ITV

Category: Press Release

  • India’s biggest youth fest ‘India Today Mind Rocks 2019’ is back

    India’s biggest youth fest ‘India Today Mind Rocks 2019’ is back

    MUMBAI: India Today Mind Rocks, the country’s biggest youth summit returns with élan, providing a unique opportunity for students and young professionals to interact with their idols–real achievers who have struggled and overcome odds, and today are acknowledged leaders in their fields.  The day-long festival will take place on Saturday, September 28, 2019, at Jawaharlal Nehru Stadium’s Weightlifting Auditorium.

    Bollywood heartthrob Sushant Singh Rajput and divas of the entertainment industry Kangana Ranaut &Shraddha Kapoor will set the stage on fire. Indian cricket’s new poster boy, Yuzvendra Chahal, will also grace the occasion, talking about not just cricket but also chess!

    Renowned choreographer Suresh Mukund, Director of Kings United India, who shot to fame with his dance troupe winning the American dance reality Show ‘World of Dance 3’ and YouTube sensation & dancer Melvin Louis will thrill the audience.

    In addition, famous musical artist Ritviz, who created a buzz in the electronic music industry and on the internet with his funky electronic dance music (EDM) will talk about his musical journey and his upcoming album. Singer, composer and actor Himesh Reshammiya will also be there to charm the crowd with his famous tunes. Ananya Birla, famous musician and entrepreneur, will talk about her inspiration and stardom.

    Further, young politicians like Nusrat Jahan, Tejaswi Surya and Tsering Namgyal will talk about the Indian youth playing an active role in politics and shaping the future of the country by taking part in national initiatives.

    Sandeep Aggarwal, Founder of Droom and Shopclues will give tips on how to become a billionaire to eager listeners.

    The leaders and achievers will be seen engaging with students and young professionals in this one-of-a -kind power-packed summit. India Today Mind Rocks 2019 will keep spirits high throughout the day as speakers and the eager audience engage in interactive discussions, music and entertainment. The young minds at the summit will take back a wealth of information and mantras for success.

    Like the earlier editions, India Today Mind Rocks 2019 promises a supercharged atmosphere. Past seasons have witnessed speakers like  Amitabh Bachchan, Priyanka Chopra, Varun Dhawan, Anushka Sharma,  Ranbir Kapoor, Ranveer Singh, Deepika Padukone, Sonam Kapoor,  Ekta Kapoor, Kiran Bedi, Abhinav Bindra, Kapil Dev, Yuvraj Singh, Sakshi Malik, Babita Kumari Phogat, Mary Kom, Honey Singh, Badshah, Anil Kumble and many more who left a lasting impressions in the minds of the audience.

  • PhonePe goes live across over 1 million offline stores in Delhi-NCR

    PhonePe goes live across over 1 million offline stores in Delhi-NCR

    MUMBAI: PhonePe, India’s fastest growing payments platform today announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size retail stores in the region.

    Speaking on reaching this milestone, Yuvraj Singh Shekhawat, Head – Offline Business Growth, PhonePe, said, “Our offline business has seen phenomenal traction in the last one year in Delhi-NCR and customers can now transact seamlessly using PhonePe at both small Kirana stores and larger retail outlets. The entire payments process on PhonePe is extremely fast and seamless ensuring consumers have a convenient experience. We are now live at most organised retail outlets across grocery, fuel, medicines and account for 6 -10% of all non-cash transactions.”

    Vivek Lohcheb, Head – Offline Business Development added, “We are excited to reach this important milestone in Delhi-NCR. PhonePe has always adopted a partnership model with all its merchants and gone beyond being just a payments service provider. PhonePe's QR allows merchants to accept consumer payments from any UPI app and not just PhonePe alone. For the merchants, this makes the digital payment acceptance process simple and reconciliations seamless. All a merchant needs is a feature phone to get started. We also provide them with visibility on our app where over 150 million users can discover merchants in the vicinity that accept PhonePe, effectively increasing footfalls to their business.”

    PhonePe has been rapidly expanding its reach across India and today it has a presence in 150+ cities in India. PhonePe continues to expand into newer geographies enabling even local kiranas to accept payments from consumers through digital payment mediums like UPI, Credit Cards, Debit Cards and Wallets.

    PhonePe recently introduced a ‘Stores' tab on the app enabling hyper-local discovery of partner merchants for users. Keeping in mind the daily working capital requirements of merchants PhonePe offers instant settlements along with zero processing fee on UPI transactions. PhonePe has a merchant app as well that facilitates end-to-end control on the payment process for merchants including transaction confirmation and reconciliation.

    Some of the key offline merchants across Delhi – NCR that today accept payments using diverse PhonePe solutions are:

    Groceries

    Spencers, Raj Mandir, Honey Money Top Retail, MunafaMart, Modern Bazaar

    F&B

    CCD, KFC, Pizza Hut, Nazeer Foods, Biryani Blues, Emoi, Kebab Xpress, The Beer Café

    Healthcare & Wellness

    ApolloPharmacy,, Cut & Style, Hair Masters, Healthskool Pharmacy, Guardian Pharmacy, House of diagnostics

    Retail

    Woodland, Bata, Pantaloons, Clear Dekho, Vega, Indya By Faballey, Vega

    Others

    Croma
  • CNBC-TV18 looks for the Environmental Superheroes; Collaborates with Afroz Shah Foundation for a cleanliness drive

    CNBC-TV18 looks for the Environmental Superheroes; Collaborates with Afroz Shah Foundation for a cleanliness drive

    MUMBAI: In a bid to contribute towards the betterment of the society, CNBC-TV18, a market leader in the English business news genre, undertook a noble initiative against marine pollution and litter in association with popular environmental activist – Afroz Shah and his foundation. The collaboration saw the broadcast channel and the foundation organize a special cleanliness drive on 14th September at Versova beach.

    CNBC-TV18, since its inception, has been at the forefront when it comes to issues that matter. Marine pollution is one of the leading environmental issues that India is facing at present. Majority sections of the population are unaware of the hazardous implications that it possesses. Through this campaign, the aim was to call out to ‘environmental superheroes’ and urge them extend their support in cleaning the beaches and raising awareness on the irreversible damage caused by marine pollution. The initiative was further amplified via various multimedia tools that included digital, social media and broadcast. The campaign was promoted across Television, Social media and Radio interaction (via Ishq FM – Official Radio Partner), urging people to step out and help create a cleaner environment. 

    Commenting on the initiative, Mr. Basant Dhawan, CEO – English business news cluster, Network18 said, “CNBC-TV18 has established itself as the trusted choice for the Indian audience. Through this initiative, we aim to educate and influence our viewers from across the nation to join hands and help in keeping our environment clean. Our endeavors towards the betterment of our society will continue through actionable conversations and on-ground efforts.”

    Commenting on the initiative, Advocate Afroz Shah, an avid environmentalist said, “There is only one message that I would like to give is – Hard Work. We need to pull our socks up and start working hard towards the betterment of our community and society. Mother Nature is of paramount importance and we should start taking the lead in saving it and conserving it for the future. Non-Biodegradable waste is one of the biggest nuisances and I am glad that the younger generation is taking proactive measures towards a sustainable environment. We need an army in every city, in every area, taking responsibility and saying we care about nature.”

  • Regiment Diaries Returns with Season 2 on EPIC Channel

    Regiment Diaries Returns with Season 2 on EPIC Channel

    MUMBAI: EPIC Channel, the country’s only India-centric Hindi language infotainment channel announced the second season for its marquee show ‘Regiment Diaries’. Season one of the TV series took viewers behind the heavily guarded gates of thirteen army regimental centers where soldiers – both serving, and retired, shared their life experiences from times of peace and war. Following the overwhelming response for season one, EPIC Channel is all set to bring back the second season of Regiment Diaries.

    A regiment is a soldiers’ second family and each regiment has it’s own illustrious history, and glorious traditions. Season two will continue the narrative of the Indian army from where it was left off and bring timeless tales to warm the heart, moisten the eye, and leave viewers in even greater awe of the bravest children of India. The second season will profile the Parachute Regiment, Kumaon Regiment, Bihar Regiment, Mahar Regiment, Gorkha Regiment, and Jammu & Kashmir Rifles. The 6-episode season provides insights into their training, lineage, legacy, and all that goes into turning a civilian into a soldier.

    Earlier, season one showcased stories from Jat Regiment, Madras Regiment, The Grenadiers, Mechanised Infantry, Madras Engineers Group, Brigade Of The Guards, Rajputana Rifles, The Garhwal Rifles, Dogra Regiment, Punjab Regiment, Maratha Light Infantry, Sikh Regiment and Rajput Regiment. Regiment Diaries season one airs on EPIC TV and is also available to view on demand on EPIC On, and Netflix India.

    Commenting on this Samar Khan, Series Creative Director, Regiment Diaries said, “I have always been fascinated by the stories of life inside army cantonments and wished to open a window into the lives of our soldiers. Their way of living and their ecosystem is unknown to people and it has been my dream to bring to people, the unseen side of the army, their traditions and rich history. As a team, the appreciation Season 1 received fills us with immense pride and we are excited to present a second season"

    Commenting on the success of the series and the upcoming season, Akul Tripathi, Head – Content and Programming, EPIC Channel said, “The encouragement and support for stories about India encourages us to bring more of them to our viewers’ screens. The Indian Army is the embodiment of the very best traditions of its regiments, and it is an honour to chronicle their history.”

    The shoot for the series is in progress, and it is scheduled to air in October.

  • Thomas Cook India launches ‘Undiscovered Antarctica’ in association with National Geographic Expeditions

    Thomas Cook India launches ‘Undiscovered Antarctica’ in association with National Geographic Expeditions

    MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has launched ‘Undiscovered Antarctica’ a group tour package, in association with National Geographic Expeditions. Set to indulge India’s growing base of discerning travellers, the company promises an immersive experience of the 5th largest continent in the world, on board the luxurious Ponant Cruise.

    According to a report from Amadeus, India’s luxury travel market is projected to grow at a rate of 12.8 percent YoY. This demand for luxury and experiential holidays is supported by Thomas Cook India’s internal data, which highlights an increase in queries for destinations such as Antarctica. Accessible for only a limited period during the year, Antarctica remains relatively untouched due to the lack of permanent human residence. It presents an ever-changing landscape and a milieu of experiences that take one right from the basics – cut out from the outside world- to a glimpse into the future. Priced at Rs. 9,99,999*, Thomas Cook India’s Undiscovered Antarctica package of 12 nights-13 days, has been designed to provide an un-paralled experience, in one of the most remarkable and remote locations of the world. (*per person on twin sharing basis)

    The cruise takes travellers through the mythical Drake Passage, while they catch a glimpse of the majestic Humpback Whales and Albatrosses in action. The encounter with wildlife is further enhanced with delightful calls of the Adelie, Chinstrap, and Gentoo penguins, along with seals and seabirds that have their right of way, before any human! While an extensive part of the tour is spent on-board the cruise, travellers also have a chance to spend time steeped in the historic cities of Buenos Aires and Ushuaia, on arrival and departure, respectively. The comprehensive package includes lectures and sessions with a National Geographic expert and photographer on board the Expedition Cruise.

    Guests on-board the cruise would also be able to enjoy a range of international cuisine with an essence of French, as part of the main course; and includes a delectable cheese platter, French wine, champagne, and more. The package offers evacuation insurance under its travel insurance cover, along with doctors and nurses present on-board. A learning-cum-fun engagement is provided via documentaries and historical lectures. In addition, guests will also be able to take part in kayaking, and opt for a day tour or a stay in the town of Ushuaia, when in Argentina.

    Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “With travel dynamics undergoing a revolutionary change, we are seeing an encouraging growth in queries for destinations like Antarctica which offer a distinctive journey of exploration, while creating an immersive experience both with oneself and the spectacular surrounds. Mindful of its unique and fragile eco-system, we are delighted to announce the launch of our ‘Undiscovered Antarctica’ tour package in association with National Geographic Expeditions.”

    Vijay Nair, Associate Vice President & Country Head – National Geographic Expeditions reiterated, “Antarctica is increasingly gaining popularity amongst travel enthusiasts who are always on the search of something exotic and unique. To address the rising demand to explore the white continent, we are pleased to partner with Thomas Cook to provide an immersive and experiential travel experience to Antarctica. Our Antarctica expeditions offer luxury cruise itineraries where travellers can experience astounding ice-covered landscapes, zodiac outings and explore plethora of wildlife along with our Natgeo experts, Photographers, explorers or scientists. Through these expeditions, we are not only providing travellers an immersive experience to explore the destination but also partnering them to be a catalyst for change built on the spirit of sustainable travel.”

  • Romedy Now unveils its first original show The Love Laugh Live

    Romedy Now unveils its first original show The Love Laugh Live

    MUMBAI: Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

    The refreshed Romedy Now infuses ‘Happy in Life’ quotient, while retaining the channel’s core premise of Love. Laugh. Live that will continue to guide the essence of the brand.  With the added & happiness quotient and engaging storytelling, interweaved with a whole new look & feel across originals, new shows and movie premieres, the brand persona of Romedy Now broadens the emotional spectrum, from being happy in love to being happy in life. Bringing excitement and liveliness on screen, Romedy Now adds bright red and blue to its overall colour pallet and introduces a touch of asymmetry in the logo with the tilted ‘E’ that represents a ‘wink’. The new packaging reflects happiness, vibrancy, fun and quirkiness that is symbolic of the channel’s refreshed identity.

    Talking about the brands new identity, Vivek Srivastava, President – Strategy and Business Head – English Entertainment Cluster said, “Romedy Now in its new avatar resets the dial with re-energized content to offer viewers an unparalleled and complete English Entertainment viewing experience. Our foray into original content is a testament of our commitment to offer an engaging, real and distinctively entertaining array of content to complement the viewer’s evolving consumption patterns. The Love Laugh Live Show marks our debut in originals and will explore various categories across travel, food, beauty & lifestyle, bringing 2 exciting shows a quarter to the viewers. I’m confident that with the refreshed identity, Romedy Now will continue to be the loved brand by our viewers.’’

    The refreshed avatar of Romedy Now strengthens the brand promise – Love. Laugh. Live with marquee shows and films. Featuring exclusively on Romedy Now are award-winning shows like 30 Rock, Parks & Recreation and Wahlburgers and ‘The Ellen DeGeneres Show’, which will make a comeback with its latest season.

    Complemented by the foray into original programming, this repertoire is designed to appeal to a wider range of audiences while making the viewing experience richer and more immersive. The first original on the channel, The Love Laugh Live Show indulges in cosy conversations with India’s favourite celebrities, giving a peak into the unexplored ‘Romedy’ side of their life. The show hosted by Faye D’Souza will air every Saturday at 9pm on Romedy Now and also be available for viewers on Sony LIV.

  • Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign

    Helo embarks on latest content creator search with the third edition of its ‘Helo Superstar’ campaign

    MUMBAI: Helo, India’s leading regional social media platform has launched the third season of ‘Helo Superstar’ campaign. Helo Superstar comes with a promise to discover high-quality original content creators from 10 different categories including entertainment, sports, food, education, to name a few.

    The third installment of the campaign, which launched on the 5th of September, is currently encouraging all Helo users to post content in 9 different languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Marathi, Bengali and Gujarati.

    Helo Superstar is Helo’s largest cross-category campaign which saw more than 10 billion views from its seasons 1 and 2 launched earlier this year. #FunnySuperstar became the number one popular category with 2.1 billion views. More than 36 million Helo users liked, reposted or interacted with comedy content. This time, within 10 days, Helo Superstar has already garnered over 3 billion views, notching a new record!

    Helo Superstar presents an amazing opportunity for everyone in India who has a passion for content creation in one selected field. With campaign guidelines that are easy to follow combined with Helo’s easy-to-use content creation tools, Helo Superstar aims at generating an explosive growth of content created by talented people across different language communities in India. For its third edition, 100 winners from all categories based on the numbers of likes and quality of posts will shine on Helo's stage, with five five grand champions to be announced in mid-October.  All participants stand a chance to win a wide range of exciting prizes, with a total value of over 20K USD (around 1.5Million INR), including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and Limited Edition Helo Merchandise.

    “In line with Helo’s mission to empower users to express themselves in the language they are comfortable with, we are thrilled to unveil the third edition of our highly popular campaign, Helo Superstar, which also seeks to celebrate original content creators across various content verticals and language communities in India. Our quest does not end with the discovery of creators, but we also provide them a wealth of opportunities to gain a bigger audience on our platform. Given our global desi outlook, through campaigns such as this, we not only facilitate users to create and share content in their own language with in their communities, but also keep users of the same communities, across borders, connected with the latest trends in India,” said  Raj Mishra, Head of Creator Strategy & Growth.

    With over 50 million monthly active users, Helo is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. For more updates, download Helo via iOS or Google Play.

  • ScoopWhoop Hindi in collaboration with Posterscope celebrates Hindi Diwas by launching The Millennial Varnmala

    ScoopWhoop Hindi in collaboration with Posterscope celebrates Hindi Diwas by launching The Millennial Varnmala

    MUMBAI: Hindi is one of the most celebrated languages in the world. Apart from India, it is also spoken in Fiji, Mauritius, Nepal, South Africa and more, making it the second highest spoken language in the world. To celebrate Hindi Diwas, ScoopWhoop Hindi, one of India’s leading online platforms for Hindi content, decided to tackle a common problem faced by India’s millennial crowd – despite being a widely spoken language, there’s a large audience that have a hard time reciting the entire Hindi alphabet or varnmala.

    Inspired by conventional alphabet charts, ScoopWhoop Hindi has launched the Millennial Varnmala – a new alphabet chart that connects each Hindi letter with objects and experiences that resonate with the younger audience. From "Ka se Cool" to "Ya se YOLO" to "Ba se Bro" – the chart contains various references to terms from social media, new age pop culture and daily lingo. Launched on ScoopWhoop Hindi's Instagram, the chart was integrated into the platform’s 3×3 grid format.

    Sattvik Mishra, CEO, ScoopWhoop says "Corporate etiquette and the pressure to be "cool" have turned many youngsters away from one of the world's most fascinating languages. Everyone can recite A-Z in one breath but not many can do the same with Hindi. There couldn't have been a better time to launch the Millennial Varnmala than on Hindi Diwas and we hope to see a shift in the tide very soon."

    Haresh Nayak, Group Managing Director, Posterscope adds “The overwhelming exposure to western pop culture makes a lot of youngsters consider Hindi to be a less fashionable language than English. A lot of people lose touch with the alphabet once they pass out of school. We wanted to make it easy for people to remember so we looked into their day-to-day communication and interest points.”

    Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney says "Hindi is one of India's oldest languages. Its popularity is immense but reciting the entire alphabet is a challenge for many. We decided to tap into what youngsters are comfortable with – their favourite colloquial terms on new age platforms like Instagram to refresh their memories with a fun and relatable method that will increase their affinity towards this beautiful language."

  • India’s Network18 Standardizes on Grass Valley’s iTX Playout to Leverage Agile, Future-ready Operations

    India’s Network18 Standardizes on Grass Valley’s iTX Playout to Leverage Agile, Future-ready Operations

    MUMBAI: Network18, one of India's largestmedia groups, has deployed Grass Valley'shighly flexible and scalable iTX integrated playout platformto underpin the transition to a standardized playout model across all its facilities. The solution was chosen for itsprovenfuture-proof features, andenables the Mumbai-based company to manage and operate multiple playout channels – across multiple platforms – with greater scalability, flexibility and efficiency.

    Network18 operates a large mix of news and entertainment channelsin addition to multiple digital products of the biggest names in media, such as News18 Network,  CNBC-TV18, CNN News18, Colors, MTV,Moneycontrol, Firstpost and Forbes India. To meet the needs of thefast changing and rapidly growing market, the organization needed an agile solution capable of handling large-scale integrated playout and over 25 formats and resolutions natively, from SD to 4K UHD, managing content natively as SDI baseband as well as IP, without additional transcoding. Grass Valley's iTX solutionis a highlyadvanced, integrated playout platform for broadcast television, deliveringIP/SDI flexibility and scalability for future readiness, along with end-to-end workflow tools for greater process automation and lower OPEX.

    Rajat Nigam, Group Chief Technology officer, Network18 commented: "We at Network18constantly explore and evaluate newer technologies and solutions aligned with our business objective of value leadership. We look towards standardizing the technologies across our group and implement cost-effective solutions and workflows to meet the demand for real-time access to news and entertainment, anywhere, on any device, in the fast emerging digital world. Our system design has always adhered to the fundamental principles of flexibility, reliability and versatility that enables us to easilyadd more channels, deliver services to online and social platforms or support 4K UHDTV content compatible with today’s multi-platform distribution environment. Working with a technical partner that can provide the tools and expertise to meet these demands and deliver the flexibility, scalability and future-proofing we need to evolve our business is critical to getting the system that is right for us. Based on techno-commercial in-depth evaluation, we made the choice for the iTX system from Grass Valley.” 

    Grass Valley's iTX platform delivers anintuitive multipurpose operator interface that provides end-to-end workflow tools, such as file and lines ingest, asset management and preview functions. The Network 18 team gains all the functionality needed, from high-end graphics to subtitling, SCTE, and voice over (VO),in one flexible platform.Network18 also deployed GV IONstorage that ensures reliability across applications fromplayout tonews production.

    Farzin Najmi, vice president, broadcast technology and operations, CNBC-TV18 added: "In a rapidly evolving market, tools that are robust, easy to deploy, intuitive and future-ready are essential to staying ahead of the curve.Working with partners that have the right expertise and technical know-how, both during integration phase and post commissioning support, is also critical, and we look forward to a long-term partnership of Network18 and Grass Valley." 

    Network18 has already gone live with more than 36channels with iTX, with full migration slated for completion by the end of 2020. This is part of a facility consolidation as all locations pan-India will be brought to a central location having standardized technology solution using iTX.

    “Broadcasters increasingly have to address a wide range of digital OTT platforms in addition to traditional linear services,” said Somu Patil, vice president of sales, APAC, Grass Valley.  “Our iTX solution is a workhorse for large-scale integrated playout, encompassing file/live IP/SDI playout, captioning/subtitling, audio processing and graphics branding. The system also enables Network18 to deliver services across multiple platforms without the need for separate encoding. We are proud to have expanded our partnership with Network18 and to help the company meet its business needs today and in the future.”

  • Eros Now partners with ROKKI to offer AirAsia WiFi users best of Indian entertainment and discounted subscription plan vouchers

    Eros Now partners with ROKKI to offer AirAsia WiFi users best of Indian entertainment and discounted subscription plan vouchers

    MUMBAI: Eros Now, a premier Indian OTT entertainment platform with more than 154 million registered users, today announced its partnership with ROKKI, AirAsia’s in-flight WiFi service provider. The partnership will provide access to the on-demand platform’s programming using guests’ own devices while on board WiFi-enabled AirAsia flights. The alliance aims at upping the entertainment quotient by enhancing passengers in-flight experience through access to the vast content library of Eros Now.

    The need to stay online and engaged to digital devices has become a way of life for people across the globe. Eros Now’s partnership with ROKKI addresses this by providing access to preferred content in the air aimed at enhancing the travel experience by offering a seamless viewing experience.

    Powered by ROKKI, AirAsia WiFi will host a variety of Eros Now’s compelling content that guests can watch for free. It will also host a microsite that will enable guests to discover more of the OTT platform’s offerings and purchase discounted subscription plan vouchers on board. The voucher offers one-month access to the OTT platform’s premium content that boasts over 12,000 Bollywood movies, original shows, Quickies, music and other content available on the digital video streaming platform.

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said “On-the-go consumers are always on the lookout for interesting content. Our intent has always been to deliver the best of services to meet end users’ demands and expectations. By partnering with ROKKI, AirAsia’s in-flight WiFi provider, we plan to attract the in-flight consumers by offering Eros Now’s vast collection of Bollywood movies which remains to be a popular choice apart from Originals, Quickies and more.”

    Sargunan Seenivasan, Head of ROKKI, said, “In line with ROKKI’s continuous efforts to transform the inflight experience through our key offerings – entertainment, connectivity, and e-commerce – our partnership with Eros Now is another step towards creating a dynamic and engaging experience through content-driven commerce. Being able to enjoy Eros Now’s curated content on board and subsequently purchase subscription vouchers takes the experience from inflight to onground seamlessly.”

    Eros Now taps the on-the-go audience and enhances the inflight experience for guests travelling on WiFi-enabled AirAsia flights powered by ROKKI.