ITV

Category: P&G

  • P&G launches Gold promotion for Ariel and Tide

    MUMBAI: Procter & Gamble (P&G) has launched its Ariel-Tide Towering Gold Dhamaka in Mumbai.
     
    This gives consumers a chance to get exquisite Gold jewellry worth over Rs. 25,000 from TBZ with the purchase of Ariel and Tide. A draw will be held every 10 days till 12 April.

    The contest is open up to consumers who get a coupon free on the purchase of either a one kg pack of Ariel or a two kg pack of Tide . from the Ariel-Tide Towers in Giant Hypermarket in Malad. Their coupons are subsequently entered for the Ariel-Tide Towering Gold Dhamaka Draw to be held every 10 days at the Ariel-Tide Junction in Giant Hypermarket, where one winner gets the jewellry set and 10 others will win consolation prizes. The jewelry sets are on display at the Ariel-Tide Towers.

    The prices of the Ariel and Tide large packs were reduced by 20-50 per cent. World-over Ariel epitomises stain removal and claims to be able to remove even the toughest stains in the first wash. The brand has enjoyed endorsement from celebrities such as the former actress and MP Shabana Azmi and Kyunki Saas Bhi Kabhi Bahu Thi’s Smriti Iraani

  • P&G reduces prices of Tide and Ariel

    MUMBAI: Procter & Gamble has announced that it has reduced the prices of Ariel and Tide bags (large packs) by 20-50 per cent.
     
    In a release the company stated that the price reduction would allow many more Indian consumers to experience the experience of whiteness from Tide and Ariel’s stain-removal in every wash.

    The stars of Star Plus’ soap Kyunki Saas Bhi Kabhi Bahu Thi Smriti Iraani and Apara Mehta unveiled the new pricing of the two products. Iraani added, “Detergents of such superior quality are invaluable for a busy professional like me since they make me spend very little time on my laundry and give me more quality time with my family. I am happy that Ariel and Tide are now within reach for many more women in India.”

    P&G stated that it talked to over 3,000 consumers across the country and observed over 25,000 washing sessions in consumers’ homes. Findings indicated that while the consumers believed in the superior quality of Ariel and Tide pricing was a constraint in using Ariel and Tide on a regular basis.

    P&G India’s country marketing manager Rahul Malhotra said, “There is an overwhelming consumer-need for superior quality detergents at an affordable price in India. By achieving internal efficiencies in our distribution, manufacturing and raw material cost coupled with the economies of scale that come from sachet price-reduction, we have been able to offer the Indian home-maker the superior cleaning with Tide at just Rs 23 or with Ariel at just Rs 50 for one-month’s laundry.”

    The release further informs that both Tide and Ariel are billion dollar brands in sales for P&G globally.