Category: Press Release

HIGHER.FURTHER.FASTER with Captain Marvel on Star Movies

MUMBAI: Marvel Studios’ Captain Marvel, the highest grossing female-led superhero film featuring Academy award-winning actress Brie Larson premieres this Sunday 8th March on Star Movies 1 PM and 9 PM. Captain Marvel is an all-new adventure from a previously unseen period in the history of the MCU that trails the journey of Carol Danvers as she becomes one of the universe`s most powerful heroes.

The film boasts an ensemble cast of Samuel L. Jackson, Jude Law, Ben Mendelsohn, Djimon Hounsou, Gemma chan, Lee Pace, Lashana Lynch, Gemma Chan, Annette Bening, and Clark Gregg. The film is a unique superhero film mainly due to its setting, characters and action. Major character developments will be seen in the film including Nick fury losing his eye in an unfortunate accident. This film will show you why Thanos needs to be terrified as he will be facing the ferocious and marvelous Captain Marvel in the next Film installment of the MCU – Avengers: Endgame.

Set in the 90’s, the film follows the story of Carol Danvers, Half human half kree warrior hero who is trying to end the expansion of Skrull rule on the galaxy along with Yon Rogg, her mentor and commander. Though she has extremely potent abilities, she is yet to master them. During a mission, she gets separated from her team and gets stranded on Earth, there she meets a young Nick Fury and teams up with him to prevent a catastrophe.

When Brie Larson was asked what are her thoughts on the character, she stated “I mean, I think she has an ego, but in a healthy way. She doesn’t have an unrealistic expectation of herself. She just owns that she’s really good and really skilled, which feels good to play. She also has an incredible sense of humor and makes fun of herself, makes fun of other people, has no issue if someone makes fun of her.”

Catch one of Marvel’s mightiest superheroes- Captain Marvel on Star Movies on 8th March 2020 at 1 pm and 9 pm.

March 6, 2020
Tata Mutual Fund launches a new Digital Campaign: #TakeCharge – Women must invest!

MUMBAI: Tata Mutual Fund launches “#TakeCharge – Women must invest.”, an educative initiative on occasion of Women's Day. The campaign is aimed encouraging women across the country who straddle multiples roles across home, work and their own goals. Being financially stable and independent is most critical. Mutual Funds will help them create wealth over the long term.

The campaign showcases an insight that even in 2020, women in India still have men in their lives taking investing decisions on their behalf. So, the basic tenet of the #TakeCharge – Women must invest campaign is to encourage and educate women to know more about investing. Listen to all advice but take charge of making investing decisions.

Tata Mutual Fund's ad seeks to help women make their own investment choices. MVS Murthy, Head – Digital & Marketing, Tata Asset Management said, #TakeCharge – Women must invest is an intelligent nudge to women. The nudge to "Human Intelligence” is brought in from "Artificial Intelligence" which has voices of women protagonists – Siri, Alexa and Cortana being on the dot with solutions to all questions. If those who design path-breaking technologies recognize the trust and persuasive power of a Woman's voice, women too must be cognizant of this power and take charge. Anyone who sees the ad or is forwarded the same should share it onwards and give tail-wind to "self-belief in motion.”

Arunima Singh, Executive VP, Social Beat (the digital agency who worked on the video) said that, “As a member of the leadership team at Social Beat, I have some of the brightest women minds working with us. It is recognized by my own team and even our clients appreciate the insights, strategies and value we bring for the business. Tata Mutual Fund is amongst our progressive clients who backed the idea of show-casing examples of “Artificial Intelligence“ to get women to recognize their super powers. The world today looks up to them for answers. It is only natural that they took charge of their investments and be answerable to themselves for their successes. We are working on reaching out to as many women across all digital platforms.”

The campaign is launched on Women's Day as an ode to women as problem solvers. The creative agency Social Beat will amplify the videos and posts via use of various social media platforms. By using platforms like Facebook and Instagram as its amplification tool, Social Beat intends to drive the message via Linked-In and Youtube as well.

March 6, 2020
Joy personal care challenges ‘Rupe Lokhi, Gune Saraswati’ in its women’s day campaign

MUMBAI: Joy, a leading skincare brand from RSH Global, through its latest campaign ‘Rupe Ami, Gune Ami’ will be challenging the popular Bengali saying, ‘Rupe Laxmi, Gune Saraswati’ meaning, as beautiful as Laxmi and as learned as Saraswati.

“Rupe lokhi , Gune Saraswati”

In Bengal, since ages, the aforementioned proverb is popularly used to appreciate a woman. The campaign stems from the mother brand philosophy ‘beautiful by nature’ and shatters the age old stereotype that defines an ideal woman as one as perfect combination of beauty and brains; with a cultural context to ensure relatability & acceptability.

The campaign urges women to celebrate themselves and not the ideal combination that world expects them to be. The campaign ‘Rupe Ami, Gune Ami’ is an antithesis to this commonly known proverb “Rupe Lokhi, Gune Saraswati” and aims to inspire women toward embracing their qualities and celebrating their inner beauty.

Mr. Sunil Agarwal, Chairman, RSH Global, said, “West Bengal is a key market for the company and we are excited to launch this distinct integrated campaign. The new age consumer has evolved with time & we are we are delighted to offer the new range of innovative products.”

Ms. Poulomi Roy, Chief Marketing Officer, RSH Global, said, “For Joy, it’s similar to a relaunch in Bengal. Being headquartered in Bengal, it was much easier for us to relate to our consumers in terms of culture and behavior. The city is home to most progressive, well-read and experimentative consumers and therefore, it was imperative for us to establish stronger relation by driving pioneering, relatable and a culturally relevant campaign.

Bengal has always been a place which has moved ahead with the current times without forgetting its cultural roots. Hence, a first-in-category innovative messaging was launched in the form of a ‘talking ad’ with a leading media partner whose brand equity resonates with Bengal since ages.”

The integrated campaign incorporates outdoor advertisements that highlight the ease with which one can embrace their physical appearance and celebrate the quirks & imperfections that makes one uniquely beautiful. Additionally, radio associations, social media outreach and innovative ‘talking’ advertisement will soon become the talk of the town. This year-long integrated campaign will further include TV Commercials and association with iconic properties.

March 6, 2020
#VMateAsliHolibaaz trailer out : Bhuvan Bam takes on Ashish Chanchlani this Holi

Trending short video platform VMate has unveiled the trailer of #VMateAsliHolibaaz, the much-awaited short film starring India’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time. Last week, the first look of the film was widely shared on social media platforms and a photograph featuring the two YouTubers had also gone viral on the internet, triggering curiosity for the Holi film. And now, the fun-packed trailer just raises the inquisitiveness of the fans further as they wait with baited breath to see who clinched the title – Ashish or Bhuvan.

Enthusiasm of fans soared ahead of the trailer release and they took to different social media platforms to express their excitement. While some fans equated the two YouTubers with Indian Prime Minister Narendra Modi and his American counterpart Donald Trump, a few mentioned that there could not be a better Holi gift in store. The first look of the film itself triggered a pool of memes on internet, where the creators drew funny parallels using popular Bollywood dialogues and movies such as Sholay.

The trailer of #VMateAsliHolibaaz highlights the struggle of the two YouTubers in their tryst to become ‘asli Holibaaz’. Ashish Chanchlani is playing a double role in the movie – one of himself and the other of an annoying father. In the trailer, the senior Ashish is seen continuously pestering his son to create a video for #VMateAsliHolibaaz. Annoyed by his father, Ashish junior walks out of his home, only to bump into Bhuvan Bam, who is in the search of a partner for his video. What follows is a hilarious exchange between the two.

Speaking about their experience to work in the #VMateAsliHolibaaz film, both Ashish and Bhuvan had mentioned that they came together for the project as it allowed them to stay in their own ‘character and zone’. While Bhuvan said that he was “more than happy and excited” to work with Ashish, the latter had referred to the fellow YouTuber as “the best friend in the community”. “When VMate came to us, we both mutually agreed on one condition that we would be ourselves,” Ashish had further said.

VMate’s Associate Director Nisha Pokhriyal also expressed excitement over the trailer release, saying, “Going by the trailer, one can just imagine what the film will be. Bhuvan Bam and Ashish Chanchlani are set to take the viewers on a fun ride like never before. With both the YouTubers coming together on VMate, the dose of laughter is also set to double this Holi. The wait for our viewers will be over soon.”

Fans can watch the full trailer on VMate. The #VMateAsliHolibaaz film is slated to be released on the trending short video platform on March 8, 2020.

March 6, 2020
CEAT Ltd celebrates Holi with the launch of the limited edition colourful Zoom RAD tyres

MUMBAI : One of the leading Indian tyre manufacturers CEAT Ltd launched a limited edition Zoom RAD tubeless tyres in three sidewall colours (Blue, Orange, Blue and Orange) on the colourful occasion of Holi. The tyres are compatible with and available for sports bikes such as Yamaha FZ, Yamaha Fazer, Suzuki Gixxer and Suzuki Intruder.

The limited-edition CEAT Zoom RAD tubeless tyres will be available in Motorcycle Radials making this category of tyres more exciting and engaging to the consumers. It is exclusively designed with wide shoulder grooves and high rubber content, providing for an outstanding cornering ability, good grip, smooth and stable trouble-free ride along with long tyre life. The colourful new tyres are exclusively available in CEAT Shoppes. Get the full list of CEAT shoppes on www.ceat.com.

Mr Amit Tolani, Chief Marketing Officer, CEAT Ltd said, “We drew inspiration from Holi – a festival of colours to launch the limited edition tyres. With our messaging ‘Express Yourself’, consumers get a chance to represent themselves with colours. Our vision is to make mobility safer and smarter with each day and CEAT’s Zoom RAD tyres are designed keeping in mind the customer preferences of excellent control, stability and a trouble-free ride.”

March 6, 2020
Forevermark Celebrates Women of Today

Delhi, March 2020: To celebrate Women’s Day, and as part of its ongoing pledge to the advancement of women, Forevermark presents the Half Carat Collection for the modern, multi-faceted, independent woman of today. To mark the occasion, the brand has also launched a unique social media filter, targeting the new generation of consumers.

Each diamond in the Half Carat collection is beautiful, rare, responsibly sourced and natural while being symbolic of a woman’s achievements and celebrations at work and home. Women wear multiple hats and their achievements each day are what keeps them going, it could be her passion, career or personal life choices. The Forevermark Half Carat collection serves as a reminder of the drive for achievements that a woman possesses.

To mark this day, Forevermark has created a new selfie filter on Facebook called the #BetterHalfWithinMe. This filter portrays the strengths that define a woman. When a selfie is clicked, half of their face lights up with the qualities that reflect her personality type. This application has been created by Togglehead Digital Marketing Company along with Forevermark.

Speaking on the occasion, Mr. Sachin Jain, President, Forevermark India said, “The woman of today is independent and decides when she wants to buy her diamonds. We see the modern Indian woman enjoying increasing levels of economic success and truly celebrating her achievements. The Half Carat Collection is perfectly targeted to this woman who is aware of her choices and acknowledges herself. Through the Facebook filter we hope to remind young women to celebrate themselves each day.”

March 6, 2020
Hashtag Orange expands operations in Mumbai

MUMBAI: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced its business expansion in Mumbai. Headquartered out of Delhi – NCR, the firm has witnessed exponential growth in the last couple of years of its operations and has successfully accumulated a portfolio of impressive clientele.

As part of its market strategy, Hashtag Orange has expanded in Mumbai to cater to its existing as well as potential clientele based out of the financial capital of the country. The Mumbai office would have full-service capabilities of the firm including performance marketing and will work closely with the headquarters for insight-driven digital offerings of the agency.

Speaking on the expansion, Hashtag Orange co-founder Saurabh Kapoor said, “As we continue to expand our business offerings and digital solutions portfolio, market expansion becomes a crucial part of our growth strategy. Mumbai is the financial hub of the country and our presence in the market would be instrumental in the success story of our firm.”

Hashtag Orange co-founder Mukesh Vij said, “Mumbai will be an exciting chapter in our journey here in India and our presence in the market will significantly boost Hashtag Orange’s Y-o-Y growth rate. Mumbai has huge potential, both in terms of business growth and available talent pool and will be a defining milestone for the firm’s future.”

With Mumbai being operational, Hashtag Orange now has an overall talent pool of more than 45 employees across specialized verticals such as social media strategy/ content, paid media – Facebook/ Google, SEO, SEM, Influencer strategy & execution, development and maintenance of digital assets among others.

In a short span of just over a year, Hashtag Orange has successfully managed to venture into various categories including Fashion, Beauty, Online Gaming, Food to name a few and is aggressively foraying into newer spaces in the market.

March 6, 2020
9Stacks to organise Women’s Day Tournament

India: 9Stacks, India’s fastest-growing poker platform is conducting a free entry “Women’s Day” Tournament on this Sunday, 8th March 2020. 9Stacks expects to see active participation of 100 women participating in the tournament and fighting out for the prizes out of which 9 Women participants will win INR 1000 each. In order to keep out male users from participating, 9Stacks will do a physical verification call to check players. This would be a one-time call and once the woman participant has been tagged, she can participate in all women-only tournaments that 9Stacks would conduct.

9Stacks founder Sudhir Kamath says “We have always had a view that many more women should be part of the Indian poker segment. In fact, our very first live sponsorship was for a team of 9 women players at a Deltin Poker Tour live event in Goa. We followed that up with a number of women-only tournaments that we have conducted over the last two years. A number of women players were introduced to online poker via those events, and some of them soon became regulars at our other tournaments as well, and we hope their numbers will continue to rise”.

One can play the tournament from any corner of the world, via laptop or mobile. “Is it a compulsion, is it a challenge, is it a distraction or is it all about the moolah? … well, I really don’t know. All I can say is that I am enjoying myself playing tourneys or playing with friends or making new friends. The 9stacks website is very user-friendly, and the team running the show welcome suggestions to make it more interactive,” says Radhika Mahaliangaiah, a regular woman player on 9stacks.

9stacks is an online poker platform where users can learn and play the game online and also earn money. It currently offers its online poker gaming services in 24 Indian states. Apart from poker, it also offers fantasy league contests under the brand name Faboom.

The platform currently has more than 3.25L users across India and has witnessed a 350 per cent increase in userbase in 2019. The platform currently offers Texas and Omaha variants of poker that engage both experienced players and learners.

March 6, 2020
ITC Vivel ropes in Kriti Sanon as its new Brand Face

MUMBAI: ITC’s leading personal care brand, Vivel has roped in popular Bollywood actress Kriti Sanon as its brand ambassador. Vivel with its philosophy of ‘Ab Samjhauta Nahin’ encourages women to not compromise with their choices and their dreams. Kriti embodies the brand persona and is a leading role model for young women.

Vivel announces its association with Kriti Sanon with a campaign for its cooling portfolio of soaps and bodywashes. With ingredients like Mint and Cucumber, Vivel promises a refreshing bathing experience with the onset of summer.

Kriti as the brand ambassador for Vivel encourages women to make their own choices and live a life of no compromise. She is self-made and continually takes up roles that challenges the status quo and the perception of women in society. This is what makes her an ideal Vivel Woman.

The film conceptualised by Brand David, opens in a busy traffic jam with Kriti as the Traffic Police officer in the sweltering summer heat. Kriti portrays the progressive and confident woman who refuses to succumb to everyday sexist jibes, voicing a befitting quick comeback, while she continues to keep her cool. The brand message goes beyond beauty to address attitude and behaviour towards women and personifies a nuanced perspective of self-confidence that inspires the protagonist to voice her opinion and handle the situation with wit.

Kriti Sanon, shared her excitement on being the new face of Vivel, “I am excited and proud to be associated with leading personal care brand ITC Vivel and look forward to joining the brand’s strong purpose-driven journey through its initiative Ab Samjhauta Nahin. The brand’s core narrative of being more than just a beauty discourse makes it extremely fulfilling for me to associate myself with both the product and the philosophy. Vivel’s beauty is real and uncompromising and hence being the Vivel woman comes very naturally to me. As a woman with a voice, I have achieved my dreams through my uncompromising spirit. It indeed is great that I get to be associated with brand that strives to help young women find their voice & inspire them to say ‘Ab Samjhauta Nahin’.”

Speaking on the occasion, ITC Limited chief executive, personal care products business Sameer Satpathy said, “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

The Vivel Cool Mint variant offers a refreshing aroma with a long-lasting fragrance, and offers a minty freshness that hydrating the skin while getting rid of the dirt and grime that settles in, causing build up through the course of the day.

March 6, 2020

Kotak Celebrates International Women’s Day with PT Usha; Launches Kotak Silk Loans

Mumbai, 5th March, 2020: To celebrate International Women’s Day on 8th March, Kotak Mahindra Group (Kotak) today announced the launch of Kotak Silk Loans – a range of attractive rates and special offers across categories specially tailored for women borrowers.

Under Kotak Silk loans, Kotak Mahindra Bank and Kotak Mahindra Prime will give attractive offers on a range of loans catering to a woman’s personal and business requirements including home loans, personal loans, two-wheeler loans, business loans, loan against property and working capital solutions to its existing and new customers.*

Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank said, “The embodiment of the Kotak Silk Savings Programme is to empower women in their journey towards financial independence. Today, we are delighted to extend the Silk proposition to loans. More and more women today are confidently managing their twin roles – an anchor at home and a trailblazer outside. Women are entering diverse fields – struggling, surviving, persisting, competing hard and excelling – that is their story. Through Kotak Silk Loans our endeavour is to extend financial support to women in the pursuit of their dreams.”

Further, to celebrate International Women’s Day, Kotak has launched a digital campaign.

Starring PT Usha, the Indian track & field legend, who has inspired a generation of women, Kotak Silk’s #WomenInspireWomen salutes the millions of amazing Indian women who are breaking barriers, overcoming hurdles and being an inspiration to many other women in their journey towards achieving their dreams. Link to the video – #WomenInspireWomen

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*Kotak Silk Loans are available across the country at Kotak branches and through the website – www.kotak.com. Existing Kotak customers can also apply for Kotak Silk Loans through the Kotak mobile banking app.

Product	Offers for Women^#
Home Loans	Lower interest rate – 0.05% p.a. discount on interest rate
Personal Loans	Flat and discounted processing fee of Rs. 999
Two-wheeler Loans	Discounted Flat rate of interest at 8.75% p.a.
Business Loans	Lower interest rate – 0.50% p.a. discount on interest rate
Loan Against Property	Lower interest rate – 0.25% p.a. discount on interest rate
Working Capital Solutions	Lower interest rate – 0.10% p.a. discount on interest rate

Each customer availing a new loan product during this period will also receive special offers on brands such as Forest Essentials, Jaypore, Bagrry’s, Firstcry.com and VLCC (sponsored by the merchants).

#Terms & Conditions apply.

Credit at sole discretion of Kotak Mahindra Bank Ltd and subject to guidelines issued by RBI from time to time. Bank may engage the services of marketing agents for the purpose of sourcing loan assets. This is a limited period offer. Available at select locations.

Two-wheeler Loans are offered by Kotak Mahindra Prime Ltd., which is a subsidiary of Kotak Mahindra Bank Ltd. Conditions apply. Available at select locations. Credit at the sole discretion of Kotak Mahindra Prime Ltd. and subject to guidelines issued by RBI from time to time.

Loan to Value ratio as prescribed by RBI from time to time. Credit at the sole discretion of the Bank and subject to guidelines issued by RBI from time to time. For location details, visit www.kotak.com.

March 6, 2020