Category: Press Release

  • SOTC Travel announces its Super Holiday Sale For Travellers

    SOTC Travel announces its Super Holiday Sale For Travellers

    Mumbai: SOTC Travel has announced its ‘Super Holiday Sale’ to celebrate its 70th anniversary. This sale comprises unique and exciting tour packages to exotic international destinations for travellers, along with offering them a free 4-Day international holiday to Singapore/ Thailand/ Malaysia/ Dubai/ Egypt/ Mauritius.

    The Super Holiday Sale will commence from August 21st to August 31st,which will provide a 10-day opportunity to travellers to avail offers and discounts on a number of international holidays ranging from 5-10 days to picturesque destinations in Asia, Europe, Africa, and Australia, along with a series of domestic destinations. These offers are available online (mobile and website) and offline, and are providing the best of experiences at highly attractive prices to new-age travellers.

    For over seven decades, SOTC Travel has redefined the travel sector with unique and novel offerings to enhance the holiday experiences of experiential and aspirational travellers across the country. we are glad to launch winter and festive season offers.

    Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “After an overwhelming response to our summer-special Super Holiday Sale, we are glad to launch our Winter and Festive Season offers. This 10-day sale is tailor-made to cater to the dynamic preferences of our diverse travel segments and cater to their budgets. Having always been a valued and customer-centric travel company, we are offering specially curated packages to international and domestic destinations that are attractively priced to further delight our customers. With this, we are not only providing value-for-money, but also channelling the holiday demand amongst our travellers to ensure that they get the opportunity to create memories of a lifetime.”

    The packages included are:

    GROUP HOLIDAYS INCLUDING AIRFARE:

    1.   5-Day Scenic Phuket

    Rs. 29,200

    2.   7-Day Malaysia with Singapore (Pay for 5 Nts. & Stay for 6 Nts.)

    Rs. 74,800

    3.   8-Day Wonders of Egypt

    Rs. 1,02,100

    4.   7-Day Highlights of Australia

    Rs. 1,73,900

    5.   10-Day European Splendours

    Rs. 1,59,800

    6.   8-Day European Dreams

    Rs. 1,27,200

    7.   8-Day Russia with Almaty

    Rs. 99,400 (Ex-Delhi)

    8.   8-Day South Africa with Kwantu

    Rs. 1,40,400

    CUSTOMISED HOLIDAYS WITHOUT AIRFARE:

    4-Day Bali / Bangkok / Phuket /Pattaya / Kuala Lumpur / Colombo at just Rs. 6,990

    4-Day Krabi / Langkawi / Penang at just Rs. 9,990

    Inclusions — Accommodation, Breakfast, City Tour, and Return Airport Transfers

    HOLIDAYS OF INDIA:

    1.   6-Day Bhutan – Rs. 47,200 (Ex-Delhi)

    2.   6-Day Andaman – Rs. 41,900

    3.   2-Day Rann Utsav – Rs. 8,900 (Ex-Bhuj) Land Only

    Also Get a 4-Day International Holiday Free on your holiday.
    You can choose from among Singapore, Thailand, Malaysia, Bali, Dubai, Egypt, and Mauritius.
    This Holiday includes Accommodation, Sightseeing, Transfers, and Breakfast.

  • Free Fire – the World’s Most Downloaded Mobile Battle Royale Game –  Suited for Gamers in India

    Free Fire – the World’s Most Downloaded Mobile Battle Royale Game – Suited for Gamers in India

    MUMBAI: Free Fire, the world’s most popular mobile battle royale game, was designed to deliver the premium battle royale experience to players all across India. Garena’s first self-developed game set out to address a need with players who wanted a highly immersive and enjoyable social battle royale game, designed specifically for mobile phones.

    Free Fire allows users to enjoy the premium mobile battle royale experience on almost any smartphone, and its quicker gameplay with smaller maps offers an engaging and immersive experience every round. The social and interactive elements of Free Fire, including  its unique guild system and story arcs for main characters in the game, ensure  players are always enjoying the game with those around you.

    Free Fire’s deliberate design and social gameplay has grown rapidly to become a favourite all over the world. As of May 2019, Free Fire has more than 450 million registered users, and over 50 million peak daily active users. Free Fire was the third most downloaded mobile game and the most downloaded battle royale game globally across the Google Play and iOS App Stores combined in the second quarter of 2019, according to App Annie. It also continued to be the top ranking game by monthly active users in Latin America in the second quarter, according to App Annie.

    Free Fire has one of the largest and most engaged global games community. Garena World 2019, which hosted the first-ever Free Fire World Cup, saw close to 270,000 attendees over the 2-day event. Free Fire World Cup attracted more than 27 million online views in total and recorded peak concurrent viewers of over 1.1 million on YouTube. Additionally, the recently concluded Free Fire Pro League Brazil 2019 saw close to 13 million views on YouTube alone. 

    Free Fire World Cup 2019, held in Bangkok, Thailand, in April 2019

     

    Team New X was crowned champions for the Free Fire Pro League Brazil 2019
     

  • Times Prime offers complimentary access to Cure. Fit to keep you and your wallet fit

    Times Prime offers complimentary access to Cure. Fit to keep you and your wallet fit

    MUMBAI: India’s first comprehensive lifestyle membership, Times Prime has partnered with Cure.Fit, the country’s largest health & fitness destination to offer its subscribers exclusive benefit that empower well-being across physical & mental fitness as well as health foods. Times Prime subscribers can now enjoy complimentary access to 10 workout sessions designed and run by highly qualified fitness experts at Cult.Fit as well as annual discounts of Rs.1200 on healthy and wholesome Eat.Fit online food orders that cater to every palate and every wallet. This offer is live and redeemable at any of Cure.Fit’s locations across Bengaluru, Delhi-NCR, Mumbai, Hyderabad, Chennai, Pune and Jaipur.

    At an introductory price of Rs. 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to 7 premium memberships that include Swiggy Super, Gourmet Passport by Dineout worth Rs. 1499, Gaana+ by Gaana worth Rs. 399, exclusive access to TOI+ worth Rs. 1200 the ad-free online version of the world’s largest circulating newspaper, FreshClub subscription worth Rs. 399 and annual Urbanclap’s premium Beauty & Wellness and Homecare packages worth Rs. 3600. 

    Vivek Jain, Business Head – Times Prime said, “At Times Prime, we handpick premium benefits & experiences that empower our subscribers to live their lives to the fullest and strive to be better everyday. Cure.fit is among the only platforms that takes a holistic approach towards health and fitness that was a natural fit for our premium user-base. We are confident our users would appreciate these new incentives to build the habits required for a healthy lifestyle in the easiest and most effective way – be it food or fitness.”

    “At Cure.Fit, we’ve been revolutionising the concept of fitness by integrating online and offline experiences across fitness, nutrition and mental wellbeing. With the aim to make a healthy lifestyle fun and easy, we have done some path-breaking work making group workouts fun, daily food healthy & tasty, mental fitness easy with yoga & meditation, and medical & lifestyle care hassle-free. We are confident Times Prime subscribers would love our facilities and services in their journey to a more fulfilling life.” Naresh Krishnaswamy, Head – Growth & Marketing, Cure.Fit said.

    Times Prime’s exclusive payment partnerships with HDFC Payzapp, HDFC Times Card & Times Points can be used to purchase the Times Prime membership at up to 50% discount. Customers can easily recover their membership fee within the first week and save up to Rs. 60,000 every year, making Times Prime the most comprehensive and cost-effective premium subscription service available in India.

  • Sony YAY!’s perfect weekend treat for young fans with its YAY! Fest

    Sony YAY!’s perfect weekend treat for young fans with its YAY! Fest

    MUMBAI: After a fun-filled weekend with their favourite Jholmaal Jodi Honey & Bunny, kids are all set to kick start their week on a positive note. Sony YAY!’s coolest toons visited Noida and gave an enthralling experience by bringing YAY! Fest to their city. The fun-filled Fest took place at Funcity, DLF Mall of India on August 24 and August 25.

    The beloved toon duo met and interacted with young fans and played some fun games. A few lucky winners got the chance to win YAY!-branded goodies. The toons left everyone amazed with their dance moves. It was a treat for the kids as they witnessed their beloved characters Honey and Bunny up-close and had the best time by meeting and dancing with them and taking innumerable selfies. The kids also witnessed magic tricks, played exciting games, went on fun rides and even attended a movie screening making it a super-duper weekend.

    Sony YAY! plans to come up with many more such activities with delightful performances by the toons, photo sessions, games and goodies thus giving kids and families something fun to look forward to.

    So, stay tuned to Sony YAY! and experience the magic that will make you say YAY!

  • Witness Victor Hugo’s classic redefined to a contemporary drama with Les Misérables on Zee Café

    Witness Victor Hugo’s classic redefined to a contemporary drama with Les Misérables on Zee Café

    MUMBAI: Victor Hugo’s renowned masterpiece that has transcended across generations, Les Miserablés explores the struggles and triumphs of the underclass and the quest for a better life. Against the epic backdrop of France at a time of civil unrest, Les Misérables is the story of Jean Valjean, a former convict unable to escape the shadow of his past, as his paths cross with that of Fantine’s, a working-class woman abandoned by her rich lover. As revolutionary violence ignites on the streets of Paris, Jean Valjean begins an epic journey towards self-acceptance, redemption and love.

    Watch Les Misérables only on Zee Café from 28th August at 10 PM.

    Highlights of the show:

    Victor Hugo’s classic redefined from the written word, music and film to an 8-part drama series
    Starring the Academy Award winning actress Olivia Colman along with Dominic West and Lily Collins
    A story more than 150 years old, the captivating drama still holds relevance today
    IMDB: 7.8

  • Supermoon once again! Public demand gets Russell Peters back to India

    Supermoon once again! Public demand gets Russell Peters back to India

    MUMBAI: It seems the mother ship India cannot get enough of its dear ol' boy 'Russell' and nor can he stay too away for too long from screaming 'desi' fans here. Comedy superstar Russell Peters is coming back to perform in India this October as part of a return leg of his smash hit 'Deported World Tour'.

    The occasion is unprecedented in many ways as Peters was in India just in June 2019, raking in the LOLs at sellout shows in the first edition of Zee Live’s Supermoon. The three events, in Bangalore, Delhi and Mumbai set such attendance records, the forces have rejoined to make an encore happen, but in three wholly different cities.  

    Recently announced as one of the '50 Best Comics of All Time' by Rolling Stone, the Emmy®, Gemini® and Peabody® award winning Indo-Canadian superstar will perhaps by on the last leg of his 'Deported World Tour'. In this phase II of Supermoon, he will perform in Pune on 1st October 2019, Ahmedabad on 4th October 2019 and in Hyderabad on 6th October 2019.

    Sharing his excitement for making 2019 a double whammy for India, Peters said, "Our India leg earlier this year was 'sold out' but I could sense from the sheer response that a lot more people could lap it up once more. I've always loved performing in India – the audiences here have some crazy enthusiasm and energy – and this time they'd be from cities I haven't performed in." 

    The 'Deported World Tour' started in February 2018 in Perth, Australia and has been seen by over 300,000 fans in 40 cities across 20 countries. Listed on Forbes as one of the top ten Highest Earning Comics in the U.S. since 2009, Peters has spent the last 29 years building a career to become one of the biggest comics in the world. Thanks to YouTube and his global following, Peters has sold-out arenas from Madison Square Garden to the Sydney Opera House. Peters has also performed for the troops in Afghanistan, Iraq and on the USS Eisenhower and the HMCS Winnipeg, and appeared on The Tonight Show with Jay Leno, Lopez Tonight, Jimmy Kimmel Live, The Late Late Show with Craig Ferguson and on HBO, CNN, MTV, BBC, Showtime and Comedy Central. Peters 2010 memoir, Call Me Russell was a Globe and Mail number one bestseller in Canada.

    Swaroop Banerjee, COO, Zee Live, said: “Supermoon is our flagship IP for Comic and Music talents. The idea was to promote 'larger than life' acts in these genres. The first edition of the 'Deported World Tour' gave us 4 soldout arena shows in Bangalore, Delhi and Mumbai with millions engaging with us on our social universe. Russell has a pulse globally that connects with everyone, closer home, let me tell you, the energy of close to 20,000 audiences was absolutely phenomenal coupled with the brands that engaged with us simply made the decision easier. 

    We approached Russell for a second edition in 3 new markets and he obliged. Pune, Ahmedabad and Hyderabad will experience the Supermoon ft. Russell Peters Deported World tour early October and as an organization it gives us immense joy when our audiences engage in this manner. Under brand Supermoon we will continue to deliver our promise of truly larger than life acts in the coming season. I am grateful to Russell and Clayton for making this work, we have found true partners in Oranjuice Entertainment who closely work with us for our international formats.”

    VG Jairam, Co-Founder. Fountainhead Mktg & Oranjuice Entertainment, said, “Oranjuice Entertainment is proud to partner with Zee Live to bring the best of international live entertainment talent for Indian markets. We are extremely pleased to see the positive response the first edition of Supermoon received, and all of us here are immensely excited for its phase II! Our collective effort is to deliver best of international and local live entertainment across markets in India thus creating a touring ecosystem and create value for the consumer and brand partners”

    It's not every year that this 'Supermoon' comes twice! If you love observational comedy and have the appetite to laugh for a couple hours straight, don't miss Russell Peters in your city, book your tickets on Paytm Insider: https://insider.in/russell-peters-deported-world-india-tour/article

  • Social Beat leverages user-generated content to reach the new internet users

    Social Beat leverages user-generated content to reach the new internet users

    MUMBAI: The best way for a brand to tap newer audiences and widen their clientele is by sharing content for the users, by the users. This notion paved the way for user-generated content (UGC) – the next big thing in the online marketing space. With big platforms like TikTok, Twitter and Instagram leading the way when it comes to user-generated content, brands are now leveraging this to promote better recall and engage with the next billion Internet users. Keeping this in mind, Social Beat, one of India’s fastest-growing digital marketing solutions company, is working with leading brands to tap the power of UGC. 

    Swiggy, India’s largest food ordering and delivery platform, is working with Social Beat to launch their first-ever talent show – SwiggyStarhunt. The objective of the talent show is for the delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. These videos come under the categories of acting, dancing, singing and musical instruments. The campaign which is ongoing has already got multiple entries and views on TikTok.  Social Beat is also working on a robust social media strategy in 11 languages to reach a pan-Indian audience. 

    Another successful campaign in terms of user-generated content is that of “Seasons of Chocolates” launched by Social Beat and Callebaut Chocolate Academy. As part of the campaign, top chefs from across India were asked to share innovative chocolate dishes that celebrate Indian festivals such as RakshaBandhan, Eid, Diwali, etc. The posts were shared with the hashtag #MadeWithCallebaut and contributed to the brand awareness of Callebaut Chocolate Academy.

    “User-generated content is definitely the way to increase engagement and consumer trust. With the availability of low-cost smartphones and data plans, more and more Indians are getting online and the best way to engage with them is by getting them involved in your marketing strategy”, says VikasChawla, co-founder of Social Beat. 
     

  • Regiment Diaries from EPIC Channel now available on Netflix India

    Regiment Diaries from EPIC Channel now available on Netflix India

    MUMBAI: EPIC Channel, India’s leading infotainment channel announced an exclusive licensing of its marquee show Regiment Diaries to leading OTT platform, Netflix. The show takes viewers behind the heavily guarded gates of army regimental centers, to showcase the legacy, history, and traditions of the various regiments of the Indian Army and the rigorous training that transforms a civilian into a soldier. An EPIC Original, the show will continue to air on EPIC TV, is available on EPIC’s OTT platform EPIC On, and will simultaneously be available on Netflix, enabling it to reach a larger audience.

    The show points the spotlight at the real stories of soldiers, both serving and retired, who share their anecdotes of army life and their experience as soldiers of India in times of peace and war. The show covers thirteen regiments of the Indian army including Madras Engineers Group, Rajputana Rifles, Sikh Regiment, Jat Regiment, Maratha Light Infantry amongst others.

    Adita Jain, Head – Syndication & Acquisition, EPIC Channel said, “We have always had very encouraging response for our shows on Netflix, and we are very excited to present the stories of the pride of our nation. We look forward to this association and hope our viewers enjoy the tales of our nation’s brave hearts.”

    Regiment Diaries joins the list of EPIC Original content which has been previously licensed by Netflix including Devlok with Devdutt Pattanaik, Stories by Rabindranath Tagore, Raja Rasoi Aur Anya Kahaniyaan and Dharmakshetra.

  • Kunal Rawal’s Winter/Festive’19 collection “CONFLUENCE” unveiled at the 20th year of Lakme India Fashion Week

    Kunal Rawal’s Winter/Festive’19 collection “CONFLUENCE” unveiled at the 20th year of Lakme India Fashion Week

    Mumbai: The eccentricity of the new collection is inspired from the thought of versatility and new age grooms. Merging tradition with millennial, Kunal presents an exciting design solution to the men’s wear wardrobe!

    Confluence, the name is inspired by various elements of the collection such as rock and roll, grunge, military rodeo; a clash of few worlds that come together seamlessly.

    An element of bespoke streetwear with motifs like rocket rose etc. deconstructed silhouettes and technical baraat kurtas target the contemporary pulse. The play of cuts and patterns and garment construction creates multi-utility in every garment.

    This season comes up with elements which have never been seen before. Inspiration from heritage archives comes in the form of Indian handlooms for the kurta over-shirts. Craft touches includes embroidery giving the ordinary function a new avatar with texture play, combining digital prints with embroidery for the first time.

    For the first time, metal detailing is presented in the traditional wear, for e.g adding functional metal clasps with our bundi giving a liveliness and class to the look.

    The Bandhgala comes in a variety of options, worn over shirts and kurtas. Sherwanis with curved hemlines that cheat the silhouette and the layering of shirt, waistcoat, kurta and trousers. Fitted with tight ankle length trousers, tailored bottoms will set a trend for the coming season.

    The rodeo grunge is reflected in distressed styles with layered cuts, extending the inspiration to the finer details of every look. Color palette is new and exciting infusing darker shades like cobalt going into pinks and mint.

    A story behind every design, makes the collection a must have for every groom and grooms men to be. It is a fusion of ideal festive wear that could be termed as an anti-trend but multifunctional collection that will allow the wearer to adapt and express his individual style quotient for the coming season with his unique stamp.

    The runway will be a carnival of colors representing the different moods and variants for every occasion.

    Excited about the launch of this new collection, Kunal Rawal said, “My festive collection this season takes me back to my love for grunge and rodeo. Titled Confluence, you will witness a clash of different worlds with hints of industrial grunge, rodeo & multifunctional outfits. Modern street wear combined and our Indian roots are brought together to offer diversity to the contemporary Indian man, who is looking for versatile outfits that they could multi task in. This time we are trying to take our concept a notch deeper with the fabric and garment construction. The collection comes to life with my favorite limited edition boAt x Kunal Rawal accessories…a must have for every KR man!”

    boAt accessories brings the collection to life in its full glory on the runway with boAt x Kunal Rawal special edition collection!

    On the association, Aman Gupta, Co-founder, boAt said, “At boAt, we aim at curating sound experiences that resonate with an individual’s rhythm, beat and style. The collaboration with Kunal Rawal and Lakmé Fashion Week has given us the ideal platform to position our brand among millennial who don’t shy away from expressing their style quotient.  The capsule collection designed by Kunal are refreshing and inspiring, which is completely in sync with boAt’s philosophy.”

  • ZOYA – A Tata Product introduces “Rhapsodie”

    ZOYA – A Tata Product introduces “Rhapsodie”

    Mumbai: ZOYA from the House of Tata, presents Rhapsodie, an artistic collection characterized by delicate fluid designs and fascinating rare stones. It is inspired by the celebrated techniques of haute cuisine, reimagined into enticing forms of haute joaillerie. With an abstract interpretation of gourmet techniques such as dripping, brushing, layering, scaling, wrap and roll, pinch and fold, this summery collection redefines the rules of fine jewellery with versatile and wearable pieces, which are perfect for brunches and casual outings. 

    Celebrated interior designer Susanne Khan and master chef Sarah Todd joined ZOYA’s Brand Head, Amanpreet Ahluwalia at the launch of this exquisite collection.As a founder of India’s first and most unique design concept store, Charcoal Project, Sussanne’s focus on design and creativity found synergy with ZOYA’s own approach to creation of collections while Sarah, an internationally acclaimed restaurateur and chef was the perfect match for the event with gourmet plating techniques being the focal point of Rhapsodie.

    Said Sussanne Khan, “The collection is a rare visual treat.  As a designer I appreciate its uniquely sweeping forms, colors and textures. Also, the brilliance of the stones – rutilated quartz, peridots, tiger eyes and briolettes in interesting shapes and forms, make the pieces truly alluring.The use of refined technology and fine detailing have created a distinguished line of contemporary masterpieces that blend graceful femininity with industrial modernity.”

    Sarah demonstrated various gourmet techniques that have inspired the collection to Sussanne and guests present at the event. Post which, the guests also tried their hand at different plating techniques. The collectionwhich is designed for a quintessential ZOYA woman and is an ode to her passion and creativity,features a stunning variety of chic yard chains, an array of playful rings and earrings, differentiated bracelets and exquisite pendants. 

    Speaking at the event Sarah Todd said, “I am excited to be at the ZOYAcollection launch. I admire the creativity and craftsmanship reflected in this stunning collection, Rhapsodie, which translates the richand diverse techniques of gourmet, into exquisite works of art. It is a creative concept and we have tried to show some of these techniques here today that have inspired the beautiful designs in this collection.”
    Concluded Amanpreet Ahluwalia, Brand Head, ZOYA, “Rhapsodie is a unique and artistic collectioninspired from different techniques of gourmet. It is characterized by fluid designs and differentiated texturesrealized through exquisite craftsmanship. It also introduces an interesting array of precious stones in fine jewellery, which are not usually seen in India. Meant fora modern, erudite woman who is a connoisseur of art, this collectionis a tribute to her love, her passion, her fire and her creativity.”