ITV

Category: Press Release

  • Short video platform gives digital twist to Holi 2020, creates unprecedented buzz

    Short video platform gives digital twist to Holi 2020, creates unprecedented buzz

    MUMBAI: Holi, the festival of colours, is about fun, frolic, yearning for home and reaching out to your friends, families and loves ones. At the same time, the festival is an occasion for brands to launch varied campaigns to remind their consumers and users that they are a part of their big family. While some of these campaigns focus on giving a certain message to the viewers, there are a few that bypass the sermons and simply add to the fiesta called Holi – a festival associated with playfulness, dance and music.

    One such campaign was hosted this Holi by VMate, which is a trending short video platform. The Holi campaign, titled #VMateAsliHolibaaz, broke away from the norms of brand promotion on a festival, and hence its appeal was not confined to just the host platform. While the short video platform formally roped in top YouTubers Bhuvan Bam and Ashish Chanchlani, and popular dancer Sapna Chaudhary, for a short movie and a music video, several other online stars from other platforms such as Instagram and YouTube became a part of the same.

    A Holi song featuring Sapna Chaudhary went viral and was widely shared across different social media platforms. Noted choreographer Melvin Louis, YouTube/TikTok sensations Awez Darbar and Aadil Khan even performed on the song and posted their videos on their respective platforms. Let’s take a look at the performances by these brilliant dancers:

    Melvin Louis

    Awez Darbar:

    Aadil Khan:

    Several Instagram influencers too joined the bandwagon. Popular actresses and Insta influencers such as Priyanka Khera, Shefali Bagga, Ankita Sharma and Priyamvada Kant took to their profiles to share videos performing on the song.

    A similar buzz was created around the short movie featuring YouTubers Bhuvan and Ashish. Some of the most famous YouTubers of the country, namely CarryMinati, So Effin Cray, 2 Foreigners In Bollywood and We Are One talked about the movie in their videos. They also expressed their excitement about a contest where users were invited by the short video platform to vote for their favourite YouTuber between Bhuvan and Ashish.

    And as the campaign gained traction across different social media boards, it also triggered interesting comments from people. While the comments were mostly about fans vouching for their favourite YouTuber, a number of them were happy about the fact that they would get to see Bhuvan and Ashish perform together for the first time. Of course, there were some hilarious ones in the list too. A user named Gaurav Sharma wrote: “Me when I was a kid: ABCDEFGHI…JKL…; today’s kids: Hello VMate…V M A T E”, referring to Sapna’s Holi video. Popular Bollywood rapper Badshah also took to Instagram and equated the duo of Bhuvan and Ashish with ‘Modi-Trump’. Another Facebook user, AalshiSah termed the contest as the ‘world cup of online comedy’.

    The campaign further gave ammo to users to create some hilarious memes. One such meme was posted by Bhuvan’s fan Shivam Gupta. The photograph in the meme is that of southern superstar Rajinikanth, who is on a call, and the text alongside says, “Kyu, Hila Daala Na”. Another one by a user named Amit Goel read, “Corona virus: I am getting the most attention. VMate: Oh really?”. One of the users shared a snapshot of the Chatur Ramalingam character from 3Idiots movie. The text on meme read: “promotion karna koi inseseekhe, seekheinse”.

    The campaign by the short video platform received around 2 billion impressions through different social media platforms and YouTube.

  • Mother’s Recipe #PerceptionBadlo campaign highlights the stereotypical comments against women

    Mother’s Recipe #PerceptionBadlo campaign highlights the stereotypical comments against women

    MUMBAI: FMCG brand Mother’s Recipe  has created a powerful vox-pop in collaboration with Social Panga, that questioned the stereotypical comments targeted towards women on International Women’s Day. To commemorate women’s day the company came up with a unique campaign ‘#PerceptionBadlo’ to address the stereotypical prejudices associated with women. 

    Speaking about the campaign Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods Pvt Ltd, said “Mothers Recipe as a brand has always encouraged women empowerment and with this campaign, we aim to bring a change in the mindset of the people who create stereotypical biases against women. We have observed that certain comments and remarks are rooted in centuries-long differences in class, sexism, and stereotyped gender roles at work, in society, and in private life. Hence, we created a campaign #PerceptionBadlo to spread awareness against the biases related to a specific gender”.  

    The campaign was a shout-out to challenging gender stereotypes, where different people gave their opinion on the change they want to see. Instead of the sexist remarks, the type of comments that they would really like to make. This campaign encouraged common people from different walks of life to share their views and opinions.

    She further added, “The campaign effectively received 1.4 million impressions and a total of 1.2 million across all platforms thus significantly affecting the stereotypical behaviour. We took the stand as a brand and asked the public to change their perception”

    Adding to the success of the campaign, Himanshu Arora, founder of Social Panga, added, ‘’The campaign was the result of the analysis we did regarding the current trends around women. We noticed a lot of chatter around stereotypical discrimination against women like only girls can wear pink, a woman should have a child by the age of 30, women belong in the kitchen, etc.  It was a conscious decision to associate with Mother’s Recipe for this campaign for driving a change. Through this campaign we aim to bring a momentum of changing the stereotypical thoughts that are associated with women”.

    Campaign Credits:

    Brand Name: Mother’s Recipe
    Campaign Name: #PerceptionBadlo
    Campaign elements: Digital Video Content
    Creative agency: Social Panga
    Campaign Video Link (FB): http://bit.ly/3cAyKme
    Director: Neha Rana, Shrestha Roy
    Producer: Sunitha Natarajan
    Cinematographer: Shwet Priya
    Art Director: Biswajit Paul
    Music Director: Biswajit Paul

  • OTMC Strengthens Marathi Movie Library

    OTMC Strengthens Marathi Movie Library

    MUMBAI: Marathi has originated from the Indo Aryan group of Languages. Universally, there are roughly about 100 million Marathi speakers including India It is among the top 4 most spoken language in India and among the top 10 most spoken language in the world

    Marathi Film industry is one of the oldest cinema industry in India, having completed its 100 years. Stars likeAshok Saraf , LakshmikantBerde, Sachin,Mahesh & the legend DadasahebKondke have delivered back to back Superhit Films.

    The Marathi film Industry is gaining recognition and acceptance internationally, both for its content and the performances of the actors. In fact it is one of the fastest-growing regional industry in Indiaoffering the audience something new and unique every time. 

    Looking at this potential for Marathi Films, One Take Media Co. has strengthened its Marathi Movie Library with acquisition of more than 200 Original Marathi Movies. It also has more than 100 Hollywood Dubbed in Marathi Movie Library. These Movies are available for distribution on various platforms of DTH, Cable, OTT and other platforms as well.The Library includes Premium movies like TuzhiMazhi Love Story,Yaaron Ki Yaari, IPL, NiyaticheKaalchakra, Aik, Mukhvate, Dhadas etc

    One Take Media Co. has more than 10,000+ hours of content and covers almost all the genres. It has a varied range of content involving Hollywood Movies, Kids content, Cooking Content, Korean series and many more.The wide range of contentare available in English and in all the Indian regional languages. These includes Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati and Bhojpuri.

    Mr. Anil Khera, Founder and CEO said, “In India more than seven in ten people prefer to watch the content in their own language. India is a land of amalgamation of different languages. Cinema is a fantastic media of expression and various artists express themselves best in their native language. Hence offering content in all the preferred languages to our audiences is our aim. Hence, with this new offering of One Take Media Co. of Varied Library of Marathi Movies, our Marathi Audience will have their share of entertainment”

  • Zee Kannada garners 3 lakh followers on TikTok within 2 months

    Zee Kannada garners 3 lakh followers on TikTok within 2 months

    MUMBAI: Zee Kannada is the first Kannada GEC to activate a TikTok account on the onset of the year 2020. Crafting yet another social media platform to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny by 'Bayasid'dha Bāgilu Tegiyōṇa', which translates to “Open Doors to Possibilities”.

    The channel’s most popular fiction and non-fiction shows, Compedy Khiladigalu, Jothe Jotheyali, Gattimela, Genes and Sa Re Ga Ma Pa are now garnering further popularity on TikTok with captivating content. The engaging content from Jothe Jotheyali and Gattimela easily resonate with the everyday life the viewers. Catering to the entertainment needs of all Kannada audiences, the initiation of this account has resulted in highly positive responses across TikTok users from the age of 18 to 30.

    "India is the fastest – growing TikTok market with 467 million downloads, as per Appinventiv. As of  13 February 2020, a quarter of TikTok’s downloads and over 40 percent of new users are from India. Zee Kannada is pleased to enter this space with the hope to find a place in the hearts and minds of fans by presenting viewers with best-in-class entertainment," the channel said. 

  • BC Web Wise certified “Great Place to work”

    BC Web Wise certified “Great Place to work”

    Mumbai: BC Web Wise, a leading independent advertising agency, received its Great Place To Work Certification for the year 2020. Recognized as an employer that fosters a culture where each of the coworker thrives. BC Web Wise successfully created an environment of reliability and respect amongst the employer and employees.

    Elated on being awarded the prestigious certificate, Chaaya Bhardwaaj, Founder, BC Web Wise said; “Great Place to Work Certification is one of the most prestigious achievements for any organizations across the globe. I am proud of the culture that we have created in the company. With this esteemed recognition we are one of the preferred employers in our segment with a strong culture, and supportive teams. I attribute the company’s success to the people and incredible work culture.”

    Great Place to Work® institute annually conducts the largest study on Workplace Culture and recognizes the Best Workplaces in India as well as globally. Great Place to Work® is the global authority on building, sustaining and recognizing High-Trust, High-Performance Culture TM at workplaces.

  • Mirum India to provide social listening services for Poorvika Mobiles

    Mirum India to provide social listening services for Poorvika Mobiles

    Headquartered in Chennai, Poorvika is a leading multi-brand retail chain that deals in mobile phones and connections, accessories, recharges and internet data cards. Poorvika has more than 390 one-stop-mobile-shops across Tamil Nadu, Pondicherry, Karnataka, Maharashtra and Kerala.

    Poorvika isknown for its customer centric approach and prides itself on its deep understanding of a customer’s needs. Now with increasingly high percentage of conversations about the brand taking place online, Poorvika wants to join in and engage with the customers. The brand has chosen Social Studio from the Salesforce Marketing Cloud suite as the social listening platform.
    Mirum India will be responsible for the implementation of Social Studio platform. Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP. 

    On associating with the leading multi-brand mobile retail chain in South India, Mihir Karkare, EVP – Mirum India, says,“In today’s mobile-obsessed world, Poorvika Mobiles is a household name in South India and we are delighted to work with them. With our Salesforce platform expertise, we are confident of delivering a seamless social listening solution.Our solution will aidthe brandin aligning their marketing budgets, customer service and sales efforts, and eventually boost theircustomer relationships.”

  • Digital storytelling platform Terribly Tiny Tales (TTT) launches a brand-new property called ‘Streedom’ in partnership with OkCupid

    Digital storytelling platform Terribly Tiny Tales (TTT) launches a brand-new property called ‘Streedom’ in partnership with OkCupid

    MUMBAI: From the 1st to the 15th of March, India's popular storytelling platform TTT (via its Instagram, Facebook and YouTube handles) will tell stories of women speaking up for themselves and their fellow women, as they take a stand against stereotypes, regressive remarks and other misdemeanors thrown at women – in a strong, savage and sassy voice that evokes thought, expression and participation from both men and women, country wide.

    Streedom has been carefully crafted to celebrate women from all walks of life, so as to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do.'

    The campaign will culminate in a short film called Ved and Arya to be released on TTT’s YouTube channel. Starring popular TV actors – Nakuul Mehta and Sanaya Irani, the story will capture the challenges of finding love in today’s times, under the same context.

    Terribly Tiny Tales has delivered various successful women centric campaigns in the past, the last being 'I am Mrs. Maisel' with Amazon Prime. With Streedom gaining momentum, the campaign has already garnered accolades from its peers and massive social media traction already.

    Anuj Gosalia, Co-founder & CEO of Terribly Tiny Tales, mentions, “We are extremely excited to partner with OkCupid for Streedom. With over 63% women in our community of over 3 million followers, Streedom was a property waiting to happen. In addition, our short films are regarded as the best in the country – winning big awards like Clermont Ferrand, Filmfare and Jagran for our many films. OkCupid suits perfectly with our young and premium community of users. The dating app intuitively solves for many of the problems in modern relationships that our community associates with and is, therefore, an amazing partner to Streedom and its many stories.”

    Sitara Menon, Marketing Manager, OkCupid India, said, “At OkCupid we believe that you are more than a stereotype or clutch of images. You deserve a serious relationship built on shared opinions, beliefs, and a celebration of each other’s oddities. Partnering with Terribly Tiny Tales on Streedom has been an opportunity to bring to light the stories of young Indian women in 2020 — their aspirations, desires, and struggles, both in love and in life.”

    In a bid to capture the voice of the modern woman, the first edition of Streedom is a powerful IP that has already reached over 14 million people in the last 12 days and shows that women just have to be themselves to change the world.

    For more information, visit – http://www.streedomstories.com

  • MediBuddy launches stirring campaign ‘Health Check #KarwayaKya?’ to encourage people to get a health check and avoid silly excuses!

    MediBuddy launches stirring campaign ‘Health Check #KarwayaKya?’ to encourage people to get a health check and avoid silly excuses!

    MUMBAI: How often have you thought of an excuse to avoid a health check? MediBuddy, a cashless digital healthcare platform, has launched light-hearted videos, taking a dig at the silly excuses that we make to skip health checks. Health checks are essential as they can identify any early signs of health issues.

    Titled ‘Health Check #KarwayaKya?’ MediBuddy has tied up with a popular actor in digital media; Veer Rajwant Singh, to narrate that no excuse is worth missing an Annual Health Check. Veer Rajwant Singh is known for his portrayal of Nikhil Solanki in Dice Media's What The Folks! and is also a common face in the videos of FilterCopy, Dice Media and Being Indian.

  • ZEE Business breaks all records on Budget Day 2020

    ZEE Business breaks all records on Budget Day 2020

    MUMBAI: After ZEE Business broke all records on viewership for 1st Feb. 2020, well wishes from viewers and icons of India Inc. have not stopped pouring in. For the first time ever in Business News genre, ZEE Business replaced competition. Below are some eye-opening facts that were accomplished on Budget Day:

    •    ZEE Business achieved a share of 35.8% versus CNBC Awaaz (31%); CNBC TV18 (25.7%); ET Now (7.5%)

    •    ZEE Business is Number 1 on all fronts – during Market Hours, during FM Speech, All India Markets, whole day 0600-2400hrs 

    •    ZEE Business achieved a market share of 58% during the FM Speech in Hindi Business News

    Source: BARC; HSM; All 22+ Male ABC; 01-02-2020; 0600 to 2400 hrs

    Mr. Rajnish Kumar, Chairman of SBI ; N.Chandrasekaran, Chairman of TATA Sons; Arun Nanda, Chairman of Club Mahindra ; Mahesh Shah, General Manager & Head – Public Relations at HDFC Limited; Yuvraj Mehta, Head – Corporate Brand Management at L&T;Amisha Vora, Joint MD of PrabhudasLilladheramongst many others congratulated Mr. Anil Singhvi, Managing Editor – ZEE Business on this achievement.

    ZEE Business' budget day coverage was led by its Managing Editor Anil Singhvi who was on air with his panel of experts for more than 12 hours. Singhvi, with his team of experts, broke breaking news and gave market insights as the finance minister went on to present the Union Budget.Singhvi was full of praise for his panel after the data revealed that ZEE Business has emerged as the most watched channel on Union Budget day. Singhvi said that when you put together such a fine 'Budget Cafe', featuring some of the best names from the industry, the viewers will automatically get glued to the channel."On the biggest day for Bazaar, Business, Industry and Economy, ZEE Business emerged as country's favourite channel," Singhvi tweeted, while thanking the ZEE Business viewers for their love, trust and support.

    ZEE Business continues to create milestones and give the viewer Value in all forms.

  • Handwashing Practices reaches 1,00,000 Madrasa with Dettol Banega Swasth India Paigham-e-Sehat campaign

    Handwashing Practices reaches 1,00,000 Madrasa with Dettol Banega Swasth India Paigham-e-Sehat campaign

    MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, after a successful launch of its Dettol Banega Swasth India Handwash Digital Curriculum today announces the second phase of the program in collaboration with the All India Organization of Imams of Mosque. The program in its first phase successfully influenced the lives of 1,00,000 children through a holistic hygiene education program.

    According to the World Health Organization, poor hygiene practices are believed to be the main cause of death among children under five years. Significantly, primary research showed that there is a huge difference in knowledge (50%), attitude, practice (32%) and behaviour around handwashing among kids in Madrasas. With the initiative we aim to create positive impact on children and ensure we create the shift in knowledge from 50% to 90% in year two.

    The program is aimed at gaining mindshare and turn the best hygiene and sanitation practices into natural habits among the school children across various regions in rural India. It is conceptualized keeping in mind the background, acceptance and the current academic curriculum of the kids. The video-based learning program is available for the children in both Urdu and Hindi. In its second phase, the program will improve knowledge. 

    Salient features of the program:

    ·         Module included as a co-curricular/extra-curricular activity in schools

    ·         Module provides innovative ways of engaging children through text and audio-visual content, training, games, etc.

    ·         The content of the modules /capsules can be tailored for schools across government schools across peri-urban, rural and backward regions

    ·         Three level of modules are in place for different grades elementary, intermediate and high school

    ·         Modules are available in 7 languages and are translatable in various regional languages

    Elated on the launch, Ravi Bhatnagar, Director External Affairs and Partnerships, RB Health India, said, “We are proud of the impact created by the initial year of Paigham-e-Sehat in creating knowledge, behavior, attitude and practice of the hygiene and handwashing across Madrasas. This year we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness (सफाई) and health (सेहत).”

    Commenting on the development, Hon’ble Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization said, “Education is the catalyst to social change and one of the most critical areas of empowerment for children. We are proud to embark phase II of our partnership for Dettol Banega Swasth India Handwash Digital Curriculum. After witnessing the success from phase I wherein the program effectively impacted lives of 1,00,000 children, we are confident that our collaboration will ensure outreach to many more children resulting in a healthier India.”