii

    35

    MTV Beats

    34

    Sony MIX

    31

    9X Jalwa

    25

    *Source: BARC Week 32 (2019): Impressions in millions in HSM (U+R) on NCCS 2+ 

  • Zee Telugu launches ‘Radhamma Kuthuru’, a story on liberating women

    Zee Telugu launches ‘Radhamma Kuthuru’, a story on liberating women

    Zee Telugu will be strengthening its fiction line up with their latest fiction launch – Radhamma Kuthuru. A show that is not merely bound by a sole moral idea but is a based on various themes – a daughter’s never-giving-up attitude, a mother’s optimistic nature and a son who never goes against his mother, and stands for his love. It focuses on faith in God and putting efforts when antecedents are against you. It is a wake-up call to our society that relationships often need compromise and sacrifice; without these, neither life is a blessing, nor does it bring joy. Launching on 26th August, the show will be telecasted Monday-Friday between 7:00 and 7:30 PM only on Zee Telugu and Zee Telugu HD.

    Akshara, played by Deepti, is a kind-hearted middle-class girl who lives along with her mother and two sisters. Radhamma, played by Aarti, the mother of three daughters, is an extremely patient woman who runs a small hotel for a living. She also maintains an optimistic attitude towards life despite having faced many hardships after her husband abandons her for not being able to give birth to a son. Aravind, played by Gokul, is a local goon with moral values and quality of goodness; he falls in love with Akshara.

    Radhamma Kuthuru revolves around the life of Akshara and Aravind who are diametric to each other in every sense. Akshara vows to restore her mother’s lost pride and improve their financial situation by studying to become an IAS officer. On the other hand, Aravind belongs to an elite class family who never goes against his mother. The show encircles around Akshara’s miseries and the adversities she undergoes to become an IAS officer. 

  • Zee Bollywood to air 101% Shuddh Drama Blockbuster film ‘Beta’ on Friday, 23rd August at 9pm

    Zee Bollywood to air 101% Shuddh Drama Blockbuster film ‘Beta’ on Friday, 23rd August at 9pm

    Presenting a Shuddh Masaledar entertainer to kickstart your weekend will be the Bollywood blockbuster film ‘Beta’. Be it Shuddh Drama, Shuddh Romance or Shuddh Jalwa, the film has it all. Directed by Indra Kumar, this movie features Anil Kapoor, Madhuri Dixit and Aruna Irani in pivotal roles. Zee Bollywood with the brand promise of bringing its viewers 101% Shuddh Bollywood movies will telecast ‘Beta’ on Friday, 23rd August at 9 pm.

    The movies gripping narrative, led to it becoming one of the highest grossing films of the 90’s. Portraying 101%Shuddh romance, Anil Kapoor and Madhuri Dixit’s sizzling onscreen chemistry in Beta won both a lot of accolades. Popular dance number ‘Dhak Dhak Karne Laga’, continues to be a rage amongst everybody till date. It was this song, which earned the beautiful Madhuri Dixit the title of ‘Dhak Dhak girl’. The cult song that spread like a wildfire across the Indian masses was choreographed by the mother of dance, Saroj Khan and went on to become a chartbuster.

    Beta revolves around the life of Raju (Anil Kapoor) who is the son of a widower multi-millionaire Rajiv (Akash Khurana). With the sole intention of Raju not missing out on a mother’s love, Rajiv gets married to Laxmi (Aruna Irani), who with time instigates Raju against his aging father. As times passes by, Raju meets Saraswati (Madhuri Dixit), they fall in love and decide to get married. On realising Laxmi’s true intentions, Saraswati confides in Raju about his mother’s real motives, but he disregards her observations. 

  • Nikon creates personalized #NikonInstaBadge for its user community

    Nikon creates personalized #NikonInstaBadge for its user community

    Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge urged regular and passionate users to avail their personalized stickers by simply sharing a picture of their Nikon gear using the exclusive hashtag.

    The brand understood the importance of cameras in people’s day-to-day lives, helping capture moments both big and small.

    This innovative campaign stemmed from a simple insight of photographers seeking validation from the brand by employing various hashtags while showcasing their work and additionally use watermarks to create identity of their work. Hence, Nikon decided to give the users a new experience of validation to enable continued sharing of inspiring work. Personalized badges were awarded to the users within 24-48 hours after they shared a picture of their gear with the brand.

    The brand also created generic badges of all their D-SLRs for the brand loyalists to use while uploading their stories. Within a few hours of the launch, Nikon saw an influx of 800+ images. The Instagram-specific campaign also successfully brought on board the impaneled influencers, commonly referred to as the #NikonExpertive by the brand.  

    On the occasion of World Photography Day, Mr. Sajjan Kumar, Managing Director, Nikon India said, “World Photography Day is a reminder for us to reflect on how essential photographs and videos have become in our lives. Today I would like to take this opportunity to appreciate and encourage the photographer and videographer community for creating bespoke work and inspiring us and the coming generation to be passionate towards creating such master pieces.

    He added, “On World Photography Day, as a token of appreciation from our end, we have launched an initiative #NikonInstaBadge for the community, with this we aim at providing personalized product badge to users to be used as stickers on the content. We have several members of the community, interacting with us daily. Their love for Nikon is undying and their photography & videography skills are remarkable. Hence, this World Photography Day, we wanted to display our love to our special audience by introducing the #NikonInstaBadge – an identity they can use as a watermark on their stories.”

    Be it amateurs or professionals, Nikon has always wished to inspire the users in their quest to capture raw, beautiful moments and memories. #NikonInstaBadge is yet another step taken by the brand to boost pure enthusiasm for photography among one and all.

    Also Here is the link: https://www.instagram.com/p/B1U-jSUHEmt/?igshid=1bz38dj1ax5os

  • ASICS announces the launch of their campaign ‘Ten People, Ten Colors’

    ASICS announces the launch of their campaign ‘Ten People, Ten Colors’

    MUMBAI: A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves.

    To support a runner’s journey, ASICS has launched the ‘Ten People, Ten Colors’ collection, a vibrant range which encases the gears in ten different colors to celebrate the feeling of empowerment and determination to push their limits.

    Based on a Japanese proverb, ‘what may work for one person might be different for the other, but the same difference is what makes us all unique’, the brands latest campaign brings to life the spirit of what running means to each person. For one, what starts as a leisure stress buster may turn into an ambition to complete a marathon, for other; it may be their sole fitness goal. This campaign is about real people with real stories and how ASICS’ with it state-of-the-art technology helps them keep going beyond the targets they initially set out to‘Win The Long Run’.

    The ‘Ten People,Ten colors’ series of colors includes the brand's five running shoes, including GEL- KAYANO 26, GEL-NIMBUS 21, GT-2000 7, GEL-CUMULUS 21 METARIDE and GEL – KAYANO 26 KAI. Each shoe from the collection has been handpicked to suit the core messaging of the larger theme of the campaign which stands for the versatility of every runner.

    “ASICS has always been inspired by stories of real runners and has been motivated to improve technology to suit every consumer. The new campaign encapsulates a wide range of colors depicting the spectrum of light through the day to showcase the versatility that matches the personality and goals each runner has to ‘Win The Long Run.’ said, Rajat Khurana, Managing Director, ASICS India.

  • Dailyhunt launches fun, quirky new benefits campaign targeting youth

    Dailyhunt launches fun, quirky new benefits campaign targeting youth

    Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of Dailyhunt.

    Dailyhunt has always aimed to connect with its audiences across real Bharat. While previous campaigns such as #HarBhashaEqual and #KhudKiSochBanao focused on linguistic diversity and inspired the audience to form their own opinion respectively, the current campaign focuses on the young and fresh nature of the brand and its young audiences.

    The multi-channel campaign, comprising 6 TVCs, Digital, Radio & Outdoor brings alive various features of the app and how they benefit the user. The first 3 short films of the campaign highlight the USPs of Dailyhunt through situational humour.

    Access to hyperlocal content in vernacular languages (local updates)

    The role of deep learning and AI algorithms to predict user preferences (apni pasand ka content)

    Aggregation of more than 2 million pieces of new content every day (latest updates).

    Talking about the campaign, Umang Bedi, President, Dailyhunt, shared “We want to create a brand identity for Dailyhunt which resonates with our target audience’s identity as well- fun, quirky and humorous. The idea behind the campaign was to connect with the millennials (18 to 30 years, across Bharat) and get them hooked on to the unique benefits of Dailyhunt. To also do it in a 15 seconder without dialogues was super cool from the team”

    Amit Akali, Managing Director and CCO, What’s Your Problem :  “After owning the elections through the ‘Tota Mat Bano’ campaign, we wanted to be ‘always on’ in the consumer’s mind. The idea was to identify the key benefits for the consumer. Since the target audience is young India, we were clear the creatives had to be relatable to them, while being edgy enough to stand out. Plus we had to do this in 15 seconds. Hence, we took on a slightly cheeky and provocative tone of voice. That, coupled with some crazy scripts, catchy music and sharp comic timing, hopefully ensured that the films and their messaging can’t be missed.”

    The campaign has been directed by Prashant Issar (Sippy) and produced by Tubelight Films and it will be run across the country in 7 languages across TV, digital and social platforms.

  • Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

    Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

    New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.

    True Balance’s Awesome August offer which was kicked off on 1st August and will end on 14th August 2019 offers its users extra 50% Cashback on Handset Purchase from True Balance App. During this offer period 1 user will win this special cashback every day (weekends excluded), on Lucky draw basis. The second phase of the offer will start from 19th August and will last till 31st August, as per the offer 1 user will win 100% Cashback* (T&C) per week which will be determined through a lucky draw. To be eligible for this offer a user will have to purchase 2 or more smartphones from the app itself.

    Bonus: #TrueAzaadi Campaign 12th August to 18th August

    With its True Azaadi offer True Balance is offering its users upto 15% cashback on the purchase of mobile phones by using a promo code “INDIA15” specially designed for Independence Day celebration. This promocode is valid from 12th Aug-18th Aug and is applicable on all the handsets available site-wide with a minimum order value of Rs.1500.

    Online shopping has gained popularity in the recent time and has made things easily available at only few clicks just at your doorstep. It is convenient and saves lots of time and money. Availability of handsets through True Balance application will help brand reach out to larger consumers especially from India tier- 2 and 3 where availability of products as per their budget and need is still a challenge through brick and mortar stores.

    True Balance started off as a balance check application, the brand has evolved its model to move into financial services for that section of economy who need money for living to fulfill their basic needs. As part of their future strategy, True Balance is focused to provide financial products and services suiting their needs like – True PayLater, Recharge Loan, insurance etc.

    True Pay later a service recently launched by the brand to fulfil the needs of their users to pay their electricity bills, mobile bills, and DTH recharges in two payments have achieved another milestone by crossing the mark of 1 million transactions. The new service was launched to tap customers who are unable to pay the whole amount of their monthly bills at once was received well by its user base of 70 million.