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Category: Press Release

  • CNBC-TV18’s show Money Money Money invited industry experts to answer investor queries on managing their finances wisely amidst the pandemic

    CNBC-TV18’s show Money Money Money invited industry experts to answer investor queries on managing their finances wisely amidst the pandemic

    Mumbai: As the nation gets set for Lockdown 4.0, it truly is an unprecedented time with industries across various sectors reeling in the effect of the lockdown. This disruption in the economy has given rise to viewers filled with queries aplenty with regards to their finances, how to safeguard their investments and what the future has in store. Catering to these growing doubts, CNBC-TV18, India’s leading English business news channel recently invited a host of industry doyens on their show ‘Money Money Money’ this week.

    Hosted by Surabhi Upadhyay, the show provided an opportunity for its viewers to have their queries addressed and receive real-time feedback from the experts on the show. The show featured prominent names like Kshitiz Mahajan, Co-founder of Complete Circle Consultants; Adhil Shetty, Founder & CEO of Bankbazaar.com and Gaurav Mashruwala – a certified financial planner. The show saw Surabhi interact with the experts on various aspects regarding personal finance like creating a cash buffer, if shoring up insurance needs is required, how to best utilize your loans, loan moratoriums, the best commodities to invest in, personal finance, investing in gold amongst others that pertained to one’s investments.

    Some of the commons questions asked to the experts included, ‘Are people still applying for a lot of loans or credit cards?’, ‘How can one keep an emergency fund ready for the unusual times?’, and ‘What if I do not have income for the next two months?’. Offering immense value through their industry insight, the experts provided actionable solutions like liquidate low yielding investments at the earliest, keep 5-7% of one’s portfolio in gold, maintain cash in bank FDs or high-yielding savings accounts, choosing loan moratorium, opt-out of credit risk funds for the time being, spilt savings across two different banks and maintain 3-6 months of income as emergency corpus amongst many others.

    Reaching out to a large audience spanning the length and breadth of the country, the show helped people come forward and have their questions answered. Further points of discussion included impact of the pandemic on markets, investing in stocks, commodities and personal finance. The panel of experts also responded to questions posted on social media that included, ‘Is physical Gold more preferable investment compared to gold sovereign bonds, gold ETFs or digital gold? In the current scenario; gold or equity? Which is the best option to invest at these times? Where to invest money in such uncertain times? Which is the safest option out of equities, MF, ETS, Sovereign Gold Bonds and FDs? Given the uncertain times and people looking for high liquidity, which one is better: Digital gold being sold on various platforms like Paytm, Google Pay etc. or parking funds in Gold ETF?

    The show can be watched on the below mentioned link:

    https://www.cnbctv18.com/videos/personal-finance/money-money-money-how-to-manage-your-money-during-covid-19-crisis-experts-explain-5901731.htm    

  • MOCHI SHOES DISTRIBUTES PPE KITS IN ASSOCIATION WITH UNITED WAY OF MUMBAI TO SAFEGUARD FRONTLINE HEALTHCARE WORKERS AND POLICE PERSONNEL

    MOCHI SHOES DISTRIBUTES PPE KITS IN ASSOCIATION WITH UNITED WAY OF MUMBAI TO SAFEGUARD FRONTLINE HEALTHCARE WORKERS AND POLICE PERSONNEL

    Mochi shoes from the house of Metro Brands Ltd., partnered with United Way of Mumbai to distribute 1000 PPE (Personal Protective Equipment) kits to Cama and Albless Hospital and Police Hospital, Nagpada as well as 25000 3 Ply masks to Police Personnel located at 5 Police Stations around the city in order to protect our frontline workers in this time of pandemic that has gripped the nation. Healthcare professionals and Police Personnel are our front-line soldiers in uniforms. They are our real heroes who are treating Covid positive patients and ensuring law and order without worrying about their own life because duty comes first. Mochi shoes supported doctors, nurses, health care workers and Police Personnel, by funding the distribution of PPE kits  and 3 Ply masks  in Mumbai. United Way of Mumbai helped the brand in procuring and distributing the PPE kits and 3 Ply masks.

    PPE kits ensure the safety of the healthcare professionals from the deadly virus, while they are on the field helping people battle with the virus. With Mumbai being in the red zone and the number of positive cases rising exponentially every day, there is a dire need of PPE kits and masks for healthcare and other frontline workers, without which their lives could be at risk as well. United Way of Mumbai ensured timely development and delivery of these kits with funds received from the brand Mochi.

    Speaking about the initiative, Aziz Fidai, Head CSR from Mochi shoes said, “Our city doctors, policemen and other frontline workers, need our support more than ever. We need to save those who save us. Our healthcare staff is working tirelessly to save our fellow citizens, they deserve safe equipment and PPE kits to be the front-line warriors. We are grateful to United Way of Mumbai for helping us protect front line workers.”

    CEO – Ms. Jayanti Shukla from United Way of Mumbai, “COVID-19 is a disaster of immense proportions, at a time like this, we as a community must do all that we can to help those on the frontline. We are grateful to brands like Mochi shoes who are extending their full support. We endeavour to continue gathering support for our front-line heroes- our doctors, nurses, hospital staff, police personnel, and sanitation workers and aid them with facilities they deserve to safeguard their own lives.”

  • Geometry Encompass collaborates with Ankur Tewari and Clinton Cerejo to co-create a lockdown anthem ‘We Got This’ with the team

    Geometry Encompass collaborates with Ankur Tewari and Clinton Cerejo to co-create a lockdown anthem ‘We Got This’ with the team

    Geometry Encompass, India’s largest Creative Commerce agency and a part of WPP, recently collaborated with leading Singer, Song-writer Ankur Tewari and music director and composer  Clinton Cerejo to co-create a song called ‘We Got This’. The song is an anthem that captures the spirit of team Geometry Encompass during these trying times of the global lockdown.

    The song was conceptualized during an inspiring 2 hour long session between the team at Geometry Encompass with Clinton Cerejo and Ankur Tewari. Roshan Abbas, who originally thought of the idea as fun way to engage with the team invited everyone to share their thoughts and experiences during the lockdown.  The thoughts that were shared were developed as the lyrics and hook words for the song. While Roshan and Ankur guided the creation of the lyrics, Clinton worked his magic with the music.

    The song ‘We Got This’, is all about being a resilient and reiterates the power of unity and hope.

    Commenting on the same, Roshan Abbas, Founder and Managing director, Geometry Encompass said, “We are faced with an unprecedented situation and therefore it is imperative to work together as a team and combat the crisis. The whole idea behind this composition was to capture the spirit of hope and resilience during these difficult times and boost the morale of our employees. I can’t thank Ankur and Clinton enough for being part of this creative collaboration”.

    Ranjit Raina, CEO, Geometry Encompass said, “As an agency we have always strived to stay idea first and people focused. The collaboration was a great way to stay creative and connected. It’s a great way to celebrate the team and the work that we have managed to pull off even during the lockdown. Like the song says, “We Got This!”

    Commenting on their collaboration, Ankur Tewari, Singer and Song-writer said, “I have always believed that words in a song bring in the most human element sort. It was quite amazing working with the whole geometry encompass team to work on the words for ‘we got this’. Despite of being probably the first time that most of these people working on a song, they showed amazing initiative, imagination and Enthusiasm to come up with extraordinary words for Clinton’s beautiful composition.”

    Clinton Cerejo, Music Composer, said, “In these trying times, it’s all about innovation and breaking boundaries in your head. If we truly find ways to challenge ourselves, we can overcome anything. We got this.”

    Here is the link to the film: https://www.youtube.com/watch?v=ZmG342JwACo&t=1s

  • ZEE Hindustan Organizes Mega CM E-Conclave, Hindustan E-Vimarsh, Direct With CM

    ZEE Hindustan Organizes Mega CM E-Conclave, Hindustan E-Vimarsh, Direct With CM

    ZEE Hindustan, ZEE Media Corporation Ltd’s anchorless and multilingual national news channel conducted a nationwide E Conclave with 14 CMs of states, on 16th May 2020. Hindustan E-Vimarsh, Direct With CM, was a continuous telecast of 7-hour session with different state heads participating pan India. 

    The E Conclave was held just a day before Lockdown 3.0 ended. Almost 2 months into the lockdown, India has faced a new challenge. Protecting its people from Covid-19 and reviving the economy so that the livelihoods and dignity of our citizens can be restored. As India walks on this two-edged sword, ZEE Hindustan took the lead to organize an E Conclave with Heads of States so that our viewers may get a clear picture of the road to recovery. 

    Each individual CM session lasted for half an hour where the leaders put forward their strategy for the coming days and encouraged our viewers to stay strong. CMs who graced the session were: UP CM Yogi Adityanath, Gujarat CM Vijay Rupani, MP CM Shivraj Singh Chouhan, Punjab CM Capt. Amarinder Singh, Chhattisgarh CM Bhupesh Baghel, Sikkim CM Prem Singh Tamang, Rajasthan CM Ashok Gehlot, Tripura CM Biplab Kumar Deb, Jharkhand CM Hemant Soren, Uttarakhand CM Trivendra Singh Rawat, Manipur CM N Biren Singh, Himachal CM Jairam Thakur, Goa CM Pramod Sawant and Puducherry CM Velu Narayanasamy. The conclave cut across party differences showing the need of the hour.

    Speaking on the occasion, ZMCL Cluster 2 CEO, Mr. Purushottam Vaishnava said, “As the lockdown keeps getting extended, people are getting restless. Unverified sources on social media are creating an atmosphere of ambiguity in the nation. As a responsible media company, we wanted to bring clarity amidst this chaos. Hindustan E-Vimarsh was thus conceptualized to bring our Heads of States straight to our viewer’s homes.”

    ZEE 24 Ghanta, ZEE Rajasthan, ZEE Bihar Jharkhand, ZEE 24 Kalak and ZEE Odisha – the 5 regional news channels of ZMCL Cluster 2 also participated in the event by telecasting relevant CM sessions. Each of these channels is slated to have their own state-level E Vimarsh with respective cabinet ministers in the coming days.

  • B4U Bhojpuri to step its foot into 2nd Year

    B4U Bhojpuri to step its foot into 2nd Year

    Bhojpuri Genre amongst the regional languages in the entertainment space is one of the oldest, going back in time the genre was very different than, it was popular for having below the belt content exposing itself to a long list of criticism in its aesthetics. In recent times, Bhojpuri has changed its concept and content mix to a large extent, thereby seeing an increase in its popularity. Bhojpuri industry is evolving as a genre and one of the contributors for enhancing the image of the genre is B4U Bhojpuri. B4U Bhojpuri was launched on 15th May 2019 by the B4U Network. The vision of B4U Bhojpuri was to ensure that the image of the genre changes dramatically to entertain family audiences and give it an array of clean content.

    The Network comprises of popular channels like B4U Kadak, B4U Movies, and B4U Music, both in India & International B4U Aflam B4U Plus in the Mena Region and has its footprints across 100 countries in the world.

    B4U Bhojpuri with special festive programming and World Television Premieres, has also showcased a variety of action-packed, romantic, comedy Bhojpuri Movies. The selected movies was helped by a star cast of crowd pulling Bhojpuri Actors such as Nirahua, Khesari Lal Yadav, Pawan Singh, Aditya Ojha, Kajal Yadav, Anjana Singh and many more. More importantly, the channel keeping in line with its vision focused on family-oriented films so that viewers of all age groups could enjoy watching it together. B4U Bhojpuri has become a trendsetter in the Bhojpuri industry.

    B4U Bhojpuri, today is celebrating its 1st Anniversary with an impressive programming lineup with Blockbuster Hits starring popular Bhojpuri Actors.

    On this occasion of the channel completing a year, Mr. Sandeep Singh, Regional Associate Vice President states, “B4U Bhojpuri has given several home-produced movies like Saiyaan Hain Anadi, Damaad Ho To Aisa etc. and plans to produce 8-9 Movies starring Khesari Lal Yadav, Pakhi Hegde, Yash Mishra etc. These movies were and will be family-oriented to change the audience’s perceptions about Bhojpuri Movies. Furthermore, our channel has reached out to more than 31 Million people in Bihar and Jharkhand. To celebrate our 1st Year anniversary, we are showcasing back to back Bhojpuri Movies of superstars like Nirahua, Khesari Lal Yadav, Pawan Singh etc.”

    “B4U Bhojpuri has completed one year and with the support and blessings of our audience, we will surely reach new heights,” he adds.

  • METRO SHOES URGES YOU TO GO LOCAL

    METRO SHOES URGES YOU TO GO LOCAL

    The COVID 19 Pandemic has made countries across the globe realize the importance of being self-reliant. While most may fathom the impact of COVID 19, it also gives us an opportunity to step up and showcase our capabilities to the world. Today, it has become more important than ever to support ‘Make in India’. Keeping this sentiment in mind, Metro Shoes , the contemporary Indian fashion footwear and accessories brand, released a digital campaign urging customers to get vocal about going local!

    Make in India initiative by Metro Shoes echoes the sentiments of every Indian- to produce locally, and to wear what is local so that more and more Indians get jobs at the grass-root level. Started in the year of liberation, 1947, Metro Shoes, opened its doors to the public in Colaba, Mumbai. Since then, it has catered to the diverse footwear needs of India and become a household name with over 218 stores across 115 cities. In its latest digital campaign, Metro Shoes, thanks the Indian artisans for being a part of its Swadeshi journey and urges customers to support local homegrown Indian brands during these trying times

    Over the past seven decades, the company and the brand have become synonymous with unmatched quality, skilled craftsmanship, and high-fashion products in the footwear industry. As a brand that was established in the post-independence era, Metro holds the Swadeshi movement very close to its core. Speaking about going local, Alisha Malik, Vice-President-Marketing and E-commerce, Metro Shoes said, “We at Metro Shoes are very proud of our Indian heritage. We have always believed in the beauty of Indian art and the skills of our karigars. Today, it is important for all of us to support each other to come out strong from the pandemic and going local is a crucial step in being sustainable, equitable, and scalable. We request our customers to walk along with us and support us in our journey ahead.”

    On the retail front, the safety of customers and employees remains the top priority for Metro Shoes. They have set up special health helplines that are monitored on a real
    time basis. All the warehouses, stores, office premises, and even footwear are being sanitized. They have also set up special teams to train front-end and back-end staff on adopting all necessary safety measures and made provisions for sanitizers, masks, and gloves for all employees at the retail stores. The brand has also taken similar measures for all the e-commerce driven sales as well.

  • Every third user on Snapdeal is now buying safety & immunity products

    Every third user on Snapdeal is now buying safety & immunity products

    A range of “new essentials” is now becoming an integral part of online buyers’ shopping lists in India. Every third shopper on Snapdeal is buying products relating to safety & immunity. These include masks, sanitizers, traditional immunity boosters like Chyawanprash, vitamins, herbal health supplements etc.

    Masks are the single largest purchased item in this category of new essentials, accounting for nearly 70% of the order volumes. The sale of masks has more than tripled in the last 30 days as greater awareness, easy availability and reduced prices have prompted more users to buy masks.

    The rise in volumes is both on account of new users and also because of existing buyers replenishing their stocks. Packs of 25-masks are the most popular purchase by first-time buyers. Those buying to replenish their stocks at home are preferring to buy bulk packs of 50-100 masks, as the long term need to wear masks becomes more evident.

    Users have a strong preference for 3-ply masks that have a middle filter layer of meltblown fabric. With a lot of supply being added in the recent weeks, the price for such masks has dropped nearly 25% from Rs 16 per mask to Rs 10-12 per mask. Many sellers have also dropped the price for normal 3-ply masks by about 25% to Rs 8, while the price for 2 ply masks has also dropped to Rs 6-7. There is also a growing demand for reusable masks in the price range of Rs 100-150 per mask.

    Sanitizers are the other large category, accounting for nearly 20% of the volumes. The sale of hand sanitizers has increased by 60% in the last 30 days due to improved availability and increased awareness. Bottles of 500 ml and small bottle multi-packs of 50-60 ml score high on buyer preference.

    Those buying larger packs prefer the liquid sanitizer, while the smaller bottles are more popular with those looking at gel-based sanitizers. The prices for sanitizers have largely remained steady, dropping by about 5% in the past 2 weeks.

    Immunity boosters are the third-largest item in the category of new essentials and are rapidly growing in both volume & value. Users are mainly buying Vitamins C, E B6 & Zinc supplements as immunity boosters. Amidst traditional products, Chayanprash is the clear favourite, with sales of the same growing week on week as more users hear of the same through word of mouth and place orders.

    Herbal products based on Turmeric, Tulsi, Neem, Fish Oil, Moringa and Amla are also popular for those shopping for health supplements. Herbal teas, Brahmi tablets, Karela & Jamun juices, Clove powder, and Ashwagandha are also popular. Traditional Kadha items like dry ginger, black pepper, cinnamon, turmeric are selling higher volumes in the spices category. Steam vaporizers are amongst the highest-selling medical equipment on Snapdeal.

    The sale of such products accounts for nearly 7% of the “new essentials” category.  Disposable gloves, shoe covers and face shields are the other products in this category. The demand for face shields is expected to grow very rapidly when public transport resumes and people travel in shared spaces.

    Users are also enquiring for and have started to buy complete PPE kits, including gown, gloves, hood, shoe covers, head cap, mask and disposal bags. These are priced around Rs 500 per kit.

    According to Snapdeal, the “new essentials” is the top-selling category on its platform right now and they are part of every third shopper’s list  as Indians prepare to return to work amidst safety concerns. About 60% of the sales of this category is coming from India’s top 10 cities, while non-metros account for the balance.  

    “We expect the demand for this category, especially masks & sanitizers to grow further in the next two months. The requirement to compulsorily wear masks in public areas as mandated by various government agencies & within private offices and greater need for sanitizers etc by people returning to work are two strong factors influencing near term demand”, a Snapdeal spokesperson added

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  • It’s #BackToThe90s with Twitter’s new #90sNostalgia Emoji and the Decade’s Stars!

    It’s #BackToThe90s with Twitter’s new #90sNostalgia Emoji and the Decade’s Stars!

    In the ’90s Indian pop-culture (and walkman) ruled! Short-listing music for cassettes and making time for television shows and films that were not available on-demand were arguably some of the most important tasks on people’s to-do lists. Since the lockdown, warm feelings and fond memories of those simpler times are flooding people with nostalgia. We have seen people confess their love for this wonderful decade and elements of its popular culture with throwback Tweets.

    To celebrate these conversations and add a dash of ’90s colour to them, Twitter has launched an all-new emoji that is sure to remind everyone of the ’90s pop-soul that resides within them. The emoji can be activated by using three hashtags – #BackToThe90s, #90sLove, #90sNostalgia.

    That’s not all! Twitter is also planning an elaborate ’90s nostalgia party.

    On Saturday, May 16, Netflix (@NetflixIndia) will join Twitter in this throwback and host an Andaz Apna Apna watch party for fans of the classic film. Next week, iconic Indian rapper Baba Sehgal (@OnlyBabaSehgal) will go live on Twitter to get people grooving to some of his best sing-along ’90s songs. Cricket enthusiasts will have their share of the treat too as ace cricket commentator Harsha Bhogle (@bhogleharsha) will join in the ’90s nostalgia to talk about some of the most memorable moments from the world of cricket. There’s something for everyone, just like in the ’90s.

    As the excitement around nostalgia continues to unfold on Twitter, Bollywood’s ’90s sweetheart, Kajol (@itsKajolD) joined in to showcase her love for the beloved decade in a Tweet to Twitter India (@TwitterIndia). She also tagged superstars – Aamir Khan (@aamir_khan), Ajay Devgn (@ajaydevgn), Shah Rukh Khan (@iamsrk), director Karan Johar (@karanjohar), as well as, her sister Tanishaa Mukerji (@TanishaaMukerji) and asked them to share their favourite ’90s movies.

  • Araldite strengthens bonds in India with #BondsThatLastForever campaign

    Araldite strengthens bonds in India with #BondsThatLastForever campaign

    Araldite, a 70 years old leading Swiss adhesive brand believes in repairing not replacing because it knows everyone owns irreplaceable things. The company’s #BondsThatLastForever campaign has attracted over one million views and is still going strong.Indians have connected with the company’s philosophy that in every Indian home, there are items that are worth far more than their price. Should such things break, repurchasing a similar piece cannot compensate for the loss.

    The company’s campaign is rekindling the relationship the firm has enjoyed with India. Araldite had been India’s favourite brand for decades. Its nationwide digital campaign is once again bringing this once beloved brand to the attention of Indians. Locked at home during quarantine with little to do, people are re-examining their lives. They are reliving their relationships with epic shows they grew up watching and with brands like Araldite that were inside every Indian home. 

    Araldite believes that the lockdown has taught society not to take relationships or material things for granted. Both can suddenly break. Yet connections can grow stronger when material things exchanged between people are looked after. In this challenging time, people cannot step out of their homes to replace broken items; however, should the need arise; they can quickly repair them with an adhesive. They have established and extended this thought through some simple yet effective DIY solutions to upcycle, repair and make essential home décor and furniture around the home on https://www.araldite.in/diy/.

    The adhesive of choice for an earlier generation, Araldite is making its presence felt among all Indians. Over one million people have been reached with the brand's message in less than three months. They have expressed their connection to the brand by showering its message with likes. Younger Indians especially received the company’s digital marketing campaign well.

    The company’s digital-only launch was conceptualised, written, and directed by a leading advertising agency.

    Link to the DVC: https://youtu.be/L4IpLMWceo8

    Speaking about the success of the campaign, Araldite’s Shenoy Muralidhara, Commercial & Country Director Huntsman Advanced Materials said "Our digital campaign struck a chord with Indian audiences. We owe the success of the campaign to our ability to understand the Indian worldview. In a country where bonds run deep, we’ve connected with the audience by demonstrating that it’s better to repair than replace.In India, ties to family and society mean everything to most people. We’ve brought home the message that the strongest bonds are strengthened when the simplest things are exchanged. Such precious gifts can never be replaced. When they break, they ought to be repaired. Our product makes bonds that last forever; we believe that our audience has understood this well” 

  • #StageBadlega – For Arts, Artists and the Audiences

    #StageBadlega – For Arts, Artists and the Audiences

    It was in the early days of the lockdown when a few arts and media organisations came together to face the COVID-19 crisis and its impact of the live arts space. 50 days later, this group has ideated, debated and created stayIN aLIVE – an artist support platform – which will launch its first event on 16th May 2020. Over 60 artists, 24 hours of non-stop content, across multiple platforms!

    #StageBadlega has never been truer than today. The ‘stage’ is no longer the wood panelled, sprawling space with clear entry/ exit points and synchronised lighting. It is now a soothing cosy corner of the library or a neatly organised living room dotted with personal photos. New trends are currently being witnessed but what happens once this lockdown is lifted? What is the long-term solution for freelancing artists and the live events industry to become self-sufficient and holistically support itself?

    ‘StayIN aLIVE’ aims to build this long-term, sustainable platform for artists to nurture, support and strengthen each other in the coming years. Fuelled with a deep love and admiration for the live arts and performance industry, this is a collective of organisations and individuals, hoping to create a movement of awareness and self-sufficiency for the live industry. The aim is to educate, inspire and support artists and at the forefront of that aim and vision is a commitment to cultivate best practices, encourage thought leadership and become a compassionate, yet impactful and sustained, voice of advocacy for government policies related to the live arts industry.

    The stayIN aLIVE foundation, a collective between Kommune, Big Bang Music, Tabhrasa, Priyanka Khimani, KWAN, OML, The ArtX Company, Alok Parande, Paytm Insider, Shark & Ink, Tape A Tale, Artist Aadmi, Unmute, Women of India, Gully Gang and Tarsame Mittal Talent Management – promises that 16th May is only the beginning of a long and solid journey of the foundation.

    On 16th May, performing artists from various fields will  cover a range of topics, such as, ‘How does one deal with a creator’s block’; or ‘Know your digital rights as an artist’; or even jam with fellow artists on your screen! We are talking of artists including Uday Benegal, Naezy, Kubbra Sait, Tanmay Bhat, Shilpa Rao, Nakash Aziz, Dualist Inquiry, Nikhita Gandhi, Suhani Singh, Nikhil D’souza, Tejas Menon who will be sharing their stories, learnings and art, all through the day.

    You can connect with stayIN aLIVE on any of these social media platforms:
    Facebook – www.facebook.com/stayinaliveorg
    Instagram – www.instagram.com/stayinaliveorg
    Twitter –  www.twitter.com/stayinaliveorg