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Category: Press Release

  • AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text

    AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text

    MUMBAI: In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence. Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.

    Scoop leverages machine learning to mine insights from customer conversations across voice, video, and text sources to discover sales opportunities. The insights gleaned by the AI can be utilized to coach sales representatives, helping them win more deals with more efficient conversations over time.

    Conversations between a sales representative and a customer are a storehouse of valuable information that usually lies untapped.These conversations usually happen across channels and mediums. Scoop ensures that all the conversations are transcribed and searchable, which are then mined by ML algorithms to uncover unique market insights.

     The platform provides a clear and timely view of customer intent, while revealing the gaps and strengths of the representatives. This information can thus be analyzed to prepare a personalized coaching plan, shared with each representative, to unravel the mystery of why deals are won or lost. Scoop aims to enable enterprises to leverage conversational analytics, understand the key problems and eventually skyrocket their conversions.

    VeerChand Bothra, Co-founder of Scoop said, “Although enterprises have CRMs to address multiple customer problems, there is a need to go beyond that. Rep-customer conversations comprise a barrage of hidden details, which CRMs fail to cover. Analyzing this information is critical for an enterprise to win customers. Our latest product, Scoop leverages ML algorithms to decode conversations and perform conversational analytics for generating effective marketing leads, helping digital sales teams close a deal during customer interactions. We foresee this product emerging as a game-changing tool for enterprises, helping them identify areas of improvement, and achieve large-scale success in the long run.”

    Several enterprises are already leveraging new-age tools like chatbots, live chat, natural language processing, and automated speech recognition, among others to decipher conversations and help sales teams maximize conversions.

    Scoop is an expansion of SalesTech that goes beyond CRM and is intricately designed to help enterprises secure more customers in the future.

  • MMA India announces Marketer only Jury for Smarties 2019 Awards

    MMA India announces Marketer only Jury for Smarties 2019 Awards

    MUMBAI: Mobile Marketing Association (MMA) India, today announced the Jury for the 2019 edition of the MMA India Smarties Awards and as always it’s a only marketers jury. Keeping in mind the inorganic growth of new age marketing ecosystems  Ravi Desai of Amazon India has been appointed as Jury Chair. The 2019 edition of the awards will be handed out on 27 September 2019 at the Smarties awards night to be held at Taj, Santacruz Mumbai. However, the jury deliberations are scheduled for 29th of August this month.

    Accompanying Ravi Desai of Amazon India as Jury Chair, the following senior brand marketers are jurors for the 8th edition of Smarties:

    Pawan Sarda – Group Head Digital, Future Group
    Abhishek Desai – Marketing Director, Procter & Gamble, India Sub-Continent
    Amit Sethiya – CMO, Syska Group
    Amit Tiwari – Vice President Marketing, Havells India
    Asha Kharga – CMO, Axis Bank
    Deepali Naair – Director Marketing, IBM India & South Asia
    Gauravjeet Singh – General Manager Media (South Asia), Unilever
    Hitesh Malhotra – CMO, Nykaa
    Jayraj Jadhav – Head of Marketing & E-commerce, TATA AIG
    Neel Pandya – Head of Media, L’Oréal
    Nipun Marya – Director Brand Strategy, Vivo India
    Punitha Arumugam – Hotstar Transformation and Ads, Hotstar
    Ravi Santhanam – CMO, HDFC
    Rohit Dadwal – Managing Director APAC, MMA
    Sai Narayan – PaisaBazaar Group
    Sujit Ganguli – Senior General Manager & Head – Corporate Brand and Communications, ICICI Bank Ltd
    Sandeep Ranade – Executive Director and Co-Lead West (Quantitative), Insights, Kantar 

    Smarties 2019 Jury Chair, Ravi Desai said, “It will not be easy judging the entries this year, where except, that the level of creativity brought to the table will exceed our expectations as the standards of submission improve year on year. I am excited to be the jury chair for this year’s MMA Smarties awards. This is such a great platform for the mobile marketing fraternity to connect, innovate and transform the way people experience brands via technology.”

    Back for its eighth season this year, the Smarties India Awards have grown rapidly, remaining focused on its core mission to accelerate the transformation and innovation of marketing through mobile in the region. The Awards is the world’s only global mobile marketing awards program that honours innovation, creativity, success and Business Impact.

    Moneka Khurana, Country Head, MMA India, “MMA Forum & Smarties is a unique annual event that brings the greatest marketing minds on to one platform to identify and celebrate the plethora of emerging talent and technologies in the industry. It’s not every day you get the best ideas and the brightest minds in the mobile marketing world in one room. Being evaluated by a marketer only jury comprising CMOs and business leaders is an endorsement in itself for the great work being done the industry.”

    MMA continues to build on its mission to accelerate the transformation and innovation of marketing through mobile and SMARTIES is one of MMA’s most recognised platform which showcases the best of the best in mobile marketing and recognising those that have created new benchmarks and engaged consumers in a way that is only possible through mobile.

  • Celebrating confident beauty with Bobbi brown’s indian brand ambassdor, Tara Sutaria along with global ambassadors yara shahidi, elizabeth olsen & nini

    Celebrating confident beauty with Bobbi brown’s indian brand ambassdor, Tara Sutaria along with global ambassadors yara shahidi, elizabeth olsen & nini

    MUMBAI: Bobbi Brown Cosmetics is proud to partner with four multi-dimensional women to magnify its original ethos of celebrating individual beauty and women empowerment with the launch of the “Confident Beauty” campaign. The newest face of Bobbi Brown India, Bollywood Actress Tara Sutaria, along with American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi are the brand’s global celebrity spokeswomen, sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.

    “Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally catering to a much wider range of skin tones.

    Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones. Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick. The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural

    undertones that create each women’s unique skin color. The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.

    All 43 shades of the Skin Long Wear Weightless foundation will now be available in India starting July 30th, 2019 at all Bobbi Brown stores across the country, including our retail partners such as Sephora and our online retail partners, Nykaa.com and Myntra.com

    “In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. Its surreal to be a part of the brand and makes me proud that it holds the same values that I believe in.” says Indian actor, dancer and singer, Tara Sutaria.

    “It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer & women’s advocate, Elizabeth Olsen.

    Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: the importance of inclusion, in all spaces, on a foundational level. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

    Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red-carpet appearance by her longtime makeup. “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”

    In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics has officially launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

     

  • Vigo Video launches the trailer of India’s First-ever Vertical Web Series – Pyaar Tera Superstar

    Vigo Video launches the trailer of India’s First-ever Vertical Web Series – Pyaar Tera Superstar

    MUMBAI: Vigo Video, a short-video platform, today announced the launch of the trailer of India’s first-ever vertical web-series titled Pyaar Tera Superstar. Based on the millennial love relationship of Divyanka Sirohi, a Vigo Creator, the web series revolves around her digital romance, which eventually blossomed into a real-life love story.

    Catch the trailer of India’s first vertical web series: https://youtu.be/-USwiWfONWI
     

    The web-series, which is shot in a vertical format to resonate better with smartphone users, will be released on Vigo Video on September 3. 

  • This September upgrade your binge-watch list with Hotstar Premium

    This September upgrade your binge-watch list with Hotstar Premium

    MUMBAI: Ring in the month of September with some of the best international movies and shows. From comedy to action, thriller to drama – pick a new title to binge watch or catch the latest seasons of some of your all-time favourites; Now Streaming on Hotstar Premium

    MOVIES ON HOTSTAR PREMIUM

    The Hate U Give

    Based on the best-selling novel, The Hate U Give tells the story of Starr Carter, who lives in two worlds: the poor, black neighbourhood where she resides and the mostly white prep school she attends. This uneasy balance is shattered when she witnesses the fatal shooting of her childhood friend by a policeman. Facing pressures from all sides, Starr must find her voice and stand up for what’s right.

    Cast: Amandla Stenberg, Regina Hall, Russell Hornsby, KJ Apa, Algee Smith, Lamar Johnson, Issa Rae, Sabrina Carpenter

    TV SHOWS ON HOTSTAR PREMIUM

    Mayans MC (Season 2)

    Part of the same fictional world as ‘Sons of Anarchy’, this show deals with the Son’s rivals-turned-allies – The Mayans Motorcycle Club. Season 2 is set in a post-Jax Teller world, "Mayans MC" sees EZ Reyes, a former golden boy now fresh out of prison, as a prospect in the Mayan MC charter on the California-Mexico border who must carve out his new outlaw identity.

    Cast: JD Pardo, Clayton Cardenas, Sarah Bolger

    04 September

    The Deuce (Season 3)

    Trace the beginnings of the billion-dollar pornography industry from its start in 1970s Times Square, in the gritty drama from creators George Pelecanos and David Simon. Themes explored include government and police corruption, the violence of the drug epidemic and the real-estate booms and busts.

    Cast: James Franco, Daniel Sauli, Mustafa Shakir

    10 September

    Mr Inbetween (Season 2)

    Juggling a new relationship, parental responsibilities, friendship and a sick brother while earning a living would be difficult for anyone but it’s particularly difficult when you’re a hitman. Ray Shoesmith ‘takes care of people’ — collecting debts, relieving them of drugs and guns, and often taking care of them on a permanent basis. Ray demands respect and does not tolerate anyone who doesn’t live up to his very strong and very clear code of ethics. As a series of very unfortunate and darkly funny events play out, the bodies pile up, and Ray must avoid being one of them.

    Cast: Scott Ryan, Justin Rosniak, Brooke Satchwell, Jackson Tozer

    13 September

    Room 104 (Season 3)

    An anthology series set in a single hotel room, where every guest who comes to stay reveals a unique set of circumstances and quirks.

    Cast: Ensemble

    14 September

    American Horror Story: 1984 (Season 9)

    An anthology horror story that follows a different set of characters and storylines each season. The ninth season titled American Horror Story: 1984 is said to be inspired by the slasher movies of the 80s.

    Cast: Emma Roberts, Gus Kenworthy, Sarah Paulson

    19 September

    This is us (Season 4)

    This Is Us chronicles the Pearson family across the decades: from Jack (Milo Ventimiglia) and Rebecca (Mandy Moore) as young parents in the 1980s to their 37-year-old kids, Kevin (Justin Hartley), Kate (Chrissy Metz) and Randall (Sterling K. Brown) searching for love and fulfilment in the present day. This grounded, life-affirming dramedy reveals how the tiniest events in our lives impact who we become, and how the connections we share with each other can transcend time, distance and even death.

    Cast:  Milo Ventimiglia, Mandy Moore, Sterling K Brown, Chrissy Metz, Justin Hartley

    25 September

    The Resident (Season 3)

    The provocative medical drama follows a group of doctors at Chastain Memorial Hospital, as they face personal and professional challenges on a daily basis.

    Cast: Matt Czuchry, Emily VanCamp, Manish Dayal

    25 September

    Empire (Season 6)

    The series centres on the fictional hip hop music and entertainment company, Empire Entertainment, and the drama among the members of the founders' family as they fight for control of it. The sixth and epic final season of the ground-breaking cultural phenomenon Empire promises to be filled with drama, shocking surprises and more jaw-dropping moments.

    Cast: Terrance Howard, Taraji P. Henson, Bryshere Y. Gray, Trai Byers

    25 September

    It’s always sunny in Philadelphia (Season 14)

    Five friends with big egos and slightly arrogant attitudes are the proprietors of an Irish pub in Philadelphia.

    Cast: Charlie Day, Glenn Howerton, Rob McElhenney, Kaitlin Olson, Danny DeVito

    26 September

    Single Parents (Season 2)

    A group of single parents leans on each other to help raise their kids while maintaining some semblance of personal lives

    Cast: Taran Killam, Leighton Meester, Kimrie Lewis

    26 September

    Modern Family (Season 11)

    The Pritchett-Dunphy-Tucker clan is a wonderfully large and blended family. These three families are unique unto themselves, and together they give us an honest and often hilarious look into the sometimes warm, sometimes twisted, embrace of the modern family. The show returns with its 11th and final season.

    Cast: Ed O’Neill, Sofia Vergara, Julie Bowen, Ty Burrell, Jesse Tyler Ferguson, Eric Stonestreet, Sarah Hyland, Ariel Winter, Nolan Gould, Rico Rodriguez, Aubrey Anderson-Emmons, Jeremy Maguire

    26 September

    Perfect Harmony

    When former Princeton music professor Arthur Cochran unexpectedly stumbles into choir practice at a small-town church, he finds a group of singers who are out of tune in more ways than one. Despite the ultimate clash of sensibilities, Arthur and his newfound cohorts may just be the perfect mix of individuals to help each other reinvent and rediscover a little happiness, just when they all need it most.

    Cast:  Bradley Whitford, Anna Camp, Will Greenberg

    27 September

    Fresh Off The Boat (Season 06)

    A Taiwanese family – The Huang’s deal with culture shock while moving to America in 1990s.

    Cast: Randall Park, Constance Wu, Hudson Yang

    28 September

    Bless the Harts

    Bless The Harts is a new half-hour animated comedy that follows the Harts, a Southern family that is always broke, and forever struggling to make ends meet. They one day hope to achieve the American dream, but they’re already rich – in friends, family and laughter.

    Voice: Ike Barinholtz, Jillian Bell, Kristen Wiig, Maya Rudolph

    30 September

  • Stolen Son: A CNN Freedom Project Documentary

    Stolen Son: A CNN Freedom Project Documentary

    MUMBAI: Persecuted in Myanmar, forced to seek refuge in neighboring Bangladesh and then exploited and trafficked to places unknown. That’s the reality for many Rohingya Muslims living in Cox’s Bazar – now the world’s largest refugee camp accommodating nearly one million people – as they are targeted by human traffickers and lured from the refugee camp with false promises of employment and better living conditions.

    CNN travels to Cox’s Bazar to shed light on this troubling reality in ‘Stolen Son: A CNN Freedom Project Documentary’, a powerful new film that tells the story of one mother’s desperate attempt to find her missing 12-year-old son.

    ‘Stolen Son’ follows Dominika Kulczyk of the Kulczyk Foundation as she meets Fawzia Karim Firoze and Wahida Idris, leaders of the Bangladesh National Woman Lawyers Association and lawyers in the Supreme Court of Bangladesh, as they work to seek justice for impoverished women and children who are often ignored by the judicial system.

    CNN goes with the lawyers as they visit Arakan Rohingya Society, a community center in Cox’s Bazar currently dealing with more than 400 cases of human trafficking. While there, several women come to report new cases of kidnappings and possible trafficking, including Khurshida, who says her 12-year-old son, Faisal, was taken by a neighbor’s husband three months ago. In their search, they discover the suspected kidnapper may be a criminal with ties to a pirate ship.

    “A very large percentage of the Rohingya children living in the camp suffer from malnutrition,” says Idris. “They've fled a desperate situation only to find themselves exploited by criminal trafficking syndicates. They're homeless, they're stateless. They have no identity. They have no nationality. It's the worst scenario.”

    “It’s been two years since the mass exodus of Rohingyas out of Myanmar in what UN investigators have called a genocide. And unfortunately, many of these people have been forced into slavery,” says Mike McCarthy, Senior Vice President and General Manager of CNN International. ”This important documentary shines a light on a pair of tenacious lawyers from Bangladesh who have made it their mission to fight for justice for these victims and help a heartbroken mother search for her stolen son.” 

  • TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Assam by Shri. Atul Bora, Minister of Agriculture, Government of Assam

    TAFE’s free of cost tractor rental platform – ‘JFarm Services’ launched in Assam by Shri. Atul Bora, Minister of Agriculture, Government of Assam

    MUMBAI: TAFE’s ‘JFarm Services’is a CSR initiative aligned to TAFE’s vision of
    cultivating the world to enrich the lives of farmers across India. This initiative was formally launched inAssam in partnership with the State Government, by Shri. Atul Bora, the Honorable Minister of Agriculture, Horticulture and Food Processing, Animal Husbandry & Veterinary and Town & Country Planning, Government of Assam.

    TAFE’s JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and modern farm equipment to small and marginal farmers, enhancing their productivity and increasing their income significantly.

    It facilitates the hiring of tractors and modern farm machinery to farmers, free of cost, through its
    Farmer-to-Farmer (F2F) rental platform. TAFE’sJFarm Services will collaborate with the agricultural development officers of the Assam Government to ensure wide outreach and successful roll-out of the platform.

    Agriculture continues to be the primary occupation in Assam. About 70% of the population in the state is dependent on agriculture as a source of livelihood. With majority of them being small or marginal farmers, there is tremendous potential in the state for growth and increase in productivity through farm mechanization.

    Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said: “India is a land of small farms. A majority of farmers in our country, almost 85% of them have no access to farm mechanization to improve their yields and income. JFarm Services is a CSR initiative that allows both – farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service, to benefit directly from the JFarm Services app. It is our aim to reach out to the farmers of Assam, touch the lives of millions of farmers across the country and achieve our Honorable Prime Minister’s vision of doubling farmers’ income by 2022.”

    The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

    Mr. T R Kesavan, President & COO, Product Strategy & Corporate Relations – TAFE, said: “TAFE, in collaboration with the Government of Assam, has launched JFarm Services to create sustainable agricultural productivity and growth for the state through the shared economy model.Small and marginal farmers hold about 85% of the total land holdings in the state. This initiative will support the state in making farm mechanization available to these farmers. JFarm Services is completely transparent and is free of any hidden charges or commissions.”

    Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones, is designed to run on very little data and can be used in English and Hindiapart from the various other regional languages. The
    JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

    JFarm Services, besides Assam,has a presence in states like Rajasthan, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Maharashtra, Karnataka, Andhra Pradesh, Telangana and Tamil Nadu, and has directly benefitted about 295,000 users resulting in over 820,000 hours in hired farm machinery usage. In a short span of time, JFarm Services has become one of India’s largest farm equipment aggregation operators.

  • Zee Telugu’s Zee Heroes – Episode 4, Happy ‘Pool’ Stunt

    Zee Telugu’s Zee Heroes – Episode 4, Happy ‘Pool’ Stunt

    Zee Telugu’s latest show Zee Heroes witnesses breathtaking stunts that keep viewers at the edge of their seats as last week’s tasks had gone several notches higher. As the tasks in the competition gets tougher, the ability and courage of the contestants get challenged at every stage. An amalgamation of thrill, adventure, courage, reality, entertainment and a whole lot of fear, Zee Heroes goes on-air every Sunday at 9:00 PM only on Zee Telugu and Zee Telugu HD.

    As a sneak peek to the next episode in the wilderness of Thailand, 10 daredevils perform a nerve- wracking stunt in a pool, and the team that completes the task in the least amount of the time is the winner.

    The end of every episode will witness a face-off task, and the winner of this task will be elected as Garuda contender. This week Milind and Samrat will fight for the title of Garuda contender and the Garuda winner would earn the power to save themselves or a friend from elimination.

    To find out more, don’t miss watching Zee Heroes at 9:00 PM every Sunday, only on Zee Telugu and Zee Telugu HD.

  • Ferozeshah Kotla to be renamed as Arun Jaitley Stadium

    Ferozeshah Kotla to be renamed as Arun Jaitley Stadium

    MUMBAI: In a fitting tribute to its former president Arun Jaitley, the Delhi and District Cricket Association (DDCA) has decided to name the Stadium after him. DDCA President Rajat Sharma said Stadium will be called Arun Jaitely Stadium. Ground will remain as Ferozeshah Kotla Ground. Mr Jaitley, who passed away on August 24, was president of the DDCA from 1999 to 2013.

    The renaming of Delhi’s famous cricket venue as Arun Jaitley Stadium will take place on September 12 at a function where a Stand of the Kotla ground will be named after India captain Virat Kohli as announced earlier.

    Speaking on this initiative, DDCA president Rajat Sharma said: "What can be better to have the stadium named after the man who got it rebuilt under his presidentship. It was Arun Jaitley’s support and encouragement that players like Virat Kohli, Virender Sehwag, Gautam Gambhir, Ashish Nehra, Rishabh Pant and many others could make India proud."

    Mr Jaitley, during his tenure at the Kotla, is credited with renovating this stadium into a modern infrastructure, increasing it capacity to help more fans get an opportunity to watch their favourite cricketers in action besides constructing world class dressing rooms and other cricketing facilities

    The function, to be held at the Weightlifting Auditorium, Jawaharlal Nehru Stadium, will be graced by the presence of Union Home Minister Amit Shah, the chief guest, and Minister of State for Youth Affairs and Sports Kiren Rijiju, the guest of honour.

  • LaLiga beats TikTok record with the most multitudinous football content challenge in the platform’s history

    LaLiga beats TikTok record with the most multitudinous football content challenge in the platform’s history

    MUMBAI. LaLiga has beaten another record, this time in conjunction with TikTok, the largest short-form video platform in the world. Together they have launched #HolaLaLigaSantander, a campaign which has generated more than 220,000 videos and reached over 50 million views in just two weeks.

    The challenge, which consists of fans showing off their skills by doing headed keep-ups with a virtual LaLiga ball, was a roaring success on TikTok during the first week since its launch, and this is expected to continue over the coming weeks. "We're confident that users will continue to join in this challenge so we can reach 60 million views in a few more weeks," said Noel Nuez, TikTok’s Country Manager for Spain and South America.

    LaLiga, one of the first big European leagues to open a profile on the short-form video platform, currently has 350,000 followers with many of its clubs including Atletico de Madrid, Cadiz CF, FC Barcelona, Sevilla FC, RCD Espanyol, Real Madrid CF and Real Zaragoza already on TikTok.

    "We're very happy with the activation’s results. We've teamed up with TikTok and managed to make history together. The results of this initiative have far surpassed our expectations and we're convinced that this is just the beginning," added Alfredo Bermejo, LaLiga's Director of Digital Strategy.

    Among the millions of fans from over 40 countries who took part in the initiative, it is worth making special mention of some of the sports stars, celebrities and influencers who have shaken up social media with their videos.

    They include Espanyol’s Matías Ezequiel Vargas and former US football star Jimmy Conrad, as well as freestylers Javi Freestyle – the two-time Spanish champion – and Jenifer Rosas of Mexico.

    Also involved were celebrities from the music and showbusiness world, such as the Colombian Luisa Fernanda W, whose video proved the challenge’s most popular with over 1.1 million views.

    Creativity has been the common theme in this challenge launched by TikTok and LaLiga, in which we have seen some wacky and entertaining videos. One such example is Dani Duke’s upload, considered to be one of the most creative of all of those posted by people joining in the fun.