Category: News Headline

  • Safari packs a punch of colour with Shades Ahead

    Safari packs a punch of colour with Shades Ahead

    MUMBAI: Who says baggage has to be boring? Safari is turning the travel aisle into a runway with Shades Ahead, a vibrant new luggage collection that swaps the old blacks and greys for a riot of colour. Launching first on Flipkart during its Big Bang Diwali Sale, the range brings festive flair to every getaway.

    Crafted for the expressive millennial and Gen Z traveller, Shades Ahead reimagines luggage as lifestyle. The collection debuts two ranges, Froniq and Rovera, in six striking hues: sundune yellow, skyglass blue, coral orange, misty sage green, deeptide navy, and midnight black. Each shade tells its own story, inspired by surreal dreamscapes visualised through AI.

    “With Shades Ahead, Safari is creating a colour-first movement in luggage,” said Safari Industries (India) Ltd. managing director Sudhir Jatia. “Today’s travellers want something bold and expressive, and with Flipkart’s reach, we’re bringing that vibrancy to homes across India this festive season.”

    Flipkart Fashion vice president Kunal Gupta added, “Big Bang Diwali Sale is where India discovers what’s next. Shades Ahead perfectly captures that spirit: bold, stylish, and built to last.”

    Backed by playful digital films, social chatter, and AI-powered storytelling, the campaign turns every suitcase into a statement piece. Whether it’s for gifting, weddings, or wanderlust, Shades Ahead promises to add a pop of personality to every trip.

    This Diwali, it’s not just about where you’re headed, but how bright your bag looks getting there.

     
     
  • Plot Twists and Popcorn Make This Diwali a Blockbuster on Zee5

    Plot Twists and Popcorn Make This Diwali a Blockbuster on Zee5

    MUMBAI: This Diwali, forget lighting diyas light up your screens instead. Zee5 is turning the festive season into a cinematic celebration with its new campaign “Iss Diwali, sirf Zee5 par plot badlega… ho jao ready!” and the Bharat Binge Festival, where every twist, turn, and tale promises a reason to binge.

    Breaking away from the typical feel-good festive narratives, Zee5’s latest campaign adds a thrilling spin to Diwali viewing. Drawing from deep audience insights, the platform found that while family dramas and romances remain festival staples, Indian viewers are increasingly leaning towards edge-of-the-seat thrillers, mysteries, and crime dramas. And this festival, Zee5 is giving them exactly that stories that surprise, shock, and stay with you long after the credits roll.

    The Bharat Binge Festival celebrates India’s love for storytelling with a curated line-up of premieres across seven languages Hindi, Marathi, Bangla, Telugu, Tamil, Malayalam, and Kannada. Think Bhagwat Chapter One – Raakshas, Mrs Dasgupta, Sthal, Veduvan, and Sumathi Valuvu all under one digital roof, uniting diverse regions with one shared festive emotion: great stories.

    Adding more sparkle, Zee5 has rolled out special festive offers between 13 and 20 October. Viewers can grab the Hindi content pack for Rs 149 (down from Rs 199), regional packs for Rs 59 (down from Rs 99), and the all access pack for Rs 249 (regularly Rs 299). The festival gets even bigger with partner perks guaranteed cashback via Paytm UPI Autopay and Cred UPI Autopay, plus a three-month JioSaavn Pro trial bundled with Zee5 subscriptions.

    “Every Diwali tells a story of tradition and togetherness. With the Bharat Binge Festival, we’ve curated bold, genre-led stories that resonate across every language and mood,” said Zee5 chief business officer Siju Prabhakaran.

    ZEEL chief marketing officer Kartik Mahadev added, “The campaign captures India’s growing appetite for stories that blend curiosity, emotion, and surprise. Much like Diwali itself, every twist on Zee5 lights up with excitement.”

    From high-octane thrillers to heartwarming romances, this Diwali is less about sweets and more about story treats. With out-of-home, digital, and social promotions rolling out nationwide, Zee5 is set to make the festival of lights shine brighter, one binge at a time.

    Because this year, the real firecrackers are the plot twists.

  • Cloud TV tunes into India’s Cultural Waves

    Cloud TV tunes into India’s Cultural Waves

    MUMBAI: Looks like Cloud TV just found its frequency for nostalgia. In a landmark partnership, India’s first homegrown Smart TV operating system has teamed up with Prasar Bharati’s OTT platform, Waves, to bring the nation’s cultural heartbeat and entertainment heritage straight to connected TVs across the country.

    The collaboration ensures that Cloud TV’s 12 plus million users, spanning popular TV brands like Lloyd, Micromax, and Croma, can now tune into Waves’ vast digital library. From Doordarshan and Akashvani’s iconic archives to new-age shows, music, and live events, the platform offers content in over 20 languages, uniting India’s timeless stories with today’s digital rhythm.

    Cloud TV COO & co-founder Abhijeet Rajpurohit called the alliance “a digital bridge connecting nostalgia with innovation, heritage with technology.” The goal, he said, is to let viewers experience India’s cultural narrative in a modern, accessible way.

    Echoing this sentiment, Prasar Bharati CEO Gaurav Dwivedi noted that Waves embodies India’s self-reliant digital vision, giving audiences a seamless way to engage with the nation’s rich cultural and creative ecosystem.

    With Cloud TV OS already powering millions of Smart TVs across brands, the move amplifies Waves’ reach into homes nationwide. Viewers can simply spot the Waves logo on their Cloud TV-powered sets and dive into a treasure trove of shows, radio, podcasts, and archives, where the old meets the new in perfect harmony.

    After all, with desh ka apna OTT meeting desh ka apna OS, India’s story just found its clearest signal yet.

  • Nutty Gritties Chaar Chaand Adds Festive Sparkle to Food and Celebrations

    Nutty Gritties Chaar Chaand Adds Festive Sparkle to Food and Celebrations

    MUMBAI: When Diwali lights meet culinary delight, Nutty Gritties ensures the sparkle isn’t just on your diyas. India’s leading healthy snacking brand, with a 130-year legacy in premium dry fruits, has launched its festive campaign, Chaar Chaand, celebrating femininity, grace, and the art of adding beauty to life. This season, the brand invites consumers to infuse the same care and creativity that goes into decorating homes into the festive food that brings everyone together.

    At the heart of the campaign is founder and CEO Dinika Bhatia, stepping into the spotlight for the first time as Nutty Gritties’ official brand ambassador. The brand film follows her as an independent, successful entrepreneur who, during Diwali, sets aside her ‘boss lady’ persona to embrace a softer, nurturing side. From decorating her home to crafting a rangoli and adding Nutty Gritties’ premium nuts to festive delicacies, the film captures her transformation showcasing how attention to detail, warmth, and feminine grace can elevate both celebrations and food.

    “Diwali is a celebration of love, beauty, and togetherness, a time when we add sparkle to everything around us,” said Dinika Bhatia. “Chaar Chaand reminds us not to forget the heart of every celebration our food. If we can add shimmer to our homes and décor, why not to our food? This campaign celebrates slowing down, cherishing life’s small moments, and bringing that signature Nutty Gritties sparkle to every festive indulgence.”

    The campaign emphasises food as a centrepiece of the festival, highlighting how premium dry fruits enhance both flavour and presentation. By celebrating festive indulgence that is both nourishing and visually appealing, Nutty Gritties positions itself at the intersection of tradition, well-being, and mindful celebration.

    Through Chaar Chaand, Nutty Gritties strengthens its connection with health-conscious consumers who value heritage and harmony. The campaign reflects the brand’s philosophy that festive indulgence can be wholesome, vibrant, and a reflection of personal care, creativity, and attention to detail.

    This Diwali, Nutty Gritties doesn’t just offer premium dry fruits, it offers a story of celebration, craftsmanship, and the feminine instinct to nurture, enhance, and create beauty in every bite. From your rangoli to your dessert bowl, the brand ensures the sparkle is both seen and savoured.

     

  • ITC Aashirvaad gets fibre in the spotlight

    ITC Aashirvaad gets fibre in the spotlight

    MUMBAI: Looks like India’s finally talking roughage without getting rough around the edges. As part of Rashtriya Poshan Maah 2025, ITC Aashirvaad teamed up with the Institute of Home Economics (Delhi University) to host an engaging seminar on the role of dietary fibre in health.

    With digestive health concerns on the rise, recent surveys reveal that over 70 per cent of Indians fall short of daily fibre needs, women more than men. The findings, from Aashirvaad’s multigrain happy tummy survey covering eight lakh respondents, point to an urgent need for dietary awareness as low fibre intake is increasingly linked to obesity, diabetes, and heart disease.

    AIIMS dietitian Richa Jaiswal led the expert session, stressing how fibre-rich foods are vital for both prevention and management of non-communicable diseases. “There’s an urgent need to re-emphasise fibre’s role in maintaining gut health,” she said, urging future nutritionists to be champions of awareness.

    Reinforcing the brand’s commitment, Aashirvaad Staples and Meals, ITC Ltd. vice president & head of marketing Abhishek Mehrotra, said the initiative aligns with ITC’s ‘Help India eat better’ mission to empower consumers through nutrition education.

    Echoing this, ITC Ltd. vice president & head of food sciences Shantanu Das, added that the company continues to focus on science-backed dietary solutions to improve community well-being.

    The session wrapped up with a spirited Q&A and a creative inter-college recipe contest, where students reinvented traditional dishes with a nutritious twist, proving that when it comes to better health, the secret really is in the fibre.

  • Stahl Kitchens and Swiggy Instamart serve up speedy kitchenware

    Stahl Kitchens and Swiggy Instamart serve up speedy kitchenware

    MUMBAI: Stahl Kitchens, one of India’s fastest-growing premium cookware brands, has partnered with Swiggy Instamart to bring its signature tawas, kadhais, frypans, and cookers to doorsteps in record time, sometimes within 10 to 15 minutes.

    By joining the quick commerce revolution, Stahl is reshaping how consumers shop for kitchen essentials. What once took a week to deliver can now arrive before your dough rises, as the brand debuts across key metros including Mumbai, Delhi ncr, Bengaluru, Hyderabad, Kolkata, and Gurugram.

    The curated selection on Instamart features Stahl’s acclaimed artisan hybrid and artisan triply ranges, known for their durability, residue-free cooking, and chip-proof performance. Also available are the sleek xpress cookers in 1 litres, 1.5 litres, and 2.5 litres variants, designed for fast, safe, and efficient cooking. To mark the launch, customers can enjoy up to 15 per cent off on cookers and 20 per cent off on other cookware for a limited time.

    “India’s culinary landscape revolves around three essential pieces of cookware: tawas, pressure cookers, and kadhais. The inclusion of frypans on Instamart reflects the evolving aspirations of Indian households embracing global cooking trends,” said Stahl Kitchens director & CEO Dhruv Agarwal. 

  • Ghotul film revives tribal wisdom to spark talks on girls’ rights and choice

    Ghotul film revives tribal wisdom to spark talks on girls’ rights and choice

    MUMBAI: Silence may be golden, but sometimes it’s deafening. On the International Day of the Girl Child, UNAIDS has dropped Ghotul, a short film that whispers ancient wisdom and shouts modern truth. Drawing from the Gond Muria tribe’s age-old “Ghotul” tradition, the film reimagines how young people can talk openly about love, consent, and the right to make choices, topics often hushed in contemporary India.

    Every year, 21 million girls across the globe become pregnant over 11 million of them in India. And each week, 4,000 adolescent girls are newly infected with HIV. The numbers are staggering, but the silence surrounding sex, desire, and bodily autonomy is even louder. Ghotul seeks to break this silence, spotlighting the urgent need for safe spaces where adolescents can speak, listen, and learn without shame.

    In Gond culture, the Ghotul was no taboo corner, it was a communal space where elders guided youth through lessons of love and responsibility. The film revives this lost wisdom, using it as a lens to challenge the modern discomfort around sexuality and gender dialogue.

    Penned by author and gender inclusion expert Shruti Johri, the 12-minute film is directed by Shashanka “Bob” Chaturvedi of Good Morning Films. The concept comes from advertising veteran and feminist Swati Bhattacharya, with cinematography by award-winning DoP Tassaduq Hussain, of Omkara and Kaminey fame. The cast includes Indira Tiwari, known for Serious Men and Gangubai Kathiawadi, alongside rising actor Puja Kulay.

    “This film is about breaking that silence,” says Johri. “It’s an invitation to reimagine a world where our daughters are not guarded like clay pots but guided like rivers, free to choose, to love, and to live without shame.”

    For Swati Bhattacharya, the project is about reclaiming lost intimacy in conversations: “In tribal wisdom, elders spoke freely with adolescents about love and growing bodies not to shame them, but to guide them. Today, when the internet fills that void, Ghotul reminds us to bring honest conversations back home.”

    UNAIDS executive director Winnie Byanyima puts it plainly: “By knowing the facts and educating young people about their sexual health, we can help them feel safe and stay safe.”

    The film has already found fans among some of India’s most influential voices. Producer Guneet Monga praised its “courage, compassion, and cultural depth”, while Apoorva Bakshi, Emmy-winning producer of Delhi Crime, hailed it as “a feminist reframing of indigenous wisdom”. Filmmaker Ashwiny Iyer Tiwari called it “a courageous and tender revival of the spaces our youth desperately need today”.

    Journalist Barkha Dutt added a sharp reminder: “Only one in 10 Indian men use a condom. The burden of birth control continues to fall on women. Ghotul opens space for honest conversations about reproductive autonomy. We say ‘our body, our choice’ but is that really the case?”

    In reviving a tribal tradition, Ghotul sparks a very contemporary revolution, a reminder that true modernity might lie in rediscovering old wisdom. Because sometimes, to move forward, all we need to do is listen to the voices that spoke first.

  • Boom and Belonging, News18 Bangla’s Puja Tale Rings Twice on Global Stage

    Boom and Belonging, News18 Bangla’s Puja Tale Rings Twice on Global Stage

    MUMBAI: If storytelling were an art form, this one’s painted in vermillion and gold. News18 Bangla’s Durga Puja brand campaign, crafted in collaboration with Daaker Shaaj, has struck global gold again earning a coveted spot on Ads of the World for the second consecutive year. The campaign celebrates Bengal’s biggest festival through a cinematic blend of emotion, artistry, and community spirit that feels as timeless as the beats of the dhaak itself.

    Durga Puja isn’t just a festival, it’s five days of goosebumps, glitter, and grace that transform Kolkata into a living, breathing artwork. It’s where neighbourhoods turn into museums, and the faithful become storytellers. Channeling that magic, the campaign uses the ubiquitous boom, crafted with Daaker Shaaj’s signature detailing, as its visual thread connecting everyday Puja moments in a shared celebration of togetherness.

    The film’s Bengali copywriting hums with poetry and pride, weaving diversity, devotion, and the festival’s chaotic beauty into one seamless story. It captures the pulse of the city the late-night pandal-hopping, the sparkle of new clothes, and the laughter echoing over bhog and beats. Every frame feels soaked in nostalgia yet freshly relevant, offering viewers an emotional walk through Bengal’s cultural soul.

    Created by Inner Circle, this is not just a campaign but a cultural postcard, one that continues News18 Bangla tradition of elevating festive storytelling. Its repeat recognition on Ads of the World cements the brand’s reputation for innovative, inclusive, and locally rooted creativity that resonates globally.

    “Durga Puja is not only a religious festival but an emotive experience for people of Bengal. This campaign brilliantly captures that spirit, blending its rich culture with compelling storytelling,” said Xiaomi India RMM East Gourav Sinha.

    Echoing that sentiment Wow! Momo, CMO and co-founder L. Muralikrishnan added, “Durga Puja is not just a festival, it’s a celebration of myriad hues of what Bengal stands for; which is ‘For All. By All.’ This campaign beautifully captures that spirit, blending cultural authenticity with inclusive storytelling.”

    By celebrating the vibrancy and inclusivity of Durga Puja, News18 Bangla’s campaign doesn’t just showcase Bengal’s creative might, it reminds us why great ideas, like great festivals, are “for all, by all”. As the dhaak beats rise once again, this campaign proves that when culture meets creativity, the world can’t help but dance along.

  • Audi, Saatchi & Saatchi India launch artful festive campaign

    Audi, Saatchi & Saatchi India launch artful festive campaign

    MUMBAI: This Diwali, Audi isn’t just lighting up the streets, it’s lighting up minds. In a sparkling collaboration with Saatchi & Saatchi India, the brand has rolled out ‘Journeys of Imagination’, a festive campaign that’s part road trip, part art show, and all heart.

    Revving up Audi’s signature ‘Journey with Audi’ platform, the campaign celebrates the magic that happens when cutting-edge tech meets the warmth of Indian celebrations. The spotlight? Firmly on the sleek Audi q3 sportback, with star cameos from its luxe siblings, the q5 and q7, as they cruise through a Mumbai alive with festive fervour.

    But this isn’t just another glossy car ad. It’s a joyride powered by creativity.

    Enter AI artist Omkar Korade and renowned photographer Hashim Badani, two new-age creators who took the Audi Q3 on a journey through Mumbai’s glowing streets, capturing the soul of the city during its most spirited season. Think bustling lanes, swirling lights, and art that quite literally moves you.

    Their work turns every stop into a stroke of genius, transforming everyday festive scenes into imaginative digital artworks, all while showcasing Audi as more than just a car. It’s a co-pilot on a canvas, a muse for modern makers, and a companion in every moment of celebration.

    “Audi has always championed innovation,” said Saatchi & Saatchi India chief creative officer Kartik Smetacek. “And every new idea starts with a leap of imagination. So, for this year’s festive campaign, we collaborated with new-age creators Omkar Korade and Hashim Badani to reimagine how Mumbai celebrates the season. You will soon see their amazing AI art lighting up digital screens across the city.”

    Audi India head of marketing and PR Gaurav Sinha added, “Festivals in India are full of imagination and emotion, and we wanted this campaign to reflect that spirit in a way that feels fresh and modern. ‘Celebrating Journeys of Imagination’ is our tribute to how creativity, culture, and innovation come together during this time of the year.”

    And the strategy isn’t just about seasonal sparkle, Saatchi & Saatchi India executive director Atin Wahal pointed out that this partnership is built for the long road, “Our partnership with Audi is built on a shared vision of innovation and progress. It is focused on helping the brand connect meaningfully with audiences and drive creativity in the automotive space.”
     

  • When AI met Arjun, Mahabharat gets an epic tech twist

    When AI met Arjun, Mahabharat gets an epic tech twist

    MUMBAI: Some battles never end, they just get a software update. Collective Media Network’s Historyverse has dropped the trailer for Mahabharat enabled by AI, a retelling of India’s most enduring epic where myth meets machine. Set to premiere on Waves OTT on 25 October 2025, followed by a Doordarshan telecast every Sunday at 11 am from 2 November, the series promises to blend nostalgia with next-gen storytelling.

    The trailer feels like déjà vu dressed in digital armour, familiar faces of dharma and destiny, rendered with the power of artificial intelligence. Behind the screens, a team of writers, researchers, technicians, and engineers at Collective Artists Network’s Galleri5 have built this brave new Kurukshetra pixel by pixel, turning age-old verses into a visual feast that bridges the past and the future.

    “For many of us, watching the Mahabharat on TV was part of our childhood, those Sunday mornings meant something special,” said Collective Artists Network founder & group CEO Vijay Subramaniam. “With Mahabharat enabled by AI, we wanted to bring that memory back, but make it feel fresh, relevant, and made for this time. It’s emotional, it’s big, and it’s built with care.”

    At the heart of this digital dharma lies a collaboration between Collective Media Network and Prasar Bharati, a pairing that merges old-school television tradition with cutting-edge creativity. Prasar Bharati CEO Gaurav Dwivedi noted, “This is exactly the kind of innovation that keeps our cultural legacy alive for generations to come. It’s exciting to see how technology can reawaken stories that unite people.”

    For viewers, the AI-driven Mahabharat is less of a reboot and more of a renaissance, a chance to relive the grandeur, the moral conflict, and the emotion that once glued an entire nation to its TV screens. Only this time, Bhishma’s armour gleams with digital precision, Krishna’s wisdom echoes through neural networks, and the battle for truth plays out in ultra-HD.

    As Historyverse puts it, the project isn’t just a show; it’s a statement that even in a world ruled by algorithms, the human heart still craves stories of courage, loyalty, and fate. So come October, when conch shells sound and pixels clash, audiences will witness an epic reborn not rewritten, just re-coded.