ITV

Category: Press Release

  • OPPO stands in solidarity, pays tribute to warriors fighting against COVID-19

    OPPO stands in solidarity, pays tribute to warriors fighting against COVID-19

    Uniting with the nation in the war against COVID-19, OPPO has paid tribute to the real warriors battling at the frontline against the pandemic in India. OPPO has rolled out ‘Hope is a form’ – a digital campaign to salute the brave-hearts working tirelessly at the forefront to serve the nation. The campaign symbolizes hope in the form of frontline warriors such as doctors, nurses, delivery agents, housekeeping staff etc. who are stepping out of their own homes to make our lives safer and simpler amid this public health crisis.

    Talking about this initiative, Mr. Sumit Walia, VP, Product and Marketing, OPPO India said, “The ‘Hope has a form’ campaign is an effort to instill hope and pay tribute to these “everyday super-heroes” such as doctors, medical personnel, cleaning staff for their service during such crucial times. The entire nation owes each one of them a tremendous debt of gratitude. The brand film is just a small attempt to recognize and express our gratefulness towards these warriors who despite all the odds are fighting through the contagion for all of us.”

    The campaign video celebrates these heroes through heart-warming posts on OPPO’s social platforms. In addition, the brand film also throws light on these everyday brave-hearts who are selflessly making our lives safer and together with their support, we are going to come out of this darkness.

    Standing tall with its commitment to extend every possible support to overcome the difficulties, OPPO has also partnered with the Greater Noida Industrial Development Authority, ISKCON Gurgaon, ISKCON Delhi, ISKCON Mumbai and The Society for Cyberabad Security Council (SCSC) to serve food to thousands of people stranded due to the pandemic. OPPO has also distributed face masks to the Uttar Pradesh Government for the use of healthcare providers.

  • Likee backs PM’s call for social distancing

    Likee backs PM’s call for social distancing

    MUMBAI:  Short video platform Likee has taken yet another step towards fulfilling its corporate social responsibility by urging all to comply with Prime Minister Narendra Modi-led Indian government’s call for staying at homes during the lockdown triggered by COVID-19 aka Coronavirus pandemic. The message was also conveyed by the global platform on some of the most reputed TV news channels during PM Modi’s address to the nation formally announcing the lockdown extension.

    The platform, home to tens of millions of users from India as well as other countries, has constantly been striving to ensure that its users adhere to social distancing and bolster the worldwide war against the dreaded novel virus. One #LockdownkiHalat hashtag, which is among the top trends on the app, asked all users to share how they are spending time at their homes during the (previously 21 days’) lockdown to save themselves and the society on the whole. The hashtag clocked more than 211 million views. The app also has a dedicated COVID-19 dashboard, furnishing data from different states in India as well as other countries, sourced from the Union Ministry of Health and Family Welfare along with the World Health Organization (WHO).

    Taking the stride further, the global app by Singapore-based BIGO Technology Pte Ltd has now asked all to #StayHomeWithLikee. As part of the initiative, Likers have been asked to indulge in creative video making and spend their lockdown time with a positive spirit. Likee influencers including Anushka Sen, who is a popular television actress, too will create and post videos around the theme.

    Recently, Likee partnered with Jjust Music and Cape of Good Films to promote #MuskurayegaIndia, which is an attempt by the Bollywood fraternity to spread positivity in these trying times and reassuring that India will smile again. PM Modi himself had taken to microblogging site Twitter to post the music video of the song that starred superstar Akshay Kumar, Ayushmann Khurrana, Kriti Sanon and Ananya Pandey, among others. Actor-producer Jackky Bhagnani and Bollywood singer Palak Muchhal went live on Likee to spread the message among users that everyone needed to stay home and stay safe.

    Likee spokesperson Mike Ong said, “Likee is always committed to undertake social responsibility and make a contribution to the local society. With a variety of initiatives to support the efforts of the Indian government, Likee has emerged as a responsible global platform in the wake of the COVID-19 outbreak.”

  • Safeguard Vulnerable Societies With Face Masks By Streaming On Gaana

    Safeguard Vulnerable Societies With Face Masks By Streaming On Gaana

    The country is facing an unprecedented challenge with communities and livelihoods affected by the growing COVID-19 pandemic. With people coming together to help each other during this outbreak, India’s largest music app Gaana is showing solidarity and support to this shared challenge by helping the most vulnerable communities across India prevent and respond to the pandemic.

    The brand has partnered with leading non-profit organization Give India to provide life-saving masks to the most vulnerable sections of society during the ongoing lockdown. Gaana has empowered its users to be able to contribute to this noble cause by streaming more music on the Gaana App. Gaana will endeavour to supply around hundred thousand masks of various types to ensure the protection of these peoples.  

    So, the next time you listen to a song on Gaana remember you are streaming more than a song!

  • MSI engages with consumers through creative campaigns & fun contests amidst lockdown

    MSI engages with consumers through creative campaigns & fun contests amidst lockdown

    MSI, a world-leading gaming brand has introduced engaging contests and creative campaigns on its social media handles to help consumers beat quarantine. These contests aim to establish a deep connect with their audience and encourage them to spend their days productively and efficiently. 

    As a part of the entire campaign, MSI has introduced 2 contests every week on its Instagram and Facebook handle until the lockdown is uplifted, inviting entries from all over the country. With the spare time at hand, many consumers are spending time on their social handles and taking part in the creative yet fun challenges like The MSI Minecraft, Lucky Doodling, Spot the Difference and Lucky DYI.  With multiple people engaging in these activities, MSI has already attracted 8 million consumers and helped them reignite their inner artists. The brand is also gratifying the winners with Steam Wallet Codes.

    Commenting on the campaign, Mr. Green Lin, Regional Marketing Manager, MSI, commented, “At a time like this, everyone is looking for ways to invest time in things they like doing the most. At MSI, we want to take this opportunity and help our consumers realise their creative potential through various activities curated for them to spend their time productively. Along with these activities, we have also introduced MSI Creator Awards for creative professionals to exhibit their talent and showcase it to the world. We hope that our consumers stay home and enjoy these activities as we continue to engage with them through various platforms.”

    In addition to this, MSI has also announced the MSI Creator Awards which is honouring the creative professionals all over the world who are dedicated to 2D Graphic Design, 3D Animation and Video Editing creative fields. The concept theme, “Let your inspiration take off and shine like no other” is focussed on elevating the consumer’s creativity and originality along with enhancing their skills. The final round of entries will be judged by Luba Lukova, Visual Artist; Jean Denis Haas, 3D Animator and Cinecom, Film Editor and the winner will be announced on May 13th, 2020. Lucky winners will get a chance to win Content Creation Series laptops such as Prestige 14.

    As the current times are unprecedented, MSI is contributing its bit to keep its consumers happy and inspiring them to create their own special moments during these tough times.

  • NODWIN Gaming signs on PR Firm Actimedia for nationwide mandate

    NODWIN Gaming signs on PR Firm Actimedia for nationwide mandate

    MUMBAI: India’s largest esports company NODWIN Gaming has signed on Actimedia India Pvt. Ltd., as its PR and communications partner effective 3 April, 2020. Actimedia is a two-decade-old leading public relations agency that delivers integrated communications and digital strategy solutions from its offices in Delhi, Mumbai and Bangalore.

    “This is a very exciting time in the business lifecycle for NODWIN. We have grown by 80 per cent in the last year, expanded our global footprint by entering the Middle East and South Africa, and are now looking at making the next big push – both in terms of creating global IPs and gearing up for D2C business. We are delighted to get on board Actimedia as our PR partners and are looking forward to a long partnership with them. Their expertise in building an exciting brand imagery that aligns seamlessly with our business objectives forms the crux of this partnership,” said NODWIN Gaming group chief executive officer Sidharth Kedia.

    “NODWIN Gaming is a dynamic brand that has captured the e-sports market with its innovative IPs, and some very exciting esports properties like the DreamHack and ESL India Premiership. NODWIN Gaming has been constantly improving its portfolio to grow the nascent yet quickly evolving esports vertical in the country.We are looking forward to taking this adrenaline-pumped ride to the next level,” said Amitabh Saksena, director, Actimedia India Pvt. Limited.

  • Triveni Digital hosts virtual event to maintain service stability for broadcasters

    Triveni Digital hosts virtual event to maintain service stability for broadcasters

    MUMBAI: Triveni Digital has launched a web-based event, in place of the company's participation at PBS TechCon and the 2020 NAB Show, to help broadcasters maintain service stability and business continuity. The virtual event will take place on business days between 15 April 15 and 24 April, providing broadcasters with in-depth information on the company's latest innovations in digital TV data, metadata management, and service quality assurance solutions and offering personalized one-on-one sessions with Triveni Digital team members.

    "Keeping with our strong commitment to business continuity, Triveni Digital is dedicated to maintaining the same level of service stability and product satisfaction that our customers are accustomed to," said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. "With canceled industry events and travel restrictions in place, broadcasters need access to vital information on how to uphold service continuity. We are excited to present the industry with this virtual event, which can be enjoyed from the safety of your own home."

    The virtual event, held daily, will include an update on Triveni Digital's latest innovations. Breakout sessions will provide insights into the benefits of using a SaaS-based business model for ATSC 3.0, offer a comprehensive overview of the ATSC 3.0 broadcast chain, and discuss NextGen TV applications. The virtual event will also highlight the recent updates made to the company's StreamScope Analyzer and StreamScope Enterprise solutions, which bring increased efficiency and enhanced service quality assurance to broadcasters. Broadcasters also have the option to request customized topics through the online event portal.

    The virtual event will be available between the hours of 9 a.m. and 4:45 p.m. EDT. Reservations can now be made online. Alternatively, broadcasters can email Triveni Digital to schedule an appointment.

    Triveni Digital is a leading provider of programme guide and metadata management, data broadcasting, and service quality assurance solutions for broadcasters and service providers. Renowned for their ease of use and innovative features, Triveni Digital's solutions enable customers to deliver enhanced programs and services to television viewers. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. As a leader in ATSC 3.0 solutions, a key contributor to standards development, and active participant in next-generation ATSC trials and deployments, Triveni Digital is leading the charge to a new, exciting broadcast television future. More information is available at www.TriveniDigital.com.

  • Muskurayega India – an initiative by Jackky Bhagnani’s Jjust Music and Cape of Good Films will now reach millions through the Likee community

    Muskurayega India – an initiative by Jackky Bhagnani’s Jjust Music and Cape of Good Films will now reach millions through the Likee community

    Some of the biggest names from the Bollywood fraternity have assembled for a music video that encourages people to be strong to confront coronavirus pandemic. Leading short video platform Likee too has stretched out a helping hand as a promotion partner for the song titled ‘Muskurayega India’, which is produced by Cape of Good Films and Jackky Bhagnani’s Jjust Music. In the song, Bollywood bigwigs reassure people in the wake of the ongoing countrywide lockdown that normal days would get back on track.

    As part of the partnership, Likee will urge people to watch the song on YouTube to ensure maximum views. Revenues earned and amount pledged through this initiative will be donated to the PM-CARE Funds and the Maharashtra Chief Minister Relief Fund. Likee has also invited Likers to create videos on the song and post it with #MuskurayegaIndia, which is already trending on the platform.

    Prime Minister Narendra Modi also took to social media site Twitter to share the music video. Lauding the Bollywood stars, the Prime Minister called it a “good initiative by our film fraternity”.

    The stars who have appeared in the video are Akshay Kumar, Tiger Shroff, Rajkummar Rao, Kartik Aryan, Ayushmann Khurrana, Vicky Kaushal, Kriti Sanon, Bhumi Pednekar, Siddharth Malhotra, Ananya Panday, Kiara Advani, Rakul Preet Singh, Taapsee Pannu, Team India’s firebrand opener Shikhar Dhawanand Jackky Bhagnani . Practicing social distancing and lockdown norms, the video has been shot at the homes of these B-Town celebrities itself. Other than these celebrities, Mumbai Police personnel have been portrayed in the video as the real heroes in these trying times.

    Speaking to Abhishek Dutta, Head of Likee India, in an exclusive live session on Likee, Jjust Music owner Jackky Bhagnani said, “Every performer you see in the video supported the initiative whole heartedly. They all shot their part at their homes and shared, following which the video was created. The idea is to ramp up charitable donation to help those suffering due to coronavirus.” He further urged Likers to ensure that they liked and shared the video so that maximum help could be delivered to the needy.

  • Explore the real India through EPIC Specials on EPIC Channel

    Explore the real India through EPIC Specials on EPIC Channel

    MUMBAI: The rich diversity of India makes it a unique land filled with varied kinds of exciting stories, from art to travel to sports to entertainment, every lane in the country offers exceptional tales. EPIC Channel – India Ka Infotainment, the only Hindi India-centric infotainment channel by IN10 Media, takes pride in bringing these extraordinary stories in distinctive narratives to the audience.

    Under the popular property ‘EPIC Specials’, the channel airs various tales from the length and breadth of the nation between 10 am and 11 am every day. Through these exceptional stories the audience can meet the daredevils behind the adventure sports in the Himalayan terrain, acquaint with the passion for the annual cricket tournament in Himachal Pradesh, Jhiru Cup, witness the unique bond of love between a Forest officer and a female elephant in Kaziranga National Park, discover one man’s fervent passion to preserve the tradition of traveling cinema, among many others.

    Below are some of the extraordinary EPIC Specials

    EPIC Special: Himalayan Misfits

    It's not a thin line but a thick fence that keeps mainstream sports apart from adventure sports. Mainstream sports have players but adventure sports have Misfits – people who are aware of the dangers they have taken upon themselves by making these sports an integral part of their lives. These games have found refuge in the Himalayan terrain. In this documentary, we meet some inspiring Himalayan Misfits who share their on-field experiences, straight from the higher altitudes.

    EPIC Special: Love for the Game      
    Cricket is no less than a religion in India. Every Indian wants to be a part of the prestige and excitement associated with this game. This documentary takes us to Kullu Sarahan – a village situated at 7000 feet in Himachal Pradesh. Here, a cricket tournament called ‘Jhiru Cup’ is the highlight of their annual mela. The Jhiru Cup is as important as the World Cup for the people here. In fact, even the cricket balls used for gameplay are made in the village itself, and you wouldn’t get these balls elsewhere. Watch their love for the sport come to life, in a spectacle of joy, in this EPIC Special.           

    EPIC Special:The Elephant Whisperer and Maya Memsaheb         
    A crew visits the Kaziranga National Park to film the Indian Rhinoceros. There comes a moment when they are trapped between the tall grass on one side, and a herd of elephants on another. This incident shifts their interest from the rhinos to the elephants of the National Park, all because of Debeshwar Pegu. Debeshwar is the Elephant Whisperer, working as a Forest Officer, who saves the crew from one of the elephants about to charge. Discover his story and his special bond with Maya, a female elephant living in the National Park.           

    EPIC Special: Utsav    
    Every corner of the state of Rajasthan is immensely rich in culture and history. 'Utsav' is an extract of this culture straight from the streets of Jaipur – The Pink City. Visit a Rajasthani Mela, where multiple forms of art are exhibited, and people participate primarily to propagate and preserve the culture of their, and our, motherland.               

    EPIC Special: A Tent, a Truck and Talkies

    With new means of entertainment emerging every year, the travelling cinema-man’s trade was just another fatality, like video libraries and single-screen cinemas. Despite all difficulties, Anup Jagdale drives on as India’s only remaining touring movie-man, though it’s a legacy he never wanted to inherit from his father. Driving a 73-year-old truck to the remotest corners of Maharashtra, with audiences’ preferences changing fast, how long can Anup fight the advances of technology and preserve the tradition of travelling talkies?

    EPIC Special: The Pad Piper  
    Only 12% of women in India use hygienic absorbent materials like sanitary pads or tampons during menstruation. The rest opt for cloth rags, ashes, newspapers, husk or sand, thus putting themselves at great risk of infection, sterility, cancer, and even death. One man decided to fix this problem in rural India after seeing his wife go through it. Arunachalam Muruganantham, built a low-cost machine that could produce 1,000 pads in 8 hours. This not only helped in solving health-related issues but also gave women employment. Get to know the story behind India's Pad Piper, who created a revolution that is growing by the day.

    EPIC Special: Kashmir Ki Virasat       
    Go back in time and discover the vivid, yet scattered history of Kashmir. The monarchs of Kashmir, centuries ago, built several temples. But these temples cannot all be seen in present-day Kashmir. Some temples couldn’t defeat the rage of the foreign invaders, and some got defeated by the sands of time. Today, even in their state of ruin, these shattered temples speak volumes about their history. The few that have survived and are standing tall are monuments of grace even today. Kashmir Ki Virasat brings their oft-forgotten history to life.

    EPIC Special: Rampath          
    A narrative on the Ramleela art form performed in Jaswant Nagar, India. It is not performed on a stage but on the roads of the town. Recognized by UNESCO as the world's best field Ramleela and categorized as an UNESCO intangible heritage.               

    EPIC Special: Nanda Devi

    The three-week-long Nanda Devi Raj Jat is a pilgrimage and festival of Uttarakhand in India. People from the entire Garhwal-Kumaon Division, as well as other parts of India and the world participate in Nanda Devi Raj Jat Yatra. The pilgrimage starts from Nauti village near Karnprayag and goes up to the heights of Roopkund and Homekund with a four horned sheep. This yatra covers many villages, interesting legends and awe-inspiring locales. The journey is difficult because of the difficult terrain it goes through, it goes high upto 16000 feet above sea level. Besides many interesting places, one passes by a Lake known as Roopkund which is surrounded by hundreds of ancient skeletons and there are interesting legends behind this skeletal lake.     

  • Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality

    Godrej Appliances’ #HumSabHomeMakers takes forward the conversation on homemakers and gender equality

    MUMBAI: The COVID-19 lockdown has thrown a new set of challenges at our homes. With the entire family at home round the clock and no help at hand, household chores have grown manifold. Even as women continue to battle it alone in many homes, the good news is that more and more men are stepping up to their role as equal homemakers.

    Creatively narrated by WAT Consult, the film has captured this beautiful change in the form of multiple slice of life shots stitched together to depict ‘life during lockdown’ – all featuring Godrej Appliances employees at their homes, sharing the burden of every day.  

    About the film, Godrej Appliances marketing head Swati Rathi  said, “We have been having a series of conversations under the #LetsStartRight banner over the last two years. As a conscientious brand, we realise that we have a larger role to play in society. Gender equality is one of the messages we want Indian homes to embrace, and we are proud to say, we also practise what we preach. Through this campaign, we wanted to encourage people to help at home and voice proudly – #HumSabHomeMakers. Let us all take pride in our work both outside the home and inside the home. Let us be entrepreneurs, analysts, artists, bankers, marketers, engineers and managers while also being proud homemakers. We hope this film inspires a lasting change. Not just for now, but forever. #LetsStartRight! #HumSabHomeMakers.”

    WATConsult CEO Heeru Dingra said, “This video is another attempt to do away with the labels. With household chores being multiplied for our homemakers, this campaign is an urge to all of us trying our best to work from home, to extend a helping hand in managing the day to day household duties too and proudly say #HumSabHomeMakers.”

    Links :

    YouTube: https://youtu.be/TNmgtUN-xRA

    Facebook: https://m.facebook.com/story.php?story_fbid=2981892135187850&id=162668757110216

    Twitter: https://twitter.com/GodrejAppliance/status/1248835881835696130

    LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6654594850727526400

    Instagram: https://www.instagram.com/tv/B-1EqvnB11s/?utm_source=ig_web_copy_link

  • Math Genius Siddiqui Transforming Lives of Underprivileged Children’s Through Likee

    Math Genius Siddiqui Transforming Lives of Underprivileged Children’s Through Likee

    MUMBAI: n the course of its journey so far, pioneering short video platform Likee has emerged as much more than an entertainment provider. Launched in 2017 by Singapore-based Bigo Technology PTE Ltd, Likee has touched and transformed several lives. Its pool of influencers and content creators are the protagonists of this success story. One such tale is that of 26-year-old Raziuddeen Siddiqui, a mathematics genius who uses the platform to impart education to those who cannot afford to join conventional coaching classes or tuitions.

    It was in 2014 when Raziuddeen, fondly called Siddiqui Sir by his students, packed his bags from hometown Pratapgarh in Uttar Pradesh to embark on an ambitious journey to Mumbai. He began teaching at a coaching institute in Nala Sopara, a town in Palghar district near the Maharashtra capital. Though the stint helped Raziuddeen earn his livelihood, his tryst for inner peace and satisfaction was yet to be fulfilled. And that’s when he started teaching underprivileged kids free of cost.

    As fate would have it, the teacher with a kind heart got acquainted with a student named Ritesh Jaiswal, who introduced him to the world of Likee. Initially apprehensive of venturing online, owing to the technical nuances involved, Raziuddeen thought over the suggestion and posted 2-3 videos to explore the medium. “Ritesh shot 2-3 videos and posted them on Likee. The response was average for the first few days, but within a week, the videos went viral and garnered more than 50,000 likes. I was overwhelmed by the response and decided to pursue it further,” recalls Raziuddeen.

    As his fan base on Likee expanded gradually, Raziuddeen later started using the live streaming feature of the platform. At a fixed time, knowledge seekers would join his live sessions. As part of it, he would discuss and solve queries posted by hundreds of students.

    “The response to my videos and live sessions was excellent. With Likee, I could create more content is less time, say 7-8 videos can be shot within 30 minutes. Around 500-600 students joined my live sessions, which were suspended temporarily owing to my health complications. But I plan to resume it soon and will organise it in a more synchronised manner,” says the Math genius.

    According to Raziuddeen, creators on Likee must use the platform for more than providing just entertainment. He believes that dancers, singers, teachers and other creators must use the platform to educate and train others. “Thanks a lot to Likee makers that they created such great platform,” he says.

    Raziuddeen failed to pursue his PhD due to financial constraints, but he made sure that he would do his bit to help others in need. Once an UPSC aspirant, he still intends to pursue PhD and even appear for the civil services examination. But no matter where the road leads, he is determined to continue using Likee for educating others. He currently has more than 223K fans and over 1.11 million likes on the platform.