Category: Press Release

Star World premieres season 2 of Ted Talk Nayi Baat hosted by Shah Rukh Khan

MUMBAI: Star World, India’s leading English Entertainment channel, is known for showcasing an array of distinguished, popular content. With star-studded, critically acclaimed and award-winning shows in its programming roster, the channel strives to innovate its offerings for the Indian viewers.

Taking the entertainment ante higher, Star World is now all set to premiere Season 2 of Ted Talk Nayi Baat, a showcase of videos by inspiring speakers designed especially for the Indian audiences that reflect the issues affecting India and the world. The season premieres on the channel on 2nd November at 9:30 PM and will air every Saturday and Sunday at the same time.

After the astounding success of season one, the second season will once again be hosted by none other than Shah Rukh Khan – an epitome of success and hard work, who continually inspires audiences through this own life experiences. Focusing on social issues and their solutions devised by citizens of all ages starting 13 years, Season 2 of Ted Talk Nayi Baat will turn the spotlight on innovators, scientists, artists and more who are all striving to reimagine and rebuild a new India.

From Kshitij Marwah who developed the technology of 3D photography & very recently 360 cameras to Gitanjali Rao, a 12-year-old young innovator of a quick, low-cost test to detect lead contamination in water, writer-director and cancer survivor Tahira Kashyap-Khurrana who is blazing the trail by fighting the many stigmas that the Indian society plagues us with, and many more, Ted Talk Nayi Baat aims to introduce Indian audiences to change makers who are relentlessly working to develop the country and further inspire countless other Indians to break new ground in their own lives.

Created in partnership with TED, Ted Talk Nayi Baat is also reflective of the first ever association made by an Indian channel with the global platform that brings together world's leading thinkers and is devoted to spreading ideas in the form of short, powerful talks.

Catch Season 2 of Ted Talk Nayi Baat on Star World every Saturday and Sunday at 9:30 PM starting 2nd November and inspire yourselves by watching some of the most moving stories of ordinary people doing extra-ordinary work!

Other speakers include – social scientist and author Deepa Narayan, Indian activist, lawyer and founder of SheSays, Trisha Shetty, water warrior VK Madhavan who tackles development issues in the Himalayas, Mani Vajipey, Co-Founder & CEO, Banyan – a high technology social venture that takes an integrated approach to recycling & waste management and more!

November 1, 2019
&PrivéHD brings a collection of tales for every mood with Privé Mix

MUMBAI: Not every day is the same. On some days, we wake up with a rush of enthusiasm and are ready to take on the world, and on other days we prefer taking it easy. For those whose moods oscillate between romantic to energetic, for those whose tastes in cinema change by the day and for those who simply play it by the ear, &PrivéHD, the premium destination of nuanced cinema, launches Privé Mix. Showcasing spellbinding stories of fiery showdowns, mystical creatures, or of two souls on a quest for love –the channel presents a new genre every day of the week all through November, with Privé Mix, weeknights at 9PM.

What are the horrors of the virtual world? Is there life beyond the Earth? Putting all curiosity to rest, the property presents a collection of the ultimate sci-fi movies such as After Earth, Tron Legacy, Star Wars: The Force Awakens, Star Trek Into Darkness and Chappie. Feel the other side of the catastrophic events and venture into the dark future with a series of award-winning science-fiction dramas from some of the biggest franchises only on Privé Mix.

For the daily dose of adrenaline, the property also presents a plethora of high-voltage action movies such as Kung Fu Yoga, Real Steel, Jack Reacher Never Go Back and Kidnap among others. Witness Jackie Chan in his element as he teams up with an Indian professor, essayed by Sonu Sood, on a hunt for India’s lost treasure in Kung Fu Yoga. Join Charlie (Hugh Jackman) in the Academy Award nominated action-drama Real Steel, as the former boxer discovers a new champion, making his mark in the world of robot boxing.

Prepare for your hearts to turn to mush with a breeze of romance on Privé Mix. The library features top-rated romantic dramas of all time such as Playing It Cool, Juliet, Naked, Eat Pray Love, My Best Friend’s Wedding and Sleepless in Seattle to name a few. Join Julianne (Julia Roberts) as she copes with the flux of emotions in the Academy Award nominated movie My Best Friend’s Wedding, witness a timeless romance, set against the backdrop of Seattle, in the Academy Award and Golden Globe Nominee Sleepless in Seattle and join Elizabeth (Julia Roberts) in rediscovering the meaning of love and life in Eat, Pray, Love.

That’s not all! For those who seek adventures and those who fascinated by mystic beings, Privé Mix on &PrivéHD presents a collection of exhilarating adventure tales such as Around The World In 80 Days, Chronicles of Narnia: Prince Caspian, Hunger Games Mockingjay part 2 coupled with enchanting fantasy dramas like Maleficent, Alice through the looking glass and Hotel Transylvania 3.

For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds and bring alive the other side of the story with Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.

October 31, 2019

Star World has got all your weeknights sorted with its special programming line-up!

MUMBAI: With an expansive & abundant array of content on television, we are left with too many choices and very little time to choose what to watch, especially with our busy work schedules and the fight for some family time. In-light of this daily endeavor of keeping one entertained, Star World, has specially curated an unbeatable content line-up with the world’s best English content! So, stop searching and start watching these awesome shows that are sure to bring umpteen laughs and gasps across all living rooms in the country.

After coming back from work, each hour of the weeknight is filled with some of the most extraordinary shows one after the other and some have even gathered a cult status among television enthusiasts.

Starting the weeknight programming is India’s guilty pleasure Bollywood talk show ‘Koffee with Karan’ at 7 PM. Hosted by Karan Johar, this show that has gained the cult status in the Bollywood industry, takes fans down memory lane through their favorite moments with their favorite B-Town celebrities! Catch the show in an all new avatar – Koffee with Karan – The Time Machine only on Star World at 7PM on all weekdays!

World’s most loved mockumentary that’s sure to take you away from the mundane 9-5 life and into a comic roaster and a nutty hilarious 9-5 – ‘The Office’ (U.S.), all 9 seasons has made its way to Star World’s bouquet of offerings. The show that has garnered 188 nominations and 47 wins during its 8-year run, will air all week-nights at 8PM!

Gather your family & friends to experience some masterful cooking with India’s favorite cooking show and celebrate the last season with their favorite judges – ‘MasterChef Australia’ latest season at 9PM! And that’s not all! Looking for some drama? The world’s most phenomenal fantasy series ‘Game of Thrones’, that has broken records of garnering the highest number of nominations & wins for a single series, comes to your screens with all 8 seasons at 10PM only on Star World.

While these shows are sure to give you some laugh, some drama, and some cooking tips, Star World brings India’s favorite YouTuber-gone-global, Lilly Singh with her all new Hollywood talk show – A Little Late with Lilly Singh at 11PM!

Tune into Star World to watch some of these awesome shows and stay connected with the one-stop shop for all things entertainment! Below is the Weekday Programming line-up –

SHOW	TIMING
WEEKNIGHTS
Koffee with Karan – The Time Machine	7 PM
The Office Seasons 1-9	8 PM
MasterChef Australia Season 11	9 PM
Game of Thrones Seasons 1- 8	10 PM
A Little Late with Lilly Singh	11 PM

October 31, 2019

One Take Media Co.(OTMC) brings “GoGo Bus” Animation to India

MUMBAI: OTMC has acquired new 3D Kids Animated Series called GoGo Bus Season 1&2 with 26 episodes of 13 mins each. The broadcast & OTT rights are open for entire world in Hindi.

About GOGOBUS

This series is about the adventures of the children, in a beautiful coastal town, who are learning and playing in Sunshine Forest Kindergarten. To keep the children safe, the kindergarten owner builds the world's first artificial intelligence school bus. The name of the bus is Gordon. When the children have problems, Gordon helps to solve them by transforming into different vehicles, such as a fire engine, an ambulance, a police car, an aircraft or a salvage vehicle.

He can always find a way to help those kids in need and teach them understand and manage emotions, set and achieve positive goals, feel and show empathy for others, establish and maintain positive relationships, and make responsible decisions. He is the best brother and mentor who can guide the kids on their way of growing up.
The show takes a new approach to “edutainment,” combining social and emotional learning (SEL), some lovable supporting characters, and an exciting central character.

October 31, 2019
Dare to Dream Awards Season 2: Zee Business lauds India’s entrepreneurial spirit, felicitates achievers

MUMBAI: Zee Business Dare to Dream Awards Season 2 in partnership with SAP ended with a bang! While the participants in the awards were from diverse backgrounds and from across the country, there was one unifying factor in them – they were all high-achievers in life who dared to dream big and saw it through.

The Zee Business Dare to Dream Awards in partnership with SAP reinforced Zee Business' commitment towards transforming India by empowering & mentoring entrepreneurs and helping them take the right decisions. Over the years, Zee Business has inspired innovators to come up with new initiatives while providing guidance in an easy to understand manner.

About the Awards:

Dare to Dream Awards is one such initiative exclusively curated to recognize the contribution of entrepreneurs of SMEs towards Prime Minister Narendra Modi's mission of making India a $5 trillion economy. The Zee Business team visited 24 different cities and organized over 37 meetings to select the key entrepreneurial turnaround stories and hosting the Awards ceremonies at 8 cities – New Delhi, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Chennai and Kolkata from 25th Sep to 24th Oct 2019. The entire process of the Awards saw astrong focus on transparency, fairness clubbed with the sharp business acumen of the Zee Business Editorial team to announce the 101 winner names who have dared to dream BIG and make it happen.

The Award Categories were: Company of the Year, Business Person of the Year, Women Entrepreneur, Inspirational Leader, Driving Growth Through Tech Innovation,Young Business Leader, Emerging Company of the year and Business Transformation through Technology.

Throwing light on this special initiative, Market Guru and Zee Business Managing Editor, Mr. Anil Singhvi shares, "In a country like India, there is no dearth of people who dream and also of those who make their dreams come true. But there is a lack of platforms

that recognize known as well as unknown names who have dared to dream big and accomplish their goals. Zee Business Dare to Dream Awards in partnership with SAP is one such initiative and we are thankful to SAP for such an ideology to encourage the shining stars. Such initiatives to motivate start ups, SMEsacross parts of the country can go a long way for the country’s progress. We look forward to igniting the spirit of passion & business while providing guidance on the way."

"Dare to Dream is the formula for new India. In the next decade the winners are either going to start companies which are born digital companies or existing companies who will build internally digital native business models” quotes Mr. Krishnan Chatterjee, Chief Customer Officer & Head of Marketing and, SAP India Subcontinent

Some of the winners were MR Jyothy from Jyothy Labs Limited (Woman Entrepreneur ofthe Year, Mumbai), Varun Agni from Bounce (Young Business Leader ofthe Year, Bengaluru), Manyavar(Company of the Year – Retail, Kolkata), Workafella(Emerging Company of theYear, Chennai), Chirayu Amin from Alembic Pharmaceuticals Ltd. (Inspirational Leader of theYear, Ahmedabad), GirirajEnterprises (Business Transformation throughTechnology, Pune), Rahul Gautam from Sheela Foam Ltd. (Business Person of theYear, Delhi).

For city wise winner names & details, log on to https://www.zeebiz.com/small-business/news-dare-to-dream-awards-season-2-zee-business-lauds-indias-entrepreneurial-spirit-felicitates-achievers-full-list-of-winners-113197

October 31, 2019
Johnnie strides through unchartered india with #thetravellingbillboard

MUMBAI: Johnnie Walker The Journey is proud to unveil #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.

The Striding Man has been a Johnnie Walker icon who has always symbolized the idea of progress and moving forward. As a brand that has been passionate about exploring the world for nearly 200 years, Johnnie Walker’s #TheTravellingBillboard pays tribute to this exploratory spirit that challenges people to taste more out of life by pushing boundaries.

Conceptualized by brand solution partner What’s Your Problem, #TheTravellingBillboard shall travel to places which only a few people have visited, and also where no billboard has been before. All this, to inspire people to explore the world and seek out unique stories.

The billboard’s travel includes unexplored destinations from all corners of India which include the Basgo Plains, one of the best locations in the world to stargaze. The abandoned Kuldhara village, which is ripe with its own fantastic lore and even the underwater terrain of Andamans. #TheTravellingBillboard will be accompanied by some of India’s most influential travel photographers who will capture the final destination in their own style.

The final photographs will become the lead creatives across OOH at some of the most prominent outdoor sites in the country. The untold stories of these unchartered locations and the journey of photographers along with the billboard will also be captured through a digital content series.

Further, the campaign will also be amplified with the help of 150 social media influencers who, through a miniature version of #TheTravellingBillboard of their own, will capture their own unique experiences and journeys. The brand will also deploy an Instagram filter for the entire country to join the campaign and capture India’s beauty in their own ways.

Speaking about this campaign, Abhishek Shahabadi, VP and Portfolio Head: Premium & Luxury brands at Diageo India said, “Exploration has been at the heart of Johnnie Walker over its 200 years of being. The brand instigates exploration of the rich possibilities of our world to discover experiences that satisfy a thirst for life. Keep Walking is all about pushing boundaries to taste more out of life. This campaign celebrates this philosophy and is aimed at bringing to life the rich character of unchartered India through this exploration.”

“Today people love to engage with brands that are making them a part of the creative journey and so at the heart of this campaign is the desire to fuel exploration and to democratize the content creation across multimedia touchpoints and let everyone participate. #TheTravellingBillboard is designed to be a collaboration of explorers and photographers (everyone with a phone camera qualifies) who can tell the story of these unchartered locations through the Johnnie Walker lens in their unique styles. Hence, we not just have some of country’s most loved photographers travelling with billboard, but also have mini versions of the billboard travelling to all aspiring shutterbugs making it also a digitally travelling campaign” adds Khushboo Benani, Content and Influencer Marketing Head at Diageo India.

Speaking about the campaign, Ruchita Zambre, Group Creative Director, WYP, & Tejas Mehta, Strategy & Business Head said, “The brief from the Diageo team came in to do an OOH led campaign. After studying the international work done by the brand, we all felt that a basic OOH campaign will never do. It had to do more, create conversations, engage consumers. This thinking led us to create #TheTravellingBillboard. An OOH that roams the country in search for unique vistas. Thus, pushing the boundaries of what a billboard campaign can be like. Completely in line with the brand’s philosophy of pushing boundaries. And WYP’s philosophy of coming up with solutions that go across media and are truly integrated. A campaign of this kind required collaborating with various partners – for fabrication, media plan, digital amplification, photography, innovation etc. The campaign hasn’t been easy to execute at all. But where’s the fun in easy, right?”

The campaign will be on till December end. You can follow the journey through #TheTravellingBillboard or https://www.socialgoat.in/thetravellingbillboard

October 31, 2019
Zee Café, &flix and &PrivéHD to air Brexit: The Uncivil War

MUMBAI: Zee English Cluster to air ‘Brexit: The Uncivil War’ on October 31, 2019 on Zee Café, &flix and &PrivéHD. The show will uncover the journey through the lens of a mastermind strategist – Dominic Cummings. With a 7-pointer rating on IMDB, the film is directed by Toby Haynes and written by James Graham, starring Benedict Cumberbatch in a striking portrayal of the controversial Dominic Cummings.

Take an exclusive peak behind the curtain and unravel the finer details of Britain’s biggest political referendums with the biographical drama airing this Thursday, October 31, 2019 at 12 PM on Zee Café, 7 PM on &flix and 7 PM on &PrivéHD.

Having been nominated at Emmy’s 2019 in the ‘Outstanding Television Movie’ category, the film garnered immense critical acclaim and positive reviews from audience across the globe. Produced by BBC Studios, the thrilling drama revolves around the mastermind of the data-driven ‘Vote Leave’ campaign – Dominic Cummings whose eccentric ways and strategies influenced British voters to leave the European Union. Controversial and much debated, Cummings is dragged under the eye of suspicion having used sophisticated digital technologies to bolster his campaign – one that created a stir across the globe. With gripping twists and turns, the film delves into the depths of Britain’s biggest turning points as the Uncivil War begins!

Sharing his views on what viewers can expect from the film, Benedict Cumberbatch said, “It’s supposed to be a prism on a world, opening the crack of a door to step into the room where it happened. It will be far more entertaining than a night in watching the news – and that’s saying something considering what's on the news at the moment! It will be frustrating, entertaining, occasionally very funny and highly moving. I hope all the things a great drama can be.”

October 29, 2019
ABP Majha leads the YouTube chart on Counting Day

MUMBAI: India’s leading Marathi News Channel, ABP Majha, claimed a digital landmark today by attaining approx. 162K concurrent users on YouTube channel on 24th October, 2019, the counting day of State Assembly Elections.

Amidst the election frenzy, ABP Majha managed to surpass all its competitors such as News18 Lokmat and Zee 24 Taas.

ABP Majha is one of the most viewed Marathi channels, which reaches out to the entire region of Maharashtra. Kaul Marathi Manacha, ABP Majha’s flagship election property, gives a platform to the views and thoughts of a common man through innovative campaigns and drives across Maharashtra.

Keeping the dynamic digital landscape in mind, ABP has further expanded Majha into the digital sphere through its YouTube channel and is already leading in the segment. With real-time election updates, public issues, trends and results, the channel aims to ensure that the viewers don’t miss out any of the political happenings.

ABP News Network CEO Avinash Pandey said, “Our ever-increasing viewership-base is the foundation of our YouTube channel. These numbers are a true testament to the unmatched value offered by ABP Majha. Credibility and objectivity has always been the core of all our channels and we will continue to maintain the same in the future.”

October 25, 2019
HistoryTV18 tells the fascinating story of Kolkata’s grand temple and its patron Goddess in ‘Dakshineswar: Legends of Kali’

MUMBAI: HistoryTV18 presents an hour-long documentary about the fearsome, mysterious yet benevolent Goddess Kali, Her devotees, festival and great temple. According to Hindu tradition, the warrior Goddess is the personification of Shakti, the feminine divine, at its most powerful. She is all-conquering and Her wrath all-consuming. But when She is calm, then like nature She is maternal – nur-turing and protective. When most of India shines in celebration of Diwali, it is Goddess Kali who holds centre-stage in Eastern India. Kali Puja is special in Kolkata, and of its many temples, none is grander than the Dakshineswar Kali Temple. Ever since it was completed and opened to the public in the mid-nineteenth century, it has been a melting pot of diverse ideologies. Dakshineswar Kali Temple remains iconic, and millions still throng here. The narrative also encompasses the fascinating stories of promi-nent historical figures. Rani Rashmani, the temple’s visionary builder, is key to the story. So is Sri Ram-krishna Parmhans, the temple’s head priest. Today, he is revered as a saint mystic, whose pluralist ideas were a life-changing influence for Swami Vivekananda. The film is rich in facts and provides insights into mythology, its powerful symbolism and present-day relevance, especially about the representation and position of women in Indian society. ‘Dakshineswar: Legends of Kali’ premieres on Friday, 25th October at 8 PM

Research, top-end production values and never-seen-before visuals, make the film a cut above the rest. Stylised animation and imagery recreate the legends and forms of Kali, from bloodthirsty demon-slayer and Goddess of Tantrics, to the beloved and divine mother of tens of millions of devotees. Indeed it is Kali’s devotees and their human stories that make the film moving and immersive. Devotees like Amruta, for whom Ma Kali makes up for the loss of her own mother. The inherent egalitarianism and inclusiveness of Goddess worship in Kolkata also finds expression in the film. Viewers are introduced to Rajib-ul-Huq, a devotee of Kali, who sees no contradiction in revering the Hindu Goddess and being Muslim. The cosmopolitan character of West Bengal’s capital city shines through in scenes of Kolkata’s China Town. Here the centuries-old Chinese community have their own Kali Temple, where devotees receive prasad of momos and noodles. The story also takes the audience to mysterious Tarapith, an important centre of Kali worship, to see Gauri, a woman tantric in the little-understood world of Tantra.

In keeping with the enigma that is Goddess Kali, the festival of Kali Puja is also a joyous fusion of tradi-tion, modernity and inclusiveness. ‘Dakshineswar: Legends of Kali’ features Kolkata-based music band, Project Maya. The band creates a soundtrack for the occasion, to strike a chord with Kali’s new generation of devotees, giving traditional Shyama Sangeet a millennial makeover.

With 'Dakshineswar: Legends of Kali,’ HistoryTV18 creates a definitive one-hour that shines a light on the mythology and mystique of the fearsome Kali. The clutter-breaking film, available in English, Hindi, Tamil and Telugu, aims to interpret and showcase the abiding faith in the ancient tradition of Shakti, in 21st Century India. In doing so, the film delves into surrounding themes of feminism, egalitarianism, inclusiveness and pluralism, as well as issues of identity and belief that bridge the gap between social and economic class, caste, religion, and gender. With genre-defining storytelling, exciting characters and expert opinion, this isn’t just a film about a Goddess and Her magnificent temple. It is the telling of the story of the cycle of creation and destruction, faith, symbolism and cultural truths.

Avinash Kaul, MD A+E Networks | TV18 and CEO Network18 says, “At HistoryTV18, we believe in telling stories that are engaging as well as relevant for our viewers. In keeping with our commitment of raising the bar with each original production, ‘Dakshineswar: Legends of Kali’ is an absolutely compelling story, told exceedingly well.”

October 25, 2019
India Today forecast — bang on, as always!

NEW DELHI – Elections can be unpredictable for political parties. Their results aren't for the India Today Group.

As every other media outlet faltered in its forecast of Haryana and Maharashtra elections, the India Today-Axis-My-India exit poll delivered the most accurate picture of around 11 crore voters in the two states.

HARYANA

Almost all other pollsters and TV stations were unanimous in predicting a sweep by the BJP in Haryana, led by Chief Minister Manohar Lal Khattar.

But it was the India Today-Axis-My-India exit poll that hit the bull's-eye, forecasting anywhere between 32 and 44 for the ruling party. Based on face-to-face interviews with voters across 90 constituencies, with a sample size of 23,118, the India Today-Axis-My-India Today survey foresaw the Congress ranks swelling in the range of 30-42 seats, up from 15 five years ago.

It gave the Dushyant Chautala-led Jannayak Janta Party (JJP), a breakaway faction of the Indian National Lok Dal (INLD), between and six and ten seats.

By Thursday evening, at time of writing, actual results were much the same as India Today's predictions — the BJP led successfully in 40, the Congress in 30 and the JJP in 10 constituencies.

Other pollsters, however, weren't really able to capture the voter pulse in Haryana accurately. In its exit poll, Republic-Jan Ki Baat had given the BJP 52-63 and the Congress between 15 and 19 seats. According to News18-IPSOS, the ruling party was poised to secure 75 and the Congress 10. ABP-CVoter charts indicated 72 for the BJP and eight for the Congress. Times Now predicted 71 for Khattar's party and 11 for the Congress led by Bhupinder Singh Hooda, the Leader of Opposition,

MAHARASHTRA

In Maharashtra, the actual outcome came closest to the India Today-Axis-My-India's predictions for the BJP-Shiv Sena alliance unlike several other pollsters forecasting a landslide for the ruling coalition.

According to the India Today-Axis-My-India survey, the BJP-Sena alliance was projected to secure between 166 and 194 seats and the NCP-Congress combine from 72 to 90.

By Thursday evening, election results at time of writing showed the ruling coalition leading successfully in 159 of the state's 288 constituencies and the NCP-Congress combine in 105.

Contrast this with exit polls executed by other players.

Times Now had predicted 230 seats for the BJP-Shiv Sena and 48 for the NCP-Congress together. Republic-Jan Ki Baat had forecast 216-230 for the governing alliance and 52-59 for the opposition. The News18-IPSOS gave as high as 243 to the BJP-Shiv Sena and as less as 41 seats to the NCP-Congress alliance in Maharashtra.

According to ABP-CVoter, the BJP-Sena were projected to win 204 and the opposition combine 69.

"I think getting the exit poll right again, especially against popular belief, separates news channels from propaganda channels," said Kalli Purie, Vice Chairperson, India Today Group. "It's our approach on ground reporting and non-alignment that we were able to read data with a level of understanding. And doing it in Haryana elections, where the margin on so many seats was so slim, is a validation of the scientific and thorough approach of Axis," the Vice Chairperson said.

INCREDIBLE TRACK RECORD

Of all the elections that took place in India between 2013 and 2019, India Today-Axis My India post-poll surveys have given the most accurate predictions in 95 per cent of the cases.

Since 2013, Axis My India has conducted 38 post-poll surveys, of which 36 have been spot on.

Conducting the largest exit poll for the world's largest democracy the 2019 general elections, the India Today-Axis My India exit poll, for instance, predicted 339-365 seats for the BJP-led NDA and 77-108 seats for the UPA in the new Lok Sabha. The actual results weren't different — the NDA got 352 and the UPA 92 seats in the lower house of parliament.

Axis-My-India chief Pradeep Gupta attributed his successful predictions to team work and scientific monitoring of voter behaviour. "We follow international best practices. Our methodology is highly refined that helps us eliminate margins of error," he explained. "Our sampling is the most demographically representative in any given election. We closely, and continuously, monitor voter mood and intent."

October 24, 2019