ITV

Category: Press Release

  • #ZeeBusinessNumber1: Channel creates history, becomes most-watched on Budget 2020 day

    #ZeeBusinessNumber1: Channel creates history, becomes most-watched on Budget 2020 day

    MUMBAI: #ZeeBusinessNumber1: Owing to the love of its viewers, Zee Business has created history by emerging as the most watched channel on Budget Day. The Union Budget was presented by Finance Minister Nirmala Sitharaman on February 1 in Parliament. Zee Business started its coverage early morning itself and brought all the latest news, updates, budget speech and experts' analysis for its viewers. All the changes, permutations and combinations stemming from Budget proposals were decoded for viewers by Zee Business Managing Editor Anil Singhvi in an easy-to-understand manner, and at the same time providing the deepest of insights.

    The depth of the coverage was clearly visible from the love that the viewers showered on Zee Business channel helping it to emerge as the most watched channel in India on Budget Day with a whopping market share of 54 per cent. Not just this, the channel clocked a market share of a whopping 58 per cent while finance minister was delivering her speech in Parliament.

    Zee Business' budget day coverage was led by its Managing Editor Anil Singhvi who was on air with his panel of experts for more than 12 hours. Singhvi, with his team of experts, broke breaking news and gave market insights as the finance minister went on to present the Union Budget.

    Singhvi was full of praise for his panel after the data revealed that Zee Business has emerged as the most watched channel on Union Budget day. Singhvi said that when you put together such a fine 'Budget Cafe', featuring some of the best names from the industry, the viewers will automatically get glued to the channel.

    "On the biggest day for Bazaar, Business, Industry and Economy, Zee Business emerged as country's favourite channel," Singhvi tweeted, while thanking the Zee Business viewers for their love, trust and support.

    Notably, Zee Business enjoyed greater market share on Budget 2020 day than two of India's biggest English business channels combined!

  • PhonePe launches “Karte Ja. Badhte Ja.” with Aamir Khan and Alia Bhatt

    PhonePe launches “Karte Ja. Badhte Ja.” with Aamir Khan and Alia Bhatt

    MUMBAI: PhonePe, India’s leading digital payments platform today announced the launch of its new brand campaign “Karte Ja. Badhte Ja.” featuring Bollywood superstars Aamir Khan and Alia Bhatt.  PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and will be launching a series of TV ads during this IPL season. The five-week brand campaign is centered around PhonePe’s new Tagline “Karte Ja. Badhte Ja.” and reflects the role played by the company in India’s progress by catering to the varied aspirations and needs of its 20 crore users across the country. The campaign showcases fast transactions, convenient payment modes, simpler investment options, the Switch platform providing one-click access to over 100+ apps and PhonePe’s wide acceptance at over 10 million offline shops.  

    Commenting on the announcement, PhonePe founder and CEO Sameer Nigam said, “From small villages to busy metros, Indians are striving to progress and prosper. We see our platform as a trusted partner to those billion aspirations, bridging the digital divide and empowering Indians to transact conveniently and securely and aspire to do more and move ahead in life, one transaction at a time. Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country. They are both inspiring and bold and personify values like integrity and trust that strongly resonate with the PhonePe brand.”   

    Speaking on his continued association with PhonePe, Aamir Khan said, “PhonePe continues to innovate, grow and make digital payments and services safe and easy for millions of Indians. I am delighted to be a part of their amazing journey”

    PhonePe is also the official broadcast sponsor of VIVO IPL 2020. This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India. 

    The current brand campaign will feature four TV commercials with Aamir and Alia, which will be spread across digital platforms, radio, print and cinema. 

  • Shalimar Paints has launched its new latest campaign ‘ColourALife’

    Shalimar Paints has launched its new latest campaign ‘ColourALife’

    MUMBAI: Iconic paint manufacturer Shalimar Paints, being a responsible corporate has taken a proactive initiative to bring colours to the lives of the blind kids. To introduce the concept of #ColourALife, the brand has transformed the recovery rooms of eye hospitals by painting them with vibrant colours which gave them a view that till now would have only existed in their imaginations. Through this digital campaign, Shalimar Paints endeavours to highlight the issue of child blindness and help the affected children by plugging the gap between the darkness and colours.

    The nearly five-minute-long video follows the morning routine of blind and visually-impaired students at a school dormitory and then shows their school life. The opening sequence includes their voice-overs detailing how the definition of colours holds a different meaning for them. The camera then pans on a paintbrush being dipped in a Shalimar paint box and a wall being painted, which actually belongs to the recovery room of an eye hospital. By painting the walls with vibrant colours, the brand wanted these visually-impaired kids to see it as the first thing while opening their eyes after their eye surgeries.

    Speaking on the ideation of the campaign, Shalimar Paints vice president strategy growth and marketing Minal Srivastava said, “In our country, there are several kids suffering from visual impairment and for them, the concept of colour loses its essence until they get treated. The idea behind this campaign was shaped while we were working with a number of talented artists from different backgrounds who suffered from vision maladies. At that time, I was working with the Shroff Eye Clinic. During this period, I realised that these visually impaired children are gifted with special talents and if at all they need anything it is the eyesight. Unfortunately, there isn't a shortage of money, but of corneas.  Through this campaign, we want to reach out to the young student community that can encourage and drive a mindset- change among other people to take the pledge of donating their eyes.”

  • Filmfare Awards to simulcast on Facebook globally

    Filmfare Awards to simulcast on Facebook globally

    MUMBAI: Worldwide Media, India’s leading lifestyle and entertainment content company, has entered into a strategic partnership with Facebook for its iconic Filmfare Awards Franchise. The year-long partnership will provide exclusive non-linear digital simulcast partnership to the entire Filmfare awards franchise including Filmfare Hindi, Filmfare Marathi, Filmfare South, Filmfare Punjabi and Filmfare Glamour and Style Awards in 2020.

    Kickstarting the association with 65th Amazon Filmfare Awards, the awards show will simulcast on February 16 at 9.00pm on Filmfare’s official Facebook page, in addition to red carpet highlights, backstage footage, special moments and best of Filmfare archive content, that will be exclusively available digitally on Facebook and Instagram. 

    Ensuring enhanced reach and innovative content, 65-year old iconic Bollywood awards, will now harness the global reach of social media. Speaking about its partnership with Facebook, Worldwide Media CEO Deepak Lamba said, “Filmfare Awards has for a while now been clear market leader in audience reach and engagement driven by our TV coverage, leveraging our large digital and social platforms, and via extensive news reportage by the TOI group. We are also excited because we will leverage the various FB tools to drive like-minded communities of Bollywood buffs to discuss, debate and enjoy topics and content of similar interest levels. It will enable them to talk about the world of movies, favourite stars and artists all year around, centered around exciting content that the Filmfare team creates.” 

    “Social media is revolutionizing the way audiences discover, consume and share entertainment content. We have seen people form some of the most vibrant global communities around their favorite movies and stars on Facebook and Instagram. We are excited to partner with Filmfare to bring exclusive and engaging videos, photos and more for people on our platforms.” added Facebook India director and head of partnerships Manish Chopra.

    As part of #FilmfareOnFB this year, Filmfare has launched its official Facebook group “All Things Filmfare'', where fans from around the world can relive iconic moments of the Filmfare legacy and can discuss their favorite Filmfare moments. Fans can also join in on the #FilmfareOnFB buzz. This year, over 30 creators will also join in the pre-Filmfare anticipation, talking about their favorite Filmfare moments, of which five creators will get to be on the Filmfare Red Carpet and backstage, to create exclusive content for Facebook and Instagram.

  • Actus Digital to demonstrate all-in-one media platform at 2020 NAB Show

    Actus Digital to demonstrate all-in-one media platform at 2020 NAB Show

    At the 2020 NAB Show, Actus Digital will demonstrate how its mandatory compliance solution is part of a much larger media intelligence platform, providing cross-organizational benefits to the operations, marketing and research, and new media departments of broadcasters and media companies. The platform includes solutions for compliance, quality-of-service assurance, technical monitoring, content repurposing, rating and competitive analysis tools, advanced AI options, and more.

    "We have enhanced the Actus Digital intelligent media platform to include more functionality, additional AI options, and extended automation related to compliance, clips creation, and export capabilities for social media, with intelligent content monitoring and analysis," said Raphael Renous, CTO at Actus Digital. "Having all of these capabilities on one integrated platform gives customers the freedom to choose what makes the most sense for their business today and easily add features in the future. At the 2020 NAB Show, we will showcase how media companies can use the new platform to improve their daily workflow and reduce costs."

    A Compliance Platform That Goes Beyond Standard Requirements

    Media companies today need a solution that pushes the boundaries of compliance well beyond supporting simple tasks, such as logging, monitoring, and regulation. They require a solution that can also handle complex compliance tasks, with advanced AI options. They want a compliance solution to provide quality assurance tools, video analysis reports, advanced clip creation, OTT monitoring, and multiviewer capabilities, all from a single platform. Moreover, since the industry is changing rapidly, the industry needs flexible solutions that support a range of deployment models.

    At the 2020 NAB Show, Actus Digital will demonstrate the expansive functionalities of its media monitoring platform, which offers an intelligent approach to monitoring and support for multiple deployment environments, including on-premises, virtualization, the cloud, and hybrid combinations.    

    New Products and Improvements Include:

    • A new TS analysis solution for in-depth evaluation of transport streams, with the ability to detect ETR 101 290 priority 1, 2, 3 errors; track MPEG sections and tables (i.e., PAT, PMT, NIT, SDT); and display TS statistics in real time. The solution provides an overall view of TS health for enterprise applications via a web-based user interface, enabling global access and multiviewer display of critical errors.

     • Enhanced SCTE support, with the ability to compare multichannel SCTE messages and display live or archived SCTE messages, smart filtering for better monitoring, SCTE alerts, and the power to extract SCTE-35 and SCTE-104 for presentation on interactive graphical timelines.

    Hands-On Demo at the 2020 NAB Show

    At the 2020 NAB Show, visitors will have an opportunity to book a one-to-one meeting with Actus Digital experts. During a demo at the stand, visitors can see the efficiency of Actus Digital's platform, how it's being used in the real world by customers, and improvements on the horizon for media monitoring in the future.

  • MyTeam11 appoints Dentsu X as the Digital agency on record

    MyTeam11 appoints Dentsu X as the Digital agency on record

    MUMBAI: MyTeam11 – One of India’s leading fantasy sports platforms, today announced the appointment of Dentsu X as their digital agency on record, in furthering their consumer and media outreach program for the upcoming season.

    MyTeam11 who boasts of a subscriber base of ten million plus presently, currently have offerings in six sports with Hockey being the latest addition to the bouquet apart from Cricket, Football, Basketball, Volleyball, and Kabaddi.

    The initiative is a part of well thought out marketing strategy to ensure that their offerings reach out to the right audience, ahead of an extremely busy year for sports in India, with the upcoming Indian Premier League to the multi-disciplinary global sporting extravaganza, The Tokyo Summer Olympics 2020.

    Speaking on the associations, MyTeam11 co-founder Sanjit Sihag said, “Fantasy Sports Market is already big and has a tremendous future. With an extremely busy season ahead keeping in mind a few important international sporting events around the globe it was important for us to get a strong team on board to further our consumer experience. The appointment of Dentsu X is a part of extending the reach of consumer and stakeholder engagement process. They have worked with us on projects in the past and we are glad to bring them on board for a long term association given their understanding of our expectations and way of working.”

    Dentsu X chief executive officer Divya Karani said, “We are delighted to partner with such an immersive brand. MyTeam11’s vision is in absolute sync with our ethos of stitching together experiences beyond exposures. Dentsu X thrives on engineering encounters in which brands and consumers become part of each other’s lives.”

    Dentsu X is one of India’s leading integrated communications agency with the expertise in providing 360-degree marketing solutions to the clients.

  • Helix celebrates self-love, life and friendship with the launch of their new collection

    Helix celebrates self-love, life and friendship with the launch of their new collection

    MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters.

    The trendy collection comes with 11 aesthetically designed watches for boys and girls, including two Valentine’s Day special styles sporting a heart icon on the dial. The watches offer a wide variety to choose from, with many colour options as well as leather and stainless-steel attachments.

    The collection for girls is available in a wide array of colours ranging from raspberry to aqua, adding the right amount of style needed in an everyday look. This trendy collection is inspired from youth lingo and catchphrases that resonate with today’s youth.

    On the other hand, the collection for boyscomesinblack and brown variants with watches sporting a wide bezel in a satin finish. These watches will not only make your outfit sporty but also add the trendy edge every college-goer is looking for.

    At an initial price of Rs 1695, the collection is available at Shopper’s Stop and Lifestyle stores and on www.shop.timexindia.com. The collection is in line with the latest trends followed by the youth and is intended at catering to their everyday needs.

  • Here’s how Amazon Alexa is celebrating love this Valentine’s Day

    Here’s how Amazon Alexa is celebrating love this Valentine’s Day

    MUMBAI: It’s that time of the year again when there’s a certain magic in the air. When everything takes a little more colour, looks a little prettier, and sounds a bit sweeter. To be in love like that, knows no boundaries; be that of colour, community, age, or gender.

    This Valentine’s Day, Amazon Alexa decides to stand with love – love of all, for all. A special video featured the real-life couple- renowned fashion designer Suneet Verma and his partner Rahul Arora celebrating their love. The video shows Suneet setting up for a perfect date night at home, to surprise Rahul, with a little help from Alexa. From ordering flowers and cakes to helping with recipes, Alexa has Suneet’s back to make the day special.

    With their busy schedules, couples these days find it increasingly difficult to steal special moments together. The video showcases how a little help from Alexa can make their Valentine’s Day a memorable occasion.

    As Alexa continues to make inroads into the hearts and homes of Indians, here is Amazon Alexa’s Valentines’ Day campaign – painting the town red with a love that’s boundless!

  • White Hill Studios collaborates with Likee to promote #LethalJattiMusic Video

    White Hill Studios collaborates with Likee to promote #LethalJattiMusic Video

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with White Hill Studios to promote a new Punjabi music video #LethalJatti. Renowned Punjabi singers, Harpi Gill and MistaBaaz, have given their magical voice to the song. The music video focuses on lives of college students who often try to impress their crush with materialistic things such as expensive cars, but true lovers #LethalJatti never gets impressed with someone's financial status. 

    As part of the collaboration, Likee is inviting users to create entertaining dance videos with the new song in the background and with #LethalJatti hashtag. Also, both the singers of the song will be launching their official Likee accounts.The singers will be carefully watching #LethalJatti videos on Likee and will also share 10 videos which they loved the most.Moreover, Likeers can connect with them and also express themselves to them via exciting Likee videos. #LethalJatti has already garnered millionsof views. The song has formed a firm grip on lovers of Punjabi songs, and more people are joining in to express their excitement towards the new song.

    This collaboration further substantiates Likee's commitment to providing valuable and entertaining content as per the taste of Indian youth. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennial in the most effective way. 

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.
     

  • CRED and Harley Davidson Curate Members-Only Experience at 8th India H.O.G. ® Rally

    CRED and Harley Davidson Curate Members-Only Experience at 8th India H.O.G. ® Rally

    MUMBAI: CRED, a members-only platform of highly trusted individuals, brands and institutions, has partnered with Harley Davidson to offer its members a unique experience of the iconic brand at the 8th India H.O.G. Rally. One lucky member will also win a Harley-Davidson® Street™ 750 10th Anniversary Limited Edition Bike. 

    The H.O.G. Rally is the largest annual congregation of Indian H.O.G. (Harley Owners Group) charters. It will be held at the Grand Hyatt Hotel, Goa on the 14th and 15th of February, 2020. Members who refer friends will earn CRED gems that can be used to participate in a raffle for the Limited Edition Street 750 Harley Davidson. All CRED members at the Rally will also have access to the CRED Zone where they can get a hands on experience of the bike.

    The H.O.G Rally will include performances by bands and artistes such as Bollywood Singer Neha Bhasin, Anand Bhaskar Collective, Goan band Raagas 2 Riches, DJ Nasha, DJ Suketu and a stunt show by international riding champion Aras Gibieza. India’s greatest bike builders will compete for the best custom bike, followed by an awards and recognition ceremony for all HOG members at the rally. 

    Ishaan Sethi, from the Lifestyle team at CRED, said, “The Harley Owners Group community is tight-knit, aspirational and an enduring symbol of success, much like the CRED community. This partnership between the two communities offers a VIP experience for India’s most creditworthy individuals. We’re so excited to curate an opportunity for members to tick one more achievement off their bucket lists.”