ITV

Category: Press Release

  • World Environment Day Special: Liva hosts a chat with Ace Designer Narendra Kumar

    World Environment Day Special: Liva hosts a chat with Ace Designer Narendra Kumar

    Liva in association with ace designer, Mr. Narendra Kumar spoke about the need for sustainability in fashion and future of fashion on World Environment Day. Mr. Narendera has launched multiple sustainable collections and recently launched ayurvedic masks in Kerala amidst the pandemic of COVID-19. On World Environment Day, Mr Kumar stressed on the need for sustainability and what customers can do to assist brands in their endeavour for the same. He also spoke about his love for Liva and their support in making fashion in India more sustainable and environment-friendly.  "Being sustainable, fluid and having the quality of holding colours beautifully; Liva is one of the best fabrics for venturing into sustainable fashion for brands and companies," said Kumar. 

    Sustainability needs to be an everyday choice, which means the garments need to be affordable and durable. Narendra Kumar also shed light on how customers are becoming more aware now and can demand companies to showcase the garments journey on the tag which will ensure brands and companies are more conscious. The movement of sustainability has been hampered and slow. The real change will come when we make fashion sustainable and affordable; which can be worn every day. 

    He also addressed the myth of sustainable fashion being boring or boxy, for which he also launched his sustainable sportswear brand.  

  • Luminous & 82.5 Instil Hope on World Environment Day

    Luminous & 82.5 Instil Hope on World Environment Day

    MUMBAI:   On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, Luminous & 82.5 Communications are trying to change people’s perspectives in a simple yet thought provoking manner.

    In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage humans have done to the environment and its biodiversity over the centuries.

    However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment

    82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of  ‘disturbing nature’ as well as proof of how quickly it regenerates when left in peace."

    82.5 Communications North group CD Preeta Mathur added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth – if we pledge to reverse the damage now.”

    82.5 Communications president North Chandana Agarwal,  “The proposition for this creative is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous who always give us briefs that allows us to push ourselves.”

    You may check the work on these links: 

  • ‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

    ‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

    When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship. Bhojpuri region observes the month of June especially the second week as the wedding season when there are many auspicious marriage dates. Amidst the current situation, when people are confined to their homes, the region is missing out on the celebrations of occasions like marriages. Being true to its core, Zee Biskope keeps the festive celebrations alive this wedding season, through Lagan Utsav – an unmatched collection of marriage-based movies. Themed around ‘Shaadi mein zaroor aana’, the channel invites the entire family to relive the celebrations of a wedding through a host of Bhojpuri blockbusters. from June 8-12, every morning, at 9:30 AM in the Family Chokha movie band, the film festival will rejoice the wedding season through a celebratory ride filled with drama, music and dance.

    Giving the audiences a dose of cheer and happiness, the Lagan Utsav film festival will begin with ‘Nirahua Chalal Sasuraal 2’. The romantic drama featuring Dinesh Lal Yadav (Nirahua) and Amrapali Dubey depicts how a husband and wife can overcome any situation by supporting each other. Up next, the Khesari Lal Yadav and Kajal Raghwani starrer ‘Dulhin Ganga Par Ke’ is a romantic yet family drama where Khesari is in search of his life partner and after many attempts finds his true love, bringing her home as his Dulhaniya. Adding to the galore, Nirahua& Madhu Sharma’s blockbuster ‘Dulhe Raja’ features a story of how the protagonist Dulhe Raja fights against all odds for his Dulhaniya. ‘Dabang Aashiq’ is a complicated tale of love and sacrifice where love knows no boundaries and features Khesari Lal Yadav, Kajal Raghwani& Anjana Singh in the lead roles. The festival culminates with superhit movie ‘Leke Aaja Band Baaja Aye Pawan Raja’ starring Pawan Singh that depicts a story of how two souls bound together by the spirit of true love & affection stand by each other’s side through thick and thin.

    Speaking about the wedding special line-up, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope has always prepared its content strategy with the core intention of uplifting spirits along with regular dose of entertainment for its viewers. The endevour is to remain topical and in synch with our viewers sensibilities at any given period of time. Lagan Utsavwith a special marriage-based movie line up is yet another initiative for our audience to re-live those celebratory moments through the lens of entertainment especially at a time when such ceremonies are not a reality. We look forward to curating more such family-centric offerings in the future through our superlative collection of movies and premieres for our esteemed audience.” 

    Regaling audiences to their heart’s content, the channel stays true to its core proposition "Aathon Pahariya Loota Lahariya" (enjoy Bhojpuri entertainment throughout the day). The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • Fevicol sends the people of India a message for Unlock1

    Fevicol sends the people of India a message for Unlock1

    Mumbai:  As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India.  This message from Fevicol petitions people to be even more particular than before about wearing a mask and maintaining the social distance of 2 meters. 

    This message specifically states that while the battlefield  and war remain the same, the strategy must change.  Until now we fought this battle while locked in,  now we move out of our homes, and continue fighting.  We have to live, move ahead and not cave in. To fight this war, we need to stay alive. 
    Fevicol requests India to fight the Corona Virus with even more vim and vigour and in the right spirit.

    Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd: “In these trying times, this positive and uplifting message from Fevicol on ‘Unlock1’ is a great morale booster to all – consumers as well as our sales colleagues, end-users, dealers and distributor partners.”

    Please go to these links:

    Written and voiced by Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, this is one more initiative from Ogilvy to help combat the pandemic.

  • NEWS18 Odia brings exclusive LIVE coverage of Snanayatra from Puri

    NEWS18 Odia brings exclusive LIVE coverage of Snanayatra from Puri

    India’s largest news Network, News18 will bring exclusive LIVE coverage of Snanayatra for its Odia audiences on News18 Odia. The Snanayatra is a bathing festival celebrated on the Purnima. As per rituals, the deities Jagannath, Balabhadra, Subhadra are brought out from the Jagannath Temple and taken in a procession to the Snana Bedi. The idols are showered with 108 pots of pious water and decorated for the devotees.

    For 'Snanayatra’ the first major event of Sri Jagannath Rathayatra of Puri, News18 Odia will Telecast LIVE rituals on 05th June’20 from 0600am onwards. Experienced preachers will be in the studio for LIVE commentary.

    In Odisha, Rathayatra has been the biggest TV news programme as the occasion is considered supremely auspicious by the people of the state. This year, the annual fete will go ahead as per tradition, but without any congregation of devotees in view of the coronavirus crisis and the entry will be restricted to enter Bada Danda during the festival. People can watch the live proceedings of the festival on TV from the comfort of their homes. News18 Network remains committed to bringing to its regional audiences, news that matters to them.

  • 9XM Song Secret – A unique podcast where Bollywood musicians share their song secrets

    9XM Song Secret – A unique podcast where Bollywood musicians share their song secrets

    MUMBAI: 9XM, India's most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit songs. 9XM Song Secret will be hosted by singer Shefaali Juneja.

    The 9XM Song Secret Podcast will premiere with India’s most versatile singer and composer Amit Trivedi revealing never heard before secrets about his favourite songs. The guests on 9XM Song Secret Podcast include names like Shalmali Kholgade, Manoj Muntashir, Nakash Aziz, Bhoomi Trivedi, etc.

    Commenting on the launch, 9XM’s Head of Programming, Clyde D’Souza said, “At 9XM, we have always engaged with our fans and viewers across screens introducing them to different entertainment platforms. With 9XM SoundcastE, we stepped into the podcasting space and we have successfully crossed the 50 episodes milestone! 9XM SoundcastE has been burning the charts and it is the No. 1 Podcast in the Indian Music category on Apple Podcasts and also on Spotify. We hope to replicate the success of 9XM SoundcastE with 9XM Song Secret.”

     “Our viewers’ love for Bollywood is beyond just music. They love listening to engaging, inspiring and entertaining conversations with their favourite artists.  Bollywood music lovers and our artists are the driving force which strive us to bring a wholesome all-inclusive content. With 9XM Song Secret, we will let the music enthusiasts have an exclusive peek into the insights of their favourite Bollywood hits. Here, the artist will take us through the journey of a song, and the secret that make us all groove on those songs.” D’Souza further added.

    9XM Song Secret Podcast will be distributed by our podcast partner EP.Log Media. The Podcast will be available on all leading audio streaming platforms.  
    9XM Song Secret Podcast will be promoted across the social media platforms of 9XM and 9X Jalwa.

    Subscribe to 9XM Song Secret Podcast & listen to the episodes on EP. Log Media website and enjoy new episodes, on all leading audio streaming platforms!

  • MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

    MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

    Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge — inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017 Manushi Chhillar. Announced as a brand ambassador today, Manushi will be front-running adidas’ mission to inspire more women to embrace fitness, whilst creating a positive social impact through the power of sport. 

    Joining adidas team and a powerful roster of adidas ambassadors including Ranveer Singh, Rohit Sharma, Hima Das, and over 20 other top athletes and youth icons who are redefining India’s sporting and fitness culture, Manushi said, “I have always been into fitness so to represent adidas is a dream come true. I resonate with adidas when it comes to being changemakers and our aim together is to use the platform of sport to inspire people and drive positive change, whether it is to inspire women, drive sustainability, or encourage kids to take up sport. I’m so excited to train in my new gear which I’ve just ordered from the adidas website.” 

    Commenting on her fitness routine, Manushi said, “My fitness regime is holistic – focused on a balanced lifestyle, sleep, food, thoughts, plays an important role because fitness and health are not just about physical well-being but your mental, emotional and physiological well-being as well. Being fit is important in these unprecedented times and I would encourage all my fans to take out time to be fit and healthy.”

    At the announcement of the association, Manish Sapra, Senior Brand Director, adidas India said, “Manushi is an inspiration for many young women who aspire to break barriers and aim for the stars. She has made the entire country proud through her journey, and we take pride in welcoming her to team adidas. At a time when the nation is seeking constant motivation and inspiration, we want to encourage everyone to adopt fitness activities and continue to believe in the power of sport. The playground awaits them, and when things get better, we all will be ready for sport.” \

    Over the past several days adidas has encouraged over a million people across the globe, including India which is one of the top countries in participation, to join the #HOMETEAMHERO Challenge that supports the WHO COVID19 Response Fund. adidas will be donating $1 for every hour of fitness activity clocked on the adidas Running and adidas Training apps till 7th June. If you want to join the movement, click here. 

    Video Weblink:-  https://www.youtube.com/watch?v=OSETMmvbBHk

  • Colgate launches “Dentists for me” – A Free Online Dentist Consultation

    Colgate launches “Dentists for me” – A Free Online Dentist Consultation

    Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in – the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

    Dental problems are grievously painful when they occur and in unprecedented times as these, when meeting a dentist physically is not possible due to restriction of movement, Colgate DentistsforMe.in is an easy option to consult expert dentists in a click. Once you register on Colgate DentistsForMe.in, you can video call, audio call or chat with any of hundreds of dentists across the country and get help with any dental issues completely free of charge!

    Commenting on the launch, Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive (India) Limited said, “During this COVID-19 pandemic, people’s oral health concerns might get compromised as physical visits to dentists are often not possible. Colgate “Dentists For Me” makes top dentists from around the country accessible on your phone via a video or audio call, absolutely free, from the comfort of your home. This service is inspired from Colgate’s commitment to Keep India Smiling and ring in optimism, every day through the power of a Smile.”

    For access to dentists, visit https://www.dentistsforme.in/ and create your Login with your email ID. You can then instantly call a dentist, through an audio or video call.

    Colgate DentistsforMe.in service is now available both as an app and as a web version.

    To download the app from Google Play Store, follow below link

    https://play.google.com/store/apps/details?id=com.nocon.colgate

  • Watch action-thriller, Gerard Butler starrer ‘Den of Thieves’ on Lionsgate Play

    Watch action-thriller, Gerard Butler starrer ‘Den of Thieves’ on Lionsgate Play

    This June, Blockbuster Friday series by Lionsgate Play brings you American heist action-thriller, Den of Thieves. The film written, directed, and produced by Christian Gudegast, starring Hollywood heartthrob and action hero Gerard Butler along with, Curtis "50 Cent" Jackson, Pablo Schreiber, O'Shea Jackson Jr., Evan Jones, Dawn Olivieri, Mo McRae, and Max Holloway. The film revolves around an elite group of County Sheriff Deputies look to stop a gang of thieves planning to rob the Federal Reserve in Los Angeles. The film will be available on partnered telecom platforms of Lionsgate Play – Vodafone Play, Airtel Xstream, Idea Movies and TV on Friday, 5th June 2020.

    The film follows a group of thieves and Police officers. A gang of thieves led by Ray Merriman takes the hostage of the Federal Reserve to rob 30$ million that was planned to be shredded and their records were to be deleted. This action flick takes interesting twists and turns till the last scene, keeping its viewers attached to their seats. The film garnered great reviews across the globe and did well at the box office.
     

  • Newsmakers on News18 India: Delhi Chief Minister Arvind Kejriwal interview on 4th June @8 PM

    Newsmakers on News18 India: Delhi Chief Minister Arvind Kejriwal interview on 4th June @8 PM

    New Delhi: The national capital has been witnessing a significant surge in the number of COVID-19 cases, recently. As Delhi battles to contain the spread of the pandemic, Chief Minister Arvind Kejriwal will speak about the Government’s strategy to fight the virus while going ahead with phased unlocking.

    In a candid conversation with Kishore Ajwani, Managing Editor, News18 India, Delhi’s Chief Minister will talk about the various issue including COVID-19 situation, the launch of Delhi Corona app, the gradual opening up of the national capital. 

    Watch the most comprehensive interview on News18 India, and across News18 Network channels on Thursday, June 4th, 2020 at 8 PM