ITV

Category: Press Release

  • Harley-Davidson India introduces India’s first-ever virtual H.O.G. Rally

    Harley-Davidson India introduces India’s first-ever virtual H.O.G. Rally

    National: Continuing the streak of offering the most experiential and innovative events to its riders, Harley-Davidson India recently hosted India’s first-ever live virtual Eastern H.O.G. ® Rally (EHR) over Facebook, Instagram, Twitter and YouTube. The EHR is one of Harley-Davidson’s zonal rallies which was originally planned for March 2020, however, had to be postponed on account of the lockdown. In a 60-minute live streaming show, Harley-Davidson India found yet another way to celebrate the love for motorcycling by engaging over 5.7 Lakh organic viewers across H-D’s social media platforms & partner platforms. In a first-of-its-kind initiative, Harley-Davidson India, through this virtual rally celebrated the shared passion for freedom, self-expression and epic adventure, attended live by thousands of H.O.G. community members. It also reached out to brand lovers outside the H.O.G. community giving them an opportunity to experience the Harley-Davidson lifestyle.

    Earlier in the year, the 8th India H.O.G. Rally was conducted in Goa in February ’20 that witnessed around 2500 riders joining the annual celebration in person.

    The Rally was kick-started by Mr. Sajeev Rajasekharan with a beauteous welcome message for the H.O.G. community, followed by a quick view on the post-lockdown phase by Regional Directors and the host dealer Bengal Harley-Davidson. The Rally offered exciting performances by leading artists such as Ash Chandler, The Unplugged Project, Rahul Ram from Indian Ocean and Debanjali Lily.

    Speaking on this first of its kind initiative, Sajeev Rajasekharan, Managing Director, – Asia Emerging Markets and India, Harley-Davidson said, “Harley-Davidson has always thrived upon sharing experiential events with their riders. With these changing times, Harley-Davidson India is adapting to new ways to provide experiences to its riders and deliver upon the promise of a Harley lifestyle.  This virtual rally is a testament of our commitment towards celebrating the H.O.G. community and keeping our riders at the forefront of everything we do.”

    The Virtual H.O.G. Rally also witnessed the first virtual launch of Harley Davidson’s new Low Rider® S model, a cruiser that takes a performance-first approach to customizing. This new model is powered by 1,868 CC Milwaukee-Eight 114 engine that puts out good 92 bhp at 5,020 rpm and 155 Nm and is paired with a six-speed transmission. The Low Rider S differentiates itself from the standard version with its all-black theme, it gets its styling inspiration from the West Coast custom design philosophy.  The new Low Rider S is the latest addition to the Softail family and is now available at most of the dealerships for a test ride. The model is priced at INR 14.69 lacs and was earlier introduced to market with a press announcement during the lockdown phase. 

  • Brand Sentry, a boutique Marketing Communications Agency Blooms during the Pandemic

    Brand Sentry, a boutique Marketing Communications Agency Blooms during the Pandemic

    Mumbai: Mumbai based Publicist, Vishakha Mota and Digital Marketeer, Zohair Shaikh turn entrepreneurs during the lockdown launching the futuristic Marcomm Agency, Brand Sentry. With passion at the centre of their services, they craft strategies that help you build a brand and give it an identity that’s unmissed and irresistible.

    Vocal for Local being a new era for the country, Brand Sentry aims at helping small brands stand out in the rather cluttered market keeping the glasses of responsible marketing and communications always on. They are a team of skilled and talented experts ready to take on the responsibility of helping entrepreneurs make informed decisions for their brands. They combine the two most powerful tools storytelling and technology, to make your brand’s vision come to life.

    Having locked three different clients in the first month of operations, the duo is looking forward to changing the narrative of Public Relations and Digital Marketing through the post Covid era.                                                                                                                                                                                                                                                                                  

    Vishakha Mota, Co-Founder “Being an entrepreneur and having an agency that works towards bringing about a change by creating a larger impact has been on My To Do for the last 8 years. I worked and trained under some veterans in the industry across sectors over the past few years to understand the market and find my niche. With Brand Sentry, my aim is to bring to life a responsible era of communications especially now when it’s the need of the hour more than ever.”

    Zohair Shaikh, Co-Founder said, “Being an entrepreneur is all about seeing positive in the worst of situations and turning it into favorable situations. Many industries have been affected and many have seen a halt during the Covid Era however, it does not and should not stop entrepreneurs from finding solutions and turning this into an opportunity. We aim to build towards a company that helps brands take informed decisions that acts as a string of confidence between them and its customers.”

    Brand Sentry aims at being the maven for the brands that help them develop a character that the audience resonates and connects with. 

  • Spread Love, Not Hate with MTV

    Spread Love, Not Hate with MTV

    MUMBAI: Love is universal- it’s for one and all. While most of us have heard of many phrases around limitless love and inclusivity, and scrapping of section 377 brought a new ray of hope, there still is a long way to go to celebrate individuality in all forms. To celebrate the spirit of World Pride Month, this June, MTV India echoed the sentiments of millions to celebrate uniqueness in all forms and spread love, irrespective of sexual orientations, with #MTVWithPride.

    In a series of posts on social media, #MTVWithPride used popular instances, characters and anecdotes from Bollywood movies, to evoke the thought of, ‘Spread Love, Not Hate’. Referring to iconic characters from the pop culture, the queer representation of these characters provoke the unconventional thought of choices that each individual can make in their lives. The short videos mirror reality with different situations and stereotypes attached with the LGBTQ community, through different yet common characters, encouraging people to not be like them and create a positive happy world for everyone. These evocative messages, pepped up with sarcasm and distinctive thoughts communicate the need for an inclusive world that celebrates and respects the way of life for all our peers and loved ones. #MTVwithPride stands in support of the LGBTQ community and says ‘Spread Love, Not Hate’.   

    https://www.instagram.com/p/CCAwMiBpQht/?igshid=muis4lzbgiuh

    https://www.instagram.com/p/CB5eWdRI2qi/?igshid=17qichlmjppla

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    https://www.instagram.com/p/CB7iHD9hx5M/?igshid=2ju7sdkn0e5a

  • JEREMY WADE RETURNS IN ANIMAL PLANET’S ALL-NEW SERIES ‘JEREMY WADE’S DARK WATERS’; PREMIERES ON ANIMAL PLANET AND DISCOVERY PLUS ON JULY 06

    JEREMY WADE RETURNS IN ANIMAL PLANET’S ALL-NEW SERIES ‘JEREMY WADE’S DARK WATERS’; PREMIERES ON ANIMAL PLANET AND DISCOVERY PLUS ON JULY 06

    Biologist Jeremy Wade has spent the last 35 years solving mysteries that lurk in our planet’s rivers, lakes and seas. In 2017, he hung up his rod after nine seasons on Animal Planet’s one of the top-rated series, River Monsters, where he reeled in some of the rarest, most elusive and most dangerous creatures lurking beneath the water’s surface. But the waters of the world run deep; they’re dark and forever changing and many mysteries remain. Jeremy returns to Animal Planet in a captivating new series that brings him back to the water’s edge to investigate reports of the unimaginable and unexplained in JEREMY WADE’S DARK WATERS premiering July 6 at 9 PM on Animal Planet, Animal Planet HD and Discovery Plus app.

    In JEREMY WADE’S DARK WATERS, Wade spotlights the bizarre, the weird and the mysterious as he investigates baffling, unsolved mysteries. He takes Animal Planet’s audiences on journeys beneath the water in remote areas, to islands lost in time and out into the open ocean to investigate reports that include, among others, entire fish species suddenly disappearing; unexplained sightings of mythical beasts; once thriving rivers now empty; and genetic oddities that may have produced the biggest monsters yet. 

    “These are detective stories with a difference – fishy tales from remote waters, and from right under our noses,” said Wade. “If anybody thought that by now, I’d seen it all, you’re in for a surprise – as I was.”

    “Jeremy is adventurous, passionate and one of our best storytellers. We look forward to sharing new stories and mysteries with our audiences across all screens around the globe,” said Global President of Animal Planet Susanna Dinnage.

    JEREMY WADE’S DARK WATERS episodes this season will include:

    ·         Italy’s Lake Monster – According to legend, one of Europe’s most beautiful lakes guards an ancient secret. First reported in the 16th century, the Lake Garda Monster has been described as a huge humped beast – half snake, half dinosaur. Jeremy travels to Northern Italy to investigate but is faced with more than one possible culprit. It turns out these lakes and rivers, despite being in one of Italy’s most populous regions, could be hiding more than one enormous beast worthy of the monster title. 

    ·         Alaska’s Lost River Kings – Jeremy Wade travels to Alaska to investigate reports of the mysterious disappearance of the majestic King Salmon. His search for answers takes him from the state’s most heavily fished rivers to the mighty Yukon River where the King Salmon is the lifeblood of the native communities and out into the ocean, following a trail of evidence that leads him to encounters with some of Alaska’s most formidable predators. Who or what is killing the kings? 

    ·         Return of the Outback Beast – A report of an underwater attack in Australia has caught Jeremy Wade’s attention. The story of a diver tangling with a colossal fish is intriguing, but according to most people, there shouldn’t be any fish of significant size in the area. Chasing a lead, Jeremy travels to eastern Australia to investigate, and discovers that the fish responsible for the attack could be a species back from the brink of extinction.

    JEREMY WADE’S DARK WATERS is produced for Animal Planet by Icon Films where Laura Marshall and Andie Clare serve as executive producers with Nicholas Head as showrunner. For Animal Planet, Lisa Lucas is executive producer with Patrick Keegan as supervising producer. 

  • Hold Steadfast And Stand Your Ground With Flix Defenders Airing This July Only On &flix

    Hold Steadfast And Stand Your Ground With Flix Defenders Airing This July Only On &flix

    It is the real-life stories of our heroes that stand their ground in the hardest of times to face their toughest foes that makes us idolise them. Sometimes it is the real or reel depiction of the bravest that gives us hope and the strength to get back up from the pit of misery that we find ourselves in, from time to time. This July such stories of heroes, who chose to put their lives on the line for us and defended us till the end, will soon inspire you to stand tall even in the face of adversity. Starting Wednesday, July 01, &flix, the destination for the biggest Hollywood hits brings to you some of the most explosive power-packed action features as part of the new property ‘Flix Defenders’ airing weeknights at 9 only on &flix. Always ready, always vigil, symbol for the righteous and defenders against evil, strap in for an epic bash that will see the bad guys get served a dose of justice.

    With hits that make you want to feel a part of the action, &flix has rounded up some of the greatest fictional raves like Spider-Man Far From Home, Men In Black: International, White House Down, Guardians of the Galaxy Vol.2, Doctor Strange and many others to brighten up your nights this month of July as part of Flix Defenders. Nothing scares an adversary more than facing a fearless one-man army; &flix has in store just the right pick for that with movies like Kick Ass, XXX, Spider-Man: Homecoming and Pearl Harbour.

    Prepare to defend on the line of battle this month of July with Flix Defenders airing weeknights at 9 only on &flix.

  • “Off-The-Field” an Exclusive Weekly Interview Series Launched by SportsTiger

    “Off-The-Field” an Exclusive Weekly Interview Series Launched by SportsTiger

    SportsTiger – a multi-sport aggregator application with a user-base of nearly a million users from MyTeam11 announced the launch of an exclusive weekly interview series show “Off-The-Field”. Each episode of “Off-the-Field” will go LIVE on the SportsTiger Mobile Application and its YouTube Channel every Sunday night at IST 8:00 PM.

    The series is being launched with the idea of getting the users of SportsTiger up-close and familiar with their favourite stars from the world of sports through a discussion on their illustrious careers and the future of the sports in the country and globally. In order to make the conversations more interesting and candid for the viewers each episode will also feature a Rapid Fire round.

    The series is going to feature prominent names like S.Sreesanth, Deep Dasgupta, Faiz Fazal from Indian Cricket and Legendary Former English Captain, Left-hand Batsman and Commentator, David Gower amongst many others. 

    The first episode of the show went LIVE on June 21, 2020, which featured celebrated Indian cricket commentator Radhakrishnan Sreenivasan. Episode 2 on June 28th, 2020 featured 2007 ICC Men’s T20 World Cup and 2011 ICC Cricket World Cup Winner and Indian fast bowler – S. Sreesanth.

    SportsTiger – launched in February 2020, has been the India Streaming Partners of the Pakistan Super League 2020, Global Streaming Partners of the recently concluded inaugural Taipei T10 League in Taiwan. In addition, SportsTiger also held the LIVE streaming rights of the Vanuatu Blast T10 League for the Indian audiences in a non-exclusive deal. The application is available both on Google Play Store and App. Store.

    Link to the trailer: https://m.youtube.com/watch?v=w5deTMCKp2Y

  • ZEE Biskope raises the bar with its unique content offering in jubilant June

    ZEE Biskope raises the bar with its unique content offering in jubilant June

    If there’s one thing that’s engraved in ZEE Biskope’s alma, it’s the 24-hour dedicated Bhojpuri movie channel’s promise to offer its viewers with novel yet authentic Bhojpuri entertainment.  Culminating the month of June in a manner full of fun and gusto, the channel presents not one, not two, but three fresh offerings regaling its viewers in Bihar, Jharkhand and East UP. The first is a celeb talk show – Chat Bhojpuriya Loota Lahariya, a 30-min show scheduled every Saturday and Sunday at 12 noon. The same has commenced from 20 June and is spread across 8 episodes over 4 weeks. Being in the arena of entertainment, ZEE Biskope finds no better occasion than 29 June – Camera Day to rejoice how cameras have made telling our stories easier than ever. A double delight awaits the audience as the channel will draw a finale to its virtual talent hunt –Talent Camera Action on a resounding note by revealing the winners and featuring their performances on the channel throughout the day. Adding to the galore, the channel will present a Camera Day special movie line-up, Chala Camera Nikla Hero, between 9:30 AM to 6:30 PM.

    The celebrity chat show, ‘Chat Bhojpuriya Loota Lahariya’ gives viewers a sneak peek into the lives of their favourite celebrities bringing them up-close and candid with them. Hosted by celeb anchor – Manoj Tiger aka BatashaChacha, the show will feature some of the biggest names in the industry like Yash Kumar, Akshara Singh, Kallu, Gunjan Pant, Parvesh Lal Yadav, Aditya Ojha and many more on the hot seat. Adding to the abundance of excitement and frolic, the show will house a playlist of Bhojiwood chartbusters related to the celeb.

    RejoicingBhojpuri talent through the lens of a camera, ZEE Biskope recently launched its first ever digital talent hunt -‘Talent Camera Action’with an objective to identify and acknowledge the unsung talents in the region. Enthused by the overwhelming response of the viewers who showered entries in thousands, the contest shall culminate on Camera Day- June 29. The best of the performances will be showcased in their authentic form on the channel throughout the day packaged in 2-minute video capsules. All eyes will be tuned into ZEE Biskope to catch a glimpse of their performance on TV screens.

    Extending the Camera Day celebrations, ZEE Biskope also brings to its viewers a special movie lineup called ‘Chala Camera Nikla Hero’ with movies of Bhojpuri superstars portraying stories of how they as the protagonists became stars by the power of camera. The line-up will start with blockbuster film Pawan Raja at 9:30 am featuring Pawan Singh, Monalisa and Akshara Singh. This would be followed by SaajanChaleSasural 2at 12:30 PM starring Khesari Lal Yadav and Smriti Sinha in lead roles. The third movie in line is Nirahua Satal Rahe at 3:30 PM featuring popular Jodi Dinesh Lal Yadav and Amrapali Dubey.

    Speaking on the offerings, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope is a movie++ channel where experimental programming and viewer engagement opportunities are prime. Chat BhojpuriyaLootaLahariya is strategized to go beyond just movies and cater to the viewers with an offering that establishes better celebrity connect. On the other hand, Talent Camera Action was launched with an objective to address the rising ambition of the youth in the region by giving them a platform to showcase their talent. We are pretty thrilled by the humongous response we’ve received on the contest. It was a challenging journey to select participants as each one of them exuberated immense potential and admirable talent. As we culminate the digital talent hunt, we intend to raise the Camera Day celebrations a notch higher with a special movie line-up –Chala Camera Nikla Hero. Hope these new properties stir the entertainment quotient of our viewers as they rejoice Bhojpuriyat on their television screens.”

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskopeis available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

    Stay tuned and make the most of the month-end only with Zee Biskope. 

  • Hollywood blockbuster Creed II makes an Indian television debut on Movies NOW, MNX and MN+

    Hollywood blockbuster Creed II makes an Indian television debut on Movies NOW, MNX and MN+

    Cheering up movie aficionados with an action packed Hollywood ‘Blockbuster Premiere’ this weekend,  Movies Now, MNX and MN+ will premiere the American sports drama movie Creed II, for the first time ever on Indian television screen this Sunday, June 28, 2020 at 1.00 pm & 9.00pm.

    A sequel to the 2015 super hit, ‘Creed’, Creed II narrates the story of newly crowned heavyweight champion Adonis Creed played by Michael B. Jordan, who under the tutelage of Rocky Balboa played by Sylvester Stallone, is training in order to defeat Viktor Drago, son of Ivan Drago, the powerful athlete that killed his father in the ring more than 33 years ago. Directed Steven Caple Jr. and written by Sylvester Stallone and Juel Taylor, Creed II is a celebration of faith, victory, and sportsmanship and delivers strong performances.

    A pacey narrative, a gripping storyline, power-packed action and a stellar star-cast, there is nothing about Creed II that’s not to love.

    Synonymous with best-in-class Hollywood entertainment, Movies Now, MNX and MN+ continues to bring the best of Hollywood to Indian TV screens with exclusive premieres.

    Don’t forget to tune-into Movies NOW, MNX and MN+ on June 28, 2020 at 1:00 P.M. and 9:00 P.M. for the television premiere of the much awaited Creed

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  • SEEDS PROUDLY ANNOUNCES ITS PARTNERSHIP WITH START NETWORK

    SEEDS PROUDLY ANNOUNCES ITS PARTNERSHIP WITH START NETWORK

    SEEDS, a leading humanitarian organisation that has worked extensively on every major disaster in the Indian Sub-continent, announced joining of the Start Network, today. A group of over fifty aid agencies, Start Network is spread across five continents, ranging from large international organisations to national NGOs. 

    SEEDS has been constantly driving discussions for pooling of resources and expertise at national level in India for improved disaster response, and this partnership is a contributing step towards making this vision a reality. At the same time, SEEDS strongly advocates for making the platform a democratic space where there is equal participation and benefits that are felt by local members. 

    Christina Bennett, CEO, Start Network said, “I am delighted to welcome SEEDS into the Start Network. This growing movement of NGOs recognises the importance of creating a new era of humanitarian action. Start Network seeks to catalyse change within the humanitarian sector and NGOs are at the heart of shaping the change that is needed.  Together we’re working drive and catalyse the change that is urgently needed in the global aid system”.

    Dr Manu Gupta, Co-founder, SEEDS said, “We believe, it is important to de-centralise decision-making power within the humanitarian sector at all the front lines – particularly from national to sub-national level (at the grassroots). We look up to Start Network and its members for guidance in this regard”.  
    Within the sector, transfer of power is still in its beginning stage as localisation is still a regional or international level issue and hasn’t really percolated down. 

    While the collaboration is set to contribute towards the establishment of a national humanitarian hub in the times to come, it will be the members who decide how the hub will shape itself.  Though it is difficult to predict its evolution over the next few years given the country’s democratic setup, it will have its own unique characteristics. There are resources available within the country from government agencies, corporations and individuals for supporting humanitarian causes, and the initiative aims to tap into these, and to do so in a way that improves speed of disaster response, reduces associated costs, and enhances appropriateness to local contexts.

    Dr. Gupta further added, “The founding objectives of the Start Network very much align with our thinking about localization of humanitarian response, new financing mechanisms including pooled funding, and humanitarian innovations as a ways for driving positive change in the humanitarian sector. We particularly look forward to the additional value that Start Network can provide towards bridging the gap between rising needs and shrinking resources for humanitarian work.”

    SEEDS looks at the collaboration as a healthy start towards being able to empower and equip leadership at the local level. The front-line members at the grassroot level can be individuals, organisations or the local government. However, this can be achieved only through consistent efforts over next few years.

    As a disaster preparedness and risk reduction organisation based out of Delhi, SEEDS is acknowledged for its consistency in reaching out to the worst affected populations in every significant disaster, and an attitude for always wanting to learn and improve disaster management theories and practice with new innovations. It works to serve those directly or indirectly affected by the disasters and the climate crisis, with an underlying approach of community based resilience building.
     

  • Viviana Mall turns Seven!

    Viviana Mall turns Seven!

    Viviana Mall, a well-known ‘destination mall’, to celebrate its seven years of providing a recreation space to the public has organised a week-long activities and events on the social media.

    The celebration commenced from June 22, with daily activities to beat the lockdown blues right from room decoration and cake baking workshops to make up sessions by the renowned makeup artists from Colorbar.

    There are various competitions also lined up, the winners in these events will win prizes and offers from Viviana Mall. Keeping in mind the 7years of completion, the mall will be uploading a post on its Instagram that appeals to their customers to comment and share ‘7 things they love at Viviana Mall’. Based on the same, customers commenting 1st, 7th, 77th, 777th and 7777th on the post will be announced as the winners of this competition.

    Commenting on the occasion, Ms. Rima Kirtikar, Chief Marketing Officer, Viviana Mall said, “Since the day of the inauguration, we have come a long way and we continue to be young with not only turning seven, but also with our activities that we conducted at the mall and now the same has moved on the digital platforms. As we approach closer to reopening of economic activities, including malls, we have already prepared ourselves to with several precautionary measures to provide a safer shopping experience. We can comfortably say that all of our stakeholders right from shoppers, retailers, support staff and the mall is taking #EkNayaKadam by stepping into mall’s eight year and in this post-Covid world.”

    Taking a new step in organising parties, Viviana Mall has organized a virtual party for their loyalty club customers on the Anniversary Day, June 27. For everyone, on the celebration day, there will be a live band performance on mall’s social media pages.

    “Our customers and retail partners are the pillar of support and part of the Viviana Mall’s success story. As we take #EkNayaKadam, we are confident that our stakeholders will continue to be part of the journey for the years to come. The same is also reflected in one of the recent surveys that we had commissioned wherein 56% of our visitors would come to Viviana Mall within a month of reopening. Additionally, if given an option, over 60% would prefer booking their visit. We can glad to share that all safety arrangements are in place and we are ready to reopen the mall within 24 hours of notice to welcome our customers,” said Mr. Manoj K. Agarwal, Chief Executive Officer, Viviana Mall.