Category: Press Release

CNBC-TV18’s #CNBCTV18Tweetathon trends among 10 top twitter campaign

MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created & offered an interactive knowledge-sharing experience to its audience.

Through the digital campaign, CNBC-TV18 presented its audiences with an opportunity to interact and have their queries answered by just a tweet. With a strong focus on creating buzz about the anniversary, CNBC- TV18 invited eminent personalities in the likes of market expert Basant Maheshwari, best-selling authors Amish Tripathi and Ashwin Sanghi, Fitness enthusiast and actor Milind Soman, Entrepreneur and internet personality Malini Agarwal, celebrity Chef Kunal Kapur, Businesswoman and celebrity pastry Chef Pooja Dhingra, popular Youtuber and internet personality Bhuvan Bam and Shereen Bhan, Managing Editor – CNBC-TV18 amongst others.

Reaching out to 46M+ audiences, the digital campaign #CNBCTV18Tweetathon covered an array of topics from Health and Fitness to Entrepreneurship and Lifestyle. Prominent investor Basant Maheshwari spoke about his investments in the markets for the last 27 years, and the importance of patience in dealing with the stock market. The campaign also witnessed popular internet personality Bhuvan Bam chronicle his digital journey wherein he showcased his entire journey and the struggles he has been through. The interactive campaign juxtaposed seamlessly with the brand’s ethos of providing actionable insights in all spheres of the audience’s life.

In addition to this, CNBC-TV18 amped up the engagement of the campaign with the aid of their contest Riddle Me This & Biz Quiz wherein the interested participants were required to share the correct answer by tagging #CNBCTV18Tweetathon. Participants and Winners were rewarded with exciting prizes.

Commenting on the success of the campaign, Network18 English & Business News Cluster CEO Basant Dhawan said, “20 years is an important milestone in a brands life-cycle and is only possible when a brand reinvents itself with the changing consumer behaviours while reinforcing its relevance. At CNBCTV18 we have achieved the same & maintained our leadership in the business news by a substantial margin. On the 20th year milestone, we decided to drive huge brand engagement with our audiences through a "#CNBCTV18Tweetathon" programme on Twitter. Under this programme, we created a unique interactive platform connecting some of India’s eminent personalities LIVE with our audiences. And we are excited with the stupendous response we have managed to generate with #CNBCTV18Tweethaton”

Oktobuzz founder Hemal Majithia stated, “We wanted to celebrate 20 years of CNBC-TV18 in a unique way and use this occasion to engage its audience while keeping it appealing for the millennials. With this in mind, we created an Unconference – a very opposite version of a conference, the biggest of its kind in India.”

Tweetathon garnered over 530M+ impressions and trended among the top 5 campaigns in Mumbai, no.2 in Kolkata and trended in other cities like Pune, Ahmedabad, Chennai, Hyderabad, Delhi & Bengaluru.

December 12, 2019
CNBC-TV18 commences the 15th year of India Business Leader Awards, launches ‘Leadership Collective’

MUMBAI: Celebrating 20 years of its excellence, CNBC-TV18, India leading business news channel gears up for its 15th edition of ‘India Business Leaders Awards’ with the launch of ‘Leadership Collective’ in Bangalore on 11th December 2019. To identify the transformation of the ever-evolving industries of the Indian economy and markets, the channel invited eminent industry veterans to throw light on the pertinent issues and challenges that would arise in meeting the ambitious $5 trillion economy.

The invite only exclusive gathering saw Industry heads congregate to deliberate on the current state of the economy. The show was launched by a candid keynote address by India’s leading woman entrepreneur, Kiran Majumdar Shaw, chairperson & MD, Biocon. Kiran raised some pertinent questions on gender inequality across industries, be it urban or rural and how it’s about time women get more voice, freedom and independence amongst their peers.

The keynote paved way for the larger thematic for the evening, the panel on “Mind the Gap: Going for equitable Growth”. The panel saw a blend of experts comprising Zerodha CEO Nithin Kamath; Standard Chartered CEO Zarin Daruwala; Biocon MD and chairperson Kiran Mazumdar Shaw; Enable India founder & chief enabler Shanti Raghavan; Daily Dump founder Poonam Bir Katuri; & Mentor together founder and CEO Arundhati Gupta.

Zarin Daruwala commented on Technology’s role in propelling the BFSI sector, better channeling resources and role of analytics in assessing credit-worthiness of applicants. Shanti Raghavan emphasised on the need to empower the specially abled populace of the country and make them contributors in the quest for enhanced economic development. Poonam Bir spoke about the need for environmental consciousness, changing the fundamental DNA of people’s apathy towards the earth’s finite resources. Nithin threw light on how entrepreneurial spirit in the country is being encouraged by regulatory bodies such as RBI & SEBI. On a light hearted note Arundhati Gupta stressed the fact that role models among younger women need to change, and be more aspirational for a forward thinking millennia.

Summarizing the stimulating discussion, Shereen left everyone with relevant thoughts around Gender inclusion, Disability inclusion, Environmental sensitivity, viewing them with an impartial lens, as they pose a challenge as well as an opportunity that could put India back on the growth trajectory.

The India Business Leaders Awards will be scheduled sometime around January 2020, felicitating disruptors and visionaries who have led the nation and the industry towards continuous growth and success.

December 12, 2019
Rahul Mehta joins Kaizzen as Chief Operating Officer

New Delhi, December 10, 2019 – Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations. Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing client relationships and drive service expansion initiatives. He will work closely with Vineet Handa, Founder and CEO, Kaizzen. Mehta brings over 20 years of agency and corporate experience to the position.

Prior to joining Kaizzen; Mehta has served in senior business leadership roles for over a decade, and his previous assignment was as Sr. VP & General Manager with FleishmanHillard in New Delhi. During his tenure, he contributed to strong growth for the Delhi office, winning businesses from reputed Indian and international firms.

“Rahul is a highly respected and experienced communications professional and I welcome him to our India leadership team”, said Vineet Handa, Founder and CEO of Kaizzen PR. “His proven expertise to deliver result-oriented and innovative campaigns, and offer senior counsel across diverse sectors and practice areas will benefit our current and future clients. Kaizzen has always focused on providing exceptional client servicing, and strengthening of our core India leadership team will help us enter the next phase of growth for our India operations.”

“I am excited to join Kaizzen PR and work alongside Vineet to achieve strong business growth for Kaizzen”, said Mehta. “Our focus will be to drive a culture of excellence across all aspects of client servicing. We will aim to offer integrated, unique, innovative and highly focused campaign solutions to clients, to help them achieve their communication and business goals.”

Mehta brings strong expertise in corporate reputation management, crisis management, social media influencer campaigns, internal communications, executive training and brand marketing, which will help drive growth for Kaizzen’s India business. He also brings to the table, strong expertise in sectors such as consumer electronics, FMCG, auto, B2B, healthcare, telecom, and fashion and lifestyle.

Mehta previously worked at agencies such as Corporate Voice | Weber Shandwick, Genesis Burson-Marsteller and Good Relations. A post-graduate from Narsee Monjee Institute of Management Studies; Mehta is also a past winner of the Asia Pacific Leadership Award.

December 12, 2019
Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India, joined hands with Hyatt Regency for a special brunch called, YAY! Time with Honey-Bunny, on 8th December 2019. This first-of-its-kind association witnessed the channel and the luxury hotel coming together to curate a scrumptious brunch comprising of a delectable cuisine inspired by the fan favorite show – Honey Bunny ka Jholmaal.

Right from show themed décor to Honey-Bunny hosting the brunch, the experience ensured kids and parents received the YAY! experience throughout the day. The afternoon saw the awesome twosome shaking a leg with kids on the title track of Honey-Bunny ka Jholmaal, clicking innumerable pictures at the YAY-selfie booth and handing out uber-cool YAY! merchandize. The jholmaal pair through their antics ensured that it wasn’t just another regular Sunday brunch, but made sure it was a special one for kids and parents alike.

Through such fun-filled, unique andentertaining activities designed to bring the channel closer to the kids, Sony YAY! is going all out to it gives its fans a YAY! time at every possible juncture.

December 11, 2019
COLORS brings back television’s most popular, Naagin

MUMBAI: The much awaited Naagin is back! She is back to seek vengeance, to deceive you with her beauty, to either love you or fight you for what she’s lost. Owing to its massive popularity and consecutive successful seasons, COLORS biggest fiction franchise ‘Naagin’ is here with another captivating season titled Naagin-Bhagya ka zehreela khel. This season’s story revolves around Brinda and Nayantara whose lives are intertwined due to their scarred past and that has a bearing on their future. This highly mythical offering will witness a new ensemble star cast of entertainment’s most popular faces like Nia Sharma, Jasmine Bhasin, Vijayendra Kumeria, Sayantani Ghosh among others. Produced by Balaji Telefilms, Presented by Odonil Zipper and powered by Boroplus Doodh kesar body lotion, Naagin Bhagya ka zehreela khel will premiere on Saturday, 14th December 2019 and will air every weekend at 8:00pm only on COLORS.

The fictional fantasy is based on Indian folklore which entails family drama, revenge, romance, and suspense with inconceivable twists. Love is the strongest emotion and it has a significant place in a Naagin’s life. An imperative part of our folklore has been the belief that if Naagin’s love is snatched away from her, she neither forgives nor forgets and surely returns with a vengeance. Synergising mythological ancient beliefs and the modern-day fantasy series, Naagin- Bhagya ka zehreela khel will enchant viewers with a mysterious story that revolves around two women Brinda and Nayantara, their past which deeply affects their future and fate that brings them on crossroads. While, Nayantara is filled with rage and waiting to seek revenge from everyone who hurt her parents, Brinda is a simple, genuine and kind girl who loves her family. As the story progresses, the audiences will ponder as to how a heartbroken Nayantara, daughter of a Naagin filled with rage, will seek her mother’s revenge. Will she spare anyone who comes her way? Will she be able to seek her revenge and how will Brinda become a part of her vendetta?

Speaking about the launch Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said, “At COLORS, we are extremely delighted to have a franchise that has been consistent in all forms be it the popularity, captivating storyline or endearing characters. We have a gamut of shows across genres especially on weekends that have had a series of successful seasons and have connected so strongly with the audience. As far as Naagin is concerned, it is undoubtedly the most successful fantasy fiction property on television. Slotted at 8:00 pm, the show will be back to enthrall viewers and strengthen our weekend prime time viewing. A success story, this season too promises to be edgy and action-packed. Further she added, “We are extremely happy to partner with Odonil Zipper and Boroplus Doodh kesar body lotion as our sponsors for this season.”

Commenting on the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “It’s always a proud moment to bring back a refreshing season of one of the most watched supernatural shows in India. For the upcoming season of Naagin, we have worked on some key aspect likes tweaking its pace, storytelling, casting and the graphics, making it more engaging than ever. Indian viewers continue to enjoy folklore as a genre, and with Naagin we present an unsettling story fueled with thrill. It will be interesting to watch how Nayantara is filled with rage and waiting to spew venom on everyone who hurt her parents while Brinda who is innocent and unaware is tagged along Nayantara’s venomous journey.”

Elaborating further, Producer Ekta Kapoor of Balaji Telefilms said, “Over the years, COLORS and Balaji have successfully created a strong line-up of fiction shows, Naagin being the most popular one. The show has become a brand in itself and we hope to continue receiving the same kind of love and support from our viewers. The season presents a compelling journey of Brinda and Nayantara and how their paths cross. Adding to the experience, the storyline will be backed by never seen before visual effects and graphics to allure the audience. I am delighted to have Nia Sharma (Brinda), Jasmin Bhasin (Nayantara) and Vijayendra Kumeria playing a pivotal role in the show.”

Nia Sharma essaying the character of Brinda commented: “For the first time I am trying my hands in fantasy fiction that has become a very strong brand. Naagin demands commitment, versatility and I am so grateful to COLORS and Ekta Ma’am for trusting in me. I am playing the role of Brinda, simple and soft spoken in nature who avoids fights even when people are harsh towards her. She loves the family she works and is very submissive towards them.”

Jasmin Bhasin portraying the character of Nayantara said, “Ichachadari Naagin is a proven concept and the show has received a lot of love since its inception. I essay the role of Nayantara, who is bold yet broken and wants to avenge her father’s death. She is fearless and extremely ambitious when it comes to attaining her goal. With revenge on her mind she believes in her fight and can go to any extent for retribution.”

Vijayendra Kumeria essaying the character of Dev Prakash commented, “This genre is a completely new territory for me, and I am more than excited to be a part of the Naagin legacy. My character of Dev Prakash has an extravagant lifestyle but hates to show-off and respects people around him unlike his affluent cousins. An absolute gentleman, caring and loving he is absolutely against superstitions and doesn’t believe in its power either. Many twists will unfold as the story progresses and I’m thrilled to be part of a show that is already loved.”

With the pitch-perfect cast of Jasmin Bhasin, Nia Sharma, Vijayendra Kumeria and Sayantani Ghosh in the lead roles, the show also has Shaleen Bhanot, Supriya Shukla, Geetanjali Tikekar and Rakhi Vijan who will be seen playing key roles. Presented by Odonil Zipper and powered by Boroplus Doodh kesar body lotion, Naagin-Bhagya ka zehreela khel, promises to give viewers the best visual experience with a gripping storyline.

Inspired by the famous memory game, COLORS has introduced, ‘Bhagya ka khel’, where images of all actors across seasons will be used. Users are supposed to open one card and match the same with actors who have been a part of the same season. This should be done in a stipulated time frame. On matching the cards, either BTS videos or bytes of the cast will be played for the users. The game will be hosted on https://www.colorstv.com/in/ and can be played more than once.

December 11, 2019
Shemaroo Entertainment launches Bollywood comics

MUMBAI: To engage and entertain Bollywood fanatics, Shemaroo Entertainment has aesthetically converted iconic movies into delightful comic format. Iconic Bollywood movies will now be available as comic books for Bollywood fans to read and experience the fun through words. These comics will be available for the readers in both English and Hindi. The first edition consists of five comic books based on famous Bollywood movies in the English and Hindi language.

The leading global content powerhouse Shemaroo Entertainment was present at the Comicon Festival – an annual comic convention dedicated to all comic lovers in Mumbai. The first series of the comic book was released at the festival, the event brings together comic book readers and ardent comic fans all under one roof. The launch was very well received. The movies included in the first set of comics are some of the most classic Bollywood movies like Amar Akbar Anthony, Jab We Met, Ishqiya, Khakhee, Masti, and many more.

This innovative concept driven by Shemaroo will surely create excitement amongst all the readers. The dialogues and illustrations of actors are something to look forward to in these comics. As the readers dive deeper, they will be transformed to experience these timeless movies. These exciting collections of books will be rolled out to Bollywood fans soon and the readers will have a collection of movie comics to cherish and flaunt as their collectibles.

This collection has been built using automation and AI that Comicflix uses to convert movies to Graphics and Comic Books. These books look like real life characters and gives a very larger than life to the usual idea of comics. Comicflix has been a leader in the AI and automation space and this union with Shemaroo is a classic use case study of the same.

December 10, 2019
&flix brings the #FlixFirstScreening of ‘Jumanji: The Next Level’

MUMBAI: A terrifying jungle, gigantic beasts and a squad on the run! &flix, the destination for the biggest Hollywood hits, is set to bring the next #FlixFirstScreening – catch the adventure-fantasy hit ‘Jumanji: The Next Level’. A chance to #LeapForth into the world of action, adventure and drama, #FlixFirstScreening offers viewers a special preview of the biggest Hollywood blockbusters and this time it’s surely ‘the next level’ of action and entertainment.

After successful Flix First Screenings of blockbuster movies like Once Upon A Time In Hollywood, Spider-Man: Homecoming, Men In Black: International, Spider-Man: Into the Spider-Verse, Venom and Spider-Man: Far from Home, &flix brings the third installment of the popular Jumanji franchise. The channel is all set to host the premiere across Mumbai, Delhi, Bangalore and Chennai.

Catering to the enthusiasm and anticipation around the film, &flix has an exciting opportunity in store. The channel has launched a quirky digital engagement across its social media handles to entice fans.

In Jumanji: The Next Level, the gang is back but the game has changed. As they return to Jumanji to rescue one of their own, they discover that nothing is as they expected. The players will have to brave parts unknown and unexplored, from the arid deserts to the snowy mountains, in order to escape the world’s most dangerous game. Director Jake Kasdan brings together a star-studded ensemble cast comprising Dwayne ‘The Rock’ Johnson, Jack Black, Kevin Hart, Karen Gillan and Nick Jonas among others.Hop on to the adventure ride and run for your life with the #FlixFirstScreening of Jumanji: The Next Level on December 12, 2019, before anyone else

December 10, 2019
Zee Telugu to premiere ‘Dhrusti’ on 15 Dec

MUMBAI: Zee Telugu always brings the best of Telugu entertainment with a wide array of classic movies for its viewers on small screen. Decked with cinematic splendor and super visual experience, the channel has always taken the onus to showcase new enchanting movies for its audience, since inception.

Adding to its vast repertoire of movies across genres, Zee Telugu will now host the exciting Premiere of Dhrusti on December 15, 2019 at 12:00 PM. Drushti is directed by Ram Abbaraju staring Rahul Ravindran, Pavani Gangireddy, Vennala Kishore, Ravi Varma and Pramodini among others who play other pivotal characters in the film.The camaraderie between Rahul and Vennala Kishore turns out to be the USP of the film.

‘Dhrusti’ revolves around Mohan, played by Rahul Ravindran, a freelance photographer with a fractured limb, who happens to be a witness to a murder of an apartment neighbor. Despite being unaware of the killer’s identity and having reported the incident to the police, Mohan shockingly emerges as the key suspect to the murder. Will the police trust him? Just when the police think they have solved the case, a new twist leads the film.

The film also showcases well-executed cinematography by P. Bal Reddy and mesmerizing music by Naresh Kumaranthat is sure to satiate the entertainment needs of the audiences.

To ensure you do not miss out on your favorite Zee Telugu shows, choose the Zee Prime Pack that includes Zee Telugu, and Zee Cinemalu alongside 7 other top channels of the Zee Network that cater to the daily entertainment needs of your entire family at Rs. 20 per month only. For further information, contact your DTH or Cable operator.

December 10, 2019
Times Network announces its signature event Times Network India Economic Conclave 2019

MUMBAI: After the phenomenal success of its regional chapters, Times Network, announces its annual signature event, Times Network India Economic Conclave 2019 (IEC). Driving this edition’s theme, ‘$5 Trillion – Aspiration to Action’, the two-day conclave on December 16 & 17 in Mumbai brings together policy makers, bankers, economists, CXO's, global speakers and industry bodies to share actionable strategies that will enable India to continue its significant journey to the $5 trillion milestone.

Illuminating the path to progress for an India on the rise, IEC has been instrumental in addressing the critical issues concerning the country’s economic scenario. In 2018, IEC laid the foundation for India’s mission of $5 Trillion GDP by 2024, which became the clarion call for the nation. Taking the agenda forward, IEC 2019 aims to get the nation’s economic engine roaring again by chalking out a clear road map for translating the $5 trillion aspiration to action and rejuvenate the confidence of the world in India’s growth story against the backdrop of the on-going global economic uncertainty.

Presenting the sharpest minds in business, governance and policy making, IEC has become the hallmark of economic thought leadership. With thought provoking sessions and actionable solutions from world-class thinkers and speakers under one roof, IEC 2019 presents an impressive line-up of speakers including Nirmala Sitharaman, Minister of Finance and Corporate Affairs, Ravi Shankar Prasad -Minister of Law & Justice, Communications, Electronics & Information Technology; Dharmendra Pradhan – Minister of Petroleum & Natural Gas and Steel, Government of India; Shaktikanta Das – RBI Governor; Gita Gopinath – Chief Economist, IMF; Nassim Nicholas Taleb – Scholar, Trader and Risk Expert; D Subbarao – Former RBI Governor; Rajnish Kumar – Chairman, SBI; Uday Kotak – MD, Kotak Mahindra Bank; Sadhguru – Indian yogi, mystic and author; Rajan Anandan – Managing Director, Sequoia Capital; Anil Agarwal – Founder & Chairman, Vedanta Resources; Manish Chokhani – Director, ENAM Holdings; Amitabh Chaudhry – CEO, Axis Bank; Pawan Goenka – MD, Mahindra & Mahindra Limited; Chris Wood – Global Head of Equity Strategy, Jefferies; V Vaidyanathan – MD & CEO, IDFC FIRST Bank; Keki Mistry – Vice Chairman & CEO, HDFC; Mark Mobius – Partner, Mobius Capital Partners; Ashok P Hinduja – Chairman, Hinduja Group of Companies and Gopichand P Hinduja – Co-Chairman, Hinduja Group of Companies amongst others. Richard Branson – Founder, Virgin Group will deliver a special message

December 10, 2019
Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

Mumbai: Thriving towards attaining excellence in sports management, Procam International, India’s leading sports promoter, won the ‘The 'Best Asian Innovation' honor at the Mass Participation World Industry Awards 2019 in Singapore yesterday.

The honor was bestowed on Asia’s most prestigious Tata Mumbai Marathon for launching the world’s first ‘Inspirational Medal’ at the 2018 edition.

The company’s pioneering efforts towards creating a running revolution in India and constantly striving to innovate and enhance runner experience has led to this accomplishment.

With humble beginnings back in 2004, today the Tata Mumbai Marathon has helped put India on the global map of distance running, with many of its star athletes winning laurels for the country on international platforms. The journey of this event for the past 16 years has been transformational. From starting a health & fitness revolution in the country to bringing the community together without discrimination on one common platform, to creating an equal chance for amateurs and elite runners alike to vie for glory, to becoming the single-largest fund-raising platform of Indian sport.

Globally, Tata Mumbai Marathon is among the world’s top ten races.

A world’s first, The Inspiration Medal is a creative outcome of the collaboration between Procam International and Chlorophyll Innovation Lab. The idea behind the Inspiration Medal was based on an essential finding of large-scale research conducted with runners – the most important role in a runner’s life is played by their families, friends, their peers that continue to encourage them to push their boundaries. The preparations for a marathon require 8-10 months of dedication and perseverance and the ‘Inspiration Medal’ is a symbol of recognition for both, runners and their inspiration.

The unique medal comes with the special feature which lets one medal be forced apart into two different medals, one that says ‘Finisher’ and the other that says ‘Inspiration’. This path-breaking concept created immense buzz when it was launched two years ago, and resulted in manifold increase in inquiries for the full marathon from running enthusiasts, in addition to generating earned media of over 2 million USD for the event.

On the occasion Vivek B Singh, Joint MD, Procam International said, “We are thrilled with the honor bestowed by MPW Awards on the Tata Mumbai Marathon. For an event as young as the Mumbai Marathon to be competing with the best out there, is definitely something for all of us to be proud of. The Inspiration Medal was truly unique when it was launched two years ago, and continues to be most sought after amongst runners. This recognition and honor will motivate our team to continue their untiring efforts in making the Tata Mumbai Marathon India’s pride and Asia’s most prestigious marathon. With the 17th edition less than a month away, this is a big boost to the entire team that works to make this event the success that it is!”

Chitresh Sinha, CEO, chlorophyll innovation lab said, “As a brand and innovation partner to the Tata Mumbai Marathon, the process of turning a symbol of victory into an innovative symbol of inspiration was extremely exciting for us. At chlorophyll innovation lab, our focus is on using innovation to bring alive a brand’s philosophy in an impactful manner that is extremely engaging and totally different from traditional advertising. We believe the ‘Inspiration Medal’ communicates the spirit of the Mumbai Marathon perfectly! We’ve been partners to Procam for a decade now and it is exciting to see how an event like The Tata Mumbai Marathon has become a showcase of people pushing physical boundaries but boundaries of the human spirit.”

The Mass Participation World (MPW) Awards programme is a peer-reviewed initiative to recognize the best events and mass participation initiatives in the industry in Asia. The finalists for the nine award categories were selected based on data collected by self and industry award nomination; anonymous industry expert nomination; and information taken from the inaugural MPW participant and industry survey. MPW fosters year-round collaboration & best practice within the Mass Participation Industry. Engagement is across all verticals including running, cycling, triathlon, obstacle racing & swimming with all members of the industry from Governments and cities to federations, brands, rights holders, suppliers and not-for profit organizations.

December 9, 2019