ITV

Category: Press Release

  • NeoNiche’s vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

    NeoNiche’s vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

    MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients and today is one of the fastest-growing experiential marketing companies.

    A young and a highly innovative team of experts that help brands create a seamless end-to-end experience for their audience and deliver immersive experiences that lead to unforgettable memories. NeoNiche has branches in Mumbai, Delhi, Chennai and Bangalore. The company’s growth has been above the industry standards since their inception in 2011 with a 100% year on year growth in their initial 3 years and since then they are consistently achieving 45% growth on a yearly basis.

    Apart from Mr. Prateek N Kumar being the Founder and CEO of NeoNiche, there are other industry stalwarts at NeoNiche, like Mr. Ashish Sedani, Co-founder and Director –Experiential Deliveries; Mr. Valay Lakdavala, Co-founder and Director –Client Relations and Mr. Fayzad Wadia, Director – Business Acquisitions.

    NeoNiche has encompassed the entire integrated solutions spectrum, from working on experiential marketing campaigns to events. They have created several memorable experiences for clients by implementing global best business and design practices with cutting edge technology like Augmented Reality, Virtual Reality and Artificial Intelligence to drive engagement and create content for their events. They use their own proprietary tool to bring in data intelligence for competitor analysis and also integrate machine learning for better planning and decision-making.

    Speaking about the company’s rapid growth, Mr. Prateek N Kumar, Founder and CEO, NeoNiche said, “Business is an amalgamation of art and science and requires one to have the fundamentals in place. Our journey from being an event management agency to becoming an experiential marketing company today has undergone constant adaptability and understanding of how to become better than the others in the market. Having the right industry experts at various levels helped us achieve all our targets. At NeoNiche, we have continuously worked towards mastering the fundamentals of business by being customer centric and providing value to all our stakeholders through everlasting experiences.”

    NeoNiche has 100+ professionals with diverse expertise and caters to over 40 plus esteemed clients and has activated over 1,00,000 plus audiences. NeoNiche believes in the core value of H.E.A.R.T (Honesty, Excellence, Accountability, Respect and Trust) and replicates the same amongst all its employees through several benefits and policies. Neovitalise is one such initiative practised at NeoNiche for the benefit of the employees and their families – wherein employees are given mandatory leaves twice a year to go for a holiday with their family and loved ones, additionally there are various other initiatives undertaken for employees to have a work life balance and efficiency at work– like flexible working hours, all paid medical check-ups, and having enjoyable days like bringing kids and pets to work, etc.

    NeoNiche offers a range of products and services like Integrated Marketing, Digital Marketing and Experiential Marketing as their core offerings. NeoNiche is constantly looking for ways to innovate and provide seamless end-to-end experiences through their activities like – Event Planning, Event Operations, Creative Services, Brand Marketing, Digital Marketing, Audience Acquisition, Database Management, Product Launches, Corporate Seminars, Conferences and more.

  • Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

    Were you writing off ALTBalaji’s Gandii Baat? Here’s why you should not!

    MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, once again proves that no one knows Indian audiences better. On the back of some highly engaging mass content, the OTT platform is once again making headlines for one of its most spoken about originals, Gandii Baat. The highly-watched web-series has earned a cult following amongst the masses for its depiction of stories revolving around the reality of social stigmas and mental taboos associated with sexual preferences inspired by incidents from the heartland of the country. Its 4th season, done in association with ZEE5, was launched in less than 2 years of its inaugural season and is testimony to its popularity and how largely the show is being consumed by the audiences across the globe. To be precise, the web-series attracted 22% views from global audiences whereas the show earned a place in the heart of the Indian audience with a staggering 78% of views coming from this respective demographic. Its controversial content has struck a chord with the ladies as well, with an unprecedented 24% of the viewership pie belonging to women, a number that grows by 10% with every season.

    The web series is one of the ALTBalaji’s most-watched and appreciated series which has, in no time, created many milestones. Offering viewers content that is not only new but also engaging and intriguing novel, the show has witnessed a massive completion rate of 78% across seasons. Apart from talking openly about the issues which are brushed under the carpet often, Gandii Baat breaks another perception that the show is only consumed by people coming from a lower middle-class background. Viewers with high-end devices (Apple+ Connected devices) who watch Gandii Baat are 18.5% and this number has seen an 8% incremental growth each season. 

    While ALTBalaji caters to audiences across ages, viewership figures further reveal that Gandii Baat audience base comprises of 86% in the 18-35 years age bracket that strongly translates into audience that is young, savvy and has a higher wallet share.

    Nachiket Pantvaidya, Group CEO, Balaji Telefilms and CEO, ALTBalaji said,  “Exceeding expectations of the entire team as well as audiences around the world, the series has gone on earn such a massive fan following that today, if there is a name synonymous with erotic web content, it would have to be Gandii Baat. Pushing the envelope in every season, the core in each of our stories is leaving a lot of room for one's imagination. Enjoyed by audiences around the globe, both young and old, as we offer a new take with every season by depicting the myths and beliefs of rural India, we shall continue to do so and present content in a bolder avatar with a fresh take on situations.”

    The franchise, Gandii Baat has been breaking stereotypes while highlighting certain facts and topics which no one bothers to address. The show looks at all such taboos pertaining to sexuality, desire, consent from a modern lens while bringing the flavour of rural India. 

  • SquareMeal Foods, the parent company of Mirchi & Mime inducts Nilesh Limaye to the Board of Directors

    SquareMeal Foods, the parent company of Mirchi & Mime inducts Nilesh Limaye to the Board of Directors

    Mumbai: SquareMeal Foods, the parent company of two of Mumbai’s popular restaurants Mirchi and Mime, Madeira and Mime further strengthens its top brass by appointing Nilesh Limaye to the Board of Directors. To support the brand’s expansion plans, Mr Limaye will bring in his expertise and enriching experience in the FnB space.

    Nilesh comes with a diverse experience of 25 years and has been associated with many brands like Taj Hotels, Hawar Resorts (Bahrain & Qatar), Intercontinental, Gordan House Suites, Rodas, The Orchid, Taj SATS, Hiranandani Hospital & Meluha, among others. With a truly diverse skill set in the FnB business space  ranging from setting up  commercial kitchens to designing signature menus  to hosting television shows, Mr Limaye has been a force to reckon with in the FnB sector. He has been a host for over 1000-episode TV shows on Colors & Zee besides having judged cooking contests and successfully running his own entrepreneurial venture “All ‘Bout Cooking”.

    Speaking on Mr Limaye’s association with SquareMeal Foods, Shishir Gorle and Raja Sekhar Reddy, Founders, SquareMeal Foods said, “We warmly welcome Nilesh to the SquareMeal Foods family. We believe that he would bring his own distinct flavour and rich experience in the FnB space. We are confident that he will bring fresh ideas and concepts to the table thus contributing massively and strategically to the growth of the business.  Under his guidance, the team will definitely benefit and get further opportunities to learn and explore newer concepts and ideas.”

    Nilesh Limaye comments, “SquareMeal Foods is a dynamic brand which not only believes in creating employment opportunities for the SHI community but also adheres to bringing the best quality food to the table. I feel extremely privileged to be associated with such an ever evolving brand and hope to contribute my best to the journey of the brand.”

  • Firefox makes choosing your adventure bike an experience to remember!

    Firefox makes choosing your adventure bike an experience to remember!

    New Delhi: Firefox takes another step towards making adventure and fitness a part of everyday life, launching its first of a kind concept store in New Delhi. This exclusive experiential store located at B- 306, Saraswati Vihar, Pitampura, New Delhi and  is spread over a sprawling 1400 sq. feet which make choosing the perfect Firefox Bike more interactive and fun. The store is designed with an aim to provide an engaging, interactive and immersive experience to the consumers.

    Firefox is looking to reignite the passion for health and adventure by creating such experiential stores thereby, attracting existing and potential customers. The brand has a diverse product portfolio and caters to customers across ages with its attractive and innovative offerings.

    Sharing his thoughts on the inauguration, Mr. Sukanta Das, CEO, Firefox Bikes said, “We at Firefox are very excited to announce the launch of our first exclusive experiential store in the capital city. The new store is equipped with innovative digital activations which will create a new exciting experience for the customers. We firmly believe this experiential store will cement our position as an innovative industry leader and certainly raise the benchmark for our customer service. We invite our customers to come and explore the store as we look forward to receiving great feedback from them and add value to their overall Firefox experience.”

    Some interesting aspects about this new store include the “Find My Bike App” designer to assist walk-ins to find the perfect bike(s) as per their individual need. The “Virtual Bike Simulator” as the name suggests allows the rider to experience the ride quality, posture and aspects of performance and comfort. Another unique talking point is the ‘Social Wall’ which is a dynamic screen displaying the experiences of Firefox customers across India which they share in the form of tweets or Instagram stories. To sum it all this is one bike store you must visit irrespective of you being a beginner, amateur or professional biker.

    Currently, FireFox has presence in over 75 cities pan India with a retail footprint of over 250 outlets out of which 4 are exclusively owned and operated by the brand and the rest are operated by their robust dealer and franchisee network.

  • &PrivéHD brings animated-adventure of ‘Tarzan’ on 17 January

    &PrivéHD brings animated-adventure of ‘Tarzan’ on 17 January

    MUMBAI: As a month-long countdown to cinema’s greatest awards ever conferred, &PrivéHD, the premium destination of nuanced cinema, brings a showcase of critically acclaimed academy award-winning films with ‘The Winning Side’. Come Friday, 17 January 2020 at 9PM, the channel, available as part of Zee Prime English HD Pack, is set to air Disney’s animated delight ‘Tarzan’. A tale like no other, the film garnered immense acclaim and holds an Academy Award for ‘Best Music’.

    The magnificent animated adaptation of Edgar Rice Burroughs’s story of the ape man begins deep within the jungle when baby Tarzan is adopted by a family of gorillas. With his wisecracking ape buddy Terk and neurotic elephant pal Tantor, Tarzan learns to survive in the animal kingdom. His “two worlds” collide with the arrival of humans, forcing Tarzan to choose between a “civilized” life with the beautiful Jane and the life he knows and loves with his gorilla family.

    For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds and bring alive the other side of the story with Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.

  • Hashtag Orange enables The Moms Co. to achieve phenomenal business growth in India

    Hashtag Orange enables The Moms Co. to achieve phenomenal business growth in India

    New Delhi: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced unprecedented business growth and expansion for its partner – The Moms Co., a baby and mother care e-commerce brand headquartered out of Gurgaon. Owing to Hashtag Orange’s innovative digital solutions, The Moms Co.’s Google ROI has improved by 100% over the last one year. Further to that, Facebook Revenue for the brand has grown by 350% in the same period with an 80% improvement in ROI.

    The company has also expanded in new categories including solutions for Pigmentation, Damaged Hair, Dark Circles and Acne among others in 2019.

    The Moms Co.’s online audience has been extremely receptive to the digital communication and creatives from the brand which has led to increased footfall and online engagement growth for the brand in 2019. Hashtag Orange was mandated with paid media marketing and creatives led engagement for the brand and the agency successfully generated & sustained unprecedented awareness, engagement and brand recall for the company in the market.

    Speaking on the achievement, Malika Sadani, Founder & CEO of The Moms Co. said, “As we continue to expand our product portfolio and offerings in India, 2019 has proven to be a pivotal year in our journey. Owing to our terrific value proposition, exceptional digital marketing, and innovative creative engagement, we have had incredible revenue growth so far. We will continue to gain momentum in 2020 as we continue our stride towards being a fast-growing 100cr digitally native FMCG.”

    Saurabh Kapoor, CEO & co-founder of Hashtag Orange said, “Hashtag Orange is an ‘insight’ driven digital solutions agency that believes in tailored solutions for the myriad needs of clients. The Moms Co. has a very well-defined audience group and we employed focused marketing and creative tools to best engage with the target group. Our strategy is always ‘insight’ driven and the spectacular growth for The Moms Co. in 2019 is a testament to our expertise in the domain.”

    Rajat Khullar, Director – Media & Business at Hashtag Orange said, “Hashtag Orange has a strong and seasoned media team that understands & assesses business requirements of our clientele and delivers customized solutions according to the same. Our efforts have been extremely effective for The Moms Co. and our strategy has ensured optimum engagement & brand recall for the company in the market.”

  • Big Ganga creates history – IBFA 2019 highest ever rated programme in the category

    Big Ganga creates history – IBFA 2019 highest ever rated programme in the category

    MUMBAI: It was another feather in BIG Ganga’s cap, as the no.1 Bhojpuri GEC channel broke all viewership records in the category till date. The very prestigious and glamorous International Bhojpuri Film Awards, hosted in Singapore by Big Ganga, which was telecast on 31st Dec 2019, witnessed 3X viewership in week 53 alone as compared to an average of previous 4 weeks, which is also the highest-ever recorded mark in the Bhojpuri category till date. With such resounding numbers, BIG Ganga IBFA 2019 emerged as a clear winner with the highest viewership of 1,254 (000), leaving its counterpart  who also telecast their own set of awards on 31st Dec,  far behind by garnering almost double the viewership in the same slots. The current feat also is higher compared to the previous edition of the IBFA awards ever hosted in the category by any channel. The event garnered a staggering reach of 4962 and remarkable TSV of 43.39 mins, which once again is stand out in the category for events hosted till date.

    Bringing the year to the perfect end in a gala celebration of the Bhojpuri industry, IBFA 2019 turned out to be the biggest hit of the season which was loved by audiences aplenty in the region. This awards ceremony rendered a perfect mixture of festivity and felicitation with celebrities from Bhojiwood and Bollywood coming together and mesmerizing viewers with their astonishing performances. The extravaganza was hosted by eminent personalities such as Ravi Kishan, Manoj Tiwari, Dinesh Lal Yadav, Aamrapali Dubey and Madhu Sharma whereas was attended by actors like Pawan Singh, Chintu Pandey, Kajal Raghwani, Sapna Gill, Krushna Abhishek, Kiku Sharda along with Bollywood Stars like Sunny Deol, Sunny Leone, Zarine Khan among others.  The audience, present in thousands comprised of Bhojpuris and natives of Singapore, President of Bhojpuri Association in Singapore and special guest – Mr. Jawed Ashraf, High Commissioner of India in Singapore who hails from Ara, Bihar and has a strong Bhojpuri connect. The enthralling spirit of the evening witnessed the High Commissioner breaking into an extempore speaking about the glory and rising power of Bhojpuri culture across the globe – evoking pride and thunderous claps from the audience across aisles.

    Amarpreet Singh Saini, Business Head, BIG Ganga said, “BIG Ganga has always been at the forefront when it comes to understanding the requirements of its viewers. With IBFA 2019 breaking all records and creating history, is a testament to the fact that we have once again successfully brought content for the audience which they actually want to consume. We have always believed in experimenting with content and moving ahead in the game with a different strategy each time. The ratings proves that while our competitors in the market also telecast Bhojpuri awards, BIG Ganga brought newness to the awards show by taking a GLOCAL (Global yet local) approach.” 

    Speaking about the achievement, Samrat Ghosh, Cluster Business Head said, “This has been a tremendous achievement where BIG Ganga has not only set a benchmark again in the Bhojpuri industry but also left all its counterparts far behind. Bhojpuri is a rapidly-growing language and the entertainment industry has grown many folds in recent times. The humungous viewership numbers not only depicts the success story of IBFA, but brings forward the fact that Bhojpuri content is going beyond boundaries with there being a huge market for it. We aim to create more original content and cater to the audience with our unmatched offerings.”

    The channel took a 360-degree approach to market the awards property and reached out to its audience via various mediums mention mediums. BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. Going forward with Q4 new offerings, the channel is already lining up exciting topical properties to further deepen its bond with its audience. Enhancing and enriching regional pride through upcoming new offerings of the biggest event of Holi – Faguaa, unique cookery show – Roj Hoyi Bhoj #SwadKeSaath, MemSaab, the brand is all geared to catering to the deep pockets of the region with multiple genres of content.

  • One Take Media Co brings Unique Kids Animation Show – Detective Meow

    One Take Media Co brings Unique Kids Animation Show – Detective Meow

    MUMBAI: OTMC has acquired the rights for Detective Meow – a 3D Animation series (2018 production) with 146 Episodes of 13 mins each , available for distribution in SAARC Nations. 

    What makes Detective Series such favourites among Kids ?Unlike superheroes who are mostly born with unusual gifts or powers, detectives – no matter what age they are,  are smart, intelligent, inquisitive and solve mysteries. Detective Meow is one such series based on events at a circus in a small town full of joy. The circus established a detective agency led by Detective Meow, which help people solve various problems. The emergence of the circus has attracted the attention of Dr Oolong in the town.Dr. Oolong is a small-minded and vicious person. To kick the circus out of the town, he comes up with conspiracies and let his fellows to carry out. Therefore, brave Detective Meow faces a lot of difficulties and plots with his friends-Piggy Pea and Parrot Q.Through their work team and wisdom, will they conquer Dr. Oolong?

    One Take Media Co. is a content production and distribution hub in Mumbai. It provides content and value added services to leading DTH, Cable, OTT and TVChannels in India and abroad. OTMC provides content in various genres including Hollywood Movies, Hollywood Movies dubbed in Hindi,Tamil, Telugu, Malyalam, Kannada, Gujrati, Bengali, Marathi and Bhojpuri;  Kids Animation Movies& Series; Celebrity based Cooking shows, Behind the Scene and Close Up with Hollywood Stars Content and Korean Drama Series and K-Pop.

    One Take Media Co, Founder & CEO Mr Anil Khera said “ Reading Mystery Novels has always been an important part of all our childhood days. We are sure that kids will thoroughly enjoy this Spy Cat show called “Detective Meow” and will relate to the mysteries involved. Soon Detective Meow will become a part of every Childs  daily entertainment dose and they would not want tomiss a single episode!
     

  • Bola Tha Na’ – A catchy and relatable ­anthem by Beck’s Ice Packaged Drinking Water for millennials

    Bola Tha Na’ – A catchy and relatable ­anthem by Beck’s Ice Packaged Drinking Water for millennials

    Beck’s Ice Packaged Drinking Water today announced the launch of their first ever music video in a catchy and relatable anthem that celebrates the camaraderie among friends. With a Bola Tha Na (I told you so) narrative, it centers around the light-hearted moments shared by friends, the Beck’s Boys – portrayed by actors Pranay Pachauri and Rudraksh Thakur – and how every group has that one pal who, despite warnings, carelessly approaches a completely avoidable situation or outcome. Sung by Burrah with a special rap by Fotty Seven, it also features choreographer and actor Aadil Khan. The track with the relatable Bola Tha Na refrain is sure to resonate with millennials across the country. It is produced in partnership with Rusk Media.

    The song opens in a celebratory set up, wherein three friends are attending an engagement ceremony of the protagonist’s ex-girlfriend. The heartbroken protagonist tries to win over the love of his life despite his group recommending against following the idea through during this engagement ceremony. The lover boy intervenes only to be slapped by the groom. The lyrics kick in as the friend approaches his pals, dismayed and in tears, while they are seen humming Bola Tha Na, Tu Sunta Nahi! (We told you so, but you never listen!). The video then goes on to showcase different scenarios depicting the protagonist’s life, with the Bola Tha Na narrative, relatable lyrics and foot-tapping rhythm at its core. 

    Throwing light on the insight behind this music video, Alexander Lambrecht, VP Marketing – South Asia, AB InBev opined, “With the ‘Bola Tha Na’ music video our objective was to take a differentiated approach in a humorous and relatable way, bring to life the camaraderie among friends and the fun, light-hearted moments they share. As a brand, we aim to unite friends, strengthen bonds and this video mirrors this very spirit. We collaborated with pop icons and artists to curate an engaging film that is sure to further strengthen our brand narrative.”

    Echoing the excitement surrounding the release, rapper Fotty Seven shared, “Rap as a genre is associated with self-expression and deeply rooted in a strong sense of community. The concept of companionships and the simplicity of real-life situations depicted through an emotional, yet witty story-telling format is what intrigued me. I’m glad to have partnered with the brand for this project. In an extremely fun manner, they have managed to showcase the very essence of true friendships, and how we can overcome the most difficult of situations with friends by our side.”

    Commenting on the launch, singer Burrah said, “It has been a great pleasure collaborating for this music video. This song is extremely special to me as the lyrics are so relatable without being overtly emotional. We all have that one friend in our gang, who never listens, and then regrets every decision made. I’m sure this song will strike a chord with the listeners and will be the next anthem honoring friendships across the nation.”

    You can watch the video by Beck’s Ice Packaged Drinking Water here

  • BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

    BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

    MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development and manufacturing of set-top boxes was the title sponsor of the event. MyBox introduced its Bangladesh partner BP Communications Limited at the event.

    Bangladesh is moving towards cable digitization and approx. 35-40 million STBs would be seeded in the next 3-4 years. Seeking this opportunity MyBox has collaborated with BPCL to penetrate into the Bangladesh market addressing the need. MyBox offers HD STBs with its advanced features like Alexa Voice Service Solution, MyConnect middleware with features like Audience Measurement, Ad Book and Targeted advertisement & the Google certified OTT box.

    Mr. Pramit Reza, Chairman, BP Communications Limited said they are partnering with MyBox, for Bangladesh market, as MyBox understands the market dynamics and operators' expectation. Moreover, MyBox STBs are impeccably suitable to meet current and future business requirements of Bangladeshi distribution platform operators.

    Mr. Bankim Chandra Roy, Managing Director, BP Communications Limited said: “MyBox middleware has advertisements and TRP features and this will allow operators to add more revenue streams in addition to subscription.”

    Both Pramit & Bankim expressed their commitment to market MyBox STB and services to theBangladeshi customers.

    Amit Kharbanda, Managing Director, MyBox Technologies said: “We at MyBox are proud to be the pioneers of this offering to our esteemed partners BP Communications Limited. Our vision of being at the center of this smart digital entertainment convergence has a high resonance with this product augmentation that we are offering. MyBox believes that our solution offerings would help facilitate the urging cable digitization of the Bangladesh market and would enable the acceptance of ever-rising rapid digital evolution.”