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Category: Press Release

  • FICCI – Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

    FICCI – Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

    Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments in the Media & Entertainment space. It also includes several thought provoking articles on diverse topics, dealing with the issues in the Media & Entertainment sector. The report was scheduled for launch at FICCI Frames 2020, however due the given COVID -19 situation, the conference has been postponed to a later date this year.

    Mr Dilip Chenoy, Secretary General, FICCI said, “The report touches upon some vital aspects that are playing an influential role in charting the way for the future of the Media & Entertainment industry. The issues lay strong foundations of the possible framework and solutions to developing the laws that will in time, govern the Media & Entertainment industry, in our country. On behalf of FICCI, I express our appreciation to Cyril Amarchand Mangaldas and the members of the FICCI Media & Entertainment Committee for working with us on the 2020 edition of this Report.”

    Mr Cyril Shroff, Managing Partner, Cyril Amarchand Mangaldas said, “It is an honour and a privilege to present this report on the legal and regulatory issues impacting the Media and Entertainment sector. This report gives a bird’s eye view of all important and relevant developments in the past year, encompassing the entire gamut of the Media & Entertainment sector. I would like to thank FICCI and members of its Media & Entertainment Committee  for choosing us as a knowledge partner for the second consecutive year and all those who have contributed their time and valuable insights in making this report a possibility.”

    Mr Bharat Vasani, Partner (Head – Media & Entertainment), Cyril Amarchand Mangaldas said, “I am very delighted at the release of FICCI Frames Entertainment Law Report 2020. It was great experience to meet the key players in this industry and get their practical insight into the future of different verticals of this industry and the impact of digital revolution.”

  • Lavazza India launches “#MasterYourBrew with Lavazza” campaign for Indian corporates to embrace their love for coffee this lockdown and beyond

    Lavazza India launches “#MasterYourBrew with Lavazza” campaign for Indian corporates to embrace their love for coffee this lockdown and beyond

    Lavazza, the Italian brand that is among the world’s leading coffee roasters, has announced the launch of its “#MasterYourBrew with Lavazza” campaign which aims at educating employees from leading corporates across India on the nuances of brewing one’s own cup of Barista-style coffee at home. With most of the corporate workforce working from home due to the pandemic, these one-hour online sessions will help create the ideal workplace coffee experience virtually for employees, specifically for those missing out on their coffee breaks with their colleagues. The campaign will kickstart on 8th May 2020, and the inaugural workshop session is scheduled with Swiggy’s internal employee community, “Tastes of Swiggy”.

    The workshops will be led by Lavazza’s Head Trainer, Abdul Sahiid Khan, and his team who will be demonstrating various methods to brew the right coffee, the right way.

    Commenting on the launch of the campaign, Jai Ganesh Ramnath – MD, Lavazza India said, “With the work from home culture becoming the new normal due to the lockdown and the global pandemic, it is our endeavor that with this campaign, that people have a chance to have Barista-style coffee at home with their colleagues and create a regular workplace scenario virtually. The objective of the “MasterYourBrew with Lavazza” campaign is to share our expertise on brewing coffee to help every coffee lover to experience that perfect cup of coffee at the comfort of their home and keep their spirits high during this difficult time. We aim to illustrate the intricacies as well as the simplicity behind brewing a good cup of coffee through these sessions and help participants to learn the nuances of coffee which can be replicated by them whenever they need a coffee boost.

    “Coffee is an experience in itself, be it you are having it outside or at the comfort of your own home. Lavazza has created various at-home coffee solutions and DIY kits which enables consumers to have cafe-style coffee at home. By developing more such products, we will be able to cater to our customers and provide them with the ultimate coffee experience, no matter where they are, with the fast-growing at-home segment”, he added.

    Every workshop will be crafted to suit the expectations of the audience; as a basic level, this workshop will include modules on understanding the difference between a good and a bad cup of coffee, the taste profile and body of coffee as a beverage, and what ultimately goes into making a good cup of coffee. Head Trainer Abdul and his team will also share some trade secrets to making coffee the Italian way.

    “Coffee has been the epitome of both socialization and productivity for the longest time; especially with the ongoing lockdown, we surely do tend to miss those much-awaited moments with our colleagues and loved ones over a cup of coffee. In fact, even our “Productively Brew-ding” survey found that 49% of the millennial workforce are missing their morning coffee with their colleagues. With the “#MasterYourBrew with Lavazza” campaign, we aim to extend our prowess to help create those perfect coffee moments for the attendees of these sessions, even while they are at home, and with the perfect cuppa joe made the right way. Our notion behind this activity is to not only help employees connect over coffee, but also to encourage them to learn the elements involved in the art of making Barista-style cup of coffee and recreate it in their homes and unleash their inner Baristas”, said Rachna Anbumani – VP –  Marketing, Lavazza India

    The “#MasterYourBrew with Lavazza” workshops will take the participants through the process of the ‘bean to cup’ transformation and how it makes all the difference to work with freshly ground coffee while you make a filter coffee, a cappuccino, a latte or a cold brew. The attendees will be awarded with an e-certificate of participation post the workshop.

    Lavazza India boilerplate

    Lavazza entered India by acquiring Fresh & Honest Café Limited, India’s leading coffee, vending and retailing company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world – in-Home and Away-from-Home sectors (Foodservice, Vending and Cafes).

    Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.

  • Viviana Mall beats lockdown by entertaining people daily

    Viviana Mall beats lockdown by entertaining people daily

    MUMBAI: With the entire nation is in a state of lockdown, there is no denial of the fact that all leisure and entertainment activities have come to a full stop. In order to contain the spread of the coronavirus pandemic, all the malls, restaurants and other social gathering places have been shut.

    People have switched over to their smartphones and internet for their dose of entertainment. Another fact that has emerged is that due to the lack of any new content, people are faced with boredom. In order to fight this boredom, Viviana Mall has taken an effort to keep people entertained and engaged with exciting activities through social media.

    Keeping in mind the need of the hour, Viviana Mall has come up with a solution in order to entertain their patrons by conducting various activities on their official social media page.

    Daily, there are activities for people to look forward to. These are either in the form of entertainment or edutainment. The events include live music shows, online fitness sessions, sharing of health tips, quick-to-do recipes, art & craft video, etc. These events and activities are presented and accessible for the viewers by simply logging on to the Instagram page of the Mall. This helps in people remaining entertained so that they can #CelebrateEverydayAtHome.

    There you go with a brief on the exciting and entertaining activities being planned by the team Viviana Mall for the week –

    Monday- Art & Craft:

    Virtual art and craft classes for kids are held every week for them to bring out their creativity and imagination. Through Viviana Mall’s social media page, there are posts on easy art and craft videos to encourage the young artists. People can simply login to Viviana Mall’s Facebook or Instagram page and check out the videos and learn simple tricks and techniques. Few days ago, on27  April , artist Parthvi Kadam shared a few tricks that make painting easier and fun. This was not just limited to kids, but anyone who wanted to try out their hands at painting. Prior to that, Amit Parekh had taught how one can reuse paper and make paper flowers through simple techniques. A competition was also held wherein the kids were asked to share their best artwork.

    Tuesday- Tuesday Treats:

    ‘Tuesday Treats’ at Viviana Mall is a paradise for food-lovers. Food-lovers can avail great discounts and enjoy their delicious meal at great price. Since, the government has announced nationwide lockdown, Viviana Mall has given a spin to ‘Tuesday Treats’. The mall has been posting food recipes that do not require many ingredients or is hosting a live session with chefs. On April 28, a video on how to prepare banana pancakes was shared with people on Viviana Mall’s Instagram and Facebook handle. Chef Ananda Bhowmik detailed out the recipe to the netizens. Earlier in April, a soup recipe was shared by him and a contest was held wherein the audience were asked to submit pictures or videos of the breakfast dish they cooked during the lockdown along with the recipe. The idea behind ‘Tuesday Treats’ is to encourage people to explore their culinary skills. Everyone should utilise the lockdown to learn new skills. Beginners who want to try out their hands at cooking can make full use of this opportunity. Under ‘Tuesday Treats’, Viviana Mall will be posting healthy food recipes every Tuesday, for people to follow easily. The recipe video will be posted on Viviana Mall’s official Instagram and Facebook handle so that you do not miss the recipe and can watch it anytime you like.

    Wednesday- International Dance Day:

    As the name suggests, this campaign has been curated for Women, to celebrate their spirit, uniqueness and talent. The campaign hosts various fun activities for ladies, from makeup sessions, to fitness, to cooking, among various others. Prior to the lockdown, the mall provides a platform for all the women who have talent hidden in them so that they can get a chance to showcase it. Now, Viviana Mall has only changed the platform from being inside the mall to online. The concept remains the same. On Instagram, Viviana Mall is hosting live sessions for you not to miss out on entertainment and fun. Last week Suraj Gupta hosted an energetic Zumba session for ladies to keep them all charged up during this lockdown phase. On the occasion of International Dance Day, the mall  to hosted a live dance session on their Instagram handle to encourage people to put on their dancing shoes and start grooving.

    Thursday:

    Viviana Mall has been sharing ideas where they suggest to the audience how one can unwind themselves after a hectic day by applying a refreshing ubtan facemask. One can also start reading books or tune in to music to fight boredom. Another great idea is to try your hands at calligraphy, which is relaxing and the end result is truly worth all your time and effort. For beginners who want to learn calligraphy, they can always start with tutorial videos available online.

    Friday – Good Ol’ Fridays:

    An initiative by the International Advertising Association – India Chapter in association with Viviana Mall and Rotary Club District 3141 has been organizing Good Ol’ Fridays to encourage youth to spend quality time with their grandparents by doing various activities and creating memories to be cherished for a lifetime. The purpose of the initiative was to rekindle the bond between Grandparents and Grandchildren and help them spend more time making beautiful memories that will last a lifetime. Good Ol’ Fridays is an initiative to bridge the generational gap between grandparents and grandchildren and create happy moments by spending quality time with each other. The initiative encourages them to spend quality time with each other through thoughtful activities every Friday. ‘Celebrate Everyday’ as a part of Viviana Mall’s motto, it has taken a step in curating activities, and programs which revolves around children and their Grandparents.

    Saturday- V4 Live Music session:

    One of Viviana Mall’s intellectual properties is V4 Music. Every Saturday, the mall organizes a live music event at its premises. Owing to the lockdown, this event has moved based from the premises of the mall to their Instagram handle. In the recent past, artists such as Arjun Kanungo, Indian Idol 11 finalists Azmat Hussain, Rohit Raut, Jannabi Das, Kaivalya Kejkar and Sunny, Bombay Raja, Danish, MCAltaf (of Gully Boy fame) and many more have performed at the live. People are looking for newer forms of entertainment and content. Understanding the need for people to get entertained through live performances, Viviana Mall has brought the performances online through their Instagram page. Now, one can get their weekend dose of live music on finger-tips. During the last few weeks, Shrey Jadhav, Bryan Rodrigues and Vernon Noronha had performed a live Instagram session wherein they took requests from the viewers. Lately on the Saturday, (2 May) evening, the mall hosted a live session with Rushi Brahmbhatt.

    Sunday – Live Fitness Session:

    Staying indoors has cut us off from our regular exercise regimen. We want all of you to remain fit and not to lower your stamina and immunity to fight the dreaded disease. Hence, the initiative to bring fitness sessions to your home via Instagram.Every Sunday, Dr Sudarshan Singh has been hosting live fitness sessions for Viviana Mall’s Instagram followers. He shares tips and tricks to remain fit while remaining indoors. Past weekend, Viviana Mall hosted its live session with fitness trainer Unnati Shah who took over Viviana Mall Instagram’s handle and taught the audience some easy home exercises and sharing some fitness tips with the audience that they can perform. This Instagram session was held on Sunday, 3 May at 07:00PM.

  • Lotte Chocopie & Coffy Bite launch innovative digital campaigns for #MothersDay2020

    Lotte Chocopie & Coffy Bite launch innovative digital campaigns for #MothersDay2020

    Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite).  While Lotte Chocopie seeks to thank all mothers on the occasion, Coffy Bite focuses on the many arguments that one has/had with his/her mom at different points in time.  

    The digital campaign titled #PauseToThank celebrates the bond of love and affection between a mother and her children. Lotte ChocoPie also launched its new digital film “PauseToThank", which shows two kids wrapping a surprise gift for their mother and wishing her on the occasion. The iconic brand, Coffy Bite has an interesting take for Mother's Day –  #ArgumentsWithMom  – highlighting age old, fun filled arguments, everyone has had with their mothers. While these arguments have continued for decades, to no end, the mother-child bond stays stronger than ever.  

    Commenting on the launch, Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely delighted to launch these campaigns to honor Moms – truly the most inspiring people in our lives. Mother's Day is special for children as well as mothers and they get an opportunity to relish the everlasting bond of love and affection between them. Through these campaigns, we would like to create moments where people can thank their wonderful, endearing mothers and also an opportunity to make them feel special and to cherish some unforgettable moments spent together."

    YouTube links to the TVC is:

    To participate in the campaign, please visit one of the following links:

    Lotte Chocopie

    Facebook: https://facebook.com/LotteChocopieIndia/

    Instagram: https://www.instagram.com/lottechocopieindia/

    Tiktok: https://vm.tiktok.com/Vmu83E/

    Twitter: https://twitter.com/lotte_india/

    CoffyBite

    Facebook: https://www.facebook.com/CoffyBiteIndia/

    Instagram: https://www.instagram.com/coffybiteindiaofficial/

    Twitter:  https://twitter.com/CoffyBiteIndia

  • 60,000 adidas employees ask the world to be ‘Ready for Sport’

    60,000 adidas employees ask the world to be ‘Ready for Sport’

    Global sportswear giant, adidas under the brand movement #hometeam, has mobilised it’s entire internal community to inspire hope and optimism for a return to sport through it’s latest brand film ‘Ready for Sport’. The film was released exclusively by adidas employees and uses the unifying spirit of sport to motivate the world as it looks to re-enter the physical spaces of sport –be itstreets, stadiums or stores.

    ‘Ready for Sport’ is the second phase of the adidas #hometeam narrative; part of adidas’ response to the COVID-19 global relief efforts to collect funds for the World Health Organisation’s COVID-19 Solidarity Response Fund. Till date, adidas has made a direct €3 million donation and also plans to raise additional funds.

    This is the first time that adidas has launched a campaign solely through its internal community of employees. ‘Ready for Sport’ is an open-sourced film featuring the #hometeam adidas employees, over 2500 athletes and the wider sporting community.  All adidas employees had an exclusive twenty-four-hour window to post the launch film on their social channels,and were encouraged to highlight what they are “ready for” – whether it be something to look forward to or that holds a newfound sense of appreciation.

    According to Mr. Manish Sapra, Senior Brand Marketing Director, adidas India, " 'Ready for Sport' aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when the current Covid19 situation is over. We strongly believe that we as a nation should keep moving so when the time comes, India will be more than ready for sport again.” 

    Since launch, #hometeam has connected more of adidas’ global and Indian athletes and Creator community than ever before; with the likes of Rohit Sharma, Hima Das, Mirabai Chanu to global icons like Lionel Messi, Noah Lyles and Gareth Bale providing hours of content to inspire and motivate people to keep their bodies, hearts and minds healthy.

    To help people get ‘Ready for Sport’, adidas is also extending free access to the adidas workout apps for an additional 90 days, providing its community with access to over 260 exercises in 15 languages to keep them moving. And for those joining teammates when stores reopen, it has active measures supporting social distancing, personal protective equipment for the team and sanitization across all locations. Store teams have been training hard, so that when people visit, keeping everyone safe and healthy in an inclusive environment will be their first priority.

    Film weblink:-  https://www.youtube.com/watch?v=Rwk5PdpTxSU

  • David & Goliath Films presents Umeed, a song of Hope and Determination

    David & Goliath Films presents Umeed, a song of Hope and Determination

    Kolkata: David & Goliath Films launched their music video, Umeed, a song of Hope and Determination. David & Goliath Films strives to show the city of Kolkata like never seen before, juxtaposing the beauty of the City of Joy from the pre-lockdown era to the current times. A song that will give you the hope and the power to stay strong and remain determined in these troubled times.

    Umeed, a song of Hope and Determination Features brand ambassador Richa Sharma, the 4.57 -minule music video is a song about hope and determination. The Music is composed by Mayookh Bhaumik, Lyrics are penned by Mrityunjay Singh and Porshia Sen has lent her vocals. Joydeep Sen has Directed and Scripted the video, which is a montage of shots, mostly aerial, of Calcutta, that depicts the new reality that we are living in at the moment. Life is no longer as it was and so adapting and pivoting is the order of the day. With our normal lives disrupted, this video will help you imagine yourself not as vulnerable or scared but as indispensable. The song gives you the hope and power to slay strong and remain determined in these troubled times.

    "As we confront this global health crisis, we are strengthened by years of experience that have shown us that even when problems seem insurmountable, change is always possible; said Mrs. Richa Sharma, Brand Ambassador of David & Goliath Films.”

    Mr. Lal Bhatia and Mr. Imran Zaki, Producers David & Goliath, said: “While Covid-19 is temporarily shifting the way we live to ensure the health of our fellow beings, it does not change our mission to adapt and strive to be happy despite the changes. We would like to thank all those who assisted in the creation of the music video. No matter how frustrating, confusing or scary this crisis gets, fear doesn't have the final say.”

    Watch the full video here : https://youtu.be/d2rGDw_arVI

  • AirAsia named the 4th Strongest Airline Brand Globally in Brand Finance Airlines 2020 Ranking

    AirAsia named the 4th Strongest Airline Brand Globally in Brand Finance Airlines 2020 Ranking

    As per the latest report by Brand Finance for 2020,  AirAsia was rated as having the highest growth in brand value in Asia and the second highest among all airlines globally, with a year on year growth in brand value of 15.5%. The phenomenal growth in brand value saw AirAsia enter the league of top 25 most valuable airline brands in the world in 2020 and the only LCC from ASEAN in the global 50 airline brand rankings.

    Brand Finance also rated AirAsia as having the highest year on year increase in Brand Strength among the 10 strongest Airline Brands in the world. AirAsia is one of only four airline brands in the world to have an AAA+ rating on Brand Strength. Brand Strength is based on marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Brand Finance correlates brand strength with stock market outperformance.

    Based on the cash positions, brand strength and brand value, AirAsia was also listed as one of the airline brands well poised to survive the Covid-19 crisis, unlike many others that have been cited as being in precarious positions and needing financial support to survive.

    AirAsia also came out on top of the ASEAN airline ratings in 2020 on a number of parameters, being the 8th most valuable airline brand in Asia, the second most valuable in the ASEAN region and among only four Asian brands to grow brand value.

    Speaking about the report, Mr. Sunil Bhaskaran, MD & CEO, AirAsia India said, “We are proud to be custodians of the AirAsia brand in India and this latest report by Brand Finance is a testament to the strength of the brand and the trust our guests, markets and other stakeholders place in the AirAsia brand. As published by the Directorate General of Civil Aviation, AirAsia India has had the best On Time Performance in 2020 and, on average over the last 12 months of reported data, has had the lowest cancellation rate (0.5%) amongst all the major scheduled airlines in India and the lowest number of complaints (0.2 per 10,000 passengers) among Indian LCCs. Along with our investment in our brand and communications, these measures of operational excellence continue to contribute to our reputation, loyalty and brand strength.”

    Samir Dixit, Managing Director, Brand Finance Asia Pacific, commented: “While there were very few brands that had positive brand value growth, AirAsia found itself to be a strong contender with some of the best brands in the world. This can undoubtedly be attributed to the consistency of brand experience and the brand building efforts by AirAsia across customers and other stakeholders. The current COVID-19 crisis presents a dangerous threat to airlines, and will not be easy to manage given that airlines will struggle to recapture lost demand and could lose up to 20% of overall brand value. The only thing that will drive customer preference in difficult times is the brand and the airline brands that are weaker may not even survive the crisis. Based on our criteria, we found AirAsia to be one of the 30 global airline brands well poised to survive the Covid-19 crisis.”
     

  • AVON launches #IsloatedNotAlone campaign to frontline domestic abuse services during the COVID-19 lockdown

    AVON launches #IsloatedNotAlone campaign to frontline domestic abuse services during the COVID-19 lockdown

    AVON, along with Avon Foundation For Women, has announced USD $1Million in new grants to 50 frontline services and charity organizations across the world. The emergency grant programme was launched in tandem with AVON’s #IsolatedNotAlone campaign, responding to the surge in domestic violence cases in the wake of the coronavirus lockdown.

    The funding will provide crucial support for over 250,000 at-risk women and children who are affected by rapidly rising domestic abuse rates. The grants will be shared across 37 countries, including Brazil, Mexico, India, Philippines, Germany and the UK. 

    In the midst of the coronavirus pandemic, women, and children already at risk of domestic violence have become more vulnerable leading to a global surge in domestic violence. According to the latest data released by the National Commission of Women, the number of women calling support services has doubled in India after the announcement of the lockdown. Of the 257 complaints received (post lockdown and only in the month of March), 69 are related to domestic violence.

    In India, AVON has partnered with three NGOs – Shakti Shalini, Swayam and Family Planning Association of India (FPAI) – to provide a total grant of USD $122,500 (approximately Rs.94 lakhs).

    Family Planning Association of India will use the grant to provide essential services in rural communities across the country, including counselling for vulnerable women and children affecting by domestic abuse.

    Swayam will use the funds to provide 400 women survivors of violence and their children (with whom Swayam works) with support services, including emergency rations, immediate medical aid, skill training and educational support for their children, based on their individual needs.

    Shakti Shalini will set up the ‘Response Mechanisms’ programme, which will provide support in the form of crisis intervention, counselling, legal aid, mental and physical healthcare, shelter, skills development, artistic opportunities, educational and economic opportunities, housing aid, rehabilitation or reintegration, and follow-up.

    Swati Jain, Marketing Director of Avon says, “We want to assure every woman in India that she may be isolated but not alone during these unprecedented times. AVON, being a socially responsible women-led company, has always been committed to condemning and acting out against any act of violence against women and girls. With the #IsolatedNotAlone campaign, we firmly stand with women who are facing domestic violence during the lockdown and are making sure that we take the necessary measures to create awareness and support victims. We look forward to this collaboration with AVON Foundation For Women and our NGO partners and hope that, with their reach and our expertise, we can contribute to reducing cases of domestic violence in India.”

    #IsolatedNotAlone is a 360-degree campaign via which AVON will undertake several initiatives on its digital platforms and partner with non-profit organizations that work towards the rescue, protection, and rehabilitation of domestic abuse victims. The campaign focusses on raising awareness on the issue, signposting where to go for help, how to identify and support those at risk, and calling on governments to support the provision of life-saving services.

    In addition to the Avon Foundation’s grant and in partnership with sister brands Aesop, The Body Shop and Natura, Avon is calling on governments around the world to keep domestic violence front of mind and expand funding and resources to cope with increasing violence. The companies are leveraging their combined global reach to 200 million consumers in 110 countries to ask people to support the campaign.

    Globally, Avon’s 5 million representatives will continue to provide vital assistance for women and children who are experiencing abuse; embedding helpline and support information into catalogues, signposting where to get help, and donating vital personal hygiene and beauty products to refuges. The Avon Foundation’s $1 Million USD in funding will support women around the world and is aligned with AVON’s campaign to help tackle the crisis of domestic violence.

  • PTC Punjabi & MY FM ‘Swag Te Superstar with RJ Meenakshi’

    PTC Punjabi & MY FM ‘Swag Te Superstar with RJ Meenakshi’

    PTC Punjabi, the flagship television channel of PTC Network and MY FM, the radio arm of DB Corp Ltd have come together to launch a brand new chat show ‘Swag Te Superstar’ in a bid to keep their audience afresh  with unique concepts. The one-of-its-kind chat show will witness RJ Meenakshi get up close & personal with top Punjabi superstars about their lockdown experiences and up the entertainment quotient with some fun games and entertaining performances.

    ‘Swag Te Superstar’ with RJ Meenakshi will witness two power-houses of entertainment-  PTC Punjabi & MY FM; join hands for the first time. The 15-day alliance, has a stellar line up of artist Sukhbir Singh, Parmish Verma, Gurnam Bhullar, Gippy Grewal, Aashta Gill to name a few, the show will feature one superstar daily. TV episode goes on air at 8.30pm daily on PTC Punjabi and Radio Show goes On Air at 10am in the morning at MY FM across Punjab and Haryana stations of MY FM. The digital simulcast will happen at 5.30pm through both MY FM and PTC Network’s social media handles.

    Announcing the launch of ‘Swag Te Superstar’, Rabindra Narayan, Managing Director & President, PTC Network, said, “While the world is facing a health crisis, we at PTC Network continue to evangelise ‘Positivity’. As a seasoned broadcaster, we’ve taken a lead in innovating and presenting original and fresh content to our audience reeling under the anxiety around the pandemic. We hope with this ingenious alliance between PTC Network and My FM and our other ground-breaking novelties, we can entertain them during the lockdown and bring them some positivity.”

    Sharing his views on the alliance, Mr. Rahul Namjoshi, COO, MY FM, adds; “Unprecedented and uncertain times brings out some of the best concepts, both MY FM and PTC Network share the same ideology of spreading positivity and hope along with a big dose of daily entertainment for its audience. We hope to add a big smile to millions of people with this initiative.”  
     

  • The Visual House launches ‘Thank You, Force’ video expressing gratitude to our frontline workers

    The Visual House launches ‘Thank You, Force’ video expressing gratitude to our frontline workers

    MUMBAI: The Visual House a production house and an integrated communication agency, has launched a ‘Thank You, Force’ video in recognition of the generous spirit of the country’s unsung heroes during these difficult times.

    In today’s times when the whole world has been brought to a standstill by the Covid2019 pandemic, we all have found a source of hope and bravery in our frontline workers. Doctors, police personnel, delivery guys, healthcare workers have all come together, putting their own lives at risk, to ensure that we all stay safe and healthy. And for all their work and efforts, all we can offer them is a sincere and heartfelt thank you, which is exactly what this video aspires to do.

    The video titled Thank You, Force is shot entirely at home, following the restrictions of the lockdown. The video features a conversation between six children who come to realize how we all find ourselves today in a unique situation, which is similar to that of a war and how our frontline workers today are the forces protecting all of us. The video draws the parallel between the armed forces and our COVID forces. These children then go on to thank all the workers for their bravery, hard work and efforts. The video thus encourages the audience to join in to salute the spirit and courage of these incredible workers. 

    Link to the video: https://youtu.be/h1n2eubuMl8 

    Commenting on the launch of the video,The Visual House founder and CEO Deepmala says, “The video shows how good, heartfelt stories are needed today more than ever to bring people together. Focused on the significant work that front line workers are engaged in, the video touches an emotional chord with the audience. It also reminds them of a pertinent question – these children have done their best by recognizing the incredible work of our COVID forces, have you?”