Category: Press Release

  • India stands with ZEE News

    India stands with ZEE News

    MUMBAI: The Zee News Missed CallCampaign to create awareness among the people about the Citizenship Amendment Act (CAA), 2019, made history as a colossal number of over one crore people have supported the initiative. Owing to immense public support, the Zee News campaign has become the biggest-ever digital initiative in the country.

    After the announcement of Citizenship Amendment Act, various states and cities in India went into a state of chaos. Even after the getting majority votes in both the houses (Lok Sabha and Rajya Sabha), people came out on roads to protest against the bill. While the whole media focused on the coverage of the protests, we went a step ahead and tried to determine that what does the rest of the India want.

    Our quest to determine the opinion of India revealed that there were just a handful of people, as compared to India’s total population, who came out on the roads protesting against the bill. Thus, to know the other side of the story, we initiated a nation-wide campaign – “The Missed Call Campaign”. The aim was to determine that what do the Indians sitting inside their houses and offices think about the bill.

    The campaign urged the people who supported CAB/CAA to just give a missed call to ZEE News. 1 Crore (10 Million) missed calls and still counting, the number itself explains the verdict of India. While the protesters were bringing chaos to the nation and damage to the government properties, ZEE News brought all the supporters of CAA/CAB on one stage just through a missed call. With this first-of-its-kind campaign, ZEE News proved it yet again that when it comes to the nerve of India, we know it the best.

    ZEE News claims that this can be a record-breaking number of responses that any news channel has ever received in the form of missed calls. We took the initiative to break the myths and bust the rumors and the people of India made it a non-violent revolution.

    Here is a glimpse: Click here

  • “King’s Love” Korean Drama to Rule India

    “King’s Love” Korean Drama to Rule India

    MUMBAI: One Take Media Co. is known for its variety in the Content Market. Hence, with the increasing demand of Korean Content in India, One Take Media Co. is focused in building its Korean Content library day by day. OTMC has not only acquired a lot of Korean Dramas Series but has also taken an intelligent move by dubbing all of its Korean Dramas in Hindi. This will result in bringing a new target audience to join the club of Korean Wave. Along with Korean Drama Series, OTMC also caters in Korean Pop commonly known as K-POP.

    One Take Media Co. is happy to introduce you to its recent acquisition of a historic romance drama series, Kings Love. Kings Love is a 2017, 20 episodes Korean Drama featuring Se-ha Ahn, Jong-hwan Choi and Soo-Hyun Choo.

    Kings Loveis about a story of a young and ambitious monarch Won (Im Si-wan), and two people who shaped his destiny; childhood friend Wang Rin (Hong Jong-hyun) and a beautiful young woman named San (Im Yoon-ah). These three get to know each other and become the closest of friends but feelings of affection and love arise between these three. The young Crown Prince, falls in love with the young woman San and would do anything to save her. He comes to love her more than himself. But on the other hand, is his childhood friend Wang Rin who also fell in love with San at first sight. Even though he loves her so much, he still hid his affection for her because of his duty to his Crown Prince and because he doesn't want to hurt his best friend's feelings. But the time came when San realizes her feelings for Rin and vice versa.

    The Satellite TV/OTT/VOD rights for Kings Love are available with One Take Media Co. This Drama Series is available for SAARC Region.

    One Take Media Co. is a global Content Production and Distribution company. With more than 10,000 hours of varied content, OTMC caters its services in many genres like Hollywood Movies dubbed in more than 9 regional languages, Kids Animation content, Cooking Content, Korean Content, Music and Web Series.

    Mr. Anil Khera, Founder and CEO of One Take Media Co. said, “The Culture of India and Korea is very similar. And that is the reason, I am confident about the content doing great in the Indian Market. And dubbing it in Hindi is helping us to cater a larger audience."

  • First time in history of Kannada television, fans dedicate a 60ft cut out for Jothe Jotheyali

    First time in history of Kannada television, fans dedicate a 60ft cut out for Jothe Jotheyali

    MUMBAI: Zee Kannada’s heart winning show Jothe Jotheyali has pioneered and revolutionized the Kannada television industry. Some shows become popular, a few others attain cult status, but Jothe Jotheyali has become an institution in itself.

    The fiction show has achieved the number one position and witnessed a total of 171% of growth in the first week of its launch. For such a remarkable show, the fans have been showering their love in remarkable ways and now taking their love to new heights. The ardent fans had made a 60ft cut out for their beloved stars – Arya Vardhan and Anu in the city of Chitradurga at Jothe Jotheyali Jaathre on 22 December 2019. Since its launch until this milestone, the show has been seeing many firsts and this was one of them.

  • Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

    Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

    Mumbai: Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today announced the launch of their new digital campaign, which highlights the importance of a ‘complete’ life insurance plan. Kotak Life’s #PooraPlan provides complete family protection that not only covers Life but also Critical Illnesses & Disabilities of the insured.

    Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company Ltd, said, “Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.

    “#PooraPlan aims at educating people and creating awareness about full coverage vis-à-vis traditional incomplete coverage. Our TG are adults who are 25 years and above, with increased focus on people between the age group of 30 to 45 years. Bollywood actor Vinay Pathak helps capture a serious topic in a light-hearted yet impactful manner urging viewers to be prepared for any tough situation”, added Subhasis Ghosh.

    The campaign is conceptualized and executed by creative agency Wunderman Thompson. Steve Priya, Executive Creative Director at Wunderman Thompson, elaborated on the ad film, “Until now, Life insurance as we know it is actually ‘After Life’ insurance. The category is built on taking care of your loved ones, after you’re gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn’t cover every eventuality as ‘Aadha Insurance’. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance”.

    Click below to view the ad film

  • Go Vigo Festival: Vigo Video to welcome 2020 with its creators

    Go Vigo Festival: Vigo Video to welcome 2020 with its creators

    MUMBAI: Go Vigo Festival — Vigo Video organises an annual year-ender festival with over 300 Vigo creators at Rang Manch Hall in Kolkata on 4 January 2020. The New Year festival is expected to be celebrated with fervour and zeal.

    Vigo Video is India’s fastest-growing short-video platform, connecting people with real stories from their community. It brings Indians together through entertaining visual stories, brought to life through professional editing tools, creative stickers, awesome filters, and special effects.

    The second edition of the grand festival will showcase the outstanding talent and feature an array of exciting awards and prizes including ‌Vigo‌ ‌Beauty‌ ‌Queen‌, Vigo 2019 Top 10 Creators, Vigo Popular Talent of the year amongst others, a press statement said.

    Head of Marketing Ashray Sachdeva, speaking on Go Vigo Festival said, “Go Vigo Festival is an initiative where we celebrate our past year’s milestones with an endeavour to recognise and reward talent and further strengthen the Vigo community”.

    “We are excited about hosting the Festival this year in Kolkata and look forward to interacting with our robust community,” Sachdeva added.

    The awards will be given to creators, who regaled the audiences through the year with talented performances and innovative content on the Vigo Video app. In addition to the above participants, it also stands a chance to win an international holiday through a lucky draw.

    The event will also witness enthralling performances by Vigo Video’s leading creators and performers, who have been entertaining users with their appealing and interactive content.

    With over 20 million monthly active users, Vigo Video entrusts users to share ‘real’ stories from their daily lives as well as connect with a like-minded community of similar people.

    According to a press release, the brand has transformed into a community building and relationship moulding platform, created a strong and unique identity amongst users within a short span of time.
     

  • Star World with Sitcom Binge Week, brings a high dose of comedy with popular sitcoms to make you laugh your way through the New Year!

    Star World with Sitcom Binge Week, brings a high dose of comedy with popular sitcoms to make you laugh your way through the New Year!

    MUMBAI: Star World, India’s leading English entertainment channel, is all geared up to bring a binge worthy special programming line-up – Sitcom Binge Week for last seven days of the year. In preparation for the holiday rush, Star World brings to your home, a television comedy feast by airing all top-notch sitcoms – Modern Family, Fresh Off the Boat, How I Met your Mother, and The Office. Starting off from 30th December 2019, this exciting slot will go on till 5th January 2020.

    The show that gained major cult following and ran for almost a decade, How I Met Your Mother, remained popular throughout for its unique structure, humor, and interesting dramatic elements. This long running series depicts Ted Mosby verbally retelling the story to his son and daughter of how he met their mother. With an extremely loyal fan-base, this show won hearts in India and around the world. Star World will air back to back episodes from season 1 to season 3 throughout this year’s last week every day from 8AM to 12PM!

    Set in the 1990s, the sitcom Fresh Off the Boat, depicts the life of a Taiwanese-American family. Starring the Golden Globe nominee Constance Wu, and Critics Choice TV Awards nominee Randall Park, the show recently announced to star Indian film actors – Preity Zinta and Vir Das. Watch this humorously charming family sitcom airing on Star World throughout this week from 1PM to 4PM!

    The multi Golden Globe and Primetime Emmy Award winning series, Modern Family, is centered on the lives of three different families and starring Sofía Vergara, Sarah Hyland, Ariel Winter, Ed O’Neill, Ty Burrell, Julie Bowen, among others. Evenings call for some family time and starting just at the perfect time, watch the season 1 and 2 of Modern Family from 5-6PM on Star World.

    And last but not the least, comes one of the most loved comedy show ever – The Office (US). This show certainly holds a special place in every fan’s heart for mixing that special mockumentary styled humor no other show has been able to manage! The show stars some of the Hollywood’s renowned actor – Steve Carrell of Evan Almighty and Crazy Stupid Love, along with the most loved personality and Oscar nominee – John Krasinski. Also starring Jenna Fischer, Mindy Kaling, and Rainn Wilson, the show has been known for popularizing the mockumentary format on television. This show was nominated for 9 Golden Globe awards and 42 Primetime Emmy awards during the course of its run, for its writing as well as for the cast’s stellar performances. Star World, brought this rib-tickling comedy show to the Indian TV for the very first time this year. Watch the show’s season 8 and 9 from 7PM to 8 PM only on Star World!

  • Mission Smart Cities 2020 Event by WION

    Mission Smart Cities 2020 Event by WION

    MUMBAI: WION – India's only International English News Channel is hosting the Mission Smart Cities 2020 event in Delhi on the 27th of December, 2019 at 5 pm.

    The '100 Smart Cities Mission' was launched by Prime Minister Narendra Modi in 2015 to drive economic growth and improve the quality of life by enabling local development and harnessing technology.

    The Mission Smart Cities 2020 event by WION will focus on key topics, with session 1 focussed on designing the future of India and unravelling the buzzword “Smart Cities” and session 2 dealing with India’s real estate outlook on growth, sustainability, and the economy. From climate neutral cities, technology and transport to government initiatives and co-working spaces, stakeholders and industry stalwarts would discuss the opportunities and challenges of smart cities and real estate at the event.

    Mr. Hardeep Singh Puri, the Union Minister for Housing and Urban Affairs, Civil Aviation and the Minister of State for Commerce and Industry will be the Chief Guest for the event. He will share his views and insights on Mission Smart Cities 2020.

    The event would be aired from 5 pm to 6:30 pm – Live on WION, its social media pages and on https://www.wionews.com/live-tv

  • Barbeque Nation launches a musical video with singing sensation Usha Uthup to promote its ‘Year-End Carnival’

    Barbeque Nation launches a musical video with singing sensation Usha Uthup to promote its ‘Year-End Carnival’

    Bangalore, December 23, 2019: Barbeque Nation, India’s leading casual dining restaurant chain, has launched a musical video with singer, Usha Uthup, to promote its ‘Year-end carnival’, being held between December 20th and January 5th, across the country. Titled, “Jhoom Barbeque Jhoom”, the musical video is an ode to all the fans of Bollywood, especially those who love the hits of the Disco era, popularised by the star singer herself. The special song fuses retro lyrics with items on Barbeque Nation’s menu, to create an amazing track for the brand.

    The musical offers diners at Barbeque Nation, the perfect setting to enjoy their year-end get-togethers, with some retro style Bollywood music and great food, the combination of which, creates the perfect mood to unwind and indulge.

    About the Music Video:

    The musical video has been shot at multiple Barbeque Nation outlets, with Usha taking centre stage, singing and tapping her foot, along with staff members at the restaurant. The song, ‘Jhoom Barbeque Jhoom’ is extremely catchy, with Usha’s unique voice and style adding to the splendour. The video takes viewers through the set-up of a studio that records music, which essentially is a counter at the restaurant, followed by some amazing shots of special recipes of Barbeque Nation.

    Creative Credits:

    Production House: Usha Uthup team

    Lyrics: Barbeque Nation team

    Choreographer: Piyush Malhotra

    Mr. Kayum Dhanani, Managing Director, Barbeque Nation, said, “Everybody wants to end the year on a happy, fun and celebratory note, so we decided to infuse all of them into a package, creating a video song with the sensational, Usha Uthup, to entertain and satiate our esteemed guests. The special décor at our restaurants too, add to the flavour of music and food, creating the perfect atmosphere for an amazing year-end party. The ‘Jhoom Barbeque Jhoom’ song perfectly enunciates what the brand stands for, on a lighter note and will leave hundreds of thousands of people humming the tune for the rest of the year and beyond.”

    The video is being promoted extensively on Barbeque Nation’s social handles, Facebook and Instagram, and also on YouTube.

  • Play By The Rules With PPL India

    Play By The Rules With PPL India

    Phonographic Performance Limited (PPL) is India’s largest organization licensing and monetising ‘Public Performance rights’ and ‘Radio Broadcasting rights’ for over 3 million national and international songs across 340+ top-notch music labels like Aditya Music, Anand Audio, Lahiri Music, Muzik 247, Saregama, Sony Music, Speed Records, SVF Music, Times Music, T-Series, Universal Music, Venus to name a few.

    Each year the music industry produces hundreds of songs, many of which resonate with the audience and become a part of our cultural ethos. In the last few years, there has been an intense drive to increase compliance from users of copyrighted sound recordings for public performance purposes. Enforcement authorities as well as judiciary have played a major role alongside simplification and rationalization of tariffs by PPL. 

    The implementation of digital initiatives such as PLUS have speeded up the process of obtaining a license and the response from businesses and event management companies has been heart-warming. India is now at par with some of the most developed markets in terms of copyright compliance and is seeing this revenue go back into the development of artists and repertoire.  In its endeavour to further increase compliance, PPL is consistently taking efforts to identify defaulters and ensuring that they are dealt with, under the relevant provisions of law.

    Commenting on the same, Rajat Kakar, MD & CEO, PPL India said, “I am delighted that there has been a huge surge in establishments taking on performance licenses for both background music and events. I am thankful to the users of sound recordings for coming forward to obtain licenses in large numbers. Also, I would like to take this opportunity to thank the enforcement teams across the country for ensuring that the rightful earnings of owners of sound recording are being protected. 

    The technology initiatives and professional work processes, at PPL, are ensuring that right owners are being fairly compensated. India is being seen as a shining example of copyright compliance and ethical practices by international agencies that seek to protect intellectual property rights. I urge the few misguided non-compliant users to come forward to obtain a license for usage of sound recordings for public performance and play music by the rules.”

    Under the Copyright Act 1957, each and every establishment or individual must obtain consent from the copyright owners of the music before they intend to play it publicly. PPL by virtue of controlling over 3 million songs, makes this process a simplified one by offering a single window license for usage of all its members’ works. 

    PPL’s dominant share of International, Hindi and Regional music is available to users for Public Performance and Radio Broadcast. 

    PPL encourages all users to procure the requisite License to avoid legal proceedings against them. As any offence under Section 51 & 63 of the Copyright Act of 1957, is an infringement of PPL’s copyright and punishable by law.

  • PVR Ltd. launches brand film in the entertainment ecosystem

    PVR Ltd. launches brand film in the entertainment ecosystem

    MUMBAI:  PVR Ltd, India’s largest film exhibitor and a name synonymous to excellence in the entertainment ecosystem, has launched the brand film recently to celebrate its audience for over two decades. The film observes the patrons and the million experiences while stating “Every seat has a story.” Conceptualized around the significance of customer-centricity, PVR Ltd. with the newly launched film reiterates its focus on the customer and their experiences.

    PVR Ltd  chairman and managing director Ajay Kumar Bijli commented “It has been over two decades since we started and if there is one thing which has stayed constant; it is our focus on the customer and the experiences they yield in that 3 hours inside the cinema. We have evolved in every aspect but at the heart of our business lays the audience who drive us, guide us and encourage us to do better, push the envelope and explore new things.”

    “It has been an exceptional year on the business front, and I am grateful to our patrons and partners in supporting us in all our endeavors. Wishing all a very happy and entertaining year-end with family and friends.”

    The film celebrates the stories of the patrons, sharing a million emotions from inside the cinema theaters. It is launched across traditional, digital and social media platforms.