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Category: Press Release

  • Hungama Artist Aloud launches ‘Independent Together #StayAtHome #StayEntertained’

    Hungama Artist Aloud launches ‘Independent Together #StayAtHome #StayEntertained’

    Hungama Artist Aloud, a platform that supports and promotes independent content, today announced Independent Together #StayAtHome #StayEntertained, a mega live digital concert with over 75 independent artists from around the world. The multi-format concert will feature artists from different fields performing comedy, poetry, musical renditions and more for the audiences. Premiering on 31st May 2020 at 6 PM, the concert will be available to live stream on Hungama Music and Hungama Artist Aloud’s Facebook pages, YouTube channels and across Hungama’s extended partner network in India, Bangladesh, Sri Lanka, Middle East and Africa.

    In a bid to help those affected by COVID-19, Hungama Artist Aloud has also partnered with the Crowdfunding platform, Ketto.org. Viewers will have the option to donate through Ketto to the NGO, Habitat For Humanity, that is working to support daily wage earners and migrant workers during the pandemic. All donations can be made by visiting https://www.ketto.org/fundraiser/HungamaArtistAloud or scanning a QR code that will be flashed on the screen during the concert.  

    Speaking about the concert, Soumini Sridhara Paul, Vice President, Hungama Artist Aloud said, “Hungama Artist Aloud has always worked towards supporting independent artists and providing them a platform to share their talent with the world.  With the possibility of life being online for the next few months even for entertainment and talent, we hope to present this online concert as an example to the kind of shows one can expect in the future. The agenda is to inspire the world with music and entertainment, and give the artist community a global stage to engage with their fans, even if it is digitally.”

    The concert will include performances from 7 Bantai’z, Abhash Jha, Abhijit Ganguly, Aishwarya Majmudar, Ali Barter, Aalok Srivastava, Ambi Subramaniam, Amit Mishra, Amit Sana, Anand Bhaskar Collective, Anil Wanvari (DJ Dad), Anirban Dasgupta, Anshu Mor, Anweshaa, Ashish Chauhan from Delhi Indie Project, Aurko & Alive India Artists, Bhavya Pandit, Chhavi Sodhani, Daniel Fernandes, Darshan Mehta, Dhruv The Band, Dr. Palash Sen from Euphoria, Eka, Faridkot, Gaurav Kapur, Gayatri Asokan, Gino Banks, Ricky Kej (featuring Lonnie Park, IP Singh, Mzansi Youth Choir, Nate Horton, Billy Golicki, London McDaniel), Gunjan Utreja, Hamsika Iyer, Jasbir Jassi, Jasleen Aulakh, Joe Alvares, K – Pop Artist Dabit, Kunal Rao, Manasi Scott, Mauli Dave, Megha Bhardwaj, Mehreen, Middle Name Dance Band, Mihir Joshi, Naveen Kaushik, Neeti Palta, Nikita Ahuja, Nikita Gandhi, Nise Meruno, Ojas Adhiya, Ollie Gabriel, Parikrama, Pooja Sachdeva, Prachi Chaube, Prashasti Singh, Pravin Godkhindi, Purbayan Chatterjee, Rahul Dua, Rashmi Agarwal, Reewa Rathod, Rohan Joshi, Rohini Ramnathan, Ronkini Gupta, Sahil Sharma, Sanjoy Das, Shaan, Shashaa Tirupati, Shashwat Singh, Sheldon D'Silva, Sheppard, Shikhar Naad Qureshi, Shivangi Bhayana, Shrusti Barlewar, Simerjeet Singh, Subir Malik from Parikrama, Suchismita Das, Suchitra Pillai, Suryansh from The Suryansh Project, Taufiq Qureshi (featuring various artists), The PriyaRang Project, Thomson Andrews, Tirthankar Poddar aka 2Blue, Tochi Raina, Uday Benegal, Usha Uthup, Varijashree Venugopal, Varun Thakur, Neville Shah, Kautuk Srivastava, Aadar Malik, Vijaya Shankar, Vipin Aneja, Vipul from Folk Masti, Vishal Dhumal, WNTALN and Yoko Rai.

    The concert will also feature a motivational song titled “United We Fight” by The Indian Council for Cultural Relations (ICCR) to inspire people to strengthen India’s fight against COVID-19. The song is written and composed by Joe Alvares with vocals by Usha Uthup, Salim Merchant, Shefali Alvares Rashid, Benny Dayal, Sonam Kalra, Chandan Bala Kalyan, Joe Alvares, Salome and Samira, and music by Tubby, Pandit Ravi Chari, Pandit Rakesh Chaurasiya and Ustad Faisal Qureshi.

    Talking about the mega online concert, Usha Uthup said, “I am elated to be a part of the concert. The digital medium is already revolutionizing the way we interact with the world. Platforms like Hungama Artist Aloud will become all the more important for artists to perform and engage with their fans.”

    Speaking about the property further, Tochi Raina said, “These are uncertain times and music is known to help soothe and get people through difficult situations. This is why I’m delighted to be a part of a property like Hungama Artist Aloud’s Independent Together that will help entertain people and also offer them a momentary respite from everything going on around us.”

    Ricky Kej added, “As an artist, it is important for me to continuously innovate. Independent Together is one of the most innovative formats that I have come across in recent times. I am certain that we are going to see more such properties in the future. I look forward to performing for my fans and wish them health and safety, within their homes.”

    Hungama Artist Aloud’s talent partners for Independent Together include The Event Co & Ginger PR (Instrumental and light music talent), KWAN, Believe Live, Parikrama Inc, One Digital Entertainment, Purple Star Entertainment and Pink Box Events, while Comedy Talent Partner includes DeadAnt.

    Independent Together will be available to live stream on:

    Hungama Music’s Facebook Page – Facebook.com/HungamaMusic

    Hungama’s YouTube Channel – https://www.youtube.com/user/hungamamusicofficial

    Hungama Artist Aloud’s Facebook Page – facebook.com/artistaloud 

    Hungama Artist Aloud’s YouTube Channel – https://www.youtube.com/user/ArtistAloud

    Besides this, Hungama Artist Aloud will leverage Hungama’s distribution network to reach a wide audience across different countries. In addition to the concert’s live streaming on Hungama Music and Hungama Play, the concert will be available through Hungama Play on MX Player, Snapdeal and Tata Sky Binge. Hungama’s association with Xiaomi will also enable users to watch the concert via Hungama Play on Mi TV and Mi Video. Additionally, users can enjoy the concert on smart TVs like OnePlus TV, TCL, CloudWalker and Zeasn, DTH platforms like Tata Sky, Airtel Digital TV, along with ISPs like ACT Fibernet, ANI Networks, Alliance Broadband, DEN Broadband, Netplus and Meghbala Broadband.    

  • Hike looks to strengthen teams with multiple hiring initiatives

    Hike looks to strengthen teams with multiple hiring initiatives

    Hike, India’s homegrown internet startup today shared its plans to continue hiring remotely as the ecosystem continues to navigate through a lockdown period. Working aggressively towards the launch & scale of its upcoming offering HikeLand, Hike plans to hire for over 20 open positions across roles in product, design, marketing, AI & ML, engineering, partner functions, and user research. Hike has also initiated virtual hiring events as part of its ZeroTo2 program focused on onboarding young talent from colleges. Amidst lockdown, Hike registered a surge of over 45% on inbound queries in Q2, 2020. 

    The start-up ecosystem in India is going through a challenging period resulting in some difficult organisational decisions. To play its part to support startup talent, the talent acquisition team at Hike is mapping and prioritizing the candidates facing job and salary cuts for its current hiring needs. Hike is working on launching a Social Recruitment Campaign as well to reach out to those facing job crunches in the coming weeks. 

    Anshuman Mishra, VP, Operations, Hike added, “While we face an unprecedented time as an ecosystem, we’re committed to our users in offering new-age social experiences. We aim to hire across teams through innovative remote initiatives as well as making efforts to reach out to talent in need of opportunities. Our DNA has always been to go after undiscovered talent who go on to become successful professionals and special initiatives focused on young talent like our ZeroTo2 programme. We have an incredible team at Hike who has adapted amazingly who continue to innovate & we’re looking forward to welcoming more Hikers to join this team”

    Hike has also kick-started the second edition of its successful programme, ZeroTo2 designed to hire freshers and young talent including engineers with 0-2 years experience as Hike believes that young people are core to their team and understand & relate to the customer’s needs better. Hike’s customer base has typically consisted of users under the age of 24 which makes having young people on their team central to their values and culture. 

    Hike is using tech tools and infrastructure like Slack, Hackerank, Google Meet, and code pairing platforms for their recruitment drive. Hike also conducted its first-ever ZeroTo2 virtual hiring event receiving participation from over 78 candidates. Hike’s ongoing SDET remote hiring event is scheduled to be completed by the end of this week and has already received 400+ applications. Hike is tapping into graduating and alumni talent from leading institutions like IIT Kharagpur & Dhanbad, NSIT, DTU, IIIT Delhi, NIT Kurukshetra, and Thapar Institute of Engineering & Technology for their recruitment drives.

  • Wunderman Thompson India releases #SOS SAVE OUR SENTINELS – The Blink Film on UN World Day for Cultural Diversity

    Wunderman Thompson India releases #SOS SAVE OUR SENTINELS – The Blink Film on UN World Day for Cultural Diversity

    On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation. The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team.

    The film’s release was timed for 21st May, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world.

    Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala – Cameroon, Siberia & India.

    Commenting on the film, Jimmy Nelson, said, “There has never been a better time than now than to bow and acknowledge the superheroes of the natural world. They can guide us out of these dark times into the light of a healthy future.”

    Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India, added, “It took me and my team of researchers, editors, music directors and sound engineers over seven months to put this seven-minute iconographic narrative together from thousands of rare images of the last 36 indigenous tribes and archival footage of their endangered habitats, documented over the last twenty years. #SOS Save Our Sentinels is an iconography of the last indigenous tribes to put them in the spotlight and celebrate their cultural identity. A powerful photographic documentary and cultural commentary on the last sentinels of our natural reserves. It was an honour to capture the life’s work of legendary photographer Jimmy Nelson through this life changing film.”

    View the film here – https://www.youtube.com/watch?v=5b2vhrRjqHo

  • Reminiscing the everyday joy: “It is extraordinary, how much we miss the ordinary”

    Reminiscing the everyday joy: “It is extraordinary, how much we miss the ordinary”

    Strange as the times may be, it has also given a lot of us a chance to pause and think, about the little everyday joys that get lost in the humdrum of the our daily lives. Bringing this to life, DLF Shopping Malls, the country’s largest physical market place, has released a new digital film tited “It is extraordinary, how much we miss the ordinary”. Executed by Weiden+Kennedy the film showcases the ordinary things that people took for granted, and are now missing as they adjust to the New Normal. The film delivers a powerful message about how it is important to appreciate the everyday joys we take for granted.

    Shopping has been a part of every human culture and DLF Shopping Malls has been integral to our consumers everyday lives. Whether it’s about shopping from their favourite range of iconic brands to being in an environment that has been envisaged to be unique and experiential, DLF Shopping Malls have been providing unmatched experinces to its patrons so that they don’t have to look elsewhere. Today, the whole world has been touched by the pandemic and this is all set to change now. The film springs in the nostalgia and at the same time brings the ray of hope that the same moments will come back – same settings, newer experiences.

    Speaking about the video, Ms. Pushpa Bector, Executive Director, DLF Shopping Malls said, “For DLF Shopping Malls, its all about creating unique experiences for our customers and we have truly missed them during the lockdown. We have made many radical yet effective changes in our approach, in order to go beyond an exceptional service, for an overall customer experience. Our customer engagement program, deeply embedded with consumer insights are iconic which differentiates us and gives people more reasons to visit us.  We are working along with our partner brands and technology partners to ensure that when the mall re-opens, we  welcome our customers back to the warm, friendly and safe environment and continue to drive memorable experiences. “

    The narrative of the film is simple – It's important to appreciate the everyday joys we take for granted. And when things get better and back to normal, we at DLF Shopping Malls will be there – to bring you all these joys again.

    The film brings back a sense of nostalgia by looking at the things people miss at the malls, the mall ambience, atrium view, the mall music, the elevators going up and down, the smell of the coffee, the menu and much more.

    YouTube link

  • EazyDiner launches Safe+ Dining, a safety program for restaurants as well as diners to eat out without fear

    EazyDiner launches Safe+ Dining, a safety program for restaurants as well as diners to eat out without fear

    EazyDiner – India’s largest eating out platform, continues to believe that eating out will come back in a safe way. With its extended operations in Dubai, EazyDiner is already seeing a healthy revival in eating out.

    With high focus on safety and hygiene protocols, EazyDiner has launched Safe+ Dining for diners and restaurant employees. A comprehensive hygiene and safety protocol monitoring will be done by EazyDiner by vetting and validating restaurants before onboarding them on Safe+ and also continuing to review via periodic visits. The EazyDiner app will also allow diners to give real-time feedback on hygiene standards of the Safe+ restaurant.

    Speaking on the launch, Chairman of the Board for EazyDiner, Kapil Chopra, says – “Safe+ Dining will be offered to those restaurants which adhere to the strict guidelines ensuring health and safety of both diners and restaurant employees. We are launching an additional feature of delivery and takeaway with select restaurants at a commission of only 5% – the lowest in the industry. Besides ensuring higher revenues for restaurants, Safe+ will also aid in the discovery of restaurants for diners and alliance partners. Additionally, restaurants will also benefit from access to data to know who is ordering from their restaurants and service their customers better.”

    EazyDiner also runs the country’s most premium membership dining program, EazyDiner Prime, spanning over 2100 premium restaurants across 15 cities. EazyDiner will also be able to showcase its partner restaurants and their offerings to premium diners as it also runs EazyDiner Prime for top Indian and international banks premium cardholders. These include American Express Centurion, American Express Platinum, Citibank Ultima, Citibank Prestige, Citibank Gold, IndusInd Pioneer, Axis Bank Burgundy, Axis Bank Reserve, HDFC and SBI, which constitutes to millions of high-end diners using the app.

    Safe+ also comes with stringent guidelines for takeaway and delivery as an added revenue and profit opportunity for select restaurant partners across India. As an immediate solution, in key markets, EazyDiner will work with a secure delivery partner, having employees on payroll- not outsourced or freelanced- enabling constant and periodic health-checks as well as access to the health history of these delivery personnel over a period of time. As a long-term measure for sustainable operations, EazyDiner recommends restaurants set-up their own delivery fleets, hiring their own delivery personnel, for a stronger end-to-end control on safety, hygiene and food quality. Aggregated delivery fleets that have teams moving between multiple restaurants and services are not safe from a hygiene standpoint- also not allowing for consistent health and hygiene monitoring or addressing any illness symptoms.

    EazyDiner will also provide restaurants with LiveTable, a top of the line software, to enable effective management of operations for delivery and takeaway. This will be provided at no charge to the restaurants for use over the next 3 months.

    What is Safe+ Dining?

    In a recent survey, after nearly 60 days of quarantine, 69% percent of EazyDiner users said they would like to go back to their favourite restaurants for a meal within a week of opening.

    Rohit Dasgupta, CEO EazyDiner says “The big question in eating out will be how safe is the restaurant kitchen and the restaurant itself? An additional visible proof of the restaurants’ hygiene and cleanliness practices will definitely be welcome. Digital ordering and digital payments at restaurants are just 10% of the ‘contact’ experience, the critical bit is food preparation in the kitchen where there is high human involvement. ‘Contactless dining’ in most cases is just a marketing gimmick, a way of repacking an existing product without giving deep thought to the end product. Marketing gimmicks will not work in the current crisis and pandemic situations demand real thought through products which can solve the problem being faced by diners and restaurants.”

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  • Scarecrow M&C Saatchi creates a trilogy of digital films for Wagh Bakri Tea

    Scarecrow M&C Saatchi creates a trilogy of digital films for Wagh Bakri Tea

    MUMBAI: Scarecrow M&C Saatchi continues to add value to its relationship with Wagh Bakri Tea and creates an inspiring and memorable digital film trilogy comprising of a heart-warming film for Mother’s Day, an adrenaline-pumping film for Frontline Sales Team and culminating it with a Positivi-tea filled film for International Tea Day.

    Though it is yet to be recognised as the national drink of India, tea has played an important role in adding warmth within families in the 60+ days of lockdown in India. Along with the client, the agency felt that it was time to bring tea to the forefront.

    The first film, released for Mother’s Day is a soulful narration that pays an ode to mothers across the nation – the mothers whose lovingly prepared tea has kept families together for years and has also served as an antidote to beat the lockdown blues. 
    See it here: https://youtu.be/v_aJP5EuN18

    In these tough times of lockdown, it was a Herculean task for Wagh Bakri to ensure that their tea reached stores across the nation. This is the time when the Frontline Sales team rose to the occasion. In the absence of transport, they carried Tea Packs on their shoulders, scooters and even their own cars. Our second film salutes the Wagh Bakri Frontline Warriors who, like a brave marching army, didn’t turn their back in the fight against the virus or the lockdown. The use of chest-thumping beats, powerful voice and smart use of on-ground images of Frontline Sales Warriors makes for an intense viewing experience
    See it here: https://youtu.be/_7lb01Um6GI

    The third film of the trilogy celebrates the International Tea Day (21stMay) in a unique style. This future-looking film looks at life with a cup half-full attitude that is teeming with hope, intentions and #PositiviTea. It celebrates a future where life, work, school, shopping, socialising and even hugging will be back in vogue. The film uses multiple visual techniques like double exposure, illustration, kinetic typography along with an inspiring narration to drive home the dynamism of PositiviTea.
    See it here: https://youtu.be/u-LRgWtljlk

    Manish Bhatt, Founder Director, Scarecrow M&C Saatchi added “The lockdown has also unlocked opportunities to create impactful creative communication using innovative approaches that work around the production crunch. I am glad that our client Wagh Bakri Tea gave us this opportunity to cut the clutter.”

    CREDITS

    Client: Wagh Bakri Tea Group

    Agency: Scarecrow M&C Saatchi

    Creative Team:

    Manish Bhatt

    Raghu Bhat

    Kapil Tammal

    Mustafa Kapasi

    Sakhi Shah

    Antara Shinde

    Yamini Gujaran

    Shristi Lahiri

    In-house Editing by:

    Kapil Tammal

    Sakhi Shah

    Lalit Sakurkar

    Sound & Narration:

    Music: Vaibhav Panch

    Narration: Tarun

    Account Management Team:

    Mangesh Mulajkar

    Wayne Oliver

    Saras Bajaj

    Client Team:

    Shri Parag Desai

    Yogesh Shinde

    Megha Sule

  • Get ready for Vh1 Summer League 2020

    Get ready for Vh1 Summer League 2020

    MUMBAI :The stakes are high, the stage is set, and the contenders are raring to go, as Vh1 India launches the summer’s hottest music showdown – Vh1 Summer League 2020. Kicking-off today, eight chartbusters of the year will go mano-a-mano in an electrifying three-staged competitionto emerge asthe – ‘Vh1 Song of The Summer’. Clashing in pairs, each battle willrun for three days, giving music fanatics the opportunity to vote for their favourite trackson the channel’s social media platforms.

    Expounding on the 4th edition, Hashim Dsouza – Head of Programming, English Entertainment, Viacom18, said, “Vh1 Summer League is one of the most engaging music properties that piques viewers’ interest and witnesses very high participation from them. Keeping our viewers involved, Vh1 Summer League serves as the only platform that links music fans to the process of ranking songson a popularity list in India. Year on year, each new season has witnessed an exponential rise in engagement on social media between fans and Vh1, with millions of votes pouring in during the last edition.”

    He further added, “It’s a trueclash of champions, where the growing fan bases of Indian-origin artists like Raja Kumari and Divine will try to out-vote the towering fan bases of international artists such as Taylor Swift, Drake, Justin Bieber, Tones And I, Roddy RichandThe Weeknd. We have paved the way for a much grander competition this year, at the end of which we shall find out the track that will remain as the Last Song Standing.”

    Vh1 Summer League 2020 Line-up & Schedule;

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    Winners from the first-round will face-off in the semi-final stage, with each match spanning another three days. The two tracks that remainwill competefor the top prize in the finals, taking the challenge to their fans. But there can be only one winner, asthe finalists will have to lock horns in an epic finale to become‘Vh1 Song of the Summer’.

    The voting takes place on Vh1 India’s official social media pages, with a unique grading system for each platform;

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  • Home and Design TRENDS announces India’s first-ever virtual art and design festival ‘D/CODE Design Biennale 2020 – Jaipur Edition’

    Home and Design TRENDS announces India’s first-ever virtual art and design festival ‘D/CODE Design Biennale 2020 – Jaipur Edition’

    MUMBAI: The destination for mélange of luxury, extravagance, and design, D/CODE unravels yet another exciting chapter called D/CODE Design Biennale 2020 – Jaipur Edition.  This event would mark the first virtual exhibition of art & design by Home & Design TRENDS, a leading brand on architecture and design.

    Jaipur edition is being curated by renowned interior designer Shantanu Garg, where the inspiration comes from the royalty, colours and heritage of the Maharaja. This congregation of the country’s most ambitious and imaginative architects, designers, curators and artists will witness Shantanu Garg curate a virtual experience that will see art enthusiasts witness the sheer artistry in the 3D versions of the actual installations.

    D/CODE Design Biennale 2020 will witness brands collaborate with creative and innovative minds across the globe. This festival will showcase installations (3D format), Performance art, Video and Sound Installations, Digital Art and AR/AI – based art, essentially, art and design that is not curtailed or bound by the medium or format. It aims to host a series of online events, which will encompass myriad aspects like brand collaborations, art installations, students Biennale, performance art, power talks, podcasts & webinars.

    Speaking on the innovative exhibition, Mr. Deepak Lamba, CEO, Worldwide Media said, “By bringing together a collective of like-minded ideologies, practices and brands, D/Code, over the past three years has grown to become one of our most successful IP’s. With digital content continuing to break new ground, we look to take the value of a premium property like D/Code a notch higher and script a remarkable chapter in art and design.”

    Speaking on the first edition of ‘D/CODE Design Biennale 2020’, Ronitaa Italia, editor in Chief  said, “Over the last three years since its launch, D/code has come to be known for its impetus-driven approach to the business of design. Earlier this year, at the third edition, some of the biggest names in the industry came together for the launch of the Jaipur chapter to be curated by designer Shantanu Garg. In the phase-wise unravelling of the Jaipur chapter, we're really excited to bring to you D/code Design Biennale, a virtual art and design festival that will be presented to you right here in the comfort of your living rooms. A beautiful reflection of our tumultuous times, DDB will bring together some of the most prolific names in the worlds of art, design and architecture, charting a new course in the future of art and design shows. In the pure spirit of D/code, we're looking forward to bringing the industry together once again on a platform that promises to reach out to a larger, more diverse audience .”

    Speaking on the first ever D/CODE Design Biennale 2020, Shantanu Garg, curator of the D/CODE Jaipur edition said, "Considering the global scenario and the much anticipated trade shift towards India, the D/code Design Biennale would focus on interpreting Indian designers,indigenous brands and the glory that their collaboration can render. This will evoke new trends and set the benchmark in the design industry in terms of collaborative effort. The design biennale will celebrate the spirit of Indian design fraternity and make it visible to wider audiences nationally and internationally."

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  • Space Matrix and IA Interior Architects Form Global Consortium

    Space Matrix and IA Interior Architects Form Global Consortium

    Space Matrix, a leading multinational workplace design consultancy firm headquartered in Singapore with a specialization in workplace design and build has announced a strategic partnership with US-based IA Interior Architects. Two of the largest global design firms focused on interiors for workplaces have joined forces to provide unparalleled design services and capabilities to serve its clients.

    Space Matrix has offices across six cities in India and the country’s vibrant ecosystem and infrastructure promotes innovation and the right talent to meet the demands of global clients.

    This partnership will include shared resources in a “Global Studio” with dedicated professionals, technologies, and expertise, all focussed on innovation and designing cutting edge interiors. The Global Studio connects over 1,400 professionals across 37 locations spanning the globe, allowing both firms to serve clients across six continents, in more than 60 countries, and in over 500 cities.

    “Our partnership creates a global platform that is unmatched in the industry and we are incredibly excited to be bringing this to our clients. Our clients look to us to provide thought leadership, create experiential workplaces that help build their brand, increase productivity and improve employee retention. That’s a big responsibility and hence for us, alignment was key. Alignment in core values, a culture of excellence and client servicing and we found all of those in IA not just at the leadership level but across the firm. India has emerged as a much sought-after destination for global organizations and the opportunities are immense. Our strong foothold here and across Asia, ensures we remain attractive to international opportunities,” said Arsh Chaudhry, CEO, Space Matrix.

    As per the UNCTAD[1], India was among the top 10 recipients of Foreign Direct Investment (FDI) in 2019, attracting $49 billion in inflows. This is an increase of 16% from the previous year, driving the FDI growth in South Asia. The country is a business hotspot for many international entities and is an attractive destination for global markets.

    “As Asian companies expand in the west and US companies continue their expansion across Asia, this partnership gives us the ability to provide global perspectives and solutions to our clients and marks the next phase of our growth journey as we spread our wings globally,” added Chaudhry.

    India is a key market for Space Matrix with over 50% of the 2,000 projects executed globally coming from this region. The firm works with clients from across sectors including IT, ITeS, pharmaceuticals, consulting, banking and finance, and insurance (BFSI). The strategic partnership will help bring in global best practices and have a positive impact on the future of workplace design in India.

    “Both of our firms have a similar vision, complementary values, and a shared passion for interiors. That is what made this consortium the perfect fit – in reviewing our business, we had identified a gap in our capabilities to serve the APAC market.  Partnering with Space Matrix gives us the strongest platform to expand and bring our collective passion to this new market.,” shares David Bourke, IA’s Co-CEO/President.

    IA and Space Matrix are forward-looking firms that never sit still. Together, the firms will be completing projects, sharing research, and hosting joint think tanks, all in an effort to expand its collective expertise and drive innovation.

  • AMERICAN EAGLE INDIA CELEBRATES DIWALI WITH ARTSTHREAD PARTNERSHIP AND EXCLUSIVE CAPSULE COLLECTION INSPIRED BY FESTIVAL

    AMERICAN EAGLE INDIA CELEBRATES DIWALI WITH ARTSTHREAD PARTNERSHIP AND EXCLUSIVE CAPSULE COLLECTION INSPIRED BY FESTIVAL

    American Eagle India announced today that the brand will be partnering with ARTSTHREAD, a company that aims to bridge the gap between education and industry, by providing a launchpad for emerging artists and designers. Together they will host a two-month long creative campaign inviting local students and graduates to enter a t-shirt design contest, inspired by Diwali.

    The contest, which launched May 12, provides an exclusive opportunity for young and aspiring artists to have their design included in the brand’s Diwali capsule collection – available in all American Eagle India stores and online at www.aeo.in beginning October 14, 2020. Applicants are encouraged to be creative and submit entries expressing what Diwali means to them. Up to five winners will be selected, and the prize will include a unique opportunity for a 3-month virtual mentorship program with American Eagle designers based in the New York Design Headquarters. This once in a lifetime opportunity will allow the winners to collaborate with, and learn from industry leaders, share their ideas, and gain invaluable guidance as they set forth on their own career paths. In addition to the mentorship program, winners will receive gift vouchers worth INR 25,000/- each, and will be able to see their design worn across India.

    Through this partnership, the brand hopes to empower youth to reveal their true selves to the world – their style, their stories, and their creativity. American Eagle recognizes that its customers are more than just consumers, they are engaged collaborators that deserve to be celebrated. Real individuals with passion and purpose.

    The contest closes on July 10, 2020, with the winners announced on July 27, 2020.