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Category: Press Release

  • EEMA Eduposium 2020 to excite and inspire event students and educationists

    EEMA Eduposium 2020 to excite and inspire event students and educationists

    MUMBAI: The brightest event industry leaders and creative minds will come together to engage with event educationists and students at the EEMA Eduposium 2020 being held on 11 May and 12 May next week. The virtual event and would commence from 1pm IST.

    Every year, the EEMA Eduposium brings together educationists, students wherein event entrepreneurs take centre stage and present the industry in its larger-than-life form along with intricate details so that students get exposure to the opportunities in the industry, encouraging and guiding them to choose event management as a career. EEMA Eduposium would highlight the role youth need to play in the development of the country and world. While doing so, speakers would share lessons from their own lives and provide a perspective on education, skills development and entrepreneurship.

    Beating the lockdown period caused by Covid2019, this year the EEMA Eduposium is being held as an interactive program on EEMA’s digital platforms. EEMA is playing the role of a catalyst for change as a driving force for event education with its “Mentorship of event educationists”, “Train the trainer” and EEMA future ready sessions and EEMA master classes. Topics that will be tackled involve ‘Developing the next generation of professionals’, ‘How technology is driving the future’ and ‘Social events and wedding sector’

    The EEMA Eduposium is being led by industry icons, EEMA president and Teamwork Arts MD Sanjoy Roy and  Wizcraft International Entertainment founder director Sabbas Joseph, FH-MKTG MD Brian Tellis, Geometry Encompass MD Roshan Abbas, Shobiz Experiential MD Sameer Tobaccowalla, Procam Sports joint MD Vivek Singh, CPM International CEO Mandeep Singh, Candid Communications Atul Nath, WizcraftMIME founder-director Sushma Gaikwad  among several others

    EEMA president and Teamwork Arts MD Sanjoy Roy  said, “Education and the free flow of knowledge is the need of the moment! Eduposium will provide a dais from which we can help aspiring event and media management professionals form an intrinsic view of the breadth and scope of the Creative  industry and create tomorrows pioneers that will shape the future.”

    Wizcraft International Entertainment founder-director and EEMA former 

    president Sabbas Joseph said, “The EEMA Eduposium is the perfect platform for students to engage with and get a deeper understanding about the fast growing sector that is employing youth and also creating next generation entrepreneurs”

    The Event and Entertainment Management Association (EEMA) is an autonomous and non-profit registered body of companies, institutions and professionals operating within the Events and Experiential Marketing industry of India. EEMA is led by the leaders of the Rs 40000 crore industry which comprises over 3000 enterprises and employs around 10 million people in various roles across the industry. The 30-year-old events industry is young and is led by first generation entrepreneurs who learnt on the job, shared and implemented knowledge to their teams with no education institutions being available until very recently.

    TOPICS

    PERSONALITIES

    Developing the Next Generation of Professionals. Educationists

    Mukulika Bannerji, from London School of Economics -Head of South Asian Department,

    Lord Karan Bilimoria, CBE, DL FCA, Chancellor- University of Birmingham,

    Dr Nageshwar Rao, Vice Chancellor- IGNOU, Prof Ujjwal Chowdhury,

    Pro VC Adamas University, Dr Indu Shahani, President & Chair- ISDI, ISDI-WPP School of Communication & Indian School of Management and Entrepreneurship (ISME)

    Film maker and teacher, Subhash Ghai, Founder-Whistling Woods International

    Ashish Kulkarni- mentor and evangelist of India’s Animation, VFX, gaming and comics industry.

    How Technology is driving the future

    Oum Pradutt, Founder, Phase-1

    Sam Panchamukhi, Creative Director, Wizcraft International

     Albert Almeida, COO- BookMyShow

     Ankur Kalra, MD, Vibgyor

     VG Jairam, Director, FH MKTG, who championed the “I for India” fund-raiser.

     

    Social Events and Wedding sector

    Samit Garg, Founder-Director, E-Factor

    Chetan Vohra, Founder, Wedding line

    Aarti Manocha, Founder- Milestones to Memories

    Aarti Mattoo, Founder- Momentum Events

    Vijay Arora- MD, Touchwood Experiences

    Aditya Motwane, Founder Motwane Events and Weddings

    Kainaz Sethna, Director, Seven Steps

    Neha Seth Arora, Director, Varvadhu.

    Young leaders part of the program: Apart from the industry leaders mentioned in the schedule of the events, several young entrepreneurs are featured in the program that highlights employment opportunities in the events sector. Some of the prominent ones are Poonam Lal, Founder, Marketing Solutions, Reema Sanghavi, Director, Maximus Events, Tabassum Modi, Founder-Director- Victor Tango, Atul Chabra, Founder-Enthuse Answers, Deepak Choudhary, Director, Event Capital, Deepak Pawar, MD, Midas Next, Pramod Lunawat, Director, Millennium Events, Siddharth Ganeriwala, MD- Aura Integrated, Vipul Pandhi, Founder, Workaholics, Prerna Saxena, Founder-Theme Weavers and Ruchin Kohli.

     

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  • Compliance support & Analytics guidance from Snapdeal a big hit with sellers

    Compliance support & Analytics guidance from Snapdeal a big hit with sellers

    Snapdeal has taken a variety of measures to help sellers on its platform resume their operations without getting lost in a maze of central, state and district level regulations.

    The permission and procedure to reopen various kinds of commercial establishments, including offices, warehouses, shops etc vary depending on local assessment of the Covid-19 threat at any given point of time. While e-commerce deliveries have been allowed for both essentials and non-essentials, there are several practical challenges faced by the sellers on the ground.

    To help sellers to operate their businesses in a compliant manner, Snapdeal is using various specialised tools & inputs. It has engaged Legistify, a law tech platform, that has developed live trackers of latest regulations on red, orange and green and containment zones, including the trends and micro details from such areas. These inputs help sellers and Snapdeal track COVID19 related compliance by monitoring the movement of goods at individual pin codes.

    Snapdeal is also using the Governance, Risk & Compliance (GRC) tool by PricewaterhouseCoopers (PwC) to track these compliances and changes in regulations. Based on such inputs, regular seller communication with updated SoPs is shared with sellers to advise on best safety and hygiene practices.

    Through its network of associates, Snapdeal is also enabling support on the ground for the sellers to obtain requisite permissions and resolve queries.

    In the last one week, Snapadeal’s seller support team responded to more than 28,000 queries from sellers, helping them with verified inputs and connecting them with local resources for further assistance.

    Snapdeal continued to receive orders for both essentials & non-essential items during the lockdown phase in April 2020, but only essentials were shipped out. In addition, millions of products were wishlisted and searched for by buyers. Snapdeal’s data sciences team has distilled inputs from these to guide the sellers with regard to what the buyers are looking for and at what price points. This is helping the sellers make the right stocking decisions. For instance, based on the popularity of multi-use packs, more sellers are now listing multi-packs of t-shirts (3 T-Shirts in basic colors), multi-pack & combos of undergarments, hair dye gel in smaller packs for frequent touch-ups (6 smaller packs instead of one big pack) etc.

    Snapdeal is also assisting the sellers who are seeking to diversify into new or additional lines in order to reduce their dependence on existing products. Many large wholesalers and distributors have stocks and they are keen to list the same on online platforms via sellers who have existing online operations. Snapdeal is facilitating these by making introductions between large wholesalers/distributors, who are looking at new retail partners who can source from them and list these products online. Consumer electronics, beauty & health products and fitness are the categories witnessing interest from the sellers.

    According to a Snapdeal spokesperson, “The resumption of E-Commerce operations has received an enthusiastic welcome by Snapdeal’s online sellers, who are now connected to a huge base of online buyers looking to buy what they need. Our sellers from all parts of the country have been reaching out to us in order to understand how they can resume their online operations while complying with new and changing regulations. Our policy, legal, analytics and business teams are working in close coordination to address these queries in a prompt and informed manner.

  • Explorer Ed Stafford takes wife and toddler son on his biggest survival challenge yet in the new Discovery show ‘Man Woman Child Wild’

    Explorer Ed Stafford takes wife and toddler son on his biggest survival challenge yet in the new Discovery show ‘Man Woman Child Wild’

    Renowned adventurer Ed Stafford has survived alone in some of Earth’s most hostile environments, often desperate for food, shelter and water, but now he’s putting himself to the ultimate test. In the brand-new documentary ED STAFFORD: MAN WOMAN CHILD WILD premiering on Discovery, Discovery HD and Discovery Plus App on May 11, Ed will live off-grid on a remote uninhabited island in Indonesia for one month. He will be totally self-sufficient fending for himself in this unchartered location, but there’s a twist – this time, he won’t be alone as Ed will be joined by wife Laura Bingham and 20-month-old son Ran, where they will have to survive as a family, on the beautiful yet demanding island.  

    Completely self-filmed Ed, Laura and Ran’s survival challenge will see them based on one of Indonesia’s 18,000 islands, deep in the Indian Ocean. One hour away from civilisation and with no provisions, they will have to totally fend for themselves, with no idea of the water and food sources in advance, and with the looming threat of tropical storms ever present. 

    In the experiment, Ed and Laura want to take themselves away from the modern trappings of life to explore how life is when lived ‘back to basics’. With screen heavy lives, how will it affect them and their relationships when stripped of the modern trappings and obligations. Will they discover a more natural, wholesome way of living away from the distractions of modern-day life? Will their relationships get closer and will Ran’s development accelerate? 
    Talking about the show, Ed Stafford said, “I thought it would be fascinating as an experiment, for a family to go out and see whether they can survive and leave behind all the trappings of everyday life. Discovery Channel bought into the idea and they thought it would make a very interesting TV programme. I think we learned a lot of lessons along the way.” Talking about what helps him the most at stressful moments, Ed said, “The thing that I use on expeditions that helps me above everything else, especially, in survival situations is meditating.  It’s so important for me to be centred, to be aware, to be able to notice the things that are going on around you, but also to step back from your thoughts and your emotions and get to a place of calm.”

    “Man Woman Child Wild – with the explorer’s family in the mix – is an iconic example of survival based television format, a Discovery content forte. Audiences love and engage with us for such kind of content,” said, Sai Abishek, Director–Content, Factual & Lifestyle Entertainment – South Asia, Discovery. “We continue our endeavour to premiere shows even during lock down. Ed Stafford has huge following in India, and we will premiere the second series of ‘Ed Stafford: First Man Out’ immediately after which will air from May 18th.”

    This unique show, which started as an experiment, seeks to answer some very pertinent questions about the kind of lives we lead today, questions which have become even more important in light of the current pandemic that we are dealing with. Ed and Laura wanted to take themselves away from the modern comforts of life to explore how life is when lived ‘back to basics’. With screen heavy lives, how will it affect them and their relationship when stripped of the modern ways of living and social obligations? Will they discover a more natural, wholesome way of living away from the distractions of modern-day life? Will their relationship become stronger and will their son, Ran’s development accelerate? 

    Along with this exciting family show like no other, Ed Stafford will also be seen competing against the world’s top survivalists in a gritty, real-life race to get out of some of the most hostile environments on the planet on yet another Discovery Channel show: ‘ED STAFFORD: FIRST MAN OUT Season 2’, starting from 16th May.

    To view all the action, unfold, tune in to ED STAFFORD: MAN WOMAN CHILD WILD, which premieres in India on Monday, 11th May at 8 PM, only on the Discovery Channel.
     

  • ‘Ye Kahani hai laila Majnu ki’ to air on Bhojpuri Cinema

    ‘Ye Kahani hai laila Majnu ki’ to air on Bhojpuri Cinema

    MUMBAI: The on-screen charismatic pair of  Pradeep Pandey and super star Akshara Singh has been a revered duo in the Bhojpuri Cinema industry. Known for their chemistry, the celebrated duo will be back in lead roles to entertain audience in the world Television premiere of Ye Kahani Hai Laila Majnu Ki on Saturday, 9 May at 7pm on Bhojpuri Cinema.

    Directed by Mahmood Alam, Ye Kahani Hai Laila Majnu Ki, is a romantic action drama in a royal setting. Pradeep Pandey and Akshara Singh have starred opposite each other in the past and the on-screen couple are being paired opposite each other after a long break. Tinu Verma plays the lead negative role. The film also  features Manoj Tiger and Brajesh Tripathi amongst others. Produced by Rajkumar R Pandey, the music is given by Enterr10 Music.

    Tune in to watch the romantic action, Ye Kahani Hai Laila Majnu Ki,  this Saturday, 9 May at 7pm only on Bhojpuri Cinema.

  • Teamwork Communications Group bags PR mandate of IVF Fertility Chain Nova IVF Fertility (NIF)

    Teamwork Communications Group bags PR mandate of IVF Fertility Chain Nova IVF Fertility (NIF)

    Teamwork Communications Group has been selected as the PR and communications partner of Nova IVF Fertility (NIF), a leading IVF and advanced fertility treatment providing chain with a pan India presence. As in charge of its media initiatives, Teamwork will be responsible for devising a creative and engaging strategy for Nova’s fertility treatment centres.

    Teamwork Group won the account after a multi-agency pitch followed by a competitive bidding process. The mandate for Nova IVF Fertility will be managed by the Delhi office of the agency with adequate support from its nationwide team and associates to ensure strong positioning and greater visibility of the brand among targeted audiences.

    “At Nova IVF Fertility, our constant endeavour is to provide the most advanced Assisted Reproductive Technology (ART) available to Indian couples seeking fertility solutions. India has seen a significant rise in the number of patients opting for infertility treatments. However, lack of awareness and taboo associated with the subject still prevents many couples from seeking help. In our efforts to address these issues and further expand the reach of our solutions, we are delighted to bring aboard Teamwork Communications. We are sure their expertise will help us establish a focused communication approach, reach out to more people and create better awareness,” said Mr Shobhit Agarwal, CEO, Nova IVF Fertility.

    Teamwork Group has wide ranging experience in the field of building and managing communication strategies for healthcare institutions. The agency, which completed a decade in its business, has been serving as a communication partner for a series of premium healthcare institutions across India including Columbia Asia, Paras Healthcare, Indian Spinal Injuries Centre, Apollo TeleHealth, Jindal Naturecure Institute and Motherhood Hospital.

    Commenting on winning the PR mandate for Nova IVF, Ms Nikky Gupta, Co-Founder and Director, Teamwork Communication Group, said, “We are honored to be selected as the strategic communications partner for Nova IVF Fertility , a renowned organisation which has built its distinct identity in the field of infertility treatment in India. As a team, we deeply understand the needs and communication strategies required for different organizations. Our endeavour will be to devise sustainable communication campaigns that help raise awareness about infertility treatments among end consumers on the one hand and establish the organization as a major thought leader in the fertility space on the other hand”.

    As a PR agency, Teamwork Communication group will offer an entire gamut of services including strategic counselling and planning, media relations, crisis management, advocacy and integrated campaign development for the organisation.

    Established in 2009, Teamwork Communication Group is India’s premier engagement focused specialty media relations and communication advisory. Over the past 10 years, Teamwork Group has crafted successful media campaigns and awareness drives for multiple clients including state governments of Delhi, Kerala and Jharkhand to further their cultural, educational and tourism promotion goals. The agency also worked with GSTN, the technological backbone of Goods & Services Tax during the country’s historic transition to the new taxation regime. It has also been associated with leading healthcare organizations such as Indian Spinal Injuries Centre, Paras Healthcare, Columbia Asia Hospitals, Fortis Hospitals, among others.

    The group comprises of some of the highly specialized divisions that cater to diversify clientele ranging from healthcare, education, lifestyle, corporate to start-ups.

  • ‘Filmfare Lockdown Conversations’ features the biggest names of Bollywood in their candid best

    ‘Filmfare Lockdown Conversations’ features the biggest names of Bollywood in their candid best

    Filmfare, India’s leading entertainment brand, launched Filmfare Lockdown Conversations, a candid video series featuring the biggest and most-popular names in Bollywood. By leveraging the brand’s extensive social media reach of 14 million across all four platforms, the show aims to bring fans closer to A-listers from the industry by giving them a humble insight into the lives of these stars through the free-flowing conversations in this bi-weekly video series. 

    The show features Filmfare editor and B-town expert Jitesh Pillaai as the host with some of the biggest of Bollywood stars such as Ayushmann Khurrana, Sonam Kapoor Ahuja, Imtiaz Ali, Shekhar Kapur, Alaya Furniturewala, Janhvi Kapoor, Bhumi Pednekar, Tapsee Pannu  and Madhuri Dixit among others in a candid conversation, as they open up about life in the confines of their homes. Streaming across all social media platforms of Filmfare, over a slew of unfiltered, intimate, real and entertaining episodes. Spanning across six weeks, audiences will get to see both, the celebrity and the host, sitting in the comfort of their homes bond over a cup of tea.

    Speaking on the occasion, Mr. Deepak Lamba – CEO, Worldwide Media said, Filmfare Lockdown Conversations sees the brand explore the digital medium and leverage its reach on social media to once again innovate and connect with our audiences in a relevant environment. We hope that, via this candid video series, Filmfare, continues to engage and entertain our audiences in the midst of this current crisis.”

    Jitesh Pillaai, Editor, Filmfare said, “In these unprecedented and unforeseen circumstances, we seek to offer our audiences content that is entertaining, engaging and at the same time inspiring. Through Filmfare Lockdown Conversations we will be getting up close and personal with the biggest stars in Bollywood and bring them closer to our viewers. The candid video series will see me open a dialogue with these A Listers where they shall speak about their lockdown lifestyle, their mantra to adjusting to the new normal, among many other interesting aspects and topics.”

    From reputed directors to some of the most recognizable faces in B-town; the power-packed line-up of stars in Filmfare Lockdown Conversations will ensure that you see each one of them in a whole new light. 
     

  • Royal Brothers offers relief to those stranded with a Ride Home

    Royal Brothers offers relief to those stranded with a Ride Home

    India, 8th May 2020: Royal Brothers, India’s largest mobility solutions provider has taken an important step to help people stranded in various states to return to their homes across all their 25 + cities in 8 states where Royal Brothers has a presence.

    After Government of India’s allowance on movement of stranded people who are unaffected by coronavirus, across state borders, Royal Brothers has announced that its fleet of high-end quality motorbikes will be available as per their intercity travel feature at a concessional rate. With this feature, anyone can start their trip with Royal Brothers’ motorbike in one city and end it in another. The company will also deliver sanitised bikes and helmets to their start location at no extra charge. The bikes will be home delivered to the rider through contactless delivery within a radius of 10 kms from the selected pick-up location.  While the rider needs to have his/ her basic documentation the vehicle insurance will be taken care of by the team. The rider can also reach out to the RB team for any additional assistance they want while planning their travel back home.

    Speaking on the initiative, Abhishek Chandrashekar, Co-founder & CEO, Royal Brothers, says, “As citizens of the country, it is imperative that each of us help the government and those in need with whatever resources available at our disposal. At Royal Brothers, we are happy to extend our fleet of high-end motorbikes to those from our community across the country, who are have been stranded and away from their loved ones since lockdown was implemented. Hope this effort helps them unite with their families once again!”

    The team has launched an online campaign that will be visible across Instagram, Facebook and LinkedIn with posts that specifically reach out to the biking community for the initiative. Apart from running a sponsored awareness campaign about intercity travel, the team is also leveraging WhatsApp to run an awareness campaign that includes a message with a link to form for inter-city transport to those stranded and in need of a safe mode of transportation to get back home. To add to this the team will also be putting up creative Instagram stories that are short-lived on the offer and carousel posts with information that people are looking for and that they can help with.

    The team is also running a social media awareness campaign for essential workers and professionals who need a private vehicle for commuting.

    If you have any friends or relatives who are stranded and trying to get home? Give us a call at 9019595595 and let us know their location.

    Instagram : https://www.instagram.com/royalbrothersrentals/
                          https://www.instagram.com/p/B_l6QVwgUnM/
    Facebook : https://www.facebook.com/RoyalBrothersBikeRentals/
    LinkedIn :   https://www.linkedin.com/company/royal-brothers/
    Website :    www.royalbrothers.com

  • Innovation-led technology platform to streamline video production

    Innovation-led technology platform to streamline video production

    New Delhi: Videos have become the go-to tool that brands worldwide are turning to. India is no exception in this case. Brands, in their quest for higher customer engagement, are rooting for videos. Marketers, too, are seeing the positive results of video performance when it comes to higher volume conversions.

    Globally, media consumption is increasing on various platforms, especially digital. And the volumes are only going through the roof.

    Plan2shoot is a unique technology-driven video creation platform. It weaves a creative web of ideas, and organises all the bits and pieces into coherent and innovative video content. 

    Plan2shoot allows creative and innovative ideas to prosper and, through this, it effectively mixes human ideation with state-of-the-art technology to develop a cutting-edge approach to video aggregation.

    Plan2shoot’s co-founder and CEO Vikas Sardana says their video platform is a synonym for trust. “During my two-decade-long career in the media Industry, I realised that there were too many issues faced by brands and creators. The market was huge yet unorganised and trust was seriously missing,” he says.

    Plan2shoot realised the potential in the video space and thought of introducing technology wherein every step of video creation could be streamlined, irrespective of the location. Plan2Shoot is hosted on robust cloud technology platform with main emphasis on media security and availability. The technology ensures fast upload of media files by creators using multipart technology and enables fast downloads for verification by brands.

    The tech part ensures that all parts are transparent to both, creators, and brands to verify every step of development phase and enable both creators and brands have smooth experience in sharing media. This, says Sardana, makes the entire process transparent. 

    “The validation of our platform during the Covid-19 pandemic has further strengthened our location-agnostic belief. We have been able to get our work done even from remote areas without even stepping out and endangering ourselves,” Sardana adds. 

    Plan2shoot strongly believes in and already has implemented a structured process of video creation. Every piece of content created is carefully examined and, through a step-by-step process, the idea is fashioned into a well-defined narrative on the product. 

    Plan2shoot strictly follows due diligence while screening video talent and always makes it a point to deliver creative content. Client satisfaction is our top priority, says Sardana.

    “Our videos give the impression of a solid quality product, “ says Ishan Bhattacharjee, co-founder, Plan2shoot. In the digital space, the platform, he elaborates, replaces chaos with superb quality, and always adds an extra zing to the marketing process. 

    “We churn out awesome content – visually pleasing, polished and loaded with innovative ideas. Our clients love and share our work,” says Bhattacharjee. 

    Plan2shoot endeavours to make everyone a winner. “We go all out to bring a lot of synergy between creators and brands. And by constantly doing this we create a happy and buzzing marketplace,” Bhattacharjee adds.

  • Helo partners with Bollywood Music Project to create virtual content

    Helo partners with Bollywood Music Project to create virtual content

    MUMBAI: Helo, a social networking app recently partnered with Bollywood Music Project (BMP) to create virtual content for their app. BMP featured, on its Helo app handle BollywoodMusicProjectLive virtual chat sessions and short impromptu performances of 11 leading Bollywood vocalists of our country and viewers of Helo had the opportunity to view and engage with unique content. The week-long series was a resounding success, with over 5.5 lakh unique viewers combined.

    Known for coming up with unique, effective and impactful IPs for brands, Event Capitalalong with Truly Musical conceptualized and executed the initiative, taking on-board well known artists, creating separate individual slots and increasing user engagement, all whilst driving massive viewership and engagement on the platform. The initiative had over 10,000 concurrent live users and had an average engagement rate of 5 per cent. With many digital players going online to create content, their aim was to stand out from the clutter and create highly targeted entertainment.

    Mega music stars like Amit Trivedi, Vishal Bhardwaj, Rekha Bhardwaj, Hariharan, Aditya Narayan, Sukhwinder Singh, Shefali Alvares, Mohammed Irfan, Divya Kumar and Anusha Mani & Sangeet Haldipur performed and interacted at the virtual event. Each artist was given a 30-minute time slot to entertain the audiences not only through live signing but also live Q&A. The artists also took this opportunity to guide the audience with safety measures and precautions during the on-going global pandemic.

    Cultivating ecosystems and communities out of IP’s, Event Capital’s efforts are focused on creating sustainable journeys for brands. Starting of primarily in events, the company has grown into a 360-degree content and branded entertainment solutions provider.

    Branded Entertainment, Event Capital  business head and COO Shyam Chhabria said, “Event Capital has grown into one of the most trusted brand partners today in the experiential marketing industry. We realized in order for Helo to connect with and be relevant to their consumers, it was imperative to engage viewers taking into account the current scenario. With the springing up of numerous live and virtual sessions, we felt it was necessary to streamline and create relevant content for our partners and were overwhelmed with the response we got on the partnership; the spike in the reach stands testimony to the success of the event.”

    TM Truly Musical partner Alaap Gosher said commented: "People are constantly glued to different platforms and are experimenting with things they have never done before. To create an engaging and memorable experience at times like this, it's important to understand and use different mediums, which help create a similar experience & emotions as a live gig. The virtual experience allowed us to infuse newer elements like, actual fan interaction with the musicians. The activity turned out to be a success not just for the brand but also for us as a new way to create sustainable & meaningful brand relationships with consumers.”

  • ACT Grants teams up with celebrities to launch ‘Jaanch Bachaye Jaan’ to highlight the importance of Covid-19 testing

    ACT Grants teams up with celebrities to launch ‘Jaanch Bachaye Jaan’ to highlight the importance of Covid-19 testing

    ACT Grants, a not–for-profit coalition of start-ups & entrepreneurs, has unveiled an initiative called ‘Jaanch Bachaye Jaan’ with the support of popular celebrities such as Hrithik Roshan, Kunal Kapoor, Rahul Dravid and Saif Ali Khan to educate people about the importance of Covid-19 testing. The celebrities have championed the cause to de-stigmatize Covid-19 testing by addressing millions of their followers through their social media handles.

    At a time when the entire world is grappling with the impact of Covid-19, ‘Jaanch Bachaye Jaan’ aims to spread awareness about the importance of testing among people. The initiative is a step towards assisting the government in its efforts to encourage people to get tested in order to prevent the spread of the virus and help flatten the Covid-19 spread curve.

    Sudipto Sannigrahi, spokesperson from ACT Grants, said, “Our objective behind this initiative is to encourage people to consult doctors when they notice the symptoms and get tested for Covid-19 based on doctors’ advice. Social responsibility is the need of the hour and we aim to reach as many people as possible and help them adopt safe habits during this pandemic.”

    “These are challenging times for us as a society and we need the support of people to reduce the impact of Covid-19. This initiative is an appeal to all the people in the country to stand united and encourage the community to get tested for Covid-19”, said Ashish Agarwal, spokesperson from ACT Grants.

    Commenting on the initiative, Hrithik Roshan said, “To win a battle you need to know your enemy first. Testing is the first step we can take as responsible Indians in our fight against this pandemic. Let’s join the movement and support our frontline workers by voluntarily getting tested and help flatten the curve.”

    “We are living in very challenging times, and we rely on each other now more than ever. We need to support each other, and remove the stigma from COVID19 testing. It is our responsibility to get tested. Through this initiative, I urge every Indian to spread awareness about COVID 19 testing, and get tested if you have symptoms. Get tested to protect yourself, your family, and all of us too” said Saif Ali Khan.

    With an objective to maximise the reach of the initiative, the campaigns will go live on social media as well as television channels since both these platforms have witnessed an exponential spike in viewership in the last few months.

    Action Covid-19 Team or ACT Grants is a not-for-profit initiative set up by top VC firms such Sequoia India, Matrix Partners, SAIF Partners, Lightspeed Ventures, Kalaari Capital, Accel, Chiratae Ventures, Omidyar Network and Nexus Partners along with several start up founders and leaders in the entrepreneurial space such as Mukesh Bansal, Co-Founder of Cure.fit, and Abhiraj Bhal, Co-Founder of Urban Company (formerly called UrbanClap) among others in order to support the fight against Covid-19 by leveraging technology for scalable impact.  The grant will also be supported by partner NGOs, industry veterans and the government to scale up solutions and accelerate the fight against Covid-19.