Category: Press Release

  • More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

    More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

    Mumbai: India’s largest and trusted home security solutions provider, Godrej Security Solution, today completed 150 days of its unique Break-in Challenge. During the first phase of the challenge, held across eight key metro cities of the country, over 1 lakh consumers partook but failed to break open a Godrej home locker as against a locked wooden cupboard.

    GSS’s Break-in Challenge was unveiled in August 2019 during which the company committed to reaching out to 10 lakh Indian consumers from 350 residential societies and commercial establishments across 15 key cities before FY2021. The challenge was commenced in response to a consumer behaviour insight study, ‘India’s Security Solution Quotient’ which revealed 55% of Indian consumers continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers.

    Commenting on this initiative, Mehernosh Pithawalla, Group Head, Vice President and Global Head – Marketing, Sales & Innovation said, “Last year our consumer behaviour survey, India’s Security Solutions Quotient, highlighted that one in every two residents in India continues to store their valuables in cupboards and wardrobes. This was one of the critical security mistakes pointed out by the study. It highlighted an urgent need to educate consumers that our home lockers are 10 to 1000 times stronger and more secure than wardrobes. Basis the principles of ‘show don’t tell’ we embarked on a consumer activation programme that not just educated consumers but also gave them first-hand experience of security solutions available in the market. We are happy to announce that in the first phase, over 1 lakh people failed in the attempt to break-open our home locker and claim the INR 1 lakh prize money. Consequently, we have seen a proportionate skew towards the adoption of trustworthy security solutions and home lockers amongst the participants as they acknowledge the importance of protecting their valuables and loved ones for attaining peace of mind.”

    The Break-in-Challenge is a part of the Godrej Security Solutions' recent omnichannel marketing campaign, #BilkulSafeHai, under which the company has taken various measures to reach out, educate and engage consumers on the importance of adopting home security solutions. The campaign was launched with a humorous series of TVCs, digital videos and print campaigns featuring leading Bollywood actor Ayushmann Khurrana starting September 2019. As an extension of the strategy, the company also launched its e-commerce store in November 2019.

  • An EPIC Original to celebrate World Wetlands Day

    An EPIC Original to celebrate World Wetlands Day

    MUMBAI: On February 2, 1971 a small group of environmentalists signed an international agreement at the Ramsar Convention in Iran – this day came to be known as World Wetlands Day. On this occasion, EPIC Channel – India Ka Apna Infotainment brings a new Original – Wetlands – Miracles in Mumbai continuing the channel’s endeavor to focus on the country’s ecological diversity. EPIC Channel with a legacy of some exceptional innovative content has been a pioneer in curating and creating premium India-centric originals in the past couple of years, redefining the infotainment genre.  

    Shot entirely in 4K, Wetlands – Miracles in Mumbai will take the audience across these hidden biological gems in India’s business capital, along with underlining its strong position in coping with the alarming climate crisis. The original – a 40-minute film will be telecast at 1:00 pm, 4:00 pm & 8:30 pm to celebrate the World Wetlands Day, February 2, 2020, on EPIC Channel.

    Apart from celebrating to the 58.2 million hectares of mangroves in the country that accounts for 3% of the world’s mangroves, Wetlands – Miracles in Mumbai captures the little nuances of nature’s coast guards that are invaluable carbon sinks, and miraculously countering forces against climate change. A visual treat for nature lovers, this EPIC Special deep-dives into the rich ecosystem of wetlands around Mumbai, introduces some of its unique natives and features experts who elaborate on the role, relevance, and necessity on conserving wetlands.

    Commenting on the launch of the film, EPIC Channel content & programming  head Tasneem Lokhandwala said, “Mumbai is always spoken of as the ‘maximum city’ and a ‘concrete jungle’, but few people are aware that it provides diverse habitats to hundreds of migratory birds and aquatic creatures even in congested areas like Andheri and Powai. Wetlands – Miracles in Mumbai will capture the complexity between this city and its surrounding ecosystem, with a never seen before view of Mumbai’s most valuable real-estate – it’s wetlands.”

    From the majestic Flamingos that make Mumbai their winter home, to lesser-known species of birds like the Bronze-Winged Jacana, White-Breasted Waterhen, Sandpipers as well as the myriad aquatic fauna, Wetlands – Miracles in Mumbai follows the many living beings hidden in plain sight amidst the towering skyscrapers of Mumbai.

    EPIC Channel is available across the operators Tata Sky, Airtel TV, Dish TV, Sun TV and streams live on its OTT platform EPIC On; as also on SonyLIV, and MX Player. EPIC On the smartphone app is available across iOS, Android, Apple TV, Android TV, Fire TV and MI TV.

  • New TVC by ESSCO Jaquar strikes a cross-generational chord

    New TVC by ESSCO Jaquar strikes a cross-generational chord

    ESSCO pioneered the concept of branded bath fittings in India, since its inception in 1960. From being the sought after, only ‘stylish’, ‘branded’ option available in the market in contrast to the plastic variants available in the unorganised sector – to becoming the go to brand in the value segment for tier two, three and four cities in the country – ESSCO as a brand has demonstrated the value of true quality and trusted service for generations. The brand has introduced two new

    TVCs that underline ESSCO’s cross-generational appeal.

    India is still a market where building or owning one’s own house is a marker of success. One’s own home is still seen as an asset to build, and a legacy to leave behind. ESSCO by the Jaquar Group has been a partner that helps customers realise this ambition to a better life. The commercials capture the worldviews of three generations – a grandfather, his son and grandson – and how each perceives the concept of legacy. Be it the segment where the grandfather is seen mending a bicycle that belonged to his now grown son for his grandson, or the segment where all three of them are seen shaving (the grandfather and son) albeit trying to shave (the grandchild) together – the TVC evoke a sense of nostalgia.

    Speaking on the TVC, Jaquar Group head marketing and communication global operations Sandeep Shukla, said, “We wanted our TVC to reflect the values behind the brand as much as the feeling consumers in our target markets would connect with on a personal emotional level. This being the 60th anniversary for brand ESSCO – our new communications reflect the unfailing trust our consumers have placed in us over these years. Customers are the core of our business and we strive everyday to help them along in their aspirations towards affordable housing.”

  • OTMC Adds 100 New Kids Animation Movies to it Library

    OTMC Adds 100 New Kids Animation Movies to it Library

    MUMBAI: One Take Media Co. as a content Hub understands the importance of continuously refreshing its content library and adding newer titles in a timely mannered. This is crucial for keeping the customer engaged, ensuring customer satisfaction and maintaining stickiness to the platform.

    Thus OTMC is regularly updating its content library and adding newer titles to its library. It has recently acquired 100 new Kids Animation Movies. It includes likes of Easter Sing, Farmtastic Fun, Penguin League, Pixy Dragons, Sea Monsters, Space Guardians, Sir Billi aka Guardians of the Highland, Tyon&Taekwon Heroes etc

    Sir Billi is an adventure about the race to save the last beaver in Scotland, led by Sir Billi; veterinarian by profession, skateboarder by passion and grandfather by love.Sir Billi also knownas Guardian of the Highlands is a 2012 Scottish computeranimated adventure comedy feature film.The film is Scotland's first CGI animated feature film.Directed by Sascha Hartmann, the film stars the voices of Sean Connery, Alan Cumming, Patrick Doyle and Kieron Elliott.

    Tyon&Taekwon Heroes is another such Animated Movie that depicts the power of Taekwondo throughFour children who defeat the monster and save the world. The Four children represent the 4 powers of nature: wind (Dragon), fire (Phoenix), water (Turtle) and earth (Tiger). In this movie children can understand the basic philosophy and techniques of Taekwondo and enjoy the adventurous story at the same time.

    Mr. Anil Khera, Founder & CEO of One Take Media Co quoted “ Each of the movies are handpicked by One Take Media Co. They cover all genres of fun, education, entertainment, mystery, adventure and comedy. Not onlyChildren but also Adults will enjoy the bright and beautiful characters, melodious songs and entertaining story line of each of our movies.”

    One Take Media Co. (OTMC) is a global content Production & Distribution based in Mumbai,India. It is one of the leaders in providing Value Added Services(VAS) to DTH, Telecom and Cable industries. Services include Hollywood Movies, Hollywood Movies dubbed in Hindi & regional languages , Kids Animation Movies&Series,Celebrity based Cooking show and Korean Content and K Pop. OTMC is also successfully providing content to various OTT Players in India and abroad.
     

  • Top Campaigns on VMate that stole the show in 2019

    Top Campaigns on VMate that stole the show in 2019

    Mumbai: The ultimate benchmark to gauge a brand’s consumer engagement is through the success of its campaigns. And as all good things take time, so does planning and implementing a campaign which strikes a cord with the intended audience and is an instant hit.

    Creating a popular campaign, which is easy to recall and connect with, becomes all the more challenging given the infinite number of visual stimulations that consumers get bombarded with everyday. However, this is exactly where certain brands steal the show, managing to weave unique campaigns that stay with the consumers forever. Trending short video platform VMate, launched in India in 2017, lies in this hallowed category.

    Over the past three years, VMate’s easy-to-use video editing tools, innovative VR Stickers and related features have garnered tremendous appeal amongst Indian citizens of all ages. It has empowered them to not just express their creativity but has given them the power to own their future by becoming a steady income-generating source for them. Many of VMate’s popular video creators have become influencers earning incomes worth Rs 2 lakhs per month, purely on the basis of their talents showcased through their VMate short videos.

    Here is a peek into some of these campaigns oozing with brilliance and top-notch consumer engagement scores:

    VMate Nach Baliye Lakhpati campaign

    Starting with its partnership with Star Plus’s dance reality show ‘Nach Baliye-Season 9; the innovative campaign required VMate users to shoot 15 seconds videos on the app supporting their favourite jodis, earn rewards and money worth Rs 1 crore and connect with similar interest creators.  The campaign was a hit receiving a record number of 5,00,000 videos being uploaded by users making it one of the most successful promotions by VMate.

    VMate Filmistan Campaign

    Another first-of-its-kind campaign, it provided users a grand opportunity to collectively win cash prizes and rewards worth Rs 3 crore. The campaign utilized VR stickers of Bollywood movie sets in India which could flawlessly replace VMate’s video background offerings, successfully transporting the users to the desired film sets, virtually. With around 3 lakh people creating & publishing videos on the platform, the winners won exciting prizes, including a car, a Smartphone, television and more.

    VMate Roshan Karo India Campaign

    VMate users were in for a delightful Diwali winning amazing prizes ranging from cars to gold coins, smart TVs and Smartphones. The campaign saw celebrity jodis from VMate’s association with Nach Baliye Lakhpati campaign on the app making festive videos using VMate's vibrant Diwali stickers, while encouraging fans and app users to light up India.

    VMate’s Sunny Ka New Year Call campaign

    Reiterating its brand promise of being the ultimate user-centric short video trending platform, VMate sent its users into a delightful frenzy by announcing this engaging New Year campaign featuring popular star Sunny Leone. It invited users to make a creative video with Sunny Leone video call sticker and get once-in-a-lifetime chance to go on a date with Sunny. 24-year old Abdullah Pathan from Uttar Pradesh was the campaign’s winner. The popular video creator on VMate with a fan following of around 6 lakh followers had a date-to-remember with the queen of charm Sunny Leone.

  • ‘Flipkart Pay Later’ now available on PhonePe

    ‘Flipkart Pay Later’ now available on PhonePe

    MUMBAI: PhonePe, India’s leading digital payments platform, and Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of Flipkart’s Pay Later facility on the PhonePe platform. Payments through the Flipkart Pay Later solution can be completed in a single click, making it a fast and convenient payment option for PhonePe users. While transacting on PhonePe, users can now choose the Flipkart Pay Later credit option on the app and clear their dues through one single payment by the 10th of the next month, at no extra cost.

    Launched by Flipkart in 2017, Flipkart Pay Later is a revolutionary customer focused credit instrument that makes shopping more convenient and affordable for millions of consumers across India. The solution allows consumers to shop for small ticket items up to INR 5,000 through a single click payment on the platform, without waiting to generate an OTP.

    Pre-approved Flipkart users can register for this option on the Flipkart app/site and then activate the Flipkart Pay Later option inside the ‘My Money’ section on PhonePe. With this launch, PhonePe aims to provide users access to a convenient way to pay on the app and at millions of merchants operating on the PhonePe network.

    Commenting on the launch, Deep Agrawal, Head of Payments, PhonePe, said, “We are excited to launch Flipkart Pay Later on the PhonePe platform. PhonePe has always endeavoured to provide consumers with the power to choose the payment instrument of their choice. Flipkart Pay Later is a great way for eligible users to transact safely and conveniently on the PhonePe app. PhonePe is the largest payments platform in the country and we are committed to creating wide-ranging payment options on the platform.”

    Smrithi Ravichandran, Business Head, Fintech & Payments Group, Flipkart, said, “At Flipkart, we put customers at the heart of all our innovation and PayLater is one such initiative. We have been very encouraged to see the wide acceptance of our in-house innovation ‘Flipkart Pay Later’ by our users. After successful adoption of this payment solution on our website/app, we believe this is the right time to share synergies between the group companies and bring this customer-focused solution on PhonePe which is leading the digital payments market in India.”

    Flipkart Pay Later is currently enabled on Myntra and PhonePe.

  • HistoryTV18 showcases the largest human gathering on earth, in a spectacular new original,‘Kumbh: Among the Seekers’

    HistoryTV18 showcases the largest human gathering on earth, in a spectacular new original,‘Kumbh: Among the Seekers’

    MUMBAI: Adding to its rich offering of Indian originals, HistoryTV18 presents a one-hour special about the world’s most spectacular human gathering, the Kumbh Mela. The incredible festival is widely known to be the largest peaceful gathering on the planet. According to official estimates, a staggering 240 million people converged on Prayagraj, formerly the city of Allahabad, over two months. That’s more than three times the number of people that came to New York, the world’s most visited city in 2019, over the entire year! The documentary takes viewers among the believers and behind the scenes of the Kumbh Mela, to find human stories, present jaw-dropping facts, and take a closer look at the gargantuan logistics of the world-famous mega-event. While decoding its present-day avatar, the multi-dimensional narrative also traces the known history and enduring folklore of the centuries-old fair.

    The original production, almost a year in the making, captures the breathtaking spectacle of the Kumbh – from build-up, through key phases, to the final day of the seven-week long Mela. Filming by day and night in high definition and 4K, high-speed cameras follow the action, bringing iconic images, unseen perspectives, and revealing details to the screen. The flood plains of Prayagraj and the banks of the confluence of the Ganga, Yamuna, and mythical Saraswati rivers, form the stage upon which the drama unfolds. Scenes of festivity, processions, and thousands of ascetics charging into frigid waters for the holy baths of the Shahi Snaan, are some of the highlights. The changing seasons, myriad moods, vivid colours, and sheer scale, make for a compelling visual feast. The myriad challenges of managing crowds, providing security, and organising basics like food and accommodation, get their due place in the documentary. Viewers will get a sense of what it takes to pull off history’s biggest religious event. Candid moments and the spectrum of emotions — from anxiety and despair, to hope and joy — play out at the Khoya-Paya (Lost & Found) Centres, in a heart-warming sequence. Historical archive footage and graphical representations further enrich the factual storytelling. Naga Sadhus, wearing only ash and dreadlocks, akhaaras, pilgrims, foreign visitors, VVIPs, organisers, mounted-police, officials, cooks, volunteers each with a purpose or on a quest, present the many faces of the Kumbh. In this churning sea of humanity, the narrative zeroes into quiet moments, to tell intimate stories of individuals and what the Kumbh means to them. The varied cast of characters includes a Bollywood cinematographer, a member of the third-gender Kinnar Akhaara, a Sadhvi of American extraction, an artist, and the head of the control and command centre. Along with top-end production values, never-before-seen footage, research, and catchy stats, the film also benefits from the insights of an erudite panel of experts. The cultural historians and authors featured in the film, shine a light on the fascinating nuances, ideas and belief system that are at the heart of the Kumbh Mela — a shared human experience like no other. 

    HistoryTV18 aims to tell stories of India that engage, inform, and entertain.

    ‘Kumbh: Among the Seekers’ premiering on January 29th, 9 PM is the latest in a set of dramatic documentaries about India’s rich cultural history and the elemental human quest to find answers to life’s enduring mysteries.

    Pilgrims, visitors, and curious seekers come to Kumbh looking for spirituality, spectacle, or salvation. They come from India and across the globe. The Ardh Kumbh of 2019, held at the Triveni Sangam at Prayagraj, was the largest religious congregation, ever. Its central message remains spiritual and its appeal universal. In ‘Kumbh: Among the Seekers,’ viewers will meet devotees from far away shores, seeking to transcend the material and connect with something intangible and meaningful. Some come to find themselves, some to escape, and some to renounce the material world. The thirteen Akhaaras or Hindu monastic orders are spotlighted, as they arrive in Prayagraj. The wandering mystics of India, the Naga Sadhus, are the rock-stars of the Kumbh Mela. The film captures the exalted status of those who have renounced the world. In time-honoured tradition, these Digambar or skyclad, who own nothing, are seen leading the faithful in the holy Shahi Snaan. Just as the waters of sacred rivers merge at the confluence, a multitude of ideas, influences, cultures, and languages mix in the great melting pot that is the Kumbh. Everyone is welcome here. 

    Taking viewers back to the weeks preceding the Mela, ‘Kumbh: Among the Seekers’ shines a light on the challenges and scale of operations. The event entailed building the largest temporary city in the world, spread over 32 km. As many as 130 Million pilgrims camped here. The Mela area had 300 KM of roads and 22 pontoon bridges built in record time. There were also thousands of make-shift kitchens serving daily bhandaras, CCTV cameras, wireless networks, supervised lost and found centres, 3,500 megaphones, and fifty-thousand security personnel. It was unprecedented in scale and cost over 4,000 Crores. The high-powered dignitaries visiting the Prayagraj Kumbh, included the President and the Prime Minister of India, whom we also see in the film.

    Avinash Kaul, MD A+E Networks | TV18 and CEO Network18, says, “At HistoryTV18, we believe in telling stories that are engaging, visually spectacular, as well as relevant for our viewers. ‘Kumbh: Among the Seekers’ is not just a compelling story, it's a celebration of a living wonder, quintessentially Indian yet universal in its appeal. The show does a fabulous job of chronicling a recurring event in our cultural history, which continues to grow and evolve.” 

  • The 92nd academy awards To air on Star Movies and Star Movies Select HD on 10 Feb

    The 92nd academy awards To air on Star Movies and Star Movies Select HD on 10 Feb

    MUMBAI: Oscar season is officially underway and Star movies is all set to bring you the most awaited award show in the world, the 92nd Oscars on 10 Feb, 2020. It will be aired simultaneously on Star Movies and Star Movies Select HD. The channel has been the official home of the Oscars® in India for more than two decades and like every year, this year too, millions of movie lovers across the country can watch the Red carpet revelry and glamorous ceremony live, courtesy of Star Movies. 

    As a countdown to Oscars, the channel brings to you an iconic collection of Oscar-winning movies every Mon-Fri at 7 PM from 27 Jan to 28 Feb. Star Movies will keep the audiences glued to their television screens on Saturday evenings with some of the recent Oscar blockbusters including Bohemian Rhapsody which premiered recently on the channel, The Favourite where Olivia Colman delivered a knockout performance and took home the Academy Award Actress in a Leading Role and the likes from 8 Feb to 28 Feb at 7 PM.

    Every year, Oscar marks the climax of award show season and has always caught the viewer’s eye. Almost every year there is nail-biting tension around nominees, winners or celebrities in attendance. Like last year, the 92nd Academy Awards will be going host-less. 

    The biggest event in showbiz has recently announced Nominations in all 24 categories. Among the 2020 Oscar nominees, Joker received the most nominations with 11, including nominations in the categories of Best Picture, Actor in a Leading Role, and Directing. Other Oscars 2020 nominees with multiple nominations include The Irishman, 1917 and Once Upon a Time in Hollywood with 10 nominations and Jojo Rabbit, Little Women, Marriage Story and Parasite with 6.

    So grab a strong cup of coffee and enjoy the biggest Red Carpet event live 10 Feb, Monday morning 5:30 AM only on Star Movies!  And the Oscars goes to…! 

  • Bombay Shaving Company ropes in Kartik Aryan as new brand ambassador

    Bombay Shaving Company ropes in Kartik Aryan as new brand ambassador

    MUMBAI: Bombay Shaving Company a men’s grooming brand has roped in Kartik Aaryan as its new brand ambassador to further, strengthen the brand’s appeal and induce trials from soft customers. Kartik will be endorsing Bombay Shaving Company’s shave and facial grooming range. With this association Bombay Shaving Company- a digital-first FMCG brand aims to connect with the millennial audience who loves to experiment with their look while keeping up with the trend.

    Kartik made his acting debut in 2011 with Pyaar Ka Punchnama. He subsequently appeared in two more romantic comedies, Pyaar Ka Punchnama 2  and Sonu Ke Titu Ki Sweety, both of which were blockbusters. In 2019 he followed the success graph with Luka Chuppi and the recently released superhit Pati Patni Aur Woh. Kartik has now bagged several big-budget projects including Imtiaz Ali's intense romantic drama Love Aaj Kal, Bhool Bhulaiyaa 2 and Dostana 2. 

    Kartik's boyish good looks have made him a heartthrob of India and have overshadowed many peers of his generation.   

    Kartik Aaryan on his association with Bombay Shaving Company commented, “Bombay Shaving Company is a millennial brand driven by innovation and technology. I love to experiment with my looks and I look forward to working with the team in building a brand that helps men look their best.”

    On the partnership, Bombay Shaving Company CEO and founder Shantanu Deshpande said, “Ever since we launched, Bombay Shaving Company has grown to be one of the most successful men’s skincare and grooming innovations in the country and has played a lead role in the premium segment, offering the consumers a unique and indulgent experience. We wanted a celebrity who not only endorses but believes in the product too. Kartik exudes those vibes quite strongly and brings a relatability quotient to the table. Kartik embodies the spirit of a young, feisty startup – he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional and we believe he will play a big role in Bombay Shaving Companybecoming a salient brand for men.”

    Launched in 2016, Bombay Shaving Company started as a direct to consumer premium experiential shaving regimen but has quickly expanded into skin, beard and bath categories. Bombay Shaving Company is bullish and will focus on offline expansion with its current footprint of 3,000 stores to 10,000 stores in the coming months. Bombay Shaving Company currently has more than 2.5 lakh customers and aims to become an INR 100 crore brand in the next 12-15 months.

  • Omnigel’s new TV commercial focuses on working pain-free

    Omnigel’s new TV commercial focuses on working pain-free

    MUMBAI:  Pain recovery gel – Omnigel, which hails from the Cipla family launches its first-ever TVC to strike a chord with Indians while reinforcing that Omnigel keeps you pain-free and uninterrupted, and empowers you to fulfill your desires. Acclaimed for its medicinal and healing benefits, the commercial aims to spread awareness about its beneficial outcomes which are powered by a Diclofenac formula and lead to a speedy recovery whilst working on the root cause of the pain.

    This heart-warming television commercial speaks volumes about the essential needs of the common layperson suffering from body aches arising due to varied day-to-day activities and how Omnigel is specially designed to provide recovery from physical pain. Set in a picturesque location of a small town, the commercial depicts the story of a young married couple attending a funfair, with the wife facing a physical ordeal while partaking in activities. It then focuses on the husband advising her to use Omnigel, to enable twice as fast recovery than any other gel available in the market, and provide instant relief.

    The advertisement ends on a jovial note, with the pain simply vanishing after applying Omnigel, and the wife swinging back into action. Within a short time-span, the TVC showcases the myriad benefits provided by the gel, and how it aims at curbing the chances of the pain from reoccurring, thus preventing a relapse. It vividly conveys the message in line with the brand’s tagline, “Omnigel Dard ko Jadd se mitata hai”. Further, even after earning the trust and credibility of its vast user base, this is the first time the brand is communicating directly with its consumers through a television commercial.

    Commenting on the release of the commercial, India Generics senior vice president and head R. Gopalakrishnan said, “Over two decades Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”

    Commenting on the same, Cipla Health CEO Shivam Puri said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.”