ITV

Category: Press Release

  • How to Recharge DTH through PhonePe

    How to Recharge DTH through PhonePe

    PhonePe is a leading digital payment platform in India. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, make utility payments and buy gold. Did you know that doing DTH recharge takes just a few seconds on the PhonePe app? 

    Here’s how to recharge your DTH with a few simple steps. 

    To start with: Download the PhonePe app if you haven’t already and proceed as outlined below.

    Step 1: Open the PhonePe app and click on “DTH” under the Recharge and Billpay section

    Step 2: Select your DTH provider

     

    Step 3: Enter your Registered Mobile Number / Subscriber ID / Customer ID

    Step 4: Enter the amount for recharge, and pay using your preferred mode (UPI, Debit Card, or Credit Card)

  • ‘Academy for Digital Marketing Courses to kick start a wave of digital learning amidst lockdown’

    ‘Academy for Digital Marketing Courses to kick start a wave of digital learning amidst lockdown’

    The COVID – 19 pandemic might have put a million dreams on halt with the lockdown & isolation giving rise to insecurities. However amidst all the chaos and uncertainties Liqvd Asia, a digital 1st all service advertising agency based out of India & Singapore and Frameboxx 2.0, a premier academy for media and creative arts have joined forces to launch The ADMC, Academy for Digital Marketing Courses, one of India’s premier digital marketing institutes with a vision to improve digital marketing knowledge with comprehensive, training programmes, LIVE projects and more importantly guaranteed job focused certifications that connect aspirants to real opportunities.

    Starting 21st May, 2020, ADMC will provide learning opportunities to everybody interested in learning the different aspects of digital marketing. The courses are designed to build on the foundation of the changing aspects of online learning. ADMC will play a major role to up skill digital marketers who specialize in a particular area but want to advance their current knowledge, business owners looking to use digital strategies to grow their business or even beginners or students looking for a hobby or career in digital marketing. It will capture and aid the current growth of digital learning for GenZ, Newcomers, Teenagers, upcoming Marketing Professionals and anyone who aspires to be the best digital marketer. ADMC which also creatively stands for Advertising. Digital. Media. & Coding. is the right place for all career skilling training for the future.

    ADMC’ offers a range of flexible programs like Full Time courses, Weekend and Weekday courses and even Short-Term courses specifically designed keeping in mind different types of knowledge seekers. ADMC gives you an opportunity to learn from the best minds from the industry as it boasts names like Dinesh Swamy, Paridhi Bhatiya, Jabir Merchant, Vishnukant Gokul, Rajeesh Rajagopalan, Subhadeep Bhattacharyya, Lucile Pereira who are industry stalwarts from across sectors & first of kind access to Indian & International digital stars like Christel Quek, Sorabh Pant, Bhuvan Bam, Dot Lung, Ben Legg and Prerna Makharia to name a few.  Chaired by Arnab Mitra, Managing Director, Liqvd Asia as the lead of Knowledge Board, the academy provides detailed learning materials, assessments, case study examples and most importantly boasts of online & real-world support from the industry professionals like none in the training industry.

    Rajesh R. Turakhia, Managing Director of ADMC & Founder of Frameboxx 2.0 said, “Digital Marketing and Online presence are fast becoming the norm over traditional mediums of communication with our target audience. In fact, in the current times more and more people are online and so it has become even more relevant today. Keeping this in mind we are launching along with Liqvd Asia a reputed company in the field of digital experiential marketing an academy for Digital Marketing courses designed by domain experts with over 10 years of experience in the field. Our industry-relevant curriculum will ensure that the trainee comes out of the course ready to enter the job market. An internationally recognized certification will also be a part of these programs.”

    Dinesh Swamy, Chief Creative Officer, Bcwebwise, a well-known premium digital advertising agency with over 2.5 decades of experience & one of the chief mentors of ADMC said "Digital marketing is now mainstream and brands are preferring ‘Digital First’ as the marketing objective. Digital Marketing will evolve as the most powerful medium to interact with consumers. With a strong probability like this and a mission to empower minds with the right knowledge, ADMC created a chance to learn and imbibe futuristic courses that are focussed on employable skills. Mastering social platforms, tools, data understanding, interface, straggles with powerful insights that will not only make learning easier, but the learner becomes a specialist in the game! I have personally evolved with the Digital trends working with various Digital Marketing Agencies and brands. It is a great opportunity to be part of the ADMC committee team to design & put forth a syllabus which ensures that the programs offered and are always relevant and updated with the current trends."

    ADMC’s aim is to dissolve the demand-supply gap that prevails in the industry currently thanks to traditional thinking & archaic digital marketing curriculums being offered all across. Indian Gen Z which is 52% of the population of the country deserves a vocational training company that caters to their needs. ADMC aspires to launch new age programs around Influencer Marketing, Use of Instagram as a marketing channel, TikTok Marketing, Python Programming, AI Basics & Advanced and more importantly a yearlong membership that will allow users/students in general to keep abreast with this forever changing medium and stay ahead of the curve.

    So, what are you waiting for? Come and Join ADMC and transform your career in this digital world. Now while you may have to start online keeping in mind the current situations, be rest assured that the company is speaking of 100 franchises by the next year at the same time.

  • Nykaa TV presents Khoj | खोज : A Mother’s Day Film Created using Vertical Smartphone Interface

    Nykaa TV presents Khoj | खोज : A Mother’s Day Film Created using Vertical Smartphone Interface

    Nykaa, India’s leading beauty and lifestyle platform, known for its campaigns with unconventional themes to reinforce messages of strength, courage and inclusivity, continued this narrative with a new film titled “Khoj”, that was specially released to coincide with Mother’s Day on Nykaa TV – Nykaa’s YouTube channel.

    Within 48 hours of its release on Nykaa TV and Nykaa’s social media platforms, the film has crossed more than half a million views and has received a 98.5% like ratio with several positive and encouraging reviews. 

    Starring popular web series actor Akanksha Thakur and created by ICE Media Lab, this vertical format short-film uses the mobile screen interface to tell an emotional story.  Khoj is about a young quarantined woman Vedika frantically trying to connect with her unreachable mother, staying in a different city amidst the current lockdown. She doesn’t give up and continues to find ways to track down her mother – all the while trying to reassure her younger brother (who is living in a different city and fearing the worst) while swallowing her own panic in a world full of Covid 19 headlines. After some impressive and very resourceful digging around in her order history on the Nykaa app, Vedika tracks down her mother’s co-worker and calls her. 

    The final unexpected twist in this story comes at the very end of the film –  where, in a poignant, touching moment, it is revealed that Vedika’s mother is a doctor and has been in the hospital, fighting on the frontlines in the battle against the pandemic. The film weaves an emotional, tension-tinged tale to fittingly capture the courage we sometimes discover in the midst of chaos. 

    “Khoj is Nykaa’s tribute to the extraordinary strength of women who could also be mothers, and more importantly, a heartfelt tribute and resounding thanks to the heroes fighting for our safety in the time of Covid.-19. Our aim with these campaigns is to grow stronger as a voice that celebrates women from all walks of life”, says Madhavi Irani, Chief Officer – Content, Nykaa.

    The ‘smartphone interface’ vertical format used to make Khoj creates a unique, immersive experience for viewers. From the messages that come in, the notifications that appear, the video calls that are made, the TV that resonates from the background – all of it adds to the illusion that the events of the film are happening within the viewer’s own smartphone.

    The film was put together in times of Covid by remote production in different locations across the country – director in Chennai, producer in Kolkata, post production team split up between Delhi and Mumbai.

     “Khoj” the Mother’s Day campaign is also spread across Nykaa digital platforms like YouTube, Instagram, Facebook and LinkedIn.

    Follow Tellychakkar for the consumer facing news & entertainment

  • #StarbucksCelebratesMoms with a special dedication this International Mother’s Day

    #StarbucksCelebratesMoms with a special dedication this International Mother’s Day

    MUMBAI: Tata Starbucks believes in the importance of human connections and recognizes that the most special, warm and important connection is the one with mothers. With an aim to reciprocate the affection and unconditional love of a mother, Starbucks devised a heart-warming social media campaign by virtually replicating its iconic in-store experience to honour mothers and make them feel special on the occasion of International Mother’s Day.

    As an extension to its successful digital campaign #ReconnectwithStarbucks, Starbucks brought alive its unique coffeehouse ritual of partners calling out the customer’s order by urging its fans to share their mother’s favourite Starbucks beverage along with a reason why Starbucks is so special to them. The Instagram entries received a sweet surprise from the brand’s partners in the form of a personalised video message calling out the customer’s mother’s name with their favourite beverage and wishing them `Happy Mother’s Day`. Once again it was a great way for the brand to stay connected with its customers on this special occasion bringing alive a cherished offline ritual, online. The campaign was conceptualised and executed by WATConsult.

    Commenting on this initiative, Tata Starbucks Head of marketing digital loyalty and PR Deepa Krishnan said, “At Tata Starbucks, we constantly endeavour to curate personalised and immersive experiences for our customers which in-turn strengthens our bond with them. This mother’s day, we wanted to express gratitude towards all the strong and beautiful mothers for being a part of our family.”

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  • Burger King India partners with Project Mumbai to salute frontline health care workers during Covid2019

    Burger King India partners with Project Mumbai to salute frontline health care workers during Covid2019

    MUMBAI: Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King India partnered with Project Mumbai, a non-profit organisation, to distribute over 8,000 burgers to frontline doctors, nurses and other staff of hospitals in Mumbai. As part of this initiative, Burger King is delivering freshly prepared burgers to the medical staff of JJ Hospital, St. George Hospital, Cama Hospital and to the control room staff of Mantralaya.

    Since the Covid2019 outbreak, Burger King has further strengthened its robust restaurant procedures around food safety, cleanliness, and hygiene and has increased its sanitization frequency across all restaurants in the country. The brand’s ‘Trust in Taste’ protocols ensure safe preparation and delivery of food from the kitchen to the frontline health care workers.

    Burger King CMO Srinivas Adapa said, “We are absolutely honoured to support the medical fraternity who are fighting this battle on the frontlines. We salute their dedication and are grateful to provide safe and hygienic food to support them. We would like to thank our partners, Project Mumbai for partnering with us on this endeavour."

    Project Mumbai CEO and co-founder Shishir Joshi said, “#ProjectMumbai has been committed to helping our frontline warriors, the doctors in these trying times. In this process we are delighted to have Burger King volunteering to associate with us and provide some energy to our medical fraternity. #togetherwecan."

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  • Shilpa Shetty launches a special meditation program

    Shilpa Shetty launches a special meditation program

    In the wake of global pandemic and its distress, SS App by Shilpa Shetty launches a special guided meditation program – Chakra Balance for Positive Energy that heals the blocked chakras or energy centers in the body. 

    Chakra balancing is based on the ancient yogic tradition in a series of seven chakras, or energy centers, which are part of an intimately connected system. Activating them increases the ability to achieve success, prosperity, passion, creativity, will power and stability, along with overall well-being. This specific meditation program is widely propagated and practiced in the West, and its benefits are also researched by many psychologists and scientists across the world. Demonstrated by our Chief Fitness Officer, Shilpa Shetty Kundra, this meditation program will help find balance within the body and the mind.

    *Benefits of practising Chakra Balance:*
    – Ability to heal your mental, physical, spiritual and emotional issues
    – Increased openness, memory, concentration and awareness
    – Positive outlook in terms of understanding, perception of behaviors and thought process
    – Heightened creativity and better resourcefulness
    – Sense of self-worth, self-esteem and self-confidence
    – Improved and deeper sleep, with better control over your emotions 

    *Program Promo Link:* https://www.youtube.com/watch?v=ozot3WeFSuc&feature=youtu.be
    *Program Link:* https://shilpa.app.link/YzvJPup1o6

  • MTV and MTV Beats salute the undying spirit of COVID-19 warriors with #RahoMusicallyPositive

    MTV and MTV Beats salute the undying spirit of COVID-19 warriors with #RahoMusicallyPositive

    “The light at the end of the tunnel is not an illusion, the tunnel is”. While the world is currently fighting through a global pandemic, there definitely is a ray of hope and joy beaming at the end of this dark tunnel. As we adapt ourselves to the new normal, it is imperative to keep up with the positive spirit, stay united and thank our real-life superheroes for their selfless efforts of standing strong and protecting us from this health crisis. Through the power of music, MTV and MTV Beats extend a heartfelt tribute to all the doctors, nurses, police, medical staff and other frontline workers with a special video campaign – #RahoMusicallyPositive.

    The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home by extending their support to the Network’s social campaign. Viacom18 has joined hands with Goonj to support individuals, families and communities across India that are financially impacted by COVID-19, including daily wage workers. To contribute comprehensive family kits of essentials to the affected communities, one can donate here: bit.ly/GoonjFundraiser

    Speaking about the #RahoMusicallyPositive campaign, Ferzad Palia, Head- Voot Select, Youth, Music and English Entertainment, Viacom18 said: “Music has the power to bring people together and instil a feeling of positivity and happiness. With this thought in mind, MTV and MTV Beats partnered with some of the most talented musicians and Bollywood actors to create the #RahoMusicallyPositive song to boost the morale of our frontline workers who are fighting the pandemic on ground as well as each one of our viewers who are battling it by staying at home.”

    #RahoMusicallyPositive features some of the eminent faces from the film fraternity such as Neha Dhupia, Aparshakti Khurrana, Rannvijay Singha, Kailash Kher, Palash Sen, Meet Bros, Amit Mishra, Jonita Gandhi, Tulsi Kumar, Shilpa Rao, Nakash Aziz, Karan Kundra, Gaelyn Mendonca, Varun Sood, Shashaa Tirupati, Nikhita Gandhi, Akasa and Shashwat Singh, singing their heart out on Baar Baar Haan from Lagaan. This heartwarming tribute is dedicated to all the COVID-19 warriors and citizens who are fighting through the pandemic and trying to stay positive in this current scenario.

    So #RahoMusicallyPositive and join hands with MTV and MTV Beats to thank our real life heroes.  

  • The Bombay Canteen, O Pedro, Bombay Sweet Shop collaborate to create digital, at-home experiences with Paytm Insider

    The Bombay Canteen, O Pedro, Bombay Sweet Shop collaborate to create digital, at-home experiences with Paytm Insider

    Hunger Inc. Hospitality, the parent company to Bombay’s beloved restaurants The Bombay Canteen, O Pedro and Bombay Sweet Shop has launched ‘Countdown to Good Times’ on the Paytm Insider platform. Fans of its food, drinks and design philosophy can now learn from Hunger Inc’s top chefs in online workshops, purchase its merchandise and even book future dining experiences that the team will create for customers at their homes.

    The first digital workshop on May 9, which sold out within 2 days of launch, is a Goan Poee making workshop with O Pedron’s Chef Hussain Shahzad. Keeping in mind restrictions in place, people have had the option to get the Poee ingredients delivered home ahead of the workshop if they choose, or get tickets that only provide access to the online workshop for a lower price. Paytm Insider’s seamless online experience, where e-tickets provide access to the online event over Zoom, will be in use here.

    The team is also thinking ahead and providing a series of ‘at home’ experiences including a 4 course curated dinner for 4-8 people and a pastry making class with Pastry Chef Heena Punwani or Bombay Sweet Shop’s Chief Mithaiwala Chef Girish Nayak that can be booked in advance. And there’s more. There are digital gift cards to pamper yourself or gift a loved one a delicious meal at the three restaurants and you can also book The Bombay Canteen’s now iconic dish, ‘Kejriwal Toast’ for a whole year. All of these can be bought through Paytm Insider and will be delivered once lockdown restrictions are lifted and the restaurant resumes full operations in compliance with government regulations.

    The range of experiences announced helps re-imagine the near future of restaurant experiences and drives innovation at a time it is most needed. View all experiences available here –  https://bit.ly/3fpzonX

    Sameer Seth, Partner, Hunger Inc. Hospitality says, “We are already seeing and will continue to see changes in how we go out to eat, experience events and socialize. While we will all want to continue participating in these activities, how and where we choose to participate is set to change significantly. The ‘Countdown to Good Times’ is our first attempt at adapting to these changes in behaviour. We’ve been working with Paytm Insider for many years to bring our experiences to life. As we create new ways to bring joy through food and drink to our guests, we are really excited to collaborate with Paytm Insider to bring this to life.”

    Paytm Insider CEO, Shreyas Srinivasan adds “We’ve been big fans of the thinking and commitment of the Hunger Inc team to bring a stand out dining experience. With the ‘Countdown to Good Times’, Paytm Insider is happy to be able bring something to look forward to now with Hunger Inc’s digital events, as well as in the future.”

  • Tata Sky Fun Learn premieres Baahubali: The Lost Legends – S04 for the first time on Television

    Tata Sky Fun Learn premieres Baahubali: The Lost Legends – S04 for the first time on Television

    The magnum opus Baahubali, which crashed box office records, was later turned into a multi-episode animated series titled – Baahubali: The Lost Legends by SS Rajamouli, creator of the original Baahubali movies. Tata Sky, India’s leading content distribution platform for the first time on Indian television presents Baahubali: The Lost Legends S04 produced by Graphic India and Arka Mediaworks on Tata Sky Fun Learn. This animated series will be available in both English and Hindi.

    Filled with intrigue, war, action, and adventure, this season showcases, Mahishmati and its protectors face their greatest challenge as they find themselves, the targets of a mysterious new force, seeking revenge on the legendary kingdom. The season also features never-before-revealed stories about the characters from the film, including Prince Baahubali, Bhallaladeva, Kattappa, and Sivagami. Thereby introducing new characters and expanding the world of Baahubali.

    Catch the amazing series on Tata Sky Fun Learn 688 everyday at 1pm . The service is also available on Tata Sky Mobile App under Live TV