ITV

Category: Press Release

  • Beluga Signature bartender program 2020: It is all about balance

    Beluga Signature bartender program 2020: It is all about balance

    MUMBAI: For the fifth year running, a luxury Russian vodka brand – Beluga – announces long-awaited launch of their annual international bartending program Beluga Signature. This multistage on-trade initiative encompasses an exclusive pop-up Bartending School and creative competition across seven major markets in the world.  

    Top-level bartenders from Russia, France, Germany, UK, Spain, Italy and India will be challenged to win an opportunity to receive a one-week internship in one of the 50 World’s Best Bars upon one’s choice.  One representative from each country will travel to Saint Petersburg in September 2020 to represent their state and venue and compete for the title of Beluga Signature Global Ambassador for one year. With this title, the sole Beluga Signature Champion 2020 will collaborate with Beluga the most significant global industry events (Bar Convent Berlin, Tales of the Cocktails, Bar Convent Brazil) as well as promote the program next year.

    Unlike many other competitions, Beluga Signature rewards most of the participants at the early stages. Those entrants, that submit their recipe through www.beluga-signature.com by March 3rd, 2020 will be shortlisted down to 30 best and get a full day of exclusive education from the spirits scene guru and Beluga Signature Educational Director Philip Duff, world renowned “star”-tender Remy Savage (formerly The Little Red Door , Paris & Artesian, London, currently Bar Nouveau and Le Syndicat) and Beluga Signature 2019 winner Lucia Montanelli (The Bar  at the Dorchester, London).

    The entry theme of this year is “The Balance”. Participants are required to create a cocktail that will represent an idea of the perfect balance translated into the drink. Balance between East and West, sweet and salty, water and fire or any other of their own choice. The recipe shall mandatorily contain one ingredient from the region the bartender represents or originates from and no more than 5 ingredients in total. The cocktail entry has to be supported with a story in English that explains how the theme of “The Balance” has been approached by the competitor.

    Commencing at the beginning of April, Beluga Signature Bartender School is a one day educational pop-up event in each of the 7 countries, which is aimed at contributing to the bartending community education, while pushing the boundaries of creativity and high-end mixology. To make sure all masterclasses deliver up-to-date knowledge and deep research of the latest trends, Beluga vodka traditionally engages award-winning speakers from all around the world.

    Over the past years, the program has been mainly centered on Luxury, which is in Beluga vodka DNA. How to run a profitable high-net worth bar, deliver luxury experience to guests, read your guests emotions and use cutting edge-technology and experiential serves to impress them.

    “This year we will take this idea even further.” –says Philip Duff. “We are going to talk about The Balance, since it in many ways defines luxury. The topic will be emphasized through several pillars of education, where we discuss creating balanced, innovative and luxurious cocktails using wide spectrum of tastes & aromas, about balancing luxury cocktails and ingredients to create total drinks offerings that are both profitable for the bar and affordable for the guest. On top of that we will pay tribute to those who build hospitality industry, every day working long hour behind the stick, facing challenges. This will be about creating and maintaining work-life balance for staff, managing harmonious diversity, and serving shareholders and the community equitably.’ – concludes Duff. “Needless to say, everyone who gets through the initial shortlisting to attend these private seminars is a winner already!” 

    Following the educational stage, all the School attendees will receive a creative task to upgrade their entry cocktail in a certain way and pass online selection through www.beluga-signature.com website. 10 shortlisted contestants from each country will present their creations in front of the panel of judges in June. Right on the spot, based on performance, skills and knowledge, the only winner will be crowned the Country Champion and start packing bar tools for the unforgettable trip to Russia.

    Later in the year, 7 Global Finalists will meet each other and share an incredible Saint Petersburg experience, as well as take part in the Beluga Signature Grand Final competition on September 9th, 2020.

  • Himalaya Baby Care launches Gentle Baby Laundry Wash-A Liquid laundry wash for baby clothes

    Himalaya Baby Care launches Gentle Baby Laundry Wash-A Liquid laundry wash for baby clothes

    MUMBAI: The Himalaya Drug Company, India’s leading homegrown wellness brand, launches ‘Gentle Baby Laundry Wash’ specially formulated for baby clothes. Infused with naturally derived cleansing agents and herbs with antibacterial properties, it effectively helps kill up to 99.9%* of germs.

    Parents are often concerned about the harsh chemicals that are present and left behind as residue in regular laundry detergents. With baby’s skin being more sensitive than adults, this residue often causes allergic reactions.

    “Himalaya BabyCare believes that a healthy baby is a happy baby. We are focused on bringing the best care for babies through our products that are safe and with the goodness of Ayurveda along with solid scientific research. We are constantly innovating and putting gentle and well-researched products on the shelves to bring to parents the assurance and happiness of choosing a safe and effective product for their little ones,” said Mr. Philipe Haydon, CEO, The Himalaya Drug Company.

    “Through our products, we focus on bringing to our customers a trusted solution that is safe on baby’s sensitive skin. Himalaya Gentle Baby Laundry Wash, our latest product, is specially formulated with naturally derived cleansing agents and antibacterial herbal ingredients to help prevent allergic reactions and skin irritations in babies. We hope to continue spreading the promise of Happiness through Wellness with such product innovations,” said Mr. Chakravarthi N V, Business Head, Himalaya BabyCare. 

    Himalaya BabyCare Gentle Baby Laundry Wash is free from harmful chemicals like Phosphorous, Parabens, SLS/SLES/ALS, Synthetic color, added Bleach, Silicates, and Fluorescent. It is infused with the goodness of natural ingredients like Neem, Soapnut, Lemon, and Geranium. Neem and Lemon are known for their antimicrobial properties, whereas Soapnut helps sanitize clothes and remove stains effectively and Geranium helps eliminate odor.

    Himalaya Gentle Baby Laundry Wash doesn’t leave behind any residue and is clinically tested and gentle on baby’s skin.

    The product is available in all leading retail outlets and across online stores. It comes in convenient size packs of 500ml bottle and 1L bottle along with refill packs.

  • India edition of Admitad Lounge Sets Business Networking in the Real Party Mode

    India edition of Admitad Lounge Sets Business Networking in the Real Party Mode

    MUMBAI: The 8thedition of Admitad Lounge, organized for the digital and affiliate marketing industry took place at Loft by the Clock Tower, Gurgaon, reflecting that affiliate marketing industry is an interesting and evolving field held together by highest professional ethics and full of exciting opportunities.

    Remarkably living up to its motto of #WorkHard_PlayHard, Admitad Lounge saw over 300 participants which include advertisers, publishers, industry experts, and performance marketing enthusiasts and media representatives coming together and redefining what business networking means in the new decade. Humoured by stand-up comedian, writer and actor Rahul Dua on real-life and human habits, prominent players like Zomato, Realme, Bata, EaseMyTrip, Magzter, Oyo, Mamaearth, Gonoise, Oppo, BIBA, Cashkaro, 1 MG, BodyShop, The Man Company and many others were present at this high-profile, by-invite-only party. 

    Present at the event, Ankit Gupta, Head-Influencer and Affiliate Growth, Oyo Circle said, “Admitad Lounge is a unique opportunity for experts from the affiliate industry to break free from the daily grind and talk about innovative platforms that are driving growth. It was a pleasure to be a part of this event. I'm going back with interesting insights about performance marketing and a wider industry network."

    Hosted in India for the first time, Admitad Lounge 2020 provided suitable opportunities for in-person interactions for the domain experts to grow their professional network apart from new players getting an opportunity to unlock their productive networking ideas. Top brands and digital agencies like GroupM, Isobar, Msix, Dentsu, Interactive avenues, Mindshare, DDB Mudra, Resultrix, Webchutney marked their presence and were delighted by the interesting business engagement activities.

    Mr Mohammed Sayed Sr. Business Development Manager- Signitech, the Gold Sponsor for the event, remarked, “Admitad Lounge brought the class and quality that is promised by this global conglomerate in the world of affiliate marketing. The event gave us an opportunity to be in our element without the formality of our day-to-day lives and brainstorm on the challenges and the opportunities that affiliate marketing has on offer. Certainly, we would want to be here again.”

    Admitad Lounge concluded with the spokesperson from Admitad India, Neha Kulwal | Country Manager expressing gratitude towards all the sponsors without the valuable contribution of whom the event would not have been such a big hit.

  • Zee Kannada’s Naagini 2 returns

    Zee Kannada’s Naagini 2 returns

    MUMBAI: The much awaited Naagini is back! She is back to seek vengeance to deceive you with her beauty to either love or fight for what she has lost. Owing to its highly successful and massive popularity of the past season, Zee Kannada’s biggest fiction show ‘Naagini’ is here with another captivating season ‘Naagini 2’. 

    The purity of love has the ability to outshine the gleam of cruelty and revenge. But when revenge is the sole driving force, how far is one willing to go? This will come to the fore in Zee Kannada’s ‘Naagini 2’, a dramatically obsessive love story of reincarnation leafing through various layers of buried sentiments, will telecast from 17th February, Monday to Friday only on Zee Kannada and Zee Kannada HD.

    In an effort to engage with the ardent audiences and offer viewers varied entertainment, Zee Kannada, Karnataka’s leading GEC premiered Naagini 2. A first in the Kannada television industry, the premiere of the new series took place in Mysore, Hassan, Shimoga and Gadak received an applause from the sizzling crowd.

    Directed by Magesh Rao and Produced by Ramji, this season’s highly mythical story revolves around Shivani’s vengeance against Dig Vijay and save Nagamani.

    Slither into Naagini 2 mystical world every Monday to Friday at 9:00 PM only on Zee Kannada and Zee Kannada HD

  • Digital Vidya Acquires Delhi School of Internet Marketing (DSIM)

    Digital Vidya Acquires Delhi School of Internet Marketing (DSIM)

    MUMBAI: Digital Vidya, India’s leading provider of training solutions for digital marketing announced today that it has acquired DSIM (Delhi School of Internet Marketing), the second-largest player in Digital Marketing training space in India with a presence in over 12+ cities. In an all-cash deal, Digital Vidya with this acquisition will expand its reach in the major cities by delivering high-quality offline digital marketing certification programs at affordable prices on a large scale.

    In the year 2015, Digital Vidya acquired Digital Academy India and strengthened its position in the digital marketing industry. With DSIM’s addition, Digital Vidya will establish itself as an industry integrated ed-tech company that is poised to develop skills that matter the most in the job markets.

    Sharing his views about this acquisition, Anuj Batra, CEO, Digital Vidya, said, “with the new addition to the family, we will expand our reach in the major cities via the offline channel. It complements Digital Vidya’s core strength in providing training programs globally in the online channel.”

    DSIM was founded by Kunal Choudhary in 2011. About the acquisition, Kunal quoted, “Apurva Panwar, the co-founder, and I leave DSIM with a lot of pride in having shaped careers & businesses of over 25,000 professionals and entrepreneurs. At DSIM we got the opportunity to work with really talented and amazing people. With Digital Vidya management we believe that DSIM is in the right hands & they will continue to impart impeccable digital marketing skills. We wish the new management every bit of success and good luck.”

    Digital Vidya also offers in-house digital marketing training programs for corporations and has served over 150+ organizations such as Philips, Intuit, GE, Cisco, Times Internet, Citibank, Adobe, SAP, Sony, Wipro, EY, Pernod Ricard, Viacom18 and Reliance. The company has also partnered with Google and Facebook in India to train their clients and partners through customized digital marketing training programs.

    Speaking on the opportunity of digital marketing as a career choice, Anuj Batra talks about a recent report by LinkedIn which stated digital marketing as “one of most in-demand job skills”. This report also mentions that there are 7000+ digital marketing vacancies and skilled personnel are required to fill this gap. In addition, the report claims that Digital Marketing education firms, such as Digital Vidya, will have to play an important role in bridging the gap between available and needed digital marketing talent.

    Digital Vidya and DSIM have individually touched more than 4 lakh subscribers looking for Digital Marketing training in the last 10 years. In the coming year, Digital Vidya plans to contribute to the growth of over 10 lakh patrons empowering them with job oriented skills in the digital marketing domain.

  • Labdhi Lifestyle Limited to launch campaign ‘Codename Convenient’ for the Wadala project on 21st February

    Labdhi Lifestyle Limited to launch campaign ‘Codename Convenient’ for the Wadala project on 21st February

    MUMBAI: Mumbai based developer; Labdhi Lifestyle Limited will launch their new campaign ‘Codename Convenient’ to promote their new project in Wadala on 21st February 2020. With a budget Rs.2.5Cr, the campaign will target potential homebuyers through outdoor and digital advertisements. The campaign is called ‘Codename Convenient’ to highlight the ‘Convenience’ factor of the project – convenient location, convenient Price and convenient payment plan.

    While talking about the campaign, Mr. Vikas Jain, CEO of Labdhi Lifestyle Limited said, “Wadala as a location has all the potential to become a big residential hub. It has excellent connectivity to all the important places in Mumbai like BKC, Fort, Dadar, and Vashi, which are the main business districts in Mumbai. The infrastructure is also world-class with the Eastern Expressway and Monorail already in use and the Metro being functional in a few years. The vast green spaces make living in Wadala a pleasant experience. We hope to create awareness about the project amidst our potential buyers through this campaign.”

    As a part of the outdoor campaign, they will use hoardings, bus shelters, station boards, in-train branding, metro and mono stations branding. Digital media and radio advertising will also be smartly used to create an impactful outreach.  Moreover, they will also conduct on-ground activities to engage with their target audience in entertainment zones, corporate parks and residential colonies.

    The ‘Labdhi Sea Breeze’ is under construction phase right now. With a total of 221 flats, Labdhi Sea Breeze is a ground plus 29 storey building. The project includes 1 BHK, 2 BHK, and 3BHK flats where the 1 BHK starts from 91 Lakhs, 2BHK from 1.48Crs and the 3BHK start from 2.18Crs onwards. The project is enhanced with various facilities like Gym, Yoga room, Steam and Sauna rooms for fitness enthusiasts, Massage rooms, and a Jacuzzi, to rejuvenate and have a relaxing moment.

    About Labdhi Lifestyle Limited: Labdhi, a public limited company, is engaged in developing real estate in the "Affordable Luxury" segment in the Mumbai Metropolitan Region. Labdhi is in the process of developing more than 1,300 apartments, of which the first phase of 500 apartments is already delivered. The Company and its promoters have a land bank of over 80 acres with a development potential of approximately Rs. 2,000 Crores. 

  • boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

    boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

    MUMBAI: a leading audio brand that reflects the amalgamation of music, fashion and action sports launched their new range of audio products – Stone 170 Portable Bluetooth Speakers, Airdopes 311V2 and SpinX Portable Wireless Speaker at the recently concluded Lakmé Fashion Week. The newly launched product range is targeted at Gen Z – the first generation of true digital natives. With a strong focus on consumer desires and aesthetics, the brand has developed these products that seamlessly integrate into an evolved consumer’s style statement. Breaking the norm, the models at LFW were seen sporting boAt accessories as a way to Relax and Rewind after Work.

    Excited on the launch, Aman Gupta, Co-Founder boAt said, “Lakmé Fashion Week is one of the biggest fashion events in the country and as a lifestyle brand it becomes an ideal platform for us to partner and launch our new range of audio products. The launched products are high on tech, fashion, style, and performance making it refreshing, inspiring and completely in sync with the millennial and Gen Z today.” 

    In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.

    In the past boAt had partnered with famed designers including Kunal Rawal and Urvashi Kaur to launch limited edition audio accessories at the Lakmé Fashion Week.  

  • &PrivéHD to premiere ‘The White Crow’ on 22 Feb

    &PrivéHD to premiere ‘The White Crow’ on 22 Feb

    MUMBAI: In 1961 Soviet Union, where artists were kept behind iron curtains, it took one man to break through the shackles and seek freedom. Rudolf Nureyev is not just any other name but a sensation from the 20th century who dared to be different. A nonconformist for his time and a ‘white crow’ for the Russians, here’s the story of the greatest male ballet dancer who stood undeterred in his quest to pursue greatness. &PrivéHD, the premium destination for nuanced cinema, brings alive his inspiring journey with the Privé Premiere of the biographical drama ‘The White Crow’. Available with the Zee Prime English HD Pack, the channel is set to premiere the inspiring biopic on Saturday, February 22, 2020 at 1 PM and 9 PM.

    Directed by the Academy Award-nominee Ralph Fiennes who also stars in the same film, the movie features debutant actor and ballet dancer Oleg Ivenko in a phenomenal performance portraying Rudolf Nureyev along with Louis Hofmann and Adèle Exarchopoulos. Set against the backdrop of 1960s Soviet Union where tensions around the Cold War were rife, the film chronicles the incredible story of the talented artist in his journey from a poverty-stricken childhood to him blossoming as the legendary artist whose one decision changes his life forever.

    The film opens with a young man of just 22, as he is seen on an airplane flying from St Petersburg to Paris. Rudolf Nureyev, who is not yet the imperious figure of legend, is a member of the world-renowned Kirov Ballet Company, travelling for the first time outside the Soviet Union. Parisian life delights Nureyev and the young dancer is eager to consume all the culture, art and music the dazzling city has to offer. However, his defection to the West to pursue his passion is met with grave suspicion, ultimately leading him to be tried for treason.

    With a nail-biting stand-off at the Paris-Le Bourget, witness Rudolf Nureyev stand firm to his beliefs in the exhilarating biopic ‘The White Crow’.

  • ABP News Network conducts ‘Asmita Sanman Puraskar 2020’ in Gujarat

    ABP News Network conducts ‘Asmita Sanman Puraskar 2020’ in Gujarat

    MUMBAI: Asmita Sanman Puraskar 2020 – an initiative by ABP News Network’s Gujarati news channel ABP Asmita, to facilitate the successful figures from different walks of life, who carved their presence across the state and the nation.

    ABP Asmita’s aim was to recognise iconic Gujaratis, who have made a significant contribution to society and have strengthened the foundation of the state through their dedication and hard work.

    The event was graced by Gujarat chief minister Vijay Rupani and various other dignitaries and awardees such as GCMMF chief operating officer Kishore Jhala, folk singer Padma Shri Bhikhudan Gadhvi, novelist Raghuveer Chaudhari, former cricketer Nayan Mongia, singer Parthiv Gohil, Lokbharti Education managing trustee Dr. Arunbhai Dave, Donate Life founder Nilesh Mandlewala and actor Kiran Kumar.

    ABP Asmita, through this award show, celebrated the excellence of eminent personalities who have made their mark in various spheres such as Sports, Cinema, Music, Education, Culture, Social Service, Literature, and Entrepreneurship.

    The award ceremony, ‘Asmita Sanman Puraskar 2020’, was exclusively curated for the Gujarati speaking viewers on ABP Asmita. ABP group aims to cater to the multi-lingual masses through their regional channels.

  • KLAY Schools launches “That Parent Thing”, a content platform for millennial parents

    KLAY Schools launches “That Parent Thing”, a content platform for millennial parents

    MUMBAI: KLAY (Kids Learning And You) Schools, India’s largest chain of non-franchised pre-schools and daycare centres, today announced the launch of its content platform – That Parent Thing – dedicated to the parenting community, on the occasion of Valentine’s Day. Drawing on its experience as a leader in the ECCE (Early Childcare and Education) space, the platform champions it’s expertise on early years learning. Furthermore, That Parent Thing will provide knowledge and experiences from experts and parents, respectively, across a variety of subjects including work and life. 

    A brand publishing initiative by KLAY, That Parent Thing has experts from across the world share their opinions on every aspect of being a new-age parent. These include a globally renowned speech therapist, a leading child psychologist, a body-positivity ambassador, an angel investor & educator, and so on. With topics pertaining to infants, toddlers and pre-teens, the platform will attempt to answer every question that a parent may have while raising their child and help create a community of parents that can rely on each other. 

    Commenting on the launch, Priya Krishnan, CEO, KLAY Schools said, “Over the years, a combination of urban factors such as the rise of nuclear, double-income families and the availability of several sources (credible and otherwise) of information online has fed the paranoia associated with parenting. This phenomenon got us thinking and as a way of keeping up our commitment to partner parents in every phase of the parents' journey, we started ‘That Parent Thing’. Riding on our experience in caring for children between the ages of 1 – 6, we’ve embarked on a mission to help parents take charge of their parenthood with as much joy and as little guilt as possible. Over time, we are expecting the platform to shape into a tight-knit self-sufficient community of parents.”