ITV

Category: Press Release

  • COLORS’ new brand film #InsaanHuaUnlock urges people to reflect on their true selves

    COLORS’ new brand film #InsaanHuaUnlock urges people to reflect on their true selves

    We all are conditioned to be a part of the ‘hustle culture’ that leaves us with a handful of time to experience the real pleasures of our lives, to spend time with our loved ones or to pursue our passions. But the recent pandemic has taught us to slow down and find simpler ways to live life while putting our vanities on the back burner. It has made us more conscious, compassionate, and empathetic towards others as we embrace the disruptive daily patterns. With a similar grain of thought in mind, COLORS has released its new brand film #InsaanHuaUnllock that asks people to find their missing selves and become more aware of the things that matter the most. 

    Launched on the heels of its previous film, #JitneDurUtnePass that sent out a message of social distancing, the new brand film takes ahead the conversation and opens with a diary visual revealing human sketches interspersed with a voice-over narrating their pre and post lockdown stories. It elaborates how we have found solace in adversities, unlocked our human side, and are being more appreciative of the essential workers who are tirelessly serving us.  It depicts how people who used to be inseparable from their mobile phones are spending quality time with their family, how we are keeping our financial worries aside to help others in the time of need. On the whole, the new daunting reality has turned us into better human beings and that we should continue to do even after we attain normalcy. 

    Speaking about the campaign, Sapangeet Rajwant, Head- Marketing, and Digital, Hindi Mass Entertainment & Head of Brand Solutions, Viacom 18, said, “It takes a lifetime for people to realise what they have been missing out on and this difficult period has been a blessing in disguise to make us aware of what that matters the most.  As a socially conscious brand, COLORS has been effectively putting across the message of safety and solidarity through innovative campaigns and our new brand film #InsaanHuaUnlock is the next step in this direction. With this film, we intend to foster our connection with the viewers by urging them to make the most of the present moment and discover their real selves while being compassionate towards others. It has received a heartening response and we are glad to be able to spread positivity with the new initiative.” 

    The film so far has clocked 750k+ impressions across COLORS social media platforms.

  • Shoppers Stop launches a new campaign for Eid

    Shoppers Stop launches a new campaign for Eid

    This Eid, Shoppers Stop, India’s leading fashion and beauty destination invites you to get #Selfieidi ready! The brand in their new campaign, encourages their customers to get dressed up and celebrate the festival safely indoors.

    The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!

    So, this Eid, splurge on yourself, pamper yourself, love yourself! Buy your favorites on the Shoppers Stop App and Website and remember to click a #Selfieidi. Tag the brand and get amazing rewards.

    The contest winners will be announced on Facebook and Instagram handle of Shoppers Stop.

    In addition to the campaign, Shoppers Stop will also be wishing their customers Eid Mubarak on the day of Eid in a unique way on its social media page.

  • Snapdeal resumes pan-India deliveries

    Snapdeal resumes pan-India deliveries

    Snapdeal, India’s leading e-commerce platform, today announced that it had restored service to 100% of the pin codes that it was serving before the Covid-19 linked restrictions disrupted deliveries.

    Effective today morning it has switched on all locations for delivery, excluding the containment zones, which continue to remain inaccessible for e-commerce deliveries as per guidelines issued by the central and state governments.

    The swift resumption of the complete network has been possible on account of detailed planning exercises completed between Snapdeal and its third-party logistics providers over the course of the last week in anticipation of lockdown 4.0 relaxations. To help in logistics planning, Snapdeal has engaged Legistify, a law tech platform, that provides live trackers of latest regulations in red, orange, green and containment zones, including the trends and micro details from such areas.

    In addition to being the first platform to restore pan-India operations, it is also the only platform that is offering the customers a Cash on Delivery (CoD) option.  This option is available in across all 26000 pin codes – in green, orange and red zones.

    All major platforms in the country have restricted orders only to pre-paid orders. According to Snapdeal, many shoppers either do not have access to digital payment options or are not comfortable using them. In order to make it simple for these users to buy online, Snapdeal has continued the availability of CoD and a large part of non-metro users are using this option extensively. As a measure of precaution, buyers are encouraged to pay for their orders using digital payments anytime before and even during the delivery process. However, for those buyers who still prefer to pay cash, the deliveries are completed accordingly.

    Snapdeal has completed delivery of nearly 50% of the pre-lockdown orders placed by buyers in March, but which could not be delivered due to the sudden imposition of lockdown restrictions. All deliverable orders from this backlog are expected to be cleared by the end of this month.

    As per Snapdeal, it is working closely with its logistics partners to share updated demand assessments so that adequate availability of delivery agents can be planned for. It is also helping its partners plan delivery protocols that enhance safety for both the buyer and the delivery agent.

    According to Snapdeal Spokesperson, “Customers all over the country have been waiting for long to receive their orders and place new orders. Thanks to advance planning and with the active support of our logistics partners, we are excited to swiftly resume deliveries all over the country for both essentials & non-essentials.”

  • Celebrities share their special moments with friends through Amazon Prime Video’s #ShotsofFriendship campaign

    Celebrities share their special moments with friends through Amazon Prime Video’s #ShotsofFriendship campaign

    The recently launched Amazon Original Series Four More Shots Please! Season 2 continues to win hearts with their latest Twitter campaign #ShotsOfFriendship, an innovative opportunity for friends to immortalize their friendship with just a tweet. Inspired by the unapologetically flawsome girl gang, the special initiative aimed at bringing friends closer and cherish those everlasting memories, especially during the current times of social distancing.

    The campaign received an overwhelming response with over 750 tweets generating over 21.5 MM impressions within just a few days, with a star-studded response to the campaign from actors such as Soha Ali Khan, Neena Gupta, Mandira Bedi, Sanjeeda Shaikh, Shehnaaz Gill, Adah Sharma, Priya Malik, Kirti Kulhari, Bani J, Maanvi Gagroo, Gauhar Khan, ace standup comedian Sumukhi Suresh, popular Indian author Durjoy Datta, social media star Janice Sequeira and radio sensation RJ Malishka.

    The fond memories shared by audiences and viewers alike via tweets are now being published in a first of its kind virtual coffee-table book, available on www.shotsoffriendship.com.

    All episodes of Amazon Original Series Four More Shots Please Season 2 are now available on Amazon Prime Video.

    STAR-STUDDED #SHOTSOFFRIENDSHIP:

    Soha Ali Khan

    Neena Gupta

    Mandira Bedi

    Sanjeeda Shaikh

    Shehnaaz Gill

    Adah Sharma

    Janice Sequeira

    Priya Malik

    Kirti Kulhari

    Bani J

    Maanvi Gagroo

    https://twitter.com/IamKirtiKulhari/status/1252226082855505920

    RJ Malishka

    https://twitter.com/mymalishka/status/125292679523550822

    Gauhar Khan

    Durjoy Datta

    Sumukhi Suresh

    Four More Shots Please! Season 2 will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue, including Indian produced Amazon Original series such as The Family Man, Mirzapur, Four More Shots Please!(Season 1 and 2),Inside Edge and Made In Heaven, and award-winning and critically acclaimed global Amazon Original series including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The Marvelous Mrs. Maisel, all on Prime Video, which is available at no extra cost for Amazon Prime members. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

    Prime members will be able to watch all episodes Four More Shots Please! Season 2 anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, Airtel, Vodafone, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India  at no extra cost to a Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at  www.amazon.in/prime and subscribe to a free 30-day trial.

  • Explore the best adventure destinations that Asia has to offer with Discovery’s Expedition Asia with Ryan Pyle’

    Explore the best adventure destinations that Asia has to offer with Discovery’s Expedition Asia with Ryan Pyle’

    Join adventurer Ryan Pyle as he spends months exploring the best adventure trekking destinations in Asia. Ryan’s human-powered adventures are always inspiring as he proves that anyone can get out and explore the great unknown. Expedition Asia is a modern television series that is focused equally on adventure, exploration and cultural education. Join Ryan Pyle has he unplugs from his urban life and heads out to explore the world in an exciting new 10-part series ‘Expedition Asia with Ryan Pyle’, which premieres on May 25 at 8:00 pm on Discovery, Discovery HD and newly launched app Discovery Plus.

    Ryan Pyle’s Expedition Asia explores Asia’s best adventure trekking destinations such as Mount Apo in Philippines, Badain Jaran Desert in China, Bali in Indonesia, Khuiten Peak in Mongolia, Holy Ridge in Taiwan, Maclehose Trail in Hong Kong, The Turkestan Circle in Kyrgystan, Mount Kinabalu in Malaysia, Northern Thailand Trail and finally Jagatsukh Peak near Manali in India.

    The Indian experience

    Ryan and his team arrive in Manali, the hub of adventure sports in India. After a short acclimatization and enjoying some local food and culture it’s time to head out to explore the eastern Himalayan range. The early stages of the journey are a gentle stroll through forested mountains just outside of Manali, but soon things become incredibly difficult with challenging weather, snowstorms and Mother Nature puts their entire journey in India at risk.

    “Going on an adventure is all about adapting to the change; the most important thing about an adventure is to adapt to the changes and the unknown. One needs to understand and respect the world around and put yourself right in the natural world. That’s why on my TV show, I am never the main host, I’m always the second host. Nature is the first host,” said, Ryan Pyle. “The Indian experience was exhilarating as we landed in the beautiful Manali with people busy with Dussehra celebrations.  The trek from Manali to Jagatsukh was breath-taking and helped me imbibe the beautiful Himalaya’s. Beyond the physical location, the hospitality of India is what enamours you. I’ve spent a lot of my professional career filming in India, either on the back of my motorcycle or on my feet exploring the magical nature that exists in the country. My heart goes out to my friends in India as we globally deal with this challenging viral pandemic. I hope when we can rise up and defeat this virus, I’ll be back in India continuing to explore."

    Sai Abishek, Director–Content, Factual & Lifestyle Entertainment – South Asia, Discovery said, “Discovery India has always been at the forefront of bringing the best explorers from around the world who discover the world from fresh perspectives bringing new insights in the modern day adventure travel. A very interesting aspect of Expedition Asia with Ryan Pyle is that Ryan effortlessly lets nature do the talking thereby taking the audience on a journey that they not only get to see but also, experience. At a time like this, when we’re practicing social distancing, a show that allows viewers to explore this world and live the adventure right from where they are, safe and sound at home, is definitely going to be well liked and admired by the audiences.”

    Join Ryan Pyle as he unplugs from his urban life and heads out to explore the world. Tune in to EXPEDITION ASIA WITH RYAN PYLE, premiering on 25th May at 8 PM, only on Discovery, Discovery HD and Discovery Plus app.

  • Redefining digital market research and customer experience solutions

    Redefining digital market research and customer experience solutions

    Karvy Insights has recently announced a partnership with Survey2Connect to redefine its digital market research and customer experience (CX) solutions. This partnership will combine the technical expertise of Survey2Connect and the research capabilities of Karvy Insights to deliver complete market research solutions. The companies plan to jointly develop innovative solutions that will add a competitive edge to their services bouquet to make a difference in the industry. These solutions will be available to customers worldwide.

    ‘Beyond the hype’

    ‘We’re proud to announce a partnership with Survey2Connect that is focused on providing the best of technical research solutions to clients exploring the next frontier in information inputs to formulate their market strategies. With this, Karvy Insights continues its efforts to be in the forefront of devising solutions that will not restrict market research to traditional forms of data or output. We look forward to interacting with clients with our highly customized solutions that are beyond the hype’

    —     Sonia Pall, CEO, Karvy Insights

     ‘Co-branded solutions’

    ‘We’re very excited to join forces with Karvy Insights. We’re impressed with their expertise in — and attitude and commitment towards — developing next-generation solutions. The future of research is not face-to-face interviews, or browser-based forms. We look forward to developing co-branded solutions where the respondent is free to type, talk or visualize the answers for instant recognition of intent, sentiment and behaviour’

    —     Yash Sultania, CEO and Co-Founder, Survey2Connect

  • Vedantu’s usage soars during the Coronavirus Pandemic, making it the largest LIVE Online Learning Platform in K-12 education

    Vedantu’s usage soars during the Coronavirus Pandemic, making it the largest LIVE Online Learning Platform in K-12 education

    Vedantu, a pioneer in LIVE online  learning has witnessed a major surge after it announced support to students with free access to its complete learning platform during Covid-19 lockdown.  Owing to the temporary pause in learning across schools, tuition & coaching centers, students have extensively adopted LIVE online classes of Vedantu. The interaction with Master Teachers, Study Material, Tests & Assignments, LIVE Doubts feature has seen a massive increase during this outbreak as students continue learning from the safe confines of their homes.  The learning & teaching methods are changing drastically during Covid-19 period. While the entire EdTech industry is witnessing a shift, the number of subscribers on Vedantu’s platform has grown exponentially to 6,50,000 additional learners across K-12 & Competitive Exams such as JEE & NEET.

    Driving Impact at Scale is Vedantu’s singular vision as a pioneer of LIVE Online learning and a testimony of this is 1 Million students that attended LIVE classes on Vedantu’s patented platform WAVE post the lockdown in the country. 

    Students learn best when their brains are challenged in a peer learning environment. Wave is India’s first and only patented, revolutionary, interactive LIVE online learning platform by Vedantu. It is designed with interaction of students’ in mind. The platform enables the teachers to run Live Quizzes, Leaderboards, Hotspots in a gamified manner. 

    During this Covid-19 period, Vedantu has crossed a watch time of 1 Billion Minutes across its platform & channels

    Vedantu’s delivery of best quality education with India’s best teachers, its patented WAVE platform along with the comfort, safety and flexibility has resulted in such strong numbers. And as per a recent survey conducted on its platform, Students find LIVE Interactive classes more engaging, convenient and a better way of learning than offline classes.

     Vedantu’s collections and revenue grew by 80% over the previous month, achieving the highest growth over the collective last 2.5 years.

    “We will continue to provide free access to our platform to support students across the country ensuring uninterrupted & uncompromised learning, from the safety of their homes. Staying true to our vision, we’ll continue to invest in providing the best in class holistic learning experience & learning outcome for every child” said, Vamsi Krishna, Co-founder and CEO, Vedantu

    Vedantu's LIVE classes and the entire program can be easily accessed at home from your Mobile, Desktop & Tabs. 

  • #Dancewithlight trends as Likee unveils new neon light Magic Stickers

    #Dancewithlight trends as Likee unveils new neon light Magic Stickers

    Likee, the pioneering global short video creation platform by Singapore-based BIGO Technology Pte Ltd, has launched a range of new stickers under Magic function. By availing these light stickers, users can create magical dance videos with neon lights creating special effects. The stickers are gaining massive popularity across the country, and creators are making unique videos under the hashtag #Dancewithlight. The hashtag has already garnered more than 70 million views so far.

    Magic stickers such as Rainbow Gemini, Vaporline 1, Vaporline 2, neon light beard, neon light butterfly and more stickers of similar nature are attracting users in more significant numbers. Many users are creating surreal videos by combining these stickers with recently launched Style filters that help users add a dramatic feel to their video background. Anushka Sen, a popular Bollywood actress and Likee India’s brand ambassador, has also shared a couple of videos using the light Magic Stickers. In one such video named ‘I didn’t know I had a twin’, Anushka is seen dancing with magical lights that have taken the shape of her body and face, creating a mirror image. Anushka is currently one of the most popular and the most admired Likee creator in India with 25.8 million followers.

    Other notable stickers such as light beard allow users to grow a mystical neon light moustache and beard; Vaporline sticker enable users to create neon light-based body silhouette that follows all the body movements of the users a second later to create a wonderous impact. To avail these stickers, one can tag on ‘Magic’ and select ‘Latest’ section to explore all the new stickers. As a creator, one can use these stickers exclusively or combine it with other filters and features to bring out the best.

    Launched in 2017, Likee’s ability to produce emulsified content that resonates with youth and natives across all regions is driving its quick growth. The platform is bullish on providing the best possible filters backed with AI and AR technology. Recently, the app launched a new feature under its iconic ‘superme’ filters called Likee Comics, which enables users to create their comic version. Likee repeatedly offers new opportunities to creators to showcase their exclusive talents, which when couple with the app's sea of features and special effects simply create magic.

  • Indian Gaming League (IGL), India’s fastest growing ESports platform organized the “Quarantine International Gaming Tournament” to raise funds for COVID relief

    Indian Gaming League (IGL), India’s fastest growing ESports platform organized the “Quarantine International Gaming Tournament” to raise funds for COVID relief

    Indian Gaming League (IGL), India’s fastest growing e-sports platform tied up with Round Table Asia Pacific, a global non-profit organization to host a Quarantine International Gaming Tournament from 15th – 17th May 2020. The tournament was attended by international participants along with the regular users of IGL. IGL conducted one game a day and managed to raise close to 75K that will be donated towards COVID-19 relief with the help of Round Table. There were a total of 150 participants from all across the world with gamers from India securing the winning positions.

    IGL live streamed the tournament on their YouTube channel which witnessed 80K Views. The tournament started at 18:00 hrs and required a registration fee of INR. 500/- which was made on www.iglnetwork.com. With a total pool of 90K for 3 games, 30K was allotted per game from which 15K was awarded to the winner; 10K to the 1st runner up and 2nd runner up awarded 5K.

    Yash Pariani, Founder & Director, Indian Gaming League (IGL) says “We wanted to curate a concept revolving around gaming with a cause and an initiative aiding healthcare workers and Covid-19 relief. It shows the power of the e-sports community and how we were able to organise this tournament in less than a week and raise raise these funds in just under 3 days.”

    Yash further added “We look forward to hosting an even bigger tournament in the coming weeks to aid the true heroes, the health workers who are actively combating Covid-19 on the front lines.”

    IGL is India's most popular competitive gaming and e-sports league that hosts gaming tournaments online. Games on IGL can be played on any platform including Xbox, Playstation 4, PC and smartphones. IGL is created by gamers for gamers to have a high-quality competitive gaming experience whilst opening up the doors to a career in the multi-billion dollar e-sports industry. 

  • BRDS Digital Cable TV & Broadband Services celebrates 25 Years of Cable TV Entertainment Service!

    BRDS Digital Cable TV & Broadband Services celebrates 25 Years of Cable TV Entertainment Service!

    Entertainment is the art of instilling happiness away from the reality of lives. Having served as a medium of entertainment since its inception, Bhima Riddhi Digital Services (BRDS), now Metrocast Network India Pvt. Ltd., is celebrating 25 successful years of providing cable TV entertainment. What started off as a single-headed venture into the world of the cable TV entertainment services in 1995 in Belgaum, changed the face of entertainment across towns and villages, and is today one of the largest independent MSOs in India growing strong with each coming day. 

    India as a country has always been inclined to television as a medium for entertainment. Disrupting the regional, national, and international barriers, the oncoming of cable TV proliferated manifold into making entertainment a rich experience. Ever since its inception in the early 90s, Bhima Riddhi Digital Services has been a dedicated cable TV entertainment service connecting users across Karnataka and has, today, build up its network across Maharashtra and Goa too. 

    Overwhelmed with the response that his company has achieved over the years, Mr. Nagesh Narayandas Chhabria, CEO & Founder of Bhima Riddhi Digital Services, shares “It’s a dream milestone as an entrepreneur to celebrate 25 years of his business. I am thankful to our millions of subscribers, many more million viewers, broadcasters, TV Partners, the staff, managerial and technical team, and my family for all the love, support, and trust that made this company a success. It's been a journey that wouldn’t have reached here without this bunch of people who believed in our vision. ” 

    Mr. Nagesh further credits his wife, Mrs. Nisha Chhabria for playing a pivotal role in the handling of the business and being the pillar of success that took BRDS to new heights. Crafting new ventures and advents for the company in its technological and futuristic approach, Mr. Nagesh entrusts his daughter Riddhi and son Sumukh promising betterment of business for everyone in the chain of business. 

    Ever since its emergence, Bhima Riddhi Digital Services, now Metrocast Network India Pvt. Ltd has navigated through the toughest of times nourishing its growth and making exemplifying achievements in every step. Connecting people through the beauty of entertainment, the company is taking these 25 years of cable TV entertainment as a benchmark to provide promising service in the coming years too!