ITV

Category: Press Release

  • Audio streaming platform Khabri launches a Talk Show for #VoiceOfBlinds amidst COVID-19 – Sachche Nayak

    Audio streaming platform Khabri launches a Talk Show for #VoiceOfBlinds amidst COVID-19 – Sachche Nayak

    Khabri, India’s fastest growing audio content platform in regional language, has launched a celebrity-based talk show that will be aired beginning this Saturday. Launched as a part of #VoiceofBlinds initiative by the platform amidst the current situation of lockdown in the Covid-19 pandemic, the show accentuates the need to help the blind population in the current crisis. While touching is a way of life for the blind, the current situation has prohibited touching to control the spread of the infection. The talk show, which is titled “Sachche Nayak”, will be aired every Saturday at 7 pm. A key objective of the talk show is to raise awareness about the current situation, educate Khabri users to stay indoors and take necessary precautions. It will also appeal to users to come forward and help the blind community. Bhojpuri actor, social worker and ex radio producer, Shailesh Sinha will host the talk show. The key highlight of the talk show would be an insightful conversation with a guest celebrity. The launch episode will feature Bhojpuri Superstar Dinesh Lal Yadav (Nirahua) followed by other Sachche Nayaks in episodes to come. They will talk about life in lockdown, the impact of the pandemic on their daily lives and educate people to take necessary steps needed to combat the grim situation.

    Dinesh Lal Yadav (Nirahua) expressed hope that the talk show will help spread awareness about the pandemic and rescue the blind community in this hour of crisis. Nirahua said, “Our country is home to nearly 40 million blind people. These people need special care in the current situation. We must offer a helping hand to the blind community in this difficult time.”  

    Emphasizing the need to raise awareness in the current situation, Mr. Pulkit Sharma, Co-founder & CEO, Khabri, said, “These are testing times for the nation and require all sections of the society to understand the potential threat of the pandemic and exercise utmost caution. Our new talk show Sachche Nayak will reiterate the need to stay indoors and maintain social distancing in this hour of crisis. It will provide useful information about the consequences of the current situation and how life may change for people once the crisis is finally over. In addition, the show will touch upon everyday life related discussions and conclude with a 5 minute interaction with Khabri users.”

    The talk show is among the several new initiatives the company plans to reach a wider audience and democratise the audio platform for regional language users. It would further promote the company’s vision of becoming the go-to platform for creation and consumption of audio-based content in various categories and languages.

  • InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity

    InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity

    As coronavirus outbreak drives daily-wage earners out of employment, InCred has launched #InCredForHumanity campaign to support their cause. The campaign is launched in association with NGO Goonj and The Art of Living Foundation and will support the daily wage earners with essential food supplies.

    As part of the campaign, InCred has initiated a donation drive across various social media platforms. It is appealing everyone – including employees, existing customers, and partners – to support the cause with their financial contributions. All proceeds will be collected by Goonj and be used to deliver comprehensive family kits of essentials (such as dry ration, personal care material, etc.) to more than a million people. The respective donors can also avail a 50% tax deduction under Section 80G of the IT Act.

    Kamlesh Dangi, Group Head – Human Resources, InCred said, “The global economy is going through trying times at present. We all must come forward and join our hands to support those who need it the most right now. The #InCredForHumanity campaign has been launched solely for this purpose. It will encompass targeted delivery of essential aid via Goonj. We ask you to donate as generously as you can and prevent people from falling prey to destitution.”

    India is currently under a 21-day lockdown to contain the spread of coronavirus and has caused large-scale urban-to-rural exodus. With it, economically marginalized people, especially the daily wage earners, are finding it hard to buy essential goods including food. Your small support can go a long way for the ones who need it and, perhaps, even save people from starvation.

    You can also make the donations by following this link: https://bit.ly/3bymgu5.

  • JK Technosoft Ltd is organizing live webinar on ‘Chatbot at work in Just 5-days’ to support business continuity amidst COVID-19

    JK Technosoft Ltd is organizing live webinar on ‘Chatbot at work in Just 5-days’ to support business continuity amidst COVID-19

    Due to the enforced lockdown, businesses are struggling big-time especially those involved with customer service like e-commerce, Retail, Healthcare, Travel, Insurance, Logistics etc. According to a report by Deloitte India published in 2019, the Service sector accumulates to 61.5% of India’s GDP, which is fairly higher than China (52%). The service sector has a huge reliance on the customer service/support industry to carry its operations. With the lockdown in place, the customer service teams, through trying their best to adapt themselves to work remotely and with less resources, are still far away to adapt to the current scenario. Customers on the other end are facing difficulty in reaching out to get the required support they need resulting in long queues of support requests, unanswered calls or emails, and delays in resolving customer queries.

    Today when the companies are opening up to try new-age technologies to make pace with the fast-moving world, involvement of technology in the form of AI-enabled Chatbots can be the new means to support various industries in this crucial period in which the whole nation is engulfed in. Chatbots can help in ‘Optimising Customer Support Function to Reduce Impact of Peak Customer Queries’.

    Realizing the situation, JK Technosoft’s Digital & Innovation team is working round-the-clock to deploy Chatbot service in just 5 days. Chatbots provide an excellent way to ramp up customer resolutions quickly and can help companies get the resources they need to keep their standards of customer service high.

    The webinar will have Mr. Praveen Kumar, Vice President, Digital & Innovation, JK Technosoft Ltd and Mr. Shankar Kamra, Technical Lead, JK Technosoft Ltd. as the lead speakers. The webinar will go live on Tuesday, 14th April 2020.

    Commenting on the webinar, Mr. Praveen Kumar, Vice President, Digital & Innovation, JK Technosoft Ltd. said, “In light of the current scenario in the country, we wanted to ensure people still had the opportunity to enhance their knowledge and at the same time help businesses to optimise their operations. We want to support people in every way possible at this challenging time.”

  • The Vodafone pug is back – telling everyone: Our network is at home with you

    The Vodafone pug is back – telling everyone: Our network is at home with you

    MUMBAI: In these trying times of social distancing and stay-at-home lockdowns, telecom networks are our only window to the outside world. They are like Oxygen as these telecom networks help families and friends stay in touch with one another as human beings around the globe and to stay connected to anything at all….

    So while VIL has been doing its very best to keep the nation connected, we thought it’s time to bring back our best-loved icon to reinforce the importance of staying at home and staying connected with Vodafone through these difficult circumstances, albeit in its endearing way.

    The Vodafone pug is back – telling everyone:

    Our network is at home with you. Stay home, stay safe. Stay connected with Vodafone.

    #StayHomeStaySafe

  • Perfect Relations introduces 24×7 War Room for clients Amid COVID 19 crisis

    Perfect Relations introduces 24×7 War Room for clients Amid COVID 19 crisis

    MUMBAI. As corporate India grapples real-time with the fallout of COVID; managing exigencies of business continuity, the challenges are many. But misinformation and fear are ever present risks that make the task more complicated.

    CEOs are faced with unprecedented interruptions that have no parallel in history. There is no way to forecast the timeline of this crisis or predict when it may taper off.

    Perfect Relations, the smartest go-to Comms & Image agency of 26 years, has nimbly turned around its inhouse top level strategic team into a 24×7 War Room. Partners & Specialists from its top management team are hands on in this crisis unit. About 2-3 senior management level meetings happen in this virtual war room which also stays connected with the media and other outreach communities.

    Dilip Cherian, Image Guru & Founder – Managing Partner at Perfect Relations, said, “Our objective is to allow Corporates access to a Single Source Solutions Provider with fresh approaches and rapid turnaround. We believe this is vital for clients to successfully navigate through the disruptions which now define the New Normal.”

    Perfect Relations is working on a war footing to offer solutions that matter the most to clients right now and will persist until the curve flattens & the citizens, economy & markets recover.

  • #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

    #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

    MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply.

    The company earlier has announced a donation of high-quality N95 masks & protective suits to multiple Hospitals for helping people fighting against the coronavirus pandemic.

    #WorkForDoctors is a non-profit initiative to help doctors and hospitals with a free supply of protective gear such as N95 masks and PPE kits to fight with COVID19. This initiative is jointly managed by #ARM Worldwide, Huami’s Amazfit and PR Innovations with a dedicated team to streamline queries & counselling for doctors, hospitals, and government.

    Through #WorkForDoctors campaign, the company aims to reach out to hospitals and doctors who are facing a shortage of masks and hygiene essentials. Whatsapp Helpline 91-85954 38550 is receiving constant queries and requests from various doctors across India. The company has recently donated N95 masks to AIIMS New Delhi, Deen Dayal Upadhyay Hospital New Delhi, Ram Manohar Lohia Hospital New Delhi, Human Care Medical Charitable Trust, Dwarka and SN Medical College Agra, CMO Ayodhya Govt Hospital, CMO Noida Hospital.

    The campaign’s primary aim is to help create conversations about helping doctors and why sharing this helpline number makes a difference in current healthcare stress. The secondary aim is also to combat the on-going crisis and to seed the thought of people doing their part in helping the doctors by conducting engagement activities. This initiative is amplified through a microsite https://workfordoctors.in & social media to make it the ‘need of the hour’ and make people aware of the part doctors are playing in the COVID-19 pandemic. The company also launched two videos for spreading awareness about the cause.

    Speaking on the initiative, Honey Singh, CEO (PR & Content Marketing) #ARM Worldwide, says “It is very overwhelming that we can make the best use of all the resources for our frontline fighters. #WorkForDoctors campaign is helping us in reaching out to the right authorities and doctors who are contributing their best to fight against the coronavirus pandemic”

    He also added “We are getting more than 100 calls every day till early morning. This includes support requests from Army Hospitals, Government authorities, small practitioners & relatives who are worried about their doctor members in the family. We would also like to thank the ministry of communications for extending the support of India Post”.

    Reference:

    YouTube campaign link  https://youtu.be/MlixKvJsPyw

    Instagram Link https://www.instagram.com/p/B-rRz5TBGQc/?utm_source=ig_web_copy_link

  • Kellogg’s brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

    Kellogg’s brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

    MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having to serve children multiple meals through the day with some innovations in each dish. The research was supported by the fact that the online searches for recipes had also seen a spike. Kellogg’s, in its endeavor to help parents tackle this challenge, curated snackable content of ‘21 recipes for 21 days’, developed by Consulting chef, Ranveer Brar. The campaign was launched digitally by Chef Ranveer himself along with his son through a live session titled #KidsKitchenWithRanveerBrar on user generated content platform Momspresso Hindi’s Facebook page. Interacting with consumers, the duo demonstrated interesting ideas to add a fun twist to popular breakfast options and dial up the taste factor with a dose of nutrition. The session received an enthusiastic response from consumers having generated 465k+ views.

    The all-digital campaign is activated across major digital formats ranging from YouTube to Facebook along with a blog on the same 21 recipes on Momspresso.com. The content for Facebook and Instagram is designed for the parents’ ease through simple ‘3-step recipes’ while the YouTube search is captured through Chef Ranveer’s live recipe videos. Additionally, this was a first for Kellogg to experiment with Facebook Canvas thus continuing its effort to put parents’ convenience at the forefront.  The digital campaign has collectively reached 20+ million viewers.

    Sharing an insight into the campaign, Sumit Mathur, Director Marketing, Kellogg South Asia said, “Trying times like these present brands with an opportunity to showcase agility by creating authentic solutions for the consumer’s real-life issues. Our team at Kellogg has done exactly that by partnering consumers in their hour of need and responding with the initiative in 72 hours flat. We believe that coupling the brilliance and creativity of Chef Ranveer with the grain-based goodness of Kellogg’s products would make for the perfect daily breakfast innovation. The ‘21 Days 21 Recipes’ initiative is already receiving raving reviews from consumers.”

    Speaking about the response from the viewers, Ranveer Brar, Consulting Chef with Kellogg India said, “As a parent first, I feel responsible for my child to ensure that he eats right food at the right time. Being a chef has helped me use my knowledge and make simple recipes, which are good in taste and nutritious. I had a lot of fun curating recipes with Kellogg’s cereals with my son and I encourage all fellow parents to learn and create a better generation through healthy and mindful eating.” 

  • McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

    McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

    MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to keep the youth of the country productively engaged in these unprecedented times and upskill them for a strong comeback as soon as normalcy resumes.

    The company has adapted many of its classroom training modules digitally, and introduced e-learning modules, quizzes, masterclasses by managers and many more creative learning sessions, which employees can access on their phone while in quarantine at home. This initiative by Westlife Development is aimed to make sure that the team continues to learn and grow even when they are staying home.

    The e-learning modules include McCafé masterclass, equipment masterclass and a number of development and orientation programs for employees across different positions in the restaurants, among others. The initiative is set to benefit the company’s close to 10,000 employees, who can access these modules at the click of a button on their digital devices including mobile phones.

    The company has created a strong framework to support employees through the process and track their progress on a regular basis. This has been enabled by the company’s strong digital capabilities that have been developed to support agility and innovation.

    Speaking on this one-of-a-kind initiative, Seema Arora Nambiar, Senior Vice President, Menu, Marketing and People Resources at McDonald’s India West and South says “At McDonald’s India, we are committed to the well-being and growth of our people. In these unprecedented times, we have created this unique program to make sure that our crew is empowered to use their time efficiently. Through this, we hope to keep our people engaged, connected and motivated, so they are able to come back to work better and stronger.”

  • DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

    DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

    De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

    De Beers Group is a 50/50 joint venture partner with both Botswana and Namibia in the recovery and sorting of rough diamonds. Its contribution in both countries forms part of a larger effort across De Beers Group’s four producing countries including Canada and South Africa to support governments and communities in the procurement of medical supplies, logistical support, vulnerability assessment support plans, food security for vulnerable households, water supply to communities, community COVID-19 awareness and education, and local clinical support.

    Bruce Cleaver, CEO, De Beers Group said: “With our contribution of $2,500,000, De Beers is supporting the unprecedented efforts of healthcare professionals, community leaders and all those confronting COVID-19 in the countries and communities in which we live and work. We have refocused our business in our host communities to support the response to the pandemic and our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery.

    “We have long-standing partnerships with the people of Botswana and Namibia spanning decades. The men and women of De Beers are proud to stand with them now in this moment of crisis and we will stand with them as their partners on the road to recovery and renewal.”

    De Beers Group has designed a comprehensive Community Response Plan (CRP) to provide the most effective and relevant support to host communities. The CRP has been developed through engagement with community, traditional and faith leaders, and government agencies to understand their needs and ensure De Beers Group is providing the right support at the right time, both during the pandemic and into the vital economic recovery phase.

    De Beers Group will continue to engage regularly with government and community leaders to aid their response to the crisis, and further announcements will be made regarding its contribution to response efforts in Canada and South Africa.
     

  • ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

    ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

    MUMBAI: E-commerce marketplace ShopClues announced a quick two-day delivery of orders of essential items for its customers in Delhi and Gurgaon. The service has gone live starting today i.e. April 7, 2020. India is currently under a 21-day lockdown order by the government to combat the spread of COVID-19. 

    The main aim of this initiative by ShopClues is to enable its customers to have access to their daily and medical needs without having to step out of their homes and further exposing themselves to the risk of the contagion. The firm has also recently introduced contactless delivery encouraging customers to pay online for their purchases. All ShopClues packages will be dropped at the doorstep to avoid human contact.

    “In this current situation, what is important is that our customers have quick access to products that are essential for their daily living without having to step out of their homes to make these purchases and still have them delivered at home as early as possible. The essentials include items related to Personal hygiene and safety, Groceries, OTC Medicines, Medical Equipment, etc. Our two-day delivery initiative will fulfil all these requirements. To make this possible, we are very closely aligning our technology and logistic teams so that service to the customer is seamless and quick,” said Sanjay Sethi, Chief Executive Officer, ShopClues. 

    The online platform will begin with the two-day delivery in Delhi and Gurgaon and further expand this service across NCR very shortly.