ITV

Category: Press Release

  • Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s

    Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s

    In these unprecedented times of COVID -19, as we are all locked up in our homes for a major part of the time, it is becoming increasing difficult to cope with the stress arising out of this uncertainty. Meera, one of the flagship brands of CavinKare strongly believes that tradition encompasses everything and is a go to for all kind of situations.

    As the world is slowly starting to realize the importance of our traditional practice right from saying Namaste, to washing your hands and legs after coming from outside, Meera decided to emphasize the importance of an another very important traditional ritual, an oil bath with powder, with a nostalgic touch. Meera announced that they would re-telecast their iconic ‘Velikizhamai’ ad across Tamil Nadu to bring that flood of nostalgic memories from the 90s.

    Almost every home in Tamil Nadu would strongly relate with this advertisement, the jingle and the ritual. The visual along with the jingle captures how a mother gives a relaxing oil massage to daughter followed by a Hairwash with Meera Herbal powder, a blend of 11 natural herbs. Excess body heat especially during summer could cause problems like headache, lack of proper sleep, hairfall etc. and a relaxing oil massage bath with Meera powder helps you tackle all these along with a host of numerous other health benefits.

    Commenting on the re-launch of the advertisement, Gayatri Kabilan, Senior Manager- Marketing says “We have started seeing our traditional practices being widely adopted and hence we thought this would be the right time to reemphasize the importance of an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ Ad has started re-telecasting across Tamil Nadu in popular TV channels with a focus on old time favorite classic serials which are being re-run, 90s movies etc. where the consumer will be able to connect to it better. We at that time would have been heavy advertisers in these shows and now when the consumer sees it again, they would be able to relate to the ad and realize the striking importance of this ritual at such a time. Meera as a brand has always connected with the consumers of South India and their innate rituals and traditions for close to three decades now. As consumers are watching more of retro movies and programs what better than complementing with old ads of Meera to make the feeling complete.”

    The TVC would be aired on top channels like Sun TV focusing on rerun of various serials like Chitti, Metti Oli to name a few along with some of the 90s hit.

    Ad Link: https://youtu.be/ChB2oD6p6CE

    Social Media Link: https://www.instagram.com/worldofmeera/?hl=en

    https://www.facebook.com/WorldOfMeera

  • Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay connected while showing empathy with their audience.

    As Eid has been approaching, Shoppers Stop first launched the Eid shopping campaign on their website, app as well as on their Facebook and Instagram pages. This campaign hinges on the #selfieidi campaign which encourages consumers to indulge themselves with an ‘eidi’ while also gifting their near and dear ones through online shopping channels.

    The Eid shopping campaign has the participation of multiple brands across men’s wear, women’s wear, ethnic wear, kids’ merchandise, beauty, and home amongst others.

    During this time, Shoppers Stop has also managed to add new brands to its portfolio while their team works from home including Gap USA (men and kids), FKNS, Swisse, Sandy & Sky, Michael Kors (Jewelry), WOW, Bombay Shaving Company, Miniklub, Marc Anthony, Guerlain, Untaro and Just Herbs.

    The brand has roped in Being Human one of its partner brands, and one can see actor Salman Khan, the most relevant icon for Eid from Bollywood, wishing Eid Mubarak prominently on it channels.

    Shoppers Stop has once again innovated with its brand identity for Eid and creatively wished their customers. You can take a look at the video here.

    This follows its earlier innovations and campaigns for the healthcare workers and the 9pm candlelight event by the prime minister.

    Log onto www.shoppersstop.com or download the App to know the latest offers, participate in the on-going #Selfieidi contest on social media and win prizes.

  • “Daudega India” by Arvog perfectly sets the mood for an India waiting to rise above the pandemic

    “Daudega India” by Arvog perfectly sets the mood for an India waiting to rise above the pandemic

    The world is in the throes of great change and understandably, it has been a challenging few months. With great uncertainties over almost everything, people are looking for hope, faith and comfort. Arvog’s scintillating song “Daudega India” is like a shot in the arm for a society that’s waiting for the tides to turn. The motivating anthem assures us that we are not alone in this fight, and there is sunshine beyond these dark clouds.

    The vibrant video shows us the best of India – fascinating architecture and rich history to engineering marvels and people-led growth. We’ve achieved all this with our will, and there’s nothing that stops us from scaling even greater heights in the future. All we need to do it bide our time, remain positive and prepare for a great run – economically and socially – once the current fog lifts. There’s little doubt that ‘Daudega India’, once we overcome the current situation. The video is fast gaining popularity, with thousands of views on its YouTube link and high engagement with the audience.

    Says Mr. Priyank Kothari, Director – Arvog, “We stand with our Indian brothers and sisters, and our global friends in these unprecedented times. We realise that while today is uncertain, there is much to look forward to in the near future. We can see a better world once this pandemic is behind us. But to get there, we need to see the value and sense in the principles of social distancing, working from home and staying safe with all prescribed precautions. We are in this together, and we will sail through together!”

    Arvog is India’s leading NBFC that offers debt, equity and innovative funding to small and medium enterprises with great potential. It recently announced exciting investments in potentially high-growth FinTech companies. “Daudega India” is an initiative of Arvog to light the torch of hope in the current darkness. It has been penned by Abhishek Talented, sung by Amol Shrivastava, Abhishek talented and composed by Abhishek – Amol.

  • Times Network: MNX announces campaign this international brother’s day titled #BroDaMan

    Times Network: MNX announces campaign this international brother’s day titled #BroDaMan

    MUMBAI:  Bro is not just a word; it’s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywood’s Wild Child – MNX announces a befitting campaign this International Brother’s Day titled #BroDaMan. With a specially curated line up of ‘best of bro-hood’ movies and quirky & fun initiatives, the campaign raises a toast to all the experiences, best shared between bros!

    #BroDaMan is all about kicking back and re-living the insane ‘bro-experiences’ with the mega movie line-up, the most updated bro code, undertaking a test of your brotherhood and much more with the week-long campaign starting 24 May 2020. Under this property, every day at 5 pm, MNX will feature movies which are the ultimate bro-flicks like Shanghai Noon, Hobbit: The Desolation of Smaug, Double Impact, POTC: Dead Man’s Chest, Goal, National Treasure: Book of Secrets and Bad Boys 2.

    Treating movie buffs across the country with an immersive engagement, MNX #BroDaMan includes a dynamic chain of social media and on-air activities, such as ‘An ode to bros’, ‘bro moments’, ‘bro codes’, ‘bro pranks’ and others which you can recreate with bros. #BroDaMan will help you get your bro-codes right as it will be flashed on the channel and its social media handles all through the campaign. The campaign also packages an interactive contest called ‘what’s your bro score?’, a score card designed based on the list of things you’ve ticked in your bro-ship. A very unique element in this campaign is ‘got ur back bro’, that brings a curated carousel of iconic scenes from Hollywood movies. MNX also offers viewers  a chance to express love for their favourite bros with quirky tap and tag stickers and GIFs and make the most out of this day with #BroDaMan’s ‘how to spend the day’.

    Watch ‘#BroDaMan’ on MNX every day, starting 24 May to 30 May 2020 at 5 pm with your bros!

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  • Mawana Foods partners with Vikas Khanna for #EidFeast2020 in Mumbai

    Mawana Foods partners with Vikas Khanna for #EidFeast2020 in Mumbai

    Mawana Foods Private Ltd. (Mawana Foods) collaborated with Chef Vikas Khanna to ensure that Eid was a sweet celebration in over 5000 homes across Mumbai. With the country in the grip of the Covid19 pandemic lockdown, Mawana Foods wanted to go that extra mile to help raise the festive spirit in the homes of the families as best as they can – by distributing Mawana Sugar, an integral part of creating sweet moments for a sweeter life.

    Chef Vikas Khanna’s team distributed festive packs to families today (Thursday) at Haji Ali Dargah, Mahim Dargah, Mohammad Ali Road and adjoining areas so that it was easier for families to come and collect these packs from within their neighborhood while maintaining social distancing norms and not needing to travel too far from their homes.   

    Said Rajneesh Bhasin, Managing Director, Mawana Foods, “India is all about diversity, and every festival across the country is celebrated with equal fervor. The current situation makes it all the more important to spread some cheer, and it gives us great pleasure to have been able to add sweetness this festive season to over 5000 families in collaboration with Vikas Khanna”.

    Speaking on the collaboration, Chef Vikas Khanna, said, “We are very thankful to partner with Mawana for #EidFeast2020. For adding sweetness to millions of kitchens. This is the time we all work together!”

    Mawana is known for its premium quality sugar that is processed using the world renowned ‘Tate & Lyle’ technology, where it remains untouched by hand from start to the final packaged sugar. Amongst the leading trusted and reliable brands, the company’s initiative underscore its commitment and service to providing the best in class products to its consumers.

  • Parle weaves threads of empathy, prayer and charity with new digital film

    Parle weaves threads of empathy, prayer and charity with new digital film

    Mumbai: In an effort to celebrate solidarity and hope, Parle Products, India’s leading biscuits, confectionery & snacks & bakery manufacturer, has kicked off #EkBadiDua Ramzan campaign digitally during the holiest month in Islam to engage with Muslim audiences. The campaign aims to meaningfully build long-lasting consumer connections and drive growth.

    Ramzan is a sacred month marked by fasting from dawn to dusk, an emphasis on charity, sharing meals with loved ones and preparing for Eid al-Fitr, which marks the end of the fasting month. It is also the time of increased consumerism and elevated attention to shopping. However, Ramadan 2020 is faced with a pandemic that has disrupted movement, supply chains and businesses around the world. The pandemic has revealed the capacity and shortcomings of every nation. While daily wagers are struggling to make ends meet, we are seeing unemployment, salary cuts, enforcement of unpaid leave and significantly increased work hours of frontline workers that has made people more aware, empathetic towards others and conscious about safety.

    The campaign #EkBadiDua urges people to participate and highlight their efforts of goodwill to spread joy and positivity during these challenging times. The digital film showcases a father explaining to his son that no dua (wish) is small and this is a difficult time for everyone around us. The father wants to imprint his values of compassion, gratitude, empathy, and charity in his son.

    Parle Products senior category head Krishnarao Buddha said: “The Holy Month of Ramadan is a time when people reflect on what truly matters: health, family, wellbeing and human relationships. Today, we pray for the sick, the frightened, those who have died, and those who grieve. Through this digital film, we would also like everyone to lend a helping hand for those in need. At Parle, it has always been important for us to connect with our consumers, maintain open lines of communication and keep them informed at this challenging time.”

    The film will be released on social media platforms like YouTube, Facebook, Instagram, Twitter, LinkedIn and O.T.T Platforms. To view the video: Parle #EkBadiDua 

  • India’s Digital Revolution and the State of Online Gaming

    India’s Digital Revolution and the State of Online Gaming

    Indian online gaming has come of age, and its popularity across the age spectrum means this is no longer viewed as childish play. Influenced by the rapid development of technology, the availability of online games, and a higher gross per capita, a gaming class has been firmly established in India.

    Online games no longer require players to own expensive digital consoles, and the gaming services offered cost from nothing to a few rupees. The ability to download games for free to smartphones has prompted Indian players to try their hand, and the lower costs of an internet connection mean that 88.3% of players prefer online platforms. Internet speeds of more than 11 Mbps and the proliferation of high-end devices with gaming-friendly features have also attracted players to multiplayer or role-playing online games.

    How online gaming platforms are leveraging on India's digital revolution

    Currently, online gaming services have no patience for last century digital integrations and require seamlessly higher delivery and processing. Online game service platforms rely on powerful technological assets to securely and reliably meet the expectations of savvy Indian gamers. Coupled with their intelligent support systems, world-class private networks, and optimized software performance, online gaming providers maintain capacity handling platforms.

    Cloud servers have also given online gaming operators storage solutions that speed up their networks last-mile connectivity, offering non-restricted access to a variety of offshore datacenters. With the significant growth of TV-based sports viewership in India, game developers have focused on an e-sports gaming niche that is rapidly expanding.  There is also an emergence of Indian-centric content where gaming providers are seeking to augment the thrill with localized experiences.

    Artificial intelligence programs, alongside Big Data and virtual reality, have met cheap data rates with unprecedented bandwidth delivery to improve Indian online gaming.

    Online gaming in virtual casinos for Indian players

    When Indian online gamers play, it's usually at one of the popular websites available that offer gambling games. Though the country hasn’t been precisely casino friendly. However, online casino operatorsfrom other countries work within the legal framework to sustainably accord players with video slots, blackjack, poker, roulette, and live table games. Looking at the online gambling market we find manyEuropean basedcasinos, Dreamz, Casumo and LeoVegas to name a couple, now operating on the Indian market.

    A large variety of game variants, retro-fitted classics, and Indian-related gaming themes are outlined by exclusive bonuses, promotions, and constant jackpots. A couple of online casinos in India now accept the local currency as well as myriad other payment or withdrawal options that include e-wallets, bank transfers, mobile cash, and cryptocurrencies.

  • Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

    Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

    Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs, hygienically sanitizing the clothes, ensuring they are 99% germ free, while leaving a fresh, long lasting fragrance on clothes.

    Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting while talking about the product said, “Awareness about washing hands is all around us, however it is critical for consumers to be aware about complete disinfection of clothes too. With the ever-evolving global pandemic, hygiene becomes paramount. Being nimble to the demand, Wipro Consumer Care and Lighting launched Softouch Anti Germ Fabric Conditioner as a disruptive solution to address the need for providing 99% germ protection. With a shift towards hygiene in every aspect of life, Softouch Anti Germ Fabric Conditioner offers a unique proposition of keeping your clothes clean, sanitized and smelling fragrant all day long.”

    As was with the other products in the Wipro Softouch range, using the fabric conditioner requires 3 simple steps – Pour ½ cap of Wipro Softouch Anti Germ Fabric Conditioner in a bucket of water and stir gently, soak the washed clothes for 5 to 10 mins and squeeze gently, put the clothes out to dry. Wipro Softouch is suitable for both bucket wash as well as machine washed clothes and can be used for both front load and top load washing machines.

    The product is available in 200ml and 400ml SKU priced at INR 56 and 120 respectively. Wipro Softouch Anti Germ Fabric Conditioner is available across outlets in Wipro’s core markets of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and can also be found in key e-commerce websites.

  • Moneycontrol hosts some of the biggest minds across globe to discuss the aftereffects of COVID-19 in India’s largest Virtual Summit

    Moneycontrol hosts some of the biggest minds across globe to discuss the aftereffects of COVID-19 in India’s largest Virtual Summit

    As the world combats the COVID-19 pandemic; industries, and organizations have come to an uncertain operational halt. Taking primacy across the professional world, moneycontrol, India’s leading business and finance platform in association with Salesforce, introduced India’s maiden large-scale Virtual Summit – ‘The Future of Indian Industry’ with pioneering industry leaders. The back-to-back webinars focused on various sectors and provided effective and productive strategies of the new realities in the post COVID-19 world along with its impact on organizations, businesses and economy. Garnering support from across the country, the webinar recorded over 4000 concurrent users attending the summit with an average watch duration of over an hour. Staying true to its commitment, the platform has left no stone unturned in providing businesses, industries and consumers stay abreast to the latest trend and ongoing situation of the global economy.

    Aimed at raising awareness amongst the audiences about the disruption in the business and economy the panelists spoke on various topics that included – ‘Disruption is the new normal for businesses and commerce – Technology a key component in navigating new normal at the workplace’, ‘Work From Home – the new reality to benefit top line and environment?’, ‘The impact of COVID 19 on the overall manufacturing and consumer goods industry’. The discussions touched upon how supply chains across manufacturing industries have faced a big-blow and the relevance of state-of-the-art technology in creating more effective solutions. In addition, it also laid impetus on the need to re-strategize business operations, enhance digital capabilities across verticals, and explore new workforce, expanding the geographic horizon for growth. Adhering to its motto, the platform has been a pioneer in conveying and sharing knowledge with the audience through innovative initiatives such as Road safety event in the presence of Minister Nitin Gadkari, Road Transport & Highways of India and SME Round-Table conference which presented budding entrepreneurs with long-term growth strategy.

    Hosted by Sakshi Batra, News Anchor and Gaurav Choudhury – Deputy Executive Editor at moneycontrol along with Mridu Bhandari – Editor – Special Projects – Network 18 Media, the webinar lasted for 3 hours and 35 minutes. The summit saw the presence of 16 industry experts from various sectors along with the Keynote speaker Ravi Shankar Prasad, Union Minister – Law and Justice, Electronics, Information Technology & Communications. Alongside, there were panel discussions with Abhishek Singh, CEO, MyGov; Kamal Kanth, Regional Vice President, MMGB, Salesforce; Ramanan Ramanathan, Mission Director, Atal Innovation Mission & Additional Secretary- NITI Aayog; Sangeeta Gupta of NASSCOM; Kaustubh Sonalkar of Essar Foundation and Saurabh Goel of Havells India among others.

    Ranjita Sehgal, Revenue Head, moneycontrol explained, “Technology has been instrumental in providing a directive for what the future might hold in post-covid world. Known as leaders in both B2B and B2C space, we provide a platform for enterprises as well as general public and are delighted that this virtual summit was received so well by the audience. We aim to hold more of such virtual summits, catering to businesses and consumers across sectors that include SME, healthcare, pharma, automation in manufacturing, supply chain logistics, real estate, enterprise technology solutions, BFSI, Start-ups and Fintech amongst others.” 

    Furthermore, to their offerings, moneycontrol hosts exclusive webinars for its premium users on its subscription-based platform called Moneycontrol Pro which has recorded an incredible 2,00,000 active paid subscribers. With exemplary content and engaging initiatives, the platform hosts exclusive webinars for its premium users every now and then.

    The virtual summit can be watched on: https://www.youtube.com/watch?v=JsBmAN-_T0w

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  • CNBC-TV18 hosts riveting knowledge sharing sessions with industry leaders on the FM’s Rs. 20 lac crore economic package announcements, on its special series – ‘The Reset’

    CNBC-TV18 hosts riveting knowledge sharing sessions with industry leaders on the FM’s Rs. 20 lac crore economic package announcements, on its special series – ‘The Reset’

    As the world grapples with the dire consequences of the pandemic; giving hope to the nation, PM Narendra Modi announced the biggest economic stimulus package of INR 20 lakh crore on 12th May. Following the same, FM Nirmala Sitharaman has addressed multiple press conferences announcing several relief measures for various sectors and promoting the idea of Atmanirbhar Bharat (Self-reliant India). With an aim to present a complete overview of the entire situation to its audience, CNBC-TV18, India’s leading English business news channel, invites several industry experts on its special series ‘The Reset’.

    Through a series of riveting knowledge sharing and analysis sessions, the channel evaluates, reviews and discusses the impact of all the five tranches of relief measures announced by the FM, on the lives of the working-class people and businesses at large. There were also several measures announced for the MSMEs, the migrant workers, NBFCs and MFIs. By inviting some of the greatest minds from across industries to provide insightful analysis on several aspects of the announcements, the series intends to help the audience understand the relief measures in a better manner.

    Offering their insights on the announcements are eminent industry experts that included Krishnamurthy Subramanian, Chief Economic Advisor to the Govt. of India;  Amitabh Kant, CEO,  NITI Aayog;  Deepak Parekh, Chairman, HDFC; Rajiv Kumar, VP, NITI Aayog; TV Narendran, Vice President, CII; Subhash Chandra Garg, Former Finance Secretary; Sunil Mehta, IBA Chief; N. Venkatram, Managing Partner and CEO, Deloitte India; Dr. Sangita Reddy, President, FICCI, Joint Managing Director, Apollo Hospitals Group; Anil Bhardwaj, Secretary General, Federation of Indian Micro and Small & Medium Enterprises (FISME); Sharad Kumar Saraf, President, FIEO; Keki Mistry, Vice Chairman & CEO, HDFC; Dr Haseeb Drabu, Former Finance Minister of J&K and Economist; Harish Damodaran, National Editor, Rural Affairs and Agriculture, Indian Express; VG Kannan, Former Chief Executive, IBA; Jayant Sinha, Member of Parliament, BJP; Rashesh Shah, Chairman & CEO, Edelweiss; RK Bansal, MD, Edelweiss ARC; Soumya Kanti Ghosh, Group Chief Economic Advisor, State Bank of India; Upasna Bhardwaj, Sr. Economist, Kotak Mahindra Bank; Amit Agarwal, Sr. VP & Country Manager, Amazon India; Dr. CL Dadhich, Secretary, Indian Society of Agriculture Economics, Former SGM, NIDD and Former Director of Rural Economics, RBI; Nilesh Shah, MD & CEO Capital Envision; L Viswanathan, Chair, Finance & Insolvency, Cyril Amarchand Mangaldas.

    Asserting its commitment to the audience, the channel testifies on its dedication to provide valuable, and knowledgeable insights in these testing times as well.

    Catch the show The Reset on CNBC-TV18 and CNBCTV18.com

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