Category: Press Release

CNBC-TV18 steals a march over the rest, this Union Budget with its remarkable marketing initiatives

MUMBAI: With an aim to stay ahead of other brands, CNBC-TV18, India’s leading business news platform conceptualized and executed a host of marketing initiatives communicated via Brand partnership, Outdoor innovation and Social media campaigns. Laying impetus on constantly innovating and evolving themselves to resonate with today’s well-informed audiences, the channel has not only grabbed the audience’s attention by offering them content that is authentic and comes with industry perspective, but have once again cemented their position as one of the most-reliable names/leaders in the business and finance sector.

One of their ground-breaking activities see them in a brand partnership with the hospitality chain Socials café, where they have ingeniously positioned CNBC-TV18 as the headquarters for the Union Budget. This activity sees them place swatch tags on the food tables across metros, with contextual messaging co-relating the Budget to eating out. Some of the messages read as “Understand how Budget 2020 will impact your restaurant bills” and “How will Budget 2020 will impact your social plans”.

The brand has put its best foot forward in their outdoor advertising campaigns as their OOH hoardings exemplify the brand’s ethos of always having something creative to offer. The innovative campaign has billboards based on icons. The icons indicating various products and services turned green (cheaper) and red (costlier) – alternatively ahead of the Budget building curiosity on the potential implication on the pricing of these goods/services.

In an attempt to connect with the millennial audience, the social media campaign was simple and direct to the point. With a creative message that defines how this Budget is expected to impact the consumer, the brand enlightens its viewers on its gravitas. The set of interesting creatives depicts that Union Budget commands your discretionary spends and lifestyle choices. One such creative simplifies the concept by comparing an international holiday to a local one.

Network18 English Business News Cluster CEO Basant Dhawan said, “In a bid to stay relevant to ever-evolving consumers, we have come up with these unique initiatives. Keeping consumers at the center of the Union Budget, we intend to help them understand the implications of the Union Budget in their daily lives. These initiatives will help re-emphasize CNBC-TV18 as India’s Budget Headquarters.”

February 3, 2020
A Quick Guide to the Basics of Data Science

The world is at our fingertips today. From connecting with old friends via Facebook to getting video recommendations on YouTube, it seems as if the Digital world knows exactly what it needs to do. So, how does Facebook automatically hint at “people you may know”? How does Netflix recommend you awesome content? How do banks identify
which customers are likely to be the most loyal?

It is with the help of Data Science that such predictions can be made. So let’s understand what Data Science is and why it is necessary for today’s digital space.

What is Data Science?

Basically, Data Science is an amalgamation of statistics, tools and business knowledge. So, it becomes imperative for a Data Scientist to have a good knowledge and understanding of the blend of mathematics, business acumen, tools, algorithms and machine learning techniques which are crucial in interpreting the hidden patterns or insights of raw data. The analytics could assist companies to make crucial business decisions.

With the help of data analytics, companies are being able to examine data from the point of view of a specific marketing strategy and understand what is marketable and what isn’t. Data Science is all about the present and the future of Analytics. Not only short-term but also long term decisions could be taken with the help of the results traced through professional Data Analytics.

Why learn Data Science?

We are in a world where tons of data are generated every day. This makes the job of a Data Analyst extremely noteworthy and lucrative. Be it Finance, Marketing, Retail, IT or Bank; companies are looking for professionals who have enrolled for data science courses in Chennai. With each passing day, the demand for Data Analysts is on the rise which makes this occupation one of the most bankable job options.

Here is a list of reasons why you should give Big data analytics courses a chance:

●   There are no prerequisites for taking the certification.
●   It provides advanced technical knowledge.
●   It gives you a structured learning approach and better practical understanding.
●   High demand for Data Analytics Professionals also means that there is a boom in the wages if you go through this training.
●   77% of top organizations consider Data Analytics a crucial marker of their trade growth.

If you are eager to know more about how to get professional certifications in big data analytics courses in India, you have come to the right place! Lots of Indian institutes provide excellent courses but data science courses in Chennai are arguably the go-to option if you are eager to learn about data science. If you want to know about the best Data Science course in Chennai, we have got you covered.

It will be a good idea to join an institute which provides practical understanding, is extremely reliable and follows a case study approach. Moreover, insist on a detailed class plan before enrolling for the course. Check with the refund policy as well.

January 31, 2020
My unforgettable trip to Nandi Hills and stay at Discovery Village resort

Like most people working in Bangalore, especially in the IT sector, my team too was subjected to long work hours and pressing deadlines to complete our project on time. But what awaited us at the end of the month was a total surprise. Our team leader had planned for an outbound team building tour. There are many resorts in Bangalorewhere we could’ve gone, but our team leader had organised a weekend at the very beautiful Nandi Hills for the entire team.

Early Saturday morning, we set off to Nandi Hills located around 65 kms from Bangalore. The mood was energetic and the weather was cool. Despite there being quite a few resorts near Bangalore, we had been booked at the Discovery Village Resort at the foot of Nandi Hills as our team leader had heard several good reviews of this place (and I can now understand why). We set out early and reached the resort by 9 am. The check-in time however was 11 am, but the resort personnel, were really very accommodating and kept our bags with them as we decided to go atop the hill for breakfast.

After a hearty breakfast at the only restaurant on the hill, we set out to try our luck at paragliding. Let me say this, if you are an adrenaline junky, you must try out paragliding at Nandi Hills. It is something that cannot be penned, it has to be experienced. As you glide like a bird with the wind in your face and soar over the lush green and picturesque valley, your adrenalin rush almost makes you forget the trainer that is strapped on with you. The only hitch was that your 20 minutes get over before you know it.

The next stop was checking out the very famous and very talked about point, the Tipus Drop. Located on the hilltop around 600 m above the ground level, it is rumoured that Tipu Sultan used to throw his prisoners to their death from this point. We went there primarily for the most stunning view the hill had to offer of the valley. After clicking photographs to our hearts content, we headed back to the resort.

As we entered the resort for the second time in the day, we were greeted with a very warm welcome from friendly staff. Surprisingly, they had even put our luggage in our respective tents (bonus points there for the resort). Oh yes, did I forget to mention, part of the surprise was that this was a camping trip. Fresh unpolluted air and the morning exercise we had got had built up our appetites and we were ready to sit down to a traditional meal prepared by the chefs of the resort. The food was good and there were sufficient variety in vegetarian and non-vegetarian fare. With no limits on the servings, each member of the team went for second and third helpings.

The tents were spacious and well set up with an amazing hill view and a typical Indian village ambience for a real off grid experience. The camp ground at Discovery Village, Nandi Hills also welcome families with pets too. After settling in, we were far from tired so the Discovery Village staff had organised several team building games for us. Getting our hands dirty and fighting for the prize like kids was way too much fun.

After the evening tea, we set off once again to go on top of the hill to catch the sunset, which was spectacular. It got dark pretty soon after that, so we quickly headed back to the resort. After a brief recess and rest, we headed for dinner which was set up at the campfire site. Bonding under the stars, warming our hearts and stomachs around the campfire, and chatting till the fire almost died out was a unique experience.

We hit the sack by 11 pm, as we had planned an early morning trek to see the sunrise on top of the hill. We set out at sharp 5 for the trek, which was very enjoyable and watching bikers and cyclists passing us by waving profusely motivated us to walk faster. We were in time to welcome the sun, though because of the mist it felt like the sun was playing hide and seek between the clouds. Shortly, we began our trek back to the resort where a piping hot breakfast was awaiting us.

We checked out at noon and stopped for lunch on the way. It was a hectic trip, but as I returned home, I felt rejuvenated instead of feeling tired. This was owing to this very unforgettable trip to Nandi Hills and stay at Discovery Village resort.

January 31, 2020
Nippon Paint gets ‘Brand of the Year’ award in Realty Plus

MUMBAI: Nippon Paint Private Limited, Asia’s leading paint manufacturer, was recently recognized as the ‘Brand of the Year’ by Realty Plus’ INEX (Interior-Exterior) Awards 2020. The award was conferred upon the company for its latest breakthrough product ‘Durafresh Solo’, in a glittering ceremony held recently at the Taj Mumbai. The ceremony was attended by renowned names in the Real Estate Industry.

Nippon Paint received the award based on various key parameters like brand excellence, engagement, high customer satisfaction, reputed, and an overall commitment to innovation in the decorative paint sector. Leading brands in the country were considered for the award and Nippon Paint’s ‘Durafresh Solo’ was key in securing the honor for having made a mark in a competitive environment.

Nippon Paint’s ‘Durafresh Solo’ was introduced only last year and gained widespread acceptance for its specially formulated UV crosslinking mechanism and heat ban technology that helps reduce the surface temperature up to 7°C. The paint also imparts a rich sheen finish and has anti-algal resistance to keep walls fresh for a longer time. Durafresh Solo is developed with a self-priming technology which prevents the need to use a separate primer. The paint doubles up as a self-priming coat when mixed with clean, potable water.

On receiving the award, Nippon Paint India president S Mahesh Anand commented, “Nippon Paint is delighted to receive the Brand of the Year award. This is a strong reflection of the trust that our customers have bestowed on us throughout our journey in the Indian market. Our perseverance for excellence has been crucial in reaching this stage and we will strive to be one of the country’s most loved brands.”

January 31, 2020
Screenwriters Association organizes Screenwriting Workshop for the first time in Indore

MUMBAI: Screenwriters Association comprising lyricists and writers of Indian films, television and Digital media is completing 60 years of its incorporation in 2020. On this special occasion many events and programs are planned for the benefit of writers. One such initiative is screenwriting workshops in select cities of India.

Until now, the association has been supporting and partnering with workshops organised by few reputed organisations. Now, for the first time, SWA is conducting such workshops on its own and in this series the first workshop will be held at Indore from 7 to 9 February 2020 at Kunti Mathur Sabhagrah inside the Anand Mohan Mathur Sabhagrah situated at M.R. 10 near Vijay Nagar.

The three-day workshop will be focusing on the art of screenwriting for films and digital content. The participants will be able to understand the elements and structure of a screenplay, character building, scene design, dialogue writing, presentation , and copyright protection.

The workshop at Indore will be mentored by renowned writers of the film industry Robin Bhatt, Abhijeet Deshpande and Niren Bhat and will be moderated by Sunil Salgia and Rajesh Dubey. Robin Bhatt is the current president of SWA and is one of the most successful screenwriters today having written blockbusters like Baazigar, Koi Mil Gaya, Aashiqui, Omkara and Krrish among about 80 films to his credit.

FTII alumni and executive committee member Abhijeet Deshpande is an actor, writer and director of Hindi and Marathi films. He is known for writing movies like Shaitan, Shootout at Wadala, Wazir, Table No. 21, Amazon series Breathe (Season 1) and the Marathi hit Natsamrat and Me Shivajiraje Bhosale Boltoy among others. His directorial debut film ‘Ani..Dr. Kashinath Ghanekar was a huge success at the box office.

Niren Bhatt, an executive committee member, who is a known for his recent releases Bala and Made in China besides All is well, Loveyatri, Gujarati film Ventilator and the famous TV show Taarak Mehta Ka Ooltah Chashmah among others.

The moderators Sunil Salgia and Rajesh Dubey are among the few who have emerged from the theatre movement of the eighties in Indore. They have inspired many others from the city to follow their dreams. SWA current general secretary and PFTI Kolkata former dean Sunil Salgia is known as a director, editor & writer. He has been associated with some of the path breaking shows on Indian television like Rajani, Dekh bhai Dekh, Aan, Sabse bada Rupaiya, Udaan and many others.

SWA vice president Rajesh Dubey has written successful TV shows like Balika Vadhu, Saat Phere, Sasural Simar Ka, Jyoti, Sarkar and many more.

January 31, 2020
Lulu Raghavan, Managing Director, Landor Mumbai Honored as 2020 AACSB Influential Leader

MUMBAI: Landor Mumbai announces that Lulu Raghavan is one of 25 business school graduates honored by AACSB International (AACSB)—the world’s largest business education alliance—as the 2020 Class of Influential Leaders. The annual challenge recognizes notable alumni from AACSB-accredited schools whose inspiring work serves as a model for the next generation of business leaders.

Lulu Raghavan, nominated by SP Jain Institute of Management and Research currently serves as Managing Director, Landor Mumbai. Lulu is a leading authority on branding and design in India. Raghavan who has worked for Landor, a global branding and design consultancy for more than 19 years helped set up the Landor India office in 2008, which has consistently ranked at the top in Brand Equity’s Agency Reckoner. Raghavan is most proud of the culture and team she has nurtured. With industrywide leadership recognition, Raghavan was invited to judge the Cannes Lions Design Awards 2018 and serve on the Young Lions Jury 2018. In 2018, Raghavan received the John W. Kuykendall Award from her alma mater Davidson College in North Carolina, USA. She is passionate about equality and has been an active champion of women at work. In 2019, she was named one of the most influential women in India in media, advertising and marketing by IMPACT Magazine.

For Raghavan, mental and physical well-being and their direct connection of productivity, creativity, and a balanced lifestyle are of paramount importance. Raghavan has also been a faculty member of WPP Maestro – a training and leadership program for high-potential individuals across WPP.

Commenting on the accolade Lulu Raghavan, MD-Landor Mumbai said, “I am truly delighted and honoured to have been selected for this prestigious award. The combination of my undergraduate education at Davidson College in the US (a top ranking liberal arts school) and my post graduate business education at SPJIMR (one of the most prestigious business schools in India) was excellent preparation for a working life dedicated to management and leadership. My two years at SPJIMR were particularly influential in not only shaping my competencies but also strongly developing my character. SPJIMR’s emphasis on social sensitivity has had a lasting impact on me. I look forward to continuing to create business and social impact through my work at Landor by using the power of brand and design. I am proud to be a Global Indian.”

Dr. Ranjan Banerjee, Dean- SPJIMR said, “It is always good to see our alumni getting recognised on a global stage. Lulu Raghavan led the team at Landor that worked on the new brand architecture for SPJIMR.

Fittingly, she herself is an epitome of courage and heart, and combines a professional flair for branding and client understanding, with a deep personal passion and engagement in social issues. She is a strong ambassador for the institute, and I am certain that she will win many more accolades in the years to come.” He added.

“AACSB is honored to recognize Lulu Raghavan and applauds her achievements at Landor Mumbai as a leading example of business education as a force for good in the world,” said Tom Robinson, AACSB president and CEO. “The diversity of backgrounds, industries, and career paths of the 2020 Class of Influential Leaders demonstrates that AACSB-accredited schools are preparing graduates to succeed wherever their passions may take them.”

Now in its fifth year, the Influential Leaders challenge has recognized more than 200 business school graduates for creating lasting impact in business and society. All honorees have earned an undergraduate, graduate, or doctoral degree from one of the more than 850 AACSB-accredited business schools worldwide. For more information on the Influential Leaders challenge, and to view a full list of honorees, visit aacsb.edu/influential-leaders.

January 30, 2020
Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood. ‘Myntra Insiders’, members of Myntra’s loyalty program, will have the unique opportunity of learning the latest trends and styles, first hand, from the very stylists who style leading celebrities such as Shah Rukh Khan, Virat Kohli, Alia Bhatt, Deepika Padukone, Kareena Kapoor, Karan Johar, Kartik Aaryan, Kriti Sanon, Arjun Kapoor, Siddhant Chaturvedi, Siddharth Malhotra, Varun Dhawan, Mahesh Babu, Saif Ali Khan and Akshay Kumar among others.

Launched in September 2018, ‘Myntra Insiders’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for customers as they engage and spend more with Myntra. The core benefits of the program are Fashion advice, VIP access and Extra savings. The program offers its m embers, experiences such as sessions by stylists, opportunities to get featured on the Myntra platform and co-create designs and styles for Myntra. In addition to this, VIP access allows Insiders, early access to all Myntra sale events, exclusive access to limited edition launches and collections, while vouchers, coupons and a host of partner offers are some of the standard benefits.

For the first phase of the Masterclasses, Myntra has partnered with 10 leading Bollywood stylists, including Tanya Ghavri, Nandita Mahtani, Esha Amin, Shaleena Nathani, Ami Patel, Sanjay Kumar, Mohit Rai, Nikita Jaisinghani, Aastha Sharma and Amandeep Kaur, to offer 20 minute sessions for Insiders. The topics will range from Wedding Time Fashion, Party Fashion, Street Fashion, Ethnic Fashion, Work Wear, Retro Wear, and Vacation Wear, among others. Myntra Insiders will be able to access these classes by redeeming points collected by them, through purchases or other activities.

The digital Masterclasses will be offered through a web cast on the Myntra app, allowing viewers to interact with the stylists’ team for advice on fashion, in real time. The Masterclasses will have built in shoppable features enabling customers to save the looks from the videos to their wishlist directly while viewing the content. The technology for the concept has been developed in-house by Myntra, with the videos shot in portrait mode, which is the first of its kind, optimized for viewing on mobiles.

Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Fashion is all about discovery and expression, we want to engage our customers more and increase time spent on the platform by helping them with their fashion discovery journey. We want to do this by investing heavily in a video content-led approach, starting with our celebrity stylist led Masterclasses. This offers our loyal customers an unparalleled experience of hearing directly from the best in the industry and also interact with them by asking questions. The classes are in line with our philosophy of helping our customers ‘style up, move up’, by being their fashion expert and rewarding our loyal customers with a superior experience.”

The platform will stream three Masterclasses every day and the first session is slated to go live on January 29, 2020, where Tanya Ghavri will be taking her audience through a session on ‘Wedding Time Fashion’. Bollywood actor Sonakshi Sinha is featured in the campaign promoting the launch of Myntra Insider Masterclass.

January 30, 2020
Dineout’s Great Indian Restaurant Festival brings the Joy Of Dining Out

MUMBAI : Dineout, India’s largest dining out and restaurant tech solutions platform is back with the 5th edition of their Great Indian Restaurant Festival (GIRF) from 31st January to 1st March. With GIRF India will experience the #JoyOfDiningOut (JODO) with the biggest discounts on total bill, food, drinks, buffet and more, at 10000+ restaurants across 20 cities namely Delhi, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Ahmedabad, Kolkata, Chandigarh, Goa, Jaipur, Indore, Lucknow, Ludhiana, Nagpur, Kochi, Surat, Agra, Udaipur, and Vadodara. Users can also additionally avail 20% cashback on their restaurant bills using Dineout Pay. With GIRF, Dineout aims to provide maximum savings for diners with exclusive partner offers from HDFC bank and bonus miles from Intermiles (formerly JetPrivilege).

Dineout has also released a digital film around the festival focusing on “No Drama, Only Khaana” as a solution to diners who want value for their money without any drama, excuses or influences like birthdays, anniversaries and more, often used by people to get the best deals at restaurants.

The full brand film can be watched here: https://youtu.be/yKw6z2CAljE

To further encourage the dining out culture in the country, Dineout also coined the new millennial lingo JODO which is similar to FOMO and YOLO.

Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder, Dineout said, “GIRF over the years has gained an unparalleled reputation of being one of the largest restaurant festivals in India. GIRF’s popularity affirms that Indians love dining out and are no more restricted to just occasions. With the biggest discounts and offers, we want to extend the #JoyOfDiningOut in the truest sense to our users across 20 cities, especially millennials who will resonate with the language of #JODO.” 5th Edition of GIRF: Biggest discounts on top rated 10,000+ restaurants across 20 cities Exclusive partner offers from HDFC bank and bonus miles from InterMiles (formerly JetPrivilege) Gourmet Passport members got early access to GIRF deals from 22nd -24th January

Dineout has successfully organized 4 editions of GIRF since 2017. Last year, GIRF was introduced twice in the same year in the months of February & August, seating close to 2.5 million & 4 million diners respectively. It also helped its participating restaurants garner revenue higher than the usual days during both the editions. The participating restaurants witnessed 3x rise in their revenue in their most recent edition. GIRF deals for all can be bought starting 25th Jan for dining between 31st January to 1st March 2020 at restaurants like Social, Lord of the Drinks, Mainland China, Mamagoto, Smoke House Deli, Indigo Delicatessen, Radisson, Roseate, Burger King, McDonald’s, Pizza Hut & more.

Speaking on the association, a spokesperson from HDFC Bank said, “We are happy to be associated with Dineout’s Great Indian Restaurant festival for 3rd consecutive year. The festival in a short span of time has been instrumental in driving change towards the dining culture of India. The festival’s popularity has helped us build a strong connect with our customers also as they look for offers & cashbacks. While GIRF offers great deals, HDFC Bank customers can additionally enjoy exclusive deals & cashbacks during the festival.

Vikas Chandak, Senior Vice-President, Strategic Business & Partnerships of InterMiles, said,

We, at InterMiles, are committed to building strong partnerships that drive significant value & enriching experiences for our members. Our long-standing partnership with Dineout is immensely popular with our members and we witness a remarkable increase in engagement during the Great Indian Restaurant Festival. We are happy to participate in the 5th edition of GIRF as Food Sponsors & Reward Partners. We are confident that this year, once again, our members will enjoy the GIRF deals and the additional benefits brought to them by InterMiles.”

So, get ready to experience a month full of dining out at great discounts with no hidden agendas. Enjoy hassle-free experiences and without stressing about over-budget bills.

January 30, 2020
Don’t miss tuning into Zee Business to watch the Union Budget 2020 on 1st Feb

MUMBAI: Being the most preferred Hindi Business News brand for the Business & Finance fraternity, Zee Business is back with the most comprehensive & thorough analysis to decode Budget 2020. This year’s campaign is all about growth, cutting edge for Nation’s embark to the future, all stories & news summed up with #Budget2020ZEE. Zee Business will cover the Union Budget for the whole day on Saturday 1st Feb catching the pulse of the market sentiments and anticipate the changes the Budget is going to bring about for the country, its people & at a global level.

On coming Saturday, Mr. Anil Singhvi, Managing Editor – Zee Business and Ms. Swati Khandelwal, Executive Editor, along with the team of seasoned anchors, shall hold intellectually stimulating debates, analysis & discussions with industry’s & market’s leading personalities. The tonality of discussions as has always been will be to make it simple for the viewer. The line up of guests expected include Mr. Ashishkumar Chauhan, MD & CEO, BSE ; Dr. Pawan Kumar Goenka, Managing Director, Mahindra & Mahindra ; Mr. Sanjiv Bhasin, Director, IIFL Securities ; Mr. Adi Godrej, Chairman, The Godrej Group ; Mr. Ajay Singh, CMD, SpiceJet ; Mr. Sunil Subramaniam, MD & CEO, Sundaram Mutual Fund ; Mr. Navneet

Munot, Chief Investment Officer, SBI Mutual Fund ; Mr. Raamdeo Agrawal, Chairman, Motilal Oswal Financial Services Ltd. ; Mr. Vijai Mantri, Co-Founder & Chief Investment Strategist, JRL Money ; Dr. Niranjan Hiranandani, Founder and Managing Director, Hiranandani Group and (President, NAREDCO and President, ASSOCHAM); Mr. Nilesh Shah, MD, Kotak AMC ; Mr. Basant Maheshwari, Co-Founder & Partner, Basant Maheshwari Wealth Advisers LLP ; Mr. Madhu Kela, Senior Market Guest amongst many others

The run up to the Budget Day comprised exclusively curated shows for a wide spectrum of viewers – from the common man, first time investors to corporate honchos and experienced investors. The goal of #Budget2020withZEE is to have something in it for everyone.
The programming commenced in the 1st week of January with varied shows giving different
facets to the Budget and building the foundation. Yeh Aayega Budget Mein was a Budget Exclusive News & what is likely to come in a crisp manner with its potential impact to investors. Budget My Pick had a daily run of 1min. snippets to know the best Small, Mid & Large Cap stocks to trade. Market Mange More! Brought out the expectations from Market Stalwarts while Corporate Wishlist brought to limelight the wish list from leaders of India Inc. Budget Ek Minute Mein, Aapke Budget Mein Sasta Share gave us great traction on social media as well.

Saturday, 1st Feb will see 2 innovations for the first time – Budget Enquiry Counter (a counter to answer all queries on air in a timely manner from social media & digital platforms on the Zee Business channel) and Budget Bonanza (an hourly quiz starting 9AM to keep up interest and interactivity with viewers on the channel). Lucky winners to be awarded
exciting gift hampers.

Stay tuned to Zee Business and catch all you need to know on the Union Budget 2020 in a simple and easy to understand manner.

January 30, 2020
The Moms Co. launches its first-ever digital campaign – ‘Science of Motherhood’

MUMBAI: The Moms Co. today launched its first-ever nationwide cross-platform digital campaign, ‘Science of Motherhood’, which features a narrative by founder and CEO Malika Sadani, that describes every mom’s struggle when it comes to finding the right products for her baby’s well being and how she can now take matters into her own hands. The campaign has been conceptualized by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions.

Motherhood can be one emotional rollercoaster, but there is a science to it. The short film builds on this proposition and showcases how all the products of The Moms Co. are made with world-class expertise and a sharp mother’s instinct. The Moms Co. incorporates science into motherhood, by working with researchers from Australia, Switzerland and India to create the best-in-class natural products that are safe for both the mom and the baby.

The Moms Co. founder and CEO Malika Sadani said, “I’ve spent many years interacting with moms and understanding their concerns. Being a mom of two, I empathise with a mom’s journey, her problems and the reluctance to make any compromise when it comes to the safety of her child. To us, motherhood is a science governed by its own codes and rules, but it’s also an experience steeped in love and emotion. Our range of products are extensively researched and constantly improved, to keep our little ones out of harm’s way, just like mothers do and that’s what we call ‘Science of Motherhood’.”

An award-winning businesswoman, Malika Sadani realised early on that there was a gap in the Indian market for products that mothers could trust. The Moms Co. was launched in March 2017, to address the need for toxin-free and safe products for pre-natal and post-natal consumption, and baby care. In a short span, it has quickly grown to serve more than five lakh customers across 10,000 pin codes through its e-tail platforms and continues to expand its physical presence across five major metros. The Moms Co. aspires to become a Rs. 100 cr. company in the segment over the next 12-18 months. The brand recently announced a funding of USD five million from renowned investors Saama Capital, DSG Consumer Partners and others in a Series B round. The Moms Co. offers an Australia-certified product range with over 30 SKUs across hair, skin, face, pregnancy and baby care, and another 25 expected by the end of 2020.

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Mothers. Each one is different, yet each one is the same. It’s love and logic existing in perfect harmony. A force that’s as doting as it is determined. We believe in the value of this duality. We understand the power of it. And that's how The Moms Co. was born. Here world-class expertise and homegrown love meet, to create carefully crafted products that are safe for both moms and babies. To us, motherhood is a science, governed by its own codes and rules. But it's also an experience steeped in love and emotion. That's why our range of products is extensively researched and constantly improved, to keep our next generation out of harm's way. Because that's what mothers do. The Moms Co. Science of Motherhood @malikasadani

A post shared by The Moms Co. (@themomsco) on Jan 28, 2020 at 1:30am PST

January 30, 2020