Category: Press Release

‘SHEIN INDIA’ in association with ‘MAKE A WISH’ Foundation grants wishes in the Oxford city, Pune

MUMBAI: SHEIN India and Make-A-Wish Foundation come together once again to fulfil wishes of children, following the immense success of their association in Mumbai and the capital, Delhi. This is the third time SHEIN and Make-A-Wish have come together to share happiness with kids, this time in Pune.

Make-A-Wish Foundation is dedicated to granting the most cherished wishes of children between the ages of 3 and 18 years, living with life-threatening illnesses, irrespective of their socio-economic status, caste, race or religion. The event in Pune witnessed a painting and drawing competition followed by an interactive session with the children. Most of the children wore their outfits and SHEIN provided them with matching caps for their attire and glasses to flaunt their outfit and slay the day.

SHEIN, a fast fashion e-commerce platform has been on the forefront of creating fashion trends and styles straight from the ramp. The association with Make-A-Wish Foundation makes SHEIN one of the few brands making a difference to the Society.

On this association, the Spokesperson of SHEIN says, “SHEIN is honoured to be a part of Make a Wish. We are amazed and inspired by the dreams of these children which has touched the lives of thousands of people. We look forward to fulfilling wishes for these beautiful children whenever we can.”

Deepak Bhatia, CEO of Make a Wish says,” This CSR support from SHEIN has helped us grant wishes of all the children with a critical illness who wished for new clothes. This support will help us enrich the human experience with hope, strength and joy in the future as well.”

Gauri Ashok Kasture aged 15 suffering from Thalassemia Major wished for a top with cold shoulders.

Shreya Vijay Dolas aged 12 suffering from Thalassemia Major wished for a ball gown maxi dress.

Yukta Rakesh Shende aged 11 suffering from Nephrotic Syndrome wished for Front Pleated Glitter Dress.

Samiksha Sakharam Bhalerao aged 10 suffering from Juvenile Diabetes wished for a beautiful White Gown

Rajeshwari Prashant Bhosale aged 7 suffering from Nephrotic Syndrome wished for pretty neon pink ruffle trim self-belted dress.

Lavanya Kalyan Dhani aged 9 suffering from Thalassemia Major wished for an elegant butterfly maxi dress.

Vaishnavi Bhausaheb Walke aged 12 suffering from Thalassemia Major wished for a Hem and Floral Dress for herself.

Faith Sachin Nigvekar aged 6 suffering from Cancer wished for a waist knot skirt and trapeze dress.

Siddharth Deepak Wagh aged 9 suffering from Thalassemia Major wished for a Tie Pants set for himself.

Shreyas Pradip Mahangade aged 8 suffering from Thalassemia Major wished for a Hoodie and Pants Set.

Vihan Vinod Kamble aged 5 suffering from Retinoblastoma wished for a Letter Print Jeans and Camo sweatpants.

September 25, 2019
LIVE Viacom18 and BookMyShow join hands to bring ‘Peppa Pig Musical’ to India

MUMBAI: After running into packed houses across the US, UK, and Asia, ‘Peppa Pig Musical’, the live theatrical adaptation of the famed animated series on TV, is finally coming to India! LIVE Viacom18 and BookMyShow, India’s leading entertainment destination, have joined hands to bring Peppa along with her family and friends to the country, taking kids on a never-seen-before joyous ride. Presented by ICICI Bank Debit & Credit Cards, the all-new live stage show will keep fans talking, singing and dancing, wanting for more. The Peppa Pig Musical will tour 8 cities across 78 shows, starting this November.

Making Children’s Day more exciting for the little ones, the most charming little piggy on the block will hit the stage making its debut with the preview show at Bal Gandharv Rang Mandir, Mumbai on November 14th.

With this musical, LIVE Viacom18 and BookMyShow are set to provide a unique out-of-home entertainment experience to Peppa enthusiasts. This fully immersive musical with incredible life-sized characters with beautiful costumes will bring every kid’s favourite Peppa to life like never before and elevate their experience. Following its preview, LIVE Viacom18 and BookMyShow will roll out the carpet for the Peppa Pig Musical across seven other major cities including Delhi, Chennai, Bengaluru, Hyderabad, Pune, Ahmedabad and Jaipur.

Peppa Pig has been one of the most loved international animated television series airing on India’s no.1 Kids Channel –Nickelodeon. The series has consistently been amongst the top 20 properties on a digital platform – VOOT.

Mahesh Shetty, Head – Network Sales, Viacom18, said, “Ever since its launch Peppa Pig has become a household name and an important part of our ecosystem. Owing to its growing demand and popularity, we’re thrilled to bring a one-of-its-kind live musical for the audience to feel closer to their favourite characters and witness this wonderful experience. The announcement is an extension to Viacom18’s list of ‘firsts’, which includes – Viacom18 Consumer Products being the official merchandise partner for Peppa Pig in India to broadcasting the iconic pre-school property on Nick Jr. and VOOT Kids; and now further venturing into bringing Peppa Pig, ‘LIVE’ with the first-ever Musical extravaganza. We are delighted to associate with ICICI Bank Debit & Credit Cards and BookMyShow LIVE for this unique property and are positive that this visual extravaganza filled with music and joy will be loved by everyone.”

“The live entertainment industry in India is witnessing remarkable growth, with newer avenues of out-of-home entertainment opening up and being loved by audiences. BookMyShow is thrilled to collaborate with LIVE Viacom18 for the Peppa Pig Musical, adding another distinctive theatrical offering to our extensive repertoire of live entertainment experiences, all executed at par with global standards. We are certain that kids will love the musical, as much as they love the series.”, said Kumar Razdan, Head – Theatricals, BookMyShow.

Amarjit S. Walia, Product Head – Cards, ICICI Bank said, “We are delighted to partner with Viacom18 to bring alive one of the most loved characters, Peppa Pig, to India. Looking at the popularity of these characters, we believe that the audience would love the musical. This being India’s first-ever LIVE introduction to their journey, the shows will be an unforgettable experience for the fans who have made Peppa Pig a success in the country.”

September 25, 2019
Protected Media launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

MUMBAI: Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT. With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory.

The SDK is unique as it verifies each impression which is then digitally signed. The data attaches to the impression as an identifier which can be authenticated by anyone along the distribution flow at a trusted Protected Media server. The SDK also provides a constant live data source to facilitate the artificial intelligence powering Protected Media’s Prebid Solution.

Protected Media’s OTT SDK is available for content owners, OTT operating system providers and technical OTT platforms. The use of the OTT SDK by supply side partners removes the burden of validating traffic from the advertisers, and places it in the hands of the supply side who can use verification as a tool to boost CPMs and protect their own reputation.

With OTT ad revenues predicted to double by 2020, trends indicate that OTT is ripe for exploitation and supply side stakeholders have no protection from opportunistic cyber criminals who regularly exploit vulnerabilities in the ad tech stack.

"OTT and CTV audiences are growing rapidly," explains Joe Hirsch, CEO at SpringServe, the leader in video ad serving and a Protected Media customer. "While there is an abundance of high quality traffic sources, it's important to remember that there are unscrupulous groups who attempt to make money with suspicious activities. For this reason, we work with Protected Media. We believe that a robust IVT detection solution is a critical component for protecting buyers from bad actors."

Thomas Engdahl, President CEO of Vidillion, a technical OTT platform provider, who has integrated Protected Media’s OTT SDK into its platform adds “Our advertising monetization platform serves millions of OTT ads every day. As a technology provider with access to data which demand-side verification vendors cannot reach, we understand that advertisers need a verified, fraud-free marketplace to increase trust and transparency in the OTT programmatic space. That's why we've chosen to integrate Protected Media's multilayered ad protection technology into the Vidillion Advertising monetization platform.”

In a unique position as a supply side verification vendor, Protected Media empowers customers to define data parameters for analysis.

“The OTT space has a unique set of challenges when it comes to verifying that traffic is indeed fraud free,” adds Asaf Greiner, CEO at Protected Media. “Besides being a nascent vertical which is fragmented and extremely complex, there are additional components which make it a more sophisticated space to navigate. For example, the use of Server Side Ad Insertion for ad stitching means that it’s impossible to implement third party verification code onto creatives.

For this reason, our solution is built to be baked into the OTT ad tech stack – we work with groups who can place our verification technology into parts of the funnel that no one else can access. Our expertise in cyber security, together with access to the technology underpinning the OTT platforms, means that we provide the market’s first evidence based, granular solution for verifying OTT traffic.”

September 25, 2019
SEMrush to kick-off the Biggest Business Show in India

New Delhi: SEMrush a leading online visibility management platform will host the biggest business event in India which is to be held on 5th December 2019 in Bangalore at Sheraton Grande Whitefield Hotel & Convention Center.

SEMrush Marketing Show will have around 40 worldwide speakers from top international companies, including Microsoft, IBM, Uber, etc. The opening keynote will be presented by one of the most known marketers all over the world – Larry Kim talking about growth marketing strategies. The conference will be also featured by the leaders at Shopify, Hubspot, Quora, Swiggy, Nykaa and others. The workshop track of the conference will be conducted by speakers from Google, Facebook, LinkedIn and SEMrush.

Sharing his thoughts on the conference, one of the conference’s speakers Charmis Pala, Global SEO Head at Cleartrip.com states, “This conference is an excellent opportunity to receive the latest industry news, learn the best practices from marketing leaders and get new creative ideas for your digital marketing campaigns. It's great to see that such conferences are coming to India.”

The conference will gather around 2,000 participants responsible for implementing marketing technology and operations that drive growth, profitability, and extraordinary customer experiences in Indian and international companies. According to SEMrush data, global searches for top Indian startups which got abroad, grew by 12% in the last three years. For some of these companies, the growth of interest exceeds even 1000%. No surprise ‘digital marketing' is 140% higher in the demand in Google in India now than it was in 2016.

Mr. Fernando Angulo, Head of Communications, SEMrush commented, “This conference will bring about a change in practices of the marketing leaders and will enhance them with new ideas and latest industry updates. It will bring a revolutionary change in the market which will eventually lead to innovative campaign. It is our honor and privilege to come up with such conference in India.”

September 25, 2019

Times Network wins ‘Client of the Year’ at Big Bang Awards 2019

MUMBAI: Times Network, India’s premium broadcast network won 10 prominent awards at the recently concluded 24th edition of Big Bang Awards 2019 for Creative Excellence. The network bagged the special award, ‘Client of the Year’ and 9 metals (2 gold; 4 silver and 3 Bronze) for its breakthrough marketing campaigns across its news brands.

Times Network’s campaign in line with TRAI’s new tariff regime that captured the distinct attributes of its strong bouquet of influential brands – M.A.N (Movies and News) Pack campaign was awarded with a silver in TV Channels – Radio category and the network also received a bronze for India For Kerala Fundraiser in TV Channels – Press category for its exemplary efforts that helped rebuild the lives affected in the 2018 Kerala floods. With 6 awards across the categories of TV Channels and News Programs, TIMES NOW winning streak included 2 gold (OOH) and 1 silver (digital) for 2019 Election Result day promotion campaign- ‘India ka Result’ for successfully building intrigue and anticipation among viewers around election results. TIMES NOW’s one of a kind voter welfare initiative, Swachh Neta won 1 silver and 2 bronze across the categories, press, digital and OOH respectively. MIRROR NOW’s witty and thought-provoking election campaign that reached out to first time voters, Get Inked – Dadi Vs Pota secured a silver in the TV channels – Digital category.

Big Bang Awards celebrates some of the finest creative work in advertising, across 12 categories spanning Print, TV, Radio and even new age Digital and Mobile platforms. The jury panel for this year had over 20 prominent Advertising professionals including Raj Nayak, Harish Bijoor, Sundar Madakshira, KV Sridhar and Ashok Lallla to judge the entries.

Award details below.

Category	Sub-Category	Entry Title	Brand	Metal Won
TV Channels	Digital	Swachh Neta	TIMES NOW	Bronze
TV Channels	Digital	Get Inked – Dadi Vs Pota rap battle	MIRROR NOW	Silver
TV Channels	Out of Home	May 23 – India ka Result	TIMES NOW	Gold
TV Channels	Out of Home	Swachh Neta – Dabbawala activation	TIMES NOW	Bronze
TV Channels	Press	Swachh Neta	TIMES NOW	Silver
TV Channels	Press	India for Kerala – Fundraiser	TIMES NETWORK	Bronze
TV Channels	Radio	M.A.N pack	TIMES NETWORK	Silver
News Programs	Digital	May 23 – India ka Result	TIMES NOW	Silver
News Programs	Out of Home	May 23 – India ka Result	TIMES NOW	Gold

September 24, 2019

Musiconcepts returns with a bigger and grander Third Edition of Raymond MTV India Music Summit 2019 -#EkSachhaSur

MUMBAI: It’s that time of the year again and Musiconcepts is back to celebrating India’s rich and diverse musical heritage through conversations on everything musical at the 3rd edition of the Raymond MTV India Music Summit 2019 at The Fairmont in Jaipur from October 4th to 6th 2019.

For this edition of the Raymond MTV India Music Summit 2019 #EkSachhaSur, over 50 sessions of rich musical experiences have been planned by Musiconcepts. Starting with classical highlights to morning divinity, from musicians’ jam to keynote addresses, from conversations to baithaks, from choirs to taleem, and more, the repertoire brings the finest talents in India, with a range and diversity that encompasses all genres of Indian music, including Devotional, Classical, Jazz, Ghazal, Folk, Instrumental, and Contemporary.

Aficionados of Indian music will have an opportunity to learn, discover and immerse oneself in music and musicality and engage in sessions with artists such as:

Indian cinema playback singers- Asha Bhosle, Sunidhi Chauhan, Javed Ali
Classical instrumentalists Shiv Kumar Sharma, Rahul Sharma, Shujaat Khan, Vikku Vinayakram, Shashank Subramaniam, Ajay Prasanna, Purbayan Chatterjee, Taufiq Qureshi.
Vocalists Uday Bhawalkar, Aruna Sairam, Sunanda Sharma, Prabh Deep, Rajan-Sajan Mishra, Venkatesh Kumar, Aslam Sabri, Radhika Chopra.
The inimitable Shillong Chamber Choir; the Little Maestro -the World's Fastest Piano Player-Lydian Nadhaswaram.

According to the co-founders of Musiconcepts–Ambika Srivastava, Mala Sekhri, and Aparna Joshi, The India Music Summit aims to bring together the diverse musical heritage of India. Presented in a unique and inimitable style, it dissolves the distance between the stage and the audience, allowing the energy of the music, musicians and music lovers to become one. Musiconcepts has curated and created a magnificent setting for artists to explore new sounds and content, get out of their comfort zones, disrupt the existing myths surrounding genres and showcase themselves the way the world hasn’t seen or heard before.

The three-day Summit in partnership with Raymond and MTV, India’s No. 1 Youth Brand, is set amidst the stunning Fairmont, Jaipur and will host sessions ranging from rare, meditative, peaceful, and intimate morning baithaks.

From the soulful Ajay Prasanna and Shashank Subramanyam, Uday Bhawalkar –the voice of Dhrupad, to a special dedication to Benares the city of Moksh, by the brilliant Benares duo Pandit Rajan and Sajan Mishra to the carrier of Girija Devi’s Legacy — Sunanda Sharma.

Among the keynote attractions, will be a conversation between Playback Maestro Asha Bhosle and the wizard of words Prasoon Joshi — Her Music, Her Life, Her Journey, Her Inspiration– that is bound to enthrall.

Be captivated in the celebration of love by the stalwarts of music with the riveting narrative of Saif Mahmood to a special performance called Junoon — a journey through desire — presented by Vikku Vinayakram, Shujaat Khan and Taufiq Quereshi to the soulful voice of Javed Ali in a special unplugged set to the love of the Supreme by Aslam Sabri and troupe.

Or experience the Genius of Harmony with the much celebrated Shillong Chamber Choir as the Summit reverberates with their magical lilt; to attending Masterclasses where the masters like Shujaat Khan, Aruna Sairam, Ustaad Mazhar and Jawaad Khan, Shashank Subramanyam, and Radhika Chopra will demonstrate, teach and explain and decode music at some of the musical experiences planned by Musiconcepts at the Raymond MTV India Music Summit 2019.

Entry to The India Music Summit is ticketed and the past two editions of the Summit saw over 8000 ticketed attendees, with many who travelled all the way to Jaipur for this immersive experience.

Tickets for the Raymond MTV India Music Summit 2019 are available on BookMyShow and are already in high demand. One can purchase either a Day Pass or Season Pass for all days of the Summit.

Commenting on the Summit, Mentor, Prasoon Joshi, said,” Today the India Music Summit does not require an introduction; the word of mouth amongst music lovers is so strong. When something great in music happens it just cascades, similarly the India Music Summit is being sought after, it is becoming a music lover’s destination.”

He also mentioned that one of the highlights would be his conversation with Asha Bhosle. He said “This year I’m looking forward to my conversation with Ashaji. We have grown up listening to her voice — I feel very fortunate that I will be speaking to her about her life and her music. We have all heard her sing but rarely have we heard her share her musical journey. “

“Raymond is delighted to present the third edition of the India Music Summit, this is the second year of association with this unique and engaging platform. Raymond’s rich legacy of over 9-decades and the fact that we are a homegrown brand is testimony to our constant endeavor to support Indian art in every form. This is a part of our vision to nurture, promote and curate different forms of national art and craft in diverse fields. We are honoured to be associated with a movement that celebrates Indian Art and Culture and provides the most credible global platform to promote Indian Music,” Gautam Hari Singhania, Chairman & Managing Director, Raymond Limited.

“Being an iconic brand, I feel it is our responsibility to support such an initiative that brings together the very best of Indian culture and heritage and gives them an opportunity to express themselves. Like our constant efforts towards broadening our horizon by expanding our product portfolio, The India Music Summit too caters to a vast diaspora as it’s a confluence of artists and experts from varied genres who are bound by the love for music, thus bringing in the perfect synergy between us. What’s more exciting is that it also explores the cultural influence of music across the globe with one new country every year. I believe, it’s just the beginning of a revolution that will not just resonate with Indians, but the entire world,” says Sanjay Behl, CEO, Raymond Ltd.

Speaking on the association with the summit, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18 Media Pvt. Ltd said “We have been supporting the MTV India Music Summit, over the past 3 years and bringing an enthralling experience to music lovers. The event celebrates maestros from various genres, opening new worlds for the rich musical talent in the country. Being a brand that has created iconic properties like MTV Unplugged, Coke Studio and more recently, MTV Hustle, we believe that nurturing new talent as well as promoting established artists across genres, goes a long way in creating newer avenues for the industry. Music is an intangible heritage that brings life to India’s multi-faceted culture. Platforms like MTV India Music Summit are most pertinent in placing India in its rightful place on the global music map.”

Ratan Kant Sharma, Chairman and Managing Director, Triton Hotels and Resorts Pvt Ltd –Owner -Fairmont Jaipur says, "Fairmont Jaipur is happy to be the venue of choice for the third consecutive time for the largest music festival in the country. Traditional music has always been celebrated at Fairmont Jaipur and through this delightful integration we see a symphonic blend of lifestyle, luxury and culture with our palace property. The three-day summit will be an ideal occasion to raise a toast to our culturally rich country with well-renowned musicians and singers in the past and present. We look forward to driving all music aficionados to the Pink City and offering an impeccable hospitality experience to our guests."

Raymond MTV India Music Summit 2019 #EkSachchaSur by Musiconcepts is proud to have on board a host of sponsors & partners including Vedanta, Volkswagen, McDowells No.1 Soda, Rajasthan Tourism, Maggi, Mawana Sugars, Nescafe Gold, Bikaji and Indian Oil. Our partners include media partner, NDTV and patron, Patrika Group in addition to Air India, Red FM, Incredible India & Sangeet Natak Akademi.

September 24, 2019
iTV Network announces launch of NE News to redefine news experience

MUMBAI: iTV Network, India’s fastest growing news and infotainment network in India’s dynamic media sector, today further consolidated its presence in regional news space. iTV network and AM Television has today announced their agreement to launch NE News to redefine news experience for its viewers in north-east at the event held at Hotel Vivanta, Guwahati.

NE News will be a free to air news channel. It will be available across all the platforms and will have a presence on Cable, DTH and Digital platforms.

The channel philosophy is to present content that is credible, insightful and positive in nature. It will telecast daily state-specific news bulletins done in the vernacular language of all States. The programming will focus on viz. Regional News (in Assamese, Bengali, Bodo, Nepali, Hindi and English language), Socio-legal shows, News Insights, Talk shows, Cultural shows, Special programming on food, fashion, lifestyle, tourism, music, sports, health and education et al.

In line with the evolving consumption pattern of news, the channel will not just be limited to television, but will also have a focused approach on social media presence and create a content that focuses on engaging viewers of all age group.

The existing set of players in the north-east news channel genre includes News Live, DY 365, Protidin Time, News18 Assam, Assam Talks and News Time Assam.

Kartikeya Sharma, Founder and Promoter of iTV Network, said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”

Sanjive Narain, Chairman and Managing Director of AM Television said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in north-east region, a vibrant and very important market, and extend it to other parts of India over time.”

September 24, 2019
Blue Cross Laboratories asks girls, young women & mothers to #BreakTheCheatChain in the second phase of its digital campaign against painful periods a.k.a dysmenorrhea

MUMBAI: Although period education & awareness in India has taken giant strides, it still remains incomplete leading to misconceptions, confusion and many myths among young girls. Most of the workshops on period education only cover the basictopics – why periods happen, and hygiene practices to be followed during periods etc. As a result, a majority of the girls grow up believing that period pain, nausea, and other health issues as an absolutely normal part of menstruation.

Blue Cross Laboratories, through its social awareness campaign, looks at eliminating these myths. Made by C Com Digital, the new campaign film #BreakTheCheatChain features women across three generations narrating the mental agony a young teenage girl goes through when she is advised to simply bear out the intense period pain. The film also narrates about how the word ‘pain’ takes a different meaning for women and has always been sugar coated with monikers such as blessing, rite of passage, nature etc.

With this lack of awareness, girls often tend to ignore their period pain which could be an indication of a more serious disorder such as endometriosis, PCOD, ovarian cysts, adenomyosis etc. all of which completely cripple the normal life of a girl and also severely impact her studies or professional growth.

At this junction, the need is to spread awareness in girls & young women that periods are normal, but period pain is not. The girls must be encouraged to discuss their period pain openly, without any hesitation and take charge of their health by visiting a gynaecologist.

The campaign is being promoted across the campaign website (www.painfulperiods.in) Facebook, Instagram and YouTube. On the micro-blogging platform Twitter, the video was trending at no.2 across India on the day of its release.

Speaking about this, Nikhil Marwaha, Director Strategy & Operations C Com Digital, said “In our conversations with many mothers, young women and girls, we found that the narrative around periods has largely remain unchanged over generations. Girls are often told about the bleeding, pain, discomforts associated with menstruation and are told to bear the agony is silence. In many cases the ability to bear immense period pain is glorified as the difference that makes women greater than men. Through our campaign video #BreakTheCheatChain we are encouraging mothers and daughters to break this narrative of myths and take charge of their health. Our second phase is replete with user interviews, interactive content and awareness ads to ensure girls & women suffering from dysmenorrhea know that they are not alone in this fight and there’s a cure. All they need to do is visit a gynaecologist.”

Recent research indicates that about 71% of girls in India do not know anything about menstruation before their first period. What exacerbates this situation further is the lack of awareness on period pain or dysmenorrhea, even among educated girls and women. The campaign thus aims to not only initiate relevant discussions on the subject but also remove the stigma and taboo around openly talking about period pain.

Speaking about this initiative the spokesperson from Bluecross Laboratories said “Dysmenorrhea never got the deserving attention it required. Women all along believed that they need to go through period pain as it is normal. We felt the need to educate women about the problem while also providing the solution. Our campaign is an appeal to all daughters & mothers to not ignore period pain. Our campaign has already elicited a fantastic response with requests for conducting dysmenorrhea workshops from schools & colleges across India. We are confident that with this campaign, we will achieve our objectives.”

Dysmenorrhea is the most common yet most deflected and ignored gynecological problem among adolescent girls and young women. If left unaddressed, it can cause undue stress and suffering. A more proactive approach is needed to dispel myths and enable greater clarity on period pain. It is a serious issue which needs targeted action. C Com’s campaign for Blue Cross will thus help in gathering momentum and spreading awareness about dysmenorrhea among a wider audience that includes men too.

September 24, 2019
Silicon Valley based Firework, a social mobile video app launches in India with focus on next-gen consumer mobile applications

MUMBAI: Firework, a social mobile video app for iOS and Android devices, has now entered India. With ‘Reveal’, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device. Firework is part of a suite of apps created by Loop Now Technologies, Inc. a Redwood City, California (Silicon Valley) based incubator start-up that focuses on next-gen consumer mobile applications. Firework became the fastest social media app to achieve 1 million users in only 5 months while still in beta, growing +200% quarter over quarter. Firework is committed to empowering everyday creators to produce extraordinary stories with premium production value.

In India, Firework will focus on working with some of the biggest names in entertainment and already has content from ALTBalaji amongst others. Firework will debut many interesting features in the coming months to its Indian users. Offering user generated, platform-curated and original content from media partners including Refinery29, Firework's launch includes the announcement of recent content creation, promotional and advertising partnerships. Thousands of top digital creators have already discovered Firework including Frankie Grande, Dang Matt Smith, Olivia Jordan, and Marlon Webb, among others.

https://www.instagram.com/fireworkhq/?hl=en

September 24, 2019
Myntra and Tissot partner to enable shoppers in India to buy Swiss watchmaker’s premium watches online

MUMBAI: Today, Myntra and the world leader in the Swiss traditional watch industry, Tissot, have entered into a strategic partnership enabling shoppers in India to purchase premium watches online.

Tissot is one of the most popular watch brands in India, has actor Deepika Padukone and cricketer Virat Kohli as its International brand ambassadors. Known for its excellent craftsmanship and meticulous design, Tissot’s latest and most cutting edge timepieces from its collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, and Special Collections; will now be available on Myntra.

There are more than 150+ styles for men and women starting from INR 15,000 onwards and furthermore Myntra’s premium customers will be able to avail special benefits on purchase of Tissot’s sporty and stylish timepieces. With ease of Myntra’s online shopping platform, Tissot reinstates its commitment to providing the most innovative and best-in-class timepieces to its customers, 24×7 and on the move.

As India’s leading destination for fashion and lifestyle products, Myntra has a large base of fashion forward and loyal customers across the country, making it the perfect partner for the Tissot to spread its footprint online in India. Myntra is also today, a destination for premium watches with more than 100 international and domestic brands on its platform.

Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Known for their quality, craftsmanship and elegance, Swiss made watches have a large fan-following in India and are a favourite among our shoppers. Watches are a fast growing category for us and we are excited to launch Tissot on our platform today. Myntra’s popularity, reach and trust, makes it an ideal platform for discerning watch lovers to choose and pick from their favourite collection.”

Mr. François Thiebaud, Tissot President SA, said, “Tissot is the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. The brand, established in 1853, stands by its signature, Innovators by Tradition. This unique partnership with Myntra is the first of its kind in India. I am confident Indian consumers will enjoy the opportunity to experience our latest collections and shop authentic Tissot products on the Myntra platform.”

September 24, 2019