ITV

Category: Press Release

  • 82.5 Communications partners with Aangan Trust to protect victims of domestic abuse

    82.5 Communications partners with Aangan Trust to protect victims of domestic abuse

    MUMBAI: During the nationwide lockdown put in place to halt the spread of Covid2019, groups like women, children and the elderly have faced violence of unspeakable proportions where they should be the safest: in their own homes. In the first week of lockdown alone, one hotline received double their usual number of calls to report abuse. But because survivors are trapped indoors with their abusers, and making an emergency call may be impossible for many and it is more important than ever that we be vigilant as their friends and neighbours.

    The mask is a regular feature of our lives today. Everybody is expected to wear one. The idea is to go behind the mask and identify and help the people who might be victims of abuse.

    Aangan Trust believes that community support is crucial in addition to the efforts of the government and police. At this time, it is more important than ever for all of us as community members to remember that folks we know may be facing violence at home. This campaign aims to shed light on our sisters, brothers and children who are feeling unsafe. We want them to know that ‘we see you, you are not alone, and we are prepared to be the neighbours who can make a call for you if you can't.’

    Facebook: https://www.facebook.com/aanganindiaorg/photos/a.254694791238031/3882312751809532/?type=3&theater 

    Twitter: https://twitter.com/Aangan_Trust/status/1257241051250610176?s=20 

    Instagram: https://www.instagram.com/p/B_wtDC9Jve9/

  • Show us your Chef-moves with ‘KFC Home Kitchen’

    Show us your Chef-moves with ‘KFC Home Kitchen’

    Wondering how to keep the fam’s taste buds happy with every meal? Look no further as #QuarantineCooking just got a lot more fun! KFC Home Kitchen is here for the talented Chef and KFC-lover in you. Whisk up some new recipes using KFC’s signature chicken as the core ingredient. How about a KFC Hot & Crispy Biryani or a sweet and savory KFC Chicken Popcorn Bhel?  Follow KFC Insta for more inspiration on drool-worthy recipes with your KFC favourites. So, make the most of your time at home; share your recipes with #KFCHomeKitchen and @KFCIndia_Official because best recipes stand a chance to win KFC goodies! 

    Early entries to the campaign brought out some truly exciting KFC specials. For instance, who would have ever thought of using KFC’s juicy & crispy chicken to add some spice & punch into a regular pulao? Well, here is an easy-to-make KFC Tawa Pulav recipe, specially curated by Chef Kunal Kapur, to treat your taste buds to a flavorful ride.

    Perhaps the only time the lockdown doesn’t seem a killjoy; hurry and show us your best shot at KFC Home Kitchen. Don’t forget to tag @KFCIndia_Official along with #KFCHomeKitchen; and your recipe & dish could be showcased next on KFC Instagram.

  • Zee Cinema relives Rishi Kapoor magic

    Zee Cinema relives Rishi Kapoor magic

    MUMBAI: ‘Ek Deewana Tha…Kya Umar, Kya Sama, Kya Zamana Thaaaaa’. Bollywood’s evergreen ‘deewana’ and ‘lover boy’, Rishi Kapoor will always have a special place in our hearts.  While the legendary actor may not be present with us today but his magnetic charm, his unmatchable talent and his remarkable versatility will be cherished forever. Honouring Hindi Cinema’s prince of hearts, Zee Cinema will showcase some of his finest performances with a special line up called ‘Ek Deewana Tha – A tribute to Rishi Kapoor’ on 7 and 8 May from 9 am onwards.

    Touted as Bollywood’s first ‘chocolate boy’, Rishi Kapoorhas always left the audience speechless with his soul stirring performances. No matter what the role was, the realism he infused into his performance always made us fall in love with him every single time.From starting out as a chocolate boy of the industry to reinventing himself with various roles, his body of work is truly commendable making his legacy in Bollywood legendary.

    Being the trend setter of Bollywood romance, he taught the entire nation how to love, be it the chocolate boy in the iconic love story ‘Bobby’ or the unconventional lover ‘Devdhar’ in ‘Prem Rog’, or the unforgettable deewana ‘Monty’ in the classic cult thriller ‘Karz’. With every role, the legend had set himself as a distinctive actor and made his presence felt large in the industry.

    Let’s relive the magic of the legendary actor with some of his iconic movies that only he could beautifully pull off.

    Date

    Movie Title

    Time

    7th May

    Bobby

    9:00 am

    Prem Rog

    12:00 pm

    Bol Radha Bol

    3:30 pm

    8th May

    Hum Kisise Kum Naheen

    9:00 am

    Coolie

    12:00 pm

    Karz

    3:00 pm

    ‘Mein shayar toh nahin, magar aye haseen jabse dekha maine tujhko mujhko shayari aa gayi’. Just like this heart-warming song, actor Rishi Kapoor will always have a special place in everybody’s hearts. And, we will continue to be a ‘shaayar’ for the most loved ‘Chintu ji’ because it may be an end of an era but not the end of the memories.

    Tune in to Zee Cinema on 7 and 8 May to relive the magic of Bollywood’s evergreen icon with ‘Ek Deewan Tha’ – A tribute to Rishi Kapoor

  • Bata donates 1 million pairs of shoes to health care workers, volunteers and their families

    Bata donates 1 million pairs of shoes to health care workers, volunteers and their families

    As a global leading shoe company, Bata feels responsible towards all its stakeholders including the communities in which it operates across countries and regions. This is why the Bata Group commits to donate 1 million pairs of shoes to health care workers, volunteers and their families, the front-liners fighting the Covid-19 with admirable courage and dedication every day. The donation will impact a number of countries, in Europe, Latin America, Africa, Asia-Pacific, and India.

    “During these unprecedented times, Bata is committed to doing everything possible to ensure the health and safety of our employees and consumers, to continue to serve our consumers to the best of our ability, and to take meaningful action to help communities in need and those on the frontlines” said Alexis Nasard, Bata CEO. “Now more than ever, we are committed to upholding our values and to improving the lives of our consumers, employees, suppliers, customers and communities”.

    Since the onset of the outbreak, Bata through its ‘Bata Heroes’ initiative, has been working with its long-standing foundations, charitable partners, government officials, and other organizations to respond to the COVID-19 pandemic, in countries as diverse as India, Czech Republic, Bangladesh, Pakistan, Colombia, Italy, Kenya, Zimbabwe, Chile, Peru, Thailand, Malaysia.  Bata produced and donated face masks, face shields and protective equipment (PPE) for healthcare workers, as well as donated food, hygienic products, or funds through the Bata Children’s Program and the Bata Shoe Foundation.

  • Star World brings together leading brands and looks back at ‘The Wonder Years’

    Star World brings together leading brands and looks back at ‘The Wonder Years’

    MUMBAI: Star World, one of the leading English entertainment channels in the country, leans on nostalgia by bringing one of the classic TV shows The Wonder Years, from the golden era of 1990s when it was first introduced to Indian adolescence. Keeping in sync with the show’s sentiment of reminiscing the good old days, the channel took to the microblogging site with a throwback to the time of retro style Star World logo and took viewers back to simpler times.

    To give some respite to people stuck at home, Star World jumped in and added on to the wave of nostalgia that has hit the country owing to the lockdown. Through this interesting interaction initiated by the channel, other brands and TV channels got on-board and reminisced some nostalgic moments from their rich history.

    It all started with Star World tweeting “Throwback to the time where we helped you build your love for your favourite shows one episode at a time! #TheWonderYears”. Here’s the link to the tweet – click here.

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    And what followed was responses from the pioneers of Indian TV among other leading brands. Star Sports called out the good old days when India won its first Cricket World Cup!

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    National Geographic shared a throwback to the cosmic big bang.

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    Star Plus took us back to the historic moment of Draupadi’s Swayamwar.

    MTV India reminded us of the 90s when we would be hooked to MTV Bakra!

    McDonald’s took us back in the days of “Choti Choti Khushiyaan”.

    Also jumped in Walt Disney Studios India with references to our beloved Disney characters – from Mowgli to Nemo.

    Adding more fun, Gaana.com, Flipkart Video, Star Gold, Shemaroo, Star Movies, Cadbury Bournvita India, Disney+ Hotstar, Parle G, Vodafone India, Comedy Central, and Freshworks, also joined the banter.

    With this ultimate throwback to #TheWonderYears, Star World brought together brands of yesteryear and reminisced the times when life was easy. Relive your childhood days with the classic family sitcom. Watch The Wonder Years currently airing in India on Star World, every Monday-Friday at 6 PM!

  • MyteamRummy launched, a new offering for the fans from MyTeam11

    MyteamRummy launched, a new offering for the fans from MyTeam11

    MyTeam11-One of India’s leading fantasy sports platforms have stuck to their motto of innovating and offering their user base with something new as they announced the launch of MyteamRummy.

    MyTeam11 which already has fantasy sports offerings like Cricket, Hockey, Volleyball, Basketball, Kabaddi, Football, Handball and Baseball also launched MyTeam11Quiz earlier this month, giving the users a new dimension on their platform. MyteamRummy will follow suit to become the second new offering coming from the Fantasy gaming giant in the month of April.

    MyteamRummy will allow users to enjoy a 13-card rummy game with competitors from across the nation. The USP with which the game is being launched includes an INR 2000 Sign-up bonus for all the new users and INR 1000 bonus on each successful referral by an existing user. Moreover, if the user already has an existing MyTeam11 user ID he/she can use the same to sign-up with MyteamRummy.

    Speaking about the launch of MyteamRummy, Vinit Godara, CEO and Co-Founder, MyTeam11 said, “MyTeam11 has grown slowly and gradually to become a prominent name in the online gaming ecosystem. An intriguing game like Rummy was the need of the hour and it was something our users were waiting for. To our advantage, Rummy doesn’t have a season and isn’t dependent on ongoing sporting events. With the addition of such a traditional game to our bouquet, MyTeam11 wants to tap a very potent user base who just wants to participate in online gaming for fun and entertainment.”

    Mr Godara further added, “The ongoing COVID-19 situation has led to LIVE sports coming to standstill and has demanded innovations. Since the last four years, the brand has stuck to its core value of leading by example in product innovation and ensuring that our user base always has something to look forward to. I strongly believe that MyteamRummy will prove to be a great fit for people across the country.”

    The decision to launch MyteamRummy was taken after thorough market research and further supplemented by key industry studies like KPMG’s report in 2019 and a report in 2020 on India’s Media & Entertainment Sector titled ‘The era of consumer A.R.T. – Acquisition Retention and Transaction’ by Federation of Indian Chambers of Commerce & Industry (FICCI) and consulting firm Ernst & Young (EY).

    Both the studies predicted a steep growth in the online gaming industry over the coming years. The former estimated a compounded growth rate of 32% over a five year period approximated to a value of INR 25,000 Crores in FY24. The 2020 study by FICCI and EY, on the other hand, indicated a growth rate of 43% over the next 3 years approximated to a value of INR 18,700 Crores. In both cases, Rummy will have a pivotal role to play as the studies suggested.

    The users can download MyteamRummy both from Myteamrummy.com and from the MyTeam11 application. 

  • Amazfit’s #WorkForDoctors campaign from #ARMWorldwide garnered over 6M views

    Amazfit’s #WorkForDoctors campaign from #ARMWorldwide garnered over 6M views

    MUMBAI: With the rise of the Global Pandemic of COVID19, there is an extreme shortage, surge pricing, and public hoarding of the N95 Masks and other medical necessities. Looking at the gravity of the situation, #ARM Worldwide, along with Huami Amazfit and PR Innovations, came to the forefront and launched a digital campaign called #WorkForDoctors in March.

    The main objective of this campaign is to step up and reach out to the frontline heroes – the doctors, medical staff and government authorities who are facing a significant lack of medical & hygiene necessities at such a crucial time by providing them N95 masks and PPE kits to fight this ongoing pandemic.

    #ARMWorldwide crafted an integrated campaign #WorkForDoctors & launched two digital films focused on the key communication of requesting people “To Not just work from home but work for doctors.” The campaign was backed by 24*7 support team working on queries from WhatsApp helpline, social media & website www.workfordoctors.in.

    This Campaign moved beyond social media and received support from IndiaPost to send supplies to doctors from all over India, including big government hospitals, private clinics and the Indian Army.

    Honourable Minister of Communication and IT, Ravi Shankar Prasad also expressed in this tweet,

    “Delighted to see how @IndiaPostOffice is catering to the needs of our citizens in one of the most difficult times for humanity. When the going gets tough the tough get going.” Source: https://twitter.com/rsprasad/status/1249238964331937795

    #WorkForDoctors campaign intrigued the audience and garnered 6M views across platforms. (Facebook, Instagram, Twitter). The campaign successfully served 15000 doctors on duty from more than 160 hospitals and stood true to its motto, “Don’t just work from home, #WorkForDoctors” with an overall content reach of 125M.

    “What started as an empathetic digital campaign impacted thousands of doctors. We observed the power of social media while bringing togetherness during these hard times. Not only normal people from twitter but government officials and doctors also helped us in spreading the core message.” said Honey Singh, Co-Founder, #ARM Worldwide, CEO – PR and content marketing.

    Mark Mao, Vice President of Overseas Business, Huami, further added, “We are glad to see great engagement on social media around the on-going campaign. We strive to contribute towards the noble cause with the same spirit and hope that India comes out strong over this pandemic.”

    Additionally, the brand also reached out over 150 fitness, fashion & Lifestyle Influencers to drive awareness and spread the cause far and wide.  Last year, in March 2019,  #ARMWorldwide also executed #AmazfitChallenge, one of the first TiKTik Challenge in India having more than 8 Billion views to target Tier 2-3 cities  https://www.tiktok.com/tag/amazfitchallenge

  • POGO prepares for a spectacular month of May with ‘Sun Sunny Bheem’

    POGO prepares for a spectacular month of May with ‘Sun Sunny Bheem’

    POGO, India’s leading homegrown kids’ entertainment channel, has unveiled plans for the summer season with ‘Sun Sunny Bheem’ – a series of fresh content starring superhero Bheem – which will be aired throughout May.

    In its bid to offer hours of fun and entertaining content to young viewers, POGO will telecast four different locally-made animated shows featuring Bheem, who will be seen in his many avatars. An exciting series Chhota Bheem KungFu Dhamaka will air between 1st – 9th May, every day, at 12.30 pm.

    Kids can also be entertained by new Bheem movies every day as part of Bheem Ka Daily Dose starting Friday, 1st May onwards, at 11.30 am, this also includes a movie premiere Chhota Bheem Aur ‘Arazim Ka Raaz’ on Sunday, 10th May at 11.30 am. In addition to this, they can also catch new and exciting episodes of Super Bheem every afternoon starting from 11th May, Monday – Friday, at 12.30 pm.

    Speaking on the announcement, Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, said, “Since its inception, ‘Bheem’ has been immensely popular among kids, who look up to him for his actions and values. Over the years, the character has led to several popular IPs that resonate with our young viewers. We are delighted to present the ‘Sun Sunny Bheem’ on POGO, that will air fresh content starring Bheem every day. With this launch, we are looking forward to creating a fun, engaging and entertaining summer for young fans.”

    In addition to ‘Sun Sunny Bheem’, POGO will also continue to air other popular comedies in May such as Grizzy and the Lemmings. The shows will be available in Tamil and Hindi.

  • CASIO Celebrates 40th Anniversary of Electronic Musical Instruments

    CASIO Celebrates 40th Anniversary of Electronic Musical Instruments

    In 1980, Casio released the Casiotone 201, its first electronic keyboard. The keyboard enabled musicians of any age, budget or skill level to explore and play sounds of various instruments and marked the company’s debut in the electronic musical instruments space.

    Today, celebrating it’s 40 years of electronic musical instruments globally, Casio continues to be a pioneer in the industry and is celebrating four decades of success in using innovative technology across all its products which are made for musicians – young and old.

    “At Casio, we’ve always strived to develop innovative instruments based on the fundamental need of enjoying music. After almost four decades of successfully delivering musical products made with cutting-edge technology and musical artistry, we couldn't be happier to continue to bring music into the lives of enthusiasts of all ages”, said ,  Casio IndiaVP Kulbhushan Seth. “As Casio enters its 25th year of operations in India, we’ll continue to design and create the next generation of electronic instruments for all kinds of users”.

    History of Casio Musical Instruments

    The CT-201 has been a well-loved instrument by musicians across the world. It came into being as an unprecedented new form of musical instrument at the time, based on Casio’s co-founder Toshio Kashio’s philosophy of “creating something from nothing”. Soon after Casio release widely popular products like VL-1, CZ-101 and expanded into Digital Guitars with it’s DG Series in 1988

    Launch of Privia

    In 2003, Casio introduced a new concept in the affordable digital piano category, offering more advanced features with a high-quality sound; all at an affordable price. Since its inception, the Privia series has continued to expand with the recent launch of PX-S1000 & PX-S3000; the world’s slimmest digital piano. With a slim and stylish body, these Pianos came with Bluetooth Audio connectivity and weighed less than 12 kgs.

    Introduction of Indian Keyboards

    Being a trailblazer since the start of this industry, In 2007, Casio introduced a new generation of keyboards termed as “Indian High-Grade Keyboards” by introducing the CTK-810IN which was focused towards providing quality Indian instrument tones & rhythms to be used by local musicians. Made specially for the Indian market, this keyboard series has been a huge success and have had a lot of new additions since then. The CT-X series launched in 2018 have been widely appreciated in the Indian market and over the years a lot of competitors have followed Casio and introduced their own Indian keyboards

    The Revival of Casiotone Series

    After almost 40 years after the CT-201, Casio introduced the next generation of it’s widely popular Casiotone series. The new Casiotone series aimed at beginners comes with a refreshed design and a smartphone application – Chordana Play which allows one to learn any song, anywhere simply by Loading a MIDI file into the app and connecting it with the keyboard. Weighing under 3.3 Kgs, equipped with USB MIDI & a smartphone app makes this keyboard a treat for musicians of all ages, which further shows Casio’s commitment to expand the musical instruments division in India by encouraging more users to start learning music.

    To learn more about Casio’s 40th Anniversary news, please visit https://web.casio.com/emi/40th/

  • Under #WomenBeTheChange Muthoot Pappachan Group undertakes humble yet, a unique initiative to help fight against the pandemic and empower women at the same time

    Under #WomenBeTheChange Muthoot Pappachan Group undertakes humble yet, a unique initiative to help fight against the pandemic and empower women at the same time

    Muthoot Pappachan Group (popularly known as Muthoot Blue) today announced its unique initiative #WomenBeTheChange, with the initial order of 100,000 masks made by women.

    Sharing his thoughts on the initiative, Mr. Thomas Muthoot, promoter-Director – Muthoot Pappachan Group and Managing Director – Muthoot Microfin Limited, said, “In our Microfinance business we are serving about 2 million women, across small towns & villages now for years. Undaunted by the travails of a life full of strife, these women have demonstrated grit, determination and enterprise in building & managing economic activities towards a healthy & happy livelihood for their families. It’s, therefore, such an overwhelming thought for us at Muthoot Pappachan Group, to support the idea of these feisty women making Masks to help fight the pandemic. The Group has contributed in several other ways as have other organisations and individuals. However, #WomenBeTheChange is unique and serves a dual purpose in empowering women as well as, fighting the pandemic and we are so glad to be a humble part of the same”. 

    The unique #WomenBeTheChange initiative has been appreciated by various personalities across various walks of life. Padma awardee actress Ms. Vidya Balan tweeted, “Applauding Muthoot Pappachan Group’s humble effort”; Honorable Member of Parliament, Shri Shashi Tharoor tweeted, “Impressed & pleased to join @vidya_balan in applauding this initiative”; and, Cricket prodigy Mr. Prithvi Shaw tweeted, “Proud to be with @muthootindia and @vidya_balan, in their effort”