Category: Press Release

ABP Majha celebrates 13 prosperous years

NEW DELHI: India’s long-standing Marathi News channel, ABP Majha, celebrated 13 years of successful operations on 22 June, 2020. By the dint of umpteen flagship shows & initiatives, 24×7 local news coverage and a highly viewer-driven approach, the channel has created strong brand equity in the ferociously competitive market of Maharashtra.

The remarkable journey of the channel witnessed numerous memorable shows such as Aaple Bharat Ratna, which celebrated the maestros of Maharashtra who received the Bharat Ratna Award; Majha Katta, a flagship weekly show which deliberated on the major developments of the society with renowned personalities, and Dahchya Batmya, the daily 10 pm Flagship bulletin of ABP Majha, which has been lauded by the viewers time & again. The riveting formats & timeless appeal of these shows has contributed immensely to the success of the channel.

ABP Majha has always been on the top of its game in terms of delivering exclusive content. It was the first channel to interview Sharad Pawar after the formation of Maharashtra government and conducted many noteworthy exclusive interviews of prominent personalities of the state & nation, such as Ramdev Baba, Sonam Wangchuk, Amir Khan, Ratan Tata, Rajiv Bajaj, and Shankar Mahadevan, to name a few.

Apart from memorable programming & exclusive content, over the years, ABP Majha has also dominated the viewership charts during various major news events. The channel has been a clear No. 1 in its respective segment – a trait it shares with the entire ABP News Network, which has a rich & proven legacy of leadership on big news days.

In 2019, ABP Majha was Maharashtra’s most preferred news channel with 44.6 avg wkly GVMs. In fact, during the COVID-era, the channel has emerged as no. 1, in the Marathi News Genre, and triumphed over all GECs with 32.5 Mn impressions on day of lockdown announcement. These numbers truly reflect the popularity and reach amassed by the channel over the years.

Equally impressive have been the channel’s efforts in creating a meaningful impact on the society through critical initiatives like Majha Shikshan Parishad, the first ever ‘Education E-Conclave’, which brought together various eminent personalities in the realm of education at one platform, to deliberate on the ongoing issues & concerns about the augmentation of educational operations amid COVID-19. Maharashtra Government took note of the solutions that emerged from the conclave and implemented one of them by cancelling the final year examinations, with results to be announced on the basis of aggregate marks scored by the students in the past semester.

During these challenging times, ABP Majha has also been on the frontlines in helping various communities in need. As a result of the COVID-19 instigated lockdown, woeful stories of struggle have known no bounds; from the plight of the migrant labourers to communities stumbling for a morsel of food.

In this vein, ABP Majha brought to light another gruelling story to the fore – that of the blind people of Vangani, whose source of income was entirely dependent on selling things on the trains. After ABP Majha’s coverage and due recognition, the community received great support through local NGOs, individuals & politicians. In fact, BJP Minister Ram Kadam also donated ration for 350 families.

Through these powerful stories & initiatives, ABP Majha has come out as a close ally of the people of Maharashtra during tumultuous times.

On this milestone, Mr. Avinash Pandey, CEO, ABP News Network said, “I’m absolutely elated & overwhelmed to be celebrating this significant milestone in the memorable journey of ABP Majha. It gives me immense pride to reflect on the past 13 years and see the consistency, perseverance and dedication with which ABP Majha has remained on the top of its game, year in year out. Through numerous heartfelt shows & initiatives, the channel has acquired a really special place in the hearts of Marathi viewers. And this touchstone only inspires us create & innovate more, and fulfil the needs of our viewers.”

July 8, 2020
LF and Zee Marathi Takes You on a Journey to Witness the Vibrant Culture and People of the State with their new show ‘Mast Maharashtra’

LF, everyone’s favorite destination/TV channel for travel and food, in collaboration with the regional powerhouse Zee Marathi, launched their new offering – ‘Mast Maharashtra’ on 3rd July 2020. Presented by Skoda and co powered by Lifebuoy and Tide, this show is the channel’s attempt to beautifully showcase the spirit of Maharashtra through its vivid colors and cultures, people and places, and the scenic beauty which illuminates the powerful history of the state. Often called the 'Gateway to the Heart of India', Maharashtra is a power pack state with its bubbling culture, great economic enterprise, traditions, ethnic richness, and wide diversity.

The show follows the journey of Mumbai chi mulgi Prajakta Mali, who undertakes a solo journey, driving 1500kms in her trusty SKODA, across the diverse regions of Maharashtra. A perfect companion for a solo journey that takes her from one beautiful location to the other, SOKDA Rapid along with Prajakta, will be setting a benchmark for all the scenic and comfortable road trips we all are looking forward to. Weave your happy memories through her eyes, experience Maharashtra’s infinite amount of textures, flavors, sounds, and colors from a different perspective and be introduced to a side of our state you never knew existed. A popular face in the Marathi industry, Prajakta has worked in movies like Party, Hampi, Dokyala Shot, and Kho Kho to name a few. An Indian Marathi actress, Prajakta’s journey is a perfect mix of passion and creativity.

The show also reflects what SKODA as a brand which stands for Simplicity, Surprise, and Human Experience. From surprising and inspiring experience after meeting the partiality Blind Malkhamb artists at Shivaji Park, to the simplicity of life experienced at Kaivalyadham, to the scuba adventure at Ratnagiri, to the utterly human story with the Gond Tribes at Tadoba, Skoda and Mast Maharashtra association have been like Fuel and Fire! Natural and native to each other. The show encapsulates famous locations in and around the state and takes the viewers on a journey from Mumbai to cities and towns like Pune, Kolhapur, Amravati, Nagpur, Ratnagiri, and more.

While we live in a time where personal and social hygiene is of utmost importance, the show is associated with Lifebuoy, the global leader in handwash and sanitizer. From our house to the surrounding environment, there is a growing consciousness that the health and success of an individual and the family lie in 'one's HANDS'. Traveling to the various cities and districts Prajakta has embedded the values of good personal hygiene while talking about its importance. Each episode focuses on 3 exceptional aspects of this state: the people of the state, places that make Maharashtra popular, and the delectable palate of Maharashtra.

Mr. Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Limited says, “Our singular focus is on delivering optimum value to our viewers. Our strong understanding of viewers gives us insights to plan innovative solutions to cater to their evolving entertainment needs. This association between LF and Zee Marathi is unique, driving synergies and leveraging the strength of our network to cross-pollinate content and reach out to a wider set of viewers. We are glad to present Mast Maharashtra which is driven by our strong storytelling approach, reflecting the cultural nuances of the region in an entertaining offering for the viewers.”

A dedicated anthem to the state and the show which epitomizes ‘Mast’ will be released on livingfoodz.com and Zee Music and the viewers can catch the full song on social media platforms of Zee Music, Zee Cinema, Zee Yuva and Zee Talkies reaching more than 2,000,000 followers (a total of social media followers of the respective channels) globally. As the show transcend languages through a strong understanding of the country's culture, food and people, the promos of the show will be aired on channels like Zee Cinema, Zee Cinema HD, Zee Bollywood, &Pictures, &Pictures HD, & Xplor HD, Zee Action, Zee Anmol Cinema, Zee Cinema, Zee Classic, Zee Yuva, Zee Cafe, &Prive, Zee News and Zee Talkies. Starring the host, the anthem resonates with Marathi Bana (Pride of Maharashtra) as we prepare the viewers to feel the pride and depth of this state by promoting the same on all digital and social platforms.

Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Limited says, “With our dominating presence across markets, our objective has always been to maximize our content presence by being platform agnostic & thereby providing holistic solution to our advertisers/brands. One such case being, Mast Maharashtra, driven by Cultural nuances of Maharashtra, which helps brand ethos to synergize with the content & not just be genre driven – the true sense of partnership – wherein business objective of the brand is addressed rather than just the communication objective. Here, we have ensured that Skoda is capsuled / weaved beautifully in this journey of Discovery – a perfect partnership, right brand for right content.”

Mr. Tarun Jha, Marketing & Product Head, Skoda Auto India says, "SKODA shares a lot of common values with Maharashtra and the rest of India. Our association with LF and Zee Marathi is of high value to our brand as LF covers lifestyle from a very unique perspective and Zee Marathi and LF together have a great reach to our target audiences. SKODA Rapid has always empowered the car owners with courage, fresh energy and guts to go on a discovery and like the host in the show, we encourage people to do a lot more road trips in the near future. The promos and anthem of Mast Maharashtra are very warm, human and extremely colorful. Over and above, the SKODA RAPID is the perfect partner to discover this majestic state."

This show is a perfect amalgamation of LF’s premium quality content along with the mass, extensive and regional reach of a GEC like Zee Marathi, creating a unique value proposition for brands who strive to reach the audience in meaningful, creative and trendy ways. Mast Maharashtra will be aired every Friday, 8:30 PM on LF, and every Sunday, 6:30 PM on Zee Marathi. To watch all the episodes along with some fun behind the scene moments, you can log on to livingfoodz.com.

July 8, 2020
Witness The Past Collide With The Present In ‘After The Wedding’ Premiering On &PrivéHD

Every mystery begins with a secret. And when the layers start to unfold, one needs to come to terms with his own reality. A story of two women with contrasting personalities who have more in common than what meets the eye, &PrivéHD is set to premiere ‘After The Wedding.’ The latest family-drama to air as part of the channel’s marquee property Privé Premiere is an intense tearjerker that is sure to make you ponder on those hard-hitting questions of life this Saturday, July 11, at 1 PM and 9 PM. Starring two powerhouse performers – the Academy Award-nominees Julianne Moore and Michelle Williams, the film centres around poverty and philanthropy under the garb of hidden secrets from the past that form the crux of the story.

Driven, docile and devoted, Isabel (Michelle Williams) commits her life to running an orphanage in the interiors of Calcutta, India. Barely making ends meet, a silver lining of hope appears when a potential donor from New York expresses interests. However, the prospect of a generous donation by benefactor, Theresa (Julianne Moore), comes with a special request for Isabel to take the trip to New York. Thus, opens a Pandora’s box of secrets and stories buried for many years. Theresa, a multi-millionaire media mogul meets with the tranquil Isabel in a glossy New York sky-scraper, insisting her to attend a family wedding. What follows is a revelation that upends the lives of both women.

After back-to-back Privé Premieres of acclaimed movies such as ‘Overcomer’, ‘Ode To Joy’ and ‘Brian Banks’, the premium destination of nuanced cinema returns with yet another cinematic delight in July with ‘After The Wedding.’ With appearances only skin deep, what is it the hides beneath cordial smiles and friendly encounters? What stands between Isabel and her hope for a better tomorrow for the orphans?

Unfold the mystery in this edge-of-seat drama with the Privé Premiere of ‘After The Wedding’ this Saturday July 11, at 1 PM and 9 PM only on &PrivéHD

July 7, 2020
Sony SAB to air fresh episodes of your favorite serials from July 13

Sony SAB – India’s leading Hindi General Entertainment Channel is all set to air fresh episodes of their shows starting July 13, 2020. The channel’s brand philosophy of 'Khushiyon Wali Feeling' has always been at the heart of its programming and has been embraced by the fans even during these challenging times.

As life slowly resumes back to normal, Sony SAB plans to make it even better with exciting episodes and refreshed storylines. All shows make a comeback with some intense and mind-blowing highpoints. While it’s the challenge of the season in Baalveer Returns as superheroes gear up to battle in ‘Antim Yudh’, it’s another tough and treacherous journey for Aladdin to save his loved ones in Aladdin: Naam Toh Suna Hoga. Bhakharwadi will witness a dramatic leap and entry of a mischievous kid, son of the lead couple, into the lives for the Gokhale and Thakkar families. A new syllabus starts in the lives of Alia and Tara in Tera Kya Hoga Alia and it would be interesting to see how Alia rises to occasion to take on new responsibilities and face new challenges as the school decides to introduce an English medium section; it’s a ‘Desi vs Angrezi’ head on!

On Maddam Sir, the team continues to solve arduous cases by showcasing courage and policing with a heart and on Tenali Rama, Rama makes a comes back and is ready to use his wit and intellect to save Vijaynagar like never before.

July 7, 2020
Myntra partners with Movado Group to launch MVMT watches in India

NEW DELHI: Myntra, in a strategic partnership with Movado Group International today announced the launch of MVMT (pronounced as ’Movement’) watches on its platform. Founded in Los Angeles, MVMT watches mainly cater to new-age shoppers who are digital-savvy, with a motto that style shouldn’t break the bank. It offers high-quality products with minimalist designs at attractive prices.

MVMT’s target group, for both men and women, are between the age of 18 and 35. Their design themes echo the panache and spirit of students, young working professionals and explorers, categorized as, The Student, Mr. Ambitious and Journeyman, respectively, in the male category. Corresponding themes for women are labelled, The Savvy Social, The Boss Babe and The Travel Enthusiast.

The price range begins at Rs. 7,800 for men's watches and the launch collection includes the global best-sellers from the Revolver, Black Top and Classic Chrono series of watches.

The price range for the women’s collection begins at Rs. 7990 and the launch collection brings to India the extremely popular Voyager, Boulevard and Signature collections.

Myntra houses a range of brands in the watches category and is a go-to destination for buying premium watches online in India, with more than 100 international and domestic brands on its platform. The demand for trendy and unique designs in watches is on the rise, with a significant portion of the shoppers in the category now emerging from non-metro cities. Myntra’s vast reach and demand for global brands from consumers within the country, has made watches, a key proposition in the lifestyle segment on the platform.

Speaking on the occasion Myntra Head of Business- Ayyappan Rajagopal said, “MVMT is known for its trendy designs, durable and affordable watches. They have a huge following on social media and are a favourite amongst youngsters. Watches are a fast-growing category for us and we are excited to launch MVMT on our platform today. Myntra’s popularity, reach and trust, makes it an ideal platform for watch lovers to buy authentic products from their favourite brands on our platform.”

Speaking on the collaboration MVMT Director of Retail & Wholesale- Allison Duda said, "We are so excited to announce our new partnership with Myntra that will allow us to expand our MVMT e-commerce experience to the Indian market. We feel Myntra is a perfect match for us, as we’re both passionate about making fashion more widely accessible through cutting-edge technology and innovative customer experiences. We look forward to deepening our relationship with our MVMT community in India!"

Follow Tellychakkar for the consumer facing news & entertainment

July 7, 2020
Swaminathan Subramanian Joins Sterlite Power as Group Chief Human Resource Officer

Sterlite Power, a leading global power transmission player, today announced the appointment of Mr. Swaminathan Subramanian as the Group Chief Human Resource Officer (CHRO) of the company. In his role, Swaminathan will be responsible for leading the HR function across India and Brazil.

Swaminathan has more than 22 years of experience working across domains like Consulting, Mergers & Acquisitions, Compensation & Benefits and HR Governance with an in-depth exposure to markets in Asia, Africa and Middle East. He has worked with renowned firms like Standard Chartered, Barclays, JP Morgan and Fullerton. Prior to joining Sterlite Power, Subramanian was associated with Reliance Capital as Chief People Officer for Financial Services business of the ADAG Group.

Commenting on the appointment, Mr. Pratik Agarwal, Managing Director, Sterlite Power, said, “We have grown rapidly in the last few years and I am delighted that Swami has joined us as Group Chief Human Resource Officer to steer this strategic function. His strong track record will help us strengthen our culture and attract future ready talent.”

Mr. Swaminathan Subramaniam, Group CHRO, Sterlite Power, added, “I am excited to join Sterlite Power, which has Social Impact underpinning its strategy, Innovation as a way of life and Talent as a key stakeholder shaping its journey. I look forward to working with the leadership team to deliver a meaningful employee experience.”

Swaminathan holds a Bachelor of Technology degree from Jadavpur University, Kolkata and an MBA in HR from XLRI Jamshedpur.

Follow Tellychakkar for the consumer facing news & entertainment

July 7, 2020

PTC Network Gave Wings To A New Era With World’s First Ever Online Award Ceremony: PTC Punjabi Film Awards 2020

PTC Network actually created history by converting a regular awards show into a virtual one and beating all odds to put up a fantastic gala roller coaster ride of a ceremony held on virtual stage with hosts joining in from different cities and audience watching with open mouth, wondering how was all this becoming possible. Divya Dutta was speaking from Mumbai to Gurpreet Ghuggi in Mohali while appearing to be standing right next to him. The director was telling them what to do from Delhi. The audience was just seeing a non-stop fun extravaganza.

While the world is battling the coronavirus pandemic and there is no way for people to resume their normal lifestyle, PTC Network’s creative team gave wings to a new digital era by using the top – notch technology and bring the world’s first-ever online award show to our audience in these tough times. We simply had to honour the great film makers and creators of the Punjabi cinema and applied mind on how to go about it,” says Rabindra Narayan, Managing Director & President PTC Network.

The whole award ceremony was held on a virtual set bringing everyone on single screen including hosts, performers, presenters and the winners directly from their home. The ceremony got a glittering start with astounding performances by Meet Bros with Khushboo Grewal from Mumbai. Punjabi stars like Gippy Grewal and Sunanda Sharma added sparkle to the glitter in between the awards. While Sudesh Lehri made the audience laugh with his comic timings, the show also sawyoung stars Gurnam Bhullar, Ninja and Harish Verma joining in as co-hosts.

PTC Network’s Managing Director and President Rabindra Narayan said “It took weeks of designing the set, plotting every move, creating virtual stage lights, moving heads, pyros and other SFX as well as the virtual LED wall where every single inch of space was meticulously plotted. Every look and gesture of the artistes waswell coordinated. More than technology, it was the mind and innovative ideas deployed to create the experience which mattered.”

The award night had biggies from Bollywood and Punjabi cinema like Sonu Sood, Zareen Khan, Aparshakti Khurana, Karamjit Anmol, Yograj Singh, Sunanda Sharma, Vindu Dara Singh, Jasbir Jassi, Jazzy B, Harshdeep Kaur, Sukshinder Shinda, Binnu Dhillon among others as the award presenters for the grand night.

And the proud winners were celebrated with great applause. The big winners included Diljit Dosanjh and Gurpreet Ghuggi who shared the Best Actor award, Sonam Bajwa won Best Actress award while Ardaas Karaan won the Best Film. The Best Director award was won by Gippy Grewal for Ardaas Karaan. The winners of total 30 different categories were announced in the ceremony.

The award night ended on a positive note with the audience enjoying the show on the TV sets and the PTC Punjabi facebook page. The unique initiative was successfully brought to its final point as the audience was overwhelmed with the performances and how the team used the latest technology to bring entertainment to their homes.

The list of winners is:

S. No.	Category	Winners
1	Best EDITING	Bharat S Raawat
2	Best BACKGROUND SCORE	Amar Mohile
3	Best DIALOGUES	Rana Ranbir
4	Best SCREENPLAY	Gurjeet Singh
5	Best STORY	Rupinder Inderjit
6	Best CINEMATOGRAPHY	Ravi Kumar Sana
7	Best DEBUT – FEMALE	Sharan Kaur
8	Best DEBUT – Male	Gurnam Bhullar
9	Best Action	K Ganesh
10	Best Performance In Negative Role	Manav Vij
11	Best Performance in a Comic Role	Jaswinder Bhalla
12	Best Music Director	V Rakx Music
13	Best Playback Singer (Female)	Mannat Noor
14	Best Playback Singer (Male)	Nachhatar Gill
15	Popular song of the Year	Wang Da Naap
16	Best SUPPORTING ACTRESS	Anita Devgan
17	Best SUPPORTING ACTOR	Pavan Raj Malhotra
18	Best Debut Director	Janjot Singh
19	Best COMEDY FILM	Chal Mera Putt
20	PTC Promising Star of the Year	Dev Kharoud
21	Filmi Yaar of the year	Ninja / Jassie Gill / Ranjit Bawa
22	Best DIRECTOR	Gippy Grewal
23	Best ACTRESS	Sonam Bajwa
24	Best ACTOR	Diljit Dosanjh / Gurpreet Ghuggi
25	Best Film	Ardaas Karan
26	Critics Award for Best Actress	Roopi Gill
27	Critics Award for Best Actor	Amrinder Gill
28	Critics Award for Best Film	Guddiyan Patole
29	Life Time Achievement Award	Preeti Sapru
30	Best Entertainer of the Year	Shadaa
31	PTC Child Star Award	Gurfateh Singh Grewal
32	Most Popular Punjabi Film Star on Facebook (Female)	Sargun Mehta
33	Most Popular Punjabi Film Star on Facebook (Male)	Gippy Grewal

July 6, 2020

SBM Bank taps Mastercard SendTM for faster, smarter payments solution for customers across India

SBM Bank (India) Ltd and Mastercard today announced a partnership to revolutionize domestic and cross-border payments and remittances through Mastercard SendTM. SBM Bank India customers will be able to make real-time* domestic business-to-consumer (B2C) transfers quickly and efficiently using Mastercard SendTM.

Remittances and payments businesses have become the cornerstone of SBM Bank India’s growth strategy. As banking evolves to become more personal, platform-agnostic and always-on – the Bank has been leading the collaboration narrative to access the best-in-class solutions with its switching partner, YAP. Mastercard Send™ plays a key role in diversifying Mastercard’s payment flows and enhancing payment experiences for customers.

Commenting on the partnership, Neeraj Sinha, Head-Retail & Consumer Banking, SBM Bank (India), said, “We are committed to offer banking solutions for smarter tomorrow to our customers each day. Towards this, we have always believed in partnering with the best companies. It is my pleasure to collaborate with Mastercard to offer Mastercard SendTM – a secured and innovative solution – crafted to modernize domestic and cross-border payments and remittances.”

Benjamin Gilbey, Senior Vice President, Digital Payments and Labs, Asia Pacific, Mastercard said, “The partnership with SBM Bank Ltd, powered by Mastercard Send™, allows their customer base to offer quick, convenient and secure payments experiences. This partnership is another example of how Mastercard SendTM is providing innovative new solutions for people all around the world, enabling them to send and receive money, when, where and how they choose.”

Vikas Varma, Chief Operating Officer, South Asia, Mastercard said, “As India continues to evolve as a digital economy, there is a need for simple, safe, and real-time solutions that allow merchants, businesses and consumers to make and receive payments. Mastercard SendTM addresses this need and provides an unmatched experience. Mastercard’s partnership with SBM Bank India allows customers to experience the ease of transferring money that this technology offers.”

Madhusudanan, Co-Founder, YAP said,” In the mobile first world, safe, secure and reliable transactions are imperative to the adoption of digital payments, Mastercard Send is a shining example exemplifying the same, we are glad to be powering this for SBM Bank and its partners as part of our API platform.”

July 6, 2020
Get ready to soak in Rain & Romance as ZEE Biskope rejoices Sawan with unique film festivals

NEW DELHI: The month of rain and romance brings in joyful festivities& celebrations. It’s that time of the year when the symphony of raindrops landing on the parched leaves evokes poetic romance while we sip a piping hot tea enjoying the monsoon musings. As an occasion, Sawan has been integrally used by Indian cinema including Bhojpuri movies to portray the essence of love. This July, ZEE Biskope is geared up to treat its viewers with a host of monsoon memories. The Sawan celebrations would commence with two film festivals: Sawandaar Somwar Cinema & Aaaya Sawan Choom Ke making it a Sawan to remember for all the right reasons.

Traditionally, each of the Mondays in Sawan is celebrated as Sawan Ka Mahasomvaar and devoted to the worship of Lord Shiva. While festive quotient is at its all-time high, the entertainment quotient will be super-served by Zee Biskope through its film festival Sawandaar Somwar Cinema. In what shall certainly be a treat to the viewers, the five-week celebration will feature five blockbuster movies being telecasted in each of the Sawan Mondays at 6:30 PM from July 6 to August 3 along with one World Television Premiere. The celebration begins with ‘Sher Singh’on July 6 which features Pawan Singh and Amrapali Dubey, followed by ‘Nirahua Chalal London’ on July 13 starring Nirahua and Amrapali Dubey and ‘Ghoonghat Me Ghotala’ starring Parvesh Lal and Mani Bhattacharya on July 20. The biggest offering of the month and World Television Premiere: ‘Mehraru Chahi Milky White’ featuring Priyesh Sinha and Rani Chatterjeescheduled on July 27 at 6:30 pm. The festival shall call it a season with ‘Nirahua Hindustani 3’ starring Nirahua, Amrapali Dubey andShubhi to be telecasted on August 3.

Rejoicing the season of love & romance, Zee Biskope will present its second unique offering Aaya Sawan Choom Ke – a weeklong saga of romantic Bhojpuri movies scheduled between July 6 to 10 (Monday to Friday) at 9:30 AM. This festival will not only capture the essence of blooming romance in rains but also mark International Kiss Day which falls on July 6. Celebrating Bhojiwood’s passion for love, the romantic film festival will house blockbuster movies like ‘Mohabbat’ starring Chintu Pandey & Kajal Yadav followed by ‘Jigar’ with Nirahua & Anjana Singh as leads, ‘Khiladi’ featuring Khesari Lal Yadav & Madhu Sharma, ‘Challenge’ starring Pawan Singh & Madhu Sharma and lastly ‘Dabang Ashiq’ featuring Khesari Lal Yadav, Kajal Raghwani& Anjana Singh.

Speaking on the Sawan celebrations, ZEE Biskope & BIG Ganga, Business Head, Amarpreet Singh Saini said, “The month of Sawan is celebrated for festivals, rain and romance. We aim to bring this multifaceted celebration to our viewers through a series of hyper-local movie festivals. While Sawandaar Somwaar Cinema will offer delightful family entertainment in the festive evenings, Aaya Sawan Choom Ke will cater to the youth in the region. As a brand built on its core promise of Aanthon Pahariya Loota Lahariya, ZEE Biskope will celebrate Sawan the joyful and fun way.”

Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

July 6, 2020
It’s a match! Tinder and Pocket Aces team up to show how people are Dating In 2020 in the new format ‘FilterCopy Mini’

NEW DELHI: In a bid to constantly innovate, and cater to the changing content consumption habits of the audience, Pocket Aces’ short-form video channel, FilterCopy, has launched a new Instagram-first format called ‘FilterCopy Mini’ that will focus on telling short, relatable stories in just under a minute.

‘Dating in 2020’, the first series of videos under the format, reveals the experiences of 5 young couples that match on Tinder during the lockdown. The 5 one-minute videos successfully showcase how the audience is now adapting to the ‘new normal’.

The global pandemic has accelerated the way people date online. While the need for human connection is enduring, COVID-19 has dissolved the lines between our digital and physical lives, and social distancing has not meant disconnecting. Furthermore, dates, especially first ones, are getting creative — a reality, depicted in these 5 FilterCopy Mini videos. From matching with neighbours you have never spoken to before, having a dance challenge as your first virtual date to finding someone you can enjoy grocery shopping with or simply two former classmates rekindling a could-have-been romance after matching on Tinder — each ‘Dating in 2020’ FilterCopy Mini promises to let the viewers in on a fresh and heartwarming date.

Featuring some of the biggest digital faces of the country like Ahsaas Channa (Kota Factory, Girls Hostel), Rohan Shah (Firsts, Hacked) Apoorva Arora (Firsts, College Romance), Ankur Rathee (4 More Shots, Made in Heaven, Thappad), Akanksha Thakur (Cheesecake, Pitchers, PA Girls), popular American YouTuber, Jaby Koay and beloved TV actor Vishal Vashishtha, the five FilterCopy Mini ‘Dating in 2020’ videos are now available on FilterCopy’s Instagram page.

Commenting on the launch of the new format, FilterCopy, Channel Manager- Sripriya Yegneswaran, said, “To stay true to our mission of solving boredom, we’re constantly innovating on content formats and exploring fresher ways to keep our audiences engaged. After the huge success of both the seasons of Firsts, an Instagram-first format on our other channel, Dice Media, we had enough data to recognize that there was a massive appetite for bite-sized ‘stories’ which led to the inception of FilterCopy Mini. We’re quite excited to bring this freshly brewed format to the audience with Tinder as our first partner since it is the most intuitive fit for the current dating landscape that we are trying to showcase in Dating in 2020.”

Speaking of the partnership, Tinder spokesperson, said, “The most important thing we can do right now is to give our members a way to escape social distancing and self-quarantine and find solidarity with new matches around the world. Tinder is about making new connections and breaking down barriers – whether that’s digitally or IRL. Through this partnership, we’re showcasing how in challenging times, we still find a way to maintain social rhythms that will sustain us”

Catch all the episodes on Filtercopy’s Instagram page. You can also binge all episodes on YouTube. Stay tuned for more freshly brewed content from FilterCopy!

July 6, 2020