Category: Press Release

Celebrated playback Singer Nikhita Gandhi Takes the Stage on #WeekendLive with Zoom TV & Oaksmith® Gold Glasses

Riding on the success of past weekends, Zoom TV and Oaksmith® Gold Glasses bring #WeekendLive this Sunday, featuring a well known playback singer Nikhita Gandhi .

#WeekendLive is a collaborative effort between the leading entertainment channel Zoom TV, and new to India’s very happening music and performances scene, Oaksmith® Gold Glasses (@OaksmithGoldIndia on Facebook & Instagram). As many live shows cancel, platforms like #WeekendLive are pioneering efforts to build a work-from-home culture for the artists, and giving roots to an emerging format for live music with #StayHome – House Concerts.

#WeekendLive leverages the “Live” feature of popular social media platforms like Instagram and Facebook, as some of India’s top talents perform from the safety of their homes, straight to that of their audiences.

This week’s artist is the incredibly talented and versatile playback singer Nikhita Gandhi whose interest in music began with her friendship with the famous pop and jazz musician Usha Uthup, who is a family friend. This dentist turned singer has lent her voice to a number of Bollywood movies and also shot to fame after performing A R Rahman’s song "Ladio", earning critical acclaim and appreciation for her art. She has been a part of some big blockbuster movies and has sung in films like Jagga Jasoos, Sanju, Manmarziyaan, Stree, Luka Chuppi to name a few. Along with being a Bollywood playback singer, Nikhita also has her own band and recently launched a single – ‘For Now’, in an attempt to promote Indie artists.

In the recent past, Nikhita has also bagged some prominent awards and has been nominated for her notable work at various prestigious awards like Filmfare, Zee Music Awards, etc. This weekend get ready to sway and groove to some melodious soundtracks performed by the ever gracious Nikhita Gandhi.

Going by the response to last few editions, #WeekendLive has been a hit, with over 20 million viewers watching the riveting performances – by Indian Ocean, India's most celebrated and iconic rock band, Deveshi Sahgal, the very talented sufi singer, the iconic Rajasthani folk musician and internationally renowned, Kutle Khan Project, the very versatile singer songwriter Jasleen Aulakh , the leading Indie-Rock Band Faridkot and Legendary rock band Parikrama, Eminent Sufiyana Vocalist Dhruv Sangari, Illustrious guitarist singer Dhruv Visvanath, Indian Folk band Swarathma, Pop Singer and Songwriter Kamakshi Khanna and Renowned Sufi Singer and music composer Sonam Kalra.

June 12, 2020
Star Movies to qua’-druple the fun this June!

Mumbai: Summer is about to get over but things are just beginning to heat up here at Star Movies. An entertainment knock-out punch that even the mighty Mike Tyson will stand up for is here. The lineup will include:

· ‘Threequels’- some of the best trilogies of all time, featuring movies Iron Man and Pirates of the Caribbean and many more- to completely immerse yourselves in, Saturdays all day long

· ‘Biggest Movies Ever’ – Star Movies brings you the 5 biggest movies of all time starting with the biggest movie of them all Avengers: Endgame, 8 June onwards every night at 9

· ‘Hollywood Starter Pack’ – a fun guide to the basics of Hollywood, with tons of picks all the way from Pixar, to Jackie Chan. Starts 15 June, every night at 9

· ‘This Day That Year’- There have been movies over the years which has changed cinema and the date of their worldwide release have been etched in history books. Relive the experience of such masterpieces on the same dates starting with The Lion King (1994) on 24th June

Phewww that’s a hell of a lot low down on your binge list. Tune-in to Star Movies for your daily dose of entertainment!

June 12, 2020
Hungama Artist Aloud presents World Music Day Festival Season 4: digital edition, in partnership with BookMyShow

MUMBAI: Hungama Artist Aloud, a platform that supports and promotes independent content, has announced the digital edition of its musical gala, World Music Day Festival Season 4, in partnership with BookMyShow. A medley of different forms and genres of music, the festival will feature 4 concerts from 4 renowned artists – Mame Khan, Parikrama, Anand Bhaskar Collective and Hardeep Grewal, performing original songs live from their homes to celebrate the spirit of music. Premiering on World Music Day, 21 June 2020 at 12 noon, each concert will be 45 minutes to an hour long and available to watch exclusively on BookMyShow. Tickets for the festival will be available on BookMyShow starting today, 12 June 2020. Users can purchase tickets for an individual artist’s concert for Rs 299 or buy a season pass for Rs 499 that gives them access to all the 4 concerts.

Purchasing a season pass will also give the users access to opening acts from Aléa Motwane and Krisha Mongia, two extremely talented teenage artists who featured in Hungama Artist Aloud Discoveration – Gen Next, a musical series that featured independent musicians under the age of 18, performing original compositions.

Over the past few years, Hungama Artist Aloud has organized the World Music Day Festival to mark the occasion and give music lovers across the country a chance to appreciate independent content and artists. In its third edition, the festival saw simultaneous performances across 8 cities in India. The latest edition of the property, which will be available for viewing on BookMyShow, is an addition to the entertainment platform’s vast array for in-home entertainment offerings, which have catered to the entertainment needs of tens of million users during this lockdown period.

Talking about World Music Day Festival Season 4, Hungama Artist Aloud VP Soumini Sridhara Paul said, “Hungama Artist Aloud’s foundation is based on celebrating independent music. As a culture, we are known to have music for everything and every occasion. It is an intrinsic part of our lives and World Music Day is the day we acknowledge and honour it. With every edition, it has been our endeavor to take this festival a notch higher and this year is no different. I am certain that the digital edition will provide a hopeful, exciting and entertaining respite to our audiences at a time when they can’t physically be present for live events.”

BookMyShow COO – Live Entertainment Albert Almeida said, “BookMyShow has been the go-to discovery and ticketing platform for millions of entertainment lovers in India and beyond, bringing some of the most compelling properties and artists across formats and genres over the past two decades as also specifically during this lockdown period with a host of virtual entertainment experiences. With the digital edition of World Music Day Festival Season 4, we are excited to bring yet another specially curated unparalleled music offering to the safety of our customers’ homes in partnership with our friends from Hungama Artist Aloud. This initiative is a step forward in our efforts to drive home the stay-home message, with some of the best performers celebrating the art of music.”

Talking about his concert Mame Khan said, “Music has the power to change the world and bring people closer. I am extremely happy to be part of Hungama Artist Aloud and BookMyShow’s celebration of World Music Day, digitally. In these difficult times, I think it is a great opportunity for all of us to extend our support to each other through music.”

Rock band, Parikrama said, “It feels great to be able to perform for our fans and celebrate World Music Day with them digitally. We are certain that our fans will appreciate the original compositions that we have to share with them. We are thankful to Hungama Artist Aloud and BookMyShow for providing a medium that will help us connect with our fans.”

Anand Bhaskar Collective said, “Events like World Music Day Festival are a great way to appreciate music and connect with music enthusiasts from across the country. We are glad that platforms like Hungama Artist Aloud and BookMyShow have taken the initiative to take the festival to a wider, larger audience by taking the digital route. We are excited to be a part of the festival and look forward to performing for the audiences.”

Hardeep Grewal said, “As everything around us is caught up in the loop of uncertainty, I think it is initiatives such as these that give us hope and respite. I am thankful to Hungama Artist Aloud and BookMyShow for taking the initiative to celebrate and honor music in a manner that brings everyone together.”

Hungama Artist Aloud World Music Day Festival Season 4: Digital Edition will be available to stream on BookMyShow. To purchase tickets, please visit https://in.bookmyshow.com/events/hungama-artist-aloud-world-music-day-season-4/ET00132704.

June 12, 2020

BP, Milka and HSBC top the tables in Kantar’s Creative Effectiveness awards

London: BP's Blind Date(Spain),Milka’s Christmas adGive to those who give the most(Germany) and HSBC’s CSR Birmingham(UK) are the most effective adsfrom around the world in2019, according to Kantar’s inaugural Creative Effectiveness awards.These new awards celebrate theworld’s best performing ads across the three key media channelsbased on actual consumer feedback.

Spanning three categories (digital,print/out of home and TV) andfrom 78different markets, the winners represent the most creative and effective work from over 10,000 ads tested with consumers in 2019 usingKantar’s Link creative testing, which measures any advert’s potential to deliver against short and long-term brand goals. Thesefirst award winners perform in the top 4% for short-term sales likelihood, and the top 1% for long-term brand building when measured against the Link database of over 200,000 ads analysed over the past 30 years. The winning ads are all at least twice as likely to drive sales than an ad that performs at the median evaluation score and ten times more likely than a weak ad.

The winners show that distinctive creativeis central to advertising success, falling in the top 15% of ads for distinctiveness in Kantar’s database. In a world flooded with content, brands need to ensure their advertising captures people’s attention.

Digitaleffectiveness: Engage don’t enrage

Analysis ofthe digital category revealed the most effective ads reward the viewer with entertaining content that breaks through the ‘ad filter’ in consumers’ mindsand compels them to view it. Milka’s Christmas adGive to those who give the most tops the digital ad awards, demonstrating the power of storytelling for driving engagement by evoking strong emotions. The beautifully touching film, centred around a strong, seasonally relevant message of thoughtful gifting, was created in partnership with the European Union of the Deaf and promotes inclusion in a very moving way.

Digital Ranking	Brand	Ad Name	Agency	Country
1	Milka	Milka Christmas: give to those who give the most	Wieden + Kennedy, Amsterdam	Germany
2	Google App	Search the lyrics with Google	Zula Alpha Kilo	Indonesia
3	Dulux	Let’s colour experiment: escalator	Road 381	UK

Print & Out of Homeads: Spark a response in seconds

The winners here illustrate the power of creative to deliver an instant impression about the brand. Immediate impact is essential as consumers give just seconds of their time to print and out of home (OOH) ads, in which the content needs to communicate its message or hook the viewer in for longer.

HSBC evokes an immediate emotional reaction through its winning OOH execution. The shocking statistic that 1 in 45 people living in Birmingham have no address, therefore can’t have a bank account, a job, or a home, helps highlight the work the bank is doing to support the local community.The impact of the message is heightened by delivering it in situ enabled by the medium of OOH.

Print and OOHRanking	Brand	Ad Name	Agency	Country
1	HSBC	HSBC CSR Birmingham	Wunderman Thompson	UK
2	Estrella Damm	Silja	&Rosàs	UK
3	Camden Hells	Juicer static	Forever Beta	UK

Top-performing TV ads tell great stories

TheTV winners demonstrate the continued sales-generating and brand-building ability of broadcast content, particularly whenstrong distinctive assets are weaved into great emotional story telling. Crowned as Kantar’s most powerful TV ad of 2019 globally, BP’s Blind Date is a great example of how a distinctive approach to a category can create differentiation. The ad shows how a functional message can be intrinsically sewn into an amusing, brand-centric story that is quite different to what you would expect to see from the category.

TV Ranking	Brand	Ad Name	Agency	Country
1	BP	Blind Date	Ogilvy&Mather	Spain
2	Tim Hortons	Ask a Timbits Kid	Zula Alpha Kilo	Canada
3	Unox	Tijdenveranderen	TBWA	Netherlands

The first ever Kantar Creative and Effective awards showcase some of the most impactfuladvertising workfrom around the world,” said Daren Poole, Global Head of Creative at Kantar. “The commonality across allthe winning ads is distinctiveness, and how strongly the brand is integrated into the narrative. Our winners – real consumers’ favourites – take on many forms and employ a range of creative tactics to convey their message; proving there is no ‘one-size-fits-all’ approach that can be employed to achieve great content. Interestingly, many of the winning ads in Kantar’s Creative Effectiveness awards are heart-warming stories or contain humour, in contrast to the broader industry trend, which is to incorporate humour less.” Just over one third (34%) of 2019’s adverts were intentionally light-hearted or funny, compared to more than half (54%) of ads evaluated by Kantar in 2000.

Poole added. “For content to drive brand impact and deliver ROI, it must be created with the consumer in mind, by understanding what will translate best to the audience, and how. Weaving intelligent and iterative research into the creative development process ensures the strongest ideas, and most effective executions end up seeing the light of day. We know that in the era of the COVID-19 pandemic consumers want advertisers to have authentic empathy and to be useful. Achieving this creatively and sensitively is incredibly difficult, making pre-testing as important as ever”

For more learnings about Link ad testing, advertising trends, and to review the full winners list, please visit :https://www.kantar.com/creative-effective.

June 11, 2020

Live tennis action back on Eurosport

MUMBAI: World-class tennis makes its eagerly awaited return to Eurosport in June with Adria Tour tournaments featuring some of the sport’s biggest names going head-to-head starting June 13-14 and June 20-21 on Eurosport SD and Eurosport HD LIVE at 5:30 PM IST.

The Adria Tour, supported by the Novak Djokovic Foundation, will feature current world number one Novak Djokovic, Austrian Dominic Thiem(week one), Bulgarian star Grigor Dimitrov and Croatian pair Borna Coric and Marin Cilic. Eurosport has committed to showing the opening two rounds of the series from Belgrade, Serbia (13-14 June) and Zadar, Croatia (20-21 June). Each match played at the event will be best of three sets, with four games in each set.

Eurosport and Global Sports Rights & Sports Marketing Solutions president Andrew Georgiou said, “The excitement around live tennis’ return has been building and the coming together of the world’s best tennis talent this weekend is a chance for fans to see how the preparations of best players in the world are faring ahead of the Grand Slams in August and September. We are uniquely placed to amplify this moment by harnessing the scale of our channel and platform portfolio, Coupled with our deep and rich history in telling the stories from tennis that matter, means we are set to continue creating rewarding experiences for fans to enjoy.”

Match schedule for the tournament is still to be confirmed.

June 11, 2020
Stars Under Lockdown: Biggest celebs on CNN-News18 talk all about films, entertainment and social media

Against the COVID-19 pandemic, film-makers and artists are now finding new ways to make films and connect with their audiences. As the entertainment industry finds its new normal, CNN-News18 has lined-up exclusive interviews with some of the biggest stars such as Ayushmann Khurrana, Anupam Kher amongst others.

In a freewheeling conversation with CNN-News18 Entertainment Editor, Rajeev Masand, Ayushmann Khuraana will talk about his upcoming movie Gulabo Sitabo. He will also recount his experience of working with legendary Amitabh Bachchan and elaborate on his Lucknow connection. Later, Editor-Output Zakka Jacob will speak to acclaimed actor Anupam Kher who will discuss whether the current discourse on social media is getting too toxic.

Watch the exclusive interviews today only on CNN-News18

Ayushmann Khurrana interview at 10.30 PM

Anupam Kher interview at 6 PM

June 11, 2020
ZEE successfully unlocks the biggest content innovation during lockdown with SaReGaMaPa – Ek Desh Ek Raag

At a time when the COVID-19 pandemic has had an unprecedented impact on our collective human experience, music has the power to unite, heal and uplift the mood of the nation. Ever since its inception 25 years ago, India’s longest-running non-fiction franchise – SaReGaMaPa has consistently leveraged the power of music in uplifting the common man – giving him the country’s most definitive platform to showcase his singing talent. It was only befitting, then, that with Sa Re Ga Ma Pa crossing its 25-year milestone in 2020, ZEE leveraged its network strength by way of a truly unique initiative aimed at helping humanity rise above the gloom through the power of music. This industry-first phenomenon ‘Ek Desh Ek Raag’ started on 23rd May with a 25-hour Music Marathon on digital with back-to-back, round-the-clock performances by popular singers across 10 ZEE Facebook pages that captured the vibrancy of the sur, taal and spirit of every Indian sub-culture. The 25-year milestone culminated in a grand televised, shot-from-home fund-raising concert on 24th May across 23 channels of ZEE & Zee Media with performances by the most iconic faces of the show. The LIVE-athon on digital and the concert on TV combined saw 45+ Hours of fresh unique content shot from home, including 600+ performances by 200+ singers in 10 different languages. The invincible power of music has touched multiple hearts with ‘Ek Desh, Ek Raag’, receiving an overwhelming global response, garnering a cumulative reach of 63.1 million viewers across TV in India, and 165 million cumulative reach worldwide for its 10 day campaign on social media platforms.

Zee TV’s Facebook page alone clocked in a cumulative reach of 58 million users. The resounding success of Ek Desh, Ek Raag can be attributed to the musical franchise's legacy and the collaborative effort of bringing together stalwarts of music from across geographies; from Pandit Jasraj and Jazzy B who performed from USA and Canada respectively to Haricharan and Himesh Reshammiya to Rajesh Krishnan Vijayaprakash and Durnibar Saha representing the many Bharats in India. ‘Ek Desh Ek Raag’ catered to every member of the family with performers ranging from the youngest Li’l champ all of 6 years of age, to the most seasoned veterans like Ronu Majumdar, Vishwa Mohan Bhatt, Kumar Sanu, Alka Yagnik, Shaan and Kavita Krishnamurthy amongst others.

Unlocking Tech innovations

ZEE successfully embraced content and technology solutions, seamlessly executing the music marathon from digital to TV even amidst the lockdown. The beauty of the whole exercise was the collaborative effort that ensured not a single person needed to step out of their homes.

Over 160 team members across regions worked from home utilizing innovative tech solutions to weave in artist performances not only from across the nation but across the globe, elevating the national collaboration effort to a truly global one.

An SOP on the Audio & Video production solutions guided the artists and broadcast teams to optimally utilize the ubiquitous mobile, giving the viewers an opportunity to enjoy a live-concert experience within the safety of their homes.

Work from home setups for the edit systems with state-of-the-art remote access applications further helped the teams in transferring the footage from mobiles to various remote locations without generation loss to be converted to broadcast compatible formats.

Talking about the success of the Ek Desh Ek Raag initiative, Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited said, “In curating ‘Ek Desh, Ek Raag,’ the idea was to harness the power of music in transcending regional boundaries, uniting people to uplift the collective mood of the nation, thereby unlocking humanity. The mammoth effort of pulling off the 25-hour music marathon on TV & Digital was a perfect blend of maximising technology, creativity and collaboration. As India’s longest running singing reality show – SaReGaMaPa celebrated this power of music in making a difference to the life of our viewers across the country, supporting COVID-relief initiatives. The phenomenal response received has been deeply gratifying, standing testament to the legacy of our franchise and the strong equity it continues to hold with audiences across the globe. The success of the concert across TV & digital platforms is a true representation of our philosophy of being extraordinary together, and most importantly standing with our viewers in this time of need.”

“We are happy that SaReGaMaPa celebrated its milestone year with a special show on Facebook. It’s great to see they brought together artists to leverage the power of Facebook to not only engage people with the music they like, but also raised funds to help those who have been affected by the pandemic,” said Manish Chopra, Director and Head of Partnerships, Facebook India

June 11, 2020
Comscore Ranking: India Today Group Digital Retains Top Position as the No.1 General News Publisher

India Today Group Digital, the digital arm of the country’s most respected news media conglomerate India Today Group, has been ranked as the top source for general news consumption by Comscore, the industry currency for planning, transacting and evaluating media across platforms. The latest Comscore data of April 2020 endorses the group’s strength as India’s most visited, most engaged and most viewed news group on Mobile. Similarly, the leadership of the group dominates the desktop space with 6.28 Million unique visitors. (Source: Comscore, MMX, Mobile Metrix, App Only, General News, Custom list of original news content creators, April 2020, Unique Visitors, Total Minutes, Total Pages Viewed; India).

The report indicates that over 177 million unique visitors on mobile visited digital properties of the India Today Group. These visitors cover 46% of the total Indian mobile internet users. It clearly states that India Today Group Digital clocked 32% more visitors than its nearest competitor. This is a clear testimony to the trust bestowed by digital users on the India Today Group in these uncertain COVID times. (Source: Comscore, Mobile Metrix, General News, Unique Visitors , April 2020; India)

There is more to the milestones!!

The report highlighted that Aaj Tak, the undisputed leader in Hindi news, is the clear number one source for Hindi News Consumption with over 100 million unique visitors. It clocked 26% more visitors than its nearest competitor. Interestingly, the statistics revealed that the total page views on Aaj Tak were 9 times that of ABP News. (Source: Comscore, Mobile Metrix and MMX, Custom list of Hindi news publishers, Unique Visitors and Total Pages Viewed, April 2020; India).

The same data elucidated that Aaj Tak mobile app had 12.7 Million Unique visitors in April 2020. This is the second time when Aaj Tak app achieved the 10 million monthly unique visitor mark. SimilarWeb Insights App Analysis indicated that it was also the most downloaded news app in India, during this time. Aaj Tak news app has nearly three times the unique visitors as compared to its immediate competitor and higher than combined UVs that of the next top 5 in the line. (Source: SimilarWeb Insights, App Analysis, March & April 20, Total Android Downloads & Comscore, Mobile Metrix, App Only, News & Information(March & April 2020), Custom list of original news content creators, April 2020, Unique Visitors).

The Comscore report further revealed that together India Today Group Digital properties clocked 1.6 billion mobile-web page views, which was 47% more than what the nearest competitor managed to get, during this time. These digital properties clocked a massive total engagement of 2 billion minutes clearly establishing the trust posed by the audiences in the India Today Group, as a trusted source of news. (Source : Comscore, Mobile Metrix, General News, Custom list of original news content creators, Total Minutes and Total Pages Viewed, April’20; India).

Another big highlight of the report is that India Today Group Digital’s total visits have grown by 48% during the COVID19 period (Mar & Apr) as opposed to NDTV, which has witnessed the next highest 26% of growth. The aforementioned is in comparison of India's top 5 News Media groups as per highest unique visitors (Source: Comscore, MMX & Mobile Metrix, News & Information, Top 5 media groups as per highest unique visitors, Total Visits, Jan & Feb vs Mar & Apr 2020).

India Today Group is the first original news content creator that has achieved a milestone with 14 Million mobile app unique visitors. (Source: Comscore, Mobile Metrix, App Only, News & Information, Custom list of original news content creators, April 2020, Unique Visitors)

With a mammoth fan base of 184 million users, India Today Group Digital continues to be the country’s most loved newsgroup on social media making it the first choice across the nation. With a phenomenal editorial strength that follows the gold standard of journalism, India Today Group remains number one in terms of credibility and trust, across all platforms.

June 11, 2020
ZEEOdisha.tv Reaches New Milestone, Breaks into Top 3 Odia News sites within 6 months of launch

ZeeOdisha.tv, the digital arm of Odia news channel ZEE Odisha, has broken into the top 3 Odia sites in India by reaching 2 million users in May 2020. The fact that this feat was achieved in mere 6 months of its launch makes it even more laudable. ZEE Odisha is ZEE Media Corporation’s Odia offering and caters to almost 6 million tv viewers.

ZeeOdisha.tv is a part of Zee Digital, the online arm of ZEE Group, and was launched with an aim to provide niche content in the Odia language. The genres covered range from News, Politics, Crime, Religion and Odia Heritage. The content focus is to go beyond just breaking news and provide in-depth analysis for each story ahead of our competitors. The digital wing resonates perfectly with the brand message of “One Step Ahead”

Speaking on the occasion, Mr Purushottam Vaishnav, Cluster-2 CEO, ZMCL, said,” With India being a vast potpourri of diverse cultures and traditions, it was necessary to cater to each region in its native language. We recognized this early on and focused extensively on each regional channel, both on Linear television and on the digital front. This feat strengthens our belief that regional is the way for growth in India.”

Mr Rohit Chadda, CEO – Digital Publishing, Zee Group said, “It is overwhelming to see the trust and acceptance amongst the users towards our younger digital platforms. Odia is among the top vernacular markets with respect to digital news. Our digital first approach has led us to emerge as market leaders in the Odia market leaving behind our competitors who have been around much longer than us. Backed by our data and technology driven newsrooms, we are confident to reach new heights and further our growth.”

For ZEE Digital, this is another achievement in a span of few days. Recently ZeeHindustan.in, the digital news platform of the national news channel ZEE Hindustan crossed 10 million monthly active users within only 6 months of its commercial launch. These are a testament to the success of ZEE Digital as it adds new set of audiences daily from different demographics.

Having breached the top 3 category, the next milestone for ZeeOdisha.tv would be to become the top ranked and the most trusted Odia website in India.

June 11, 2020
Shopping made easy! Casio India introduces doorstep delivery of its products

Casio India Co. Pvt. Ltd. (CIC) rolls out a virtual number to provide an easy and convenient shopping experience to its customers. In order to overcome customer's apprehensions and simultaneously support channel partners, Casio India is re-innovating the way in which it can give more value to all of its stakeholders. Designed with consumer- centricity at its core, Casio has ensured a safe store-to-home supply chain with contactless delivery and payments for its entire product portfolio i.e. watches, calculators and electronic musical instruments in collaboration with its partners.

Customers will have to message their “pin code” at 9266222525 and click on the link they receive in return to locate the nearest Casio store. On selection of the desired product category (Watches/Musical Instruments/Calculators), customers can see the contact details of their nearby Casio dealers on the store locator and can place order with their preferred dealer at their own convenience.

"Casio has always valued its channel partners and has believed in quick addressal of consumer concerns in changing times. The intent behind this endeavor is to provide support to channel partners and shoppers for a safe and hassle-free experience. Our world may be different now, but Casio would provide continued support to all our partners in these challenging times," said Mr Kulbhushan Seth, Vice President for Casio India.

With this initiative Casio India has again made a marked move to support its channel partners and enhance consumer experience in the changing business dynamics.

June 10, 2020