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Category: News Headline

  • Goquest and Rains Pictures spark drama with new Turkish saga Arafta

    Goquest and Rains Pictures spark drama with new Turkish saga Arafta

    MUMBAI: When love meets vengeance, sparks aren’t the only things that fly. Fresh off the global success of Kuma (The Other Wife), Goquest Media has greenlit its next premium Turkish drama, Arafta, teaming up with acclaimed production house Rains Pictures for what promises to be one of the most explosive sagas of the year.

    Arafta, derived from “Araf,” meaning a fateful crossroads plunges its characters into a storm of love, betrayal, revenge, and redemption. At its centre is Mercan, played by İlsu Demirci, a young woman battling fate and survival, and Ateş, portrayed by Emin Günenç, whose intensity adds a raw edge to the tale. Their turbulent relationship forms the beating heart of this sweeping generational saga.

    Goquest, already riding high on the acclaim for Kuma and its licensing success, is partnering with Rains Pictures, the studio behind Turkish hits Rüzgarlı Tepe (Winds of Love) and Kan Çiçekleri (Vendetta). Together, they aim to build on Turkey’s soaring global drama wave, where family feuds, star-crossed romances, and high-stakes storytelling have struck a chord with audiences from Latin America to South Asia.

    “After the success of Kuma, Kan Çiçekleri, and Rüzgarlı Tepe, we’re thrilled to join forces with Sevda Kaygısız and Rains Pictures,” said Goquest Media managing director Vivek Lath. “With Arafta, we’re not just telling a story, we’re creating an unforgettable experience for global audiences.”

    For Sevda Kaygısız of Rains Pictures, the collaboration is another step in cementing Turkish dramas’ dominance on the world stage. “This is a story where love, revenge, and destiny intertwine. With Goquest’s reach and our storytelling vision, Arafta will resonate far beyond Turkey,” she noted.

    With Kuma already proving the make-to-sell model works in a crowded content market, Arafta signals Goquest Media’s growing ambition to marry local depth with international scale. The show is set to premiere globally soon, promising to tug at heartstrings and ignite debates in equal measure.

  • Zappfresh serves up IPO feast with Rs 59 crore issue on BSE SME platform

    Zappfresh serves up IPO feast with Rs 59 crore issue on BSE SME platform

    MUMBAI: When the meat is this fresh, even the markets want a bite. DSM Fresh Food Limited, better known by its consumer brand Zappfresh, is sharpening its knives for a stock market debut with a Rs 59.06 crore IPO on the BSE SME platform.

    The issue opens on Friday, 26 September 2025, and closes on Tuesday, 30 September 2025, with a price band of Rs 96–Rs 101 per share. Anchor investors will get first dibs on 25 September, a day ahead of the public opening.

    The offering comprises 59,06,400 equity shares of face value Rs 10 each. Out of these, 3,31,200 shares (Rs 3.34 crore) are reserved for the market maker, leaving a net issue of 55,75,200 shares (Rs 56.3 crore). The allocation structure follows SEBI’s book-building rules:

    . Up to 50 per cent for Qualified Institutional Buyers (QIBs), with up to 60 per cent of this portion available to anchor investors.

    . At least 15 per cent for Non-Institutional Investors (NIIs), with sub-categories for bids above and below Rs 10 lakh.

    . Not less than 35 per cent for Retail Individual Investors.

    Founded in 2015, Zappfresh has carved out a niche in India’s fragmented meat market with an integrated supply chain spanning sourcing, processing, cold storage and distribution. Its omnichannel model serves both B2C consumers and B2B Horeca clients across chicken, mutton, seafood, and ready-to-cook/eat products.

    Proceeds from the IPO will fund growth and expansion, including Rs 25 crore for working capital, Rs 15 crore for marketing, Rs 11 crore for capex, and Rs 3 crore for acquisitions. The balance will go toward general corporate purposes.

    Narnolia Financial Services Limited is the sole book running lead manager.

    With its promise of “fresh, hygienic, worry-free meat”, Zappfresh is looking to slice into India’s equity appetite just as it has cut through the clutter of the butcher’s market. The question is: will investors find the flavour worth savouring?
     

  • Bright sparks ad buzz with Diwali-ready 360 degree festive campaigns

    Bright sparks ad buzz with Diwali-ready 360 degree festive campaigns

    MUMBAI: When the diyas go up, so do the billboards and Bright Outdoor Media Limited is making sure this Diwali is as dazzling on the streets as it is at home. With a 360° marketing push, the company is rolling out a festive firecracker of campaigns designed to help brands shine brighter during India’s biggest shopping and celebration season.

    At the heart of Bright’s strategy is its network of 50 plus large-format digital LED screens across Mumbai, built to deliver high-impact motion-led campaigns that can’t be missed. Tailored festive pricing ensures that brands maximise their visibility just when consumer sentiment peaks.

    Static billboards, meanwhile, are being deployed across Tier II and Tier III cities, where festive rushes make premium locations ripe for recall. And with Diwali weekends packed with blockbuster films, Bright is also leveraging cinema screens both multiplexes and single screens to deepen brand resonance with family audiences.

    The festive footprint extends further with transit media from bus wraps and metro services to cab branding ensuring brand messages follow consumers on their shopping and travel routes. On the digital front, Bright is sharpening its OTT advertising solutions, keeping pace with surging festive streaming habits.

    But the strategy isn’t limited to conventional placements. Bright is curating real-world experiences, from a Real Estate Expo in Borivali to an awards night for the Gujarati and Marwari business community, giving brands direct access to niche yet influential audiences. The company is also acting as official outdoor partner for Navratri and cultural festivals, doubling down on community-centric visibility.

    Even print retains its spotlight, with Bright offering industry-specific campaigns across leading publications where credibility and clarity still cut through festive clutter. Add to this a robust celebrity and influencer network, and Bright ensures festive ads don’t just reach audiences, they stick.

    “Diwali is more than a festival, it’s a time of connection, celebration, and joy,” said Bright Outdoor Media CMD Yogesh Lakhani. “Our 360° framework combines traditional and digital platforms with creativity and precision to ensure campaigns don’t just reach, they resonate.”

    From store launches and product unveilings to film promotions, Bright’s media professionals are turning festive season into a brand showcase, one LED, billboard, bus, reel, and reel star at a time.

  • Zoff adds spice to digital with chef Natasha Gandhi as first ambassador

    Zoff adds spice to digital with chef Natasha Gandhi as first ambassador

    MUMBAI: When it comes to adding flavour, Zoff Foods has turned up the heat by roping in Masterchef India Season 6 finalist and Forbes India Top 100 digital star, chef Natasha Gandhi, as its first digital ambassador.

    The move marks a milestone in Zoff’s next growth phase, coming on the heels of its expansion into ready-to-cook gravies and offline retail tie-ups with Reliance Retail and D-Mart. For one of India’s fastest-growing spice brands, the collaboration is all about blending innovation with scale and adding a dash of star power to its storytelling.

    Chef Natasha Gandhi, who is also the founder of House of Millets, brings with her a reputation for healthy, millet-based recipes and clean-label cooking. Her digital presence resonates strongly with young households seeking authenticity and convenience, a perfect match for Zoff’s vision of making modern Indian kitchens both healthier and easier to manage.

    From whole and powdered spices to gourmet essentials, Zoff’s portfolio is designed for India’s evolving tastes. With Natasha’s recipes and digital voice anchoring campaigns, including past hits like #UnfilteredBandhan and #goldenglowwithzoff, the brand hopes to spark new consumer movements around flavour, health, and convenience.

    “For us, it’s about empowering every home cook,” said Zoff Foods co-founder Akash Agrawalla. “With Natasha’s expertise and relatability, we see an opportunity to inspire households to put on their chef hats and trust Zoff as a kitchen partner.”

    Chef Natasha echoed the sentiment: “This is not just about recipes, it’s about inspiring Indian households to embrace healthy eating and making flavourful cooking effortless. Zoff stands for purity and innovation, which is exactly what people want.”

    With 450 plus products across skincare, haircare, bath and body already under its belt, Zoff’s foray into digital-first food storytelling looks set to redefine the spice aisle, one millet recipe at a time.

  • Inka launches India’s first AI voice assistant for insurance buyers

    Inka launches India’s first AI voice assistant for insurance buyers

    MUMBAI: When insurance starts talking back, you know disruption has arrived. Inka, India’s digital-first insurance distribution platform, has unveiled Vaani, the country’s first voice AI assistant in the sector and it promises to turn policy planning from paperwork into conversation.

    Built on Google’s Gemini AI, Vaani doesn’t stop at basic Q&As. Instead, it draws on more than 2,400 data points to understand a user’s life stage, health profile, aspirations, and finances before suggesting tailored plans. From health, life, and term insurance to cancer and cardiac covers, long-term savings instruments, and child planning solutions, Vaani ensures every recommendation feels uniquely yours.

    What makes Vaani stand out is its voice-first, multilingual interface. Consumers can chat with it naturally in English, Hindi, Marathi, with Telugu support on the way. By ditching jargon and answering the questions people didn’t even know to ask, it makes insurance feel less like a sales pitch and more like a trusted advisor whispering in your ear.

    Beyond real-time analysis, Vaani can guide users through complex policy comparisons and even book expert consultations, all triggered by a simple voice command. Currently available on the Inkasure platform across desktop and mobile, the pilot rollout aims to refine user experience before a national launch.

    “In a market where buying insurance often feels overwhelming, Vaani represents a giant leap,” said an Inka spokesperson. “It’s about trust, utility, and empowering customers to make informed choices.”

    With insurance penetration in India still hovering around 4 per cent of GDP, the launch signals a bold step to bridge the trust gap and widen access. And with Vaani’s ability to cut through complexity, Indians might finally find their policies speaking their language.

  • Building Digital Communities Through Sincerity: The NoDee Unfiltered Journey

    Building Digital Communities Through Sincerity: The NoDee Unfiltered Journey

    MUMBAI: From Nomaan Unfiltered to NoDee Unfiltered, this unique YouTube channel has stepped up its game by offering viewers unbiased, unfiltered content that leaves an impression.

    With their sincere yet offbeat approach to content, No Dee Unfiltered aims to build a community of like-minded people who are looking for honest reviews and opinions.

    From Nomaan Unfiltered to NoDee Unfiltered: Why the Change

    Nomaan Unfiltered was geared toward delivering content that is bias-free, candid, and direct. NoDee Unfiltered, i.e., a different name but the same channel, took this approach and gave it a revamp.

    But this is not just a revamp or a rebranding. Instead, it is a call for all who enjoy a no-holds-barred commentary to be a part of their journey.

    Today, the Channel, which started its journey by making press conference-based parodies for cricket to highlight the gaps between players and fans, has expanded to a broad range of topics, like movie reviews and opinions on all topics that revolve around daily life.

    Mapping the Market: NoDee Unfiltered’s Target Audience

    Trying to learn what the YouTube audience prize, NoDee Unfiltered found a gaping hole – a lack of channels that are honest in their opinion and content. With a huge amount of subscription-driven and sponsored content, people come across biased content more times than they care to admit or view.

    By expanding their content beyond cricket, NoDee Unfiltered is set to create a larger audience. These people will not just be those who love cricket and need some sharp insights, but people from all walks of life who want to know more.

    Whether it is cricket or a movie review, what a celebrity said to how something can impact you, NoDee Unfiltered offers raw commentary that speaks to the audience instead of the polished content that exists just for entertainment.

    The NoDee Unfiltered Journey: Leveraging the Market Through Experience

    NoDee Unfiltered built its primary listener base with cricket enthusiasts. They provided clear, crisp, and sharp insights on how a match is going to unfold, predicting play-by-plays, and learning what is the true meaning hidden behind a celeb’s words.

    Where other influencers and channels delivered mainstream content, they have set themselves apart with their knowledge, creativity, honesty, and out of the box topics. This approach has helped them create a loyal following that values their input and loves the real-time community experience they are trying to build.

    Today, NoDee Unfiltered has expanded its scope. They are no longer just about cricket commentary and insights. Sure, they still do that, but they are also creatives who challenge the norm, questioning trends, narratives, and creators and calling out the half-truths of mainstream digital content.

    Making an Impact: Top Topics Delivered by NoDee Unfiltered

    NoDee Unfiltered is gearing up to both take the market by storm and build a community loyal to them. Most of their content revolves around cricket, spanning formats and leagues like IPL, WPL, Test Matches, ODIs, T20s, and more.

    A noteworthy and memorable event for NoDee Unfiltered was when they were able to predict a ball-by-ball of a WPL match with surprising accuracy.

    In recent times, NoDee Unfiltered has not shied away from any topic. To garner attention and a bigger audience, they have presented the following: 
    ●    Honest and Witty Teaser Reactions for Upcoming Movies. 
    ●    Movie reviews for both popular and underrated productions. 
    ●    Live Streams of the Cricket matches. 
    ●    Live Streams of WWE matches. 
    ●    Watchalongs for live matches. 
    ●    Inputs on Popular Series and Game Shows. 
    ●    Shorts on social issues with honest opinions. 
    ●    Unfiltered opinions on what’s happening.

    This is a clear show of how they are expanding beyond their usual domain, i.e., cricket and live streams. Further, NoDee Unfiltered presents only true, honest opinions, offering not just entertainment value but unbiased opinions with courage and clarity.

    The Long-Term Plan: A Connected, Loyal Audience

    The two prongs of NoDee Unfiltered, Nomaan and Desai Bhai, are committed to creating honest content that resonates with people. By striking a balance between comedy and honest, unfiltered opinion, the NoDee Unfiltered team approaches every topic and content with raw bravery that is a breath of fresh air.

    They care less for sponsorships and more about presenting the truth to their audience, which is where they deviate from the usual mainstream content creators. Instead of making biased content, which can generate revenue and new sponsorships, they prefer making content that their audience can relate to.

    And what’s more, they experiment with formats to learn what viewers love and want to see more. This confidence and flexibility are rapidly making them the top choice among their viewers.

    The NoDee Unfiltered Promise

    Honest, unbiased commentary with zero hidden promotions and half-truths is what NoDee Unfiltered revolves around. They experiment with different formats to learn what people like best and relate to most. Their fearless approach and sharp insights are why people value their opinion.

    With a commitment to creating not just a channel but a movement, NoDee Unfiltered makes people laugh but also think. Just like the creators, NoDee Unfiltered goes beyond simple, empty entertainment, creating a unique channel that is ready to tackle every topic.

    Thus, it is not just a channel ready to experiment, but one prepared to stay unfiltered in the interests of its audience. 
     

  • Inkhabar inks success as originals hit 25 million digital viewers

    Inkhabar inks success as originals hit 25 million digital viewers

    MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows Mayanagri, Bahi Khata, and Sair Sapata already captivating over 25 million viewers across Youtube, Instagram, X, Facebook, and its own platforms.

    Mayanagri has exploded into a pop culture magnet, moving far beyond Bollywood chatter to become the go-to hub for celebrity exclusives, sharp film reviews, and lifestyle trends. Its glamour-meets-grit format has not just caught eyeballs but shaped conversations and aspirations, making it an irresistible destination for advertisers targeting India’s youth-driven luxury and lifestyle segments.

    Meanwhile, Bahi Khata has turned financial jargon into prime-time clarity, decoding IPO trends, market swings, and investment strategies into sharp insights digestible for both seasoned investors and curious beginners. Its sibling Sair Sapata captures the colours, flavours, and stories of everyday India, blending travel, culture, and lifestyle into a vibrant visual diary that resonates deeply with digital-first audiences.

    For brands, these shows have become more than content, they’re communities. “These original IPs are thriving spaces where millions of viewers feel at home. For advertisers, they represent trusted platforms to engage authentically,” said ITV Network Digital CEO Akshansh Yadav.

    Echoing this ITV Foundation chairperson Aishwarya Pandit Sharma added, “Platforms like Inkhabar are no longer just news outlets. They’re content powerhouses building original formats that audiences crave, creating fertile ground for brands to integrate seamlessly.”

    With 25 million strong viewership already under its belt and momentum on its side, InKhabar’s originals are fast becoming premium stages where ambition, exploration, and discovery meet and where advertisers can’t afford not to play.

  • Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s population demographics at a district level.’ The research tackled the challenge of building a sharper, district-level picture of India’s vast and varied population.

    The runner-up slots went to Knowledge Excel for ‘Guardians of the survey: Fighting fraud to protect research integrity and data quality benchmarking’ and to Zee Entertainment Enterprises with Third Eye Integrated Services for ‘Streaming the paradox: Gen Z and the intergenerational remix.’

    This year’s theme, ‘The Power of And’ attracted over 100 submissions, with 22 shortlisted papers presented on stage.

    The seminar opened with a keynote by Ministry of statistics & programme implementation, secretary, dr Saurabh Garg, who underlined the importance of data-driven policymaking in India’s journey towards Viksit Bharat. He highlighted innovations in AI, machine learning, and geospatial data as tools that are strengthening decision-making.

    Panels through the day kept conversations lively, from the ‘Joys and dilemmas of insight in the age of technology’ to candid discussions on how brands can authentically connect with India’s cultural and economic diversity.

    MRSI, president, Nitin Kamat set the tone and said, “The industry must embrace integration between technology and creativity, data and human stories, clients and agencies to shape the future of market research.”

    Committee chair Rituparna Dasgupta added, “The diversity of ideas, from academic breakthroughs to brand case studies, reflects the ambition of India’s insights industry.”

    With thought leaders from healthcare, hospitality, FMCG, and media in attendance, the seminar reinforced MRSI’s role as the beating heart of India’s research ecosystem and a champion of ethical, future-ready insights.

     

  • Nushrratt goes au naturel as face of Oshea’s herbal beauty mission

    Nushrratt goes au naturel as face of Oshea’s herbal beauty mission

    MUMBAI: When movie star Nushrratt Bharuccha says yes, she does it with her skin in the game. The actress has been named the new brand ambassador for Oshea Herbals, one of India’s most trusted herbal personal care names, in a move that blends glamour with green goodness.

    For more than a decade, Oshea has been crafting nature-led, science-backed personal care across skincare, haircare, bath, body, and professional ranges. With over 450 products to its credit, the brand has built its reputation on authenticity, safety, and quality qualities it believes Nushrratt embodies to perfection.

    Oshea Herbals CEO & MD Jeetendra Kumar Kundalia calls her “modern, relatable, and confidently real,” while co-founder Yash Kundalia believes her energy will help spark a deeper connection with today’s generation.

    The actress herself is equally upbeat: “I’ve always admired how Oshea channels the power of nature into wonderful products. What resonates most with me is their simplicity and honesty. It’s not just about skincare, it’s about embracing who you are.”

    The partnership will see Nushrratt fronting Oshea’s campaigns across television, print, digital, and on-ground activations, bringing the brand’s “simple, safe, and real” philosophy closer to millions of Indian homes.

    For Oshea, this isn’t just another star endorsement, it’s a reminder that timeless beauty lies not in filters, but in nature’s own formulas. And with Nushrratt in the picture, that story looks set to glow brighter.

  • Policybazaar for Business adds medical stalwarts to advisory board

    Policybazaar for Business adds medical stalwarts to advisory board

    MUMBAI: Policybazaar for Business, the corporate arm of one of India’s largest insurance platforms, has bolstered its advisory board by bringing in three distinguished leaders from the medical fraternity: air marshal (retd) dr Rajesh Vaidya, dr Arun Gupta, and dr Mohit Mathur.

    The move strengthens the company’s focus on Professional Indemnity (PI) for doctors: a cover still under-penetrated in India despite rising medico-legal cases, AI-driven diagnostics, and evolving patient rights. It also enriches Policybazaar for Business’ Employee Health & Wellness vertical, particularly in preventive care, compliance, and critical illness management.

    The new members bring diverse expertise: AVSM, VSM, air marshal (retd) and former DG medical services (air) dr Rajesh Vaidya, who managed healthcare delivery for over 1.5 lakh personnel across 100 plus facilities. A decorated officer and reformer, he pioneered large-scale health programmes and worked with the WHO on public health strategy.

    Delhi Medical Council, former president, Dr Arun Gupta, with over 4,000 medico-legal cases adjudicated: A leading authority on ethics and compliance, he has delivered 600 plus lectures shaping discourse on medical law and litigation risk.

    Veteran anaesthesiologist and critical care leader, formerly with Max Super speciality hospitals, Gurgaon and Dwarka, Dr Mohit Mathur: Recognised with the Sushruta Award (2021), he has advanced ICU medicine and trained multidisciplinary teams.

    Commenting on the development, Policybazaar for Business, head, Sajja Praveen Chowdary said, “Professional Indemnity for Doctors and Employee Health & Wellness are critical verticals for us. The addition of these dignitaries gives unprecedented strength to our efforts  helping us safeguard doctors in a complex medico-legal environment while also designing new-age covers for risks emerging from AI-driven diagnostics and modern treatment protocols.”

    With this expansion, Policybazaar for Business builds on its decorated advisory board, which already includes Ajit Kumar, AV Rao, and S Nagaraj. The strengthened panel reflects the brand’s commitment to addressing the evolving insurance needs of corporates, hospitals, and healthcare professionals.