Category: Press Release

IFTPC thanks Maharashtra govt, producers in fast-racking resumption of shoots

MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

Indian Film and Television Producers Council (IFTPC), in its press release today, thanked all the TV producers, Maharashtra chief minister Uddhav Thackeray, MLA Amit Deshmukh and government of Maharashtra for their constant effort in restarting film and television production. The association also thanked the Federation of Western India Cine Employees (FWICE), Cine and TV Artistes' Association (CINTAA), broadcasters and all the other vendors for their cooperation. It also expressed gratitude to Dr Sanjay Mukherjee, Marathi producer Aadesh Bandekar, Dr Shashank Joshi from Covid2019 task force Maharashtra and district collectors for their assistance.

IFTPC in its release mentioned that due to the lockdown studios were shut. The release read, “Lakhs of daily wage workers and the workers from ancillary industries lost their jobs. The fear of starvation loomed large on the industry workers. Fortunately, with Unlock 1.0 shooting was allowed.”

The Maharashtra government under its ‘mission begins’ initiative allowed shooting from 30 July 2020 with stringent SOP measures and protocols. In order to resume shooting swiftly, Hindi and Marathi producers introduced additional safeguard measures like arranging transportation, lodging and boarding facilities for their cast and crew. The production houses, in fact, bore the additional cost of maintaining safety and hygiene.

The release said, “From today there will be more laughter and fun in every home battered by more than 100 days of lockdown. At a time when there was possibility of mental illness such as hypertension and depression was to affect many citizens, the re-entry of television is a big relief. Now the new stories full of drama, suspense fun and education will unfold and relieve the anxiety of Covid2019.”

The television industry was forced to stop telecasting due to the countrywide lockdown from 22 March 2020. The entire shooting for films, television and advertisement was dispensed post government guidelines to ensure social distancing and to stop the mitigation of the SarsCoV2.

In the meantime, more than 60 shows are being shot across Mumbai and Thane.

July 13, 2020
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach in Cr, Latest 13 Wks (Wk 13-25'20), 0600-1000 AM (Wkdays), and has emerged as a solution provider to the growing challenges of the fast-paced life.

A unique show which transcends the regular news narratives and commentaries, Namaste Bharat has brought an objective & ‘no-non-sense’ presentation of news to the audience. With a promise to give the just the right head-start for the day to its viewers, the show provides a quick wrap-up of news of the day along with a detailed preview of the developing stories. It has been distinctly curated to blend seamlessly with the viewers’ morning chores and give them everything they need to get their day going.

The viewership numbers of the show, stand as a testimony to its distinctive character and offerings. Apart from bringing an objective, no-non sense news presentation, the show provides the simplification of complex issues to the audience, coalesced with relatable & knowledgeable content. The show has been thoughtfully disintegrated into two segments, the first being, short stories which are telecast in the first half and the second being, long stories which are shown in the second half of every hour.

The all-inclusive show covers political stories to help viewers form an opinion, Crime reporting
to help them stay safe and vigilant, Sports stories to provide them with conversation cues, and Weather alerts to help them plan the rest of their day.

The show’s setting is plush with a state-of-the-art virtual set created by designers from Europe & Latin America. The set has floor graphics, touchscreen for interactive news presentation, and a social media wall for trending topics. Not only that, the new seating style of anchors on a couch has found great resonance with the morning news viewer.

Renowned anchors like Pratima Mishra, Vikas Bhadoria, and Kumkum Beniwal have also added great value to the show.

Speaking on the popularity of the show, Mr. Avinash Pandey, CEO, ABP Network said, “With an exemplary line-up of relevant, knowledgeable, and riveting content, Namaste Bharat has been lauded by the viewers, time and again. At ANN, we have always strived to create content which is not only highly appealing for our viewers but also brings immense value to our advertisers and partners. The novel approach that was taken by us in creating Namaste Bharat ensures a sui generis offering, which goes beyond the mainstream. ABP News has always been known for its innovative programming and this show is a paragon of such innovation. These unique characteristics have been significant to its popularity.”

Tune in to watch ‘Namaste Bharat’ on Monday – Friday from 6:00 AM to 10:00 AM on ABP News.

July 11, 2020
Pathkind Diagnostics and Hero Electric launch “Be Safe-Keep safe” testing program

Hero Electric, a pioneer in the electric vehicle industry in India, today announced its Be Safe – Keep Safe program in collaboration with Pathkind Diagnostics – a leader in healthcare and diagnostics. During this COVID crisis, being safe while keeping others safe is very critical. With that in mind Pathkind Diagnostics found a unique solution of using electric powered Hero Electric scooters to achieve that goal. These scooters would be used by Pathkind to provide end to end, completely safe and fully sanitized sample collection process across the country.

The collaboration between the two organizations is supported by their shared ideology of ‘prevention is better than cure’. While Hero Electric works towards the betterment of environment before it reaches a state where there is no coming back from, Pathkind Diagnostics works towards detecting any signs of early diseases in order to give people a longer, healthier life, especially in these unprecedented and uncertain times. Collection of test samples from far-flung areas is a stressful job and very costly. Hero Electric scooters provide a perfect solution for a "home to home" commute at a fraction of a cost of a public transport or even a petrol bike. These custom Hero Electric scooters will come with a cargo compartment and a unique branded livery. This would allow riders to safely take and transport samples efficiently and securely across Pathkind’s centres.

Hero Electric scooters will also allow riders to be extra cautious and avoid shared mobility and even petrol pumps where usually currency exchange poses a problem. All these benefits will be accorded to the riders who will also simultaneously be contributing towards a safer, cleaner environment. Hero Electric scooters come with portable light weight Li-batteries that get fully charged in 4 hours, giving riders a range of more than 100 kms. The option of a third battery furthers this range to over 150 kms, thereby addressing any concerns and anxiety over range. Hero Electric scooters have minimal maintenance and service needs thus, taking away the stress from the riders.

Commenting on the collaboration, Mr. Sanjeev Vashishta, MD & CEO, Pathkind Diagnostics said, “This coming together of Pathkind and Hero Electric is of great significance for us and our belief which is ‘prevention is better than cure’ as timely diagnosis prevents people from falling sick, extensive use of EVs’ would ensure longitivity of our planet. Having our fleet converted to electric powered two-wheelers is going to have a multi-fold merits in our operations. It will greatly help riders to practice social distancing in today’s unprecedented times of COVID-19 and also increase the response time & efficiency while keeping costs under check. The key to being an efficient diagnostics lab is to provide quick turnaround time to the patients in terms of collection of their samples and providing the reports expeditiously to facilitate early treatment of the disease. This tie-up will help our customers, patients, riders and us to achieve that while keeping in check the health and hygiene aspect of everyone and in the process being eco-friendly. Pathkind is the fastest emerging company in the diagnostics arena and Hero Electric is the flagbearer of electric vehicles in the country. We are glad to have found a partner in them.”

Talking about the partnerships and its importance Mr. Sohinder Gill, CEO, Hero Electric said, “We are delighted to partner with Pathkind Diagnostics, which is one of the most respected and leading names in healthcare and diagnostics in India. This is just a start of EVs tapping into and giving organizations a very compelling alternative mobility solution. This is, of course, aimed to save the environment, reduce costs while increasing the efficiency and revenue for the organizations. Through this partnership, both Hero Electric and Pathkind are paving the road to a cleaner, greener, and healthier environment. Hero Electric will continue to work towards strengthening its B2B portfolio and drive eco-friendly change in the industry while also helping organizations realize the benefits of the electric-powered fleet to the ICE fleet.”

The coming together of Hero Electric and Pathkind Diagnostics is a testament to the endless possibilities and potential-usage of EVs in real-life applications across industries. This partnership will set an example for other organizations to also overhaul their fleet in favor of an increase in savings, efficiency, and reduced operational costs. Hero Electric is ambitious about its expansion in the B2B space and will continue its disruptive efforts in this field through partnering and collaborating with leading organizations across India and support them in their efforts to go green; thereby bringing an eco-friendly change.

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July 10, 2020
IndusInd Bank launches redesigned website to enhance customer experience

NEW DELHI: IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets.

The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant content management platforms – Adobe Experience Manager.

The all new website enables users to seamlessly navigate through the various products and services of the bank, thereby enabling the bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

IndusInd Bank EVP and head – marketing & retail unsecured assets Anil Ramachandran said, "This is another key step forward from a brand perspective as the customer experience in this critical touchpoint, has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient . The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation."

IndusInd Bank head direct banking Ritesh Saxena said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers . The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”

IndusInd Bank chief information officer Biswabrata Chakraborty added, “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version of the Adobe Experience Manager which will offer users with a unique browsing experience.”

Indigo Consulting chief digital officer Krishna Chandaluri said, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, technology and marketing for their guidance and support during this strategic project delivery period.”

Some of the key highlights of the website are:

Customised experience – The website understands the need of a user and tries to display content based on the user's behaviour. It also helps the Bank to curate offers based on the customer’s profile and preferences.

Better visual appeal – Bigger banner placements across the website including product pages, enhances the visual appeal and makes information consumption easier

Adjustment of Font size – This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.

Alternate text for Images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.

Improved Navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices.

Indigo Consulting, the leading digital business and marketing transformation company of the Publicis Group has been a digital partner of IndusInd Bank for more than five years and was given the mandate for this customer experience transformation by the bank.

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July 10, 2020
It is ‘Wedding Week’ on Zee Telugu!

NEW DELHI: Zee Telugu presents its content resumption strategy with gripping plots of its marquee shows. As the world battles the novel pandemic by adopting social distancing, Zee Telugu continues to innovate unique and engaging content for its audience.

It is ‘Wedding week’ on Zee Telugu, where the viewers will witness a turning point in the lives of Saraswathi in No.1 Kodalu and Nayani in Trinayani. Both the shows have cultivated a huge fan following in a short span of time, owing to their fast-paced storylines and the palpable chemistry between the lead couples waiting to blossom into love. This week i.e. from 14 July – 17 July, viewers can look forward to some high-octane drama as the lives of the Sarasu – Rahul and Vishal – Nayani are going to change with this wedding. No.1 Kodalu will have villagers compelling Peddaya to marry Sarasu and Rahul, while leveraging an unfortunate incident. In Trinayani, audience will watch Vishal agreeing to tie the knot with Nayani as his father Jagadeesh Varma demands him to.

The wedding sequences were shot with only 30-40 crew members and the entire unit has taken utmost precautions by continuing to practice social distancing norms, wearing masks when not on camera, alongside maintaining high standards of sanitation on sets.

The program will be telecasted at 8:00-9:00pm on Zee Telugu and Zee Telugu HD.

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July 9, 2020
Jumanji: The Next Level Leaps To The Top Spot As The Biggest Simulcast Premiere on &flix and Zee Cinema

Truly taking it to the next level, the recent Flix First Premiere of Jumanji: The Next Level on &flix and a simulcast on Zee Cinema clocked 34Mn impressions {BARC | All India 2+ | 27th June 2019 – 26th June 2020 | Zee Cinema (SD + HD), &flix (SD + HD)}. Scaling to the top as the biggest premiere for Hollywood movies released in the last 12 months, the simulcast marked yet another milestone and set new category benchmarks. Enabling countless movie aficionados to experience the First Day First Show feeling at home, the biggest action-adventure franchise saw immense positive reception from fans who tuned-in for the premiere on Sunday, June 21st. Available in English, Tamil Telugu and a Hindi simulcast on Zee Cinema, viewers were truly able to #LeapForth and experience the cinematic brilliance at the comfort and safety of their homes.

Marking another feat, &flix and Zee Cinema together roped in 10+ major brand partners like Kia, Ariel, Amazon, Airtel 4G, Xiaomi, Protinex, Savlon, Tide, Bingo Potato chips, Hyundai Creta, Behrouz Biryani, Bharat Matrimony and Cinthol who came onboard for the premiere and simulcast in Hindi. As an extension to the First Day First Show at home campaign with comic José Covaco that delivered 9 Mn+ views, the channel also hosted an interactive IG live with the ace comic who engaged with fans garnering over 60K+ views, just before the premiere went on air.

Speaking about the success of the premiere, Kartik Mahadev, Business Head, Premium Cluster, ZEEL said, “As a young channel that was launched with the aim to disrupt the category just 2 years ago, &flix has consistently moved the needle in making the English movies genre exciting for the consumer. The long wait for Hollywood movies from their theatrical release to premieres on television stood out as a consumer challenge in the English movies genre. We addressed this challenge through our marquee offering #FlixFirstBeforeAmerica and have been able to bring some of the biggest Hollywood blockbuster premieres within a window that is nearly half of category benchmarks.

What brings us immense joy is the value our customers derived from the premiere of Jumanji: The Next Level that delivered an incredible 34 Mn reach. In the coming months, we will continue to delight our viewers with blockbuster premieres of Bad Boys For Life and Fantasy Island in the pipeline and thereby deliver value to our customers.”

Launched with the proposition of #LeapForth, the channel has always catered to viewers fired up with the desire to break out of monotony and explore unlimited possibilities. By bringing the biggest Hollywood blockbuster premieres within the shortest window from their theatrical release, &flix truly satiated viewers’ hunger for Hollywood by reducing the wait to almost half. Since inception, the channel has consistently set newer benchmarks with the premiere of ‘Jumanji: Welcome To The Jungle’ clocking over 234 GTVTs and making it to the top 5 premieres of 2018 on BARC. Continuing the momentum with its marquee property ‘Flix First Before America,’ &flix has brought the best of Hollywood to viewers with top-rated blockbusters such as ‘MIB: International’, ‘Once…Upon A Time In Hollywood’, ‘Brightburn’ and ‘Spider-Man: Far From Home’ among others.

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July 9, 2020
Star Squared PR wins PR mandate for ‘The Sports School’

Star Squared PR, based in Bangalore, has been appointed as the PR partner for ‘The Sports School’. ‘The Sports School’ is India’s first integrated school for both Sports and Academics, and was established with a vision to integrate sports and education to encourage young sports enthusiasts and support professional athletes. The agency will lead all its public relations campaigns across India and help the School in its public outreach initiatives.

The announcement was the outcome of a multi-agency pitch process held in May this year, and will service the brand from its Bangalore office. The School was on the lookout for an agency with the correct mind-set and maturity to help the School with brand building and visibility among the influential media community.

“Star Squared PR has the experience of working with tech and traditional education clients, in India and overseas. The agency has a deep understanding of the category and the target market. We have confidence in the agency’s ability to establish ‘The Sports School’ as the category leader with their strategic thinking,” said Kriteeka Saxena, VP, Sales & Marketing, ‘The Sports School’.

Commenting on the association, Priyan DC, CEO, Star Squared PR said, “Being the only and first integrated school in India, ‘The Sports School’ has successfully struck the perfect balance between academics and sports. We are delighted to embark on the partnership with a brand with such unique concept and look forward to delivering robust campaigns for ‘The Sports School’. Furthermore, this partnership has also strengthened our portfolio of Education clientele.”

July 9, 2020
Sony MAX to celebrate 5 years of S.S. Rajamouli’s Bahubali: The Beginning

Mumbai: Sony MAX will celebrate 5 years of Bahubali: The Beginning through a special telecast of the Prabhas and Rana Daggubati starrer on July 11 at 8PM. Five years since its release, Bahubali: The Beginning, has continued to maintain a special place in every Bollywood fan’s heart with its high-octane stunts, gripping storyline and a stellar cast.

The movie that first hit the screens on July 10, 2015, features superstar Prabhas, Rana Duggubati and Tamanna Bhatia in the lead roles who were supported by Ramya Krishnan, Sathyaraj, Anushka Shetty, and Nassar. The first of two cinematic parts, the film follows Shiva, an adventurous young man who helps his love Avanthika rescue Devasena, the former queen of Mahishmati who is now a prisoner under the tyrannical rule of king Bhallaladeva. The movie concludes with probably one of the most intriguing suspense scenes of all time, leaving fans with the question, "Katappa Ne Bahubali ko Kyun Maara?"

The movie is also fondly remembered for its pioneering VFX, production design and cinematography by V. Srinivas Mohan, Sabu Cyril and K. K. Senthil Kumar respectively. The film's brilliant soundtracks and background score were composed by M. M. Keeravani (M.M. Kreem).

Comments:

Samay Thakkar, Hindi voice-over-artist for Katappa’s character

Even after the 5 years of the film’s launch, I think the one thing that stood out is the passion and brilliant performances by all the lead actors and supporting cast. Rajamouli sir's direction has been remarkable too. The creative storytelling with the on-point humour element by Katappa’s character makes the film a full-time entertainer. I can never get bored of watching the film on Sony MAX whenever it airs. The movie even 5 years after the release still feels fresh.

Stay Tuned to witness a nostalgia ride with Bahubali and Katappa in

Bahubali: The Beginning on Sony MAX at 8 PM on July 11th.

July 8, 2020
Caught in the web of love and revenge, COLORS’ presents Ishq Mein Marjaawan

All is fair in love and war says the adage. But to what extent one can go to prove their true love? What price can they pay for their love? And what happens when love becomes the biggest gamble of your life? Riddhima’s (played by Helly Shah) path to love is nothing less than a bed of thorns as she must first quench Kabir’s (played by Vishal Vashishtha) thirst for revenge before she unites with him. Mired in deceit and lies, COLORS’ romantic thriller Ishq Mein Marjaawanwill compel you to change your perception of love. Once again, it will take viewers on the journey of love and revenge through the lives of Riddhima (played by Helly Shah), Kabir (played by Vishal Vashishtha) and Vansh (played by Rahul Sudhir). Produced by Inspire Films, the show premieres on 13thJuly,2020 and will air every Monday to Friday at 7:00 pm only on COLORS.

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At COLORS, we continue to live up to the promise of viewers first and the launch of Ishq Mein Marjaawan is an endeavor in the same direction. Having gone through multiple roadblocks owing to the pandemic, we are delighted to be back with a fresh new story. Romance and thrill are an unbeatable combination as they build a lot of intrigue and keep the audience at the edge of their seats. Ishq Mein Marjaawan is filled with drama, interesting plot twists, great performances and adds variety to our existing programming lineup.”

As the quest for love, power, money, and revenge put Riddhima and Kabir on a tough road, shocking discoveries at every step will turn their lives upside down. An orphan but an extremely compassionate girl who craves for true love, Riddhima falls in love with an enigmatic top cop Kabir who has been on the trail to track down an extremely dangerous white-collared criminal Vansh Raisinghania. Consumed by jealousy and retribution, Kabir does not think twice before putting Riddhima’s life at risk for his motives. He asks her to prove her loyalty towards him by taking a life-threatening decision that finds her in the middle of danger, lies, and conspiracies. Will she place herself squarely in the path of danger and abide by Kabir’s wishes? How will Riddhima find a way out of this maze to reconcile with her true love?

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18,said, “Ishq Mein Marjaawan has been a successful property and we wanted to emulate the success of the show through a new storyline and equally impactful characters. The show promises dynamic characters, thrill, and many hair-raising moments that will make you rethink the definition of love. We are convinced that viewers will once again fall in love with the characters and enjoy every moment of the suspense-filled journey.”

Mamta Y Patnaik, Producer, Inspire Filmssaid, “We are delighted to be back with Colors to present to our viewers a fresh new romantic thriller. The beauty of the show as it is filled with multiple elements like revenge, mystery, heartbreak, deceit, and much more. It will test how far can our central characters Riddhima, Kabir, and Vansh can go for love and in doing so, how their lives will get entangled. The story is high on action and therefore we have roped in a great team to direct high octane stunts that will enhance the entertainment quotient of the show.”

Helly Shahwho plays Riddhima said, “A thriller show was always on my bucket list and with Ek Baar Phir… Ishq Mein Marjawan, I am going to strike it off. My character is of a simple orphan girl who is trying to find her footing in Mumbai. Having craved for love and sense of belonging all her life, Riddhima’s sole dream is to find love and marry the person. Completed besotted by Kabir, Riddhima not only starts falling in love with him but also in his trap that changes her life forever. I hope the audiences like what we have to offer and appreciate our efforts.”

Vishal Vashishthawho plays Kabir said, “Ek Baar Phir…Ishq Mein Marjawan is a quintessential love story but with a solid twist. I play the role of a top cop who is on the lookout of Vansh and becomes the bane of Riddhima’s existence. Riddhima is blinded by Kabir’s love and she takes his every spoken word as a command.

The vulnerability of each character in the show makes it a lot more exciting.I'm looking forward to the action packed high octane drama this show will deliver.The overall plotline and the chemistry between the characters will definitely resonate strongly with the audience and I am looking forward to it.”

Rrahul Sudhirwho plays Vansh Raisinghania said, “Vansh is unlike any character I have ever played before. He is a powerful and smart businessman who lives a life of secrecy and mystery. While playing the role I got to do some amazing stunts like ride a flyboard in Goa and be a part of a high-octane car chase sequence. While there is a lot of action involved, my character also has an emotional side to him. This is a fun role and I am happy to be a part of such an interesting project.”

While the race is on to get back audiences, the launch of Ishq Mein Marjawan is the perfect opportunity to lure them back. Keeping the same in mind, the marketing campaign has been designed to maximize reach through a television plan across network & non-network channels, with genres that have seen an upswing in viewership during the lockdown. Focusing on the theme of #PyaarKiHadd, COLORS will also present a series of fun, interactive activities to engage with the viewers on digital platforms. From creating a puzzle that questions whether there is actually a way out of the love conundrum, to exploring the other side of love with the help of love experts, the channel will delve deep into the subject. An interactive 360 darkroom experience will also be created on Instagram, where viewers can tap on the stories to explore the room and find various hidden symbols that tells them more about the characters. Additionally, a #PyaarKiKeemat love survey will ask India, what they believe is the thin line between what’s right and what’s not in a romantic relationship.

While the show is headlined by Helly Shah, Vishal Vashishtha, Rrahul Sudhir in lead roles, Madhurima Tulli, Garima Rathore will be also be seen on pivotal roles.

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July 8, 2020
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Roehrs began his career as a software developer and application support specialist at DVS GmbH, where he became lead programmer for the company's flagship products with a focus on the postproduction and broadcast studio industries. After the acquisition of DVS by Rohde & Schwarz, Roehrs later moved into a role as a solutions architect and service engineer based in Singapore and covering the APAC region, subsequently moving to Tokyo after a promotion to regional manager for APAC. Prior to joining Riedel, Roehrs had also served as APAC sales director for Lawo and as Japan cluster manager/regional director for Vizrt.

"In the past couple of years, Riedel has significantly increased its impact and investment in the APAC region. We have successfully built a regional framework to support our growing customer base served by our subsidiaries in Japan, China, Singapore, and Australia, and by our network partners. Simon is the perfect person to take the helm," said Martin Berger, Chief Sales Officer at Riedel. "Not only does he bring deep technical industry expertise and regional knowledge to this important role, but he is a believer in industry standards and a highly influential speaker at major Asian conferences such as SMPTE Hong Kong, BIRTV, InterBEE, and Broadcast Asia. We look forward to working with Simon as we continue to expand Riedel's influence in Asia-Pacific."

"I am happy to be able to continue building on the great foundation Riedel has established within the APAC region, especially developing its talent, products, and vision," Roehrs said. "I am very excited to contribute to Riedel becoming an even more influential leader in IP and strengthening the brand in the APAC region. In addition, I will provide my team with a dynamic work environment in which they feel comfortable and happy so they can perform at the highest level. Freedom and responsibility are important aspects of my leadership, and I firmly believe it will help them to grow and push boundaries."

Further information about Riedel and the company's products is available at www.riedel.net.

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July 8, 2020