ITV

Category: Press Release

  • One Take Media Co. enters into the Space of Martial Arts Movies

    One Take Media Co. enters into the Space of Martial Arts Movies

    MUMBAI: Martial arts films, also colloquially known as karate or kung Fu films, are a subgenre of action films that feature numerous Martial Artfights between characters. These fights are usually the films' primary appeal and entertainment value, and often are a method of storytelling and character expression and development. 

    Martial Arts are in demand across the world. While Jacky Chan can be named the torch bearer for us in the world of Martial Arts. Likewise, there is no greater name than Akshay Kumarwhen we talk about martial arts in Bollywood. The fondness for martial art content is not just limited to the fans of Hollywood or Bollywood. Even the world of kids Animation has left an evergreen mark on us. Every kid today would be familiar of titles such as Kung Fu Warriors or Kung Fu Panda.

    Looking at this fondness for Martial Arts and realizing the existence of a huge gap in the demand and supply of Martial Arts Content, OTMC has entered into this space as well. OTMC recently acquired a long list of famous titles in this space. Few famous names included in the Martial Art library of OTMC are The Death of Enchanters, Iron Fan, Power Game, Changan Swordsmen and many more.

    One Take Media Co. already has a huge library of Hollywood Movies available in English, Hindi and 9 Indian Regional languages, spread across different genres. But currently OTMC’s focus is mainly on Action, Thriller, Mystery, Horror and Sci- Fi Movies. Action Movies are very well appreciated among the masses. Action movies irrespective of any age, class and geography are welcomed by the Indian audience. One such category in the family of Action films are Martial Arts movies.

    One Take Media Co. has more than 10000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Kids content, Cooking Content, Korean series and many more. OTMC is determined to strengthen its library even more by entering into all the major gaps found in the content industry.

    Ms Dimpy Khera, Director, One Take Media Co. said, “Today the audiences are passionate and selective in terms of what they want to watch. We as a content provider need to be up to date and be ready with all the varieties to cater to the growing niche market. Acquiring Martial Arts Movies was one such decision to take a step forward in filling the gap and we are very confident about it because Action always works.”

  • The Most Extensive Global Coverage on Coronavirus by WION

    The Most Extensive Global Coverage on Coronavirus by WION

    MUMBAI: While the world battles a global pandemic that threatens India, WION is the only news channel that is covering the Coronavirus (COVID 19) continuously and comprehensively. Thousands of cases of the virus have been confirmed in more than 25 countries and it is spreading rapidly throughout the world.

    Based on thorough research and fact-based reportage, WION brings you the latest on the Coronavirus. WION has partnered with CGTN (China Global Television Network) group to bring updates from China on the epidemic. WION is the only channel to have their correspondents on-ground at the epicentre in Wuhan. 

    It also has its correspondents giving ground reports across countries and continents from Beijing, Russia, America, Europe and Africa. From experts to locals and students, a 360-degree view is offered of the pandemic. 

    The reports cover the global state of affairs in combating the virus and even exclusive detailed reports from quarantine centers in Wuhan. The news coverage also deals with the key stakeholders and agencies like the MEA, WHO and India's response to the virus, how are neighbouring countries dealing with it and how whistle-blowers are going missing in China. 

    WION’s primetime show Gravitas has gone viral online with several videos among which a video that details how China is failing to combat the virus has over 1.25 lakh views on Twitter. 

    Key global issues like the Coronavirus are often not extensively covered by Indian national news channels and are covered by WION which is India’s International News Channel providing an Indian perspective on global news. 

    The reports can be viewed on WION, and digitally on their social media pages and on their website https://www.wionews.com/

  • Tata Sky’s first ever App only flash sale ‘Tata Sky JingalalaAPPiness Offers’ live from 11th February

    Tata Sky’s first ever App only flash sale ‘Tata Sky JingalalaAPPiness Offers’ live from 11th February

    MUMBAI; Tata Sky, India’s leading content distribution platformannounces its first ever App only flash sale,‘Tata Sky JingalalaAPPiness Offers’on theTata Sky Mobile App.Establishing the mobile app as a one stop destination for both – utility and content, the weeklong offerings on the App are designed not only to elevate customer experience but also heighten entertainment bonanza like never before. With an objective to drive engagement, this initiative will serve the dual purpose of highlighting the ease of content availability and convenience of managing your Tata Sky account – anytime, anywhere. 

    Speaking on the flash sale, Pallavi Puri, Chief Commercial Officer, Tata Sky said,“Tata Sky JingalalaAPPiness Offers’ will provide subscribers with best-in-class product offerings thereby enhancing user engagement on the go. With an exciting and vast selection of deals and offers customers can look forward to an integrated entertainment experience that not only gives them access to a diverse content library but empowers them to customize their viewing options according to their entertainment needs”

    ‘Tata Sky JingalalaAPPiness Offers’will feature a wide range of offerings such as cashback on recharges and amazing discounts on subscription of Tata Sky Services that are available on the Tata Sky mobile App. Tata Sky has partnered with four leading e-wallets – LazyPay, FreeCharge, PayZapp and MobiKwik for ease of payments. Additionally, allsubscribers can view 400+ Live TV channelsfor freeon the app as well as avail benefits on wide array of Tata Sky services such as Tata Sky Fitness, Tata Sky Classic Cinema, Tata Sky Hollywood Local, Tata Sky Theatre, Tata Sky Fun Learn and much moreat just Re 1/-each for the first month. Subscribers can also avail of special offers on box upgrades and additional connection at home. 

    This is a one of a kind initiative in the pay tv space and another step towards delighting Tata Sky subscribers on the go.

    Offers aisekiaap Khushi se phoolenasamayenge – With so many offers at hand, your happiness will know no bounds. This is the sentiment that Tata Sky has tried to capture through the communication for the campaign. Conceptualized by Ogilvy, the campaign communication is quirky and fun, and uses colloquially used phrases to showcase the exaggerated emotions one expresses when one receives the incredible offers.

    Listed below are a few of the Tata Sky JingalalaAPPinessOffers:

    Recharge offers

    LazyPay

    50% Cashback up to Rs 100 on next Tata Sky recharge

    FreeCharge

    Rs50 cashback on recharge of Rs200 or more

    PayZapp

    15% up to Rs75 cashback on recharge of Rs400 or more

    MobiKwik

    Rs 75 cashback on minimum recharge of Rs 500 or more

    Content

    400 Channels Free

    Get all channels on Tata Sky App free during the app week

    Services

    @ Re 1

    Tata Sky Services that are available only on mobile app can be subscribed at Re.1/- each for the first month

    Offers

    Upgrade

    Special offer on a box upgrade

    MultiTV

    Special offerfor an additional connection at your home

    Android Box upgrade

    Android box price is Rs. 5999 & get 1000 Rs cashback in Tata Sky Account

    The Tata Sky mobile app enables subscribers to manage their Tata Sky account more efficiently by providing them with the ease of adding or removing channels through the mobile app. The mobile app allows subscribers to experience Live TV,On-Demand and Remote Record to set recording on the Set-Top box.Tata Sky has seen remarkable consumption on the mobile app and to keep up and further build the momentum, it now offersa variety of Tata Sky Services and utilities at a minimal cost to bring subscribers delight on the go.

    For all new subscribers, Tata Sky is offering free access to all channels for a month while providing free access to its existing users for a week.
  • Hike adds more cheer to Valentine’s Day; gives love back to users!

    Hike adds more cheer to Valentine’s Day; gives love back to users!

    MUMBAI:  As Valentine’s Week is upon us, Hike adds to the celebration of love with a slew of newly launched love stickers and Valentine’s Day surprises for top 2,000 users. As a platform dedicated to enabling shared online experiences between friends and closed one, Hike also shared that over 1 billion love stickers were exchanged by Hike users in 2019. 

    As part of the Valentine's Day celebration, Hike has sent gift vouchers to its top 2,000 users, with curated options to pick thoughtful gifts for their significant others. Hike will be delivering the chosen gifts early in the day by 14th February on behalf of the top Hiker as a surprise and a token of love to their significant other. 

    Operating at the intersection of Art and AI, Hike is known for its locally relevant, highly relatable, fun and quirky stickers. With over 1 billion love stickers exchanged in 2019 and over 100 million love stickers exchanged in January 2020 alone, love stickers are one of the most popular sticker categories from Hike’s collection. Hike offers close to 2000 love stickers to enable the expression of your feeling this Valentine’s including individual options for Rose Day, Propose Day, Chocolate Day, Teddy Day, Promise Day, Hug Day, Kiss Day. Marking the celebration of love, Hike also shared that with the love stickers collection the most popular are the ‘I Love You’ stickers, with over 104 million of these exchanged in 2019 and over 11 million  of ‘I Love You’ stickers shared in January 2020. 

    As one of the only players leveraging AI & ML for local languages at a mass scale, Hike had also recently introduced HikeMoji to its users, an avatar that’s their funnest most expressive virtual self. Tailored to offer a local flavor, HikeMoji allows users to choose from 1000+ components integrating hyperlocal clothing, hairstyles, accessories as well as access to 100+ exclusive HikeMoji Stickers. Keeping up with the love in the air, new HikeMoji DPs are also added for users to express their Valentine’s state of mind. 

    Hike’s vision is to build a new social future with joyful products that are built around the consumers & not the other way around. Creating radically unique products at the intersection of Art, AI, Product, Design & Engineering, Hike is all set to take the user experience to the next level in 2020. Hike recently teased its upcoming social product, HikeLand aiming to transform shared online experiences. 

  • Get Nourished Festival: First of its Kind Fundraiser to Promote Healthy Living & Wellness

    Get Nourished Festival: First of its Kind Fundraiser to Promote Healthy Living & Wellness

    MUMBAI: If you are a health and fitness lover but often wonder why the wellness space in India offers only dull and drab experiences, this fun-filled extravaganza is what you were looking for! Leading organic products brand Nourish Organics is organizing a 2-day GetNourished Festival that seeks to merge the concept of wellness with fun and frolic powered by Pure Nutrition. This festival is a experiential carnival of all good things.

    The first of its kind event to be held in the national capital aims to bring together fitness freaks, foodies, music lovers, artists, humanitarians and fun-mongers all under one roof for a unique and wholesome experience. A special awareness zone is allotted for nonprofit organizations like Dhyan Foundation, Spread a smile, Food for the hungry and One step greener to showcase their charitable causes and appeal to the people for contribution.

    Driven by the belief that wellness is found in anything that brightens the soul, the festival has been curated to offer a mix of activities and experiences that not only nourish the body but also offers positive vibrations for the mind.

    “The essence of the festival is to impart the knowledge that fitness doesn’t always mean working hard and depriving yourself of all the fun. ‘Get nourished’ aims to bridge the gap between fitness and fun by showing it to people that they can give an adequate amount of time and attention to each activity by achieving a healthy balance between the two and enjoy a one of a kind experience” , Ms Seema Jindal Jajodia, Founder, Nourish Organics.

    The inaugural of Get Nourished festival has been curated with the underlying theme of health and wellness. The event includes a plethora of activities that include live music and DJ’s, unique fitness activities, handpicked brands offering premium shopping experience, display of avantgarde art and mouthwatering food.

    The numerous unique fitness activities include MQT (movement quality training), Self-defence martial arts, Vinyasa flow, Dance mix, Pilates, Box flow and Yin Yoga and Sound Healing by trained practitioners like DECODE, Crosstrain Fight Club, Boxfit and Red Mat Pilates among others. The variety of fitness activities will cater to a wide group of people who can try out to see what it’s like and whether they will be able to make it a part of their lifestyle or not.

    The Get Nourished Festival will offer niche food experiences from different cuisines displayed in stalls and artisanal pop ups. Live Food stalls will be put up by Greenr Café, You Mee, Dr. Bubbles, MIAM Patisserie, Hearth & I, Vietnam-ease Caphe, Sleepy Owl Coffee, Together at 12th and Minus Thirty Ice cream. The huge variety of food will appeal to people of all tastes and preferences and promises to treat your palate to a scrumptious feast.

    Among the exciting offerings for the connoisseurs of food and drink include a dedicated beer garden and cocktail bar. High End Fashion brands will come together to offer an ultimate shopping experience wherein people can explore High street fashion, jewelry, luxury clothes and active wear among other things. The brands showcasing their products include The Materialist, White Champa, En-Inde, Kokomo, Kica Active, NOMH, Spiritual Warrior, Tiger Marron and The AA line.

    While a series of charities working in different fields will use the space to create awareness and collect donations for their cause, a dedicated puppy adoption space will allow pups to find new homes. The proceeds from the festival tickets will go towards supporting the charitable activities of the Ananth Centre for Learning and Development for specially abled children. 

  • World’s 1st bollywood business coach Vijay Kadechkarr to start new digital initiative to guide people in entertainment industry

    World’s 1st bollywood business coach Vijay Kadechkarr to start new digital initiative to guide people in entertainment industry

    No matter If you are a beginner or an experienced person, there is always a next level to be achieved in the entertainment industry, this is where bollywood business coach comes in picture. They train and nurture people in various verticals of businesses, illustrating from real life solutions.

    Vijay Kadechkarr, referred as world’s first bollywood business coach is the most talked about person when it comes to helping people in the showbiz. He began his journey with theatre and later moved ahead assisting in Ram Gopal Verma's film Factory. He has worked as a director, producer, events organiser and a celebrity manager in the span on 15 years for national and international projects across the world. He is the founder of VK Media, a production house, events and talent management company. He also manages world's biggest dahi handi which has a huge bollywood superstar attendance every year including Shahrukh Khan, Ranveer Singh, Varun Dhavan to name a few.

    Talking about the future of digitally coaching in entertainment and film industry, Vijay says, “The digital revolution has really turned things around. But as a coach, I would say that its potential is yet to be utilized to the fullest. The actual concept is still naïve and we as digital coach are still exploring the newer sides almost every day. The Internet space is expanding its wings with more people entering into the digital coaching world, the digital space will certainly get refined with some extra super powers in the future.”

    On social media, his tag #Bollywoodbusinesscoach is grabbing eyeballs at a faster pace.

    He will be launching an array of digital courses and weekend online training program for each and every sector of entertainment industry. Coaches from different walks of life from all around the world will also share Value on this new platform, he has also written a book on Bollywood Business, which will be out in 2020 with a mission to help people on their journey in the entertainment sector.

    We wish him good luck for this new venture.

  • Mush is in the air, but do we really care: Says this quirky Valentine’s Day campaign by Britannia Little Hearts

    Mush is in the air, but do we really care: Says this quirky Valentine’s Day campaign by Britannia Little Hearts

    Mumbai: Young Indians, a whopping 50% of India’s population are living in times of unprecedented extremes. They are free, bold, bright, ambitious, with a mind of their own and not shackled by conventional thinking.

    This young generation believes in embracing change, they are comfortable in their own skin and are willing to go against the established social norm. In fact, Valentine’s Day was a day of reckoning in the lives of most teens in the past. It was a day of some really happy hearts and many more broken hearts. But now, more and more young people are taking days like Valentine’s day far less seriously and are enjoying it, irrespective of whether they are hooked up or single, accepted or rejected.

    Britannia Little Hearts takes pride in staying attuned to the vibes of the youth. And we heard them. We saw that there was too much mush floating, and the world needed a saviour. Introducing the #BreakSomeHearts Song, Valentine’s Day 2020 edition. (No prize for guessing, it’s a song that celebrates breaking hearts!)

    The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.

    What does it set out to do? It is a masterclass in the art of saying No to those oh-so-boring love dramas, and in chasing those unwanted relationships out of your lives. Set to a quirky, fun, sing-along set of beats. So, what are you waiting for! Click the link: to listen to the song and make it a part of your playlist this Valentine’s Day.

    Talking about the campaign, Mr. Vinay Subramanyam, Head-Marketing, Britannia Industries said, “Britannia Little Hearts is a brand of the young, by the young and for the young. The brand follows youth trends keenly and knows that they ‘Love themselves’ more than anyone else. They don’t need a relationship to define themselves. They are happy when they are in a relationship and happier when they are not. They don’t get dejected when rejected, and they don’t think twice before saying no either. What better gift can a brand give them, than a contemporary take on #BreakingSomeHearts. This Valentine’s Day when the world zigs, Little Hearts shall proudly zag!”

    Priya Shivakumar, National Creative Director,Wunderman Thompson India while talking about the campaign said, “The overdose of mush on Valentine’s Day was becoming a theme to break away from and for the last two seasons, Little Hearts became the brand to change the conversation with “Break some hearts”. This year we wanted to deliver the heartbreak a little differently with the first ever Qawali-Rap battle that offers quirky advice to break the heart of every kind of hopeful Romeo you may come across on this day dedicated to love. Featuring Ahsaas Channa and Kaam Bhaari who bring their unique styles to the lively musical debate, this piece of content is the fun antidote to romantic melodrama, sappy love stories and other Valentine’s cliches. Making it a cool counterpoint to the popular narrative and a youthful take on the culture of love.”

    Ahsaas Channa, talking about her experience said, “I have grown-up eating Britannia Little Hearts and the entire experience of creating the song was a lot of fun – from coming up with the rap, to adding the qawwali and identifying the different situations. We just hope that the audience enjoys this song as much as we have enjoyed making it.”

    Campaign Credits –

    Creative Agency: Wunderman Thompson

    Chief Creative Officer: Senthil Kumar

    National Creative Director: Priya Shivakumar

    Sr. VP and Managing Partner: Kundan Joshee

    Vice President & EBD: Tiraz Balaporia

    Creative Director: Ashwin Lingan, Pradeep Ravindran

    Copywriter: Rishabh Mishra

    Art Director: Akshay Kumar Bhat, Anusree Nair

    Account Management: Sandeep Mathummal, Rince Panicker

    Production house: EO2 Events & Films

    Exe. Producer: Risheeta Agrawal

    Director: Adhiraj Bose

    Music Director: Karan Kanchan

    Vocals: Kaam Bhaari, Yashika Sikka

    Lyrics: Kaam Bhaari and Vishal Dayama

    Featuring: Kaam Bhaari and Ahsaas Channa

  • MTV releases its brand films on Valentine’s Day

    MTV releases its brand films on Valentine’s Day

    MUMBAI: Relationships today are complex in many ways. While love remains constant, it also brings a host of other issues with it, ego and pride to be precise! But what’s true love without some conflicts and issues? Its normal, isn’t it? This Valentine’s Day, MTV tells you just that. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life.

     Khana bed pe mat rakho, bed ganda ho jayega. Bahar ka khana mat khao. Socks aise mat rakho. Yeh mat karo, woh mat karo! Phew!! Fights, tantrums, problems are constant in every relationship, regardless of age, duration of a relationship or any other aspect.

    The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.

    This Valentine’s Day, MTV makes you believe that “Love is Universal and so are the problems in Love”, in the most adorable way.

  • Award winning series Homeland’s Eighth and Final Season Premieres in India on Star World

    Award winning series Homeland’s Eighth and Final Season Premieres in India on Star World

    MUMBAI: India’s leading English entertainment channel, Star World, is synonymous with the best television content from around the world. While the channel continues its stride on bringing some of the most critically acclaimed, star-studded, and audience favourite TV shows, this February, the channel announces the premiere of the eighth and the final season of one of the most anticipated TV show – Homeland. For almost a decade this twisting spy thriller has followed the life of Carrie Mathison, a CIA officer with bipolar disorder, who’s on a lookout for an American prisoner. Homeland Season 8 will premiere in India on Star World starting 16th February every Friday at 10 PM.

    Created and written by Howard Gordon and Alex Gansa, Homeland is based on the Israeli series of the name Prisoners of War. The series stars Claire Danes, Damian Lewis, Mandy Patinkin, among others. The season seven left off when Carrie had sacrificed herself in the hopes of saving a witness who would “safeguard democracy from Russian interference.” After spending months in Russian captivity, season eighth will put Carrie back in Afghanistan and what awaits is the unfolding of how Carrie who is still struggling to recover from the brutality she faced, helps Saul to negotiate peace with the Taliban in Afghanistan. 

    The show has received widespread critical acclaim from across the world. It has won several awards, including the Golden Globe Award for Best Television Series – Drama for its first two seasons, and the Primetime Emmy Award for Outstanding Drama Series for its first season. Claire Danes has won the Primetime Emmy Award for Outstanding Lead Actress in a Drama Series twice (from five nominations) and Damian Lewis has won the Primetime Emmy Award for Outstanding Lead Actor in a Drama Series once (from two nominations). Supporting cast members Mandy Patinkin, Morena Baccarin, Rupert Friend and F. Murray Abraham have also received many nods for their performance. And that’s not it, the Bollywood actress known for her breakthrough role in The Lunchbox, Nimrat Kaur who first appeared in the season four of the show, returns to the final season with a pivotal villainous role.

    Immerse yourself in this epic saga of war, fear, vengeance, as the spy thriller drama draws to a conclusion on Star World starting 16th February every Friday at 10 PM!

  • This Valentine’s Day, Cozy Up with Star World and catch up with these Perfect Romantic Movies

    This Valentine’s Day, Cozy Up with Star World and catch up with these Perfect Romantic Movies

    MUMBAI: This Valentine’s Day, Star World, invites you to celebrate love with a treasure trove of special content! Home to some of the best TV shows from around the world, Star World brings a marathon of romantic blockbusters to your home. So fix your favorite spot in front of your TV with your better half as Star World hand-picks some of the most passionate and lovable movies to immerse in – from romantic comedies to soulful tales of love, old-fashioned love stories, and fantasy tales.

    Starting off at 11 AM on the Valentine’s Day, Star World brings the celebrated folk fantasy tale, Cinderella from 2015. This live-action reboot of one of Disney’s most enduring animations airs just an hour before the clock strikes 12PM! Cinderella has a solid star cast with Richard Madden, known for playing Robb Star from Game of Thrones, alongside the SAG award winner for Downtown Abbey, Lilly James!

    Next up comes Michelle Pfeiffer and George Clooney starrer One Fine Day, an enjoyable romantic comedy of a single day’s adventure where the two characters meet by chance, argue a lot, and eventually fall in love! Sounds like your story? Get watching this romantic hit and while at it, there’s a good chance you might just fall in love with one of the awesome tracks – For The First Time, which was nominated for an Oscar for Best Original Song! One Fine Day will air on Star World at 1 PM!

    For all those who love some romance and plenty of laughs, Star World brings the super hit and sensational 1998 movie There's Something About Mary, starring the award-winning Cameron Diaz and Ben Stiller! Get couple goals watching this delightful movie which received immense acclaim for its humor and Diaz’s titular performance and brought in multiple awards and Golden Globe nominations! This movie will air on Star World at 3 PM!

    Following suit is the popular and feel-good romantic comedy 27 Dresses, starring the Emmy award winner Katherine Heigl alongside the versatile James Marsden. The film which continues to remain a fan-favourite, takes you through the life of perpetual bridesmaid and brings a wry sense of humour, while perfectly depicting the hypocritical nature of the wedding industry. You can watch this movie on Star World at 5 PM!