MUMBAI: As a female medic in the British Army, Georgie Lane’s life is full of battles – both physical and personal. Our Girl, follows the fearless adventures of the tightknit unit of soldiers in ‘2-Section’ as they fight for survival on the most dangerous missions of their lives.
Watch Our Girl only on Zee Café from 25th September at 10.
Highlights of the show:
A girl determined to prove her merit and might as she moves mountains with her extraordinary adventures in the British Army
Our Girl rightly depicts the challenges of the battlefield with Lance Corporal Georgie Lane at the forefront
MUMBAI: Within 7 months of launch and with 17 Originals, MX Player is India’s leading streaming platform that caters to 75 Mn Daily Active Users. However, the brand has been the talk of town for the past few days – ever since the strange #IdeaChor started trending on social media. While both the netizens and the digital gurus are intrigued by #IdeaChor, many have also reacted asking why MX Player is openly “stealing ideas”.
But what MX Player has stolen is the attention of the viewer with this quirky gimmick of #IdeaChor for their MX Original Series – Kiska Hoga Thinkistan Season 2. This edition of the show witnessed high octane office politics and professional rivalry that turns personal with the new boss stealing ideas and then taking credit for them.
With #IdeaChor, MX Player has shown its appreciation for brands that have set a high benchmark on digital as it aped several posts and ideas of theirs. This was an intentional attempt to give the audiences a taste of what it feels like when your ideas are stolen or taken credit for (as seen in the show). While many users are lauding the creativity of the posts despite the outright plagiarism, this digital campaign started many conversations that route back to the show. Popular influencers like Gabbar Singh, Sagarcasm, Akshar Pathak, Trendulkar, Bollywood Gandu and Atul Khatri amongst others were also roped in to engage fanbases across categories.
Commenting on the campaign, Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player said, “Sometimes, stealing ideas turns out for the good but jokes apart, we wanted to grab the attention of the digital viewer. The campaign was conceptualized in a way to bring alive the narrative of ‘Kiska Hoga Thinkistan Season 2’. This engagement was risky, it was quirky, and it presented us with an opportunity to create conversations for a web series like never before. Be it brands, advertisers, viewers or the marketing fraternity at large – everyone has taken notice of this campaign and I am glad we caused a stir with this one.”
A pioneering effort across categories in the OTT space, MX Player’s ‘#IdeaChor’ campaign not only received immense traction but was also deemed ‘risky yet immensely successful’.
MUMBAI: Vigo Video, India’s fastest-growing short-video platform, successfully completes two years that sums up the brands transformation into a community building and relationship moulding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together through entertaining and heartfelt visual stories.
To celebrate this community spirit and its memorable journey of two years, Vigo Video kicks off celebrations across eight cities beginning September 20th. Travelling from Bardhaman, Kolkata, Murshidabad to Jaipur, Lucknow, Delhi, Patna and Ranchi, Vigo Video will host an array of exciting activities including Vigo’s first Parade with Vigo creators of each city, Canter bus tour around the city and a Grand Birthday Party to be attended by hundreds of Vigo fans and users!
The fun birthday party will also witness exciting games, interactions with the top Vigo creators like PrinceKumar, Rida Javed, Divyanka Sirohi: and many more, which will further bring the communities closer together.
Within this short time span, the platform has been able to create a strong and unique identity amongst users. With regional content gaining prominence and creators using their regional dialects to create content, different genres have gained popularity across key markets. From comedy, sketch, acting, to video rendition, one can find multiple vertical categories for users to engage and create content with.
Popular content created and shared also differ from one community to another. Original comedy skits and homegrown comedy groups are a hit in Kolkata and Ranchi, while heartfelt content around emotions are appreciated the most by Vigo fans in Jaipur and Delhi. Meanwhile, across the Hindi heartlands of Lucknow and Patna, shayari and storytelling reign supreme.
“We are delighted to celebrate with communities pan-India two years of bringing real stories about real people to life through the power of short-form video,” said Ashray Sachdeva, Head of Marketing, Vigo Video. “Vigo users are now coming together to form communities and groups both online and offline, create long-lasting relationships. Our ambition in the coming is to further empower users to share their stories in the most authentic and engaging way.”
Vigo Video is an engaging platform for the next generation of storytellers and connects with like-minded users sharing similar interests. In the last two years, Vigo Video has become tremendously popular across India with a huge community of loyal users eager to create and share content with their followers.
MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the ultimate championship in Australia, 13 months from now, where they will fight their hardest to bring the ICC T20 World Cup trophy home which they last won 13 years ago.
With the home season of cricket commencing, fans will bear witness to a live cricketing feast with 30 T20 Internationals to be played during the upcoming tours of South Africa, Bangladesh, West Indies, Zimbabwe and Australia to India as well as India’s tour of New Zealand on the Star Sports Network and Hotstar.
Hungry for his first ICC T20 Championship and apart from looking to break his personal jinx of not scoring a century in a T20 Internationals, Captain Kohli will be looking to find the best balance in terms of selecting the best opening combination, pace attack, spinners and all-rounders to face the challenge that will come from some of the world’s best T20 teams. With Dhoni not being a part of the squad, all eyes will be on Rishabh Pant to fill the shoes of one of India’s most successful and admired wicket-keeper batsman. Fans of the ‘Men in Blue’ will also look forward to Shikhar Dhawan and Rohit Sharma strengthening their already solid opening combination as the preferred pair for I the upcoming series. Each series preceding the World Cup will be a stepping-stone to build the pool of the fifteen best players that Team India will select for the 2020 ICC T20 World Cup.
The road to Mission 2020 will provide opportunities to newer players like Navdeep Saini, Deepak Chahar, Rishabh Pant, Krunal Pandya, Shreyas Iyer, among others to test their mettle and cement their position in the squad for the ICC T20 World Cup.
During the intense home season of cricket live on Star Sports and Hotstar, Captain Kohli will look to achieve a few personal milestones on his way to becoming the greatest of all time. For starters, Virat will look to reclaim the rank of #1 Test Batsman which he recently lost to Steve Smith. In the ODI format of the game, Virat is also only 7 short of reaching the legendary Sachin Tendulkar’s record of 49 ODI centuries. Another record Virat is close to and is 3 away from shattering is Ricky Ponting’s 41 centuries by an International captain.
For the ‘Home Season of Cricket’, breaking away from the norm, Star Sports has launched its campaign which uses animation to create a visual identity and build its narrative. The introduction of animation storytelling surrounding the two most important elements of the game of cricket i.e. bat and ball as humanized characters will establish consistency, mindshare and a high recall for ‘Cricket on Star Sports’. This new campaign will help build awareness and generate a great deal of excitement for each of the upcoming series, beginning with the ongoing South Africa tour of India.
Keeping fans up to date with Mission 2020, Star Sports – the ‘Home of Cricket’ has alluring content, starting 15th September 2019, which includes the live game and exclusive shows around cricket, with cricketers, fans, expert commentators, stadiums and more. Fans will see the return of one of the most engaging feeds on cricket, The Select Dugout. This will bring with it a customized experience that brings fans closer to the game with deeper engagement, detailed analytical and predictive commentary peppered with demos by a well-respected line of experts that include former international stars like Dean Jones, Scott Styris, Mike Hesson, VVS Laxman and Brian Lara.
MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record breaking show of an unconventional love story of a couple belonging to different generations is here to witness many firsts.
MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.
The exposure to skin care products is at an all-time high in India. There is greater awareness of the ingredients in products and customers make choices based on this knowledge. Alertness of factors amongst consumers related to skin health like pollution and stress are leading to a demand of advanced skincare products that goes beyond conventional usage.
Poulomi Roy, Chief Marketing Officer, RSH Global said, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. In today’s scenario advanced skin care is extremely important. Because of stress and pollution, our skin shows signs of ageing, dullness, loss of elasticity at a much early age. Therefore day creams, sunscreen, night creams and anti-ageing creams are products that are getting into the portfolio of a young target audience as well. Advanced skin care range is available in the market at a premium price & Revivify is launched with an intent to make advanced skincare available at an affordable price for mass segment.”
The brand plans to expand its personal care range in the mass- premium segment, focusing on cosmeceuticals, that is, products combining cosmetics and pharmaceuticals. Joy has entered the mass-premium segment to cater to the evolved customer base with this new line ‘Revivify’. This includes the following products – Eternal youth anti-aging, Hydra Boost Lightning Day cream and Hydra renew Regenerating Night cream.
The products have created a lot of buzz amongst influencers such as Soha Ali Khan, Hina Khan, Anita Hassanandani, Krystal Dsouza, etc.
Popular actress and influencer Soha Ali Khan has mentioned on her Instagram handle that the products have been really beneficial for her. She said: “Stress, UV rays, pollution creates a lot of problems for our skin. Our skin tends to get wrinkled and fine lines appear at an early age. I really feel Joy skin care range is really effective and affordable to combat these problems. The anti-aging cream really stood out for me. I have started seeing the difference as soon as within 7 days of usage of the product. It has a magic ingredient called jojoba oil which really brightens the skin and helps with long lasting hydration.”
This new skincare product has a lot of benefits such as renewing skin layers, reduces wrinkles, increases the moisture of skin, resumes moisture balance, deeply refreshes skin, soothes and enhances elasticity, control skin balance, renews cell, hydrates skin etc.
MUMBAI: The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son to the more recent narratives of the smooth achiever, toxic masculinity, gender equalization – it’s clear that today’s mainstream perception of masculinity stands a bit confused. The new world itself has brought about triggers of change that have enhanced the need to redefine what it means to be a man. Democratization, access to opportunity & finance has diminished the power, status & authority material wealth bestows, what used to set men apart & elevate them no longer does to that extent. The growing need for gender equality in society & diversity at the workplace has only added to this loss of power because a gender that identified itself with providing & responsibility no longer holds the solo mandate on it. Start-up culture has then worked at adding pressure – success now seems like it should be more within reach.
And so it’s quite imaginable that men ask what being a man today involve, what should men hold close? What are the values that call men out? What sets him apart?
Platinum Guild International – India lends a powerful and a much-desired narrative to masculinity as they foray into a new category – Platinum Jewellery for Men. A category that has shown immense potential & yet seems underleveraged promises to be next game changer for Platinum. Launched as “Men of Platinum”, the campaign brings to light the emergence of a new breed of men, men of character. These are men whose values define them & mark of their character. They seek a greater purpose, they look for stature & not just status, meaning & not just material wealth. They don’t expect a life of privileges handed over – rather they build their own path with their values intact. They have the courage to pursue their dreams and bounce back if defeated, the ability to stand their ground & never retreat, the temperament to remain calm in the face adversity, they follow their belief system no matter the outcome. Their curiosity to learn and humility to carry people along & even get others to rally around them is remarkable. They are a source of inspiration – the men that most men aspire to be. These men have found platinum within, they are rare men of character.
Conceptualized and developed by Famous Innovations, the campaign was launched on the 18th of September, with interesting pre-buzz content on digital. Two social experiments marked the beginning of the campaign that aimed at testing a man’s character – his values & prove exactly how rare men with extraordinary values are – especially in adverse situations & more so when the stakes increase.
The campaign also consists of two brand TVCs with compelling narratives, demonstrating men who stand differentiated only on account of their values. The first film features Karan, a new father who rightfully asks for 3 months paternity leave. Much to the boss’s surprise, in his traditional mind men are the primary breadwinners and women are the primary caregivers. But Karan has a different belief system & the courage to stand up for it no matter what the odds. In the end its this belief system & the courage to stay true to it that wins him admiration of his boss.
The second film opens to a cover shoot of “Mr. Kumar” who is selected as the “Entrepreneur of the Year”. One sees his humility shine through, when he invites a bunch of people who shouldered the start-up risk with him to be part of this picture, fully acknowledging their role & the importance of carrying them along on this journey. What’s more endearing is him including his service staff too. It’s his belief in sharing the limelight in the most humble manner that earns him the respect of the photographer on the job.
The print campaign too celebrates these exemplary values with compelling narratives that highlights what it takes to be a man of platinum.
Through this campaign, PGI India brings to life examples of this new archetype – a man who holds these rare values dear & lives by them. The man today understands how inadequate his journey will be without values like perseverance, courage, humility, curiosity, authenticity or even the commitment to give back. He hence stands by them even though they are hard to abide by
Platinum is the perfect fit for men like these. It is a metal that is rare to find, found in select locations in the world & requiring a mastery of skill to turn into jewellery – again something only a select few are capable of. It displays many rare qualities like natural whiteness, a high density, a high resistance to corrosion, purity at 95%. Men perceive platinum to be a metal is a differentiated, a marker of success & style. Rare platinum is symbolic of the rare values that sets some men apart from the others.
Elaborating on why the man today chooses platinum, Sujala Martis, Director – Consumer Marketing, Platinum Guild International – India says – “Platinum is as rare as the values that define men of character, which is why we call them men of platinum. Today’s man aspires to lead a life of personal greatness, beyond the status defined by wealth alone. Look at the success narratives around us – they display an extraordinary set of values. The man today wants to be appreciated for these values and that’s the legacy he wants to leave. Platinum is the preferred metal of choice for this rare breed of men”.
Raj Kamble, CCO, Famous Innovations
Men of Platinum, if anything, is a tribute to men who define themselves and their actions by values and a strict moral code. The idea is not just to define the man, but really talk about the virtues that make him so special. So the task was to create some really fresh stories about men who would justify these values and connect well with people
Hayden Scott, Group Creative Director, Famous Innovations
The idea for the campaign really stemmed from the need to redefine the conventional masculine ideal. Moving forward from the general alpha male version of masculinity seen in pop culture, Men of Platinum aims to give a voice to that rare set of men who live their lives by an even rarer set of value
The stirring new integrated advertising and marketing campaign is currently live to promote the all new range of Platinum jewellery for men. The campaign is a 360 degree program led by two TVCs, and supported by a robust communication plan that includes TV, Cinema, Print, Digital, OOH and PR across markets to ensure high reach and frequency. The content across these mediums are focused to drive awareness and recognition for the new category.
Availability: Leading retailers have a platinum counter at their stores. Please visit – www.preciousplatinum.in to get additional information on designs and locate a platinum authorised retailer near you.
Purity Assurance Program:
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. Has appointed Trust Ever Assurance Services LLP to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity mark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019.
Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories of the last 24 hours. This dynamic new half-hour show will showcase CNN’s distinctive and agenda-setting reporting.
From 3.30am-5.30am IST Your World Today with Isa Soares and Cyril Vanier will break down the most important stories around the world, giving context and informing viewers in Asia about the stories that will help shape their day ahead.
These new shows follow the successful launch of CNN Newsroom with Max Foster, which airs weekdays at 5.30pm IST.
Additionally, CNN International is expanding Connect the World with Becky Anderson – the network’s flagship daily programme anchored live from CNN Abu Dhabi – by an hour to give viewers more in-depth interviews with the big names and key political figures shaping the Middle East. This two-hour show airs from 7.30pm IST.
CNN’s weekend lineup will also be enhanced with the addition of CNN Newsroom with Robyn Curnow and CNN Newsroom with Michael Holmes from CNN’s headquarters in Atlanta.
Mike McCarthy, SVP of Programming and General Manager, CNN International, said: “We are delighted to be launching these new shows – which will form a key part of our industry-leading European evening and Asia morning programming lineup – and renewing our commitment to the Middle East with the expansion of Connect the World. International coverage is at the core of what makes CNN unique, and we are committed to delivering first-class reporting to audiences around the world.”
MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With breathtaking choreography and magnificent locations, the series has a unique take on dating in the modern world.
It is a truth universally acknowledged that Modern Dating is a minefield. Now, Ashley wants to take away the pain and peril of meeting strangers with a unique concept that is contemporary, yet old-fashioned. Under his guidance, the romance of the dance-floor will help these couples revive the magic of meeting someone new.
In this 5-episode series, hopeful singles will each train with Ashley on one-half of a choreographed dance routine tailored to their personality. After four days of practicing on their own, each will finally get to meet their dance partner at a spectacular location, for a date like no other. The two halves of Ashley’s choreography will finally come together, as each couple lets their hair down and gives in to the rhythm. With no words allowed, they must let their bodies do the talking.
Cameras will follow each prospective couple’s journey, from the individual dance routine, to the possibility of intense chemistry discovered through the moves of Ashley Banjo’s stunning choreography on some of the most scenic dance-floors of the world.
MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, in association with Ketto India launches Oonchi Udaan —an initiative that will help in empowering women across our country. Through this initiative, the OTT player aims to create a deep impact in contributing towards women’s welfare in order to get them ready for the future and face the world with utmost confidence. As part of the initiative, Rs.5 from each ALTBalaji subscription will be donated as proceedings towards this cause. It has always been ALTBalaji’s endeavour to portray the strength of today’s Indian woman with each of its initiatives and even the strong characterization of women depicted in its shows.
Oonchi Udaan will work towards the betterment of the underprivileged women of our society by providing them with education, teaching life-skills and enhancing their livelihood skills. In addition to that, it will also help build a strong 360-degree life of learning and economic foundation that equips women to escape the cycle of poverty.
Commenting on the collaboration, Divya Dixit, Senior VP & Marketing Head ALTBalaji said, ‘Women empowerment and their upliftment in modern-day society is extremely close to our hearts at ALTBalaji. It is something that is also highlighted prominently in our women-centric shows whether it be Haq Se, Kehne Ko Hum Safar Hain, The Test Case or the most recent one Mission Over Mars. Oonchi Udaan aims to empower underprivileged women to learn new skillsets and becoming independent. It is our one small step in the right direction towards women receiving the support and we request you to support us in this mission”
Speaking on the association, Varun Sheth, CEO of Ketto said, “The development of our nation is directly appended to the empowerment of women. It’s utterly essential that we as a nation address this problem of socio-economic inequality where women succumb to poverty due to lack of education, resources, and skill development. Crowdfunding can help create the much-needed avenues for women empowerment wherein initiatives like ‘Oonchi Udaan’ are funded to help equip women with skills required to escape the cycle of poverty.”
ALTBalaji with its latest web series M.O.M – Mission Over Mars, showcased an inspiring story of determination and faith of four women scientists who led the Mars mission. They not only led it, but made it a resounding success despite the lack of resources, time and at the brunt of constant doubts and taunts. To help kick-start this initiative, the digital platform is donating towards the cause through every new subscription they receive for Mission-Over-Mars.
With the brand’s presence being extremely strong amongst a wide cross-section of the population in the country, the initiative will help to create awareness and acceptance amongst the masses. Building on the legacy of creating iconic shows, ALTBalaji’s exclusive content library has built a catalogue of more than 45 Originals like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which continue to be lauded by viewers across the globe.
