ITV

Category: Press Release

  • The Format that changed TV forever In India and across The Globe Turns 20!

    The Format that changed TV forever In India and across The Globe Turns 20!

    MUMBAI: Big Brother, (aka Bigg Boss in India) – the original reality format – celebrates its landmark 20th birthday today.  On the 16th September 1999, nine Housemates moved in a purpose-built house in the Netherlands, equipped with 24 cameras and no contact with the outside world to be watched 24/ 7 by Big Brother. A cultural phenomenon was born, and the TV revolution aired its first ever episode that night on Dutch Broadcaster Veronica, part of RTL.

    Since its launch, Big Brother has taken the world by storm, with 471 series of 28,391 episodes commissioned in 60 markets and airing pan regionally in 80 since its launch. 7,153 housemates from around the globe have spent 35, 143 days in the house and there have been 5, 035 evictions.

    Twenty years since its worldwide debut, Big Brother is enjoying one of its best years yet and is constantly being renewed internationally with 22 productions in 18 markets confirmed to air in 2019.

    In India Bigg Boss has conquered audiences, in Hindi, Kannada, Bangla, Telugu, Marathi, Tamil and Malayalam. With 30 seasons under its belt Globally Endemol Shine India is the only one in history of the franchise who has produced the Big Brother format (Bigg Boss) in multiple languages for different broadcasters. Bigg Boss has now been produced in India in 7 languages and today produces more than 600 episodes in a 365-day calendar year.

    With huge stars such as Salman Khan, Kamala Hassan, Nagarjuna, Mohanlal, Mahesh Manjrekar and Sudeep as hosts, an interesting mix of contestants and an amazing creative and production team, the show continues to garner huge TRPs and driving in viewers every season.

    Talking about the completion of 20 years of Big Brother globally, Abhishek Rege, CEO, Endemol Shine India said, “Big Brother is undoubtedly the most popular non-scripted show across the globe entertaining viewers from all strata of society. In India too, the show has been well received and has garnered a huge fan following.  The ongoing appreciation for the franchise across the globe and in India, no matter the language, is testament to the effort of the creative and production teams at Endemol Shine globally and our understanding of geographies and of local audiences.”

    Engaging audiences with interactivity
    Big Brother is more interactive and immersive than ever, whether it be viewer polls, making decisions for tasks or else the weekly evictions which are the bedrock of many global schedules. Big Brother stands out in the way it engages the audience to be part of the show, and earlier this year saw 202 million votes cast in Brazil in a single eviction.

    Innovating with technology
    Big Brother has always thrived on changes in the tech and TV landscape and fans have more access to the show’s content than ever before, whether it be watching episodes on YouTube in Spain where the series had a dual strategy to produce the programme for linear and online or streaming on a broadcaster’s SVOD or AVOD platform in markets like the US, Canada and Finland.

    The show is innovating with tech within productions too. Big Brother Poland was the first version of the reality hit to be filmed in a real-life existing house. This has been followed by the recent relaunch in Finland, where the house was located in the heart of Helsinki in REDI shopping mall.  These new types of productions are only possible because of advanced technology and state of the art cameras which allow the show to be produced in innovative ways. It also furthers the creative freedom for the producers with fully connected houses enabling access to rooms to be limited or to give housemates certain privileges such as access to the fridge or even the coffee machine. Existing locations also have created a truly authentic environment for relationships to develop.

    Sustainability
    And the format is rolling our green initiatives too, in Germany the production team of VIP series saved an estimated 12,000 coffee cups after switching to reusable bamboo cups and all groceries for the House were sourced locally.

    In Finland, the new house will be made with recycled materials and with water scarcity a significant issue in India, the production has installed waste water recycling, as well as placing water restrictions for housemates and one of the regional versions even features an empty swimming pool to make a point about the limits.

    None of us know what the next twenty years will bring, but one thing for sure, the world is watching.

    Big Brother in numbers
     
    1. 7,153 people have entered the Big Brother house of which 517 were from Bigg Boss India so far)
    2. There have been 5,035 evictions of which 372 were in Bigg Boss India so far
    3. 28,391 episodes of Big Brother have aired globally of which 2942 were in Bigg Boss India
    4. Over 35,143 days have been spent in the house of which 2908 were in Bigg Boss India
    5. There have been 471 series to date, making 471 Big Brother winners 30 of which were in India  
    6. 3,000 people applied via telephone for the first ever series in the Netherlands
    7. There were 24 cameras in the original Big Brother house in the Netherlands. The most recent version in Finland has 51, whereas in Italy they shoot with an astounding 100+ cameras. India used 89 cameras in the BB Hindi S12
    8. The oldest housemate to enter the Big Brother house is Lionel Blair who at 85 joined Celebrity Big Brother in the UK. 75-year-old Jerry MacDonald who came third in the US series 10 in 2008
    9. Julie Chen Moonves is the longest serving Big Brother host, having presided over the US show for 19 years since its launch in 2000
    10. 1 baby has been born in the Big Brother house; this took place in the Netherlands in 2005
    11. The longest uninterrupted television broadcast of Big Brother lasted 8, 763 hours from 2nd March 2004- 1st March 2005 in Germany
    12. A record 202 million votes were cast in one eviction in Brazil in March this year.  These second highest being Bigg Boss Tamil with 19, 59, 37, 000 votes
    13. 7 versions of Big Boss in 7 different regional languages (Marathi, Tamil, Bengali Telugu, Hindi, Kannada, Malayalam) have aired in India.
    14. Big Brother has 62.5 million digital followers.
    15. There have been 7.3 billion lifetime video views
    16. 59 couples met in the House.
    17. 5 marriages have taken place within the House of which 2 were from Bigg Boss India
    18. 12 children have been born from Big Brother romances.
    19. Since launch Big Brother has been commissioned in 60 countries, some of which aired pan-regionally taking the show to 80 countries.
    20. An estimated 12,000 single use coffee cups were saved when the production of Big Brother VIP in Germany switched to reusable bamboo cups.

  • Sebamed, a German brand, launches first ever integrated campaign in India to educate new age moms and To-Be-Moms

    Sebamed, a German brand, launches first ever integrated campaign in India to educate new age moms and To-Be-Moms

    MUMBAI: Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it 100% safe & healthy with a promise of The Best protection from day 1.

    Sebamed, marketed by USV Pvt. Ltd in India, has enjoyed the trust of moms with its wide range of pH 5.5 based products ever since its launch in the market. A household name amongst new moms, it is a pioneer in pH 5.5 based products globally that are clinically proven to prevent any damage to the delicate baby skin and keeps it soft & glowing. Due to its superior benefit, it is highly recommended by leading paediatricians across India as the best baby skin and hair care brand.

    Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on-ground outreach programmes to drive credibility and advocacy.

    Attached along with this email is the detailed press release. Multi-lingual TVC videos along with campaign creative stills can be downloaded from here.

    Hope you will be able to feature this campaign announcement. We also have official Sebamed spokespersons available to address any questions you may have in relation to brand, products and new campaign. Feel free to reach out to us should you require any additional information.

  • The one where Comedy Central India celebrates the 25th anniversary of friends

    The one where Comedy Central India celebrates the 25th anniversary of friends

    MUMBAI: Marking the milestone 25th anniversary of Friends, Comedy Central India is creating an unforgettable fan experience to celebrate one of the most-watched show on television history. As Janice would say “Oh. My. God!”  It’s been a quarter of a century since we first watched Rachel enter Central Perk in her wedding dress, while Monica, Phoebe, Ross, Chandler & Joey sat on the iconic orange couch. Finding comfort in the relatable characters and amusing storylines, millions of fans around the world continue to watch and re-watch the show over-and-over again.

    “Despite the comedy’s emotional finale many years ago, Comedy Central has kept the connection with fans alive, while continuing to attract newer generations to this ageless show. Friends is one of the most revered shows in television history and we’re constantly piquing interest of fans through innovative programming, on-ground activities and social media banter, reinvigorating the spirit of the show in its huge fanbase.” commented, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18.

    Cherishing this bond, Comedy Central India takes the Anniversary celebration a few notches higher by rewarding the ‘Wackiest Friends Fan’ with a paid trip to New York and a visit to the sold-out Friends 25 Pop-Up Experience along with a friend. Recreating some of the most memorable moments from the show, the Friends 25 Pop-Up gives the show’s most ardent followers a peek into the lives of their favorite characters and their unforgettable scenes.

    Can’t make it to New York? There’s something for everyone as Warner Bros. Television Group continues the 25th anniversary celebration of Friends with a comprehensive new free Friends 25 App. Curated with memorable quotes from the series, fun Friends-themed frames, stickers, and more, the app incorporates features such as AR (Augmented Reality) filters, trivia, wallpapers, recipes from the show (including the Moist Maker, Joey’s Meatball Sub & Phoebe’s cookies), custom frames and Photo Booth filters that fans can to add to their images. Available on Apple’s App Store and in the Google Play store, could it be any more fun?

    But Central Perk is closer than you think, as Warner Bros. Television Group and Comedy Central India bring a specially created replica of the world-famous coffeehouse’s iconic orange couch to India, giving loyal fans a unique opportunity to re-enact and re-live the countless indelible moments from the show, all while having their very own Friends-style selfie moment.

    Launching its tour in Mumbai, the couch will travel across cities nationwide.   Friends ­fans in India can determine its next stop through a poll on Comedy Central India’s official Twitter handle.

  • India Film Project announces its power-packed jury for the Season 9!

    India Film Project announces its power-packed jury for the Season 9!

    MUMBAI: India Film Project is already creating buzz in the fraternity since the announcement of its 9th edition. This year, the community of 6.5 million filmmakers and content creators will be coming together on 12th and 13th, October 2019 in Mumbai for Asia’s largest content creation festival. India Film Project (IFP) since its maiden year is recognized for bringing on board jury members with creative, impactful and cerebral expertise. Names like Shyam Benegal, Ketan Mehta, Sudhir Mishra, Sriram Raghavan, Madhur Bhandarkar, Tigmanshu Dhulia, Shoojit Sircar, Hansal Mehta, Vetri Maaran, Bejoy Nambiar, Vikramaditya Motwane, Guneet Monga and many more have been a part of IFP’s Jury in past eight seasons.  This year too, IFP has got some renowned names from the industry and announced its much-anticipated jury, who will lead and guide the aspiring talents participating in the series of exciting and top the notch challenges.  

    Below is the list of challenges curated by IFP this year and jury who will be guiding the budding film-makers in their endeavor:

    §  50-hour filmmaking – The panelists for the famous flagship property 50-hour filmmaking, this year are Abhishek Chaubey, Anjali Menon, Pal Nalin, and Pradeep Sarkar. This adrenaline rush challenge summons the participants to create content from scratch including scripting, shooting, and post-production in a span of just 50 hours.

    § Short Scriptwriting Challenge – The judges for the next compelling event Short Scriptwriting Challenge, as the name says is an original script writing competition, are Apurva Asrani, Bhavani Iyer, and Saiwyn Quadras. 

    §  Storytelling and Poster- Designing – This year IFP has yet two more interesting challenges giving discrete platforms for the amazing art of – Storytelling and Poster- Designing.   The Storytelling Challenge requires the participant to present their original spoken word poetry in the presence of the masters of the art Amandeep Kaur, Jidnya Sujata, and Yahya Bootwala. Last but not least, the Poster Challenge gives the young and imaginative minds a chance to rejuvenate the classics Film Posters giving them a revamp of their own based on the given theme. To judge this utter creative event IFP has wrapped Raj Khatri.

    To start with the talent-hub list, Apurva Asrani, National award-winning filmmaker, of classics like Shahid, Satya, Aligarh and many more, expresses his collaboration with IFP by saying, “I have followed the growth of India Film Project since its inception. It has emerged as a platform for industry professionals to exchange ideas and also interact with bright and budding talent from the country. 'Short film' is a space of utmost imagination and being a film editor and screenwriter, I am looking forward to see how participants deal with the criticality of communicating an idea in fewer words, shots or scenes.”

    Next panelist, the director of the extremely celebrated and critically applauded film 'Parineeta' Pradeep Sarkar shared a captivating quote on his association, “I am judging short films for the first time so looking forward to judge these bunch of young talents. Short films have become a craze now and the concepts are almost fantastic. One thing I strongly believe is in the usage of this platform. If you get the ‘Azadi’ to express yourself, you don’t have to go completely berserk and show things explicitly. So, my key criteria while judging is nice content-oriented films………..because CONTENT IS ALWAYS THE KING."

    A screenwriter who makes biopics seem most relatable with his writing, Saiwyn Quadras, of Mary Kom & Neerja fame, says “IFP is an amazing platform for creators, writers and filmmakers and I am thrilled to be associated with the project this year and excited to help discover new writing talent because the industry is in desperate need of writers with a fresh new voice”

    Anjali Menon, a renowned Malayalam film director and a national award winner, is all set to judge to come on board with IFP – “IFP is working to create a film viewing and making culture that goes beyond the superficial. I am impressed by the daily content they generate for discussion among film lovers thereby empowering them to become filmmakers. I look forward to some fantastic content being generated on this forum!”

    Amandeep Singh, known for inspiring the youth with his stories and write ups, says, “Being associated with IFP is such an awesome thing, it feels like being the part of the change that is shaping the future. We need to together make this world a better place and to do that we must create more and more art of all kinds and IFP is working as a catalyst for that.”

    The magician of words, ‘Shayad woh pyaar nahi’ poet Yahya  Bootwala, comments  – “IFP is a brilliant space for the audience to interact with their favourite content creators from the film industry and now even from various art forms. It gives them a chance to go beyond the film/script/video into the details of their work”

    One of the youngest amongst the jury , a lover of art Jidnya Sujata, widely known for her poems and gigs, is all excited about IFP  "Almost 2 years ago, I came to know about IFP through a friend and I really wanted to be a part of it somehow. But I never actually got a chance! And now I finally am!!!!!!!! Guess who's excited????? Das me!!"

    Bhavani Iyer known for her amazing screenplay in classics like Black, Guzarrish and Lootera, said, “One of the biggest challenges for an aspiring filmmaker venturing into films is finding the right platform. India Film Project, over the years, has continued to provide this platform to writers, designers and storytellers to showcase their talent. These new talent bridge the gap between generations and give way to new thoughts. I am extremely honoured and looking forward to be associated with IFP as their jury for their Screenwriting challenge this year. Wishing all the participants all the very best.”

    Abhishek Chaubey, the Ishqiya director,  one of the gems of the industry who has been associated with films like Madkee, Omkara , Udta Punjab amongst others, said, “Very happy and excited to be a part of this year's 50 hour filmmaking challenge. Curious to see what the filmmakers have on offer. Credit to the India film project for organising this year on end, it's of great benefit to young filmmakers out there”

  • What do you do, when you find a corpse roaming your corridors? Find out as &flix premieres The Possession of Hannah Grace

    What do you do, when you find a corpse roaming your corridors? Find out as &flix premieres The Possession of Hannah Grace

    MUMBAI: Imagine if you are in a morgue working the night shift, you hear the door knock and you’re the only one on duty; creepy, right? &flix, the destination for the biggest Hollywood hits, brings you yet another nail-biting horror movie. Get ready to lose all control as the channel premiers The Possession of Hannah Grace on September 22, 2019, at 1 PM and 9 PM. Directed by Diederik Van Rooijen, the movie features famous stars of television – Shay Mitchel, essays the lead role of Megan Reed, along with Three-Time People’s Choice Award winner Stana Katic, who plays the role of her best friend Lisa Roberts, and budding artists Kirby Johnson, who plays the role of Hannah Grace/ Cadaver.

    Megan is suffering from a PTSD caused by the sudden death of her colleague. After spending time in rehab, the former police officer Megan Reed accepts a job offered by her friend Lisa Roberts to work the graveyard shift in a hospital morgue. One random day, Megan Reed takes delivery of a disfigured cadaver of a girl named Hannah Grace during her shift, raising multiple questions in her mind. Post the arrival of body, Megan starts noticing paranormal activities and sets out to investigate the same. To her horror, she encounters a man trying to burn the body in the incinerator, but Megan manages to get him arrested. Soon Megan’s suspicions grow as Hannah Grace starts recovering from her injuries. Will she realize that the disfigured cadaver is possessed by a demon or not? You must watch it to find out.

  • Discover your deepest fears as &PrivéHD premieres the coming-of-age story of Kayla in ‘Eighth Grade’

    Discover your deepest fears as &PrivéHD premieres the coming-of-age story of Kayla in ‘Eighth Grade’

    MUMBAI: Is virtual truly the new reality? Does your social following define who you really are? In the age of digital dominance, witness a coming-of-age story about an eighth grader who struggles with anxiety to make her presence felt. &PrivéHD is set to premiere the heart-warming tale of a teenager, stuck between her charming identity in the virtual world and self-doubting persona in the real world. The premium destination for nuanced cinema will air the comedy-drama movie ‘Eighth Grade’ on Saturday, September 21, 2019, at 1PM and 9PM.

    Directed by the comedian-turned-filmmaker Bo Burnham in his feature debut, the film stars young Elsie Fisher in the lead role as it opens your eyes to the other side of life through a teenager’s lens. The film received numerous awards and nominations, including a Golden Globe nomination for Fisher and Writers Guild and Directors Guild of America Awards for Burnham.

    The film revolves around the life of a thirteen-year-old girl Kayla (Elsie Fisher) who is nearing the end of middle school, with only a week left to complete eighth grade before she moves to high school. A shy and introverted Kayla, grapples with being labelled as the ‘most quiet’ in her school. She soon takes to YouTube to express herself with motivational vlogs. Coming from the Gen Z that thrives on digital – Kayla is one of the many who constantly suffer from anxiety and depression. The film portrays the teenager’s encounters with her ignorant peers, her single father and her school crush as she finds her true identity and reignites her hopes and dreams together with love and laughter.

    Will Kayla survive the storm of the Eighth Grade and eventually break out of her shell?

  • Limelight Networks named a leader in leading analyst firm vendor assessment

    Limelight Networks named a leader in leading analyst firm vendor assessment

    MUMBAI: It is official, Limelight is a leader in the CDN market in the IDC MarketScape: Worldwide Commercial CDN 2019 Vendor Assessment (doc # US44842119, August 2019)

    The report provides a comprehensive view of top global commercial content delivery network (CDN) providers comparing their capabilities to offer CDN services, innovate and strategies for growth. Limelight was recognized for our high-quality/price ratio, the continuous capacity expansion of our dense and private network for content delivery, our edge services, our investment in low latency video streaming, and more. Download now for the report excerpt.

  • Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

    Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

    Guwahati:  Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience. The store will offer over 30 bicycle models across road, mountain and hybrid categories from the Trek product range. Enthusiasts can drop by to schedule a test ride of their preferred bicycle and will have access to a wide range of cycling gear, accessories, merchandise, and riding gear offered by Trek under its brand Bontrager.

    To celebrate the store launch, the brand is organizing its marquee multi-city event ‘Trek Founder’s Ride’ on 15th September 2019. The riding event will witness over 100 cycling enthusiasts participating and pedaling through the heart of the city. The event will act as an enriching platform filled with cycling conversations; connecting riders and encouraging them to share their inspiring stories as well as receive cycling tips from the experts at Trek.

    Trek launched its 100% subsidiary operations last year and has been retailing cycle models in the premium and super-premium segment.

    On the launch of the first Trek Exclusive Retail Store, Navneet Banka, Country Manager, Trek Bicycle India said, “We are very excited to bring the most technologically advanced bicycles in the world to the city of Guwahati through our first exclusive Trek store in India. We have witnessed an overwhelming passion and enthusiasm towards cycling as a culture in Assam and the neighboring states in the northeast region. The launch of Spokehub HQ is a testament of our commitment to the India market with focus on providing a great buying and ownership experience, while promoting the sport of leisure and competitive cycling in the region.”

    On Trek opening its doors to the City of Eastern Light, Navneet added, “We look forward to working with Ajanta Boro and Bikash Jyoti Doley of Spokehub HQ in growing the sport in the city. We will build upon this milestone and enhance our already strong retail lineup through the coming years ahead.”

    On partnering with Trek, Bikash Doley, Retailer Partner, Spokehub HQ – Trek Authorized Retailer said, “We are honored to be a part of the Trek family. Together we aim to provide an all-inclusive experience to our customers and promote cycling culture in the city.  We are focused on delivering the same level of excellence the brand is renowned for and foster passion for the cycling in the city among our existing and aspiring cyclists.”

    With a legacy to drive innovations that spans over four decades, Trek is well renowned for building the most technologically advanced bicycles. Trek pioneered the manufacturing of carbon bicycles in the 1990s and continues to strengthen its position as an industry leader, as it applies the technology used in Aerospace and Formula One racing to create the finest bikes for every rider.

    The bicycles are available at retail locations in over 100 countries worldwide. The Trek range in India starts at INR 28,990 and depending on a consumer’s specification, customized and performance bicycles can cost up to INR 20 lakhs. Trek develops and tests its top end, performance bicycle technology in collaboration with professional racers that are part of the TREK Factory Racing team. The brand also offers a dynamic range of cycling parts, accessories, merchandise, and riding gear under its Bontrager brand. Every new Trek bicycle comes with the industry’s best warranty & loyalty program which includes Lifetime Warranty on bike frames and the unique Unconditional Bontrager Guarantee.

    To increase the affordability while catering to the aspirational needs of the customers, Trek has also partnered with HDFC Bank Limited to devise an innovative consumer finance program that offers ZERO Down Payment and NO-COST EMI to consumers buying Trek products from its authorized retail stores across the country.

  • IBC19, Amsterdam: ‘Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive’

    IBC19, Amsterdam: ‘Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive’

    MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers.

    As one of the world’s leading managed services provider, Red Bee is creating a next generation media environment with cutting edge-technology including the Cisco Unified Computing System (UCS) and cloud software.

    “The Media landscape has changed forever and this cloud platform, with best of breed software coupled with our own micro services will allow us to significantly change the way managed services are offered in the market.”, says David Travis, Chief Product & Technology Officer, Red Bee Media. “It allows for commercial and technical flexibility while addressing the cost challenges all our customers are facing. Our work together with 7fivefive and Cisco is a showcase of innovation with the creation of a hybrid cloud architecture that is truly unique in the media industry.”

    Cisco UCS  provides a unique network architecture with cloud-like behaviour on-premise with an end-to-end hardware stack with superior performance and security to manage today’s network demands, and into the future. 7fivefive is the consulting and integration partner leading project implementation. With this new hybrid cloud media solution Red Bee can offer enhanced speed and performance across its portfolio of solutions including:

    ·         Access services

    ·         Channel origination

    ·         Content origination, production and post production

    ·         Content enrichment and distribution

    ·         Media management

    ·         OTT Streaming

    Dave Ward, senior vice president, CTO of Engineering and chief architect, Cisco, says: “Red Bee is marking a milestone in the industry’s quest to transition to IP and virtualized media data centres for simpler, faster networking. Our work together with 7fivefive created a cloud-powered network with the flexibility and security Red Bee needs to scale quickly and adapt to the demands of the media and entertainment landscape.”

    Red Bee Media will be showcasing its new cloud-ready platform at IBC in Amsterdam with its ‘Leaders in Live’ demonstration featuring Live football utilizing pure software defined services all in IP. You can see the demo at 11.00 Friday, 16.00 Saturday and 13.00 Sunday on the Red Bee Media Booth (14.D26).

  • Witness the legendary duo Detective Lowrey and Burnett on a mission! &flix is set to air the fast-paced action-comedy Bad Boys II this Sunday

    Witness the legendary duo Detective Lowrey and Burnett on a mission! &flix is set to air the fast-paced action-comedy Bad Boys II this Sunday

    MUMBAI: Two loose cannon cops from Miami PD's Tactical Narcotics Team (TNT) and a Cuban drug cartel are the perfect recipe for chaos. The out of control trash talking buddies, Detective Burnett and Detective Lowrey are all set bring out the real fireworks as they investigate the flow of drugs into the city. &flix, the destination for the biggest Hollywood hits, brings a story of two bad boy cops who will reunite to bring down an infamous drug lord. With a 6+ IMDB rating, Bad Boys II, will air on Sunday, September 15, at 6.15 PM on &flix. Written and Directed by Micheal Bay, Bad Boys II features two times Academy award nominee Will Smith as Detective Mike Lowrey and Martin Lawrence essaying the role of Detective Marcus Burnett.

    Staring the funny duo for the second time in the Bad Boy series, narcotics detectives Mike Lowrey and Marcus Burnett have been assigned to a high-tech task force investigating the flow of drugs in Miami. Their investigation leads them to a major conspiracy involving a vicious kingpin, whose ambition is to take over the city's drug trade. On the other hand, their friendship and working relationship is threatened when Mike begins to develop feelings for Marcus' sister Syd. Will Mike and Marcus be able to separate the personal from the professional and bring this drug lord to justice?