Category: Press Release

  • Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters

    Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters

    MUMBAI: ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young children to germs. 

    savlon-square-adapt-01With a simple call to action – ‘If you don’t wash your hands with soap, germs will follow you everywhere’ the short film captures actions that might lead to germ vulnerability in everyday school situations. The film with children and the make-believe germs spin a dramatic yet funny narrative that encourages children to wash hands with soap.

    Boman Irani, celebrated Bollywood actor, a self-confessed Savlon fan and a staunch believer of hand hygiene said, “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”

    Unveiled in 2016, ITC Savlon Swasth India Mission is designed to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than 3 million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.

    On Global Handwashing Day, let us take a pledge to help introduce every child to the habit of hand washing with soap before meals and after using the toilet.

    quest you to consider the same.

  • Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

    Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

    MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar. 

    The pre-launch campaign included a teaser release on social media to build curiosity and buzz around the product before the big reveal. Here, the celebrities were seen giving a sneak peek of the wooden cask packaging on their Instagram stories and a shoutout saying “stay tuned for the unboxing tomorrow!” 

    On the launch day, these celebrities unboxed the specially curated wooden cask. After much build-up, the contents of the wooden casks were finally revealed… The Limited Edition Vintage & Rare Jeans by Spykar! The campaign story was weaved around the concept ‘Born 18’ to highlight the importance of being 18. The narrative was to focus on vintage denims that have been pre-aged 18 years using authentic treatments. So now, one doesn't have to wait 18 years to get into a vintage pair of denims to kindle or rekindle their 18-year-old spirit. Here, the celebrities were seen sharing personal experiences and stories about being 18. 

    The next phase of this campaign included India's top fashion bloggers promoting the limited edition Vintage & Rare Jeans on their Instagram handles through posts and insta-stories. These bloggers were carefully chosen to meet with our brand's aesthetic and theme of the collection. Our main aim was to focus on genuine engagement and quality content rather than chasing the ‘number of followers’.

    To amplify the campaign further, radio was added to the mix. India’s leading RJ, Mallishka and her counterparts were been on-boarded to spread the word. 

    So, What made this collection so special? Spykar’s Vintage & Rare Collection Jeans are inspired by aged whiskey. Just as spirit tastes better with age, so is true for denims. The older the denim, the more character. Spykar’s Vintage & Rare collection jeans are pre-aged 18 years using authentic treatments and various wet & dry processes to help achieve that mended, long preserved vintage look. These jeans are handcrafted by skilled artisans and are made with eco-ethical practices. Spykar’s Vintage Jeans are a blend of Vintage Vibes with Contemporary cuts for young men. 

    Sanjay Vakharia, CEO of Spykar says, “Spykar is known for its product innovation & design. And every season we launch an innovative concept for our customers. We realize that we are catering to the “NOW” generation who can’t wait 18 years to create their own Vintage. That inspired us to launch a Pre-Aged 18 year old denim that’s handcrafted to deliver the Vintage vibes in Contemporary cuts”.

  • Microscan launches Internet Service in Aurangabad

    Microscan launches Internet Service in Aurangabad

    MUMBAI: Internet Service Provider Microscan Infocommtech has launched its services in Aurangabad. Microscan has joined hands with Elixir Telelinks to increase its reach and offer premium Internet Services in the city. This partnership plays to both partner’s individual strengths in which the consumer will get maximum benefit. Microscan has over a decade of expertise in handling large networks by virtue of serving Tier1 Telcos, ISPs, Enterprise & Retail customers in Mumbai & Pune. Elixir is a last mile infrastructure provider with resilient network infrastructure in Aurangabad. This collaboration will help both parties deliver best-in-class service with guaranteed uptime.

    Microscan Retail Business Head Samson Jesudas said, “We are delighted to offer uninterrupted internet services to Home Users and Enterprise Customers in Aurangabad. Retail Broadband Plans will offer great value to our customers in form of impressive speeds at affordable prices. Enterprise customers will benefit from dedicated secured bandwidth, ideal for running critical applications. Alliance with Elixir Telelinks will help us extending our footprints in Marathwada region.  ”

    Microscan is an established internet service provider with large customer base in Retail & B2B in Maharashtra.  

  • ONEOTT Intertainment Limited wins TelecomLead.com Innovation Leaders award 2019

    ONEOTT Intertainment Limited wins TelecomLead.com Innovation Leaders award 2019

    Mumbai: OneOTTIntertainment Limited (OIL), was awarded the 2019 Innovation leaders award by Telecomlead.com. OIL won this prestigious award for adopting innovative steps for expanding broadband connectivity to under connected population in urban locations, like –connectivity of 50 Hotspots in Dharavi which enabled Internet consumers access 2GB data per day free for 30 days via OIL’s Wi-Fi hotspots.

    Commenting on the occasion, Mr. Yugal Sharma,CEO of ONEOTT iNTERTAINMENT LIMITED said,“We are extremely proud and delighted to receive an awardthatis a testament to our endeavors of providing affordable internet services to our customers.OIL’s purpose is to lead digital inclusion in India by connecting homes & offices online thereby, enriching lives of all our subscribers. This initiative in Dharavi directly aligns to why we exist.’’

    In the first phase of the project,50 Wi-Fi hotspots have been enabled in Dharavi, the largest underserved urban locality in India,powered by OIL’s high-speed internet service, and supported by the Express Wi-Fi by Facebook’s software platform. Anyone, who is present in the Wi-Fi zone can connect to a participating hotspot by registering on the ONE Express Wi-Fi by Facebook sign-up page or by downloading the Express Wi-Fi by Facebook Android App available in the Google Play store.

    OIL also has plans to scale up Wi-Fi deployment to 10,000 Access Points and aims to extend its reach to the other Tier 2 & Tier 3 cities. 
     

  • Fashion Start-up redefines ‘The Ideal Body’ Trend with a Body Positivity Campaign

    Fashion Start-up redefines ‘The Ideal Body’ Trend with a Body Positivity Campaign

    MUMBAI: Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels,  Sony Entertainment Television (SET), Sony SAB and Sony MAXUrbanic, a European high-street brand, has taken upon them to introduce trends which embrace different shapes of Indian women. The brand, single-handedly is opposing the ideal beauty standards set by the fashion and lifestyle industry. An industry infamous for its unrealistic benchmarks, Urbanic as a brand has stepped in to deliver trendy styles at affordable prices at your doorstep.  

    The campaign titled ‘My Right To Wear’ encapsulates one of the most concerned issues in the industry for women. Women spend most part of their shopping trying a dress that just fits right because not many brands are size-inclusive, meaning they don’t offer clothing beyond the ideal body size chart. However, the ‘perfect figure’ trend set-up by the fashion industry has been challenged and revolutionized by the brand. Urbanic aims to provide stylish outfits for every body type making fashion available from sizes XS-5XL, hence, breaking the stereotype that women with good bodies only have access to tasteful fashion. 

    Urbanic has collaborated with 15-20 celebrities, influencers and bloggers to make a strong statement on accepting one's own body. 

    The brand roped in Kishwer Merchant and Delnaaz Irani, two famous faces from the Indian television industry, Komal Narang a YouTube celebrity, Akanksha Redhu a sought after Instagram influencer along with several others to deliver an impactful message. While all the celebs are few sizes apart, they are beautiful in their own ways and are comfortable in their own bodies. They have embraced their imperfections perfectly and have overcome their insecurities, hence, coming forward together to spread the message #SayNoToBodyShaming.

    The campaign is Urbanic’s way to address the diverse shapes and sizes of Indian women. Since the customers demand beyond one-size-fits-all logic, it is ethical for lifestyle brands to consider making clothes available for all. Today, women are not looking for perfect trend, they are looking for apparel which suit their body type and compliment their curves or the lack of it. Urbanic has successfully hit the right chord and encourages women to own their shape. 
     

  • Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

    Prime Focus Technologies selected as event coverage partner for L’Oréal Professionnel’s Indian Hairdressing Awards 2018-19

    MUMBAI: Prime Focus Technologies (PFT) announced that its video agency, PFT Brands was selected by L’Oréal Professionnel as the official event coverage partner for the prestigious Indian Hairdressing Awards (IHA) 2018-19.

    IHA was launched as a platform to recognize excellence in not only the art, but also the business of hairdressing. One of the most anticipated events on the Indian hairdressing calendar, it serves as a source of inspiration to hundreds of hairdressers and launches its stars into successful careers of their own.

    Capturing the grandeur of the mega event, PFT created a total of 10 compelling webisodes (10 minutes each), 3 special ‘glam’ videos (3 minutes each) and an exclusive long-form video compilation. The videos feature a wide range of fascinating looks, unmatched on-stage glamour, behind the scenes moments, riveting interviews, stunning location shots and much more. The team filmed the regional rounds for over 6 months, travelling across several locations including Mumbai, Kolkata, Delhi, Chennai, Hyderabad and Bengaluru. They also captured the stunning, first-ever international grand finale of IHA, which was held in Dubai. Jury members included eminent personalities from the global fashion world including Adam Reed, Nonita Kalra, Jatin Kampani, Gavin Miguel, and Mehera Kolah.

    As a one-stop video agency, PFT Brands provided end-to-end creative services for showcasing IHA –  including conceptualization, scripting, production and post production. Watch some of the videos here:

    “IHA is our biggest and most exciting property where L’Oréal Professionnel successfully engages and interacts with the hairdressing industry. We are delighted that PFT Brands helped us create an impactful, out-of-the-box series of videos around the event which captured the attention of viewers on digital platforms and social media,” said Binaifer Pardiwalla, General Manager, L’Oréal Professionnel.

    “In today’s hyper-digital world, creating short-form snackable video content is an excellent way for brands to get on consumers’ radar,” said Bhaskar Sitholey, Senior Vice President, Creative Services, PFT. “We are thrilled to have had the opportunity to showcase this dynamic mega event for L’Oréal Professionnel. Our focus was on delivering great production value while effectively capturing the energy, emotions, innovation and scale of the competition.”

    PFT Brands helps transform brands into digital content destinations that build customer loyalty. 

  • India on a plate: celebrate world food day with Epic Channel

    India on a plate: celebrate world food day with Epic Channel

    MUMBAI: 16th October 2019 marks the 74th anniversary of the inception of ‘The Food and Agriculture Organization’ of the UN. Since 1979 this historic event has been annually celebrated as World Food Day in over 150 countries. Joining the celebrations, EPIC Channel – India Ka Apna Infotainment – brings to you a delectable day for mind, body, and soul. Starting at 7:00 am to 12:00 midnight the channel has curated a savoury offering of 4 eclectic shows that celebrate the many gastronomical facets of India.

    The platter will include EPIC Channel’s marquee food series ‘Raja Rasoi Aur Andaaz Anokha’. Celebrity chef Ranveer Brar demonstrates through the show, the little nuances that make for the several regional and royal cuisines of India. Adding that something extra to the herbs and spice is the show ‘Tyohaar Ki Thaali’. Hosted by renowned TV personality Sakshi Tanwar, the show illustrates the reverence that Indian culture has for food. It explores the significance of traditional dishes associated with the many festivals celebrated across the nation. Also part of EPIC Channel’s 4 course offering is a drizzle of nostalgia in the show ‘Lost Recipes’. Chef Aditya Bal takes you on a trip down memory lane as we rediscover the styles of cooking that have been forgotten over time. Garnishing this special line up is ‘Indipedia’ featuring Edward Sonnenblick. Join him on EPIC Channel as we take a journey across the length and breadth of our nation to unravel the many customs and traditions that make us who we are.

    In true blue Indian flavour, adding the zing of tadka is an all-day ‘Food IQ’ contest. Hosted by IQ Challenge quizmaster Meiyang Chang, the hourly contest will have winners every 60 minutes, all day!

    Sakshi Tanwar, host of the show Tyohaar Ki Thaali found the experience uplifting and had this to say “Food is the most important element of our lives. The reverence we have for it in our culture is completely justified. This show celebrates the diversity of our nation through its festivals, cultural nuances, traditions, and also brings to light the little known stories associated with them. Working on the show was a delicious experience for both my mind and my taste buds.”

    Ranveer Brar, host of the show Raja Rasoi Aur Andaaz Anokha cherishes being part of the show and urges others to discover the joys of cooking. He says “Hidden in the flavours of every dish is a little bit of history. Through Raja Rasoi Aur Andaaz Anokha, I got the chance to deep dive into the same as well as uncover their unique techniques. Being part of the show has made me rediscover how much I enjoy cooking and feeding people. This world food day, I urge you to reach out to help eradicate hunger by feeding just one more person and feel the joy that I do when I do the same”

    Aditya Bal, host of Lost Recipe Season 1 & 2 found his experience as the host of the show illuminating and exciting. He said "Indubitably India is a paradise of various kinds of cuisines. We are a foodie community where our cuisine is our pride. It is our responsibility to promote healthy eating habits and prevention of wastage. This World Food Day, educate each other about the history of your cuisine, preserve it for the generations to come and help ensure that they have the resources to taste the deliciousness that you have"

     Akul Tripathi, Head – Content and Programming, EPIC Channel, said “Through these shows, we wish not only for people to discover recipes to satiate their cravings but also to rediscover their curiosity. This World Food Day let us vow to eradicate the hunger in our bellies, so that we can cultivate starvation for curiosity & creativity in our minds.”

  • Vodafone Idea business services and nokia partner to launch sd-wan to help businesses drive digital transformation

    Vodafone Idea business services and nokia partner to launch sd-wan to help businesses drive digital transformation

    MUMBAI: Vodafone Idea Business Services (VIBS), the enterprise arm of Vodafone Idea Ltd., the country’s leading telecom operator, today announced its partnership with Nokia to roll out software-defined networking in a wide area network (SD-WAN) services for start-ups and enterprises. Through SD-WAN deployment, VIBS will offer advanced networking and connectivity solutions and enable enterprises to dramatically increase the speed of deployment, flexibility, and control. It is a software-defined network for digital business to securely access applications in a multi-cloud environment.

    Benefits of Vodafone Idea SD-WAN

    •    Simplified configuration of multi-site WAN network using online portal
    •    Seamless connectivity to IaaS, SaaS Clouds using secure network
    •    Dynamic application-aware routing on optimal path
    •    Real-time network, application analytics through customer portal
    •    Choice of multi-transport ILL, MPLS L3, Broadband and 4G LTE
    •    OpEx-based pricing for Managed SD-WAN network
    •    Solution consulting, implementation, 24X7 support with SLA
    •    Centralised, automated control of network policies

    The services will be offered in partnership with Nokia and is built on Nokia’s Nuage Networks Virtualized Services Platform (VSP) that will provide enterprises with an application-driven network that seamlessly and constantly adapts to the real-time demands of cloud computing, mobility, and digitization. This will further allow connections across the business and cloud to be intelligently and dynamically programmed from a centralized location. By using centralized software to manage the network, it becomes easier to control, more agile and ready to adapt to future connectivity requirements.

    Commenting on the partnership, Nick Gliddon, Chief Enterprise Business Officer, Vodafone Idea Business Services, said: “We are glad to partner with Nokia to roll out SD-WAN services and help our customers in their digital transformation journey. This partnership enables us to offer an industry-first, multi-tenant, Managed SD-WAN solution which enables enterprises of all sizes to access applications securely across multiple clouds. The enterprises will be able to leverage a more reliable, multi-transport Wide Area Network solution managed through a centralised portal that will provide greater control, agility, speed of deployment with reduced operational cost.”

    Nitin Dahiya, Account Director, Nokia India, said, “The Virtualized Services Platform by Nokia’s Nuage Networks will enable Vodafone Idea to boost customer connectivity and aide their digital transformation journey. This partnership allows Vodafone to offer advanced networking and connectivity solutions, as well as enabling their customers to optimize business and cloud services. With the Virtualized Services Platform, Vodafone Idea gives control of the network back to the customer, making them more agile, adaptable and flexible. “

    The launch of SD-WAN augments Vodafone Idea Business Services’ established vision of being a trusted and valued partner for business in a digital world, transforming cloud experience for millions of SMEs and large enterprises

  • Witness the largest musical masterpiece by B4U Music

    Witness the largest musical masterpiece by B4U Music

    MUMBAI: Mumbaikars walked & clicked selfies inside the World’s Largest and Tallest Wind Chime which was over 25 feet tall and over 5 feet wide. The art piece by B4U Music was installed at Bombay Exhibition Centre, NESCO by renowned artist ‘Al QawiTazalNanavati’ to create the World’s Tallest and Largest Wind Chime made from upcycledplaying cards. B4U music,a leader in the Hindi Music genre wanted to create this experience for its audiences to spread awareness about recycling/upcycling and demonstrate how beautiful structures can be created from redundant waste keeping in mind the Swachh Bharat Mission.

    The primary material used for installation consists of over 5000 old playing cards which were taken from B4U’s stock and upcycled to create a huge structure & art installationhanging from the ceiling near the entrance of Hall No.2 ofHobby & Lifestyle India (Exhibition) at Bombay Exhibition Center in NESCO, Goregaon East.  Besides, there wereghungroos added to give a musical feel and paper clips were used to hold the structure together. The wind chime had 2 rings, first one of 3.5 feet covered by a 5 feet external ring of playing cards to give a depth while the viewers experience the wind chime.

    Harshal Jain, Marketing Head B4U Network said, “B4U Music embraces the idea of work and play whole heartedly. This notion has been thoughtfully worked on by artist ‘Al QawiTazalNanavati’ to make a simple yet playful and engaging installation. The materials used are playing cards which are upcycled merchandise from B4U’s stock and paperclips to further the notion of work and play being simultaneous and facilitated by music. Ghungroo bells have been added to accentuate the feeling of being inside ‘B4U music’ or living the channels ethos. This magnanimous wind chime wants to make the engager feel what the brand stands for and how music and melodies are part of our everyday life.”

    Chicago educated Artist and Teacher ‘Al QawiTazalNanavati’ said, “Wind-chimes symbolize the arrival of soothing breeze. Reimagining it through playing cards and ghungroos added to the subtle musical quality they naturally hold. B4U has been exactly that for generations in our country, a soothing sound of Indian/Bollywood music. So, it made sense to me to make a grand installation since B4U and the Bollywood industry have always been the epitome of the old phrase "larger than life".”

    Till date the world’s largest wind chime installation was in Illinois made of metallic tubes suspended 49 feet from the ground. However, B4U’s installation is made of upcycled playing cards and is the tallest and largest playing card wind chime created till date.

    The installation was on display from 11th Oct to 13th Oct at Hall no.2 Bombay Exhibition Center, NESCO, Goregaon East. Off the Highway. The installation saw a lot of interest from malls and public spaces like railway stations are eager to have it displayed in their spaces for the common man.

  • Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

    Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

    MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence, amplify customer’s engagement.

    Zivame is leveraging Learning Management Solution (LMS) by Stratbeans to manage the entire learning & training process of their workforce which will eventually drive customer success. One of the biggest benefits of its LMS is that it will create a virtual learning environment that is identical for every learner.

    Stratbeans has framed a step-by-step digital learning strategy for Zivame which is also DIY and is highly customizable. Through this, Zivame can set the order of modules, create time limits, share resources and make sure nothing is lost during the process. Its state-of-the-art technology has been a key enabler for Zivame’s workflow in many ways:

    ●  Easy-to-use Dashboards- Provide graphical and tabular reports on a dashboard to top management to show competency building

    ●Cloud-Hosting and Scalability- Handling large user base for assigning training and carrying out assessments is easier with the aid of cloud services

    ● Training Management- Get role-based Access, user management, attendance management and schedule classroom training along with uploading relevant notes corresponding to the training.

    The above features ensure increased accountability from employees and effectiveness of learning and development functions by tracking and automating content delivery on mobile devices, normal computers, laptops, and tablets. Zivame can now easily identify best performers in the organization with the help of robust performance dashboards.

    Commenting on the same, Siddharth Vishwanath, Head – HR, Zivame, said, “Zivame believes in serving the consumer through her channel of choice and be present where she wants to shop, which is why the brand has an omnichannel strategy and is present both online and offline. In our journey, we are committed to providing the absolute best customer experience, product knowledge and shopping delight to its consumers across channels. In our pursuit for the same, our learning agenda at retail stores is always a priority because we can create a differentiated experience to the consumer in this marketplace.

    With the introduction of an LMS system using Stratbeans, we hope to not only digitize our learning delivery but also achieve efficiencies in converting learning to great customer experience and also effectiveness for the training team’s efforts. As we scale rapidly on physical retail, we hope to leverage this learning channel in all its potential.”

    Commenting on the association, Sameer Nigam, CEO & Co-founder, Stratbeans, stated, “We are glad to work with Zivame and to simplify its workflows by creating automated learning frameworks. Started with an elementary approach, we will also introduce AI &Chatbot based learning for Zivame’s employees. With its stores pan India, Zivame’s workforce is from diverse backgrounds, therefore, they needed a scalable platform that could bring standardization in customer service so as to ensure a seamless customer experience. We are certain that our platform will steer the growth trajectory for their business.”

    Stratbeans has enabled digital transformation for over 100 organizations including TATA, Genpact, Aviva, HDFC, and ASPEN pharma by simplifying workflows with automated learning frameworks that helped these enterprises in saving time and cost in training new employees and upskilling the existing ones.