ITV

Category: Press Release

  • ZEE LIVE’s Supermoon launches “Live to Home” on ZEE5

    ZEE LIVE’s Supermoon launches “Live to Home” on ZEE5

    MUMBAI: Entertainment is a very important element of people’s lives. Be it commuting, office breaks or staycations at home, we all need some entertainment to keep us engaged and stimulated. It boosts our energy and desire to do everything that we need to do. As people stay indoors and look for ways to keep themselves happy, ZEE LIVE in collaboration with ZEE5, India’s Entertainment Super-app, will offer the best of content under Supermoon “Live to Home” curated specially for the ZEE5 subscribers. 

    Supermoon, with “Live to Home”, will offer a daily dose of refreshing and engaging content on Entertainment, Fitness, and Food in the comfort and safety of your home. The content will be exclusively available on ZEE5 from April 03-07, 2020.

    Supermoon “Live to Home” houses your favourite celebrity creators. The highlights include:

    ·         Fitness Hour (7 am to 8 am) – Home workouts with experts like Mandira Bedi, Prashant Sawant, Rakesh Udiyar and Shivoham, Yoga by Anushka Parwani and Rupal Sidhpura, Diet & Nutrition by Luke Coutinho and Rujuta Diwekar, Pilates by Namrata Purohit, and Mental wellbeing by Vrinda Mehta.

    ·         Food (12 pm to 12.30 pm): Home recipes made easy with Chefs like Kunal Kapur, Rakesh Raghunathan, and Sanjyot Keer.

    ·         Entertainment (8 pm to 9 pm) – Unplugged music by Jasleen Royal, Folk Music by Mame Khan, Songs by Dr. Palash Sen and Sukhbir, Percussions by Bickram Ghosh and Storytelling by Annu Kapoor.

    Supermoon Live to Home aims to encourage social distancing while keeping you positively engaged and entertained. Enhancing the entertainment experience for users, special sets will be created to stream the content live. Users will also get an opportunity to watch their favourite celebrity creators create and perform in an informal set-up.

    Swaroop Banerjee, COO and Business Head, ZEE LIVE, said: “ZEE LIVE was started with a dream of bringing you the best of live entertainment experiences across culture, education, music, and comedy. In difficult times like these, we still want to live up to, and deliver on our promise to keep you safe at home, and at the same time, being engaged with us. We are glad to announce our scintillating offerings for our family of fans and subscribers of ZEE5 with daily two hours of content on entertainment, food, and fitness. I would like to thank all the talent which has come together to keep you engaged with us.”

    Tarun Katial, CEO, ZEE5 India said, “We have seen a spike across key metros with audiences continuing to consume a wide variety of content across languages on ZEE5. We are excited to collaborate with ZEE LIVE to bring the best-in-class content to our subscribers anytime and across devices. We hope our new offerings will help in keeping our viewers engaged and entertained while they are safe at their homes.”

    Shivoham quoted, "I am excited to be part of this new initiative by ZEE LIVE which will be streamed on ZEE5. Let us all come together and conquer this phase while keeping ourselves fit! Let's make use of this time and learn the new way of workouts which are easy to do at your home ."

    Mandira Bedi said, “Live to Home is a wonderful initiative by ZEE LIVE. I am glad to share some workout videos and motivate you'll to stay fit and safe. I would urge everyone to have a routine and use your time to exercise daily and stay positive.”

    Mame Khan quoted, "Music is something which keeps us connected. I hope my music videos will be a magical experience for the entire family. I am glad to be associated with ZEE LIVE who is providing a platform to everyone to stay motivated and you can watch me perform on ZEE5"

    Dr. Palash Sen said, “Our band Euphoria has been churning out music videos regularly on our YouTube channel and all social media platforms to engage with our fans. I am glad to extend our music to the subscribers of ZEE5 and ZEE LIVE for this initiative. I hope our music will spread positive vibes and keep you motivated and entertained through these difficult times.”

  • PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

    PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

    MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country, PokerBaazi.com, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (DYWA). The platform has organized a special tournament series on their app to support the cause. The brand will be donating the entire tournament fee raised from the main event as well as an equivalent amount from the company’s side towards supporting daily wage workers with ration and money.

    The development comes as the company believes in joint efforts by every responsible corporate to overcome these harsh times and wants to extend aid to the most vulnerable section of society. Also, through this initiative many players associated with the company are likely to come together to make their contribution.

    Mr. Navkiran Singh, Founder and CEO at Baazi Games, the group entity of PokerBaazi.com, said, “The entire world is going through a very tough time and the situation is extremely unfortunate. We believe that only collaborated efforts from all will help the world sail through this pandemic. We consider ourselves fortunate to be able to extend our support and be a part of the battle against coronavirus. We wisheveryone to stay safe and careful during this time.”

    This comes at a time when the fantasy sports business vertical of the group, BalleBaazi.com, is highly affected by the global lockdown. Singh feels optimistic about things getting better soon and added,”Fantasy sports gaming in India has very bright prospects and we are confident that things will get to motion as soon as things get better on ground. In the meanwhile, we have to come together and help the needful for their sustenance.”

    In the past as well, PokerBaazi.com has been associated with various causes to uplift underprivileged sections of the society.  The company last year had organized a motivational session with Olympics Bronze medallist, Vijender Singh and has actively participated in numerous social initiatives like Kerala Flood Relief, Clean Yamuna campaign and sustainable food development systems for underprivileged children. 

  • Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

    Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

    MUMBAI: Tattvan, the first-of-its-kind telemedicine healthcare E-clinics has introduced – “Swastha Samarth” Initiative to support during the lockdown situation in India. Through this initiative, Tattvan is empowering medical practitioners and professionals to continue with patient care and consultation. The patients can connect with doctors via Tattvan’s application available on Android and ioS or online through tattvan.com

    Tattvan has launched the “Swastha Samarth” initiative and has pledged to support small-town doctors through our telemedicine application. Since most of the clinics and OPDs are closed during the lockdown period, regular chronic patients like diabetes, asthma, cancer, hypertension, etc are suffering due to lack of medical assistance.

    This initiative also supports employees and their family members of corporate who are partnered with Tattvan. They will be provided with free consultation for up to 4 family members, during the national lockdown period.

    Mr. Ayush Mishra, Founder, and CEO, Tattvan said; “At this catastrophic time in India, we believe it is our duty to care for each other and support in the best possible way. The aim and motto of my organization are to provide best medical facilities to where it cannot reach. Hence at this time, we have pledged to offer our platform to doctors in small towns for free to offer their medical practice to their patients. We are also offering our call center and tech support to doctors for free in these times. Any doctor can approach us and our team will onboard them for free for the next 3 months.”

    “We will keep on exploring more and more ways where we can support India’s fight against diseases and improve healthcare facilities in whichever way we can”. – he added.

    Through Tattvan’s initiative patients will be able to pay for their OPD fees online on our platform and we will pass that complete fees directly to the doctor.
     

  • Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    New Delhi: Aajtak.in has again established its dominance in Hindi news space across digital platforms (Desktop, mWeb, App & Social). The latest Comscore data (February 2020) is a clear reminder of the trust of the Indian consumers on the Sabse Tez news brand. Here’s how Aajtak.in reinforced its top spot, among all verticals of the digital segment:

    Desktop

    Aajtak.in continues to hold the top spot in the Desktop segment. With 2.80 Million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore, MMX, Custom List of Hindi News Publishers, Unique Visitors, FEB’20, India)

    Mobile

    Whether it is mWeb or Mobile App, Aajtak.in has engaged users through both publishing platforms. With over 53 Million Unique Visitors, It holds the No.1 position on mWeb. While content consumption and engagement is growing in India for mobile app, with over 500 million minutes spent & 4.41 million unique visitors, Aaj Tak mobile app continues to be the No. 1 Hindi news destination. Mobile is the preferred medium for most of the daily news consumers, as they get their news on-the-go, whether its short snippets of topical information or long-format content or even video. (Comscore Mobile Metrix, Custom list of Hindi News Publishers, Mobile Web & App, FEB’20, India). 

    Video

    With over 1.5 Billion Video Views in a month, Aaj Tak holds the title of No. 1 Hindi News Video Publisher across publishing platforms.

    Social Media

    With 23 Million Social Media Post Interactions and a collective social fan base of 65 million, Aaj Tak has become the voice of the people on social media as well and is the No.1 Hindi news brand on Social Media (Source: Crowdtangle, Post Interactions, Facebook & Instagram, FEB’20).

  • VidMate Appoints Ventes Avenues as its Exclusive Sales Partner for India

    VidMate Appoints Ventes Avenues as its Exclusive Sales Partner for India

    MUMBAI: VidMate, a free video downloader app has appointed Ventes Avenues as its exclusive sales partner for India to look after VidMate in-app advertising inventory in India. VidMate currently has 180 Million MAU and 40 Million DAU in India.

    VidMate’s USP lies in the fact that it seamlessly steps in to fill in the void by capturing video streaming from popular websites and saving it as a file on your device. Its strength lies evenly across 1500+ cities/towns/ with special mention of 67% audience from Tier 2, 3, 4 markets.

    Key points to be noted on VidMate are that 82% of the audience is between 18-34 age group. Daily average time spent is 26 minutes (beating the industry estimate of 25 minutes). Google searchfor VidMate is 4x more than that of other similar OTT apps. Devise break up of VidMate users is: Xiaomi 26%, Samsung 23%, Vivo 14%, Oppo 13%, Realme 5%. Furthermore, it supports sharp interest & language targeting and third party click & impressions trackers.

    Harry Yang, Sales Director of Flat Ad, which is global exclusive agent of VidMate, says “VidMate was incubated in UC Web back in 2013, it has witnessed 500 million downloads till now from over 180 countries who like to get free HD videos and music along with MP3 files from multiple  platforms. VidMate is a free and safe application which provides reliable downloads all over the world. This has helped us recognise the opportunity of mobile advertising and hence we have decided to partner with Ventes Avenues in India. Their experience clubbed with their network will help us make good inroads in a short amount of time by offering innovative advertising solutions and services in the mobile branding space in India. ”

    Fauzan A Rahim, Co-Founder Ventes Avenues, commented “We at Ventes Avenues are delighted to represent VidMate in India. Ventes believes in pushing the envelope by continuing to partner with new publishers who have captured the Indian audiences with their ground-breaking numbers.
    Recently, since we are all under lockdown; we have seen a huge surge in OTT consumption in India(83% of VidMate users are using 4G/WIFI), & consequently VidMate numbers have also grown. We are offering high impact, brand safe ad units on VidMate. We have immense trust in this partnership and strongly believe that we can touch new heights together.”
     

  • Promax India Conference and Awards Show postponed

    Promax India Conference and Awards Show postponed

    Given the circumstances surrounding the outbreak of COVID-19 (coronavirus) and the future being uncertain in terms of timings, we have no choice but to postpone the Promax India Conference and Awards Show in Mumbai.

    For more than 17 years, we have the honour to be your association for the community of entertainment marketers and creatives in India. Representing your professional and career development needs remain the benchmark of our organisation, but we take your health and well-being just as seriously.

    While we await the green-light from the authorities, we are exploring alternative dates and related details so that we can bring you the event later in the year. We will release more information in the weeks to come.

    We have at members' request further pushed back the Promax India Awards judging, to allow a little extra time needed for submitting entries for those working from home during the lockdown.
     

  • Neena Dasgupta, CEO & Director, Zirca Digital Solutions Wins the Tech Trailblazer Award

    Neena Dasgupta, CEO & Director, Zirca Digital Solutions Wins the Tech Trailblazer Award

    MUMBAI: Neena Dasgupta, CEO & Director, Zirca Digital solutions has been honoured  with the ‘Female Tech Trailblazer’ of the year at the Tech Trailblazer Awards 2020. She has won the award for the second year in a row.

    She is the first woman from India to win this prestigious award, chosen from 10 brilliantly performing early-stage companies enterprise technology companies across three categories.

    Sharing her thoughts on the award, Neena Dasgupta (CEO and Director, Zirca Digital Solutions) said, “I am thrilled to not only be the first Indian female but also win the award for the second consecutive year. I am proud to represent Zirca and women in the IT field on a global prestigious platform, the Tech Traiblazers. At the core of winning any award if hard work, dedication and complete focus on the goal which is being achieved. None of which will ever be possible without the team who burns the mid-night oil alongside me.”

    The Tech Trailblazers Awards is the first independent awards program dedicated to enterprise information technology start-ups. Every year since 2012, it has identified the most innovative entrants and concepts in enterprise technology: start-ups focusing in areas such as artificial intelligence, big data, networking, storage and virtualisation – recognise technological, commercial innovation and entrepreneurial excellence.

  • Pocket Aces’ Loco upgrades its product offerings

    Pocket Aces’ Loco upgrades its product offerings

    National, 1st April, 2020: Pocket Aces, India’s leading digital media entertainment company, announces a major product update for its gaming app, Loco. Dedicated to democratizing gaming entertainment, Loco will now allow its users to stream on the app, with a specific focus on gaming. This will make Loco one of the earliest entrants in the game streaming space in India.

    The games that streamers on the platform are streaming include the likes of PUBG, FreeFire, Call of Duty etc. The platform will continue to offer its hypercasual gaming and interactive trivia, where it has hosted over 2,000 quizzes with multiple branded games.

    Commenting on the new version of Loco, Anirudh Pandita and Ashwin Suresh, Founders, Pocket Aces said, "In 2018, we launched Loco with two daily quiz shows and within a year, we expanded our services to include hyper-casual gaming. Today, users spend over 30 minutes per day on the app. As the next step in fulfilling our commitment towards building a long lasting gaming and esports ecosystem in India, we are now adding game streaming to our platform. This major update empowers gamers to entertain India and display their skills in different popular games, right from the comfort of their homes. In the coming months, we will roll-out an exciting array of new features and original gaming content.”

    Loco, in association with Fnatic will exclusively live stream #GamingForGood, a PUBG Mobile charity tournament that will take place from 3rd to 5th April’20 between 3pm-9pm. This is an initiative taken to raise funds and help some of those affected due to the currently ongoing COVID-19 pandemic. Top 20 teams from the South Asian PUBG MOBILE circuit will compete for prizes totalling to INR 3.5 lakh, which will be donated to charities that teams pick.

    According to FICCI and Ernst & Young's report titled, 'The era of consumer A.R.T', India's online gaming segment grew 40% in 2019 to reach INR 65 billion and is expected to reach INR 187 billion by 2022, at a CAGR of 43. There has been a significant increase in the number of online gamers, from 183 million in 2017 to 365 million in 2019.

    Since inception, the platform has seen more than 22 million gaming hours spent by users, 3 million cash prize winners and has successfully rolled out more than 2,000 quizzes. Loco is currently available on Android and iOS platforms, and it has a highly engaged community of 2.2 lakh on Facebook, 1.9 lakh on Instagram and 60k on Twitter.

  • mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

    mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

    MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

    This association will help mCaffeine employees and their families to get access to 24*7 medical support and unlimited and free consultations with doctors on call through their helpline number. All doctors are qualified (MBBS or specialization), with extensive training in telemedicine. Post the consultation; a signed prescription will be shared on SMS/WhatsApp & the Clinikk App. If a further diagnosis requires lab tests, the sample will get collected at home. Employees can also order medicines online and can get benefited from discounts. 

    Tarun Sharma, co-founder & CEO, mCaffiene said, “The need of the hour is to extend maximum possible support to your employees and their families. Besides assuring the job and financial security, it is pertinent to take care of their physical and mental well being. In a lockdown scenario when one cannot step out of their home more so because of the spread of a highly contagious virus, its our responsibility to take care of their health needs. We don’t want them to compromise or neglect themselves. In such a panic scenario one may not know whom to approach or where to go. 

    While all employees are working from home; we want them to be tension free regarding any health problems of themselves and their families by providing them door-step medical facilities. Clinikk app which gives a one-stop solution will provide the much required ease and convenience. Employee wellness is prime at mCaffeine. More than 400 people will benefit from this association.’’

    Bengaluru based health tech startup, Clinikk is revolutionizing the approach to healthcare in India, by building a one-stop solution for all healthcare needs at just one-phone-call-away. The ability of Clinikk is to diagnose and treat certain ailments using remote technology instead of person-to-person contact, thereby creating ease of access to medical care. 

    “At Clinikk we believe in becoming the first point of contact for any medical need that a family might have. Being there for them 24*7 ensures that we are able to detect any medical problem proactively at its onset and make necessary intervention before it manifests itself as a more serious issue", Said, Bhavjot Kaur, co-founder of Clinikk Healthcare.

    Apart from doctor consultations, if any medical information is required for eg. partner hospitals, it can be directed to the Health Assistants, who provide relevant, accurate information. Based on seasonal change, medical history etc. – Clinikk provides personalized awareness building information through WhatsApp, SMS and IVR calls. The languages currently supported are; English, Hindi, Kannada, Tamil, Telugu, Malayalam, Bangla, Assamese, Marathi.

  • The Big Stack Poker University joins hands with 9Stacks to produce professional poker players

    The Big Stack Poker University joins hands with 9Stacks to produce professional poker players

    The Big Stack, India’s first ever poker university, has collaborated with another gaming giant 9stacks to revolutionize the world of poker in their own unique way. With this partnership the aspiring poker players in the country will get a dedicated platform to acquire all the inimitable skills required to stand as a poker pro in the industry.

    As a part of this tie-up, The Big Stack will play the role of training the poker enthusiasts on its eccentric platform packed with all inclusive and in-depth knowledge of the game. Whereas, 9stacks will offer the training ground/platform where these poker students can try and test their skills thereby turning into polished and refined poker players. This partnership intends to develop and bring forth the hidden talent spread across various parts of the country.

    Rai Sahib Singh Khurana, Founder and CEO, The Big Stack said, “We are extremely delighted to announce our partnership with 9stack and are confident that our association will certainly revolutionize the world of poker. This first of its kind collaboration will help elevate the standard of poker in the country and will also give a boost to our business. We believe India as a market, holds huge potential for poker to emerge as a mainstream sport and we are all geared up to reap the benefits of the huge opportunity hidden in the industry.”

    Under this endeavor, all students trained on The Big Stack platform will get Rs.2500 free to play on 9stacks and gain the required skills pertaining to poker. Both The Big Stack and 9Stacks will run cross promotions on their respective platforms by strategically placing “Learn” & “Play” links respectively. Besides, 9stacks will additionally offer Rs.15000 to the pokerlearners who will enroll under personalized coaching package on The Big Stack.

    Sudhir Kamath, CEO & Co-founder of 9stacks, added, "We started 9stacks with the aim of taking poker to millions of new players across India. In the Big Stack Poker University, we're glad to have found a partner who shares the same mindset. At present we will start with a few hundred enthusiastic new poker players, but we're confident this will scale up manifold in the coming months and years. Further, by making the course entirely online and video-based with an added dash of testing and competition, I think they've cracked the code on designing an inherently scalable solution. I wish all the best to the Big Stack team in this much-needed endeavour."

    The renowned poker platform 9stacks will also empower coaches from The Big Stack, by offering them meganonredeemable cash money for them to play and do hand history sessions, which will be recorded and made available for all students of the BigStack, the innovative training place for poker players.