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Category: News Headline

  • Spinny shifts gears for festive car carnival

    Spinny shifts gears for festive car carnival

    MUMBAI: Talk about a festive spin on driving home happiness. As India lights up for the festive season, Spinny, the country’s trusted full-stack used car platform, has kicked off the ‘Festival of Spinny – October Edition’, a nationwide celebration that puts joy, and a few free cars, in the fast lane.

    Running from October 4 to 31, the campaign gives customers across 25 plus cities the chance to win three cars absolutely free, bag assured gifts worth Rs three crore, and enjoy exclusive festive discounts across its Spinny Assured and Spinny Max collections of hatchbacks, sedans, and SUVs.

    From first-time buyers in Bengaluru to families upgrading in Lucknow, the festival turns everyday purchases into moments of celebration. With transparent pricing, a 200-point quality check, and a 5-day money-back guarantee, Spinny promises a smooth ride from browsing to buying.

    “Our festivals are about new beginnings, and every car purchase marks a milestone,” said Spinny senior vice president and business head Hanish Yadav. “The Festival of Spinny celebrates that emotion with unmatched value and trust, because every drive deserves to start with confidence.”

    The platform has also rolled out price reductions of up to Rs 2 lakh on select models, anticipating GST changes earlier this year, a move that reaffirmed its focus on customer-first transparency.

    As the campaign hits full throttle, Spinny is turning car buying into a festive affair, complete with rewards, trust, and a touch of sparkle on every road to new beginnings.
     

  • Satellite broadband set to skyrocket to Rs 20 billion by 2030

    Satellite broadband set to skyrocket to Rs 20 billion by 2030

    MUMBAI: It’s not just rockets taking off satellite broadband revenues are too. A new study by global tech strategist Juniper Research predicts that fixed satellite broadband revenue will double from 10 billion dollars in 2025 to 20 billion dollars by 2030, fuelled by rapid advances in Low Earth Orbit (LEO) technology.

    LEO constellations are helping satellite providers slash latency and launch costs, making once-premium connectivity more accessible and efficient. Fixed satellite broadband, defined as internet delivered via a stationary satellite dish or terminal, is poised for its biggest leap yet and it’s the developing markets leading the charge.

    “Historically, fixed satellite broadband has been limited to affluent regions, such as North America. But emerging markets like India and Indonesia are now driving the next wave of growth,” said Juniper Research senior research analyst Alex Webb. He added that rising demand for reliable, high-speed broadband among consumers and enterprises in these regions will be the key catalyst.

    To seize this opportunity, Juniper Research advises satellite players to join forces with mobile network operators, internet service providers, and other communication service providers (CSPs). Such alliances can help accelerate market entry by leveraging existing billing systems, distribution networks, and customer trust.

    As the global race for connectivity intensifies, satellite broadband appears ready for liftoff, one orbit closer to bridging the world’s digital divide.

  • Flipkart’s Big Bang Diwali sale explodes onto screens

    Flipkart’s Big Bang Diwali sale explodes onto screens

    MUMBAI: When Flipkart says its Big Bang Diwali sale is explosive, it means it, quite literally. In a bold, cinematic twist on festive advertising, the e-commerce giant has teamed up with FCB Kinnect to light up screens (and emotions) with its most boisterous campaign yet.

    This year’s Diwali campaign ditches the done-to-death tropes of smiling families and twinkling diyas. Instead, Flipkart goes full fireworks, dramatising the idea of “out with the old, in with the new” in spectacular slow motion.

    In the film, India’s most stubborn possessions, cracked-screen phones, creaky chairs, faded shirts, get their grand goodbye. They’re paraded into a warehouse and set off like festive rockets, each blast synced to the nostalgic tune of “Intehaan ho gayi intezaar ki.” The result? A visual symphony of emotion, chaos, and cathartic release.

    “We made a different kind of Diwali ad for a different kind of Diwali sale,” said  Flipkart VP – marketing & growth Pratik Shetty. “It’s about letting go of the old and resetting into something better with a bang.”

    The campaign captures that bittersweet tug-of-war between attachment and renewal: a truth that hits home for every Indian household this season. With deals that are as explosive as the visuals, Flipkart’s Big Bang Diwali sale urges shoppers to finally upgrade everything they’ve been holding onto.

    FCB Kinnect CEO Rohan Mehta summed it up neatly, “It’s not just about selling products, it’s about selling the feeling of upgrading your life. That’s what Diwali is truly about.”

    FCB Kinnect CCO Neville Shah added, “We wanted to make a Diwali blockbuster: equal parts emotion, drama, and nostalgia. Watching old things go out in a blaze of glory felt like a love letter to everything we’ve outgrown.”

    From cracked screens to shiny new dreams, Flipkart’s latest festive saga is a bang-on reminder that sometimes, letting go really is worth celebrating.

     

  • Fortune’s funny fight against bad cholesterol

    Fortune’s funny fight against bad cholesterol

    MUMBAI: When bad cholesterol comes knocking, Fortune says not today. In a refreshingly witty spin on health messaging, Fortune rice bran health oil has launched a tongue-in-cheek campaign titled Swipe Away Bad Cholesterol, marking World Heart Day with laughter and learning in equal measure.

    The TV commercial opens in a plush housing complex where two men in bright yellow padded suits, personifying ‘bad cholesterol,’ attempt to visit a resident after his weekend binge. Their banter is abruptly cut short by the lady of the house, who refuses to let them in, armed with her secret weapon: Fortune rice bran health oil.

    Backed by science, the ad highlights rice bran oil’s natural oryzanol and unsaturated fats, known to support healthy cholesterol balance. The film cleverly turns an everyday indulgence into a light-hearted reminder of smarter cooking choices.

    “Food is love, and how we cook reflects what we care for,” said AWL Agri Business Ltd. joint president – sales and marketing Mukesh Mishra “With over 25 per cent of adult Indians having high cholesterol, small choices like switching your cooking oil can make a big difference.”

    Extending the campaign beyond screens, Fortune staged quirky on-ground activations in Mumbai, featuring actors dressed as “cholesterol men” playfully engaging with passers-by at Juhu Beach, Bandra Station, and Andheri Metro. The antics drew laughter, and curiosity, before the Fortune mascot arrived to “scare off” the cholesterol culprits.

    Through humour and heart, Fortune strengthens its image as more than a kitchen staple, it’s a trusted ally for healthier living in millions of homes.

     

  • Rashmi Bansal pens India’s givers’ guide

    Rashmi Bansal pens India’s givers’ guide

    MUMBAI: Give and let live. That’s the mantra driving Live to Give, author and entrepreneur Rashmi Bansal’s latest book that celebrates India’s new-age philanthropists turning prosperity into purpose.

    Launched in Delhi in partnership with Accelerate Indian Philanthropy (AIP), the book captures the journeys of 16 visionaries who are redefining giving, from business magnates to healthcare pioneers and family foundations. Among those featured are Ajit Issac, Binny Bansal, Harsh Mariwala, Dr Sunita Maheshwari, Kumari and SD Shibulal, and Rekha Jhunjhunwala, each embodying a unique philosophy of generosity.

    Divided into three thoughtful sections: Prana (heart-led giving), Gyaan (strategic philanthropy), and Daan (trust-based giving), the book reveals not just how these leaders give, but why they do. Together, their stories form a powerful narrative of how India’s wealth creators are moving from success to significance.

    “Live to Give is not about wealth itself, but what wealth can achieve when guided by purpose,” said Rashmi Bansal at the launch. “True legacy begins when success is shared.”

    The book arrives at a time when India’s giving culture is evolving rapidly. With over 350 billionaires and a fast-growing pool of ultra-wealthy individuals, philanthropy is stepping out of the shadows of charity to become a catalyst for change.

    The Convergence Foundation founder-CEO and AIP core founder Ashish Dhawan said, “Giving has always been part of India’s DNA. What’s new is the opportunity to make it transformative.”

    Backed by Bushfair Publications, Live to Give will see follow-up launches in Mumbai and Bangalore this month, inviting readers to see wealth not as an end, but as a beginning.

     

  • Cottonking partners Adbhoot, marks premium shift with ‘Giza’

    Cottonking partners Adbhoot, marks premium shift with ‘Giza’

    MUMBAI: Threading luxury into everyday ambition, Cottonking has unveiled ‘Giza’, its premium formal wear line designed for men who wear success as effortlessly as cotton.

    In partnership with creative agency Adbhoot, the brand’s latest campaign, “Premium people, premium shirts,” marks Cottonking’s move into the high-end menswear segment. The film blends aspiration with authenticity, spotlighting those who lead by example professionals, entrepreneurs, and modern achievers whose wardrobes mirror their drive.

    Spun from the world’s finest Giza cotton, sourced from Egypt’s Nile delta, the collection promises an elevated experience in every stitch. Known for its extra-long staple fibres, Giza cotton brings a rare combination of softness, sheen and strength, offering shirts that breathe with ease and age with grace.

    “With Giza, we are elevating comfort into the premium space,” said Cottonking director Koushik Marathe. “Today’s professionals seek formals that feel refined and world-class. This collection reflects that evolution, crafted for those who see their clothing as part of their identity.”

    The campaign, conceptualised and produced by Adbhoot, unfolds through a cinematic narrative that marries ambition with sophistication. “Giza isn’t just a collection, it’s Cottonking’s signature in the premium menswear story,” added  Adbhoot founder and creative director Vaibhav Pandit. “The line ‘premium people, premium shirts’ encapsulates that spirit perfectly.”

    Backed by a 360 degree rollout across television, digital, print and outdoor media, the campaign ensures the Giza name finds its rightful place among India’s evolving style statements.

    With Giza following the success of holiday vibes and other standout launches, Cottonking continues to weave comfort, confidence and class into the fabric of modern Indian menswear.

     

  • Playstation India Cup returns with EA Sports FC 26 and Rs 4 lakh prize pool

    Playstation India Cup returns with EA Sports FC 26 and Rs 4 lakh prize pool

    MUMBAI:  It’s game on for India’s football fans! Nodwin Gaming is bringing back the Playstation India Cup, this time featuring EA Sports FC 26 exclusively on the PS5. With a total prize pool of Rs 4,00,000, the tournament promises intense competition, exclusive Playstation merchandise, and a front-row seat to the country’s best console football action.

    The championship kicks off with daily online qualifiers from across India, running until 10th November 2025, with the top 8 players advancing to the grand finale at Delhi Comic Con, NSIC Grounds, Okhla, from 5th to 7th December 2025. Fans can expect high-octane matches, immersive gameplay, and live commentary in the festival’s 40,000 sq. ft. gaming arena.

    Players can register on PS5 starting 8th October 2025 via the “Events” or “Tournaments” section, ensuring they don’t miss a chance to battle it out on India’s only official console esports stage.

    Nodwin Gaming Co-Founder and MD Akshat Rathee said, “The Playstation India Cup perfectly blends competitive gaming and fan culture. Delhi Comic Con, where our journey began, provides the ideal stage to celebrate India’s growing console esports community. It’s a festival of football, gaming, and fandom all rolled into one.”

    The tournament will also feature influencer-led content, live streams, and weekly updates to keep both players and fans engaged. With the combination of football fever, competitive spirit, and gaming prowess, this year’s edition is set to be bigger, bolder, and more thrilling than ever.

    Players and fans can stay updated through Nodwin Gaming’s official social handles and the Playstation India community.

  • Jockey launches Next Gen Inno-Wear for men

    Jockey launches Next Gen Inno-Wear for men

    MUMBAI: Time to rethink what’s beneath the surface! Jockey has unveiled its Next Gen Inno-Wear, expanding its men’s innerwear collection with bonded trunks designed for ultimate comfort and cutting-edge performance.

    Crafted with advanced bonding technology, these seamless trunks eliminate traditional stitching, pairing with soft microfiber fabric for a chafe-free, smooth fit. The collection features Stayfresh technology for long-lasting freshness, a breathable mesh pouch for ventilation, and an ultra-soft, label-free waistband for irritation-free wear all day.

    “At Jockey, we know men want more than functionality, they want innerwear that keeps up with their fast-paced life,” said Jockey India chief marketing officer Nihal Rajan. “This collection combines innovation, adaptive comfort, and smart design, letting men move confidently through every part of the day.”

    Designed as a precision-fit base layer, the Next Gen Inno-Wear trunks are perfect for commuting, collaborating, or workouts. The collection blends technology and style, offering men a seamless experience from morning to night.

    The range is now available at Jockey exclusive outlets, leading retail stores, marketplaces, and online at www.jockey.in. With over a century of global legacy, Jockey continues to set benchmarks in premium innerwear, delivering style, quality, and innovation to meet the evolving needs of modern men. 
     

  • A Diamond is Forever dazzles with Desert diamonds

    A Diamond is Forever dazzles with Desert diamonds

    MUMBAI: Talk about sparkling under the spotlight! A Diamond is Forever unveiled its latest campaign, Desert diamonds, with a glittering evening at Artechouse in New York City on October 3, celebrating the individuality and timeless beauty of natural diamonds.

    The event drew an A-list of celebrities including Ciara, Julia Fox, Lucien Laviscount, Lucky Blue Smith, and Teyana Taylor, alongside leading editors, visionary designers, and ambassadors from across the globe. Guests were treated to a multi-sensory experience featuring a curated exhibition of diamonds in warm whites, champagne, amber, and whiskey shades from over 30 renowned designers and brands.

    The Desert diamonds collection pays tribute to the earth from which these treasures originate, capturing rarity, elegance, and emotional resonance. From red carpet moments to engagement rings, the campaign’s distinctive colour palette is already inspiring jewellery lovers worldwide.

    Ciara wore a Premier Gem ring sourced from Botswana, paired with Vice Versa studs and a De Beers London necklace, while Teyana Taylor adorned Desert diamonds from Namibia with a Grandview Klein necklace and bracelet. Julia Fox, Lucien Laviscount, and Lucky Blue Smith also showcased statement pieces, adding glamour and star power to the evening.

    The celebration included wine from Ibest Wine and a curated culinary journey by chef Lorna Maseko of Ekhaya, complemented by a unique soundtrack blending afrobeats and amapiano rhythms, reflecting the global spirit of the campaign.

    De Beers Brands & Diamond Desirability CEO Sandrine Conseiller said, “Desert Diamonds celebrate individuality and self-expression. Whether as a style statement or everyday wear, these diamonds offer a modern take on love, connection, and heritage.”

    With its combination of artistry, culture, and natural beauty, Desert diamonds highlight the ever-evolving allure of coloured diamonds while reinforcing A Diamond is Forever as a symbol of timeless elegance.

  • Mfilterit showcases homegrown tech powering India’s digital defence

    Mfilterit showcases homegrown tech powering India’s digital defence

    MUMBAI: They say prevention is better than cure and mfilterit is proving that adage true in the digital age. The homegrown digital trust and fraud prevention company is turning heads at the Global Fintech Fest 2025, where it’s showcasing its cutting-edge investment scam detection tool, built entirely in India and designed to safeguard the nation’s fast-growing digital ecosystem.

    With online scams rising at alarming rates, mfilterit’s latest AI-driven solution is arming banks, regulators, and government agencies with the intelligence to detect and disrupt fraud in real time. From mule accounts and phishing rings to high-risk transactions and fake investment schemes, the platform identifies and neutralises threats before they spiral into financial loss.

    Every single day, the company’s technology flags more than 125 high-risk scamsters and 30,000 mule accounts, empowering financial institutions to act swiftly and protect consumers. Its systems also intercept fake websites, phishing networks, and fraudulent transaction flows, reinforcing trust in India’s booming digital economy.

    As a made-in-India success story, mfilterit embodies the spirit of innovation and digital sovereignty. Its AI-driven vigilance even played a key role during the Kumbh Mela, helping authorities and banks detect scams in real time, a feat that safeguarded millions of digital transactions during one of the world’s largest gatherings.

    “Our journey is about safeguarding trust and empowering every Indian to participate in the digital world with confidence,” said mfilterit co-founder and CEO Amit Relan. “We’re showcasing the power of made-in-india innovation to tackle one of the biggest challenges of our time digital fraud.”

    Powered by a blend of AI/ML models, OSINT, NLP, and big data analytics, mfilterit’s solutions span ad traffic validation, brand protection, affiliate monitoring, and BFSI transaction intelligence, giving organisations a cross-funnel view of digital risk.

    As India accelerates towards a cashless future, mfilterit is ensuring that progress doesn’t come at the cost of security. By building globally relevant tech that’s both “Made in India” and “Built for India”**, the company is quietly rewriting the rulebook on digital resilience — one algorithm at a time.