MUMBAI: Ajay Devgn is putting his name on cinema screens—literally. The actor launched Devgn Cinex on Maha Navami, rebranding the NY Cinemas chain at North Bombay’s...
MUMBAI: Nupur Mehta has landed at James Douglas as managing partner, capping a year of musical chairs in India’s executive search industry. She left PageExecutive in...
LOSA ANGELES: Jane Goodall, the pioneering primatologist – who was the subject of two dozen documentaries and films and many more books and whose ground breaking...
BURBANK: Disney is ditching Star. From 8 October, Hulu—until now available only in America and Japan—will become the entertainment brand for adult content on Disney+ in...
MUMBAI: From slam dunks to cloud chunks, basketball is getting a digital makeover. The National Basketball Association (NBA) has inked a multi-year deal with Amazon Web...
MUMBAI: When Gautam Gambhir smiles in an ad, you know the commute must be smooth. Uber India has rolled out a fresh campaign featuring cricket stalwarts...
PARIS: Brand money is flooding into television. At Mipcom Cannes this month, the world’s largest TV market is rolling out the red carpet for corporate storytellers...
PARIS: TV Asahi is throwing a Dorayaki Party at Mipcom on 14 October to celebrate the return of Doraemon, Japan’s time-travelling robotic cat, to French screens...
MUMBAI: Usain Bolt swapped his sprinting spikes for football boots last night, tearing across a floodlit pitch at Mukesh Mills in a raucous 5v5 exhibition match...
NEW DELHI: Ram Charan, the pan-Indian film star whose performance in RRR helped secure an Oscar for the blockbuster, will be present at the opening ceremony...
MUMBAI: Chintan Thakker has traded sweet treats for dental care. The senior business director at Wavemaker India, who spent the past four years crafting campaigns for...
MUMBAI: Tanu Prasad is returning to Oberoi Realty as chief executive officer for malls, nearly seven years after she left to join rival Nexus Select Trust....
LONDON: Rahul Titus is leaving WPP after a dozen years, during which he transformed Ogilvy into the world’s largest and most awarded influencer marketing operation. The...
HAMPSHIRE: The subscription economy is heading for $1.2 trillion by 2030, up 67 per cent from $722 billion this year, according to Juniper Research. But consumers...
NEW YORK: Connected television was supposed to be the performance marketer’s dream: precision targeting on the biggest screen in the house. A decade in, it’s not...
KOLKATA: Forget garish hoardings and booming Shubho Sharodiya messages. Ogilvy East has spent a decade transforming Durga Puja advertising from noise into culture—and this year’s crop...
MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been...
MUMBAI: Who says history takes time? This October 2, Instamart is making the past arrive faster than you can brew your morning chai delivering a limited-edition...
PENNSYLVANIA: Indegene is buying BioPharm Communications, a specialised marketing agency serving 17 of the world’s top 25 biopharma firms. The acquisition, announced on 1 October, will...
NEW DELHI: Banega Swasth India is back for a 12th season, and this time it means business. NDTV and Dettol’s flagship health campaign will launch an...
MUMBAI: Thirty-three years ago, on 1 October 1992, Zee TV became India’s first private general entertainment satellite television channel. On its anniversary, Zee Entertainment Enterprises is...
MUMBAI: From Zee-ro to hero, India’s private satellite television industry has come a long way since Zee TV first flickered onto screens in 1992. Thirty-three years...
MUMBAI: When the bell rings at the National Stock Exchange (NSE), it doesn’t just mark the opening of trade, it signals the heartbeat of India’s entrepreneurial...
MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future...
MUMBAI: Dish TV is gambling that Indians will pay for convenience. The satellite broadcaster’s new VZY smart television—which bundles DTH and streaming services into one device—has...
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
MUMBAI: Rice has never read so well. AWL Agri Business Limited has served up Qisse kuchh khaas, a coffee table book that celebrates the aroma, allure...
MUMBAI: Now that’s what you call prime-time chemistry. Samsung Ads and Publica by IAS have renewed their multi-year global partnership, promising to make connected TV (CTV)...
MUMBAI: Dangleads Technologies has bolstered its leadership team with the appointment of Gaurav Bhattacharya as vice president of sales and strategy, signalling a push to strengthen...
MUMBAI: Cricket isn’t the only thing hitting boundaries this season, brands are too. As the ICC Women’s World Cup 2025 kicks off on 30th September, broadcaster and...
MUMBAI: After 13 years steering India’s film and television producers’ council, Sajid Nadiadwala has stepped aside. His successor? Ratan Jain, a three-decade veteran of Bollywood who...
MUMBAI: When it comes to festive fashion, Libas is clearly on a roll. The ultrafast fashion brand clocked over 1,00,000 orders on the very first day...
MUMBAI: Truth just got a new tech ally. Zee News, in collaboration with Neural Defend, has rolled out India’s first AI-powered deepfake verification system for the...
MUMBAI: When you’ve built India’s top audio wearables brand from scratch, knowing when to step aside takes nerve. Aman Gupta and Sameer Mehta, co-founders of boAt,...
MUMBAI: A smile really does go a long way in Colgate’s case, 2 billion smiles. The oral care giant has announced that its flagship initiative and...
MUMBAI: When sport meets style, the result is nothing short of smashing. Allen Solly Woman, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), has...
MUMBAI: When luxury meets longevity, Redberyl steps up the game. India’s premier lifestyle management company has announced an exclusive partnership with Chiron Health Partners, introducing healthcare...
MUMBAI: When admiration meets access, Men of Platinum scores a six. The brand has launched Moment With Mahi, a once-in-a-lifetime opportunity for fans to meet cricket...
MUMBAI: Nearly two-fifths of the $1 trillion sloshed around global advertising each year vanishes into the ether—wasted on botched targeting, feeble creative and sheer duplication. Climaty...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: The ICC Women’s Cricket World Cup 2025 is getting the full broadcast bells-and-whistles treatment, with every match set for live production on ICC.tv with the...
MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”,...
MUMBAI: Turning policy puzzles into a strategic playbook, The Public Affairs Strategies Group (PASG) has officially launched its boutique advisory from New Delhi, aiming to redefine public...
MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for...
MUMBAI: Crompton is turning up the heat on sustainability. India’s leading consumer electricals brand, Crompton Greaves Consumer Electricals Ltd, has unveiled its ambitious 2035 sustainability roadmap,...
MUMBAI: When football meets flavour, you get Kingfisher’s latest twist on a classic. Kingfisher premium packaged drinking water has reinvented its signature O la la la leo jingle...
MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your...
MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a...
MUMBAI: Engines sang, tyres squealed and the clouds conspired to make Round 2 of the JK Tyre Racing Season 2025 at Kari Motor Speedway an intoxicating cocktail...
MUMBAI: Who knew a pair of “Bali earrings” could land you in Bali? Or that “Korean skincare” could be your boarding pass to Seoul? Flipkart and...