Category: Press Release

  • FCA India’s Emergency Response to Safeguard Workforce from Coronavirus Pandemic

    FCA India’s Emergency Response to Safeguard Workforce from Coronavirus Pandemic

    Mumbai: With an intent to safeguard its workforce from the adverse effects of the Coronavirus pandemic, FCA India, as an immediate response, has permitted over 50% of its staff, from its Mumbai and Pune offices, to work from home, at least until March 31, 2020, and is taking proactive measures to ensure ‘social distancing’, which is the need of the hour.

    FCA, which operates from three locations in India – Corporate Office in Mumbai, an Engineering office in Pune and the main Engineering Centre in Chennai, has prioritized the option of ‘work from home’ (WFH) for its staff in Maharashtra based on precautionary advisories by the Government of India and also the State Governments. The WFH alternative for the mission-critical Engineering workforce in Chennai is under consideration and not in play as yet.

    FCA India’s President and Managing Director, Dr. Partha Datta said, “The health and welfare of our employees and various partners is of utmost importance to us as an organization. We have to endure these challenging times together as responsible citizens and care for our families, friends and colleagues, while at the same time, ensuring business continuity. Although no employee of FCA India has reported or tested positive, we are fully aware of the gravity of the situation and are taking quick, proactive steps every day that are necessary for everybody’s well-being.”

    FCA India has taken the following steps to help its workforce remain unaffected:

    Work from home (WFH) option – FCA employees, who use public transport, are advised to work from home. They can remain connected via the tools provided in their laptop computers and remotely manage and attend critical meetings. Employees with business critical needs and those using company vehicles are permitted to work in the office subject to their manager’s approval. FCA field sales personnel have been advised to coordinate business from home, pan-India. A health advisory has been sent to FCA’s national dealer network instructing them on steps that need to be taken at showrooms for their own hygiene and also while dealing with customer walk-ins and sales events.

    International and domestic travel – All FCA employees have been advised to cancel or postpone their domestic or international travel until further notice. For any emergency international travel, a governance process for business-essential travel has been established with concurrence from the MD and FCA Top Management.

    Social distancing – Employees have been requested to postpone meeting visitors in person, in the office premises with an intent to enable ‘social distancing’; critical / unavoidable meetings can be held only with prior permission from FCA India’s senior management. Meetings among office staff have been curtailed and, if at all, employees are advised to restrict meeting attendees to less than 10 individuals.

    Office management – Most meetings are now conducted via available audio / video conferencing technology in office or remote locations. A mandatory temperature-check of all employees and visitors, during entry, is conducted through state of the art apparatus. Cleaning regime of the entire office has been stepped up and the staff is encouraged to use freely available hand sanitizers and other hygiene upkeep methods. Employees are advised to take staggered breaks with longer lunch breaks in the cafeteria to maintain distance between each other. Cafeteria and janitorial staff has been provided with masks and gloves as a precautionary safeguard to minimize their exposure to possible infection.  

    FCA in India has a total employee base of 1500 across its offices in Mumbai, Chennai and Pune. Daily health advisories are being emailed to the FCA India employee base so that they take precautionary steps to remain safe along with their families.

  • This International Day of Happiness, &flix and &PrivéHD curates special day-long binges

    This International Day of Happiness, &flix and &PrivéHD curates special day-long binges

    MUMBAI: A random act of kindness, meeting your furry, four-legged friend or your relishing favorite cup of ice cream – true happiness is in the little things that make life beautiful. But not all days are sunshine and rainbows. Sometimes, all you need is a gentle nudge to choose the brighter side. This International Day of Happiness, Zee English cluster encourages you to create your own sunshine and live life one smile at a time with a day-long special ‘International Happiness Day Binge’ on &flix and ‘World Happiness Day’ binge on &PrivéHD. Come Friday, March 20, 2020, it’s your time to ditch all worries and make happiness a habit with movies that make you gleam with joy starting 9AM onwards on &flix and &PrivéHD.

    A little munchkin chef, a canine Hollywood superstar or your favourite monsters on an exotic holiday – ‘International Happiness Day Binge’ on &flix brings you the best of animated-comedies that take you on a laugh riot. It’s time to shout with glee as the troupe of Angry Birds, Dory, Remy the rat and Wall-E is here to make you smile a little extra. The exciting binge includes animation-favourites such as ‘Hotel Transylvania’, ‘Ratatouille’, ‘Bolt’, ‘Wall-E’, ‘Brave’, ‘The Angry Birds Movie 2’, ‘Up’ and Finding Dory airing all day long on &flix.

    Adding to the share of positive vibes is ‘World Happiness Day’ binge on &PrivéHD which features a line-up of movies that are sure to make you smile, all day long. From the Academy-award nominated Julie & Julia which depicts the beautiful story of Julia Child’s cooking journey to the heart-warming bond of three teenagers in the critically-acclaimed movie ‘The Perks Of Being A Wallflower’ and from an epic-400 mile journey in ‘A Dog’s Way Home’ to the musical dramedy around a father-daughter duo in ‘Hearts Beat Loud’ – the line-up promises to leave you with a happy glow. That’s not all! The day-long binge also includes acclaimed dramedies that lift up your mood like ‘Gloria Bell’, ‘Eight Grade’, ‘Playing It Cool’, ‘Hearts Beat Loud’ and ‘The Water Horse.’

  • SUGAR Cosmetics makes a mark with their digital campaign – #GetThePicture #BetterWithHer for Women’s Day 2020

    SUGAR Cosmetics makes a mark with their digital campaign – #GetThePicture #BetterWithHer for Women’s Day 2020

    MUMBAI: SUGAR Cosmetics, one of the fastest growing premium makeup and beauty brands in India, successfully associated with 5000+ influencers to raise awareness about female foeticide.

    This Women’s Day, SUGAR asked women to show their support and fight against female foeticide and infanticide by uploading a family photo across social media platforms like Instagram, Facebook and Twitter wherein they simply scribble out the women in the picture, along with the message – ‘This Women's Day, make a difference by being the voice of those who didn't make it! Do your bit to stand up against female foeticide and infanticide in India. So spread the message and show your support by uploading your scribbled photographs, so the world can truly #GetThePicture. #BetterWithHer #TrySUGAR #SUGARCosmetics’.

    This digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people.  The campaign trended in the Top Ten India Trends on Twitter and received approx. 933 tweets. These tweets received a total impressions of approximately 16.8 million with a reach of approx. 3.4  million. The campaign received support from top influencers and bloggers like Debasree Banerjee, Shreya Mehta, Kainaz Reddy, Purva Vats and many more.

    Alongside this, with the purchase of every SUGAR Minis Set this month (http://bit.ly/2PFEAZJ), SUGAR Cosmetics will give a part of the proceedings towards fighting this societal evil.

    Speaking about the success of the campaign, Vineeta Singh, CEO, SUGAR Cosmetics says, “To raise awareness about the alarming issue of female foeticide and infanticide in the country, we launched this digital campaign. The campaign inspired consumers to emphasize on how important women are, and what their families would look like without them. SUGAR as a brand stands by strong, independent women and this year we wanted to celebrate them as well as the women who couldn’t make it. I sincerely hope that this campaign has created the right amount of awareness."

    Adding to this, Amrita Shinde, Marketing Head, SUGAR Cosmetics said, “With this campaign our aim was to reach out to the audience all over the country and raise awareness about this cause. Apart from the women who took a stand for this cause, SUGAR also saw a fraction of men who organically came forward to show their support. This shows that the campaign was successful in creating awareness and that men too feel for this cause! While we have a long way to go before female foeticide and infanticide can completely be stopped in India, we hope this campaign has helped in a small way.”

  • MS Dhoni invests in Khatabook, India’s fastest growing fintech startup

    MS Dhoni invests in Khatabook, India’s fastest growing fintech startup

    Khatabook, that is revolutionizing the accounting process in India for small businesses, today announced a strategic partnership with international cricketer and former India captain, Mahendra Singh Dhoni. The legendary cricketer will not only invest in Khatabook but also become its brand ambassador.

    Dhoni’s decision to invest in Khatabook comes at a time when the firm has crossed 2 crore registered merchants on its app. The partnership is a natural fit between the company that has built immense trust and reliability among its fast-growing merchant base and a globally respected sportsperson with over a billion fans.

    The firm has set aggressive growth targets for expansion across smaller towns and villages. Khatabook is aiming to onboard another 2 crore merchants over the next 12 months. The firm plans to use proceeds from the latest equity investment to expand its product portfolio and double down on its technology and capabilities. 

    Talking about the new partnership, Ravish Naresh, co-founder and CEO Khatabook said, “We are thrilled to welcome Mahi to the Khatabook family. He embodies the spirit of true sportsmanship and entrepreneurship – the ability to adapt, evolve and be a leader, focusing on a larger cause beyond his success. These are the qualities that have made him one of the most-loved captains of Indian cricket. At Khatabook, we aspire to build the same level of trust, agility and reliability among our merchants and business partners and be a true partner to them in their journey. To us, this partnership seemed like the most natural fit, and we look forward to setting new milestones together as we build financial solutions for a billion Indians.”

    Commenting on this association, MS Dhoni said, “There are many new-age companies in the country, only a few like Khatabook, are making a difference at the grassroots level. Having grown up in small-town India, I saw friends and family struggle with outdated modes of doing business and tracking finances. Khatabook has had an outsized impact on the lives of India’s small merchants and retailers. I am very excited to join them at a crucial point in their journey, as they work towards achieving their goal of transforming the way India does business.”

    Talking about the company's plans to amplify its market leadership through this association, Ved Prakash, VP Marketing, Khatabook said, "Khatabook's initial growth came organically and we currently have a market penetration of 25-30%. Now the idea is to drive trust and reliability at a large scale. This is why doing our brand campaign with Dhoni is a great fit. With this, we are poised at strengthening brand awareness, creating category and increasing penetration by 50-60%. We will now focus on deepening our relationship with the merchants by creating more use cases and cementing relatability with the brand."

    Delighted about the association, Arun Pandey, Rhiti Sports CMD, said “Khatabook has revolutionized the ways mid and small scale merchants have been doing business in our country, particularly eliminating human errors in day to day accounting transactions. Khatabook and MS Dhoni represent change and are catalysts of transformation. This makes them a perfect fit.”

    Today, merchants across 5000+ Indian cities use the Khatabook app. From Kirana stores to mobile recharge shops, garment dealers and jewelers, Khatabook serves over 500 types of businesses in India at present. It supports 11 languages and has recorded cash transactions worth over Rs. 3.7 lakh crore in the last one year. The app has also organically acquired merchants in Nepal, Pakistan and Bangladesh.

    Having completely automated the traditional business ledger process in the country, the app is helping 2 crore Indian merchants each save over 700 productive working hours in a year.

  • From Neelesh Misra to Sudhanshu Rai: Meet some of India’s ‘bestseller’ storytellers

    From Neelesh Misra to Sudhanshu Rai: Meet some of India’s ‘bestseller’ storytellers

    Remember those visits to grandparents when we were kids? We used to play in the streets and roam around in the neighbourhood like a nomad. But what we used to wait for eagerly were ‘Dadi ki kahaaniyan’, which took us through unseen worlds with tales of love, glory, valour and at times, witches and ghosts. As time passed, we grew older as well as distant from that beautiful experience. But thanks to some new-age storytellers, who are taking storytelling to its zenith, the art survived the test of time.

    Though the art continues to thrive, there are very few who have mastered the techniques and the empathy that’s needed to charm others through spoken words. Let’s take a look at some of the finest storytellers of the present era:

    1. Neelesh Misra

    Born in Uttar Pradesh in 1973, Neelesh Misra started his professional career as a journalist. While pursuing his journalistic career, Neelesh never gave up his passion of writing and narrating stories. His dedication and perseverance led him to the studios of a popular FM station, where he started a show called ‘Yaadon ka Idiot Box’. As fate would have it, Neelesh Misra’s storytelling skills touched the hearts of listeners and he soon became a household name. He went on to write screenplays and song lyrics for some major Bollywood projects, and also bagged a number of awards. His popularity has surged to an unparallel level, for if he just says ‘Kahaniyan sunata hun’ on a stage, the audience responds with never-ending applause.

    https://www.youtube.com/channel/UCy5mW8fB24ITiiC0etjLI6w

    2. Sudhanshu Rai

    This new-age storyteller is popular across different social media platforms as ‘Kahanikaar Sudhanshu Rai’. What’s special about his stories is the fact that each of his stories are not just narrated, but also conceived by him. Most of his creations are from the genres of horror, thriller, detective stories, science fiction. But on special occasions, Sudhanshu does not refrain from treating his listeners with some out-of-the-box heart touching stories. His idea behind writing and narrating stories is that they should be inspirational, entertaining and must touch lives of people. Some of his stories such as ‘The Mystery of Dark House’ and ‘Happy New Year 2020’ were shared widely on social media platforms and loved by one and all.

    https://www.youtube.com/channel/UCjUB-BhDfNkIUdpEmi3tvxw

    3. Vikram Sridhar

    According to Vikram Sridhar, the founder of Around the Story Tree, a sit-down storytelling is as interesting and engaging as stand-up comedy. Vikram is known for his various storytelling sessions among children of different age groups and cities. As per a report in The Hindu, Vikram has done at least 120 sessions across India. His USP is that he can do the same story in a 15-minute format for kids and in a more detailed format for adults. He believes that storytelling as a performing art is still in its nascent stage in India and has a long road ahead. His tales are mostly about history, mythology and folklores.

    https://www.facebook.com/vikram.sridhar.1

    4. Geeta Ramanujam

    She is one of the senior-most storytellers in the country and has been pursuing the art for more than 22 years now. She has established and founded the Academy of Storytelling, which is the only globally recognised Academy for Storytelling in the World. The veteran storyteller works with the concept of impacting young minds to think differently, by transforming their thinking and creativity. Her mantra is – to be a good storyteller, you need to be a good listener. Geeta Ramanujam has also founded a trust named Kathalaya, which aims at making a positive change in society through storytelling.

    https://www.facebook.com/geeta.ramanujam

    The aforementioned individuals have carved a niche for themselves in their bid to keep the age-old tradition of storytelling alive. They have, in their own unique ways, molded and transformed the art, but only to keep the soul of it intact. What they do is not just different, but probably one of the most real form of various arts around us.

  • Legaltech Startup ‘LegalKart’ Wins the Emerging Company Award 2020 by the ‘Indian Achievers Forum’

    Legaltech Startup ‘LegalKart’ Wins the Emerging Company Award 2020 by the ‘Indian Achievers Forum’

    MUMBAI: LegalKart, first-of-its-kind legal practice management app has been felicitated with Emerging Company Award 2020 by the ‘Indian Achievers Forum’ at the Brand & Marketing Summit & Awards 2020. The award was a symbolic representation of the outstanding professional achievement and inspiring social contributions made by LegalKart. The 51st IAF event was recently held in New Delhi and the   summit was graced by Chief Guest Sh. Prahlad Singh Patel, Union Minister for Tourism & Culture and Sh. Sanjay Dhotre, Union Minister of State for HRD & Science & Technology. The theme of the event was NATIONAL BRAND & MARKETING SUMMIT & AWARDS 2020, which focused on the important aspects of branding and marketing in business, especially for the Start-ups and MSMEs in India.  The app strives to bring a paradigm shift in the legal domain by leveraging cloud computing technology. It is currently the only player in the legal-tech domain assisting legal professionals in organizing their legal practice such as assigning tasks, synchronizing calendars and also providing advanced features like financial management, client management,  document and team management.

    Commenting on this achievement, Mr. Arvind Singhathiya, CEO and Founder, LegalKart said “We are humbled with the Emerging Company Award 2020 by the ‘Indian Achievers Forum’ which is an acknowledgement of the hard work and professionalism shown by the team LegalKart to create best in class legal technology products for Lawyers and Individuals.”

    LegalKart aims at ushering a transition from traditional to digital legal systems.

  • Bangalore-based Startup ADOHM Co-founder and Product Research Head felicitated with ‘FUTURE OF INDIA BUSINESS AWARD, 2020’

    Bangalore-based Startup ADOHM Co-founder and Product Research Head felicitated with ‘FUTURE OF INDIA BUSINESS AWARD, 2020’

    MUMBAI: Mr. Sandeep Chaudhary, Co-founder and Product Research Head, ADOHM, a Bangalore based startup recently bagged Entrepreneur of the year award at ‘FUTURE OF INDIA BUSINESS AWARD, 2020’ happened in Goa.  

    ADOHM is an Artificial Intelligence powered platform that automates the entire advertising process by uniting ad campaigns from various platforms such as Google, Facebook, Instagram and Taboola and offers an end-to-end solution for all digital marketing needs of brands and businesses.

    Commenting on the recognition, Mr. Sandeep Chaudhary, Co-founder and Product Research Head, ADOHM said, “I am honoured to receive this accolade. Entrepreneurship is one of the most economically empowering pursuits which allow you to follow your own path to solving some of society's toughest challenges and such felicitations motivates you to work harder. We will continue to work towards being exemplary with every passing day and achieving overall excellence.”

    Future of India Business Award by Brandvoltz is an Exemplary Marketing Platform to the Business Community to meet and discuss how to cater the customers better.

  • Styched launches its new portal Styched Life with exclusive merchandise for Indian audience

    Styched launches its new portal Styched Life with exclusive merchandise for Indian audience

    MUMBAI: Styched, a youth fast-fashion brand has launched its exclusive merchandise platform Styched Life. They aim to be a one-stop-shop for fan merchandise across all sectors including comics, music, sports and arts. Styched Life collaborates with brands, artists, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandise.

    The current set of collaborations that the brand has is extremely diverse– music bands, dance groups, comics, athletes, sports franchises and charitable organizations. Some of these include Underground Authority, M-Zee Bella, Agsy, Hip Hop India, High on Dance, Diamond Comics, Amar Chitra Katha,  Bengaluru Raptors and Cricket Association for the Blind in India and more.

    Satyajit Hoskote, the Head of Business Development at Styched says, “Styched Life is a platform to promote talent across the country. We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise.”

    To revive the declining popularity of Indian comic culture, Styched.life and Diamond Comics have joined hands to promote Indian comics and super-heroes through fashion. On this tie-up, Satyajit says “The majority of Indian publishers are facing stiff competition from international comic powerhouses such as Marvel and DC in terms of survival. In a bid to reach the millennials and retrieve the forgotten characters of the likes of Chacha Chaudhary and Shaktimaan, we are creating an exclusive range of t-shirts in partnership with Diamond Comics. All this while keeping the fashion comfortable and affordable”

    Speaking about the initiative, Gulshan Rai, founder of Diamond Comics added, “There is a huge market for Indian comic merchandise. Most of us have grown up reading and watching characters like Chacha Chaudhary, Shaktimaan, Vikram Betal and so on. They remind us of our childhood and evoke a strong sense of nostalgia among every one of us. When Styched approached us, we were delighted that a fashion brand has chosen to go the Indian route. We couldn't be more excited about this.”
    Styched Life has also tied up with the Bengaluru Raptors who are the defending champions of the Premier badminton League. The PBL boasts big names such as PV Sindhu, Sai Praneeth, Tai Tzu Ying, Parupalli Kashyap to name a few.

    Prashanth Reddy, owner of the Bengaluru Brawlers and Bengaluru Raptors is optimistic about the scope of merchandising in India. He says "Sports merchandise in India has not taken off yet as compared to countries like the US. But the seeds are being sown now with so many national leagues getting widespread popularity. The Bengaluru Raptors who won the 5th edition of the Premier Badminton League already have a strong fan base. Sports merchandise is a way for the fans to express their affection and support to the team and the sport."

    Sritheren Pillai, Founder of Hip Hop India and a movie choreographer says, "HipHop culture is not just an art of expression, it's also a fashion & trendsetter. StreetStyle dancers have been at the forefront of fashion for years. Bringing the fresh look of creative collection for the dance & HipHop lovers is what we aim to do with Styched Life."

    Talking about the future plans, Satyajit says, “We are projected to ship more than 10,000 orders per month and the aim is to sell at least 1 million fan merchandize in the next one year. We aim to become the destination shop for all fan merchandise across all categories. In addition to tie-ups with the known brands, through Styched Life we wish to promote local talent and social initiatives.”

    The brand Styched is an affordable and fast fashioned ecommerce brand started by Soumajit Bhowmik.

    Started in February 2019, Styched uses artificial intelligence and machine learning to enable ecommerce without incurring the losses common to most ecommerce brands. The company has currently scaled to 10,000 monthly orders, and is expected to reach 25,000+ orders in June with a 60% month-on-month growth.

  • Star Movies Select HD curates special line-up of classic movies

    Star Movies Select HD curates special line-up of classic movies

    MUMBAI:  Star Movies Select HD re-lives its promise of showcasing the best stories with yet another curated line-up of timeless classics, with critically acclaimed films handpicked for everyone and every occasion as it presents three brand new slots –

    Girlfriends Getaway

    Mon to Fri 11 AM

    Half Ticket

    Mon to Fri 5 PM

    Family Time

    Mon to Fri 9 PM

    Call your gal pals over and have a Girlfriends Getaway at 11 am from 16 March, binging classic chick-flicks like The Hot Chick, Pretty Woman, The Devil Wears Prada, The Proposal, The Princess Diaries, Runaway Bride. Swoon over heartthrobs, pamper yourselves and catch up with all that gossip while revisiting all your favorite Teen Drama/Rom-Coms.  

    Finding it difficult to pick a film which won’t bore the kids this summer. Pick adventure packed wholesome children movies and family movies which your kids and the rest of the family will equally enjoy. Tune into “Half Ticket” at 5 pm from 16th March featuring films like 101 Dalmatians, Captain Underpants, The Good Dinosaur, Rio, Ice Age: The Meltdown, The Little Mermaid, Tarzan and daily dose of entertainment you can enjoy with your whole family every day at 9 PM from 1st April 2020 with “Family Time”, the one time when the remote wars are settled with movies like Inside Out The Greatest Showman, Toy Story 2 We Bought A Zoo, Mrs. Doubtfire Mr. Popper’s Penguins. So, go on out and mark weekdays at 5 pm and 9 pm as your family’s quality time together with the kids!

  • True Balance &Shopclues Come Together To Bring E-Commerce To 1 Billion Unbanked Indians

    True Balance &Shopclues Come Together To Bring E-Commerce To 1 Billion Unbanked Indians

    MUMBAI: Indo-Korean fintech leader, Balance Hero that operates True Balance and True Credits today announced their associations with ShopClues,the online marketplace that primarily caters to buyers and merchants in Tier II/III/IV cities and beyond, by signing an MOU for an exclusive partnership based on the synergy of their respective target audience. The move is intended to bring to True Balanceusers, unparalleled access to ShopClues’ products across categories such as fashion, electronic, home & furnishing, accessories and kitchen. ShopClues will offer the unbanked True Balance users access to more than 8mn SKUs ranging from INR 50 – INR 10,000 across categories such as fashion, electronic, home & furnishing, accessories and kitchen. True Balance users who do not have debit and credit cards to make payments for their purchases on ShopClues can now do so through the app on their phones. 

    Through the partnership, True Balance would like to bring to its users an expanded product line via e-commerce, clubbed with the EMI options payable across 3 to 6 months having monthly interest of upto ~6%. 

    Speaking of the partnership, Mr. Victor Choi, CEO Balancehero, India said, “At True Balance, we foresee great growth in the EMI space and firmly believe that we will be able to bring ShopClues to our strong reseller community and digital lending platform.Through this partnership, we will be able to acquire more commerce products while also generating robust growth in revenue. We strongly believe that additional product segment, especially Fashion and Home & Kitchen, should help accelerate the revenue growth.”

    “In this partnership, ShopClues will be handling the product portfolio and the logistics aspect whereas True Balance will be responsible for the Financial Solution”, Mr. Choi further added.

    “Both True Balance and ShopClues have a similar market focus. This association is a win-win for all parties involved. While more people from rural India will be encouraged to shop online using the True Balance app, we, at ShopClues, will be able to expand our customer base. We will be able to take our products to more consumers who are currently facing difficulty in accessing the formal financial system due to time-consuming and complicated banking processes,’’ said Sanjay Sethi, CEO, ShopClues.

    True Balance is a digital financial platform focusing on unbanked population bringing solution on last mile issues. Growing at a monthly rate of 30%, the company’s revenue is projected to grow by 10 times this year as compared to previous year.